how-hubspot-does-inbound-creating-a-content-machine
how-hubspot-does-inbound-creating-a-content-machine
how-hubspot-does-inbound-creating-a-content-machine
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HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE<br />
Editors’ and proofreaders’ jobs are made much easier when you have<br />
an established style guide that everyone knows about, and has access<br />
to. This enables <strong>content</strong> creators to reference things like:<br />
•<br />
What tone should I use?<br />
• <strong>does</strong> the tone change for different personas?<br />
• by the way, who are our personas?<br />
• do we welcome humor?<br />
• What industry terms do we treat as proper nouns?<br />
• How do we cite data?<br />
Illustrating this in a document and periodically opening up teaching<br />
sessions to your <strong>content</strong> contributors so you can walk them through<br />
this and other protocol will help make<br />
your submissions better on<br />
the first try, alleviate<br />
pressure on editors and<br />
proofreaders, and<br />
Establish Your Style Guide.<br />
decrease the number<br />
of required revisions.
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