april-2012
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april-2012
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As a result, it opens up a whole new<br />
experience for the betting fan. And<br />
now, with live betting, no longer<br />
do markets close on kick-off, no<br />
longer do you have to rush to the<br />
bookmaker’s window before a ball<br />
is kicked. Live betting means sports<br />
<br />
games as they unfold, from the next<br />
goalscorer or number of corners in<br />
a football match, to who will win<br />
the next point in tennis. Betting no<br />
longer stops when the referee blows<br />
his whistle, in fact it doesn’t stop at<br />
all. The options for betting on sports<br />
is now like Shirley Bassey’s opinion<br />
on diamonds. And with Unibet’s<br />
Stats Centre for smart phones betters<br />
are able to get up to the minute<br />
information on matches and teams at<br />
<br />
exactly what is going on before they<br />
place a bet.<br />
<br />
The biggest and best improvement<br />
thanks to the development of mobile<br />
phone betting though? Betting on<br />
<br />
smart phones from anywhere<br />
and that added mobility of having<br />
everything you need in the palm<br />
of your hand will be much needed<br />
during the summer, with the<br />
European Championships in the vast<br />
<br />
and some of the matches as much<br />
as 1,800km away from each other<br />
<br />
Ukraine the furthest stretch if you’re<br />
wondering). This means some fans<br />
will be spending lots of time on the<br />
road, especially if their team does<br />
<br />
few rounds. (So England fans will be<br />
alright then).<br />
<br />
<br />
reigning champions Spain are backed<br />
at 3.50 to retain their crown (and<br />
<br />
Germany are not far behind at 4.25<br />
and neither are Holland at 8.00. Even<br />
manager-less England are 9.00 to win<br />
the whole blasted thing. The punters,<br />
though, don’t quite feel the same.<br />
At Unibet it is Germany who are<br />
attracting the most tournament bets<br />
with 35.9 per cent of the turnover<br />
while no-one fancies England,<br />
who have got just 1.3 per cent backing. And rivalries count for a lot<br />
too, even though Germany are attracting the most backing so far, in<br />
<br />
But the Euros always throw up some surprise results; like Greece<br />
winning the whole thing in 2004 snatching the trophy from hosts<br />
<br />
<br />
preparing for a summer off before getting a wildcard entry and going<br />
on to claim top prize. But with the options available now to football<br />
fans on the go, and at matches, thanks to mobile phone betting they<br />
will be able to be one step ahead of the game.<br />
Growth of Smartphone Audience<br />
Source: comScore MobiLens, 3 mon. avg. ending Oct 2010 - Oct 2011<br />
Share of Smartphones<br />
70.00%<br />
60.00%<br />
50.00%<br />
40.00%<br />
30.00%<br />
20.00%<br />
10.00%<br />
0<br />
Oct 2010<br />
DE FR UK<br />
<br />
<br />
<br />
ES<br />
IT EU5<br />
Oct 2011
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