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Jorge Manuel de Oliveira Vicente Tese de Mestrado em Engenharia ...

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Figure 15 – Customer-Provi<strong>de</strong>r cycle.<br />

3.5. IT Investments<br />

Appropriate information technology investments can help companies gain and sustain a<br />

competitive advantage [41]. Although they form a subcategory of technology, information<br />

technology projects possess unique characteristics. It is significant that many information<br />

technology investments have proved unsuccessful, excee<strong>de</strong>d budget, and even harmed<br />

companies [42] [43] [44].<br />

Companies mo<strong>de</strong>l and optimize their business processes as a means for increasing the<br />

(external) value gained from these processes [45]. As the majority of business processes in<br />

today’s highly automated world are supported by IT syst<strong>em</strong>s [46], the success of a business<br />

strategy is also linked to the availability of the appropriate IT syst<strong>em</strong>s: poor IT investment<br />

<strong>de</strong>cisions may entail corporate failure. This is the case if (i) IT syst<strong>em</strong>s do not fully support the<br />

specific business processes (e.g., using only standard software that lacks the appropriate<br />

31

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