june-2010

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PHOTOGRAPH BY NINA BUESING/GETTY IMAGES
Jun.
62
THE REBIRTH OF COOL
The Johannesburg
neighborhood of Sophiatown gave
birth to some of the greatest music
ever recorded. Despite the apartheid
government’s attempts to silence it,
the beat goes on. BY STEVE KNOPPER
70
THE HEMI Q&A: BETTY WHITE
The beloved star of The Mary
Tyler Moore Show, The Golden Girls and
the new sitcom Hot in Cleveland isn’t
letting her age—88—stand in her
way. BY DAVID CARR
74
BOOM TOWN
Every year, the tiny city of
Manchester, Tennessee, hosts about
80,000 Bonnaroo festivalgoers—
and local residents are grateful for
each and every one of them.
BY MYA FRAZIER
80
THREE PERFECT DAYS:
LONG ISLAND The Hamptons,
that well-known summer camp for
the rich and famous, are bordered
by windswept beaches, rustic fi shing
piers and a plethora of artisanal
eateries. Hard to believe they’re less
than 100 miles from Manhattan.
BY SARAH HORNE
“Eastern Long Island has a regal,
quiet beauty and a slant of light that can make even the
most jaded world travelers stop in their tracks,
awestruck.” 3PD | P. 80
YOUR COMPLIMENTARY COPY
UNITED.COM | HEMISPHERESMAGAZINE.COM
contents
Summer on a Hamptons beach

View from the Yeatman Hotel in Porto, Portugal
8 Comments
11 Voices Behind the scenes at United
14 Connections United does its part to
reduce and recycle.
16 Wish You Were Here
DISPATCHES
19 Notes From All Over
A Russian ballet goes 3-D in St.
Petersburg; the oldest fi sh in Queens,
New York, gets a birthday bash;
Jerash, Jordan, has a Roman holiday;
Chicago's Museum of Science and
Industry whips up a 40-foot
tornado; and divers in Cancun are
treated to a special art exhibit.
DIRECTIONS
25 News Where to stay, what to see,
when to go
30 Whirlwind Five hours in
Melbourne
33 Goods
36 Whereabouts Deepak Chopra
unwinds in Goa, India.
CULTURE
38 Wheels Just in time for summer,
BMW releases the M3 convertible.
The open road never felt so good.
BY MIKE GUY
41 Style Not content just to have
the fl uffi est pillows, hotels bring
fashion to the forefront.
BY SARAH HORNE
43 The Big Ten Jimmy Cliff, The
Twilight Saga and what else to
watch, read and listen to this
month.
47 Hero Howard Schiffer helps make
sure children around the world
take their vitamins.
BY JAYME OTTO
49 Sports A soccer fanatic would give
up anything to see the World Cup.
Well, almost anything.
BY JOSH DEAN
52 Industry The Disney Institute takes
clients behind the scenes to see
how the magic happens.
BY DOUGLAS RUSHKOFF
57 Food & Drink Umami, the hard-todefi
ne fi fth fl avor, has food-world
tongues wagging.
BY ADAM BAER
61 Artifact A souvenir from the fi eld
PLAY
109 Movies, television and audio
programming
120 Route Maps and Terminal
Diagrams
132 Crossword and sudoku
138 In Transit Who’s sitting next
to you?
139 Beverages & Food
COVER IMAGE
Mark Ulriksen // markulriksen.com
WRITE TO US:
Hemispheres.ed@ink-publishing.com
HEMISPHERES MAGAZINE
68 Jay St., Suite 315, Brooklyn, NY 11201
SUBSCRIBE TO HEMISPHERES
For a free subscription to our monthly
eMag and to access recent issues, go to
HEMISPHERESMAGAZINE.COM
25
40
PHOTOGRAPH BY FABRICE DEMOULIN/COURTESY OF THE YEATMAN

View from the Yeatman Hotel in Porto, Portugal
8 Comments
11 Voices Behind the scenes at United
14 Connections United does its part to
reduce and recycle.
16 Wish You Were Here
DISPATCHES
19 Notes From All Over
A Russian ballet goes 3-D in St.
Petersburg; the oldest fi sh in Queens,
New York, gets a birthday bash;
Jerash, Jordan, has a Roman holiday;
Chicago's Museum of Science and
Industry whips up a 40-foot
tornado; and divers in Cancun are
treated to a special art exhibit.
DIRECTIONS
25 News Where to stay, what to see,
when to go
30 Whirlwind Five hours in
Melbourne
33 Goods
36 Whereabouts Deepak Chopra
unwinds in Goa, India.
CULTURE
38 Wheels Just in time for summer,
BMW releases the M3 convertible.
The open road never felt so good.
BY MIKE GUY
41 Style Not content just to have
the fl uffi est pillows, hotels bring
fashion to the forefront.
BY SARAH HORNE
43 The Big Ten Jimmy Cliff, The
Twilight Saga and what else to
watch, read and listen to this
month.
47 Hero Howard Schiffer helps make
sure children around the world
take their vitamins.
BY JAYME OTTO
49 Sports A soccer fanatic would give
up anything to see the World Cup.
Well, almost anything.
BY JOSH DEAN
52 Industry The Disney Institute takes
clients behind the scenes to see
how the magic happens.
BY DOUGLAS RUSHKOFF
57 Food & Drink Umami, the hard-todefi
ne fi fth fl avor, has food-world
tongues wagging.
BY ADAM BAER
61 Artifact A souvenir from the fi eld
PLAY
109 Movies, television and audio
programming
120 Route Maps and Terminal
Diagrams
132 Crossword and sudoku
138 In Transit Who’s sitting next
to you?
139 Beverages & Food
COVER IMAGE
Mark Ulriksen // markulriksen.com
WRITE TO US:
Hemispheres.ed@ink-publishing.com
HEMISPHERES MAGAZINE
68 Jay St., Suite 315, Brooklyn, NY 11201
SUBSCRIBE TO HEMISPHERES
For a free subscription to our monthly
eMag and to access recent issues, go to
HEMISPHERESMAGAZINE.COM
25
40
PHOTOGRAPH BY FABRICE DEMOULIN/COURTESY OF THE YEATMAN

8
JUNE 2010 | UNITED.COM
Time Flies
comments
Time really does fl y when you’re having fun. It’s hard to believe it’s
been a year since we relaunched Hemispheres. Since then, we’ve scoured
underwater caves for medical remedies (“The Treasure Hunter,” August
’09), painted the town with enigmatic French street artist JR (“Street
Fighter,” October ’09), gone a few rounds with
HEMISPHERES
THREE PERFECT DAYS: SAN DIEGO // LITTLE HAVANA’S WARMING TREND // JIMMY CARTER GOES NUTS
RODRIGO CORRAL
The School of Visual
Arts graduate is
currently working with
Criterion Collection.
“I’m really excited
about AK 100: 25 Films
of Akira Kurosawa.
I designed it inside
and out,” he says.
His favorite place to
sample umami (“Flavor
of the Month,” page
57) is Umami Burger
in Los Angeles. “I love
burgers in general,”
he adds.
Chicago’s female boxing phenoms (“Girls of
Summer,” December ’09) and visited a fl oating
hospital treating survivors of the Haitian
earthquake (“To Aid and Comfort,” April ’10).
We reinvented Three Perfect Days and traveled
everywhere from New Orleans to Shanghai,
earning kudos along the way from the North
American Travel Journalists Association, which
named 3PD the year’s Best Travel Series. If
you missed those stories, go to our website,
hemispheresmagazine.com. You can peruse all
that and more, and add your own two cents.
Maybe you have a favorite Long Island
vineyard that didn’t make it into 3PD? Let
fellow travelers know about it. Michael W. Cater, M.D., directed readers of
“Three Perfect Days: Montreal” to the Sir William Osler Library, declaring it
“a must-see for all those interested in medical history.” Meanwhile, “Three
Perfect Days: Sonoma” drew recommendations from foodies like Lisa
Villarini, who gushes about Dry Creek Kitchen, proclaiming, “The food is
exceptional!” (With chef Charlie Palmer running the show, we don't doubt
it.) We also welcome your ideas for stories and your rants and raves. And
while you're at it, wish us a happy birthday.
?
A STAR ALLIANCE MEMBER
HEM_0609_Cover.indd 1 7/5/09 15:54:00
WHAT DO YOU THINK?
WRITE TO US! Hemispheres.ed@ink-publishing.com
HEMISPHERES MAGAZINE 68 Jay St. Suite 315, Brooklyn, NY 11201
Contributors
MYA FRAZIER
The Columbus, Ohio–
based writer has been
on staff with Advertising
Age and The Cleveland
Plain Dealer. Her work
has also appeared in
The Economist and
Columbus Monthly.
This summer you can
fi nd her at Bonnaroo
(“Boom Town,” page
74). “We plan on taking
our two teenage sons,”
she says. “We hope to
win the Coolest Parents
Ever award.”
DOUGLAS RUSHKOFF
The media and social
theorist lectures about
technology, society
and commerce. In
addition to exploring
the magic of Disney
(“The Keys to the
Kingdom,” page 52),
he’s got a big project
underway: “I just
started something
called The Institute
for Applied Memetics,
where we look at why
people believe what
they believe.”
HEMISPHERES
EDITOR IN CHIEF Aaron Gell
EXECUTIVE EDITOR Mike Guy
SENIOR EDITORS Adam K. Raymond,
Layla Schlack
ART DIRECTOR Rob Hewitt
DESIGNER Ellie Clayman
PHOTO EDITOR Erin Giunta
CONTRIBUTING WRITERS
Jane Black, Jason Gay, Alyssa Giacobbe
Sarah Horne, Edward Lewine,
Grant Stoddard, Matthew Thompson
CONTRIBUTING ARTISTS
Claire Benoist, Spencer Heyfron,
John Lawton, Graham Roumieu
EDITORIAL INTERNS Carren Jao, Calvin Men
PHOTO INTERN Winston Woo
EXECUTIVE CREATIVE DIRECTOR
Michael Keating
U.S. EDITORIAL DIRECTOR Orion Ray-Jones
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HEMISPHERES is produced monthly by Ink Publishing.
All material is strictly copyright and all rights are
reserved. No part of this publication may be
reproduced in whole or part without the prior written
permission of the copyright holder. All prices and
data are correct at the time of publication. Opinions
expressed in Hemispheres are not necessarily those
of the Publisher or United Airlines, and United
Airlines does not accept any responsibility for
advertising content. Neither United, its subsidiaries
nor affi liates guarantees the accuracy, completeness
or timeliness of, or otherwise endorses these facts,
views, opinions or recommendations, gives investment
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PHOTOGRAPHS BY UNITED AIRLINES CREATIVE SERVICES
Glenn Tilton,
right, of United
and Jeff Smisek,
left, Chairman,
President and
CEO—Continental,
at the press
conference
With the announcement of the
agreement to merge United and
Continental Airlines, United Airlines
Chairman and Chief Executive Offi cer
Glenn Tilton talks about the benefi ts for our
customers around the globe.
LAST MONTH, we announced our
decision to merge with Continental
Airlines, combining the best of two
great organizations to create the
world’s leading airline, with strengths
that will benefi t our valued customers.
With this merger, we are bringing
together two world-class companies
known for exceptional customer
service and operational excellence.
Together, the new airline will create
a truly comprehensive global network,
serving 370 destinations around the
world, connecting our cities and smaller
communities. When looking at how
our routes fi t together, the logic that
drives the merger is immediately clear.
Continental’s network is a natural fi t
with ours. They increase our presence
in New York and Latin America, build
on our extensive routes across the
Pacifi c, the Midwest and West Coast,
and help make our excellent coverage in
Europe even better.
The bottom line: Together, we will
provide our passengers with greater
ease accessing communities across the
U.S. and around the world.
We will have an industry-leading
HEMISPHERESMAGAZINE.COM | JUNE 2010
voices
A True Win-Win
BY COMBINING UNITED AND CONTINENTAL, WE ARE BUILDING A
STRONG AIRLINE THAT WILL BENEFIT CUSTOMERS, EMPLOYEES AND
STOCKHOLDERS ALIKE. // BY GLENN TILTON
frequent fl yer program as we plan
to combine all your miles into one
account, providing you with more
opportunities to earn and redeem
miles across an enhanced global
network.
The announcement builds on our
strong relationship with our partner
Continental, which we brought into the
Star Alliance last year.
Merging the two airlines is expected
to take that partner relationship to the
next level—a true merger of equals,
as we combine two great brands. I
will serve as non-executive chairman
of the new company, and Jeff Smisek
will serve as CEO. Our management
team will draw equally from the
11

12
JUNE 2010 | UNITED.COM
voices
talented leaders of each company.
Our headquarters and operational
center will be in Chicago. Our airline
will have 10 hubs, including hubs in
the four largest U.S. cities, and will
continue to provide service to all of
the communities that United and
Continental currently serve.
The company will be called United
Airlines and will use the Continental
colors, logo and livery. Houston will be
our combined carrier’s largest hub.
Our companies and our people know
each other well. When Jeff and I were
together last month in New York to
announce the news, we were asked
what our customers can expect from
this merger. And the answer is simple:
a world-class airline that brings
together the best of our two companies.
Our company will have the fi nancial
strength to enhance customers’ travel
experience by enabling us to invest in
globally competitive products, upgrade
technology, refurbish and replace older
aircraft and implement the best-inclass
practices of both airlines.
There’s probably no one who knows
the ups and downs of the airline
industry better than frequent fl yers.
We have discussed with you in the
Voices column some of the work the
United team is doing in order to deliver
better service, invest in our products
and improve our airline—all with
The company will be
called United and will
use the Continental
colors, logo and livery.
“ We were asked what our customers
can expect from the merger. And
the answer is simple: a world-class
airline that brings together the best
of our two companies.”
a commitment to getting you there
safely. That work will be ongoing
as we continue to measure the
improvements in our operational and
service delivery performance month
by month.
Our colleagues at Continental
share our vision. This combination
allows us to enhance our service
to our communities and to deliver
the best possible service to our
customers. It will also provide
long-term career opportunities for
our employees and deliver increased
value for shareholders. We know you
will be paying close attention as we
work toward implementing the merger
after closing and smoothly integrating
these two companies, and we fully
expect to meet and exceed your
expectations.
As Jeff and I said when we were in
New York, “Let’s Fly Together.”
For more information, please go to
Unitedcontinentalmerger.com.
IMPORTANT INFORMATION FOR INVESTORS AND STOCKHOLDERS
This communication does not constitute an offer to sell or the solicitation of an offer to buy any securities or a solicitation of any vote or approval. The proposed merger
of equals transaction between UAL Corporation (“UAL”) and Continental Airlines, Inc. (“Continental”) will be submitted to the respective stockholders of UAL and Continental
for their consideration. UAL will fi le with the Securities and Exchange Commission (“SEC”) a registration statement on Form S-4 that will include a joint proxy statement
of Continental and UAL that also constitutes a prospectus of UAL. UAL and Continental also plan to fi le other documents with the SEC regarding the proposed transaction.
INVESTORS AND SECURITY HOLDERS OF CONTINENTAL ARE URGED TO READ THE JOINT PROXY STATEMENT/PROSPECTUS AND OTHER RELEVANT DOCUMENTS THAT WILL BE
FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED
TRANSACTION. Investors and stockholders will be able to obtain free copies of the joint proxy statement/prospectus and other documents containing important information
about UAL and Continental, once such documents are fi led with the SEC, through the website maintained by the SEC at http://www.sec.gov. Copies of the documents fi led with
the SEC by UAL will be available free of charge on UAL’s website at www.united.com or by contacting UAL’s Investor Relations Department at (312) 997-8610. Copies of the
documents fi led with the SEC by Continental will be available free of charge on Continental’s website at www.continental.com or by contacting Continental’s Investor Relations
Department at (713) 324-5152.
UAL, Continental and certain of their respective directors and executive offi cers may be deemed to be participants in the solicitation of proxies from the stockholders of
Continental in connection with the proposed transaction. Information about the directors and executive offi cers of Continental is set forth in its proxy statement for its 2010
annual meeting of stockholders, which was fi led with the SEC on April 23, 2010. Information about the directors and executive offi cers of UAL is set forth in its proxy statement
for its 2010 annual meeting of stockholders, which was fi led with the SEC on April 30, 2010. These documents can be obtained free of charge from the sources indicated above.
Other information regarding the participants in the proxy solicitation and a description of their direct and indirect interests, by security holdings or otherwise, will be contained in
the joint proxy statement/prospectus and other relevant materials to be fi led with the SEC when they become available.
CONTINUED ON PG. 14

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JUNE 2010 | UNITED.COM
14 connections
Reducing and Recycling in the Air
UNITED’S ONBOARD PROGRAMS MAKE A DIFFERENCE.
DID YOU KNOW that every three months Americans discard
enough aluminum to rebuild all the commercial airplanes in
the U.S. ? As you settle into your fl ight and sip your refreshing
beverage, maybe you’ve thought, What happens to the cans and
bottles on this fl ight when I’m done?
Our fl ight attendants collect those cans and bottles and
send them to be recycled. In fact, we’re now recycling up to
25 million cans and six million plastic
bottles across our domestic fl ights
every year. That’s more than 590 tons
of cans and bottles that we keep out
of landfi lls.
HERE IS HOW REDUCING AND RECYCLING
MAKE A DIFFERENCE:
• Producing a can from recycled
aluminum uses 95 percent less
energy than producing one from raw
aluminum.
CONTINUED FROM PG. 12
• Producing a plastic bottle from recycled plastic uses only
66 percent of the energy required to manufacture it from
raw materials.
• Recycling United’s 25 million cans and six million bottles
each year saves enough energy to power a community of
more than 3,700 homes for a full year.
Our onboard recycling program is an important part
of our commitment to protecting
the environment—building on our
actions in the air, on the ground and
in our communities. We know that
acting responsibly and protecting the
environment are important to our
customers and our employees.
Using less onboard and recycling
more are some of the actions we are
taking to make a diff erence. Every
action counts.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS
This communication contains “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that
are not limited to historical facts, but refl ect Continental’s and UAL’s current beliefs, expectations or intentions regarding future events. Words such as “may,” “will,” “could,”
“should,” “expect,” “plan,” “project,” “intend,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “pursue,” “target,” “continue,” and similar expressions are intended to
identify such forward-looking statements. These forward-looking statements include, without limitation, Continental’s and UAL’s expectations with respect to the synergies,
costs and other anticipated fi nancial impacts of the proposed transaction; future fi nancial and operating results of the combined company; the combined company’s plans,
objectives, expectations and intentions with respect to future operations and services; approval of the proposed transaction by stockholders and by governmental regulatory
authorities; the satisfaction of the closing conditions to the proposed transaction; the timing of the completion of the proposed transaction; and other factors that are set forth
in the “Risk Factors” section, the “Legal Proceedings” section, the “Management’s Discussion and Analysis of Financial Condition and Results of Operations” section and other
sections of UAL’s and Continental’s Annual Reports on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC fi lings. All
subsequent written and oral forward-looking statements concerning Continental, UAL, the proposed transaction or other matters and attributable to Continental or UAL or any
person acting on their behalf are expressly qualifi ed in their entirety by the cautionary statements above. Neither Continental nor UAL undertakes any obligation to publicly
update any of these forward-looking statements to refl ect events or circumstances that may arise after the date hereof.
PHOTOGRAPHS BY UNITED AIRLINES CREATIVE SERVICES

16
JUNE 2010 | UNITED.COM
wish you were here
IN PLAIN SIGHT // The Church of Tiobamba perches on a plateau.

CUZCO, PERU // PHOTOGRAPH BY DAMM FRIDMAR

CHICAGO
Blowin’ in
the Wind
HEMISPHERESMAGAZINE.COM | JUNE 2010
dispatches
NOTES FROM ALL OVER
ONE SPRING MORNING on Chicago’s Lake Shore Drive,
a long line forms under an unseasonably warm sun.
The Museum of Science and Industry (MSI) has just
CHASING STORMS ALONG LAKE MICHIGAN
opened a new exhibit, “Science Storms,” and it’s been
ILLUSTRATIONS BY GRAHAM ROUMIEU
drawing such crowds daily, rain or shine. At 9:30 a.m.
on the nose, a guard unlocks the doors, and the group—a
mixture of kids on fi eld trips and hard-core weather
afi cionados (they like to call themselves “weather
weenies”)—fi les into the 26,000-square-foot exhibit.
Patrons gather at an angled 20-foot disk covered in snowlike granules and are invited to trigger an avalanche.
A little farther along, visitors stand before a 30-foot wave tank and watch as a computerized control mechanism
whips up a custom tsunami.
Another line snakes to the entrance of a wind tunnel that generates an 80-mph breeze. “It’s basically simulating
the sustained strength of a Category One hurricane,” explains senior project manager Chris Wilson. “Of course, we
create a safe environment in which to experience it. There are no objects in the wind that are going to hit you.”
The exhibit’s main draw is a 40-foot-tall “tornado,” a vortex of swirling vapors that rise out of the fl oor and spin with
the velocity of an actual twister. The tornado is powered by four fans capable of moving over 100,000 cubic feet of air per
minute—which is a lot—and visitors can manipulate the vortex from a console. Dorothy Gale would be impressed.
“I’m not sure if it’s the largest manmade tornado,” says Dave Mosena, the president of MSI. “But it’s certainly the
largest interactive one. We want people’s jaws to drop to the fl oor, sure, but I think with tornadoes, which can be
very dangerous and destructive, the more people know, the safer they’ll be.”
A group of seventh graders from nearby Lincoln Park are gathered around the tornado.
“This is the coolest thing I’ve ever seen,” says one boy.
“What’s that show where the people drive around like crazy?” a friend asks.
“Storm Chasers.”
“Oh yeah. It’s just like that.” —MIKE GUY
19

20
JUNE 2010 | UNITED.COM
CANCUN, MEXICO
OCTOPUS’S GARDEN
English artist Jason
deCaires Taylor’s latest
installation, while still a
work in progress, already
boasts more visitors
than any other in Latin
America—provided we’re
counting fi sh. Located just
off the coast of Cancun—and
about 20 feet below the
sea—the creation consists
of more than 200 statues
(at a weight of three to six
tons each) bolted to a coral
reef. The project resembles
a sort of ready-made lost
civilization, a fi eld of
monuments to our time
slowly being covered in
coral. “Many people who see
it think it’s a few hundred
years old,” Taylor says.
“When in fact the oldest
pieces were put in less than
two years ago.”
This confusion is, of
course, part of the point. The
artist purposefully picks
images and items that are
representative of today. A
scuba diver prowling off
Grenada, where Taylor has
60 sculptures, might come
across a typist with hands
permanently poised above
a concrete keyboard, or a
bicyclist frozen midpedal
propped against the edge
dispatches
of a reef, or a table set for
breakfast, complete with a
bowl of stone oranges. “I’ve
gone back to visit some of
my older pieces and found
long beards of sea sponges
growing off of a fi gure’s
cheek, or big fans of coral
on the forehead,” says
Taylor. The statues are built
from a special kind of pHneutral
concrete that’s more
than 10 times stronger than
the stuff used in parking
garages, a perfect anchor for
growing sea life.
Taylor, who spent
his childhood living in
Malaysia, Spain and
Portugal, seems perfectly
suited to this project. The
36-year-old has worked
as a diving instructor and
engineer as well as sculptor.
But perhaps his biggest
infl uence, he says, was
the graffi ti he began doing
after his family settled in
southern England. “Graffi ti
is so uncontrolled—it’s
governed by chance and
opportunity,” he says.
“That’s what I love about
underwater work. Now
I’m just providing the walls.
The sponges and coral
decorate them.”
—MATT THOMPSON
JERASH, JORDAN
Channeling
History
“Charlton Heston was wrong,”
announces Stellan Lind, a tall
Stockholm native wrapped in
a toga, speaking to the 500
spectators in a large hippodrome
50 minutes outside Amman, in
the Roman ruins of Jerash. “The
chariot race was seven times around the Circus Maximus,
not nine! And the spikes on the chariot wheels in Ben-Hur?
Another Hollywood invention.”
With that, a trumpeter sounds the signal and a Roman
legionnaire clad in full regalia enters the arena. From under
a steel helmet, the centurion barks a command in Latin.
Rows of soldiers emerge from another door and march
toward one another, raising their shields and clutching their
gladii. The soldiers advance and begin the “fi ght.” Amid
the loud clashing of metal, the unmistakable sound of an
imam’s call to prayer drifts across the crowd.
Lind sweats in his seat high above the action, surveying
the scene like Emporer Titus. He’s the unlikely founder of
the largest Roman historical reenactment in the world, the
Roman Army and Chariot Experience, or RACE, and de facto
general to the 45 actor-legionnaires who battle bloodlessly
below (shows are twice daily, Saturday through Thursday).
“I’m the crazy guy who moved to Jordan to make his
boyhood dream come true,” he says, mopping sweat
from his brow with the fringe of his toga. As boyhood
dreams go, this is a pretty eccentric one, but the result
is a meticulously researched blend of history lesson and
Hollywood spectacle.
The soldiers amass in formation and prepare to launch
their javelins as the onlookers fl inch. Soon chariots appear,
harnessed to Iberian-bred steeds, and begin racing around
the ring—seven times. Eventually, the RACE reaches its
climax: Two gladiators emerge, dressed in rags and animal
skins. One wields a trident and a net, the other a ball
and chain. After a heated match, the crowd signals its
disapproval for the vanquished soldier.
Lind pauses and thrusts out his hand: thumb down.
With that, the defeated gladiator kneels, and the winner
stands above him and fi nishes him off with a splash of red
dye.—MARY WINSTON NICKLIN

Best coverage worldwide.
More phones that work in
more countries, like Greece. att.com/global
Best coverage claim based on global coverage of U.S. carriers. Activation of international service required. ©2010 AT&T Intellectual Property. Service provided by AT&T Mobility. All rights
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property of their respective owners. Coverage not available in all areas.

