BRAND AND DESIGN GUIDELINES - BBC
BRAND AND DESIGN GUIDELINES - BBC
BRAND AND DESIGN GUIDELINES - BBC
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08<br />
COMMERCIAL INITIATIVES<br />
PRODUCTS: PROGRAMME <strong>BR<strong>AND</strong></strong>ED<br />
<strong>DESIGN</strong> <strong>GUIDELINES</strong> – front cover<br />
Exclusion zones<br />
■ Third-party logos must not be positioned within the third-party<br />
exclusion zone (this includes <strong>BBC</strong> Worldwide imprint logos).<br />
■ The <strong>BBC</strong> blocks may not be positioned in the top 13% of the<br />
product (13% of product height).<br />
■ Third-party logos may be positioned within the top 13% of the<br />
product, as long as it is clear that the programme is not owned by<br />
that third party (see examples, page 09).<br />
Other<br />
■ Third parties may not show their contact numbers, URLs or<br />
addresses on the front cover of the product.<br />
Third-party exclusion zone<br />
2 X<br />
X<br />
0.5 X<br />
2 X<br />
2 X<br />
PROGRAMME LOGO<br />
Top 13% exclusion zone<br />
<strong>BBC</strong> branding free zone = 13% of product height<br />
BACK CONTENTS FORWARD<br />
2 X<br />
13%
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