how-hubspot-does-inbound-creating-a-content-machine

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8 01 CHApTER CREATING A CONTENT CUlTURE. share this Ebook! www.Hubspot.com HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE
9 share this Ebook! www.Hubspot.com HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE Everyone has a talent. what is rare is the courage to nurture it. - Erica Jong A well-run machine is built with solid, high quality parts that are all working together to achieve the same goal. To become a content creation machine, you need to create a company culture that supports the goal of frequent, high quality content creation. In a content culture, content is not an afterthought; a fluffy pursuit; an optional expense. Companies that have created a content culture view content as the basis for running an inbound company -- from Marketing, to Sales, to Services. In order to create this culture of content, we have four big tips to follow.
Page 2 and 3: 2 IS THIS BOOK RIGHT FOR ME? INTROD
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