22
JUNE 2010 | UNITED.COM
ST. PETERSBURG, RUSSIA
DANCING SCREEN
Next time fans of 3-D
technology see a willowy
hero jump out of their
screens, it won’t necessarily
be a blue Na’vi warrior. On
a cool night in downtown St.
Petersburg, the Mariinsky
Ballet, better known in
the West as the legendary
Kirov, is set to join the ranks
of Vincent Price horror
fl icks and the recent James
Cameron blockbuster by
becoming the world’s fi rst
ballet to televise a live
performance in 3-D.
The Mariinsky Theater
has been outfi tted with
high-tech cameras for a gala
concert, a medley of the
company’s most acclaimed
works, which is being
broadcast for free across
most of Europe. For viewers
dispatches
Hunkering in the shadow of the elevated J train, which rattles past the rooftops of Richmond
Hill, Cameo Pet Shop isn’t your run-of-the-mill animal emporium.
With its vintage fi sh food posters and century-old mechanical cash register, little has
changed here since owner Steve Gruebel returned from the Vietnam War in 1970 and took
over from his father. Thousands of cats, dogs, birds and fi sh have come and gone since then—
all except one, a hulking, scarred, snaggletoothed black pacu fi sh named Buttkiss, who has
resided in a tank at the front of the store since John Lindsey was mayor.
Having just celebrated his 44th birthday—including a festive party that turned out dozens of longtime neighbors—
QUEENS, NEW YORK
Star Fish
who have yet to buy a 3-D
TV (just about everyone),
the organizers have set up
viewing salons in Paris,
Moscow and here in St.
Petersburg.
The house lights dim,
the curtain opens, and after
the orchestra quietly plays
the fi rst bars of Swan Lake,
Mariinsky prima donna
Ulyana Lopatkina takes
the stage. For once, the
best seat in the house isn’t
the tsar’s box but the foyer
outside the auditorium.
That’s where Mariinsky’s
superstar artistic director
Valery Gergiev and assorted
other theatrical VIPs don
specially designed glasses
and take in the show on
a giant 3-D fl at-screen.
Immediately after the
exhibition concert ends, the
theater kicks off the 10th
Mariinsky International
Ballet Festival with the
premiere of Anna Karenina.
Unfortunately for viewers
in Moscow and Paris, that
performance can only be
seen the old-fashioned
way—by ticket holders.
Sports channels have
already embraced 3-D,
with ESPN, Discovery and
Sky Sports all jumping
on the bandwagon; now
high culture is getting in
on the act. New York's
Metropolitan Opera
has been simulcasting
performances in HD since
2006, but the Mariinsky
appears to have taken
the technological lead.
“We need to continue to
experiment,” Gergiev says
with a smile, promising that
this is only the beginning for
the 150-year-old theater.
— JAKE RUDNITSKY
Buttkiss is probably the oldest pet fi sh in New York. How old is he? He’s so old that he has arthritis in his gills, and one
regular customer swears he’s developed glaucoma in one eye. Gruebel isn’t convinced. “How can a fi sh get glaucoma?” he
asks—adding with a wink that fi sh oil is often used to treat the disease in humans.
The cloudy lens, he contends, is from Buttkiss rubbing up
against the sides of his 75-gallon aquarium. After offering to
demonstrate, Gruebel turns and peers into the tank. On the
other side of the glass, Buttkiss approaches, “wags” his tailfi n
playfully and darts back and forth, rubbing along the sides of
the tank like a clumsy puppy.
Gruebel bought the fi sh from a wholesaler in 1967 and sold
him a year later. In 1970, after Buttkiss outgrew his owner’s
tank, Gruebel welcomed him back to the pet store.
Since then, the fi sh has become a neighborhood fi xture—not
to mention Gruebel’s loyal sales partner, one who can reliably
identify new customers. “If you walk in the door and say, ‘Holy
cow, look at that fi sh!’ then I know you’ve never been here
before. Because everybody knows Buttkiss.”—PETER KOCH

PHOTOGRAPH BY ALAN COPSON/PHOTOLIBRARY
news
Port Authority
In the picturesque hills overlooking Porto, Portugal,
surrounded by centuries-old houses where the city’s
namesake port wine is aged, The Yeatman Hotel opens
this month. The boutique property will bathe you in
luxury (in the form of a Caudalíe Vinothérapie spa) and,
of course, serve you plenty of wine. Saúde!
the-yeatman-hotel.com
HEMISPHERESMAGAZINE.COM | JUNE 2010
directions
WHERE TO STAY / WHAT TO SEE / WHEN TO GO
25

26
GOLF
SPOTLIGHT
OPEN SEASON //”If I had one more round to play, I would choose to play it at Pebble
Beach.” So says Jack Nicklaus, who knows from rounds of golf. The hallowed
seaside links at Pebble Beach—which host this month’s 2010 U.S. Open—have
witnessed more than a few historic golf moments: the 1982 Tom Watson and
Nicklaus showdown, for instance, and the 2000 U.S. Open, when Tiger Woods
crushed the fi eld by 15 strokes. The Open only comes here every 10 or so years,
but the course is open to the public, so you can play it anytime. pebblebeach.com
JEWEL OF THE NILE //
Cleopatra may have
been the very fi rst
“It” girl—she inspired
a Shakespeare play,
an Oscar-winning
fi lm and generations
of women to wear
heavy black eyeliner.
Perhaps more
important, she was
the last pharoah, so
learn a little about
her at “Cleopatra:
The Search for the
Last Queen of Egypt,”
opening this month at
the Franklin Institute
in Philadelphia.
fi .edu
AMERICAS THE BEAUTIFUL // Denver gets
continental in July as the Biennial of the Americas
celebration kicks off. Public art of all sorts is on
the agenda all month, with musicians, dancers and
artists from North and South America taking part.
biennialoftheamericas.org
SHANGHAI CHIC // Shanghai is a big city that can
seem overwhelming. Make the most of your time
by staying in the center of everything at the Grand
Mercure Shanghai Zhongya, opening this month.
The sleek hotel features an on-site Turkish bath to
help with that stress. accorhotels.com
news
CALENDAR
JUNE
5-27
SAN FRANCISCO // Ballet,
bomba, bharatanatyam and
a bevy of other bouncing
beats will be performed at
the Ethnic Dance Festival.
worldartswest.org
18-20
PARIS // Ever wonder why
people use their phones
to videotape concerts,
babies and everything
else? They’re just hoping
to make something worthy
of the Pocket Film Festival.
festivalpocketfi lms.fr
20
DÜSSELDORF // Apparently,
Düsseldorfers are avid
cartwheelers. Find out who’s
the best at this citywide
pastime during the annual
Cartwheel Championship.
visitduesseldorf.de
CLOCKWISE FROM TOP: PHOTOGRAPHS COPYRIGHT USGA/JOHN MUMMERT, COURTESY OF RJ MUNA, BY ACHIM SCHEIDEMANN/NEWSCOM,
COURTESY OF ACCOR HOTELS, COURTESY OF BIENNIAL OF THE AMERICAS, COURTESY OF FRANKLIN INSTITUTE

28 8
JUNE 2010 | UNITED.COM
CLEVELAND ROCKS!
The Rock and Roll Hall
of Fame is celebrating
summer the only way
it knows how—by
rocking out with the
legends. Each weekend
will bring a “Meet the
Curator” event, during
which museum staff
will give behind-thescenes
tours and offer
insider knowledge
about exhibits
dedicated to Bruce
Springsteen, Michael
Jackson and Les Paul,
among others.
rockhall.com
HOTEL
SPOTLIGHT
FARM LIVING // Never mind who moved your
cheese. Instead, learn to make your own in
a workshop at Shelburne Farms, a Vermont
environmental education center known for its
glorious cheddar. The former country estate
of Gilded Age fi nancier William Seward and
his wife, Lila Vanderbilt Webb, the dazzling
spread on the shore of Lake Champlain (with
landscape design by Frederick Law Olmsted)
also boasts a well-appointed inn, a restaurant
and a working farm. Youngsters especially seem
to enjoy frolicking with the free-range chickens.
shelburnefarms.org
SPANISH FLY
Party hotspot Mallorca, Spain, will add
to its portfolio of places to cut loose this
month when the Mallorca Rocks Hotel
opens. True to its name, the hotel will
host plenty of rock stars, such as Calvin
Harris (below), by the sweeping lagoonstyle
pool. Pack your dancing shoes.
fi estahotelgroup.com
news
CALENDAR
JUNE
24-29
LONDON // What if all the
fi nest things in the world—
vintage Bugattis, marblesize
pink diamonds, Roman
columns—were all in one
place? Actually, they are,
at the Masterpiece Fair
London. Ready to splurge?
masterpiecefair.com
26-27
WASHINGTON, D.C. // Bring a
big appetite and plenty of
paper towels to the National
Capital Barbecue Battle.
bbqdc.com
JULY
1-4
ROSWELL, NEW MEXICO //
Looking for an out-of-thisworld
vacation? Beam over
to the Roswell UFO Festival.
roswellufofestival.com
11-13
CHICAGO // Sing the blues, or
at least hum along, at the
Chicago Blues Festival, the
world’s largest free blues
fest. chicagobluesfestival.us
CLOCKWISE FROM TOP: PHOTOGRAPHS COURTESY OF MARSHALL WEBB, COURTESY OF MASTERPIECE LONDON, COURTESY OF ROSWELL UFO
FESTIVAL, COURTESY OF LA SKIMAL/MALLORCA ROCKS, COURTESY OF ROCK AND ROLL HALL OF FAME AND MUSEUM

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international fl yer, what are you waiting
for? Apply for Global Entry today!

30
Begin with a quick dash through the Melbourne Zoo (Elliot Ave.; zoo.org.au/melbournezoo),
smack in the middle of the spectacular Royal Park. Catch a glimpse of some native Australian
marsupials, then make like a kangaroo and hop away. ( 0:45 )
Stop at The Queen Victoria Market (Queen St. at Victoria St.; qvm.com.au), the largest open-air
market in the Southern Hemisphere, to pick up a cork hat and sample the famous jam doughnuts
at the American Doughnut Kitchen, a mobile carb factory that’s been churning out piping-hot
jam-fi lled pastries for more than 50 years. ( 1:05 )
Wipe your mouth and walk two blocks to La Trobe Street to catch the historic City Circle Tram.
(There’s one every 12 minutes, and the ride is free.) Admire the 19th century architecture as you
rattle past the handsome Princess Theatre, Parliament House and Old Treasury Building, three of
the grandest structures in the land down under. ( 1:35 )
Jump off the tram at Victoria Street and dash into Carlton Gardens (Victoria St. at Rathdowne St.),
a beloved World Heritage Site known for countless European and Australian trees. Look closely
and you may spot a tawny frogmouth, the best-loved and best-named bird in Melbourne. ( 1:50 )
Hop back on the tram, head to Federation Square and pop into The Ian Potter Centre: NGV
Australia (Russell St. at Flinders St.; ngv.vic.gov.au). Zip through the Indigenous Collection, which
houses striking leather and textile works of Aboriginal art, some dating back as far as 20,000
years. On your way out, check the time on the fl oral clock in the Queen Victoria Gardens across
the street. It’s getting late. ( 2:30 )
Curtin House (252 Swanston St.), once home to the Communist Party of Australia, is now a sixlevel
vertical mall fi lled with bars, fashion boutiques and an open-air cinema. Steal a glance at
the city below from the Rooftop Cinema before working your way down to specialist bookstore
Metropolis, where you hunt for anything by Patrick White, the only Aussie ever to win a Nobel
Prize for Literature. ( 3:30 )
It’s time to eat, so you head down to the hot new underground restaurant Izakaya Den (114
Russell St.; izakayaden.com.au) for the sensational tuna tataki. Japan might be 4,500 miles away,
but at this popular sushi and Sapporo joint, it seems just around the corner. ( 4:30 )
Sprint over to the National Sports Museum (Brunton Ave. in Yarra Park; nsm.org.au). After trying
to wrap your head around cricket and Australian rules football, you swing by the “Game On”
exhibit, the museum’s “hands-, feet- and bottoms-on” area, to try the games out yourself. As you
emerge, you’re thankful for the long fl ight, and long nap, ahead of you. ( 5:00 )
BOARDING PASS
If you would like to
wind down one of the
world’s most beautiful
drives—the famed
stretch of blacktop
known as Great Ocean
Road—you’ll need to
take to the sky fi rst.
Count on United to
get you to Melbourne
ready to take it all in.

need
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Protecting our one shared earth is about the actions we each take. United and Conservation International
are working together as part of – which encourages us all to do more to help the planet and
less to harm the environment. There’s a role for each of us.
Are you in?
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goods
Easy Rider
ELECTRA’S TICINO 8D LOOKS LIKE THE PAST AND RIDES LIKE THE FUTURE.
BY ADAM K. RAYMOND // PHOTOGRAPHS BY NORIMICHI INOGUCHI
The Ticino 8d bike, from California-based manufacturer Electra, may look like an
antique cruiser, but with the exception of its charming design, this two-wheeler is on
the cutting edge. Retro-style details such as tourist handlebars and hammered alloy
fenders are engineered using modern technology and advanced materials, resulting
in parts that look like classics but perform like modern marvels. And it’s comfortable,
too. The leather handlebar grips and custom saddle seat make the Ticino the closest
modern civilization has gotten to a La-Z-Boy on two wheels.
HEMISPHERESMAGAZINE.COM | JUNE 2010
HOLY SPOKES Ticino 8d
/ $800 / electrabike.com
37 33

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1. LIKE THE WIND The
next time some wise
guy tells you to go
fl y a kite, grab a
classic Hata and do
as you’re told. / $19 /
intothewind.com
2. DARK MATTER
Designed with the
help of Olympian
Shaun White,
Oakley’s Holbrook
shades are as cool
as the snow White
shreds. / $120 /
oakley.com
3. CARRY ON Made
from willow seagrass
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this picnic basket
is packed with
everything from
drinking glasses to a
cheese knife. B.Y.O.
brie. / $130 /
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4. DOWN UNDER This
handsome little
package unfolds
into a pillowy,
waterproof picnic
blanket. Go ahead,
have a seat. / $20 /
picnicworld.net
5. HAVE A BALL The
offi cial match ball
for the 2010 World
Cup, the Jabulani
sports 11 colors
to commemorate
South Africa’s
11 languages, 11
indigenous tribes
and the 11 players
who take the fi eld
for each Cup squad.
/ $150 /
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goods
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HEMISPHERESMAGAZINE.COM | JUNE 2010
3
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35

36
JUNE 2010 | UNITED.COM
whereabouts
The Places I Go:
Deepak Chopra
THE SELF-HELP MASTER FINDS
INNER PEACE IN GOA, INDIA.
“Goa is one of my favorite places to
visit. Part of it is still frozen in the
sixties, so it’s the hippies and the
clubs and the Beatles playing, which
is what I grew up with. It’s also very
historical. Vasco da Gama went there
on a Portuguese expedition in 1498,
and the body of St. Francis Xavier
was entombed there. So it’s this very
surreal mix of time periods, cultures
and religions, accented by the
fragrance of the atmosphere. It just
feels very exotic.
“Whenever I go, I stay at the Taj Fort
Aguada Beach Resort. It’s a beautiful
fi ve-star hotel that they update
every few years. I love it for its
majesty. It also serves the best Goa
fi sh curry, which is the local delicacy.
If you drive along the shore, you can
fi nd all kinds of little stands serving
the same dish, but I fi nd the Taj’s to
be the best.”
Hear Deepak Chopra narrate his books
The Seven Spiritual Laws of Success
and Creating Your World the Way
You Really Want It to Be, among others,
as part of June is Audiobook Month at
audiobookcommunity.com.
PHOTOGRAPH BY DAVID MIDDLETON

The future of cancer care
has opened its doors.
Yale-New Haven Hospital is the primary teaching hospital of Yale School of Medicine and is
ranked among the nation’s best hospitals by U.S.News & World Report. Smilow Cancer Hospital
at Yale-New Haven works in partnership with Yale Cancer Center – A National Cancer
Institute-designated Comprehensive Cancer Center.
Once in a while, something remarkable happens
in cancer care. One of those moments is now
a reality. One of the most comprehensive and
patient friendly cancer facilities in the country is
here. Smilow Cancer Hospital at Yale-New Haven.
500,000 square feet of advanced treatment
facilities. Twelve teams of specialists, each
nationally recognized for their pioneering work
in specifi c forms of cancer. The development of
an extensive range of novel drugs and therapies,
delivered directly to the bedside. And a rooftop
healing garden where a cancer patient can
refocus on life. For thousands of patients and their
families, cancer care is not only infi nitely more
promising, it’s infi nitely easier to attain.

38
JUNE 2010 | UNITED.COM
Sunny Side Up
THIS YEAR’S BMW M3 CONVERTIBLE MAY BE THE MOST SEDUCTIVE
RAGTOP EVER MADE. // BY MIKE GUY
THERE ARE SUNNY DAYS, and then there
are sunny days in L.A. The light here—
golden and chock-full of good vibes—is
best experienced in a convertible. A
fast one. With a great sound system.
Something like the 2010 BMW M3, a
class leader with impeccable lines and a
very rowdy inner life.
The Bimmer is a car with movie
star good looks, but its real talent lies
under the hood, where it hides a highly
immodest turbo-charged 4.0-liter V-8
that churns out 414 horsepower and
295 foot pounds of torque—enough
to pin you to the expertly crafted seat
and keep you there in a warm embrace.
The setup includes a nav system that
gives you several route options and
integrates real-time traffi c reports—
critical information in the stop-and-go
world of L.A. driving. Could this be the
ultimate SoCal ride? Over the course of
a day spent darting from Beverly Hills
to a backyard barbecue in Silverlake
to a Fatburger in West Hollywood and
along some of the most beloved canyon
roads in the world, I aim to fi nd out.
Alas, the M3 has the mileage of a
bygone time (16 mpg combined), so I
start off at dawn with an injection of
karma at a power-yoga class on the
beach in Santa Monica. Afterward I sip
water from a coconut, open the hardtop
roof, climb down into the low-slung
cockpit and push the “engine start”
button. The V-8 roars to life. I parade
past a long line of parked Priuses on
Main Street, and heads turn. The M3
is a vision of beauty with the growl of a
guard dog and the grace of a yogi.
As I pick my way across town,
through West Hollywood and
Beverly Hills, the warm air dries the
perspiration in my hair. Eventually I
wheels
guide the M3 onto the I-10 to Topanga
Canyon and fi nd one of the sweetest
strips of tarmac ever laid: Mulholland
Drive. With the majestic sun setting
over the Pacifi c, I rocket into winding
I parade past a line of Priuses in Santa Monica,
and heads turn. The M3 is a vision of beauty, with
the growl of a guard dog and the grace of a yogi.
blind curves and drops in elevation.
The wide tires hoover the asphalt in the
turns. The brakes are 14-inch dinner
platters. The air is rich with eucalyptus
and lavender blossoms—the whole
canyon smells like an ayurvedic spa—
and as I stop at the intersection of the
Pacifi c Coast Highway, a Beach Boys
song comes on the radio. Brian Wilson
is singing about his little deuce coupe;
TRANSTOCK
BY
he thinks that “if I had a set of wings
man I know she could fl y.” I know
exactly what he means. Los Angeles
never felt so good. PHOTOGRAPH

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PHOTOGRAPH COURTESY OF DESIGN HOTELS
style
HEMISPHERESMAGAZINE.COM | JUNE 2010
culture
ART & COMMERCE
Staying in
Style
HOTELS ARE MOVING
BEYOND THE BATHROBE
AND UPPING THE FASHION
QUOTIENT. BY SARAH HORNE
IT HARDLY MATTERS if you’re in
Hong Kong or Hollywood—you step
into the dramatic light of a chic hotel
lobby these days, and you can’t help
but notice that everyone there,
bellhops included, looks ready to
walk the runway.
That’s because for the last decade or
so fashion houses have been getting
in on the hotel trade and outfi tting
hostelries down to the last doorknob.
Book a swank room in, say, Milan,
and there’s a good chance that every
gummy worm in the minifridge has
been “curated” by a fashion visionary.
Maison Moschino opened in Milan in
March, followed by the April debut
of the Armani Hotel in Dubai. And
this month, Diane von Fürstenberg–
designed rooms become available at
Claridge’s in London. The line between hospitality and high fashion is becoming decidedly blurred.
This spring W Hotels, never the sort of company to shy away from the latest and greatest, hired stylist Amanda
Ross, once an editor at Harper’s Bazaar, to deepen its relationships with fashion designers and bring her brand of
grown-up cool to the hotels’ boutiques. It’s not the W’s virgin foray into fashion (Michael Kors and Gwen Stefani
have both designed uniforms for staff at the properties), but Ross’ appointment as Global Fashion Director is an
industry fi rst. “Hotels are this third space, not quite public and not quite private,” says Ross, who’s equally at home
in the front row at Paris Fashion Week and combing through Barcelona’s vintage stores. “Everything, everyone
looks a little better there. Or wants to.”
41

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and Adam Folsom
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put Adam back
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PHOTOGRAPHS BY ASTRID STAWIARZ/WIREIMAGE (CROSLEY), KEVIN KANE/WIREIMAGE (EDGE), KEVIN MAZUR (BONO), KEVIN WINTER/GETTY
(CLAYTON), SONY (MCLACHLAN), DISNEY/PIXAR (TOY STORY), SOUDERS/CORBIS (FROG)
The Big Ten
WHAT TO WATCH, READ AND LISTEN TO THIS MONTH
arts
CULTURE | JUNE 2010
1 SLOANE
CROSLEY DOES
IT AGAIN • The wry
2 U2 HITS THE ROAD •
U2 earned the title
“world’s biggest band” in
3 SARAH SINGS • Seven
years after her last
album, Sarah McLachlan and
essayist behind I
the mid-’80s. Nearly three
her soft soprano are back
Was Told There’d Be decades later, the label
with The Laws of Illusion. The
Cake is back with still fi ts. This month, the
fi rst single, “One Dream,” is a
How Did You Get This
Number?. More good
band continues its epic
360˚ Tour. Grab a ticket
2
breathy, inspirational ballad
that served as the theme for
news for her fans: and maybe you’ll fi nally
the 2010 Winter Olympics.
HBO has optioned fi nd what you’re looking
A British Columbia native,
the rights to Cake, so for. JUNE 3
McLachlan should have no
maybe soon you can
have your Crosley
and watch it, too.
JUNE 15
problem going gold. JUNE 15
4
4 TICKET TO RIDE • A charming
look at the so-called Golden Age
of Travel as seen through hundreds
of advertisements, Taschen’s massive
compendium, 20th Century Travel: 100
Years of Globe-Trotting Ads, is also sure
to become the most popular thing on
many a coffee table. JUNE 1
ILLUSTRATIONS BY CHLOÉ FLEURY
1
5
5 BEAR FACTS • The Rise and Fall of
Bear Stearns is an inside look at the
fi nance giant’s disintegration. Gruff,
witty and outspoken, former CEO Alan
“Ace” Greenberg, with the help of coauthor
Mark Singer, tells a harrowing
cautionary tale without letting his
outsize persona get in the way. JUNE 1
3
6 CAN TOY STORY THREEPEAT? • The
beloved franchise that started it all
for Pixar returns this month with Woody,
Buzz and Co. fi nding themselves in a
daycare center where they encounter
a gaggle of new toys and an army of
untamed toddlers. Bet on a rollicking
affair that’s as sweet as it is silly. JUNE 18
6
43

44
JUNE 2010 | UNITED.COM
7 THE LEGEND
CONTINUES •
Jazz great Herbie
Hancock turned
70 this year, but
he’s not even
close to slowing
down. For his
new album, The
Imagine Project,
he trekked to
Mumbai, São
Paulo and Paris to
collaborate with
the likes of Seal,
Chaka Khan and
Malian crooner
Oumou Sangare.
JUNE 21
7
arts
8 THERE WILL BE BLOOD • Watch your
neck: Vampires are out in full force
this month. With bloodsuckers once again
invading the big screen (The Twilight Saga:
Eclipse), the small screen (True Blood) and
the bookshelf (The Short Second Life of
Bree Tanner), it’s a good time to invest in
some garlic.
9
9 IT’S A WILD WORLD • Filmed over 3,000 days on all seven
continents, Life, out on DVD this month, is a riveting 11-part
documentary from the BBC that takes viewers on a journey
from the murky sea to the open African savannah to witness
the natural world in stunning high-defi nition. Narrator Oprah
Winfrey tags along for the ride. JUNE 1
8
Jimmy Cliff
THE REGGAE MASTER RETURNS.
BY ALAN LIGHT
10
BEFORE THERE WAS Bob
Marley, there was Jimmy
Cliff. While Marley would
eventually become reggae’s
best-known ambassador—
and the world’s best-loved
musician—Cliff paved the way in the
mid-’60s with a string of hits, including the
album and fi lm The Harder They Come, and
steadily churned them out well into the
’90s. Bob Dylan said that Cliff’s “Vietnam”
was the best protest song he had ever
heard, and artists from Bruce Springsteen
to Cher to Willie Nelson recorded such Cliff
compositions as “Many Rivers to Cross” and
“Sittin’ in Limbo.”
In March, Jimmy Cliff earned some
overdue recognition when he was inducted
into the Rock and Roll Hall of Fame.
“Everything comes to fruition in its right
time,” he says on the phone from Paris a
few days before the ceremony. “I’ve done
a body of work, and sometimes that gets
noticed early, sometimes late, sometimes
when you’re alive and sometimes after
you’re gone.”
Cliff is following this moment in the
spotlight with the forthcoming Existence,
his fi rst new album since 2004, and a
series of concerts in the U.S. and Canada,
including a stop at the Bonnaroo festival
in June (see “Boom Town,” page 76).
“I’m coming back to tour after fi ve years
because I have something new I want to
say,” he said. “Lots of people are hopeless
and despondent, and I want to motivate,
stimulate and encourage people in this age
to appreciate their lives.”
PHOTOGRAPHS BY MICHAEL OCHS ARCHIVE/GETTY (CLIFF), CORBIS (PENGUINS), ERIC CHARBONNEAU/WIREIMAGE (PATTINSON), JASON MERRITT/
GETTY (HANCOCK), SUMMIT ENTERTAINMENT (TWILIGHT), HBO (TRUE BLOOD)

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HEMISPHERESMAGAZINE.COM | MONTH | JUNE 2010
The Health Inspector
VITAMIN ANGELS FOUNDER HOWARD SCHIFFER IS OUT TO MAKE SURE
CHILDREN AROUND THE WORLD GET THE NUTRIENTS THEY NEED.
BY JAYME OTTO // PHOTOGRAPH BY BRIGITTE SIRE
NAME • HOWARD SCHIFFER, 60
MISSION • Reduce child mortality
worldwide by supplying infants and
children under fi ve with vital nutrients,
especially vitamin A. Entrepreneur
Howard Schiffer was running a natural
products business in 1994 when an
earthquake hit Southern California.
After receiving a call from a relief
agency seeking vitamins for displaced
families, Schiffer coordinated a
truckload. Vitamin Angels was born
three weeks later. Since then, “it’s
been like a rocket ship,” says Schiffer.
Last year, Vitamin Angels reached
more than 11 million children in 40
countries. This year, Schiffer aims to
help 20 million worldwide.
MOTIVATION • Natural health has
always been a priority for Schiffer.
Amazed at how quickly Vitamin
Angels' reach expanded, he stepped
away from his commercial business
in 2005 to devote himself to his new
calling. “It costs about twenty-fi ve
cents to provide a child with two high
doses of immune-boosting vitamin A
per year,” he says. “This can increase
that child’s survival rate by twentythree
percent. There’s no better
investment you can make.”
IN HIS SPARE TIME • He’s been rebuilding
his home. “It burned to the ground in a
wildfi re after I returned from a visit to
a refugee camp in Kenya, where people
had been living under tarps for over a
year due to war. Relatively speaking,
my family and I were okay.”
For more information, go to
vitaminangels.org.
00
47

Kicking and Screaming
HAVING STEADILY FALLEN DEEPER IN LOVE WITH SOCCER, ONE
AMERICAN FUTBOL FANATIC PROMISED HIMSELF HE’D GO TO SOUTH AFRICA
FOR THE WORLD CUP. THEN SOMETHING CAME UP…
BY JOSH DEAN // ILLUSTRATION BY BARRY BLITT
I’D IMAGINED PLENTY of scenarios over
the years in which I might fi nd myself
on page one of The New York Times. As a
kid, it seemed likely that I’d go pro in
any number of sports, if not also join
the CIA and overthrow dictators in the
summer. As an adult, and a journalist,
I’d have settled for a byline.
But I certainly never imagined it
like this.
I was walking down the street
in Cologne, Germany, one steamy
morning in June 2006, when my
cell phone rang. It was a friend, calling
from the U.S. “Were you at the U.S.-
Czech game yesterday?” he asked,
meaning the opening match of the 2006
World Cup for the national teams of the
United States and the Czech Republic.
Yes, I said.
“Were you wearing an American
fl ag?” he asked.
Yes, I answered, sheepishly this time.
Uh-oh.
“I’m pretty sure you’re on the cover
of The New York Times.”
Indeed I was. I found the photo
a few minutes later in an internet
café full of sweaty backpackers.
There, on the home page of the Times
website, was what seemed to be an
unnecessarily gigantic photo of a
clutch of American soccer fans looking
utterly demoralized in the seconds
CULTURE | JUNE 2010
sports 49
after the Czech Republic scored a goal
to go up 3-0 and dash America’s World
Cup dream barely an hour after it had
begun. And in that clutch, nearly in the
center (not the focus of the photo—that
would be a young girl with her face
painted, standing up, mouth agape),
prominently pictured, was me, in a
U.S. jersey, wearing the stars and
stripes as a cape.
I called my girlfriend to confi rm that
this photo wasn’t just on the website,
that it had also appeared in full color,
above the fold, on A1 of one of the
world’s most famous newspapers. I
believe her exact words were: “Oh my
god.” And then: “Are you seriously

