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Inside discov Datalo For a s this lea Datalogic Automation

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<strong>Datalo</strong>gic Group is the third largest world producer * and <strong>lea</strong>der in Europe for bar code readers, data collection mobile computers, and<br />

RFID systems. Over the past 30 years <strong>Datalo</strong>gic has established an undisputed world <strong>lea</strong>dership position in Automatic Identification<br />

and Data Capture (AIDC), as a result of high quality products, extreme flexibility, and meticulous design. <strong>Datalo</strong>gic offers outstanding<br />

and innovative business solutions in numerous markets, including retail, manufacturing, transport and logistics. The Group has<br />

been quoted on the techSTAR segment of the Italian stock exchange since 2001 as DAL.MI, with headquarters located in Calderara<br />

di Reno (Bologna). <strong>Datalo</strong>gic has over 1880 employees world-wide, in over 40 countries in Europe, Asia, the United States and<br />

the Pacific Rim. In 2007 <strong>Datalo</strong>gic completed a significant structural transformation programme <strong>lea</strong>ding to a business model with<br />

increased focus on products and market, increasing the company’s competitive edge and optimizing future investments.<br />

* VDC 2007 service<br />

Innovation > Solutions > Service > Results<br />

This development will be supported by three autonomous operative divisions:<br />

<strong>Datalo</strong>gic <strong>Automation</strong> - headquartered in Bologna, Italy, including three<br />

Business Units:<br />

• Unattended Scanning Systems (fixed scanners for the industrial market)<br />

• Marking (laser marking system) - Laservall<br />

• RFID (radiofrequency system) - EMS<br />

<strong>Datalo</strong>gic Scanning - headquartered in the US, including two Business<br />

Units:<br />

• High-Performance Retail POS Scanners (fixed scanners for the retail<br />

market)<br />

• General Purpose and Ruggedized Handheld Scanners<br />

<strong>Datalo</strong>gic Mobile - headquartered in Bologna, Italy, including the Business<br />

Unit:<br />

• Mobile Computers<br />

Additionally, there is a “Business Development” unit (currently consisting in<br />

Informatics and Shop-Evolution), which oversees organizational development<br />

of new business platforms within the Group, and assesses new merger and<br />

acquisition opportunities. Within <strong>this</strong> new organization, <strong>Datalo</strong>gic Spa of<br />

Bologna (Italy), maintains responsibility not only for company vision, strategy<br />

and values, and company policy, but also the coordination and control of the<br />

group and its companies.<br />

5

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