how-hubspot-does-inbound-creating-a-content-machine

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An editorial calendar is just what it sounds like
-- a calendar that details the content you’ll be
publishing every day. you can create an editorial
calendar with varying levels of sophistication to
meet your needs, but the benefit is the same:
To elevate your content strategy from random
publishing, to creating content with a purpose
that’s meant to serve a specific business need.
HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE
The most simple version of your editorial calendar can simply be with
your blog. Schedule out content for anywhere from two weeks, to a
month, to a quarter, and include topics, date of publish, and assigned
author. Keep authors to a submission deadline that works for your
editorial team, whether that means authors submit one business day in
advance, or one week in advance.
you can elevate your editorial calendar by also incorporating other
channels and campaigns. For instance, v2 of your editorial calendar
might pull in content used to promote blog posts on social media,
and might coordinate campaigns around new lead generation
offers scheduled to be created. This is how you can facilitate other
departments and sub-teams within your Marketing department working
together.
Create an Editorial Calendar.