50
JUNE 2010 | UNITED.COM
wearing the American fl ag as a cape?
What a dork.”
She had a point. But such is the
magic of the World Cup that it elicits in
rational humans (or, at least, usually
rational humans) a passion they
wouldn’t normally express in public.
I am a devoted fan of many sports
teams. I have gnawed sofa cushions
and punched walls over the New York
Mets and hugged strangers
and sung “Take Me Home,
Country Roads” in the
streets after West Virginia
University football games.
But nothing brings out such
irrational fervor as the World
Cup—and my team isn’t even
that good. It hardly matters.
No sporting occasion comes
close to this once-every-four-years
bacchanal of athletic fanaticism and
patriotic fervor. Equal parts sport and
celebration, it unites nations and puts
wars on hold.
Volumes have been written about
the geopolitical signifi cance of the
cup, of the metaphors observed when
countries face off on the pitch (that’s
soccer for “fi eld”). Countries around
the world quite literally stop in their
tracks as nearly every citizen of the
32 nations participating—plus a huge
percentage of those that aren’t—stops
to watch the game and share in a kind
of global adoration for the world’s most
popular sport (with the huge exception
of the U.S., where it gets about as much
respect as jai alai).
Over the 10 days I spent in Germany,
I rarely passed a home, restaurant or
bar that didn’t have its TV tuned to
soccer. Bakeries, cafés and clothing
boutiques had fl at-screens wedged
into their shop windows, and owners,
employees and patrons could be found
gathered in the streets out front as
commerce ground to a halt.
Watching the 2006 tournament
in Europe might have been my most
intense World Cup experience, but it
was hardly my fi rst. When the Cup
came to the U.S. in 1994, I was an
intern working for a suburban paper
in Washington, D.C. One afternoon,
BOARDING PASS
Sit back, relax
and let United get
you to Joburg, the
cultural center of
South Africa and
host city of the
2010 World Cup.
I went out to RFK Stadium and saw
a Saudi player nicknamed the Desert
Pelé score the Cup’s most fantastic
goal in a stadium full of orange-clad
Holland fans, who left happy when the
Netherlands won anyway. I watched
the U.S. shock the world and beat
Colombia from an Irish pub on Capitol
Hill and ducked out of a family reunion
in North Carolina to see Brazil top Italy
in penalty kicks.
The 1998 edition was in
France and was a debacle
for the U.S. But I was up
with the sun every morning,
watching as our national
team barely showed up,
losing three times in
three games, including a
humiliating loss to Iran.
In 2002, Korea and Japan cohosted,
meaning that I had to rise at 4 a.m. to watch
games before stumbling off to work. That
was just fi ne, as the U.S. had its most
impressive showing yet, advancing to
the quarterfi nals. I caught the fi rst half
of the team’s fi nal match on the radio on
a bus in the Italian countryside during
a business trip; I sprinted into a village
5
6
JUST THE TICKET
Soccer may not be huge in the U.S., but
Americans are buying more tickets to this
World Cup than people from any country
except the host.
4
3
TICKET SALES, BY NATION:
1. South Africa
2. United States
3. United Kingdom
1
2
4. Australia
5. Mexico
6. Germany
sports
bar for most of the second half, in time
to see the U.S. outplay, and nearly beat,
Germany, the eventual runner-up. I
don’t speak Italian and had no idea
what the announcers were saying
during the postgame recap, but the
back-pats from the Italians around me
told me that everyone was impressed
with America’s showing. Now that was
something.
But it was on the streets of Cologne
that I really fell in love. It hardly
mattered who was playing. We chugged
beers with Swedes in a tent city outside
the Sweden-England match, chanted
alongside hundreds of Angolans in an
open-air bar lit only by a large screen
showing that country’s match with
Portugal (its former colonizer, by the
way) and climbed lightposts alongside
lager-sodden locals in the early hours
of the morning after Germany scored in
the last minute to beat its neighbor and
longtime rival Poland.
Flying home, I promised myself that
I’d never miss another Cup.
AND I MEANT IT. I fully expected to be in
South Africa for the World Cup this
month until something slightly more
important popped up: my fi rst child.
At least the boy had the decency
to schedule his arrival for late April,
a good month before the U.S.’s fi rst
game—a titanic opener versus
England—meaning that I’ve got 40 or
50 days to adapt to sleeplessness and
accumulate enough diaper changing
points to sneak out to pubs for midafternoon
matches.
The World Cup bounces on to
Brazil in 2014, and this time I mean
it: I’ll be there, maybe even with a
new conscript in Sam’s Army, as the
U.S. team supporters are known. My
son will be four, which is plenty old
enough to travel, plenty old enough to
love the game, and plenty old enough
to chant Ole! Ole! Ole! Ole! in tune.
I mean, seriously, no one’s going to
laugh at a four-year-old in a cape.
Brooklyn-based writer JOSH DEAN is
currently shopping for a fl ag large enough to
wear as a sarong.

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JUNE 2010 | UNITED.COM
industry
The Keys
to the Kingdom
AT THE DISNEY INSTITUTE, CORPORATE EXECS STUDY
THE HOUSE OF MOUSE’S PRACTICAL MAGIC.
BY DOUGLAS RUSHKOFF // ILLUSTRATIONS BY ROSS MACDONALD
“THESE TUNNELS only look like they’re
underground,” Scott Milligan tells me
with glee as we descend a wide concrete
staircase. “They’re actually the fi rst
story of a building that stretches
underneath the entire park.” He stops
and makes eye contact, as if he’s just
revealed the secret of the mummy’s
tomb. “What visitors see is really the
second story of a two-story building.
The grade around the park was raised
to cover it up.”
My bright-eyed, barrel-chested guide
smiles as the staircase opens into a
tremendous tunnel system bustling with
janitors, food servers and fully costumed
characters, all capable of popping up in
almost any location in the park to restock
a restaurant, handle a problem or step
onstage. “This is a culture by design, not a
culture by default.”
Scott Milligan is not your typical
Disney World tour guide. The
impressively cordial fi ftysomething
former human resources manager
takes corporate clients on tours of the
park’s “living laboratory” as a facilitator
for the Disney Institute, an off shoot
of the company’s in-house training
program, Disney University, which
was highlighted in Tom Peters’ 1982
business classic In Search of Excellence.
In the practical sense, Milligan’s role
is to help outside businesses—ranging
from restaurant chains and hospitals to
banks and airlines, including United—
introduce some of the company’s
innovations to their own operational
cultures. The Tourism Business
Council of South Africa retained Disney
to help prepare more than 250,000
tourism workers, many of them new
to the industry, for this month’s FIFA
World Cup soccer tournament.
Disney World likes to portray itself
as a place where “magic happens.”
But for most adult guests at the Magic
Kingdom, Animal Kingdom and
the rest of the 47-square-mile resort
complex in Orlando, the real magic has
less to do with the animatronic robots

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JUNE 2010 | UNITED.COM
in Pirates of the Caribbean than the
park’s staggeringly effi cient operations
and dedicated staff . However one might
feel about Disney’s cultural off erings—
from Mickey to Miley—the company
knows how to keep the monorails
running on time.
So while the institute off ers a range
of business courses, lectures and
consulting arrangements, the most
compelling off ering is the chance
to peer behind the Disney illusion.
The experience is a bit like watching
Penn and Teller reveal the secrets
behind famous tricks and coming
away amazed anyway. Somehow, the
transparency only makes the feats look
that much cleverer.
“The attention to detail backstage is
as important as the attention to detail
onstage,” Milligan says as he walks me
through the tunnels. Called “utilidors,”
there are 1.5 miles of them—all with
pipes, fi ber optic cables and God-knows-
what snaking overhead. “A lot of our
clients say, ‘Well, it’s easy for you guys—
everything is magic at Disney!’ But it
takes a lot of hard work. We keep our
challenges backstage so you don’t have
to see them.”
It’s an eye-opening tour. From
computerized “hubs” where employees
can get their assignments to boxes in
which leaders can place notes praising
employees for moments of outstanding
service, the whole place is bevy of ideas
and effi ciencies.
For instance, Disney’s frontline
workers—cast members, as
they’re called—all wear name tags
identifying their hometowns. “Once
we added that, guest perception of
cast member friendliness went up
appreciably,” Milligan says. And
the bit of personal information
creates an opening for conversation,
which can be just the thing to help a
line move faster—or seem to.
And about those lines (one of the
biggest challenges for any theme
park): Disney’s key strategy has
been to provide guests with accurate
estimates of how long they might wait.
The method for doing so is a model
of simplicity. Every so often, a cast
member hands a time-stamped tag
to a guest entering the line; when he
or she gets on, another cast member
notes how much time has elapsed. The
number goes on a sign at the entrance.
Not only is it an eff ective means of
calming frayed nerves and preventing
logjams, but most guests, especially
the younger ones, seem thrilled by the
chance to help out.
One of Disney’s great strengths is
The experience of the Disney Institute is a bit like
watching Penn and Teller reveal the secrets behind
their tricks and still coming away amazed.
the way it challenges and empowers
employees to cook up such ideas.
There’s even an in-house newsletter,
Eyes and Ears, that documents ideas
from employees that have been
implemented successfully. For
example, a few years ago guests began
complaining that they couldn’t fi t their
rented strollers onto the little train that
goes around the park. So the company
tasked its employees with fi nding a
solution. Redesigns of the trains or the
strollers were rejected as too expensive,
but then one employee hit upon a
brainstorm: Let guests turn their
strollers in as they board the train and
pick up new ones as they disembark
at another station. Removable stroller
name cards were created, and the
problem was solved.
Most of this practical, operational
magic was developed long after the
company’s famous founder left the
scene in the 1960s. By the 1990s,
Disney representatives admit, the
parks were experiencing something
of a crisis. The fruit of Walt’s original
genius was going a bit stale, and a host
of competitors had begun developing
themed experiences of their own to
rival Disney’s.
The company hired a seasoned
businessman, Judson Green, to
reinvigorate the parks. Green fi gured
the best way to do that was to employ
some very basic, commonsense
procedures to allow cast members to
feel more personal responsibility for
the guest experience.
Another key to Disney’s success is
the “quality service matrix,” which
prioritizes customer service in the
following order: safety, courtesy, show
and effi ciency. Out of context, that
may sound as ho-hum as most other
management schemes. But Milligan,
who experienced Disney’s frontline
operations himself, serving as a safari
driver at the Animal Kingdom for four
years, sees it diff erently, and he invites
me to try out the Kilimanjaro Safari as a
way of bringing the point home.
We watch our young driver navigate
the acres of re-created African range
and pass a few grazing beasts. “See the
way she’s slowing down now?” Milligan
explains as our driver turns a corner
through a muddy puddle. “That keeps
the rhino from charging the vehicle.”
Charging?
Milligan remembers a close call he
had a decade or so ago, when the driver
before him had accidentally irritated
one of the massive animals and it was
Milligan’s turn to ferry his passengers
through the rhino’s area.
“When the rhino started to come at
us, I had to think fast about exactly
what to do,” he explains as our van
rounds the very same curve. “I mean,
the van is made to withstand just such
an impact, but someone could have
thought it was a Disney illusion and
hung their kid over the side to take a
picture—‘Look at baby with the rhino
at Animal Kingdom!’”

industry
JUNE CROSSWORD ANSWERS
55
So Milligan sacrifi ced “effi ciency” and
“show” for the top priority, “safety.” His
voice speeds up as he reaches the critical
moment of decision. “I said, ‘This is not
part of the show. Please remain seated
in the vehicle.’” For Milligan, breaking
character was a very big deal, a decision
he might not have made without the
matrix fi rmly in his head.
That such reminders are necessary
is testament to the devotion to the
“show”—the Disney experience—
most cast members feel. Indeed, the
company may be unmatched in the
world for its ability to engender such
dedication. In one of the hotel daycare
centers, I saw two thirtysomething
employees tearing up at the climax of
a Jonas Brothers movie about a sleepaway
camp talent show—a movie they
had seen dozens of times before. I spoke
with a young cast member playing
Cinderella for a “character lunch,” and
she told me she’d known since she was
a toddler that being a cast member was
her destiny. And a monorail attendant
showed me the mouse ears she had
tattooed to her ankle in an eff ort to
prove her dedication to the boss.
Of course, she keeps the tattoo
covered when at work, in accordance
with company policy.
DOUGLAS RUSHKOFF, author of Life, Inc.:
How the World Became a Corporation
and How to Take It Back, says the magic of
Disney lies in its hotel check-in process.

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Flavor of the Month
UMAMI, A DECIDEDLY ENIGMATIC QUALITY FOUND IN
CERTAIN FOODS, IS THE HOTTEST THING IN COOKING. BUT IS
THIS TRENDY TASTE SENSATION THE REAL DEAL?
BY ADAM BAER // ILLUSTRATIONS BY RODRIGO CORRAL AND SABINE DOWEK
LAST JANUARY, I LOST MY ABILITY TO TASTE. That would be bad
news for anyone. It’s even worse if, like me, you make a
living writing about food. I had just undergone endonasal
surgery, which tweaked the nerves that helped me detect
fl avors, and the doctors predicted that my oh-so-discerning
palate would not return for a month.
Ironically, friends kept showing up with edible get-well
gifts. During my recovery, I found I couldn’t taste carby
snacks—the donuts and cupcakes didn’t do much for me.
But after a few weeks, more complicated fl avors did begin to
register: pizza with parmesan cheese; shiitake mushroom
and bacon quiche; soy-marinated cod. Gradually, I
HEMISPHERESMAGAZINE.COM | JUNE 2010
food&drink
developed a craving for this profoundly fl avorful stuff . There
was a certain hard-to-defi ne quality linking these dishes—
not quite saltiness but something more nuanced, a deep
savoriness. It turns out this wasn’t a gustatory illusion. With
my surgery dampening the stronger taste sensations (sweet,
bitter), I had fi nally discovered the “fi fth taste”: umami.
The trendy word, which roughly translates from Japanese
as “deliciousness,” wasn’t altogether new to me. I regularly
watched the Food Network and couldn’t escape its onslaught
of Kikkoman soy sauce ads hard-selling the term. There
was even a new restaurant in my neighborhood called
Umami Burger, and—as it happened—its special contained
57

58
JUNE 2010 | UNITED.COM
food&drink
shiitake, parmesan, tomato and fancy ketchup.
Umami, which has arguably existed as long as humans
and food, is having its media moment. Last year, food
scientists at Philadelphia’s Monell Chemical Senses
Center announced new research showing that humans are
hardwired to detect this fi fth taste and probably to crave it.
Indeed, many of the world’s cuisines highlight foods rich in
umami—truffl es, soy sauce, tomatoes and aged cheese, for
example—all of which just happen to show high levels of a
naturally occurring chemical, glutamic acid.
It turns out most everyone has functional receptors that
recognize glutamate. What’s more, when combined with
the acids (or, more specifi cally, ribonucleotides) isonine and
guanosine—found in fermented foods, from yeast-based
bread to wine—“umami synergism” occurs, fl ooding the
mouth with an amped-up savoriness. “If I put free glutamate
in water, you would taste it, and you wouldn’t say it’s salty,
sweet, sour or bitter,” Monell researcher Paul Breslin explains.
“What makes it subtle, however, is that it’s not particularly
appealing alone, like sweetness in candy. People usually want
umami in the context of foods that contain other qualities.”
None of which would be news to the late Kikunae Ikeda,
who invented the term umami a century ago and gave the
world its chemical clone, monosodium glutamate (MSG),
which in the days before “wholesome” and “organic” were
culinary watchwords was a common ingredient in many
takeout items, canned soups and other packaged foods.
“China’s best chefs still swear by MSG,” says Ming Tsai,
LEMON BROCCOLINI-SHIITAKE SAUTÉ
WITH GARLIC CHIPS
Makes four servings
• 1 /4 cup plus 1 tbsp. Wanjashan
organic soy sauce
• 2 bunches broccolini, broken
into 2-inch pieces
• 1 /3 cup thinly sliced garlic
• 1 /2 cup extra virgin olive oil
• 2 cups sliced shiitake
• 1 /2 teaspoon Korean chili fl ake
(or red chili)
• 1 /3 cup chopped
preserved lemon
In a stock pot, add the soy sauce to a quart of water and bring
to a boil. Parboil the broccolini until tender-crisp, about three
minutes, and shock in ice bath. Dry pot. Add extra virgin olive oil on
medium-high heat. Add garlic and stir until golden brown. Remove
garlic and drain, leaving a
little oil in pot. Sauté the
shiitake. Add back garlic with
chili fl ake, preserved lemon
and blanched broccolini.
Heat through. Check
seasoning and serve. For
added umami, sprinkle with
Parmigiano-Reggiano.
Copyright 2009 Ming Tsai
host of PBS’s Simply Ming, who prefers to create his deeply
savory dishes naturally, with wheat-free soy sauce and sake
lees, for example. “There are still three white powders in the
Chinese kitchen: salt, sugar and MSG.”
Though the additive has long been associated with
adverse aff ects, including headaches, researchers have
yet to prove a defi nitive link. “Most likely the majority of
people who claim they have ‘Chinese food syndrome’ just
ate a lot of heavy food high in sodium,” says Tsai,
who nonetheless avoids the chemical. “That would give
anyone a headache.”
Eager to learn—and, well, taste—more, one Sunday
morning I show up at Providence, a restaurant on Melrose
Avenue in Los Angeles, along with 30 other enthusiastic
foodies here for a 90-minute demonstration and tasting
of umami-rich dishes conducted by chef-owner Michael
Cimarusti. Walking into the contemporary space, we’re
presented with our own red Providence notebooks,
Providence recipes and umami research printouts from
something called the Umami Information Center.
Cimarusti, a bearded, easygoing New Jersey native with
long curly hair, soon appears in a chef’s coat and black
Japanese cook’s cap. He greets a number of the students,
some of Providence’s most devoted regulars—including a
well-to-do married couple in their forties, a conservatively
dressed older couple and a hip thirtysomething winery
owner who pulled up in a late-model Porsche—and explains
that we’ll be focusing on dashi, a master broth made from
kombu (edible kelp high in free glutamic acid) and dried,
fermented bonito fl akes (high in ribonucleotides). Dashi, he
explains, cooking on a high table with a mirror above the
back of his head, is the basis of Japanese cuisine, the potion
that prompted Ikeda to create the word “umami.”
We’re ready to taste.
“It’s really important to get the highest-quality soy sauce
you can fi nd,” Cimarusti says, as we each pick up small
plastic cups fi lled with light and dark soy and toss them
back, sampling the compounds like wine. Cimarusti holds
up a real piece of high-end petrifi ed bonito (or katsuobushi)

59
and then a large piece of kombu. “Do you see how when the
light hits it, it has that rich green color?” he asks. “That’s
what you want.”
Soon, we’re sampling bonito fl ake, fresh dashi and
fantastically delicate sous-vide experiments with sea bass
and mushrooms. The chef fi elds a few questions:
What’s the point of using a light soy sauce? “It’s better for dishes
that require salt.” How would you describe umami? “A ‘mouthfi
lling’ deliciousness.” I brined cod at home last night and it tasted
weird—why? “I’m not sure...”
Cimarusti is just back from Japan, where he worked with
Yoshihiro Murata, a three-Michelin-star superchef who
owns Kyoto’s famous Kikunoi restaurant. Murata is highly
admired for his dashi, which is made with soft spring water.
“You need to steep your kombu for an hour at a hundred and
forty degrees for the best dashi,” Cimarusti says. “After a lot
of research, Murata found he could extract the maximum
“The dishes that are most iconic in
our culture are very rich in umami,”
says chef Michael Cimarusti. “A BLT
is like an umami bomb.”
amount of glutamic acid by working at this slow pace.”
We nod dutifully, taking careful notes, as Cimarusti, who
grew up eating his share of red sauce, moves on to umami’s
importance in other cuisines. “The dishes that are most
iconic, even in our culture, are very rich in umami,” he says.
“A great example is a BLT or spaghetti and meatballs—that’s
like an umami bomb.”
On the way home, inspired to experiment in the kitchen, I hit
a Japanese grocery store. Unable to fi nd the precise ingredients
I need to make a true high-end dashi, I pick up some MSG
in a salt shaker. The next day I cook a homemade chicken
mushroom soup with a little soy sauce for some friends. They
lap it up—umami victory. Then we all add a touch of the MSG,
and the fl avors really do seem to deepen.
Tsai calls this cheating, of course, and he has a solution. “If I
had to make a natural umami dust, I would take soy powder—
maybe even some really fi ne-ground Parmigiano-Reggiano and
bonito fl ake, which has a nice smokiness,” he says, adding that
Chinese chefs have their own name for umami, one that means
“lingering savoriness”: wei dao.
I’m back to tasting 100 percent now, but I have new problem:
I’m looking for umami everywhere. In everything. All the
time. Note to anyone inclined to invite me to a barbecue: If I ask
for shiitake mushrooms and parmesan on my burger, you’ll
understand. Ketchup is no longer enough.
L.A.-based writer and avid cook ADAM BAER vows never to use MSG
again—unless, of course, he’s in a rush.
WE LOVE HOW
EASY IT IS

PHOTOGRAPH BY CLAIRE BENOIST
artifact
HEMISPHERESMAGAZINE.COM | JUNE 2010
FEATURES
62
THE REBIRTH OF COOL
Sophiatown, South Africa,
has a musical renaissance.
By Steve Knopper
70
THE HEMI Q&A
Betty White dishes on
Hot topics.
By David Carr
74
BOOM TOWN
How Bonnaroo
transformed a tiny
Tennessee town
By Mya Frazier
80
THREE PERFECT
DAYS: LONG ISLAND
Heading to the
Hamptons—and beyond
By Sarah Horne
Long Island’s most well-to-do beach town,
East Hampton, isn’t bashful about its ritziness.
Go to its Main Street to outfi t yourself with an Hermès scarf.
P.
80
61

THE HORNS OF AFRICA
In 1954, Sophiatown native
Hugh Masekela plays a
trumpet he received as a
gift from Louis Armstrong.
THE
REBIRTH
OF
COOL
SOPHIATOWN, THE SWINGING BIRTHPLACE OF SOUTH AFRICA’S
SIGNATURE TOWNSHIP SOUND, WAS SILENCED UNDER APARTHEID RULE.
SIXTEEN YEARS AFTER NELSON MANDELA’S HISTORIC ELECTION,
THE BEAT GOES ON.
BY STEVE KNOPPER

HEMISPHERESMAGAZINE.COM | JUNE 2010
63

64
DANIEL MELETSKE,
A DAPPER 72-YEAR-OLD GENTLEMAN
IN A PLAID SUIT COAT, has just handed me a gigantic palm frond, which I’m
holding as we walk arm in arm. It’s Palm Sunday. He leads me down the street with
a crowd of 40 or so other celebrants to an outdoor service in an empty lot.
We’re a few blocks from the Christ the King Church in
Sophiatown, a suburb northwest of Johannesburg. A
minister says a few words about the glory of God and then,
on this cloudless South African morning, the singing begins.
I’m no hymn expert, but this is some of the most beautiful
music I’ve ever heard. An elderly woman thumps out a slow
beat on a hymnal. Meletske and the other men call out the
deep verses; the women respond with high harmonies. It
sounds like American gospel music, but there is an extra
ingredient I can’t place, a rhythmic, distinctly African
quality that frames the fl oating voices. Then the group,
holding the tune, becomes a procession, walking slowly
along the streets of Sophiatown to the church. Still carrying
the frond, I fumble for the iPhone in my pocket and, trying
not to distract Meletske, manage to record for 13 minutes.
We arrive at Christ the King, a wide, short building of red
bricks and shingles. Inside the sanctuary, the clergymen
and choir stand in front of a mural depicting Sophiatown
history—Zulu tribesmen in masks, 1950s gangsters in suits,
a modern kid in a backward cap. The congregation has
swelled to some 150 people.
It’s hard for a visitor to tell today, but Sophiatown is the
JUNE 2010 | UNITED.COM
historic epicenter of African jazz, the Soweto sound and
the “township jive” that came to America in Paul Simon’s
1986 album Graceland and the performances of Ladysmith
Black Mambazo, and which continues to reverberate in the
music of indie-pop darlings Vampire Weekend. It’s some of
the most joyous and soulful music in the world. But nearly
all evidence of its origins here have been erased. In 1955,
during the early years of apartheid, the government began
displacing the residents of Sophiatown, bulldozing their
homes, and rebuilding the town as a whites-only enclave.
Where music once spilled noisily into the streets from homes,
churches, bars and schools, a suburban quiet settled in.
Now Sophiatown is free again, and former residents have
returned to live here, but it’s still strangely quiet. I came to
fi nd out where the music went.
PICTURE A SATURDAY
EVENING IN SOPHIATOWN IN THE
EARLY 1950S: Some kids are playing pennywhistles
on street corners. Others are hiding tubs of umqombothi,
IMAGES
home-brewed beer made of sorghum and mystery
ingredients, under grass and sticks, just in case the cops GETTY
PHOTOGRAPHS BY MARC SHOUL

PREVIOUS SPREAD BY JURGEN SCHADEBERG/GETTY IMAGES
show up. It’s a rough neighborhood, to be sure, known for its
dandyish gangsters, dressed smartly in fedoras, pin-striped
suits and two-tone Florsheim shoes imported from the U.S.
Stompie Manana is waiting at the Odin Cinema to see the
Kirk Douglas fl ick Young Man with a Horn about the American
jazz cornetist Bix Beiderbecke—which will inspire Manana to
pick up the trumpet himself and make it big. People are fi ling
into the 39 Steps, a shebeen, or social house, on Good Street,
where one of South Africa’s fi rst music stars, Dolly Rathebe,
is belting out a few songs.
Back then, music was all over Johannesburg, especially
the townships. But Sophiatown was the place to be.
African-infl ected jazz was everywhere, and clubs were
crowded with soon-to-be-discovered African jazz and jive
greats. A beloved singer named Ma Joel performed with a
percussionist on the street for pennies. Jazz record collectors
were everywhere, and a young Dorothy Masuka would
sit for hours in her friend Kwembo’s house, listening to
Ella Fitzgerald and Sophie Tucker records. Weddings and
funerals took over the town for hours, with hired brass
bands playing dirges as though it were Bourbon Street.
By the late 1950s, young Johannesburg talents such as
Manana, fellow trumpeter Hugh Masekela and trombonist
Jonas Gwangwa were appearing at the Modern Jazz Club on
Sundays before movies at the Odin.
“It was a din,” recalls longtime resident Victor Ntechane,
76, with a smile. “It was only when you went elsewhere that
you realized how quiet it was compared to Sophiatown.”
The way some describe Sophiatown in those days, it
CHOIR SERVICE
Opposite, inside
Christ the King
Church; above,
clockwise from
bottom left, a
Newtown mural; the
church exterior; the
chorus singing; Jonas
Gwangwa playing
piano at home
was like New Orleans in the ’30s,
Harlem in the ’40s and Memphis
in the ’50s, all rolled into one.
Founded in 1897 when a property
owner named Tobiansky created
his own suburb and named it after
his wife, Sophia, the town was
home to both blacks and whites,
all of them poor. By the 1940s,
writes author Don Mattera in his
1989 book Sophiatown: Coming of Age in South Africa, “it was
inhabited by an estimated 200,000 people of diff erent
ethnic backgrounds who lived tightly knit, mixing cultures,
traditions and superstitions in a manner perhaps unique in
Southern Africa. Every conceivable space was occupied by
a living thing—man or animal.” To outsiders, Sophiatown
wasn’t romantic at all, just a crowded town full of brick-andiron
shacks. “Some of the best-dressed people lived there,
and some of the most educated people lived there,” says
trumpeter Masekela, now an international star. “But it was
still run-down.”
WE’RE LOST.
EMMANUEL, A TAXI DRIVER,
FLAGS DOWN a sunburned, white-haired man walking
on the side of the road. Does he know how to get to the Trevor
Huddleston Memorial Centre in Sophiatown? The man looks
confused. “Oh!” he says suddenly. “You mean Triomf.”
Triomf. In Afrikaans, it means “triumph.” It’s the name
HEMISPHERESMAGAZINE.COM | JUNE 2010
65

THE JAZZ SINGER
Simphiwe Dana with
Marcus Wyatt’s band at
Sophiatown Bar Lounge in
Newtown; opposite, the wall
of the Trevor Huddleston
Memorial Centre 67
HEMISPHERESMAGAZINE.COM | JUNE 2010

