Ahoy!- Hosted by www.commodore.ca

GH ST
G
BUSTERS
ExcIusive Ex c Ius i v e GhoSlbuSlerS GhoSlbuSlers logo CI 1984 ColumbIa Ptctures PtClures Industries, Industnes, Inc
BUSTERS By Robert Robert J. Sodaro
An An Ahoy!
"W
ho
'--__-''----!._...J goers answered "Ghostbusters.·
you gonna call?" went the
most popular musical question of
1984. Tens of millions of movie-
'--__ ----''---2._-' goers answered "CllOstbusters. ·
Columbia Pictures stockholders stockholders answered "My accountant-mycountant
- my banker-my banker- my broker." broker. " Columbia's merchandising
executives answered "The T-shirt makers
-the - the lunchbox manufacturers-the manu facturers- the Saturday morning
cartoon producers" producers" as they launched launched the largest li- li-
censing spree for any movie since Star Wars.
One of those calls, of course, was to a computer
game company. If you want reputation, a hit-laden
track record, record , and some of of the nation's nation's top designers,
who you gonna call? Ac(ivision, Activision, of course.
GllDstbusters Chostbusters represents the gaming giant's first
experience with licensing. They'd always shunned
that path, path. preferring preferring to lead the market with landmark
games like River Raid and Pitfall. But Ghost- Chost-
Top left: spook's-eye view ofthe of the city, from which plnyers players spot haullted haunted buildillgs bllildillgs alld stray Roamers. Roamers. Top right:
with a make all 011 a specter, the Busters Blisters head toward the scelle. Bottom left: breakillg out alit their portable contaitlment
cOlltainmellt
devices to trap a slimer. Bottom right: call YOllr your men mell toast the dreaded Stay-Puft StaY-PIIJt Marshmallow Mall? Mall?
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AHOYI AHOY! 59