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Corporate brochure - Kabel BW

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1. Introduction<br />

2. The company<br />

Positioning. Vision. Mission.<br />

Company development<br />

Company ethos<br />

Brand values<br />

<strong>Corporate</strong> culture<br />

Employees<br />

Technology<br />

Products<br />

Multi-channel sales<br />

Customer service<br />

3. Product range<br />

Digital television and subscription TV<br />

Triple play<br />

Broadband Internet<br />

Telephone<br />

4. Future innovations


Simply smart – now and in the future.


Simply smart – now and in the future.


Being smart means turning<br />

good ideas into great products.


Being smart means turning<br />

good ideas into great products.


Mannheim<br />

Karlsruhe<br />

Ravensburg<br />

Freiburg<br />

Villingen<br />

Stuttgart<br />

Ulm<br />

Frankfurt<br />

Dusseldorf<br />

Hanover<br />

Berlin<br />

Munich<br />

Hamburg<br />

Leipzig<br />

Simply dynamic. Simply modern.<br />

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Simply transparent. Simply reliable. Simply smart.


Simply transparent. Simply reliable. Simply smart.


“Simply smart” isn’t just a slogan.


“Simply smart” is our philosophy.


What “Simply smart” means.


What “Simply smart” means.


What “Simply smart” means.


The digital age has begun.


80<br />

60<br />

40<br />

20<br />

0<br />

30%<br />

2006<br />

38%<br />

45%<br />

Digitalisation of primary reception in Germany by 2012<br />

55%<br />

62%<br />

70%<br />

77%<br />

2007* 2008* 2009* 2010* 2011* 2012*<br />

<br />

* Goldmedia forecast<br />

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<br />

Number of “HD-ready” households<br />

in Germany (thousands)<br />

17,500<br />

15,000<br />

12,500<br />

10,000<br />

7,500<br />

5,000<br />

2,500<br />

0<br />

“HD-ready” households in Germany as a percentage<br />

of all households owning a TV<br />

2004 2005 2006 2007 2008 2009 2010<br />

Number and percentage of “HD-ready” households in Germany<br />

Source: Screen Digest, High-definition set-top boxes and chipsets – The European market, Report 2007<br />

45<br />

40<br />

35<br />

30<br />

25<br />

20<br />

15<br />

10<br />

5<br />

0


80<br />

60<br />

40<br />

20<br />

0<br />

30%<br />

2006<br />

38%<br />

45%<br />

Digitalisation of primary reception in Germany by 2012<br />

55%<br />

62%<br />

70%<br />

77%<br />

2007* 2008* 2009* 2010* 2011* 2012*<br />

<br />

* Goldmedia forecast<br />

<br />

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<br />

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<br />

<br />

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<br />

<br />

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<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Number of “HD-ready” households<br />

in Germany (thousands)<br />

17,500<br />

15,000<br />

12,500<br />

10,000<br />

7,500<br />

5,000<br />

2,500<br />

0<br />

“HD-ready” households in Germany as a percentage<br />

of all households owning a TV<br />

2004 2005 2006 2007 2008 2009 2010<br />

Number and percentage of “HD-ready” households in Germany<br />

Source: Screen Digest, High-definition set-top boxes and chipsets – The European market, Report 2007<br />

45<br />

40<br />

35<br />

30<br />

25<br />

20<br />

15<br />

10<br />

5<br />

0


One cable can do all this – now that’s “simply smart”.<br />

<br />

<br />

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<br />

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TV<br />

PC/Laptop<br />

Digital Receiver<br />

WLAN Router<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Modem<br />

Radio<br />

Telephone/Fax


Internet flatrate + telephone connection<br />

6 Mbit/s<br />

month<br />

Internet flatrate + telephone flatrate<br />

16 Mbit/s<br />

month<br />

Internet flatrate + telephone flatrate + subscription TV<br />

32 Mbit/s<br />

month


Internet flatrate + telephone connection<br />

6 Mbit/s<br />

month<br />

Internet flatrate + telephone flatrate<br />

16 Mbit/s<br />

month<br />

Internet flatrate + telephone flatrate + subscription TV<br />

32 Mbit/s<br />

month


Internet flatrate + telephone connection<br />

6 Mbit/s<br />

month<br />

Internet flatrate + telephone flatrate<br />

16 Mbit/s<br />

month<br />

Internet flatrate + telephone flatrate + subscription TV<br />

32 Mbit/s<br />

month

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