68
the apartheid government gave to Sophiatown after the
bulldozing ended in 1962. Promising safe, aff ordable
housing, the government brought in whites to live literally
atop the rubble of the old town. “It’s the worst name ever!”
declares singer Abigail Kubeka, who spent much of her
childhood in Sophiatown. “Triumph over people—the lives
people had built here.”
At 70 years old, Kubeka,
with dangly earrings, a black
fedora, a tiger-print dress and a
commanding presence, is still a
star in South Africa. She’s sitting
at a table in the Huddleston
Centre, a tidy brick bungalow
named after a renowned white
bishop who campaigned actively
against apartheid. The center is
part meeting place for artists and
musicians and part museum,
its walls covered with photos
of the jazz singers, politicians
(including Nelson Mandela) and
journalists who once congregated
here. In 2006, the post-apartheid
government changed the suburb’s
name from Triomf back to
Sophiatown.
The change was symbolic,
JUNE 2010 | UNITED.COM
but hugely important for the musicians who hung around
Sophiatown back in the day, including Kubeka, who as
a teenager regularly confronted discrimination as she
sang professionally throughout Johannesburg (and who
eventually would become one of Miriam Makeba’s Skylarks).
“During that time, there was the curfew law,” she recalls.
“Blacks were not supposed to be in town after nine at night.
AFRICAN BEATS
A PRIMER ON THE SOPHIATOWN SOUND
THE BEST OF MIRIAM MAKEBA: THE EARLY YEARS (2002) // Before the
late Makeba became an international superstar, railing against
apartheid everywhere she went, she sang with a variety of South
African groups, from the Skylarks to the Manhattan Brothers. Her
“Sophiatown Is Gone” is heartbreaking.
VARIOUS ARTISTS, TOWNSHIP JAZZ N’ JIVE (1997) // This is a great
sampling of early African jazz, including Andrew John Huddleston’s
Jazz Band’s rock-solid, briskly melodic, American-infl uenced
“Ndenzeni Na?” (featuring young horn players Hugh Masekela and
Jonas Gwangwa).
VARIOUS ARTISTS, NEXT STOP…SOWETO (2010) // Focusing on mbaqanga
jams from the 1970s, “Next Stop” is a worthy successor to the
20-year-old “Indestructible Beat of Soweto” series, some of which is
out of print. Check out how African jazz from the 1950s morphed into
the funk workouts of Zed Nkabinde and Mahlathini and the Queens.
PHOTOGRAPH BY BETTMANN/CORBIS

So the police would wait for you outside. You’d leave the club,
they’d take you to the police station, then you’d sleep over and
go to court the following morning and pay the fi ne. You’d go
back again to the club and do the same thing. It was a way
of fi ghting the regime. We fought the system through our
music—and through our persistence.”
In the late ’50s and ’60s, as former Sophiatown residents
dispersed into Meadowlands and other parts of Soweto,
the African jazz of Masekela and Makeba drifted there too,
evolving into a funkier, more rigidly rhythmic style known
as mbaqanga, or township jive. Paul Simon tapped into
this style on Graceland, collaborating with South African
musicians such as Ladysmith Black Mambazo. From there,
just as American funk morphed into hip-hop, township jive
went electronic, fi rst as bubblegum, then as kwaito.
One Saturday evening, Mduduzi Thusi, or Mdu, a 26-yearold
Huddleston Centre tour guide who lives in Sophiatown,
agrees to off er me a glimpse of how this music has evolved.
We begin in Newtown, a rising Joburg neighborhood in
which hip bars have opened in abandoned factories. An
upscale restaurant here is actually called Sophiatown,
and a wall mural inside depicts kids playing horns and
pennywhistles. Outside, a plaque enshrines local jazz heroes
such as Gwangwa and Masekela.
As it happens, there’s no action in Newtown tonight—the
Bassline club, which draws live rock and reggae bands, is
closed till Monday, and the venerable Market Theatre is
showing a play. So Mdu and his friend, Mpho, who drives
HAVING A BALL
Faces of the new
Sophiatown
a car with doors so rusted he describes it as a “moving
sculpture,” take me to Soweto. This township is home to
almost 900,000 residents, mostly black, who settled here
during the apartheid era, when the government seized
Johannesburg and the suburbs for themselves. We stop
briefl y at Vilakazi Street, where Nelson Mandela lived in a
tiny bungalow in the ’60s (it’s now a museum). Just down
the street is Desmond Tutu’s former home.
We pass shacks and shanties, house parties spilling into
the streets and street-corner food joints, eventually arriving
at News Café, a dance club in a strip mall on the edge of the
township. Some 150 people are here, drinking and dancing
to the thumping house music of regional acts like Durban’s
Finest and Black Coff ee. I am the only white person here,
and one of the few older than 25. Mdu and his friends grab a
table, then haul me to the dance fl oor. Soon Mdu is clapping
in my face, like a dance instructor, and a dozen clubgoers are
demonstrating impossibly twisty steps and insisting I not
deviate from “the beat! The beat!”
This goes on until 2:30 a.m., by which point we are all
drenched with sweat. Afterward, Mdu asks if I’ve found
what I’m looking for. And while I’d actually pictured
something more like a Hugh Masekela trumpet solo, the
answer is defi nitely yes.
Rolling Stone contributing editor STEVE KNOPPER has traveled everywhere
from Nashville and Harlem to the Mississippi Delta, but he’s never
come across a place like Sophiatown.
5
69

THE HEMI Q&A BY DAVID CARR
Betty White, beloved star of The Mary
Tyler Moore Show and The Golden Girls,
follows up her hosting turn on
Saturday Night Live with a new series,
Hot in Cleveland. Not bad for 88.
ILLUSTRATION BY JEFFREY DECOSTER
JUNE
2010
71

72
TWO BETTYS, BORN A YEAR APART IN THE 1920S, became famous for their prowess as
homemakers: Betty Crocker, a fi ctitious fi gure created by General Mills in 1921, put a face on bags of
cake mix. Betty White, born in 1922, helped create Sue Ann Nivens, the happy, hormonally charged
homemaker on the classic sitcom The Mary Tyler Moore Show.
It’s hard to say which Betty is more famous at this point.
Betty White actually has limited culinary skills. “Meatloaf and spaghetti, but that’s about it,”
she admits. “I’m hopeless.” But she has cooked up several iconic television characters, including
the clueless Rose Nylund on The Golden Girls. She’s won four Emmys, received a lifetime achievement
award from the Screen Actors Guild this past year and done myriad guest appearances, including
spots on Ally McBeal, Boston Legal, The
Practice and, of course, The Simpsons.
White turned 88 this year and doesn’t
mind saying so. “Why kid? All these
people have grown up with me on TV,
so it doesn’t do any good to shave a few
years off ,” she says. But she certainly
hasn’t slowed down. When we talked,
she was busy getting ready for a new gig,
hosting Saturday Night Live.
What’s a nice lady like this doing on
one of the most savage comedy shows
on television? The most popular ad
aired during the latest Super Bowl was a
Snickers spot in which she’s shown (via
the glories of special eff ects) playing
football and being tackled in a mud
puddle. White—actually portraying a
young man rendered geriatric without
a Snickers—comes back to the huddle
panting, and the quarterback suggests
she’s playing like an old lady. Hands on
her knees, she sighs, “C’mon, man, you’ve
been riding me all day.”
“You’ve been playing like Betty White out
there,” he taunts, to which she fi res back,
“That’s not what your girlfriend said.”
The commercial inspired the formation
of an ad hoc committee on Facebook,
demanding that the It lady of the
moment host SNL. After half a million
folks joined the cause, White was booked.
And this month she returns to the form
that made her a legend on TV Land’s new
sitcom, Hot in Cleveland. The girl works.
White spoke to Hemispheres by phone
from her Los Angeles home between gigs.
MONTH 2010 | UNITED.COM
HEMISPHERES: You have a new show premiering
this month called Hot in Cleveland. Why not just call it
The Betty White Show?
WHITE: I actually did a couple of television shows called
The Betty White Show. In fact, I was going to do another one
a while back, and I wanted to call it Yet Another Betty White
Show, but they wouldn’t let me. I guess we’ve all had enough
“Betty White.”
HEMISPHERES: There’s no such thing as too much Betty.
WHITE: Bless you.
HEMISPHERES: Are you all fi red up to say, “Live, from New York,
it’s Saturday night!” ?
WHITE: I’m panic stricken, if you must know.
HEMISPHERES: After six decades in television, you
still get nervous?
WHITE: Saturday Night Live is just so New York, and I’m not
really very New York.
HEMISPHERES: Meaning you’re friendly and
you smell nice?
WHITE: [Laughs] It’s just a diff erent attitude. I watch
Saturday Night Live and enjoy it, but I never thought I’d
be hosting it. If I don’t do well, they’ll say, “Why did we
do that?”
HEMISPHERES: Half a million people on Facebook certainly
seemed to like the idea.
WHITE: I don’t know where this came from, because I am
such a klutz when it comes to technology. I don’t even have
email.
HEMISPHERES: Maybe those six Emmys of yours had something
to do with it.
WHITE: Why, thank you. I’ll admit it’s a thrill, and I never
take it for granted. I’ve been in this wonderful business for
sixty-two years, and the fact that I’m still working at eightyeight
years old boggles my mind.
HEMISPHERES: Early in your career, you shared in the
syndication rights to your shows. Shrewd move.
WHITE: Remember, when I started in television, television
was just starting itself. We were sort of making it up as we
went along, and at that point we didn’t know any better. It
worked out very well, but now it is so much harder because
so many people are involved, and it all ends up being part of
a big negotiation.
HEMISPHERES: Desi Arnaz decided early on that he would pay for
taping live shows if he got to keep the tapes. The networks reasoned
that no one would ever want to watch the same show twice.
WHITE: That turned out pretty well for him.
1

PHOTOGRAPHS BY EVERETT COLLECTION
WHITE HEAT // The actress in a
headshot from the mid-’50s; The Mary
Tyler Moore Show; The Golden Girls;
and, opposite, Password.
HEMISPHERES: You’ve been called the First Lady of Game Shows
for your many appearances as a guest star on Password, What’s
My Line? and Match Game. Got a favorite?
WHITE: Of course, I have to be prejudiced in favor of
Password, because I fell in love with the man in the middle.
HEMISPHERES: You outlasted fi ve diff erent hosts on that show and
married Allen Ludden, who died in 1981. You’ve never remarried.
WHITE: He is the love of my life. When you’ve had the best,
who needs the rest? He’s still around, trust me.
HEMISPHERES: Well, somebody’s certainly watching out for you.
How did you end up together?
WHITE: We met when he was the host on Password, and then
he moved to New York. I wasted a year I could have been
with him, because he kept asking me to move and I refused.
I fi nally relented, and we did a summer stock show together
called Critic’s Choice. There was a scene at the end where he
would put his arms around me and kiss me. Well, I must say
that last scene sometimes would last a little longer…
HEMISPHERES: Sounds like you were a bit harder to get than your
Mary Tyler Moore character, Sue Ann Nivens.
WHITE: Well, she did get around, but she was also the happy
homemaker who could cook anything and clean anything.
They used to ask Allen in interviews, “How close to Sue Ann
is Betty?” He’d say, “They’re really the same person except
Betty can’t cook!” On the show, Sue Ann had a little aff air
with Cloris Leachman’s character’s husband, and she always
wondered why he came home with his clothes cleaner than
when he went to work.
HEMISPHERES: My, that’s sort of spicy. And yet, you told Diane
Sawyer that you laid down the law with SNL: “No nudity.”
WHITE: I turned down nudity back when it was even
a possibility. It’s like humor. I think it’s what you don’t
show that makes it interesting.
HEMI
Q&A
“If you don’t like something, then go in
another direction, but cool the complaints.”
HEMISPHERES: You clearly love what you do, but don’t you get a
little tired of working all the time? At what point in your career are
you going to have enough laurels to rest on?
WHITE: I love working. Love it. I go in prepared to enjoy it
instead of going in looking for the negatives. I always crack
up at the people who start the conversation with, “You know
what I hate?” If you don’t like something, then go in another
direction, but cool the complaints.
HEMISPHERES: What does bother you?
WHITE: Unkindness or cruelty of any kind to anyone or any
animal. The ones who mistreat animals mistreat each other
as well. Right now, I’m sitting on the couch with Pontiac, a
fi ve-year-old golden retriever. He has his head on my lap.
HEMISPHERES: You’ve done a great deal of charitable work on
behalf of animals.
WHITE: Thanks for mentioning that. The Morris Animal
Foundation is a health organization that helped develop the
feline leukemia vaccine and the spiral virus vaccine for
dogs, and we’re also involved in protecting the mountain
gorillas. I’ve been working with them for forty-fi ve years.
HEMISPHERES: What do you watch on TV?
WHITE: I shouldn’t say this…
HEMISPHERES: But now you must.
WHITE: I don’t watch much television. I don’t have time. I
haven’t had a day off in three years. I have a lovely weekend
place in Carmel, and I haven’t been there in a long, long time.
My friends go, but I never seem to fi nd the time.
HEMISPHERES: Good lord, Betty, where are your priorities?
WHITE: I never said I was good person.
DAVID CARR writes about media and entertainment for
The New York Times. Like Mary Richards, he got his start in
journalism in Minneapolis. 73

EVERY YEAR SINCE 2002, 80,000 FUN SEEKERS HAVE DESCENDED
ON TINY MANCHESTER, TENNESSEE, FOR THE BONNAROO MUSIC & ARTS FESTIVAL.
FOR THE STRUGGLING TOWNSFOLK, THE FOUR-DAY EVENT IS
MUCH MORE THAN A PARTY...IT’S A LIVING. BY MYA FRAZIER
BOOM
BOOM

HEMISPHERESMAGAZINE.COM | JUNE 2010
TOWN TOWN75

76
NOT THAT HE EVER HOLDS BACK, but the Boss is
in rare form. His energy is unconstrained, his give and take with the audience
an endless loop of goodwill. Maybe that’s what happens when you’re Bruce
Springsteen and you’re playing in the warm summer air under a darkening sky
in front of a delirious oversunned crowd, many of whom slept side by side on the
same grassy fi elds the night before.
The Bonnaroo Music & Arts Festival isn’t Woodstock,
though if you squint, it’s pretty close: an endless sea of
people on 700 acres of fertile farmland where dairy cows
once grazed and neat lines of soybean and corn grew tall
in the peaty Tennessee soil. Here at Bonnaroo, on the
outskirts of a town called Manchester, everything comes in
abundance: tie-dyed T-shirts, sandals, feel-good vendors
(Ben & Jerry’s, homemade vegetarian burritos), beach balls,
tents and—most important—spectators, who number nearly
80,000. Even the indefatigable Bruce Springsteen and the
E Street Band take it to the next level. A Telecaster slung
behind his back, the Boss pauses in the middle of “Working
on a Dream” and clutches the mic.
“We didn’t come down to the beautiful hills of Tennessee
just to rock the house,” Springsteen says, waving his arms
and pontifi cating like an old-time preacher. “We came down
here tonight because we want to build a house, right here in
this fi eld.”
It’s moments like these—and there are always plenty of
moments at Bonnaroo—that explain why Rolling Stone has
WORLD PARTY
A SELECTION OF
THE PLANET’S MANY
SUMMER FESTIVALS
ILLUSTRATIONS BY
PETER OUMANSKI
COUNTRY THROWDOWN
NATIONWIDE THROUGH JUNE
20 A country music fest
featuring Montgomery
Gentry and Jamey Johnson.
countrythrowdown.com
named it the best festival in the country and why, year after
year, Bonnaroo draws acts as eclectic as Willie Nelson,
Phish, Snoop Dogg, Erykah Badu and a kaleidoscope of
others. (This year’s headliners include the Dave Matthews
Band, Stevie Wonder, Jay-Z and a stand-up performance by
Conan O’Brien.)
Springsteen was speaking metaphorically about building
a house, but the fact is that the four-day Bonnaroo festival
has built many a house in Manchester. Since it came into
being just eight years ago, the festival has transformed
the lives of the locals and infused new energy into a
town struggling to rebuild a decimated manufacturing
base. As the Boss says, “When it comes to luck, you make
your own.”
THE OFFSEASON IN MANCHESTER (POP. 9,442) is
somewhat more subdued. The tie-dyed T-shirts are gone,
mostly, though the occasional camper has been known to
hop the fence and pitch a tent on the festival site. It falls
to Dale Green, Bonnaroo groundskeeper and a lifelong
THE DREAMING FESTIVAL,
AUSTRALIA JUNE 11–14
This nation’s largest
indigenous arts festival
offers everything from
feasts to campfi re stories.
thedreamingfestival.com
GEORGIA PEACH FESTIVAL
JUNE 11–19 Nowhere else
will you fi nd fi reworks, jazz,
the Miss Georgia Peach
Pageant and the world’s
largest peach cobbler.
worldslargestpeachcobbler.com
FESTIVAL DEL SOLE NAPA
VALLEY, CALIFORNIA JULY 16–25
Taste the world’s fi nest wine
as some of the best chefs
and classical musicians
feed and entertain you.
festivaldelsole.com
STONEHENGE SUMMER
SOLSTICE SALISBURY, ENGLAND
JUNE 21 This free, one-nightonly
event is a gathering
of modern-day druids
and Stonehenge lovers.
It’s also the only time you
can actually touch the
monoliths. efestivals.co.uk
PHOTOGRAPHS BY ERIN GIUNTA (PREVIOUS); THIS SPREAD: BY KATIE STRATTON/GETTY IMAGES (LEFT),
BY JEFF KRAVITZ/FILMMAGIC; NEXT SPREAD, CLOCKWISE FROM TOP: COURTESY OF JEFF KRAVITZ AND
C. TAYLOR CROTHERS, BY JOSH ANDERSON (2)

Manchester resident, to CATCHING PHISH The Boss
shoo them away. One spring joins jam band Phish
on the main stage for
afternoon, Green eases into Bonnaroo’s closing night.
the seat of his shiny new
white Dodge pickup for a
drive around the property. A
steady drizzle falls on the windshield. As Bonnaroo’s
only year-round groundskeeper, Green sees the site a
way few others do: without the crowds. Today, hay
fi elds stretch for what seems like miles, a budding green
landscape broken only by the 20-foot-tall orange metal
arch with “Bonnaroo” across the top and some white
storage trailers parked haphazardly in lots. “I just love it out
here right now,” says Green, who speaks in a low-pitched
Tennessee drawl. “I come in, lock the gate, and I’m the only
one here.”
Green navigates gravel roads and concrete bridges that
make up the infrastructure of the festival grounds. He helped
install much of it himself, including 58 power transformers on
concrete slabs that symbolize the evolution of the Bonnaroo
FÊTE DE LA MUSIQUE PARIS
JUNE 21 This citywide music
fest features everything
from classical quartets
to reggae.
fetedelamusique.culture.fr
GLASTONBURY FESTIVAL
PILTON, ENGLAND JUNE 23–27
The granddaddy of European
music festivals is celebrating
its 40th anniversary with
U2, Willie Nelson and more.
glastonburyfestivals.co.uk
CALCIO STORICO FLORENCE,
ITALY JUNE 24–26 Soccer
players take to the fi eld
in 15th century garb.
calciostorico.it
GRANADA INTERNATIONAL
FESTIVAL OF DANCE AND
MUSIC JUNE 24–JULY 14
Flamenco and more at
churches, plazas and the
Alhambra. granadafestival.org
HEMISPHERESMAGAZINE.COM | MONTH 2010
festival into something less temporary. When this year’s
four-day party gets underway on June 10, the lights and
food booths will hook right into the grid instead of gaspowered
generators, which are noisy, disruptive and not
exactly “green.”
Until the fi rst Bonnaroo festival in 2002, few Americans—in
fact, few Tennesseans—had ever heard of Manchester. You
might say that the festival put the city on the map, just like
Woodstock, New York; Glastonbury, England; Montreux,
Switzerland, and countless small towns around the world. If
it is defi ned by anything, Manchester is defi ned by Bonnaroo.
And like the original Woodstock (actually held in Bethel
due to a last-minute snafu), the sleepy burg never really
saw it coming. After all, in the history of a struggling small
town’s economic development dreams, the one about the
endless caravans of cars as far as the eye can see—like
some eerie, real-life Field of Dreams—tends to get fi led under
“Keep Dreaming.”
Yet Bonnaroo’s debut drew an estimated 70,000 people
and, so it’s said, turned the entire state of Tennessee into a
VANS WARPED TOUR
NATIONWIDE JUNE 25–
AUGUST 15 A sometimes
unholy marriage of hard
rock and extreme sports.
vanswarpedtour.com
00
77

78
JUNE 2010 | UNITED.COM
temporary parking lot. And it keeps happening, year after year.
Bonnaroo is the brainchild of Ashley Capps, CEO of
Knoxville-based company AC Entertainment, who was
inspired by both the massive European summer music
festivals and by the feel-good vibe he experienced at
Phish concerts. “Capps went after that subculture of
fans clamoring for good music not being played by the
mainstream,” says Jeff Cuellar, AC’s director of marketing.
So far, Bonnaroo feels inextricably linked to the bucolic hills
around Manchester. However, showbiz is a tough industry.
Anything could happen.
“The festival will be in Manchester
to stay as long as we keep pushing to
develop the brand,” Cuellar says.
“We’re in a society where people
are always looking to move on to
what’s next. But we’ve created
something more intimate than any old
stadium show.”
That’s good news for local offi cials.
Here’s why they’re so enthusiastic:
In 2005, Bonnaroo fans spent $8.6
million in Coff ee County, and festival
organizers dropped another $1.9
million. The total economic impact was estimated at
$14 million, including $4.3 million in personal income
created locally that year. Bonnaroo isn’t just fi lling up
Manchester’s rainy-day fund, it’s funneling much-needed
cash into government coff ers—$412,796 in one year
alone—and creating an estimated 191 jobs. Green, the
groundskeeper, never thought he would own a 105-acre
farm before Bonnaroo. Last year, he bought one. Not to
mention another bulldozer.
“I guess I’m the luckiest guy around,” Green says.
The Manchester Area Chamber of Commerce, a
four-room offi ce in a two-story building, sits on a
square in the center of town surrounded by law offi ces
and the courthouse. Around the corner, there’s Baker
LILITH FAIR NATIONWIDE JUNE
27–AUGUST 16 This venerable
celebration of women in
music returns with a topnotch
lineup: Cat Power,
Emmylou Harris, the Go-Go’s
and more. lilithfair.com
TASTE OF CHICAGO JUNE
30–JULY 4 The largest food
festival in the Midwest feeds
three million people in Grant
Park. explorechicago.org
RHINE IN FLAMES RHINE
VALLEY, GERMANY SATURDAYS,
JULY-SEPTEMBER A stunning
fi ve-city fi reworks festival
with medieval scenery as a
backdrop. rhein-in-fl ammen.com
ROSKILDE FESTIVAL ROSKILDE,
DENMARK JULY 1–4 This rock
fest includes Gorillaz, Alice
in Chains and Patti Smith.
roskilde-festival.dk
ESSENCE MUSIC FESTIVAL
NEW ORLEANS JULY 2–4 Janet
Jackson, Gladys Knight,
Alicia Keys and De La
Soul are among dozens of
soulful acts hitting NoLa.
essencemusicfestival.com

CIRCUS MAXIMUS
Brothers Drugs, a fi xture
Clockwise from left, since the 1920s, and an H&R
revelers in the camping
area; the Which stage; Block. That’s about it. The
and the main stage, retail heart of the city left
above, called
long before Bonnaroo
the What stage
arrived, spreading along busy
thoroughfares closer to the
four highway exits.
Coff ee County Mayor David Pennington and City of
Manchester Mayor Betty Superstein sit side by side at
the chamber’s long conference table, heaping praise on the
festival and ticking off the list of economic benefi ts the area
gets each year from Bonnaroo booths alone. Almost every
nonprofi t and local organization in Manchester runs one.
The proceeds pay for everything from band uniforms to
MONTREUX JAZZ FESTIVAL
MONTREUX, SWITZERLAND
JULY 2–17 For two weeks,
the silky sounds of jazz
waft over the shores of
Lake Geneva.
montreuxjazz.com
THUNDER MOUNTAIN
ROCKFEST NORTH DAKOTA
JULY 8–10 Check out your
favorite classic rock acts,
such as Asia and Survivor.
rockdakota.com
operating expenses for the youth baseball league. The
chamber runs two booths and a general store that sells
local tchotchkes. The annual take: At least $20,000. The
Rotary parked cars for 48 hours and this year earned
enough to build an amphitheater at the local recreation
center. Another group earned $30,000 to pay for a skate
park. The list goes on.
“If they get it to where it’s permanent, where there are fi ve
shows a year, Bonnaroo is going to be our base to build an
industry in this community,” Pennington says, “an industry
based on music.”
Ask around, and it’s hard to fi nd someone who
doesn’t benefi t from the festival. Sam McAllister owns a
two-story house with a wraparound porch, and from his
front door he can look down his long gravel driveway, which
curves down an incline, and see the main road leading
to Bonnaroo. McAllister sold most of his 700 acres to
Bonnaroo in 2007 for $8.6 million—a better price than the
going rate.
Green himself had been toiling at his dad’s used car lot
when he took a job at the festival. At the time, he fi gured
come next summer those out-of-town music folks might be
looking for a local with a good bulldozer.
“My father told me I lost my mind taking that job, that it
won’t ever last,” Green recalls. “He said, ‘Bonnaroo will be
out in two or three years and you won’t have nothing to do.’”
Soon afterward, though, Green bought that farm of his.
And he’s been busy ever since.
Freelance writer MYA FRAZIER is hoping she can fi nd her
Birkenstocks. 79
OREGON BREWERS FESTIVAL
PORTLAND, OREGON JULY 22-25
The largest collection of
craft beer purveyors gathers
for a long, sudsy weekend.
oregonbrewfest.com
GILROY GARLIC FESTIVAL
GILROY, CALIFORNIA JULY 23-25
Remember to bring mints
to this culinary celebration
of all things garlic.
gilroygarlicfestival.com
FUJI ROCK FESTIVAL NAEBA,
JAPAN JULY 30–AUGUST 1 Party
in the shadow of Mount
Fuji with Vampire Weekend
and Massive Attack, among
others. smash-uk.com/frf10
MAINE LOBSTER FESTIVAL
ROCKLAND, MAINE AUGUST 4–8
The air crackles with the
sound of snapping shells
at this annual fête of the
world’s tastiest crustacean.
mainelobsterfestival.com
PEBBLE BEACH CONCOURS
D’ELEGANCE CARMEL,
CALIFORNIA AUGUST 11-15
Nowhere will you fi nd a
more rarefi ed roundup
of antique cars and the
people who love them.
pebblebeachconcours.com

80
JUNE 2010 | UNITED.COM
ENTER SANDMAN A Hampton’s beach

LONG
ISLAND
Three Perfect Days
From the tony South Fork to its rustic northerly counterpart, Long Island is both a playpen for
the well-to-do and a calming, cozy respite. // BY SARAH HORNE
83 DAY ONE
Traipsing on Cooper’s Beach
84 DAY TWO
Biking to Montauk
88 DAY THREE
Exploring the North Fork

