01.05.2013 Views

A new gold standard - Alliance for Responsible Mining

A new gold standard - Alliance for Responsible Mining

A new gold standard - Alliance for Responsible Mining

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

JEWELLERY<br />

Jewellery: a<br />

tale of love,<br />

death and<br />

hope<br />

Gold mining in El Paso, Choco rain<strong>for</strong>est, Colombia.<br />

Photo by Christian Cheesman, CRED director<br />

24 www.ethicalconsumer.org JANUARY/FEBRUARY ‘11<br />

Responsibly sourced<br />

jewellery is now<br />

available. But the<br />

mainstream is still an<br />

ethical minefield, argues<br />

Leonie Nimmo.<br />

The Chilean San José mine was propelled<br />

to infamy in 2010 thanks to the<br />

rescue of 33 miners that had been<br />

trapped underground <strong>for</strong> 69 days. Live on<br />

television the world witnessed the incredible<br />

event, a testimony to human endurance and<br />

technological achievement. But why were those<br />

lives risked in the first place, in a notoriously<br />

dangerous type of mine, responsible <strong>for</strong><br />

regular fatalities? During all of the <strong>new</strong>s<br />

reports of distraught wives and girlfriends,<br />

their hope, love – even their underwear – there<br />

was a deafening silence from the mining<br />

industry.<br />

The supply chains which bring us precious<br />

metals and gemstones have, at their source,<br />

some horrific human rights abuses and<br />

environmental crimes. A catalogue of atrocities<br />

from around the globe includes dead and<br />

damaged miners, displaced indigenous people,<br />

slavery, mass rapes and land and water sources<br />

poisoned to such an extent that they will never<br />

recover.<br />

But positive change is afoot. Recent years<br />

have witnessed some serious attempts to<br />

improve the trade and February 2011 brings<br />

us the first Fairtrade and Fairmined certified<br />

<strong>gold</strong>, following the launch of <strong>standard</strong>s in<br />

2010. Campaign groups have made significant<br />

strides in pressuring the big name jewellers<br />

to implement measures that begin to address<br />

some of the problems that are almost<br />

synonymous with their products. There are<br />

also a growing number of ethical jewellers<br />

which know where their materials come from<br />

and in what conditions they are produced.<br />

Many of these are driven by a genuine desire<br />

to ensure that local people in impoverished<br />

countries benefit from the riches that surround<br />

them. So, thanks to the determination of<br />

a dedicated group of activists within the<br />

industry, it is now completely possible to<br />

purchase responsibly sourced jewellery.<br />

This report examines some of the issues<br />

surrounding <strong>gold</strong> and diamonds.<br />

Over the following pages we take a look at<br />

two very different initiatives designed to<br />

improve supply chains – the governmentled<br />

Kimberley Process, with a stated aim to<br />

eliminate trade in conflict diamonds, and<br />

the grassroots approach of Fairtrade and<br />

Fairmined <strong>gold</strong> (see page 27). And on page<br />

29 we introduce jewellery companies with<br />

credible ethical credentials.


