MODULE 4 TELEVISION TRANSCRIPTS - That's English JR

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There's advertising on the television. There's advertising in the newspapers. Look! Pages and pages of it. Well, I've been thinking. You know comedians don't get paid a lot of money, so I'm selling space in my show for advertising. Are you interested? You, sir, what's your name? John John. Danny And what do you do? John I'm an English teacher. Danny Ah. Here's an advertisement for John. If you learn English from John, you'll never be wrong! Learn English from John! That was very good. John, that'll be £10. And you, madam. What do you do? Housewife I'm a housewife. Danny A housewife. Hmmm. You don't need advertising, madam. You've got enough work. My wife loves watching advertisements on television. She sees an advertisement for a sofa. The advertisement says, 'it lasts for ever'. But the sofa doesn't last for ever - paying for it lasts for ever. Anyway, my wife buys the sofa. She sees an advertisement for a new carpet and she buys it. She sees an advertisement for a table and she buys it! But my wife says it's a good investment. I will be paying for this furniture for a long time - for years. And when I finally finish paying, I will have some genuine antiques. Thank you very much. That's all from me. Thank you and good night. Street interviews Joni It's fruity, it's healthy, it's good for you, there are no calories - That's English! jam. Fraser Buy this. It's sticky and sweet and it doesn't fall off your bread. Mark You should try That's English! jam - it's delicious. DOCUMENTARY Sara (VO) Piccadilly Circus is in the centre of London. It's a typically British image. Piccadilly Circus, however, wouldn't be the same without its famous neon advertisements. Gary (VO) As in any modern nation, publicity is quite important in the United Kingdom. To sell a product you have to make people know it. And the British are experts at that. But how is an advertisement made? We asked Mr Nolan, Creative Director of a publicity agency. Mr Nolan Yes, it starts ... we meet the clients, we discuss the needs, see what the product is. Then we do some research, we find out how that product fits in the marketplace ... Thirdly we then begin coming up with ideas to match the needs of the client. Fourthly we show the client the ideas. Hopefully they approve them. We then lastly produce the ideas by way of the magazine ads, newspaper ads. We have photographers take pictures, TV use directors to film it. Then it appears on newspapers, on TV, etc. Gary (VO) Publicity is a good way of getting to know how the British live and what their main interests are. British publicity is very creative, and it uses humour for all kinds of advertisements. Sara (VO) The British, however, are very serious when it comes to regulating publicity. The Advertising Standards Authority is the agency responsible for watching over the use of stereotypes which can cause offence. So we asked Carolin Crawford, the agency's director, about the rules which regulate standards in publicity. Carolin Crawford The Advertising Standards Authority doesn't have particular rules on stereotyping, but we do have a section of our code about decency, that advertisements shouldn't offend people. If a stereotype causes offence, for example it's a negative racial stereotype, then the Authority will ask for the advertisement to be withdrawn. Sara (VO) What do you do about misleading publicity? Carolin Crawford The code of practice that we operate requires that advertisements should not mislead the public. So advertisements should not mislead by omission, exaggeration, ambiguity or anything else that is likely to affect your decision to the advertised product. If we feel the advertisement is misleading in any way, then we will ask for it to be withdrawn and not to be repeated until it has been corrected. Sara (VO) They pay special attention to publicity on television. Tobacco advertisements are completely forbidden, and those of alcohol and underwear are controlled and only shown late at night. Aren't these rules too strict for the creativity of a publicity agency? Mr Nolan gave us his opinion on the subject. Mr Nolan I don't think the rules are strict. I actually think they're fair. They ... they're there to protect the public, the audience, from unnecessary views of violence, of aggression, sexism, racism. Things like you cannot say your car is the fastest car in the world, unless it is. So I think that's a good thing. It's like a football game. The rules are there to protect you, the player and the audience from unnecessary violence, for instance. But at the end of the day it creates a good game. You can all participate and enjoy.