PHOTOGRAPHS BY GORDON GRANT (PREVIOUS SPREAD); THIS PAGE, CLOCKWISE FROM LEFT: BY COTO ELIZONDO/GETTY IMAGES, BY GORDON GRANT, COURTESY OF 1708 HOUSE (2)
THE TWIN FORKS OF LONG ISLAND ARE QUITE THE ODD COUPLE, jutting into the Atlantic Ocean
like a crocodile about to swallow Shelter Island. The bottom jaw of the beast, the South
Fork, is a playground for the international jet set, featuring swank resort villages such as
East Hampton and Amagansett, and even the occasional polo fi eld. The North Fork, once
a briny haven for shipbuilders and farmers, has recently come into its own as a winsome,
off -the-beaten-path destination for foodies and oenophiles (with some good, salty dive bars
thrown in).
What they share are a regal, quiet beauty and a slant of light that can make even the most
jaded world travelers stop in their tracks, awestruck. It’s no wonder, then, that hundreds
upon hundreds of famous names have made the East End their summer home and that
thousands still willingly brave the traffi c on Route 27 on humid weekends.
DAY ONE Awake in a cloud of exuberantly preppy Ralph Lauren sheets in a graceful four-
1 poster bed at the 1708 House (1), an old-fashioned B&B on Southampton’s Main Street.
At breakfast, in the antiques-crammed formal dining room, you remember your posture and
steel yourself for a day among the Social Register set.
Stepping out into the sunshine on Main Street, you take in the trapped-in-time village. At
a distance, with its church steeple peeking through the trees, genteel Southampton could
be any well-preserved town in America. But the yellow Lamborghini careering around the
corner gives you a hint that all is not quite as it seems.
You pop into BookHampton (2), where the local
gentry pick up their highbrow poolside reading, then
check out Hildreth’s Department Store (3), a rambling
relic that’s been in business here since 1842. Forget
penny candy—this is where young wives have
bought their scallop-edged throw pillows and rattan
porch furnishings for generations.
Next, stop in the Parrish Art Museum (4), a 19th
century gallery with an impressive collection of
paintings by the likes of Willem de Kooning, Roy
Lichtenstein and Chuck Close, before perusing
Jobs Lane’s (5) various shrines to resort wear. At
Vilebrequin, you check out the baby blue swim
trunks dotted with Adirondack chairs; at Harmont &
Blaine, it’s corduroy pants in magenta or jade. Finally
Stubbs & Wootton lures you in with a pair of velvet
slippers. At the register you ponder yacht names.
SIMON DOONAN // CREATIVE
DIRECTOR, BARNEYS //
“The best hangout is Sunset
Beach on Shelter Island. We
tend to avoid the bacchanalian
evening scene. Lunch is fab
and great for celeb spotting.”
ILLUSTRATIONS BY
ESRA CAROLINE RØISE
What has come over you?
In your new duds, you stand a bit taller as you
swan into Silver’s (6) to lunch (it’s a verb here) and
watch Manhattan’s business elite twitching under
the handwritten “No cell phones” sign. You order
the house specialty, a mammoth $17 BLT like none
HEMISPHERESMAGAZINE.COM | JUNE 2010
INN STYLE Above, the 1708 House;
top, Cooper’s Beach; opposite, an
East Hampton beach
83

GREY GARDENS //
REMEMBERING A
COUPLE OF CHARACTERS
// In its glory days, Grey
Gardens, a graceful
14-room estate in East
Hampton, was home to
the pedigreed Bouvier
Beale clan (cousins
of Jackie Kennedy).
When Jackie’s aunt
Edie Beale divorced
in 1946, the mansion
began its descent into
disrepair. Together,
bohemian “Big Edie” and
her eccentric daughter
“Little Edie” lived a
secluded life among 52
cats and the remnants
of their once-grand life.
In 1975, the women
became the subject of
the Maysles brothers’
haunting documentary
Grey Gardens (later a
Broadway show). Today,
the estate is owned by
Ben Bradlee and Sally
Quinn. Wrangling an
invite can be tough, but
if you want to drive past
for a peek, ask a local
nicely where it is.
3PD LONG ISLAND
you’ve ever tasted: thick slabs of warm Eli’s
Tuscan bread, rashers of smoky bacon and a
generous slathering of mayo. Your cardiologist
might be alarmed, but not to worry: You’re about
to off set the meal with a hearty walk.
Hop in your Jaguar XK convertible and drive
through the village’s Estate Section (privet
hedge–lined streets packed with nine-bedroom
“cottages”) before you fi nd Gin Lane and the
beach. Park near St. Andrew’s Dune Church (7),
an old life-saving station turned seaside chapel,
and doff your shoes before climbing up the
slope to Cooper’s Beach (8). Walk east until the
sunbathers thin out and it’s just you and the
locals in their rolled-up khakis, letting their
Labradors stretch their legs. Then fi nd a spot in
the dunes to take in the gnashing Atlantic.
After walking until your calves begin to protest, you drive around Lake
Agawam to Meadow Lane, top down, listening to the fi rm pop of the tennis balls
at the prestigious Meadow Club (9) and peeking at the slivers of vast houses down
ominously long private driveways.
Then it’s back to your lodgings for a quick snooze before you freshen up for dinner
at Red/Bar Brasserie (10), a Mediterranean eatery in a sprawling farmhouse that
served as a speakeasy during Prohibition. In honor of the repeal, sidle up to the bar
before positioning yourself at a corner table to watch the jovial crowd while you dine
on Malpeque oysters and black truffl e–stuff ed chicken breast. It’s good to be king.
DAY TWO Stretch your limbs and begin packing your bag. Before checking out,
2
ask for a voucher for breakfast across the street at The Golden Pear Cafe (1), where
you’ll order a bagel and coff ee and check your portfolio in the New York papers.
Back in the Jag, you turn up Hampton Road to Route 27 and head farther out
on the South Fork, wending your way through the villages of Water Mill and
Bridgehampton, where you follow in the footsteps of Truman Capote and Jackie
Kennedy and stop for a caff eine top-up at the Bridgehampton Candy Kitchen (2). This is
the Hamptons institution where CEOs connect with their inner fi ve-year-olds, indulging
in burgers and fries followed by double cones packed with mint chocolate chip ice cream.
Arriving in East Hampton, you check into The Hedges Inn (3), a polished inn
GRASS IS ALWAYS GREENER A croquet tournament in Southampton; above, Nick & Toni’s
CLOCKWISE FROM TOP LEFT: PHOTOGRAPHS BY STUART CONWAY, AUGUSTUS BUTERA/MARGE CASEY + ASSOCIATES, BY ANDRE JENNY/ALAMY, BY GORDON GRANT (3), BY EVERETT COLLECTION

CHASING WINDMILLS
Clockwise, a cyclist
in Southampton;
a Bridgehampton
windmill; East
Hampton Main
Street; Job’s Lane
in Southampton

00
JUNE 2010 | UNITED.COM
GATSBY COUNTRY //
THE NORTH SHORE’S
GREAT ESTATES //
Families of the Gilded
Age chose to build their
mammoth estates on
Long Island’s North
Shore. Several are now
open to the public, giving
a look into the curiously
outsize lives of William
K. Vanderbilt II, Teddy
Roosevelt and the like.
At Sagamore Hill, the
Roosevelts’ retreat in
Oyster Bay, walls are
decked with buffalo
heads and the great
room is fl anked by two
tusks of an elephant
once owned by the
emperor of Abyssinia. At
the Vanderbilt Museum
in Centerport, there are
shrunken heads from
the South Pacifi c and
jellyfi sh preserved in
formaldehyde. Look out
across the water from
the veranda, and you'll
swear you see the light
twinkling at the end of
Jay Gatsby’s dock.
IN THE ABSTRACT Above, the Pollock-Krasner House
overlooking a pond where swans bask in the dappled light. Where Southampton
looked quaint at fi rst glance, East Hampton is less coy about its ritziness. On its
Main Street, there are ample opportunities to shop for diamonds, swathe yourself
in Hermès scarves or drop thousands on alligator-skin bags.
Yearning to see what the area was like before all the fuss, you head into Springs,
the Hamptons’ more workaday, bohemian enclave north of Montauk Highway,
and pull up at a simple farmhouse, the Pollock-Krasner House (4), where Jackson
Pollack lived with his wife, Lee Krasner, from 1945 until he died in 1956. In the
barn studio where he laid his canvases, trade your shoes for slippers and walk
across the fl oorboards where his stray splatters have been lovingly preserved.
Next, drive south to Amagansett for lunch at La Fondita (5), a surprisingly
authentic roadside spot. Order the Baja-style fi sh tacos and grab a table outside,
feeling lazy in the noontime sun. Yes, that is Gwyneth Paltrow in her yoga clothes
at the next table. Act like a local—pretend you don’t notice.
At the nearby Amagansett Beach & Bicycle Co. (6), you leave the Jag behind. Rent
a bike for the afternoon and grab a map before setting off down the Old Stone
Highway to check out Napeague Bay (7). Have a look at the refurbished fi shing
shacks on stilts at the end of Gerard Drive,
then make your way back to the beach at
Louse Point to watch the windsurfers skim
across the bay.
Now on a quest for land’s end, you pedal
east on Montauk Highway, coasting through
miles of Russian olive trees and scrub pine and
into Montauk’s Hither Hills State Park. It’s a
challenge to bike the salty old hills of salty old
Montauk, but when you spot the 1797 Montauk
Point Lighthouse (8) ahead, it all seems worth
the eff ort. At nearby Money Ponds, where
Captain Kidd is said to have buried untold
treasures, you scan the horizon for pirates.
Seeing none, you ride back at a leisurely
pace, return your bike and head to the Hedges
for a hot shower. Once you’ve recovered from
your exertions, it’s on to Nick & Toni’s (9),
an unassuming but luxe nightspot where
Hollywood royals gather for well-executed
Italian fare. Order the rich goat cheese risotto
and the day’s catch served with vegetables
from the North Fork’s Satur Farms. Air-kiss
Steven Spielberg on your way out.
OLIVIA CHANTECAILLE
// CREATIVE DIRECTOR,
CHANTECAILLE COSMETICS // “I
love to do a beach picnic from
Round Swamp Farm. They sell
delicious local produce and
prepared foods. My favorites
are the chicken salad and the
freshly baked pies.”
CLOCKWISE FROM BOTTOM LEFT: PHOTOGRAPHS COURTESY OF VANDERBILT MUSEUM,
BY WHITNEY LAKE, BY GORDON GRANT

MAP ILLUTRATIONS BY STEVE STANKIEWICZ
Great Plains Rd.
8
Hill St.
9
1
1
2
4 3
6
5
S. Main St.
10
7
Long Island Sound
7
Southold
6
5
inset area
Greenport
4
Sag Harbor
Southampton
Shelter Island
1
3
2
2
Gardiners Bay
Bridgehampton
THOSE THREE PERFECT DAYS
Springs
Amagansett
East Hampton
HEMISPHERESMAGAZINE.COM | JUNE 2010
Montauk
0 4 Miles
DAY ONE
(1) 1708 House 126 Main St., Southampton; Tel: 631-287-1708 (2) BookHampton 91 Main St.,
Southampton; Tel: 631-283-0270 (3) Hildreth’s Department Store 51-55 Main St., Southampton;
Tel: 631-283-2300 (4) Parrish Art Museum 25 Jobs Ln., Shouthampton; Tel: 631-283-2118
(5) Jobs Lane (6) Silver’s 15 Main St., Southampton, Tel: 631-283-6443 (7) St. Andrew’s Dune Church
12 Gin Ln., Southampton; Tel: 631-283-3015 (8) Cooper’s Beach 268 Meadow Ln., Southampton;
Tel: 631-283-0247 (9) Meadow Club 555 1st Neck Ln., Southampton; Tel: 631-283-0425
(10) Red/Bar Brasserie 210 Hampton Rd., Southampton; Tel: 631-283-0704
DAY TWO
(1) The Golden Pear Cafe 99 Main St., Southampton; Tel: 631-283-8900
(2) Bridgehampton Candy Kitchen Sag Harbor Turnpike & Main St., Sag Harbor; Tel: 631-537-9885
(3) The Hedges Inn 74 James Ln., East Hampton; Tel: 631-324-7101 (4) Pollock-Krasner House
830 Springs Fireplace Rd., East Hampton; Tel: 516-324-4929 (5) La Fondita 74 Montauk Hwy.,
Amagansett; Tel: 631-267-8800 (6) Amagansett Beach & Bicycle 624 Montauk Hwy., Amagansett;
Tel: 631-267-6325 (7) Napeague Bay (8) Montauk Point Lighthouse 2000 Montauk Hwy., Montauk;
Tel: 631-668-2544 (9) Nick & Toni’s 136 North Main St., East Hampton; Tel: 631-324-3550
DAY THREE
(1) Sylvester & Co. 103 Main St., Sag Harbor; Tel: 631-725-5012
(2) The Sag Harbor Whaling Museum 200 Main St., Sag Harbor; Tel: 631-725-0770
(3) The American Hotel 25 Main St., Sag Harbor; Tel: 631-725-3535
(4) Shelter Island (5) Greenport (6) Coronet 2 Front St., Greenport; Tel: 631-477-9834
(7) North Fork Table & Inn 57225 Main Rd., Southold; Tel: 631-765-0177
3
9
4
5
6
7
8
87

88
JUNE 2010 | UNITED.COM
SEE FOOD Clockwise from
above, hamachi with ginger,
shallots and micro cilantro
from the North Fork Table &
Inn; owners Claudia Fleming
and Gerry Hayden; and
Greenport Harbor
Boarding pass
Whether you
come to visit Fire
Island National
Seashore or the
Hamptons, you can
fl y United to La
Guardia or JFK and
experience all that
Long Island has to
offer
DAY THREE Open your eyes in your serene, white-on-gray room, relishing the priceless
3
luxury of silence before you grudgingly pack your bags, take breakfast on the patio
downstairs and hop in the car to make your way to Sag Harbor. Peek into Sylvester & Co. (1),
the modern general store on Main Street, for a glimpse at decor that will look just as good
in your pied-à-terre or suburban bungalow as it will in your beach house. Next stop is The
Sag Harbor Whaling Museum (2), housed in a 19th century mansion that’s now part Masonic
temple, part mariners’ time capsule. See whaling ship captains’ licenses signed by the likes
of George Washington and Andrew Johnson juxtaposed with intricately carved bones and
dastardly-looking spears. Portraits of prominent, long-dead townsfolk glare down at you
indignantly as if to say, “Flip-fl ops? Really?”
Walk down to the harbor, scanning for megayachts and pleasure craft disguised as lobster
boats (codesigned by Billy Joel), before heading to The American Hotel (3) for lunch on the
porch. If so inclined, toast your fi nal moments on the South Fork with a glass of chardonnay
from the Wolff er Estate Vineyards in nearby Sagaponack and some Gardiners Bay oysters.
Seeking a more rustic setting, you head to the Shelter Island (4) car ferry and buy a oneway
ticket. After the short trip across the bay in the breezy summer heat, you wind your Jag
through the backroads of Shelter Island, where battered Volvos rule the road. For a complete
retreat make your way to Ram Island, across a narrow causeway, and do some beach
combing. In this secluded spot, it’s almost impossible to believe that the glitzy madness of
the Hamptons is just a stone’s throw away.
Continue your adventure by taking the North Ferry to Greenport (5) on the North Fork.
You sense that you’re discovering an unspoiled, lovely
little town as you wander Front Street, peeking into the
window of the Coronet (6), a throwback diner that’s little
changed since the 1940s. Take a detour to the miniscule
hamlet of Orient (population: 709) for a real sense of
how unchanged life on the North Fork can be. Flags fl it
langorously on the porches of whitewashed houses,
while three old-timers sit about watching the game in
the general store, impervious to your presence.
As the afternoon light begins to deepen, you head to
the North Fork Table & Inn (7), your home for the night,
and settle in for an evening in locavore heaven, thanks
to the fertile farmlands of the area.
Around you, elegant city dwellers and locals alike
gather around the white linen–covered tables. There’s
a happy, casual din as you tuck into your succulent
ROMAN ROTH // WINEMAKER,
orange-glazed Berkshire pork loin. Like Goldilocks, you
WOLFFER ESTATE VINEYARDS
think, you’ve gorged on the glamour of the South Fork,
// “I enjoy playing golf at
tasted the solitude of Shelter Island and have fi nally
Montauk Downs, having
gotten it just right.
lunch at the Beacon in Sag
LAKE
WHITNEY BY (2), DONNE TARA BY PHOTOGRAPHS BOTTOM: FROM
Harbor and watching Elvis
SARAH HORNE is never coy about her ritziness. CLOCKWISE
movies at the Bay Street
Theater.”

PLAY PEBBLE BEACH
HOST SITE OF THE 2010 U.S. OPEN
Call (866) 299-2024

California Cool
SOUTHERN CALIFORNIA’S BEACHES, HOLLYWOOD’S
GLAMOUR AND SAN FRANCISCO’S QUIRKY CHARM
are part of a long-term fascination with the Golden State. Starting
during the mid-19th century gold rush, people have been
flocking here in search of a better life. And you know what?
All those people just might be on to something. The weather is
beautiful, the terrain is diverse and the cities are hives of culture.
Beyond it’s surface charms, California is leading the charge
in eco-friendliness. It’s per capita energy use is the lowest of any
CALIFORNIA SHOWCASE
state, and it’s on the cutting edge of alternative energy research.
It’s also a major player in movements such as eating locally
sourced food—which also goes a long way toward making California
home to some of the best restaurants in the United States.
The Golden State is also an outdoorsman or woman’s paradise.
It has mountains for skiing or hiking, deserts for trekking
and miles after miles of beaches for swimming or just enjoying
the sand and sun. Movie buffs will enjoy a different type of
outdoor activity: celeb-spotting. All the big names in film make
their homes in sunny California, and while it’s mostly because
all of the big studios are in Hollywood, we also think it’s because
they just love it so much. Who wouldn’t?

CALIFORNIA SHOWCASE I STAY & PLAY
Live It Up, Slow It Down at LA’s
Oceanfront Resort
MAGNIFICENTLY SITUATED OCEANFRONT, just
minutes from Los Angeles, Terranea Resort is a quiet
haven of luxury and relaxation. Close to city life, yet
tucked away from the hustle and bustle, the resort is an
ideal destination for intimate couples’ retreats or fun
family getaways.
Guests at Terranea have their choice in premium
accommodations. 360 welcoming guest rooms are bathed
in California sunshine and inviting coastal décor, each
opening out to a private balcony. Those desiring more
space and privacy can opt to stay in residential-style
Villas, Bungalows and Casitas, featuring kitchens and a
comfortable at-home feel.
Seven ocean-view restaurants off er a variety of fl avors,
including Catalina Kitchen for casual all-day dining,
mar’sel, the signature restaurant, and Nelson’s, a
cliff -side restaurant and bar. A number of smaller venues
off er everything from sandwiches to gourmet coff ee to
poolside snacks.
Terranea’s 102-acre setting invites guests to engage in
activities like hiking, biking, swimming in three pools or
trying their luck at The Links, a dramatic 9-hole
oceanfront course. Whale watching, kayaking and other
ocean activities are also available. The indulgent Spa at
Terranea pampers with an array of unique treatments
inspired by the ocean.
Guests wishing to prolong their stay at Terranea can do so
with a number of ownership options off ering all the
amenities of this exceptional resort. Call 310.802.7460 for
more details.
Come to Terranea. Return to togetherness. Call
866.248.4474 or visit www.escapetoterranea.com
100 Terranea Way Rancho
Palos Verdes, CA 90275
(866) 248-4474
www.escapetoterranea.com

The Balboa Bay Club & Resort
TREAT YOURSELF to the only
waterfront resort in Newport
Beach–a sophisticated, yet relaxed
Four-Diamond Resort with 160
spacious & plush guest rooms. Resort
amenities feature: swimming pool/
whirlpool, workout facility and a full
service Spa. Water activites and boat
rentals are available at the resort’s
own marina. Fine cusine at The First
Cabin Restaurant, specializing in
steaks & seafood, with extensive wine
list and breathtaking bay views. Live
music nightly at Duke’s Place lounge.
Great value getaway packages!
Balboa Bay Club & Resort
1221 West Coast Highway
Newport Beach, CA 92663
(949) 645-5000
www.balboabayclub.com
Silverado
Resort
SILVERADO, the only full service
golf and spa resort in Napa and the
Wine Country. Experience the history,
natural beauty and exceptional service
of this breathtaking destination.
More than just a room. And,
everything is right here! Golf, Spa,
Full Service Conference Center,
Tennis, Bocce, Biking and Fine
Dining. Silverado has all you
would expect from Napa’s premier
resort. Plan a meeting, bring the
family or just escape to enjoy the
Silverado experience.
Relax, Rejuvenate . . . and Stay
Connected
Silverado Resort
1600 Atlas Peak Rd.
Napa, CA. 94558
(707) 257-0200
(800) 532-0500
www.silveradoresort.com

CALIFORNIA SHOWCASE I REAL ESTATE
Live / Work…and Play
COME SEE WHAT THE BUZZ IS ABOUT.
Enjoy LA’s best lifestyle, at the heart of Venice, 2 blocks
from the beach. Dynamic space that is customized
to your vision, whether your use is geared toward
residential, offi ce or commercial. Soaring ceilings,
polished concrete and plank fl ooring, with fi replaces in
every loft. Lofts range from 1,400 - 2,800 sq. ft. and are
priced from the low $800,000’s.
Dogtown Station lofts is a creative community, where
residents include a screenwriter, an independent movie
director, several producers, a fi ne arts dealer, a music
manager and a playwright. We have a reputation for
creating the best lofts in LA.
Take a video visit and see how some of our loft owners
live. (www.TownandHood.com)
Andy McMullen, SCO Advisors, Inc.
amcmullen@scoadvisors.com
Lic #01260378
San Diego’s Newest Downtown Tower
Bayside By Bosa
DELIVERING HOMES AND A
LIFESTYLE unlike any other, Bayside
by Bosa has kicked off the year with
over 40 homes sold in 2010. This
translates to success with more than
130 homes sold since its fall 2009
grand opening.
“Reaching this sales milestone in
a relatively quick time period is an
indicator that buyers understand a
great home at a great price,” Bosa CEO
and President Nat Bosa said.
All Bayside residences are backed by
Bosa’s long-standing reputation in the
San Diego marketplace. In addition to
an array of fi ve star amenities homes
feature only the highest quality
construction materials and fi nishes
including gleaming marble stone
and hardwood fl ooring, Italian-made
Snaidero cabinetry, CaesarStone
countertops, and Viking and
Miele appliances.
Bayside off ers a multitude of two
bedroom fl oor plans including
three level town homes and
expansive penthouses starting
from the $500,000s.
1325 Paci c Highway
San Diego, CA 92101
(619) 239-2339
866-939-2672 toll free
www.baysidebybosa.com

CALIFORNIA SHOWCASE
Welcome to Sonoma-Cutrer Vineyards
NESTLED IN THE RUSSIAN RIVER VALLEY IN SONOMA
COUNTY, California Sonoma-Cutrer has long been known for its
commitment to crafting exceptional wines, vintage after vintage.
We invite you to experience our uncompromising dedication to
excellence and look forward to creating lasting relationships with
those who are passionate about fi ne wine.
Please stop by on your next trip to Sonoma County for a tour of
our winery and tasting room. To make an appointment, please
call 1.800.853.5311.
If you cannot visit the winery, please visit us online at
www.sonomacutrer.com or become an esteemed member
of our Club Cutrer. Here you will have the opportunity to
purchase wine directly from our winery and enjoy access to
exclusive events and personal service from our Club Cutrer
Concierge (www.clubcutrer.com)
Do You Speak Sonoma?
SONOMA WINE COUNTRY HAS
ITS OWN LINGO. Here’s a guide to
start speaking like a local.
Spa (v.) Actively seeking relaxation
in more than 40 spas that off er
pampering and healing powers to
enhance your wine country vacation.
Taste (v.) Synonym of “sip.” Try wine
from more than 300 wineries that
are open to the public.
Pair it with amazing food from
hundreds of Zagat- and
Michelin-rated restaurants.
Coast (v.) (n.) N: Not just any wine
region, more than 55 miles of
dramatic Pacifi c coastline ensures
perfect pinot pairs with delightful
Dungeness crab. V: Meander through
America’s premier wine, coast and
spa destination.
Sonoma-Cutrer
4401 Slusser Rd.
Windsor, CA 95492
1-800-853-5311
www.sonomacutrer.com
Discover (v.) Free visitor guide and
wine map at www.sonomacounty.com.
Text (v.) Receive wine country
specials, text “wine” to 95495.
Sonoma County
Tourism Bureau
(800) 576-6662
www.sonomacounty.com

CALIFORNIA SHOWCASE
Re ned,
Rustic Italian Fare
RECENTLY GIVEN 3 STARS for food by Michael Bauer of
The San Francisco Chronicle, Emporio Rulli’s fl agship
RISTOBAR boasts beautifully prepared Italian food that you
won’t fi nd elsewhere, such as pasta with yellow pepper puree,
chicken crusted in almonds, and cardoon custard. Their calling
card is an extensive delicious dessert menu with more than a
dozen choices each night. If you think that’s impressive, wait
until you see the wine list…
Please also visit our Emporio Rulli coff ee bars locations inside
San Francisco International Airport: Terminal 3, Gate 79, and
International Terminal North and South Food Courts & Lower
Level Arrivals.
RISTOBAR
2300 Chestnut Street
San Francisco’s Marina District
(415) 923-6464
www.ristobarsf.com
Ghirardelli
Square
GHIRARDELLI SQUARE, one of San
Francisco’s most treasured icons, has
been transformed into an urban enclave
of specialty boutiques, fi ne dining
restaurants, premium wine tasting
shops, and private residence club homes
at Fairmont Heritage Place.
Enjoy a famous Ghirardelli Ice Cream
Sundae anytime - or for a real treat
attend the 15th Annual Ghirardelli
Square Chocolate Festival on September
11-12, 2010 to see the Earthquake Ice
Cream Sundae Eating Contest and taste
hundreds of chocolate creations.
Ghirardelli Square
900 North Point Street
(at Beach & Larkin)
(415) 775-5500
www.GhirardelliSQ.com
www.FairmontHeritagePlace.com/Ghirardelli

Michalopoulos Gallery
THE MICHALOPOULOS OCTAVIA’S HAZE GALLERY The Michalopoulos
Octavia’s Haze Gallery is located in the heart of Hayes Valley in San Francisco
and showcases the artwork of internationally renowned artist James
Michalopoulos. To step inside the gallery is to be inspired by vibrant abstraction
of the fi gurative. Dimensions are pushed and pulled in the same way that people
move and breathe and color abounds. His paintings are a celebration and can be
found in the keynote collections of celebrities, museums, and notable art patrons
internationally. The gallery is located at 498 Hayes Street, San Francisco, CA
94102. www.michalopoulossf.com 415-255-6818.
Family Classic Cars
A UNIQUE SOUTHERN CALIFORNIA CLASSIC CAR
SHOWROOM with clients around the globe. A friendly
atmosphere, knowledgeable people, and informative website
attract seasoned collectors and fi rst time buyers alike.
We always stock a wide array of
historically signifi cant collector cars
and classics. We cover all time periods
from turn of the century, pre-war
classics, 50’s and 60’s, and late model
exotic and collectibles.
We have been on the scene for ten
years and have sold some of the fi nest
collector cars to our ever widening
family of clients. This gives us the
opportunity to pull from some great
collections around the world to source
the best and rarest of automobiles.
The Michalopoulos Gallery
498 Hayes Street
San Francisco, CA 94102
(415) 255-6818
www.michalopoulos.com
Our beautiful facility has an amazing gift shop, customer storage, and a large service area to maintain
our clients’ wide variety of cars. Stop in or visit us at www.familyclassiccars.com
Family Classic Cars
33033 Camino Capistrano
San Juan Capistrano, CA
(949) 496-3000
www.familyclassiccars.com

CALIFORNIA SHOWCASE
Xanadu Gallery
WHEN IN SAN FRANCISCO Xanadu Gallery located in the Frank Lloyd
Wright building near Union Square should not be missed. There you will
experience not only the world renowned building but exceptional works of
art from Asia and Oceania. Xanadu Gallery specializes in Buddhist sculpture
dating from the 2nd to the 18th century as well as unique jewelry that range
from excavated Roman beads to turquoise and coral from the Himalayas.
Xanadu Gallery LLC
140 Maiden Lane
San Francisco, CA 94108
(415) 392-9999
The Ronald Reagan
Presidential Library and Museum
ONE OF CALIFORNIA’S “MUST-SEE” ATTRACTIONS–
guests tour through an actual Air Force One that served
seven U.S. presidents, view an exact replica of the Oval
Offi ce, visit President Reagan’s Memorial Site and more. Two
restaurants and breathtaking grounds round out your visit.
Mention Hemispheres and receive 50% off through 11/1/10.
The Ronald Reagan Presidential Library and Museum
40 Presidential Drive
Simi Valley, California 93065
800-410-8354
www.reaganlibrary.com
How Fresh Is Your Olive Oil?
WHEN IT COMES TO GREAT TASTE IN OLIVE OIL, FRESH IS BEST. You may be
surprised to learn that some of the fi nest extra virgin olive oil is not imported, but made
right here in the USA. Our authentic California Olive Ranchers use the most advanced
methods to grow, harvest and press the fi nest, sustainably grown olives, at the peak of
perfection. We press our olives within hours of harvest, to seal in our distinctive fresh
taste. Discover delicious recipes at californiaoliveranch.com. Follow us on Facebook
and Twitter. The New Taste of Fresh!
California Olive Ranch
2675 Lone Tree Road
Oroville, CA 95965
(916) 239-2999
custserv@cal-olive.com.
www.californiaoliveranch.com