Diamonds<br />

The Kimberley Process (KP) is a voluntary<br />

diamond certification scheme that was<br />

established in 2003 following years of<br />

diamond-fuelled civil wars in West Africa.<br />

Its members are governments with the<br />

EU represented as a one member. Nongovernmental<br />

organisations and campaign<br />

groups have observer status alongside<br />

industry which is represented by the World<br />

Diamond Council. The Kimberley Process has<br />

no legislative power but member governments<br />

must implement national laws in line with<br />

Kimberley procedures. Most mainstream<br />

jewellers now offer KP certified diamonds<br />

promoted as ‘conflict free’.<br />

For the most part the<br />

conscience of consumers<br />

has been appeased.<br />

In the early years the<br />

scheme made recognisable<br />

progress but inherent<br />

problems have become<br />

impossible to ignore.<br />

A fundamental issue is<br />

that the KP only considers<br />

diamonds that fund civil<br />

wars and militia groups<br />

‘conflict diamonds’.<br />

There<strong>for</strong>e violence carried<br />

out by state <strong>for</strong>ces is essentially sanctioned.<br />

With a membership that includes countries<br />

such as the Democratic Republic of Congo,<br />

Angola, and Sierra Leone, it is easy to see<br />

why this has been a sticking point. The group<br />

makes its decisions by consensus, there<strong>for</strong>e<br />

any member state can effectively veto<br />

progress. According to Annie Dunnebacke<br />

of the campaign group Global Witness, this<br />

invariably results in “the lowest common<br />

denominator” prevailing. 1<br />

The KP certifies nation states rather<br />

than individual mines and currently the<br />

only country recognised as not meeting its<br />

<strong>standard</strong>s is the Côte d’Ivoire. This allows the<br />

organisation to claim that today less than 1%<br />

of diamonds are conflict diamonds; down<br />

from 15% be<strong>for</strong>e the scheme was launched. 2<br />

Kimberley in Crisis<br />

The Marange diamond fields in Zimbabwe<br />

have thrown the KP its biggest challenge<br />

to date. In the words of CRED Jewellery’s<br />

Business Director Christian Cheesman, the<br />

organisation is “in freefall”. 4 As this magazine<br />

was going to print it may well have just<br />

crashed and burned. On 16th November<br />

2010, the Zimbabwean KP monitor Abbey<br />

Chikane was reported to have approved<br />

Marange diamonds <strong>for</strong> export despite the<br />

fact that the organisation’s plenary meeting<br />

in Jerusalem ended on 4th November at a<br />

deadlock over the issue of the Marange fields.<br />

Sources claim they could be the biggest<br />

diamond reserves in the world, potentially<br />

“People woke up<br />

in the morning<br />

and the law had<br />

been changed. The<br />

punishment <strong>for</strong><br />

crossing the <strong>new</strong>ly<br />

drawn line was<br />

death”. 3<br />

providing 40% of rough diamond supply<br />

globally. 1<br />

Following the discovery of diamonds in the<br />

east of Zimbabwe in 2006, the government<br />

withdrew the rights held by a British company<br />

to mine the area and opened it up to anybody<br />

and their pickaxe. People flocked there from<br />

places as far afield as Belgium, Equatorial<br />

Guinea and Pakistan. 5 Five months later a<br />

police operation was launched, ostensibly<br />

to prevent illegal mining. Instead, against<br />

a background of human rights abuses, the<br />

police <strong>for</strong>ced miners to <strong>for</strong>m syndicates under<br />

their ‘protection’.<br />

The diamond rush reached its peak in<br />

November 2008 when it was brutally crushed<br />

by the Zimbabwean<br />

military one month after<br />

Mugabe’s ZANU-PF party<br />

agreed to share power<br />

with the Movement <strong>for</strong><br />

Democratic Change<br />

(MDC). Over three<br />

weeks, an estimated 214<br />

people were slaughtered<br />

by troops and helicopter<br />

gunships. 5 “People woke<br />

up in the morning and the<br />

law had been changed”,<br />

according to an editor<br />

of online Zimbabwean<br />

publication Zimeye, who did not wish to be<br />

named, “But they didn’t have access to that<br />

in<strong>for</strong>mation. The punishment <strong>for</strong> crossing the<br />

