BRAND AND DESIGN GUIDELINES - BBC

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05 COMMERCIAL INITIATIVES Policy and design guidelines for the development of commercial initiatives. PRINCIPLES ■ Refer to and comply with COMMERCIAL BRAND POLICIES (page 01). ■ You must have approval from the BBC for the timing of the release of the product. Please liaise with your BBC contact. (For a BBC Worldwide product, refer to Publishing Guidelines.) ■ Materials should be in line with the editorial values of the programme from which they originate. ■ The product should enhance the brand and add value for the consumer. It should not exist purely for financial benefit. ■ The product must communicate with its target audience in an appropriate way. ■ The product should feature a significant amount of related programme content within. ■ It must be clear that the product is not manufactured by the BBC, but is licensed by it. BACK CONTENTS FORWARD
06 COMMERCIAL INITIATIVES PRODUCTS: PROGRAMME BRANDED This guideline applies to books, DVDs, videos, CDs and CD-Roms, based on or inspired by a BBC programme. PRINCIPLES Refer to and comply with PRINCIPLES (page 05). DESIGN GUIDELINES – front cover Use of BBC logos ■ The BBC blocks must be included. ■ The BBC blocks may be used once only. ■ The BBC blocks must be centred above or below the BBC programme logo. BBC blocks and programme logo size and position X 0.5 X X 0.5 X PROGRAMME LOGO 0.5 X X 0.5 X X Example: DVD front cover showing programme logo with BBC blocks BACK CONTENTS FORWARD
Page 1 and 2: BRAND AND DESIGN GUIDELINES Commerc
Page 3 and 4: CONTENTS 01 THE BBC BRAND Values an
Page 5 and 6: 02 CHECKLIST AND CONTACTS This sect
Page 7: 04 THE BBC BLOCKS Colour ■ The BB
Page 11 and 12: 08 COMMERCIAL INITIATIVES PRODUCTS:
Page 21 and 22: 18 COMMERCIAL INITIATIVES MERCHANDI
Page 23 and 24: 20 COMMERCIAL INITIATIVES MERCHANDI
Page 25 and 26: 22 COMMERCIAL INITIATIVES COMPETITI
Page 27 and 28: 24 PROMOTIONAL CAMPAIGNS ON-AIR AND
Page 29 and 30: 26 PROMOTIONAL CAMPAIGNS OFF-AIR PR
Page 31 and 32: 28 INITIATIVES AND PROMOTIONS WITH

BRAND AND DESIGN GUIDELINES - BBC

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