Revolutionizing Global Leadership
RANKED #1 BUSINESS SCHOOL IN THE UNITED STATES BY THE
ECONOMIST MAGAZINE.
At UC Berkeley, executives have abundant resources at their fi ngertips,
from Nobel Laureate faculty and national laboratory research to the vibrant
ecosystem of the Silicon Valley. These tools, engaged in one of the most dynamic
learning environments in the world, combine to create a powerful experience
for business executives seeking a competitive edge.
UC Berkeley’s Center for Executive Education off ers a portfolio of programs
developed by academia’s and industry’s most forward-thinking minds. For
companies requiring a more specialized approach, we also off er customized
programs that address specifi c organizational challenges and goals. We look
forward to partnering with you.
University of California, Berkeley Haas School of Business
Center for Executive Education
2220 Piedmont Avenue
Berkeley, California 94720
(510) 642-9167
1-877-822-3932
executive@berkeley.edu
www.executive.berkeley.edu/united
Fire Magic Premium Grills
BE INSPIRED IN YOUR OWN BACKYARD,
For over 70 years, Fire Magic Premium Grills
have set the standard for backyard grilling.
With brilliant construction and unparalleled
performance, features include Heat Zone
Separators for diverse temperature zones,
electronic push-to-light hot surface ignition
that ignites in any weather, cast stainless steel
burners for exceptional heat distribution,
built-in LCD digital meat/grill thermometer,
heavy-duty rotisserie motor and spit rod,
lifetime warranty and more. Savor your outdoor
cooking events with Fire Magic.
www.rhpeterson.com

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So Romantic OUR GUESTS SELDOM LEAVE THE ROOM.
For more than 50 years, Tickle Pink Inn has graced this enchanting oceanside setting in
Carmel Highlands, drawing travelers from around the world. From the moment you arrive,
we give you every excuse to never leave the room, with a complimentary bottle of champagne,
a host of amenities, and stunning ocean views from 35 luxuriously appointed rooms or suites.
HEMISPHERESMAGAZINE.COM | JUNE 2010 101
Tickle Pink Inn • 155 Highland Drive • Carmel, CA 93923 • Reservations: 888.373.6906 • www.ticklepinkinn.com
Made In
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FireCrystals® are beautiful
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EDUCATION MARKETPLACE

THE AMERICAN
UNIVERSITY OF ROME
English Language Study Abroad Programs
Transfer Students Welcome
AMERICAN BACHELOR OF ARTS
BACHELOR OF SCIENCE
ASSOCIATE OF ART DEGREES
Bachelor of Arts in:
Archeology & Classical Heritage
Communication
Film & Digital Media
International Relations
Art History
Interdisciplinary Studies
Italian Studies
Bachelor of Science in:
Business Administration
Associate of Arts in:
Liberal Studies
International Business
HEMISPHERESMAGAZINE.COM | JUNE 2010 103
Co-educational Boarding & Day College Preparatory 6th - 12th grade
LOOK BEYOND MY UNIFORM | watch the video on our homepage www.farragut.org
PERSONAL GROWTH
Character & Leadership Development
Multicultural | Dedicated & Caring Faculty
UNIQUE OPPORTUNITIES
Sailing | SCUBA | Numerous Sports
Weekend Excursions | International Travel
Beautiful Waterfront Campus
Elementary School
PreK - 5th Grade
Day Program
• Rome in a classroom
• Multicultural experience
in an international community
• Top quality international
faculty
• International student body
• Partnerships with af liate
universities in every part of
the US
• Choice of semester, winter
& summer sessions
Via Pietro Roselli 4
00153 Rome, Italy
tel: +39 06.58330919
info@aur.edu
www.aur.edu
The American University of Rome is regionally accredited by the Middle States
Commission on Higher Education (MSCHE)
CAMPUS TOURS AVAILABLE
www.farragut.org
Where Your Aviation Dreams
Become Your Aviation Reality.
Whether your dream is to fly a small aircraft for personal use,
be the captain of an airliner, or anything else in between.
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8745 Aero Dr. Ste. 103 San Diego, CA 92123
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AP Classes | Dual Enrollment
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Small, Structured Classes
LEARN MORE
Videos & Information: www.farragut.org
Facebook: Admiral Farragut Academy
Follow Us: www.twitter.com/AdmiralFarragut
501 Park Street North St. Petersburg, FL 33710 (727) 384-5500 ext. 220

BUSINESS OPPORTUNITIES
Entrepreneurs Launch Successful Businesses With
Retirement Funds In Challenging Economy
By investing in themselves, a growing number of savvy entrepreneurs are
starting a business while expanding their 401(k)s.
It’s not widely known, but you can
invest up to 100% of your IRA/401(k) or
other retirement funds tax- and
penalty-free to purchase a small
business or franchise.
Not only can you buy a small business
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thousands in interest and overhead,
while growing your business and your
retirement account.
According to David Nilssen, cofounder
of Guidant Financial Group, a 2008 Inc.
500 company and leader in innovative
small business financing, a 401(k) is
allowed to hold both publicly traded
and privately held stock. “We help an
individual start their own business by
creating a private corporation and
rolling their existing retirement funds into
a new 401(k), which then buys stock in
the private corporation—making the
401(k) a shareholder. As the business
grows, so does the 401(k).”
Despite today’s economy, Nilssen
reports that this financing structure
contributes significantly to U.S. job
growth. “We’ve helped over 5,000
clients launch businesses with
retirement funds,” he says. “Our
average client creates 8.3 jobs.”
Nilssen adds, “You wouldn’t believe
how many times I hear individuals
complain, ‘If only I’d known this option
existed before I borrowed so much
money!’ Thankfully, this financing
vehicle is gaining national acceptance
and, in turn, is allowing entrepreneurs
to pursue their dreams of small
business ownership.”
Contact Us To Learn More About 401(k) Small Business Financing
And Receive A Free Info Packet
888.472.4455 | www.Guidant401k.com
Frank Czerwinski opened a
fast food franchise using his
401(k) with the help of
Guidant Financial Group. “I
felt it was more risky being in
corporate America than
putting my own money at risk
and controlling my own
destiny,” He says. “For me it
was an easy decision to [invest]
retirement funds to help
purchase the business.”
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that’s enjoyed 50% sales growth since 2004!
Call 1-877-777-5062 or visit papamurphysfranchise.com.
*Restaurants and Institutions Consumers’ Choice in Chains 2009.
© 2010 Papa Murphy’s International, Inc. Offer made by prospectus only. FDD 2004–2010.
HEMISPHERESMAGAZINE.COM | JUNE 2010 105

Opt to save on a year’s
worth of stretching out.
SAVE $ 50
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united.com/eplusforless
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Play
A Little
One-on-One
Quality time on the court isn’t just about shooting free throws or
hitting those layups. It’s about relationships and spending time
together right in your own backyard.
Sport Court high-performance game courts can be custom built
to fit your backyard.
www.SportCourt.com or 1-888-My-Court

ENTERTAINMENT
110 Films & Television
116 Audio Programming
132 Crossword
134 Sudoku
INFORMATION
122 United Destinations
126 Terminal Diagrams
129 Alliances & Partnerships
130 Customs & Immigration
139 Food & Beverages
JUNE 2010
PLAY
Alice in Wonderland

NORTH
AMERICA
HAWAII
FILM
& TELEVISION
FILMS ARE SHOWN ONLY on fl ights of three hours or longer. Movies available on most 747, 757, 767, 777, A319 and A320 aircraft fl ights.
Schedules and selections are subject to change. International Language Tracks / (S) Películas están disponsibles en Español en todas las rutas
domesticas en el canal 10.
MEXICO
& CARIBBEAN
FILM TELEVISION FILM TELEVISION
JUNE 1-15
Alice in Wonderland [V]
JUNE 16-30
How to Train Your Dragon
FILM TELEVISION FILM TELEVISION
JUNE 1-15
How to Train Your Dragon
JUNE 16-30
Alice in Wonderland [V]
Both films available on flights
between Denver/Chicago and Hawaii
JUNE 1-15
Valentine’s Day
JUNE 16-30
The Ghost Writer
EASTBOUND
JUNE 1-15
The Offi ce [T]
Anthony Bourdain:
No Reservations [T]
The Simpsons [T]
JUNE 16-30
The Big Bang Theory [T]
Hubble Final Frontier
The Middle [T]
JUNE 1-15
The Big Bang Theory [T]
Hubble Final Frontier
The Middle [T]
JUNE 16-30
The Offi ce [T]
Anthony Bourdain: No Reservations [T]
The Simpsons [T]
JUNE 1-15
30 Rock [T]
Chuck [T][V]
Man V. Food
Friends (Flashback) [T]
TELEVISION
JUNE 16-30
The Middle [T]
Life Unexpected [T]
Treasure Quest
Everybody Loves Raymond
(Flashback) [T]
JUNE 1-15
Valentine’s Day
JUNE 16-30
The Ghost Writer
JUNE 1-15
The Ghost Writer
JUNE 16-30
Valentine’s Day
Both films available on flights
between Denver/Chicago and Hawaii
JUNE 1-15
Alice in Wonderland [V]
JUNE 16-30
How to Train Your Dragon
WESTBOUND
JUNE 1-15
Two and a Half Men [T]
Raging Planet [T]
Arrested Development (Flashback) [T]
JUNE 16-30
30 Rock [T]
July 4th: Exploding Myths
Friends (Flashback) [T]
JUNE 1-15
30 Rock [T]
July 4th: Exploding Myths
Friends (Flashback) [T]
JUNE 16-30
Two and a Half Men [T]
Raging Planet [T]
Arrested Development (Flashback) [T]
FILM SOUTHBOUND TELEVISION FILM NORTHBOUND TELEVISION
JUNE 1-15
Two and a Half Men [T]
The Good Wife [T]
The Big Bang Theory
Frasier (Flashback) [T]
JUNE 16-30
The Offi ce [T]
Brothers and Sisters [T]
Man V. Food
Arrested Development (Flashback) [T]
THROUGH THE LOOKING GLASS
TIM BURTON’S WONDERLAND looks dreamy but exerts a physical
hold on the actors. The monsters are fake, but the action is real,
and that keeps things grounded. Seeing Alice trip and tumble—
and suff er one nasty, Edward Scissorhands–worthy scratch from
the animated Bandersnatch—gives a sense of peril. It’s easy for
audiences to feel that they’re actually there in Wonderland with
Alice, despite the surreal nature of the place. Ultimately, Burton,
did what he set out to, which is to provide an environment in which
it’s easy to suspend disbelief—or, in Alice’s words, believe at least
six impossible things before breakfast.—Patrick Huguenin

MOST FILMS HAVE BEEN EDITED FOR AIRLINE USE.
However, customer discretion is still advised.
Content guidelines are provided as a courtesy to our
customers in choosing whether to view a fi lm.
ALICE IN WONDERLAND [V]
“Tim Burton’s spectacular reimagining of Alice in Wonderland...takes Lewis
Carroll’s famous Jabberwocky poem and makes it a[n] epic for the next
generation.”—The Times
Director Tim Burton brings his unique style to Lewis Carroll’s beloved classic
about a young girl named Alice who follows a white rabbit down a dark hole
and fi nds herself in a strange fantasy world fi lled with talking creatures and
dangerous beings.
FEATURING Anne Hathaway, Mia Wasikowska, Helena Bonham Carter
DIRECTED BY Tim Burton
HOW TO TRAIN YOUR DRAGON
“DreamWorks’ most idiosyncratic and...charming fi lm in years. ”—Guardian
1 hr.
49 min.
Teen spirit. Viking teenager Hiccup lives on the island of Berk, where fi ghting
dragons is a way of life. He’s a bit of an outcast with his tribe and its chief, who
happens to be Hiccup’s father. However, when Hiccup is included in Dragon
Training, he sees his chance to prove he’s a fi ghter. But he encounters (and
befriends) an injured dragon, and what started out as Hiccups one shot to prove
himself turns into an opportunity to set a new course for the entire tribe.
VOICES BY Gerard Butler, Kristen Wiig, Jonah Hill
DIRECTED BY Dean DeBlois, Chris Sanders
CUSTOMERS ARE WELCOME TO VIEW their own
video entertainment aboard a United aircraft as long
as they are able to show the programming has an
MPAA rating of “R” or less.
1 hr.
38 min.
VALENTINE’S DAY
HEMISPHERESMAGAZINE.COM | JUNE 2010
(S) Spanish
(G) German
(C) Chinese
(J) Japanese
[V] Violence
[S] Sexual Situations
[T] Adult Themes
1 hr.
57 min.
“Valentine’s Day accomplishes what it sets out to do. That is, it puts a smile on
your face and leaves you reaching for the hand of your signifi cant other, which is
as legitimate a goal as that of any action-thriller. ”—New Orleans Times-Picayune
Valentine’s Day follows the lives of several couples on this special day. Their
stories are told through the interconnections they have with each other. Some
will fi nd romance in their relationship, and others will feel the heartbreak of
ending a love affair.
FEATURING Julia Roberts, Bradley Cooper, Jennifer Garner
DIRECTED BY Garry Marshall
THE GHOST WRITER
111
“Smooth, calm, confi dent, it builds suspense instead of depending on shock and
action. The actors create characters who suggest [intrigue].”—Chicago Sun-Times
2 hrs.
8 min.
When a successful ghostwriter agrees to fi nish the memoirs of a former British
prime minister, his agent assures him it’s the opportunity of a lifetime. But the
project seems doomed—not least because his predecessor on the project, Lang’s
long-term aide, died in an unfortunate accident.
FEATURING Ewan McGregor, Pierce Brosnan, Kim Cattrall
DIRECTED BY Roman Polanski

FILM
& TELEVISION
TELEVISION DESCRIPTIONS
The views contained in the video content are not necessarily those of United.
LIVE LAUGH LEARN
ANTHONY BOURDAIN:
NO RESERVATIONS [T]
The world-famous, sharp-tongued chef and food
writer joins up with friends to visit New York’s
defi ning restaurants. They must cope with how
Manhattan culture is disappearing along with these
famous eateries.
DHANI TACKLES THE GLOBE [T]
Join NFL linebacker Dhani Jones as he explores
the world and learns new cultures. In Russia, Dhani
attempts Sambo—the art of self-defense without
weapons. Only showing on p.s. fl ights from Los
Angeles and San Francisco to New York’s JFK airport.
30 ROCK [T]
Liz proposes an episode of the variety show she
writes be done on location in Miami in the dead
of winter to boost morale, but boss Jack changes
the locale to Boston so that he can be close to his
sweetheart, Nancy. Burrr!
THE MIDDLE [T]
When parents Frankie and Mike hear son Brick is
“socially challenged,” they try to get him interested
in basketball. That fails, but Mike discovers
that Brick has a talent for souping up machines.
Meanwhile Frankie tries to get new football jerseys.
GET IN TOUCH
Like to plan ahead and know what’s playing before your
flight? Text “MOVIE” to 75309 and you’ll get a reply with
the current movies that are playing. If you really like to
plan ahead, text “NEXT MOVIE” for next month’s movies.
What do you think of our programming? We’re open to
suggestions. Please send them to play@united.com or visit
united.com/play.
HUBBLE: FINAL FRONTIER
The Hubble Telescope and its accomplishments are
highlighted in this documentary. The 20-year-old
piece of equipment has helped scientists see into
other galaxaies and predict what will happen in
the future.
RAGING PLANET [T]
Lightning is the most powerful electrical force on
earth, and it strikes our planet around 10 million
times a day. In recent years, high-speed cameras
have captured the phenomenon in unprecedented
detail. See the stunning images for the fi rst time.
YOUR COMPLETE GUIDE TO MOVIES, TV SHOWS, MUSIC AND PREMIUM SEAT COMFORT ABOARD UNITED
CURIOUS THINGS
Go down the rabbit hole to learn what
Alice in Wonderland look so wondrous.
JUNE 2010
PLAY
Play_0610_p01_Cover.indd 1 23/04/2010 12:43
IF YOUR AIRCRAFT
IS EQUIPPED
with in-seat video,
refer to the separate
Play guide located in
your seat pocket.

It takes more than practice,
dedication and guts to be an Olympian.
It takes YOU.
America’s Olympic and Paralympic athletes rely on individual contributions to help them reach their dreams
and represent their country. So join the Olympic Movement and support our team – Team USA.
Every donation – no matter the size – can make a big difference in an athlete’s life.
Together we win.
To donate, log onto TeamUSA.org or call 888-222-2313
You can also donate your United Mileage Plus ® miles to the Olympic and Paralympic athletes of Team USA by visiting TeamUSA.org.
© 2010 The United States Olympic Committee
Flying America’s Team for 30 Years

CRAZY HEART
An alcoholic country music singer is able to get his
life and career back on track through his relationship
with a female reporter and becomes a mentor to
contemporary country star at the peak of his career.
FEATURING Jeff Bridges, Colin Farrell,
Maggie Gyllenhaal
DIRECTED BY Scott Cooper
INVICTUS
1 hr.
52 min.
2 hrs.
8 min.
The fi lm tells the story of how Nelson Mandela
joined forces with the captain of South Africa’s
rugby team, Francois Pienaar. Believing he can bring
his people together through sports, Mandela rallies
the underdog team as they make a run to the 1995
World Cup Championship.
FEATURING Morgan Freeman, Matt Damon,
Scott Eastwood
DIRECTED BY Clint Eastwood
Digital media loading occurs between the 25th and 5th
of each month. As a result, please understand if your
fl ight features a different lineup before and after the
start of each month.
THE YOUNG VICTORIA
1 hr.
45 min.
It’s 1837, and Victoria is the object of a royal
power struggle. Her uncle, King William, is dying,
and Victoria is in line for the throne. Everyone
around Victoria—her mother, her adviser and her
governess—smothers the queen-to-be and keeps her
out of court. The fi lm follows her as she takes the
throne, learns which advisers to trust and develops
her famous romance with Prince Albert.
FEATURING Emily Blunt, Rupert Friend, Paul Bettany
DIRECTED BY Jean-Marc Vallée
THE LAST STATION
1 hr.
52 min.
After almost 50 years of marriage, Leo Tolstoy’s
devoted wife fi nds her world turned upside down:
In the name of his newfound religion, the novelist
renounces his title and family in favor of poverty.
A tale of two romances, one beginning, one near its
end, The Last Station is about the diffi culty of living
with love and the impossibility of living without it.
FEATURING Helen Mirren, Christopher Plummer,
James McAvoy
DIRECTED BY Michael Hoffman
HEMISPHERESMAGAZINE.COM | JUNE 2010
(S) Spanish
(G) German
(C) Chinese
(J) Japanese
EXTRAORDINARY
MEASURES
1 hr.
45 min.
John Crowley walks away from a successful career
when his two youngest children are diagnosed with
a fatal disease. With his wife, Aileen, by his side,
Crowley teams up with a brilliant, unconventional
scientist to form a company focused on developing a
life-saving drug.
FEATURING Brendan Fraser, Harrison Ford
DIRECTED BY Tom Vaughan
LEAP YEAR
[V] Violence
[S] Sexual Situations
[T] Adult Themes
1 hr.
39 min.
Amy Adams stars in this comedy about a woman
scheming to propose to her boyfriend on February
29, per Irish tradition. She faces a setback when
she needs the help of an attractive innkeeper to
get her to her boyfriend. After that, the surprises
keep coming.
FEATURING Amy Adams, Matthew Goode, Adam Scott
DIRECTED BY Anand Tucker
ELECTRONIC EQUIPMENT/PERSONAL DEVICES
United Airlines strives to make its customer experience safe and comfortable and accordingly has issued the following in regard to the use of electronic equipment/personal devices onboard its
aircraft. However, the following is not a contract and does not create any legal rights or obligations. Certain electronic devices may not be used on our planes for safety reasons. Such devices may cause
electromagnetic interference with cockpit navigation or communications systems during ground operations and while the aircraft is fl ying below 10,000 feet. However, when an aircraft is traveling above
10,000 feet (normally about 10 minutes after takeoff), passengers can use many of the devices listed. Hearing aids, heart pacemakers and watches are acceptable at all times.
These electronic devices can be used in the cabin, but may not be used during takeoff and landing: Calculators; handheld computer games; shavers; portable CD and tape players; laptop computers/
accessory printers/tape drives; portable VCRs/video players
These electronic devices cannot be used on the airplane at any time: Cellular phones (cellular phones maybe used on the plane at the gate before the aircraft door is closed or at captain’s discretion when
the plane is away from the gate and on the ground); televisions; AM/FM transmitters-receivers; remote-controlled toys
In addition, United Airlines has an onboard photography and video policy. Customers who bring personal audio and video equipment onboard may only use these items with headsets. Noise-canceling
headsets may be activated. The use of still and video cameras, fi lm or digital, including any cellular or other devices that have this capability, is permitted only for recording of personal events. However,
photography, audio or video recording of other customers without their express prior consent is strictly prohibited. Also, unauthorized photography, audio or video recording of airline personnel, aircraft
equipment or procedures is always prohibited. Any voice, audio, video or other photography (motion or still), recording or transmission while on any United Airlines aircraft is strictly prohibited, except to
the extent specifi cally permitted by United Airlines. UAL Corporation October 2009.
115

AUDIO
PROGRAMMING
The latest top selling
songs from Zune.
The latest in Indie
and Modern Rock.
The best from the world
of chamber music.
The latest and greatest
in world music.
The best of current
adult pop.
The best of pop music
from around the world.
The best in music
performed on the piano.
The latest and greatest
in R&B and soul.
The greatest classic
rock hits.
Black Eyed Peas
Combining positive messages
with high-energy music, Black
Eyed Peas link Hip Hop and
Pop music. Listen to “I Gotta
Feeling” on the Contemporary
Pop Channel.
The best of
contemporary jazz.
The best from the
world of opera.
The latest and greatest
alternative hits.
The best from the world
of classical music.
The best of atmospheric
and new age music.
The latest and classics
from movie soundtracks.
Mary J Blige
The best of current
and classic country.
The latest and top
selling music for kids.
The latest in electronic
and dance music.
The best in comedy.
Redefi ning R&B, Mary J Blige
has used music to touch lives,
bringing soul and truth to
audiences worldwide. Listen
to “The One” on the R&B
Soul Channel.

CHANNEL 777 (2-CABIN) SELECT A320 A319 & A320 747 757/767 (2-CABIN)
1 movie (english) movie (english) movie (english) movie (english) movie (english)
2 top songs in zune top songs in zune top songs in zune movie (dubbed) top songs in zune
3 contemporary pop contemporary pop contemporary pop movie (dubbed) contemporary pop
4 classical classical classical classical classical
5 new wave new wave new wave new wave new wave
6 country country unavailable country country
7 classic rock classic rock unavailable classic rock classic rock
8 kids kids unavailable contemporary pop kids
9 fl ight deck fl ight deck fl ight deck contemporary
jazz/fl ight deck
contemporary
jazz/fl ight deck
10 indie/modern rock movie (dubbed) movie (dubbed) top songs in zune movie (dubbed)
11 world pop indie/modern rock indie/modern rock kids
12 new age new age new age new age
13 r&b/soul contemporary jazz country chamber music
14 electronic/dance electronic/dance classic rock world music
15 chamber music chamber music kids
16 piano jazz
17 opera
18 soundtracks
19 comedy
on
Zune and United bring you a sample of the
hundreds of channels available to Zune users across
PCs, Media Players and Xbox 360 consoles. Learn
more about Zune music and video entertainment
on www.zune.net.
Find your aircraft model on the grid below to fi nd the Zune channel that’s right for you.
flight deck
A feature unique to United, live radio communications
between the flight deck and Air Traffi c Control is offered.
As you listen, your flight will be identified by its fl ight
number. May not be available on all fl ights. Available at your
captain’s discretion.
zune pass
Like what you hear? Get all the music offered here today plus
unlimited access to millions of other songs with a Zune ® Pass
music subscription.*
Visit zune.net/zunepass to try it free for 14-days.
*Zune Pass is a monthly music subscription, available in the United States. Available content may vary over time.

the ultimate in-fl ight entertainment
Zune ® HD is a premium portable entertainment experience in the palm
of your hand. Listen to music, enjoy HD Radio broadcasts on the go,
watch your favorite movies and TV shows, surf the web through a Wi-Fi
connection, play games and more. You can even connect Zune HD to
your HDTV* and watch your HD movies on the big screen. Not a bad
way to pass time.
Zune HD by Microsoft. Get yours today.
Available at
* Zune HD AV Dock and an HDTV (all sold separately) are required to view video at 720p HD resolution. Zune HD player screen is 480x272 – not HD. Zune HD is only
available in the United States.

