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Idols%20and%20Celebrity%20in%20Japanese%20Media%20Culture

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Introduction: The Mirror of Idols and Celebrity 29<br />

28. Throughout the volume, we use the conversion rate of ¥80 to $1, referring<br />

to US dollars.<br />

29. As a magazine targeting men. Playboy in Japan is entirely different from<br />

the US version. Content is not necessarily pornographic, though idols in<br />

swimsuits and semi-nude models are a staple. In general, due to historical<br />

prohibitions on the depiction of genitals and pubic hair, and the longstanding<br />

need to develop large readerships (crossing gender and age divisions),<br />

most magazines in Japan avoid explicit content.<br />

30. The expression aidoru sengoku jidai (idol warring states period) first appeared<br />

as a segment of NHK’s program MUSIC JAPAN in May 2005.<br />

31. Over the course of six months, they actually ended up donating some ¥668<br />

million ($8.35 million) (Oricon Style 2011).<br />

32. One compelling critique is offered by Lukács (2010, 49–50), who argues that<br />

production companies sending idols to witness and experience suffering<br />

(e.g., in Afghanistan or Africa), a common occurrence, is less about explicating<br />

politics or the situation itself and more about the idol being moved to<br />

tears. The audience, witnessing the suffering of both the people and the idol,<br />

cry along with him or her. The VTR of the experience is played during the<br />

TV show, and the idol featured in it watches along with a panel of celebrities,<br />

who cry as an audience (not only signaling the appropriate response to<br />

viewers, but also standing in for them, or crying in place of the viewers so<br />

that they do not have to).<br />

33. The existence of subcultural and countercultural idols seems to suggest<br />

otherwise, though they obviously have smaller audiences and less<br />

influence.<br />

Works Cited<br />

Adorno, Theodor. 1991. The Culture Industry: Selected Essays on Mass Culture,<br />

edited by J.M. Bernstein. London: Routledge.<br />

Alters, Diane F. 2007. “The Other Side of Fandom: Anti-Fans, Non-Fans, and the<br />

Hurts of History.” In Fandom: Identities and Communities in a Mediated World,<br />

edited by Jonathan Gray, Cornell Sandvoss, and C. Lee Harrington, 344–356.<br />

New York: New York University Press.<br />

Aoyagi, Hiroshi. 1996. “Pop Idols and the Asian Identity.” In Contemporary<br />

Japan and Popular Culture, edited by John Whittier Treat, 197–234. Honolulu:<br />

University of Hawai’i Press.<br />

———. 2005. Islands of Eight Million Smiles: Idol Performance and Symbolic<br />

Production in Contemporary Japan. Cambridge: Harvard University Asia Center.<br />

Appadurai, Arjun. 1996. Modernity at Large: Cultural Dimensions of Globalization.<br />

Minneapolis: University of Minnesota Press.<br />

Asada, Akira. 1989. “Infantile Capitalism and Japan’s Postmodernity: A Fairytale.”<br />

In Postmodernism and Japan, edited by Masao Miyoshi and H.D. Harootunian,<br />

273–278. Durham: Duke University Press.<br />

Asahi Shinbun. 2005. “Teroppu Nai to Sagaru Shichōritsu-tte Nan-no!” January 31.<br />

Barks Global Media. 2011a. “Dai-3-kai AKB48 Senbatsu Sōsenkyo: Eigakan Namachūkei,<br />

Kokunai Eigakan Zen-97 Sukurīn Zenseki Kanbai.” http://www.barks.<br />

jp/news/?id=1000070600 (accessed 10 June 2011).

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