1 HOLIDAY TIME MODULE 6 TELEVISION TRANSCRIPTS A LET'S TAKE A HOLIDAY! Agent Good morning. Can I help you? Valerie Yes, we'd like to go on holiday. Agent Well, you've come to the right place! What kind of holiday are you interested in? Valerie We're not sure. We’ve just decided that we want to go on holiday. We need a break. Agent Europe? The Far East? Or do you prefer America? The Seychelles or Torquay? Valerie We'd rather go to Spain. Agent Spain? Why do you want to go to Spain? Valerie Because we like the sunshine and the people and the language and the food ... Agent OK. OK. Fine. You're the customer. It's your holiday. Now what sort of holiday? Do you prefer beach holidays to activity holidays? Would you rather have a hotel or a self-catering apartment. Valerie We want a hotel by the beach. Agent I see. And how long do you want to go for? Bernard A few days. Valerie Ten days. Valerie A week. Bernard Agent Perhaps it would be better to stay in England. In Torquay, in the west of England, it can be very sunny in July - up to thirty degrees. They say it has reached thirty-three ... although I can't guarantee it, of course. Valerie But we want to go to Spain. Agent You don't want to go to Spain by air. Not next week. There will be flight delays. At this time of year, the air traffic controllers all go on strike. Heathrow is full of screaming children. Going on holiday abroad can be a nightmare. I wouldn't advise it. Valerie What kind of travel agent are you? Agent I'm a friendly travel agent and I would advise Torquay. Bernard Torquay ... Agent Ah, Torquay! There are beautiful, sandy beaches, clean beaches! Very nice restaurants. One of the best things about Torquay is ... *** Agent ... is that it is close to Brixham. Valerie So what? Agent Fresh fish, that's what. Fresh fish every day, off the fishing boats. Do you like fresh fish? Bernard Yes! Agent Then go to Torquay. Valerie If all I wanted on holiday was fresh fish, I wouldn't go to Torquay, I'd go to Brixham. Agent You're right. The fish is fresher in Brixham ... but unfortunately all vacancies in Brixham have gone. Valerie Why do you insist that we should go to Torquay? Agent Oh, was I insisting? Well, it's because I always go there for my holidays. Valerie I don't want to go to Torquay. Agent Have you ever been there? Valerie No. Agent Well, you could just be lucky . . . Mind you, most places are fully booked at the moment. Bernard I've never been to Torquay. We could go by train. Valerie No, Bernard. He's mad. Agent Oh, no, no, no, no, no! This is terrible! I can't believe it! Bernard What's the matter? Agent Everything is booked up. I'm sorry. I'm so sorry. Valerie Come on, Bernard. We're wasting our time. Agent Just a minute. There might be one possibility here. Yes! My, word! You are a lucky couple. Bernard I'm sorry? Agent Shangrila! How perfect! Valerie What? Agent It's a guest house in Torquay. Mrs Chambers - that's the landlady - has just had a cancellation for next week. What good luck! It's bed and breakfast. It's terrific value -just ten pounds a night per person. Bernard That's reasonable. Agent A traditional English cooked breakfast. Can't you smell the bacon and eggs and grilled tomatoes? Valerie I want more than a good breakfast. Agent Yes, of course you do. You want an ice-cream! Bernard What facilities does Mrs Chambers' guest house have? Agent You would have your very own wash basin which would, of course. be en suite. In the residents' lounge, there is a television with full colour. *** Agent Have a good time . You'll love it. Bye ... Mum? Guess what. I have a very nice couple coming to stay with you next week. Mr and Mrs Wilson. Now, Mum, these are important customers ... B SUNSHINE ALL THE WAY Street interviews Mrs Addison Oh, the weather was really marvellous. It was sunshine all the way, and we did enjoy it. Lin On my last holiday, I went to New England in America, and it rained all the time. The weather was really dreadful. David The weather on my last holiday was terrible. It rained every day. Sara The last holiday I had in fact was a couple of weeks ago in Devon, which was rainy and horrible. I wish I could have gone on a nice,
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Page 3 and 4: outside school. Nuria It's very imp
Page 5 and 6: Joni Yesterday, I did the vacuuming
Page 7 and 8: moon. We went to Devon. Mr Hunt In
Page 9 and 10: we've got a microwave. All mod. con
Page 11 and 12: much, ladies and ... cheers. Song t
Page 13 and 14: Charlotte Grandma, Grandpa, what di
Page 15 and 16: green peppers, fresh red meat becau
Page 17 and 18: Mark My ideal partner should be tal
Page 19 and 20: Joni I love playing tennis and I li
Page 21 and 22: Rosie No, they're too big. Valerie
Page 23 and 24: carefully ... I'd like to speak to
Page 25 and 26: George Isn't that exciting? You hav
Page 27 and 28: George But you have to play Fruitlo
Page 29: TV Every man needs a Sondeus. Insid
Page 33 and 34: Library, with some of the oldest Ir
Page 35 and 36: He whispers, 'Close your eyes, it's
Page 37 and 38: Song time Gossip, ooh, gossip Gossi
Page 39 and 40: Dale Monday. Bernard Well, I didn't
Page 41 and 42: can have a chat about old times. Or
Page 43 and 44: Interviewer (VO) How do you like li
Page 45 and 46: years old. Mrs Teacher Yes, Jane wa
Page 47 and 48: Valerie Don't worry. I never liked

MODULE 4 TELEVISION TRANSCRIPTS - That's English JR

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