MCNICHOLS AT CIVIC CENTER PARK Art. Concerts. Talks. Kids-Patch. Dance. Film.
A REVITALIZED 30,000 SQUARE-FOOT MONUMENT WILL FEATURE AN EXHIBITION TITLED "THE NATURE OF THINGS", SHOWCASING NEVER
BEFORE SEEN CONTEMPORARY ARTISTS FROM THE AMERICAS.
CITYWIDE EXHIBITIONS Butterflies. Symphonies. Theater. Art Walks.
DENVER’S MOST NOTABLE ARTISTIC AND CULTURAL CENTERS WILL CELEBRATE THE RICHNESS OF THE AMERICAS ARTS AND CULTURE
WITH SPECIAL BIENNIAL PROGRAMMING.
AMERICAS ROUNDTABLES Global Issues. World Leaders. Call to Action.
A SERIES OF SEVEN SYMPOSIA AND TRANSNATIONAL SUMMITS THAT WILL PROMOTE MORE COHESIVENESS AND COLLABORATION
AMONG THE 35 NATIONS OF THE WESTERN HEMISPHERE WHILE BUILDING MANDATES FOR POLICY ACTION.
BIENNIAL OF THE AMERICAS
JULY 1ST – 31ST ,2010
THE BIENNIAL OF THE AMERICAS WILL BE A MONTH-LONG CELEBRATION OF THE PEOPLE,
ART AND CULTURE OF THE WESTERN HEMISPHERE.
TICKETS ON SALE NOW – WWW.BIENNIALOFTHEAMERICAS.ORG
DENVER, COLORADO

ROUTE MAPS
NORTH AMERICAN CITIES
United/United Express Route Cities served by United and
Time zone boundary
United Express
UNITED HUB
Cities served by Star Alliance
or partner Code Share
Anchorage
Honolulu
Kapalua
Vancouver
Victoria
Seattle
Calgary
Saskatoon
Moses
Lake
Spokane
Kalispell
Regina
Portland Pasco
Eugene
North Bend
Redmond
Medford
Crescent City
Klamath
Falls
Eureka
Redding
Chico
Winnipeg
Missoula
Glasgow
Great Falls
Williston
Wolf Point
Minot
Helena
Lewistown Sidney
Bozeman
Bismarck
Billings
Miles City Dickinson
Fargo
Boise Cody/
Yellowstone
Sheridan
Idaho Falls
Worland Gillette
Jackson Hole
Rapid City
Minneap
PierreHuron
Sacramento
Reno/Tahoe
Riverton
Casper
Rock Springs
Chadron
Sioux
Falls
SAN FRANCISCO Oakland
San Jose
Modesto
Merced
Fresno
Monterey
Visalia
Inyokern
San Luis Obispo
Bakersfield
Santa Maria
Santa Barbara Burbank
LOS ANGELES
Scottsbluff
Salt Lake City
Alliance
Laramie
Vernal
Hayden/
Cheyenne
Steamboat
North Platte
Grand Omaha
Springs
Des
Grand
Island
Moines
Junction Vail/Eagle
DENVER
Kearney
Moab Aspen
McCook
Lincoln
Montrose Gunnison/
Colorado Springs
Las Vegas
Telluride
Crested
Hays
Butte
Salina
Page/
Cortez Durango
Kansas City
Lake Powell
Pueblo
Farmington Alamosa
Garden City Great Bend
B
Orange County
Carlsbad
Ontario
Palm Springs
Prescott
Dodge City
Liberal
Wichita
Springfi
San Diego
Imperial
Yuma
Show Low
Phoenix/Scottsdale
Albuquerque
Oklahoma City
Tulsa
Northwe
Arkansas
Kahului
Kona
0 50 100 150 Miles
0 50 100 150 200 Kilometers
Hilo
Tucson
Los Cabos
Route lines do not refl ect actual fl ight path
Edmonton
El Paso
Puerto Vallarta
Midland/
Odessa
San Antonio
Austin
Laredo
McAllen
Mexico City
Dallas/
Fort
Worth
Houston
Corpus Christi
Harlingen
Brownsville

Duluth
Houghton
Portland
Toronto Syracuse
Albany Boston
Grand
Hartford/
Milwaukee Rapids
Buffalo/
Niagara
Springfield
Falls
Providence
Detroit
Cleveland
New York (La Guardia)
(J.F. Kennedy)
Newark
Columbus
Philadelphia
Baltimore
WASHINGTON, DC (DULLES)
Cincinnati
St. Louis
Louisville
Richmond
Lexington
Norfolk/Virginia Beach
Greensboro/High Point/Winston-Salem
Raleigh/Durham
Nashville Knoxville
Charlotte
Greenville/
Memphis
Spartanburg
Columbia
Atlanta
Birmingham
Charleston
Savannah
Jacksonville
New
Orleans
Orlando
Ottawa
Burlington
Wausau
olis
Eau Claire Green Bay Traverse City
Manchester
Appleton/
Ithaca/
Fox Cities
Muskegon
Midland/ Rochester
Corning
Saginaw
London
Binghamton
Newburgh
Madison
Lansing
Wilkes Barre/
South
Scranton
New Haven
White
Cedar
Bend/Elkhart/
Williamsport
Plains Long Island/Islip
Rapids/
Mishawaka
Iowa City
State
Akron/Canton College Allentown
urlington Peoria Ft.
Moline
Pittsburgh
Wayne
Harrisburg
Johnstown
Altoona
Dayton
Morgantown
Springfield Indianapolis
Clarksburg
Parkersburg
Salisbury
Shenandoah
Valley
(Reagan National)
Huntington Charleston Charlottesville
Beckley
Waynesville
eld
Roanoke
Newport News/Williamsburg
st
Tri-Cities Regional
Paducah
Greenville
New Bern
Asheville
Fayetteville/Ft. Bragg
Jacksonville
Little
Chattanooga
Wilmington
Rock
Huntsville/
Florence
Decatur
Myrtle Beach
Augusta
Jackson
Montgomery
Hilton Head Island
Baton
Rouge
Mobile
Pensacola Tallahassee
Gulfport/
Biloxi
Ft. Walton
Beach
Gainesville
Daytona
Tampa/St. Petersburg
West Palm Beach
Ft. Myers
Freeport
Ft. Lauderdale/Hollywood
Miami
North Eleuthera
Nassau
Key West
Providenciales
Cozumel
Grand Cayman
St. Maarten
St. Thomas
Antigua
San Juan
Punta Cana
St. Kitts
Santo Domingo
0 100 200 300 400 Miles
0 100 200 300 400 500 600 Kilometers
City
Montego Bay
HEMISPHERESMAGAZINE.COM | JUNE 2010
Halifax
Hamilton
St. Lucia
121

Delhi
ROUTE MAPS
INTERNATIONAL CITIES
United Route
Code Share route serviced by a
Star Alliance member
Code Share route serviced by a
United Partner
Perth
Harbin
Shenyang Sapporo
Beijing
Baotou
Dalian
Fukuoka Sendai
Seoul
Qingdao
Komatsu
Tokyo
Shanghai Pusan OsakaNagoya
Nanjing
Chengdu Wuhan
Hiroshima
Chongqing Hangzhou
Xiamen
Fuzhou
Okinawa
Guangzhou Taipei
Kolkata Hanoi
Hong Kong
Shenzhen
Bangkok
Saipan
Guam
Phuket
Kuala Lumpur
Singapore
Ho Chi Minh
City (Saigon)
Kota Kinabalu
Cities served by United, United
Express and Code Share partners
Melbourne
Cairns
Sydney
Brisbane
Majuro
Queenstown
Nadi
Auckland
Rotorua
Wellington
Christchurch
Dunedin
Time zone boundary
Route lines do not refl ect actual fl ight path
Apia
Honolulu
Rarotonga
San Francisco
Seattle
Los Angeles
Edmonton
Denver
Dallas
Guatem
San
M

Philadelphia
Miami
Aruba
New York
Boston
Frankfurt
Belize
City
Washington, DC
Rio de Janeiro
Copenhagen
Chicago
Newark
Addis Ababa
Paris
Chennai (Madras)
Tel Aviv
Kuwait
Lagos
Johannesburg
Munich
Houston
Accra
Bangalore
Mumbai
Rome
Delhi
Amman
Alma-Ata
Amsterdam
Cape Town
Madrid
Stockholm
London
Dubai
Abu Dhabi Muscat
Vienna
Atlanta
Detroit
Warsaw
Shannon
Buenos Aires
ala City
Salvador
Brussels
Cairo
Asmara
Bahrain
Dakar
Lisbon
Durban
East London
Porto
Hyderabad
Orlando
Tbilisi
Port Elizabeth
Lima
Cuzco
Tegucigalpa
San Pedro Sula
anagua
Cochin
Colombo
Islamabad
Lahore
Peshawar
Trivandrum
Liberia
Doha
Abuja
Karachi
Geneva
Brasilia
Curitiba
Fortaleza
Manaus
Porto Alegre
Salvador
Belo Horizonte
Iguassu Falls
Recife
Dublin
Moscow
Charlotte
Jeddah
Riyadh
Sal
Istanbul
Belfast
Manchester
Birmingham
Bristol
Barcelona
Edinburgh
Glasgow
Hamburg
Oslo
Milan
Berlin
Panama City
Montreal
Toronto
Ottawa
Athens
Santiago
Montevideo
123
Budapest
Lisbon
Porto
Turin
Lyon Geneva
Paris
London
Oslo
Copenhagen
Hamburg
Brussels
Hannover
Frankfurt
Nuremberg
Milan
Venice
Pisa
Rome
Naples
Trieste
Istanbul
Bucharest
Kiev
Vienna
Munich
Prague
Warsaw
Helsinki
Luga
Berlin
Bremen
Graz
Innsbruck Klagenfurt
Linz
Salzburg
Sofia
Sarajevo
Cologne
Dresden
Verona
Vilnius
Katowice
Marseille Nice
Stuttgart
Riga
Stavanger
Ancona
Dublin
Bologna
Florence
Genoa
Stockholm
Amsterdam
Basel
Aberdeen
Edinburgh
Belfast
Birmingham
Bergen
Ankara
Glasgow
Manchester
Skopje
Belgrade
Shannon
Cork
Adan
Antalya
Izmir
Leipzig
HEMISPHERESMAGAZINE.COM | JUNE 2010

INFORMATION & TERMINAL DIAGRAMS
DOMESTIC
MAKING YOUR CONNECTING FLIGHT. Whether your next fl ight is on United or one of the Star
Alliance partners around the world, use the terminal diagrams on pages 125–128 to plan
your connection. In addition to gate locations, these maps show ticket counters, United
Red Carpet Clubs and interterminal transportation.
CONTACT INFORMATION
Reservations
united.com
800-UNITED-1 (800-864-8331)
Automated Flight Information
800-UNITED-1 (800-864-8331)
Mileage Plus
24-Hour Account Information &
Award Travel
united.com/mileageplus
800-UNITED-1 (800-864-8331)
Mileage Plus Visa Customer
Service
united.com/chase
800-537-7783
Baggage Services
united.com/baggage
800-UNITED-1 (800-864-8331)
Refunds
united.com/refunds
800-UNITED-1 (800-864-8331)
Customer Relations
united.com/customerrelations
Email: customerrelations@
united.com
800-UNITED-1 (800-864-8331)
Red Carpet Club
united.com/redcarpetclub
866-UA-CLUBS (toll-free)
520-881-0500 (outside the U.S.)
Hearing Impaired (TDD)
800-323-0170
Language Assistance (Asian)
800-426-5560
Reservaciones en Español
800-426-5561
United Cargo
unitedcargo.com
800-UA-CARGO (800-822-2746)
United Services
unitedsvcs.com
TRAVEL ASSISTANCE FOR DELAYED OR CANCELED FLIGHTS
At United Airlines, our priority is safety and keeping an on-time
schedule. On occasion, canceling or delaying a fl ight is the only option
to assure we maintain the highest safety standards.
Flight canceled? We automatically confi rm you on the next United
fl ight with available seats. EasyCheck-in® units located in the concourse
will assist you with information and a boarding pass—it will also help
you standby for an earlier United fl ight if one is scheduled. If you want
to travel standby and aren’t boarded, we will transfer your name to the
next United fl ight to your destination until you are onboard.
What about my bag? Baggage is boarded on the next fl ight if space
is available. This means your bags may arrive before you. United will
secure the bag until you claim it. See a baggage claim representative.
What if I have to stay overnight? If a fl ight is canceled to address a
mechanical issue or another similar reason within our control, we
Meetings Plus
800-MEET-UAL (800-633-8825)
Duty Free World
6095 NW 167th St. Suite D-4
Miami, FL 33015 USA
800-668-6182
United Vacations
unitedvacations.com
800-32-TOURS (800-328-6877)
Charter an Airplane
united.com/charter
Small Package Same Day
Shipping
Small Package Dispatch (SPD)—
Airport-to-airport service:
800-722-5243
Employment Opportunities
united.com/jobs
888-UAL-JOBS (888-825-5627)
EasyCheck-in kiosks are located
on the concourse to assist
customers who have experienced
a misconnection or canceled
fl ight. Customers who have
e-tickets and are traveling
domestically may use the kiosk to:
1. Rebook on another fl ight
2. Obtain a boarding pass
3. Standby for the next fl ight to
their destination
will provide you with a hotel and meal voucher. For uncontrollable
events—such as weather—we may be able to help you locate a local
hotel at a discounted rate; however United does not cover hotel or
meal expenses in this event. If we can not retrieve your checked bag,
overnight kits containing toiletries are available. Please see an agent.
What if the reason for my travel no longer exists? If as a result of the
delay or cancelation you decide not to travel, call United reservations
(1-800 UNITED-1) to get information on your options.
Help us help you keep informed. Sign up for EasyUpdate®, our messaging
service. If your fl ight is canceled or delayed, EasyUpdate® will
inform you. Enroll at united.com/easyupdate. At home? Go to united.
com for information or to check-in and print your boarding pass.
Your safety and satisfaction are important. We appreciate your business
and apologize for any inconvenience you may have experienced.

ORD
IAD
HEMISPHERESMAGAZINE.COM | JUNE 2010
CHICAGO / O’HARE INTERNATIONAL AIRPORT EasyCheck-in is available at this airport.
United Gate Area
United Red Carpet Club
United First International Lounge
United Arrivals Suite
United Premier Check-In
Power Charging Station
Interterminal Shuttle Bus Stop / Train Stop
United Easy Check-In /
Customer Service Center
Medical Center
WASHINGTON / DULLES INTERNATIONAL AIRPORT EasyCheck-in is available at this airport.
United Gate Area
United Red Carpet Club
United First International Lounge
International Arrivals Suite
United Premier Check-In
United Easy Check-In /
Customer Service Center
TERMINAL
FIVE
International
Arrivals
Concourse C
Air Canada
Train
C2 C12 C18
C1
TERMINAL
THREE
Concourse M
A2 A4 A6
A1 A3 A5
Concourse F
US Airways
C Connector Tunnel
A14
F11
C24
C9 C17 C27
Concourse A
South African Airways
Z GATES
US Airways
F14
F10
F4
TERMINAL
TWO
F6
F1
Elevated Airport
Transit System (ATS)
D2
D1 D3
Shuttle Bus
MAIN TERMINAL
E3
E1
Concourse E
Air Canada
Shuttle Bus
B1
Concourse B
Continental
Lufthansa
A32
Shuttle Bus
B6
C1
B9
B22
C9
Pedestrian
Tunnel
TERMINAL
ONE
B14
B18
C8
C17
C19
125
Concourse C
ANA
C16
C18
Concourse D
D8 D30
B37 B79
C24
Concourse B
ANA
Austrian Airlines
Continental
Lufthansa
SAS
C32
Shuttle runs between Gates C9 and E3.

LAX
SFO
DEN
TERMINAL DIAGRAMS
DOMESTIC & OVERSEAS
MAKING YOUR CONNECTING FLIGHT. Whether your next fl ight is on United or one of the Star
Alliance partners around the world, use the terminal diagrams on pages 125–128 to plan
your connection. In addition to gate locations, these maps show ticket counters, United
Red Carpet Clubs and interterminal transportation.
LOS ANGELES INTERNATIONAL AIRPORT EasyCheck-in is available at this airport.
United Gate Area
United Red Carpet Club
United First International Lounge
United Premier Check-In
Interterminal Shuttle Bus Stop
United Easy Check-In /
Customer Service Center
SAN FRANCISCO INTERNATIONAL AIRPORT EasyCheck-in is available at this airport.
United Gate Area
United Red Carpet Club
United First International Lounge
United Arrivals Suite
International Arrivals Suite
United Premier Check-In
Power Charging Station
United Easy Check-In /
Customer Service Center
Medical Center
DENVER INTERNATIONAL AIRPORT EasyCheck-in is available at this airport.
United Gate Area
International Arrivals Suite
United Premier Check-In
Interterminal Train Stop
United Easy Check-In /
Customer Service Center
15
16
TOM BRADLEY
INTERNATIONAL
TERMINAL
Lufthansa
Thai Airways
ANA
Singapore
Asiana
Swiss
Concourse C
US Airways
Concourse A
Air Canada
Continental
Lufthansa
25
26
28
TERMINAL
WEST
TERMINAL 3 TERMINAL 2
Air Canada
Air New Zealand
TERMINAL 3
Concourse F
88
Concourse G
United
Air New Zealand
ANA
Lufthansa
Singapore
37
36
79
80
89 81
International Terminal
Secure Connector
39
38
73
35 41
72
78A
76A
Concourse A
Asiana
71
TERMINAL
EAST
67A
TERMINAL 4 TERMINAL 5 TERMINAL 6
Continental
Concourse E
Air Canada
TERMINAL 1
49
64
69A 68B
TERMINAL 1
US Airways
12
76
88
TERMINAL 7 TERMINAL 8
★
71A
75A
57
57
50 60
Concourse B
Continental
US Airways
Rountrip Shuttle service between Terminal G and Terminal 1.
4B
Shuttle Bus
70A
72
Concourse B
81
80
77
91
80 92

LHR
LONDON / HEATHROW INTERNATIONAL AIRPORT
United Gate Area
United Arrivals Suite
United Premier Check-In
Interterminal Shuttle Bus Stop
FRA
FRANKFURT INTERNATIONAL AIRPORT
United Gate Area
Interterminal Train Stop
Medical Center
NRT
TOKYO / NARITA INTERNATIONAL AIRPORT
United Gate Area
United Red Carpet Club
United First International Lounge
United Premier Check-In
Medical Center
TERMINAL 5
TERMINAL 3
Shuttle Bus
Pier A, Level 3
Gates A51-A65
Lufthansa Tower Lounge
Level 5
TERMINAL 4
Satellite 4
43
HEMISPHERESMAGAZINE.COM | JUNE 2010
Pedestrian Transfer Tunnel
47
B26
B24
B20
B28
B300-B303
Shuttle Bus
TERMINAL ONE
B332-B340
Pier B
TERMINAL 1
36
TERMINAL 2
C1
B48
B44
37
C5
B46
Satellite 3 Satellite 2
37
38 32
Pedestrian Tunnel
Satellite 5
South Wing
31
Fourth Floor
Third Floor
Zone D
Zone A
TERMINAL 1
42
39
127
43
50
Pier C
C7
C8
56
Train to Terminal 2
North Wing
Satellite 1

TERMINAL DIAGRAMS
STAR ALLIANCE
United Gate Area
United Red Carpet Club
United First International Lounge
United Arrivals Suite
International Arrivals Suite
United Premier Check-In
US AIRWAYS HUBS CONTINENTAL HUBS
PHL
CLT
PHX
PHILADELPHIA INTERNATIONAL AIRPORT
Concourse A
West
CHARLOTTE DOUGLAS INTERNATIONAL AIRPORT
Concourse E
PHOENIX SKY HARBOR INTERNATIONAL AIRPORT
TERMINAL 2
United
1
7
Concourse A
East
Concourses B-E
US Airways
Concourses A, B, C & F
US Airways
Concourse C
Concourse D
Concourse B Concourse C
Concourse F
Continuous shuttle bus pickup and drop-off between Gates F10 and C16.
1
7
Concourse B
TERMINAL 4
US Airways
Concourse A Concourse B
13
Concourse E
Concourse D
United
2 4
Concourse A
United
Concourse B
International
To transfer between terminals, catch the interterminal bus curbside.
IAH
CLE
EWR
Power Charging Station
Interterminal Shuttle Bus Stop / Train Stop
United Easy Check-In / Customer Service Center
Medical Center
HOUSTON GEORGE BUSH INTERCONTINENTAL AIRPORT
A25-30
A17-24
TERMINAL A
United
TerminaLink connects B, C, D and E.
It is above ground transportation between terminals while inside security.
CLEVELAND HOPKINS INTERNATIONAL AIRPORT
C22
D14
C19 C16
C25
D10
D17
C14
Concourse C
Continental
D21
D6
C7
C29 C10 C4
Pedestrian Tunnel
D25
D2
B3
C2
D28
NEWARK LIBERTY INTERNATIONAL AIRPORT
115
98
127
Shuttle Bus
136
92
80
102
72
101
130
TERMINALS A-E
Continental
A3-15 B76-83 B84-91
B68-75 B60-67
TERMINAL B
88
75
71
B3
TERMINAL C
Continental
TerminaLink
AirTrain
B2
TERMINAL B
Concourse B
United
Concourse D
Continental
Shuttle Bus
TERMINAL C TERMINAL E
B1
C14-23
TERMINAL A
United
Continental
A3
TERMINAL D
E10-14
C34-42 E1-9 E15-24
Concourse A
A2
A1

ENJOY A WORLD OF STAR ALLIANCE CONNECTIONS AND PRIVILEGES. Earn or redeem Mileage Plus
miles when you fl y on any Star Alliance member carrier. The fl ight miles you earn qualify
toward elite status for next year. As a Mileage Plus elite member, your status is recognized on
all the Star Alliance carriers. For more information, go to united.com/staralliance.
ALLIANCES AND PARTNERSHIPS
STAR ALLIANCE PARTNERS
Effective JUNE 13, 2010, TAM will become a Star Alliance member
REGIONAL ALLIANCE PARTNERS
You can earn and redeem miles on many of our Regional
Alliance Partners. See united.com/airlinepartners for specifi c
information about each of our Regional Alliance Partners.
Aer Lingus
Air Dolomiti
Continental Connection
Emirates
Great Lakes
Hawaiian Airlines
Island Air
Jet Airways
Qatar Airways
TACA Group
HEMISPHERESMAGAZINE.COM | JUNE 2010
129
STAR ALLIANCE Established in 1997 as the fi rst
truly global airline alliance to offer customers a
worldwide travel network that aims to provide
customers a seamless travel experience across
multiple airlines. Today the Star Alliance network
offers more than 18,900 daily fl ights to 983
destinations in 169 countries.
EARN MILEAGE PLUS® MILES AND ELITE STATUS FASTER
With the largest airline alliance, you can earn
miles almost anywhere in the world you fl y. Miles
can be earned on most fares on almost every Star
Alliance fl ight and can be credited to your Mileage
Plus account. Plus the fl ight miles you earn will
count toward elite status in Mileage Plus. See
united.com/airpartners for details.
EARN RECOGNITION AROUND THE WORLD The more
miles you fl y with United and the Star Alliance
airlines, the higher your Mileage Plus elite status
can be: Premier®, Premier Executive® or 1K®.
Mileage Plus elite status is recognized across
the alliance as either Star Alliance Silver or Star
Alliance Gold, with travel benefi ts worldwide. See
united.com/staralliance for the Star Silver and Star
Gold benefi ts you can receive.
AWARD TRAVEL IS NOW EASIER With Star Alliance
Awards, you can use your Mileage Plus miles
for award travel on any Star Alliance carrier
worldwide. Or use them for Star Alliance Upgrade
Awards—upgrade to a premium cabin and travel in
comfort (available on most Star Alliance airlines).

CUSTOMS
& IMMIGRATION
ENTRY REGULATIONS
CUSTOMS DECLARATION
ENGLISH
All passengers (or one per family) are
required to complete the Customs
Declaration forms prior to arrival in the U.S.
The forms will be distributed infl ight and
should include all personal data in English
and in capital letters. Please ensure you sign
your name.
SPANISH/ESPAÑOL
Todos los pasajeros (o uno por cada familia)
tienen que llenar los formularios de
Declaración de Aduanas antes de llegar a
los EE.UU. Los formularios se distribuirán
durante el veulo y deben incluir todos sus
datos personales en inglés y con letras
mayúsculas. No olvide fi rmar en el reverso
del formulario.
1. Apellido, Nombre, Segundo
nombre
2. Fecha de nacimiento (Día/Mes/Año)
HAZARDOUS MATERIALS
The following items are considered hazardous
materials. Do not pack in checked or
carry-on luggage.
FLAMMABLE LIQUIDS OR SOLIDS
Fuel, paints, solvents, lighter fl uid, matches
WEAPONS
Loaded fi rearms, ammunition, gunpowder,
Mace, tear gas, pepper spray
HOUSEHOLD ITEMS
Drain cleaners and solvents
COMPRESSED GASES
Spray can, butane fuel, oxygen bottles
FIREWORKS
Firecrackers, sparklers or explosives
OTHER HAZARDOUS MATERIALS
Dry ice, gasoline-powered tools, camping
equipment with fuel, wet cell batteries,
oxidizers, corrosives, radioactive materials,
3. Cuántos familiares viajan con usted
4. (a) Dirección en los EE.UU.
(nombre del hotel/lugar)
(b) Ciudad, (c) Estado
5. Pasaporte expedido en (páis)
6. Número del pasaporte
7. País de residencia
8. Países que visitó durante este viaje
antes de su llegada a los EE.UU.
9. Línea aérea/número de vuelo o nombre
del barco
10. El propósito principal de este viaje es de
negocios: Sí / No
11. Traigo (Traemos)
(a) frutas, plantas, alimentos, insectos:
Sí / No
(b) carnes, animales, productos de
animales o silvestres: Sí / No
(c) agentes de enfermedades, cultivos
celulares, caracoles:Sí / No
(d) tierra o he (hemos) estado en fi nca/
granja/pastizales: Sí / No
12. He (Hemos) estado en cercanías de
ganado (tocando o manipulándolo):
Sí / No
13. Llevo (Llevamos) divisas o
instrumentos monetarios por valor
superior a $10,000 o su equivalente en
moneda extranjera (Véase la defi nición
de instrumentos monetarios al dorso):
Sí / No
14. Tengo (Tenemos) mercancías
comerciales (artículos para la venta,
muestras para solicitar pedidos o bienes
que no constituyen efectos personales):
Sí / No
15. Residentes—el valor total de todos
los bienes, incluidas las mercancías
comerciales que he (hemos) comprado
en el extranjero, (incluyendo regalos
para otras personas, pero sin incluir
los artículos enviados por correo a
los EE.UU.) y que estoy (estamos)
introduciendo en los EE.UU. es de:
$___
Visitantes—el valor total de todos
los artículos que permanecerán en
los EE.UU., incluidas las mercancías
comerciales, es de: $___
I-94 ARRIVAL / DEPARTURE RECORD
DEPARTMENT OF HOMELAND SECURITY OMB No. 1651-0111
U.S. Customs and Border Protection
Welcome to the United States
I-94 Arrival/Departure Record
Instructions
This form must be completed by all persons except U.S. Citizens, returning resident aliens,
aliens with immigrant visas, and Canadian Citizens visiting or in transit.
Type or print legibly with pen in ALL CAPITAL LETTERS. Use English. Do not write on the
back of this form.
This form is in two parts. Please complete both the Arrival Record (Items 1 through 17) and
the Departure Record (Items 18 through 21).
When all items are completed, present this form to the CBP Officer.
Item 9 - If you are entering the United States by land, enter LAND in this space. If you are
entering the United States by ship, enter SEA in this space.
5 U.S.C. § 552a(e)(3) Privacy Act Notice: Information collected on this form is required by Title 8 of the U.S. Code,
including the INA (8 U.S.C. 1103, 1187), and 8 CFR 235.1, 264, and 1235.1. The purposes for this collection are to
give the terms of admission and document the arrival and departure of nonimmigrant aliens to the U.S. The
information solicited on this form may be made available to other government agencies for law enforcement purposes
or to assist DHS in determining your admissibility. All nonimmigrant aliens seeking admission to the U.S., unless
otherwise exempted, must provide this information. Failure to provide this information may deny you entry to the
United States and result in your removal.
CBP Form I-94 (05/08)
OMB No. 1651-0111
Arrival Record
Admission Number
See Other Side
ENGLISH
Prior to arrival in the U.S., all foreign
nationals (except Canadian citizens and
U.S. permanent residents or nationals
of countries entitled to the Visa Waiver
Program—see I-94W on next page) are
required to complete an I-94 form. One
form is required for each family member.
Customers should complete all personal and
travel-related information included on the
front side of the form. Please do not write on
ENGLISH
000000000 00
1. Family Name
2. First (Given) Name 3. Birth Date (DD/MM/YY)
4. Country of Citizenship 5. Sex (Male or Female)
6. Passport Issue Date (DD/MM/YY) 7. Passport Expiration Date (DD/MM/YY)
8. Passport Number 9. Airline and Flight Number
10. Country Where You Live 11. Country Where You Boarded
12. City Where Visa Was Issued 13. Date Issued (DD/MM/YY)
14. Address While in the United States (Number and Street)
15. City and State
16. Telephone Number in the U.S. Where You Can be Reached
17. Email Address
DEPARTMENT OF HOMELAND SECURITY
U.S. Customs and Border Protection
Departure Record
Admission Number
000000000 00
18. Family Name
CBP Form I-94 (05/08)
OMB No. 1651-0111
19. First (Given) Name 20. Birth Date (DD/MM/YY)
21. Country of Citizenship
CBP Form I-94 (05/08)
STAPLE HERE
Effective January 12, 2009, all passengers
who intend to travel to the United States
without a U.S. Visa under the terms of
the Visa Waiver Program must obtain
an electronic preauthorization or ESTA
in advance of travel. When planning
international travel, please be sure that
you are in possession of all required
documents. Remember to allow ample time
for acquiring offi cial travel documents. For
complete information on the requirements,
and to apply for ESTA, please visit www.
cbp.gov/esta.
the back side of the form. All information
should be written in capital letters and in
English. You are required to keep this form
until your departure from the U.S.
SPANISH / ESPAÑOL
Antes de su llegada a los Estados Unidos,
todos los ciudadanos extranjeros (excepto
los ciudadanos de Canadá y los residentes
permanentes en los Estados Unidos o
ciudadanos de los países que tienen el
Programa “Visa Waiver”—Ver formulario
I-94W en hoja adjunta) tienen que llenar
un formulario I-94. Hay que rellenar un
formulario por cada miembro de la familia.
Los pasajeros llenarán toda la información
personal y relativa al viaje que se incluye en
el anverso del formulario. Le rogamos que
no escriba en el reverso del formulario. Toda
la información debe estar escrita con letras
mayúsculas y en inglés. Le rogamos que
guarde este formulario hasta que salga de
los Estados Unidos.
1. Apellido
2. Nombre
3. Fecha de nacimiento
(Día/Mes/Año)
4. País de ciudadanía
5. Sexo (masculino o femenino)
6. Fecha de emisión del pasaporte
7. Fecha de vencimiento del pasaporte
8. Número de pasaporte
9. Aerolínea y número de vuelo
10. País donde vives
11. País en el que abordaron
12. Ciudad donde obtuvo el visado
13. Fecha del visado (Día/Mes/Año)
14. Direccion donde se quedará en los
EE.UU (Número, calle)
15. Ciudad y Estado
16. Teléfono de contacto en EE.UU.
17. Dirección de correo electrónico
18. Apellido
19. Nombre
20. Fecha de nacimiento (Día/Mes/Año)
21. Pais de ciudadanía
HAZARDOUS MATERIALS NOTICE & IMPORT RESTRICTIONS ELECTRONIC SYSTEM FOR TRAVEL AUTHORIZATION
poisons, infectious substances
NOTE
There are special exceptions for small
quantities of up to 70 oz. (2 kg or 2 liters) of
medicinal and toilet articles carried in your
luggage. For further information, check with
any airline representative.
IMPORT RESTRICTIONS
Please note new controls on the import of
meat, fi sh, plants and their products into the
United Kingdom and European Union. Check
the advisory notices displayed in the baggage
hall for a detailed explanation of these
restrictions. If you possess any of these items,
please declare them to customs in the red
channel to avoid legal consequences.
SPANISH / ESPAÑOL
A partir del 12 de enero de 2009, todos los
pasajeros que quieran viajar a los EE.UU.
(entre los terminos del programa de no tener
que usar la Visa) tendran que obtener una
preautorización electronica o ESTA antes
de viajar. Cuando estés coordinando viajes
internacionales, este seguro que tenga todos
los documentos requerídos. No se olvide
de dejar tiempo sufi ciente para adquirir los
documentos ofi ciales de viaje.
Para información completa sobre todos los
requisitos, y para aplicar para ESTA, por
favor visite www.cbp.gov/esta.

