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School - Bergische Universität Wuppertal

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INDESIGN<br />

ILLUS-<br />

TRATOR<br />

VECTOR-<br />

WORKS<br />

ARCHICAD<br />

PHOTO-<br />

SHOP<br />

PRINT WEB<br />

3D/<br />

CAD<br />

CINEMA4D<br />

DREAM-<br />

WEAVER&<br />

FIREWORKS<br />

A/V<br />

PREMIERE<br />

Figure 1: Areas of media design and corresponding<br />

technical programs<br />

The success of the program<br />

can be measured by the intense<br />

student interest and<br />

demand it has awakened. A<br />

feature of the program is the<br />

tutorials given by specially<br />

qualified and trained students,<br />

which provide individual or<br />

small group tuition and form a<br />

TYPO3<br />

FLASH<br />

AFTER<br />

EFFECTS<br />

FINAL CUT<br />

PRO<br />

highly effective instrument of<br />

social integration between the<br />

student and teaching body.<br />

Apple Authorized Training<br />

Center for Education<br />

The UW media design workshop<br />

is one of three such<br />

units at German universities<br />

officially certified as Apple<br />

Authorized Training Centers<br />

for Education (AATCe). These<br />

enable students, after appropriate<br />

training and an examination<br />

(in English), to qualify as<br />

‘Apple Certified Pro’ or ‚Final<br />

Cut Pro’. The first UW students<br />

to gain this decisive career<br />

advantage qualified at the<br />

end of winter semester 2009-<br />

2010.<br />

Since 2009 Apple’s Munich<br />

office has been using the UW<br />

workshop for its nationwide<br />

qualification sessions – e.g.<br />

Apple Tech Series courses<br />

on operating systems. The<br />

cooperation with Apple – the<br />

established international leader<br />

in design technology –<br />

provides the university itself,<br />

as well as its media design<br />

program and students, with a<br />

unique boost in quality and<br />

standing.<br />

Teaching and<br />

research<br />

The media design<br />

workshop is used<br />

for computerbased<br />

seminars as<br />

well as individual<br />

student work. Synergies<br />

between<br />

the various areas of<br />

media design will be<br />

enhanced in the near<br />

future by the addition<br />

of new professorships<br />

for interactive and audiovisual<br />

media.<br />

Workshop equipment has recently<br />

been upgraded with the<br />

addition of new Apple MacPro<br />

computers and network structures<br />

financed within the<br />

framework of the German<br />

Research Foundation’s Integrative<br />

Cross-Media Communication<br />

project at UW. It is<br />

now possible to run PC and<br />

Apple computer systems on<br />

the same hardware, and thus<br />

to use integrated visual and<br />

presentation technologies in<br />

both teaching and research.<br />

The aim is to develop, analyze<br />

and apply methodical design<br />

processes and parallel didactic<br />

and communicative concepts.<br />

Not only for research and<br />

teaching, but also for the future<br />

career prospects of UW<br />

graduates, the media design<br />

workshop forms the basis of<br />

an excellent all-round qualification<br />

and a reflective aproach to<br />

media design and design technology.<br />

Prof. Dr. Johannes Busmann<br />

Björn Blankenheim<br />

Department of Media Design<br />

and Design Technology<br />

T: +49(0)202-439-5157<br />

E: busmann@uni-wuppertal.de<br />

41<br />

02_UW_ACADEMICS

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