I-94 NONIMMIGRANT VISA WAIVER / FRONT
DEPARTMENT OF HOMELAND SECURITY
OMB No. 1651-0111
U.S. Customs and Border Protection
Welcome to the United States
I-94W Nonimmigrant Visa Waiver Arrival/Departure Record
Instructions
This form must be completed by every nonimmigrant visitor not in possession of a visitor’s
visa, who is a national of one of the countries enumerated in 8 CFR 217. The airline can
provide you with the current list of eligible countries.
Type or print legibly with pen in ALL CAPITAL LETTERS. USE ENGLISH
This form is in two parts. Please complete both the Arrival Record (Items 1 through 15) and
the Departure Record (Items 18 through 21). The reverse side of this form must be signed
and dated. Children under the age of fourteen must have their form signed by a parent or
guardian.
Item 9 - If you are entering the United States by land, enter LAND in this space.
If you are entering the United States by ship, enter SEA in this space.
5 U.S.C. § 552a(e)(3) Privacy Act Notice: Information collected on this form is required by Title 8 of the U.S. Code,
including the INA (8 U.S.C. 1103, 1187), and 8 CFR 235.1, 264, and 1235.1. The purposes for this collection are to
give the terms of admission and document the arrival and departure of nonimmigrant aliens to the U.S. The
information solicited on this form may be made available to other government agencies for law enforcement purposes
or to assist DHS in determining your admissibility. All nonimmigrant aliens seeking admission to the U.S., unless
otherwise exempted, must provide this information. Failure to provide this information may deny you entry to the
United States and result in your removal.
Admission Number
00000000000
Arrival Record
VISA WAIVER
1. Family Name
2. First (Given) Name 3. Birth Date (DD/MM/YY)
4. Country of Citizenship 5. Sex (Male or Female)
6. Passport Issue Date (DD/MM/YY) 7. Passport Expiration Date (DD/MM/YY)
8. Passport Number 9. Airline and Flight Number
10. Country Where You Live 11. City Where You Boarded
12. Address While in the United States (Number and Street)
13. City and State
14. Telephone Number in the U.S. Where You Can be Reached
15. Email Address
16. 17.
Admission Number
00000000000
Departure Record
VISA WAIVER
18. Family Name
See Other Side
CBP Form I-94W (05/08)
OMB No. 1651-0111
19. First (Given) Name 20. Birth Date (DD/MM/YY)
21. Country of Citizenship
Government Use Only
CBP Form I-94W (05/08)
STAPLE HERE
ENGLISH
Prior to arrival in the United States, foreign
nationals (except Canadian citizens and
U.S. permanent residents) who are not
in possession of a visitors visa and are
entitled to the Visa Waiver Program are
required to complete the I-94W form. One
form is required for each family member.
Customers should complete all personal
and travel-related information included
on the front side of the card. Please ensure
that you answer all questions and sign and
date where indicated on the back side of this
form. All customers must provide a U.S.
address for entry.
Countries that are participants of
the Visa Waiver Program are as follows:
Andorra, Australia, Austria, Belgium,
Brunei, *Czech Republic, Denmark,
*Estonia, Finland, France, Germany,
*Greece, *Hungary, Iceland, Ireland,
Italy, Japan, *Latvia, Liechtenstein,
STAYING FIT: INFLIGHT FLEXIBILITY
Knee Flexion: Lift knee toward
chest, decreasing the amount of
joint space at back of the knee.
Repeat with other leg.
Knee Extension: Straighten knee,
increasing the amount of joint
space at the back of the knee
to its full range. Repeat with
other leg.
*Lithuania, Luxembourg, *Malta, Monaco,
the Netherlands, New Zealand, Norway,
Portugal, San Marino, Singapore, *Slovakia,
Slovenia, *South Korea, Spain, Sweden,
Switzerland, the United Kingdom.
*Nationals of these countries must present
an electronic (e-ppt) passport to be eligible
for the U.S. Visa Waiver Program.
Nationals of all Visa Waiver countries
must present a machine-readable passport
for the U.S. Visa Waiver Program.
SPANISH / ESPAÑOL
Antes de su llegada en los Estados Unidos,
los ciudadanos extranjeros (excepto
ciudadanos Canadienses y residentes
permanentes de los Estados Unidos) que
no tengan un visado de visita y se acojan
al programa “Visa Waiver”, tienen que
completar el formulario I-94W. Se requiere
un formulario por cado miembro de
familia. Los pasajeros deberán rellenar toda
información tanto personal como relacionada
con viajes en el anverso de la tarjeta. Por
favor, asegúrese de contestar todas las
preguntas , fi rmen y pongan la fecha en el
lugar indicado en el formulario. Todos los
pasajeros deben proporcionar una dirección
en Estados Unidos para entrar al país.
Los países que participan del Programa
de exención de visas son los siguientes:
Alemania. Andorra, Australia, Austria,
Bélgica, Brunei, *Corea del Sur, Dinamarca,
*Eslovaquia, Eslovenia, Espána, *Estonia,
Finlandia, Francia, *Grecia, *Hungría,
Irlanda, Islandia, Italia, Japón, *Letonia,
Liechtenstein, * Lituania, Luxemburgo,
*Malta, Mónaco, Noruega, Nueva Zelandia,
Países Bajos, Portugal,*República Checa,
San Marino, Singapur, Suecia, Suiza y el
Reino Unido.
*Los ciudadanos de estos países deben
presentar un electrónicos (e-ppt) pasaporte
para ser elegible para del Programa de
exención de visas de Estados Unidos.
Los ciudadanos de los demás países
exentos de visas deben presentar un
pasaporte de lectura electrónica en el marco
del Programa de exención de visas de
Estados Unidos a partir del 26 de octubre
de 2004.
1. Apellido
2. Nombre
3. Fecha de nacimiento
(Día/Mes/Año)
Do any of the following apply to you? (Answer Yes or No)
A. Do you have a communicable disease; physical or mental disorder, or are
Yes No
you a drug abuser or addict?
B. Have you ever been arrested or convicted for an offense or crime involving
Yes No
moral turpitude or a violation related to a controlled substance; or been
arrested or convicted for two or more offenses for which the aggregate
sentence to confinement was five years or more; or been a controlled
substance trafficker, or are you seeking entry to engage in criminal or
immoral activities?
C. Have you ever been or are you now involved in espionage or sabotage; or in
Yes No
terrorist activities; or genocide; or between 1933 and 1945 were involved, in
any way, in persecutions associated with Nazi Germany or its allies?
D. Are you seeking to work in the U.S.; or have ever been excluded and
Yes No
deported; or been previously removed from the United States; or procured
or attempted to procure a visa or entry into the U.S. by fraud or
misrepresentation?
E. Have you ever detained, retained or withheld custody of a child from a U.S.
Yes No
citizen granted custody of the child?
F. Have you ever been denied a U.S. visa or entry into the U.S. or had a U.S.
Yes No
visa cancelled? If yes,
when? ______________________ where? _________________________
G. Have you ever asserted immunity from prosecution?
Yes No
IMPORTANT: If you answered “Yes” to any of the above, please contact the American Embassy
BEFORE you travel to the U.S. since you may be refused admission into the United States.
Family Name (Please print) First Name
Country of Citizenship Date of Birth
WAIVER OF RIGHTS: I hereby waive any rights to review or appeal of a U.S. Customs and Border
Protection officer’s determination as to my admissibility, or to contest, other than on the basis of an
application for asylum, any action in deportation.
CERTIFICATION: I certify that I have read and understand all the questions and statements on this
form. The answers I have furnished are true and correct to the best of my knowledge and belief.
Signature Date
Paperwork Reduction Act Statement: An agency may not conduct or sponsor an information
collection and a person is not required to respond to this information unless it displays a current valid
OMB control number. The control number for this collection is 1651-0111. The estimated average
time to complete this application is 8 minutes per respondent. If you have any comments regarding the
burden estimate you can write to U.S. Customs and Border Protection, Asset Management, 1300
Pennsylvania Avenue, NW, Washington DC 20229
Departure Record
Important – Retain this permit in your possession; you must surrender it when you leave the U.S.
Failure to do so may delay your entry into the U.S. in the future.
You are authorized to stay in the U.S. only until the date written on this form. To remain past this date,
without permission from Department of Homeland Security authorities, is a violation of the law.
Surrender this permit when you leave the U.S.:
- By sea or air, to the transportation line;
- Across the Canadian border, to a Canadian Official;
- Across the Mexican border, to a U.S. Official.
Warning: You may not accept unauthorized employment; or attend school; or represent the foreign
information media during your visit under this program. You are authorized to stay in the U.S. for 90
days or less. You may not apply for: 1) a change of nonimmigrant status; 2) adjustment of status to
temporary or permanent resident, unless eligible under section 201(b) of the INA; or 3) an extension of
stay. Violation of these terms will subject you to deportation. Any previous violation of this program,
including having previously overstayed on this program without a proper DHS authorization, will
result in a finding of inadmissibility as outlined in Section 217 of the Immigration and Nationality Act.
Port:
Date:
Carrier:
Flight No./Ship Name:
4. Nacionalidad
5. Sexo (varón/hembra)
6. Fecha de emisión del pasaporte
7. Fecha de vencimiento del pasaporte
8. Número de pasaporte
9. Aerolínea y número de vuelo
10. País de residencia
11. País en el que abordó
12. Direccion donde se quedará en los
EE.UU (Número, calle)
13. Ciudad y Estado
14. Teléfono de contacto en EE.UU.
15. Dirección de correo electrónico
SPANISH / ESPAÑOL
¿Le afecta alguna de estas restricciones a
usted? (Conteste Si o No)
A. ¿Padece usted de alguna enfermedad
contagiosa, defi ciencia física o
mental, o es adicto a las drogas?
Sí / No
Dorsifl exion: With heel on fl oor, point
toes upward, decreasing the angle
between the foot and front of the leg.
Repeat with other foot.
Plantar Flexion: Lift the heel and
keep toes pointed toward the fl oor,
increasing the angle between the top
of the foot and front of the leg. Repeat
with other foot.
HEMISPHERESMAGAZINE.COM | JUNE 2010
I-94 NONIMMIGRANT VISA WAIVER / BACK
131
B. ¿Ha sido usted arrestado o condenado
por alguna infracción o delito de
depravación moral; o por una violación
relacionada con estupefacientes;
arrestado o condenado por dos o más
infracciones cuya sentencia total de
reclusión fuera igual o superior a cinco
años; ha sido trafi cante de estupefacientes,
o pretende entrar en los Estados Unidos
para realizar actividades criminales o
inmorales? Sí / No
C. ¿Ha estado o está implicado en actos
de espionaje o sabotaje, actividades
terroristas o genocidios; o participó
de algún modo entre 1933 y 1945
en persecuciones relacionadas con la
Alemania nazi o sus aliados? Sí / No
D. ¿Tiene intención de trabajar en los
Estados Unidos; ha sido excluido o
deportado; o ha sido expulsado de los
Estados Unidos, o ha obtenido
o intentado obtener un visado o la
entrada a los Estados Unidos por
medios fraudulentos o dando
información falsa? Sí / No
E. ¿Ha detenido, retenido, o impedido
la custodia de un niño que corresponda
legalmente a un ciudadano de los
Estados Unidos? Sí / No
F. ¿Se le ha cancelado o denegado
alguna vez el visado o la entrada en los
Estados Unidos? En caso afi rmitavo,
especifi que? Sí / No
¿Cúando? ¿Dónde?
G. ¿Ha hecho valer alguna vez su
inmunidad frente a un
procesamiento? Sí / No
IMPORTANTE: Si ha contestado
afi rmativamente alguna de las preguntas,
comuníquese con la Embajada de los Estados
Unidos ANTES de su viaje, ya que se le puede
denegar la entrada en los Estados Unidos.
RENUNCIA DE DERECHOS: Por la presente
renuncio el derecho a solicitar la revisión del
Ofi cial de Inmigración acerca de mi admisión
en los Estados Unidos, o a apelarla, o a
impugnar cualquier acto de deportación que
no sea por razón de una solicitud de asilo.
DECLARACIÓN: Declaro que he leído y
entendido todas las preguntas y enunciados
enumerados en esta solicitud, y que las
respuestas que he propocionado en este
formulario son verdaderas y
correctas a mi mejor saber y entender.
Eversion: With foot on fl oor,
gently roll the sole of the foot
inward. Repeat with other foot.
Inversion: With foot on fl oor,
gently roll the sole of the foot
outward. Repeat with other foot.

132 JUNE 2010 | UNITED.COM
ACROSS
1. Run off
6. American
10. Frighten away
15. Recess
19. Long
20. Loyal
21. It may get you
to fi rst base
22. “High” time
23. Plume source
24. Name
25. Deadly snake
26. Castaway’s place
27. Encode
29. City in Arizona
30. Throughout
32. Hang on
35. ABC’s
38. Down and out
39. Not a through
street
41. Deaden
42. Sole supporter?
44. Small fi eld
45. “We Family”
47. Popular jeans
49. Lean white fl esh fi sh
53. Soda
54. Not fast
56. Stop working
58. “My boy”
59. Check for fi t
61. green
62. Slender gull
63. Ready for picking
64. Sonny boy
66. MasterCard rival
70. Absorbed, as a loss
71. At this point
72. Arctic transport
75. Indy entry
77. Screw shaped
79. Michelin product
80. To boot
82. Elusive creature
83. Lighter?
84. Presently
85. Cheer
87. “i” lid
90. Traditional Sunday
fare
94. Cincy player
95. Golf club carrier
97. Certain shark
99. Low card
100. Clover like
102. Blue hue
104. Great deal
ALL THEME CLUES ARE IN BOLD
105. Popular side
106. Pool division
107. Support
109. Dissipation
111. Train stop
114. Very skinny
118. Carpentry tool
119. Strikingly unusual
121. During
122. Very old Greek
money
124. Smooch
125. Silklike fabric
127. Surfi ng need
128. Tsar’s decree
132. Matter for the
gray matter
133. Fall off
134. Emphatic agreement
135. Carpenter’s tool
136. Duration
137. Manufacturer
138. Losing proposition?
139. Fantasize
DOWN
1. Watch closely
2. Trouser part
3. Boat paddle
4. To lead
5. Complete
6. Hunger
7. Desiccant
8. Beat to the tape
9. Wranglers alternative
10. Winter beginnings
11. Stopped lying
12. Citifi ed
13. Swe. neighbor
14. Duffer’s challenge
15. Liqueur fl avoring
16. Sheriff’s helpers
17. Firm
18. Other side
28. Prison-related
29. Charades, essentially
31. Battery terminal
32. Adjust
33. Interior fi nishing’s
34. A malicious woman with
a fi erce temper
36. At the proper time
37. Casual top
40. Plummet
43. Horse gear
46. Lamb’s mother
48. Tennis match part
50. Willow tree twig
CROSSWORD
BACK AND FORTH
IF YOU FILL IN THE CROSSWORD PLEASE TAKE THE MAGAZINE WITH
YOU SO IT’S REPLACED. // ANSWERS FOUND ON P. 55
51. Dried coconut meat
52. Prepare to be
knighted
54. Catch
55. Hot rock
57. Get misty-eyed
60. Bygone
63. African horned
mammal
65. Disembark a rail car
67. Frosty
68. Perceive by sight
69. Make a move
72. Kick off
73. Passenger ship
74. Wear away
75. Crucifi x
76. Assists
105. An offensive odor
78. Engine sound
108. Sandwich fi ller
BRUCE
81. Lots
110. “They be
86. Idiosyncrasy
fi nished by now”
GREG
88. Not at home
111. Ledger entry
BY
89. Think or believe
112. Give off
91. Rand McNally product 113. A model
92. Metalworkers tool
115. Eskimo hunting boat
93. Dry (off)
116. Ham it up
95. Mammal of South and 117. Flood embankment
CROSSWORD
Central America
120. Study for fi nals
96. Makeup
123. Confi ned
97. Troop group
126. Attorneys’ org.
PUZZLES
98. Put into law
127. Roll
101. Floating wreckage 129. Road map abbr.
of a ship
130. Yellow, for one
PUZPUZ
103. Middle- 131. Nightmarish street
©

McKendrick’s Steak House
ATLANTA, GA........................770.512.8888
Proprietors: Claudia & Doug McKendrick,
Rick Crowe
www.mckendricks.com
Malone’s
LEXINGTON, KY....................859.335.6500
Proprietors: Brian McCarty & Bruce Drake
www.malonesrestaurant.com
Metropolitan Grill
SEATTLE, WA.........................206.624.3287
Proprietor: Ron Cohn
www.themetropolitangrill.com
Gene & Georgetti
CHICAGO, IL.........................312.527.3718
Proprietors: Tony & Marion Durpetti
www.geneandgeorgetti.com
St. Elmo Steak House
INDIANAPOLIS, IN.................317.635.0636
Proprietors: Steve Huse & Craig Huse
www.stelmos.com
III Forks
DALLAS, TX............................972.267.1776
Proprietor: Chris Vogeli
HALLANDALE BEACH, FL......954.457.3920
Proprietor: Tommy Nevill
www.iiiforks.com
Manny’s
MINNEAPOLIS, MN.................612.339.9900
Proprietors: Phil Roberts, Peter Mihajlov
& Kevin Kuester
www.mannyssteakhouse.com
Grill 225
CHARLESTON, SC.................843.266.4222
Proprietor: Nick Palassis
Executive Chef: Demetre Castanas
www.grill225.com
Benjamin Steak House
NEW YORK, NY ...................212.297.9177
Proprietor: Benjamin Prelvukaj
Chef: Arturo McLeod
www.benjaminsteakhouse.com
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557 Mt. Pleasant Road
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info@greatsteakofna.com
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EASY
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134 JUNE 2010 | UNITED.COM
SUDOKU
THE NUMBERS GAME // BY REIKO MCLAUGHLIN
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available in many sizes
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1-800-962-6208
Dept. HE106
Or visit www.snorkel.com

Now On
Sale!
HEMISPHERESMAGAZINE.COM | JUNE 2010 137
ADVENTURE
Made Simple!
Simple to Carry, Simple to Paddle!
FREE
SHIPPING
Just
$349
Complete with
FREE
SHIPPING!
Our Sea Eagle inflatable kayak makes adventure simple.
This large 12’ 6” 3 person inflatable kayak packs to the
size of a small duffle bag and can be carried anywhere.
Paddle wild rivers, remote ponds, scenic lakes... even
ocean surf! The SE 370 weighs 32 lbs., holds 650 lbs.
and includes 2 deluxe kayak seats, 2 skegs for tracking,
3 deluxe air valves, drain valve, rigid I-beam floor,
spray skirts & carry handles.
SAVE $50. This Summer - Our SE 370 Pro Kayak Package
includes 2 7’ 10” aluminum 4-part paddles,
2 deluxe kayak seats, foot pump, nylon carry bag,
instructions and repair kit. Normally the Pro Package is
$399. complete NOW THIS PACKAGE IS ONLY $349!
But that’s not all, we are also offering FREE SHIPPING,
6 Month Money Back Trial Guarantee &
3 Year Warranty Against Manufacturing Defects!
Visit SeaEagle.com for more details
Dept HP060B,
or Call 1-800-748-8066 Mon-Fri, 9-5 EST 19 N. Columbia St., Port Jefferson, NY 11777

JUNE 2010 | UNITED.COM
138
GETTING TO KNOW YOU
WENDY THOMPSON / 43 /
Civil engineer
WHY I’M TRAVELING / I’m going
home to Washington, D.C. I
just fi nished attending a big
furniture conference here in
Chicago. I’m trying to fi gure
out what to put in a new
building I’m designing.
NEVER LEAVE HOME WITHOUT IT
I always have my Kindle. I
held off on getting one, but
I gave in a few months ago.
Now it’s indispensable. I
read a lot when I travel, or I
do sudoku.
I’D RATHER BE FLYING… / With
my daughter. She’s sixteen
and plays soccer, so we
travel all over the country
for tournaments. It’s fun and
I like soccer, but I’m really a
baseball fan.
BY ADAM K. RAYMOND
“ I always have my
Kindle when I fl y. It’s
indispensable.”
PHOTOGRAPH BY SPENCER HEYFRON
in transit
”

FRUIT AND YOGURT PARFAIT
THAI CHICKEN WRAP
United does not serve peanuts as snacks or use peanuts or peanut oils in foods
served on our flights. However, we do serve vendor products manufactured in
facilities that also produce items containing peanuts or peanut oils, and we do
have snack mixes that contain other tree nuts, such as almonds and pistachios.
NEW
NEW
WELCOME
ABOARD!
We are pleased to enhance your in-flight experience with Choice Menu
options available for purchase on most North American flights, excluding
United Express. ® This month, we’ve introduced Chocolove. ® ce with Choice Menu
Made in
Boulder, CO of fine Belgian Chocolate, each milk or dark bar is produced
in small batches for taste rivaling that of the finest European chocolatiers.
So, savor a cocktail, indulge in a snack or save time by having your meal
onboard. Whatever your choice, thank you for flying United and please
enjoy the service.
BREAKFAST
ON FLIGHTS OVER 3.5 HOURS DEPARTING BEFORE 10AM
FRUIT AND BERRY SMOOTHIE $3
Delicious preservative free blend of 100% mixed fruits and berries.
FRUIT AND YOGURT PARFAIT $5
Low fat vanilla yogurt served with fruit and a side of granola.
HAM AND SWISS CROISSANT $5
Flavorful ham and swiss cheese on a croissant with dijonnaise sauce
(served cold).
LUNCH/DINNER
ON FLIGHTS OVER 3.5 HOURS DEPARTING BETWEEN 10AM-8PM
ASSORTED CHEESE TRAY $6
Specially selected cheeses including monterey jack, havarti dill and cheddar,
dried cranberries, almonds and assorted Pepperidge Farm crackers.
TURKEY SANDWICH $9
Tender smoked turkey topped with crisp romaine lettuce and sundried
tomato aioli sauce on multigrain bread, accompanied by Kettle Classics
potato chips.
THAI CHICKEN WRAP $9
Grilled chicken breast, romaine lettuce, julienned carrots, red and yellow
bell pepper strips and Thai aioli sauce wrapped in a tortilla, accompanied
by Kettle Classics potato chips.
CHICKEN CAESAR SALAD $9
Grilled chicken, red and yellow bell pepper strips, shredded parmesan
cheese on a bed of crisp romaine lettuce, served with classic caesar
dressing and croutons on the side.
CHOCOLOVE ® CHOCOLATE BAR $3
Gourmet chocolate available in either creamy Milk or intense Dark.
Your feedback is welcomed via ualsurvey.com within seven days of your
flight. United, Choice Menu, and EasyPurchase are trademarks of United. All
other trademarks are the property of their respective owners.
We apologize if your selection is not available on today’s flight.

PAYMENT
EasyPurchase
Only credit/debit cards are accepted.
SNACKBOXES
AVAILABLE ALL DAY ON FLIGHTS OVER 2 HOURS
Actual contents may vary slightly.
CLASSIC $6
Kettle Backyard BBQ Chips Oreo Cookies
Pepperidge Farm Goldfish Crackers Sparrer
Beef Salami Gourmet Cheddar Cheese Spread Pepperidge
Farm Crackers
EAT FOR GOOD $
$ ®
Bumble Bee Chicken Salad Pepperidge Farm Crackers Kettle
Classics Plain Chips High Energy Trail Mix
Drink Mix Immaculate Baking Chocolate Chip Cookies
LUXE $
Rondelé Peppercorn Parmesan Cheese Spread Pepperidge
Farm Crackers Food Should Taste Good Multigrain Tortilla
Chips Wild Garden Hummus Dip Oloves Mediterranean or
Real Torino Sesame Breadsticks Asher’s
Dark Chocolate Pretzel
BEVERAGES
RELAX WITH YOUR FAVORITE DRINK
Beverage Service is available on most United flights. While we
try to ensure that you always receive your first choice, actual
selections may vary according to availability, class of service
or destination.
NON-ALCOHOLIC
COMPLIMENTARY
Soft Drinks
PREMIUM
ALCOHOLIC BEVERAGES
Complimentary in United Business ® and United First. ®
Priced as shown in United Economy. ®
WINES
Domestic flights only:
Domestic United Business and United First
may also choose:
Refer to printed menus for additional selections where applicable.
BEER, COCKTAILS, SPIRITS, LIQUEURS
BEER
PREMIUM COCKTAIL
SPIRITS
LIQUEURS
rule, we may not serve alcohol to customers who appear
intoxicated. Customers are limited to one alcoholic beverage
at a time during service. Only alcohol provided by United and
served by flight attendants may be consumed onboard.

Eat for Good
www.feedingamerica.org
Turn « Turn the page the page to enjoy to enjoy
www.afterschoolmatters.org
Give back while you enjoy
a great new Snackbox option
Now you can enjoy an exciting new snackbox from United’s Choice
Menu. The Eat For Good SM
snackbox is a brand new addition to the
great snack selections we offer, and it has one added benefit. With
every purchase of an Eat For Good snackbox, United will donate
$1.00 to support a critical cause-related organization. Funds from
our first Eat For Good snackbox will help Feeding America ® — the
nation’s leading hunger relief organization — support its “Nourish Our
Kids” program.
FEEDING AMERICA Through a network of over 200 food banks, Feeding America
provides food to over 25 million Americans each year.
“NOURISH OUR KIDS” More than 14 million children in America — nearly 1 in 4 do not
know where their next meal is coming from. Nourish Our Kids is a program designed
by Feeding America, in partnership with United, to ensure that no child goes hungry.
EAT FOR GOOD SNACKBOXES Each Eat For Good snackbox will be specially designed
by a student artist and will be their creative expression of the cause the
snackbox will support. This inaugural box envisions “a bountiful harvest” and was
designed by Melissa Don, an 18 year old participant in Chicago’s After School Matters
program — one of the nation’s largest teen initiatives focused on innovative, meaningful
out-of-school activities for youth.
At United, we do more than connect people and communities. We support causes
that address critical community needs. Thank you again for joining United in the fight
against hunger. Every Action Counts. SM