<strong>new</strong>ly drawn line was death.” 3<br />

The military has since <strong>for</strong>med their own<br />

syndicates, at times using <strong>for</strong>ced labour,<br />

including child labour, from the neighbouring<br />

villages and towns. Evictions, torture, rapes,<br />

beatings, executions and the refusal of medical<br />

care to people injured in the diamond fields<br />

have all been reported. 6<br />

According to Global Witness, the military<br />

today control 95%-97% of the Marange<br />

fields. 1 The rest are controlled by concessions<br />

which were granted to two South African<br />

companies in a way that allegedly violated the<br />

country’s own tendering laws. 7 The companies<br />

are reportedly headed up by senior <strong>for</strong>mer<br />

military officials and close allies of Mugabe<br />

who, along with the military, were rewarded<br />

<strong>for</strong> their loyalty to his ZANU-PF party.<br />

Following pressure from human rights<br />

organisations, exports from the Marange<br />

mines were temporarily frozen out from<br />

the Kimberley Process in November 2009.<br />

However, this in itself created a significant<br />

crack in the Process as it violates the the<br />

principle of state, rather than individual<br />

mine, accreditation and thereby drastically<br />

reduces the KP’s leverage. Whilst the Marange<br />

diamonds were (supposedly) held up, those<br />

from the other two diamond mines in<br />

Zimbabwe, one majority owned by mining<br />

giant Rio Tinto, continued to flow.<br />

A Joint Work Plan was agreed and the<br />

buyers’ guide<br />

Zimbabwean government was expected to<br />

implement a set a re<strong>for</strong>ms to demilitarise the<br />

Marange mines and prevent smuggling. The<br />

Kimberley Process appointed Abbey Chikane,<br />

a South African national, to devise the Plan<br />

and monitor the country’s progress. In May<br />

2010 he visited the country, a trip which<br />

apparently led to the arrest of a member of<br />

the civilian group that has official recognition<br />

by the Kimberley Process as a partner agency,<br />

the Centre <strong>for</strong> Research and Development<br />

(CRD). “It was a terrifying experience <strong>for</strong> the<br />

whole organisation”, said the Zimeye editor,<br />

“they were literally panicking, they were<br />

looking to get people out of the country”. 3<br />

Following Chikane’s report, which was<br />

heavily criticised by Human Rights Watch, the<br />

Kimberley Process approved two shipments to<br />

be exported from Marange at a meeting in St.<br />

Petersburg in July 2010.<br />

In September, the Daily Mail reported<br />

that in a government to government deal,<br />

rough diamonds from the mines were being<br />

exported to China under the supervision of<br />

the Chinese military in return <strong>for</strong> guns and<br />

ammunition. 8<br />

A deal was then struck with an Indian<br />

consortium of companies in October. It was<br />

agreed that the Marange fields would supply<br />

$1.2 billion of diamonds a year to <strong>new</strong>ly<br />

<strong>for</strong>med company Surat Rough Diamond<br />

Sourcing India Limited (SRDSIL). Little<br />

mention was made of what would happen<br />

should the KP rule against the Marange<br />

diamonds at its November meeting, and<br />

the issue remains unclear. A clue perhaps<br />

lies in the fact that the Indian consortium<br />

committed to providing the equipment and<br />

training <strong>for</strong> cutting and polishing to happen<br />

in-country. Another gaping loophole in the<br />

Kimberley Process is that it only refers to<br />

Zimbabwean Minister of Mines Obert Mpofu<br />

with handfuls of Marange diamonds at the Blue<br />

Star factory in Surat, India, October 2010<br />

image sourced from www.diamonds.net<br />

JANUARY/FEBRUARY ‘11 www.ethiscore.org 25


JEWELLERY<br />

rough diamonds. There<strong>for</strong>e those that are cut<br />

and polished in their country of origin can<br />

still legitimately be traded within the system,<br />

regardless of whether they would otherwise<br />

have been defined as conflict diamonds.<br />

Diamond dealers in the USA have since<br />

sent urgent messages to their Chinese and<br />

Indian counterparts requesting that the<br />

Marange diamonds be separated from other<br />

supply chains. President of jewellery retailer<br />

Borsheim’s pleaded: “I beg of Surat people<br />

to please segregate the Marange goods,<br />

be<strong>for</strong>e they supply us with the orders.” The<br />

SRDSIL has responded that this would be<br />

“impossible”. 9 There are clear signs within<br />

the industry that the Marange diamonds<br />

could destroy the legitimacy of the Kimberley<br />

Process, and potentially it won’t be long be<strong>for</strong>e<br />

consumer awareness catches up.<br />

Meanwhile Zimbabweans brace themselves<br />

<strong>for</strong> a <strong>new</strong> wave of violence in the run-up to<br />

elections, expected in June 2011. Reports<br />

of harassment by ZANU-PF militia are<br />

already beginning to leak out. The Minister<br />

of Defence has reportedly already said he<br />

will not allow the opposition to take over;<br />

likewise soldiers have stated they would<br />

not support the MDC. 3 Unchecked, the<br />

Marange diamonds could well help to prop<br />

up Mugabe’s regime and its corrupt elite <strong>for</strong><br />

many years to come.<br />

Laboratory grown<br />

diamonds<br />

Laboratory grown diamonds, also<br />

called synthetic or cultured diamonds,<br />

are now a commercial reality in the<br />

jewellery industry. Identical in chemical<br />

composition to natural diamonds, and<br />

substantially cheaper, they are an obvious<br />

way to avoid purchasing blood diamonds.<br />

However, question marks remain<br />

over the environmental impact of the<br />

manufacturing process and the working<br />

conditions in laboratories, many of which<br />

are reportedly in Asia. Retailer Vivien<br />

Johnston says she has been unable to<br />

access much in<strong>for</strong>mation about employee<br />

conditions and auditable <strong>standard</strong>s:<br />

“Nobody trying to sell me them has been<br />

able to tell me”. Johnston and Cheesman<br />

also concur that buying lab grown<br />

diamonds displaces the development<br />

potential of responsibly sourced natural<br />

diamonds.<br />

26 www.ethicalconsumer.org JANUARY/FEBRUARY ‘11<br />

International Jeweltree Foundation<br />

There are a growing number of jewellers who know their supply chains<br />

and only source from places that they are confident meet social and<br />

environmental <strong>standard</strong>s. Organisations such as the Jeweltree Foundation<br />

help to make this a reality by supplying retailers with gemstones and precious<br />

metals with guaranteed supply chain transparency. Their diamonds are sourced<br />

from places such as the Liqhobong Diamond Cooperative, a women’s mining co-operative in<br />

Lesotho.<br />

Silver<br />

Many ethical jewellery companies offer recycled silver products, and while some jewellers<br />

offer ‘fairly traded’ silver, there is no Fairtrade Foundation certification <strong>for</strong> silver.<br />

Israel and the Diamond<br />

Trade<br />

In a suburb of Tel Aviv, a <strong>for</strong>est of gleaming<br />

skyscrapers marks the Diamond District,<br />

home to perhaps the biggest diamond trading<br />

floor in the world. Diamonds accounted <strong>for</strong><br />

24% of Israeli export earnings in 2009, worth<br />

£7.3 bn. 10 According to Vivien Johnston of<br />

ethical jewellery retailer Fifi Bijoux, the Israeli<br />

diamond industry has historically had a<br />

reputation of being associated with the trade<br />

in blood or conflict diamonds: “They went in<br />

where other people feared to tread”. 11<br />

Today, however, Israeli diamonds have been<br />

the focus of protests <strong>for</strong> a different reason.<br />

In the lead up to the Jerusalem meeting a<br />

Facebook campaign, spearheaded by the Irish<br />

Palestine Solidarity Campaign (IPSC), sought<br />

to highlight the significance of diamonds <strong>for</strong><br />

Ramat Gan city, Tel Aviv, Israel<br />

– ‘The Diamond District’<br />

image © Slidezero | Dreamstime.com<br />

Israel’s exports and economy and the role that<br />

this has played in financing the occupation<br />

of Palestine. For those campaigning <strong>for</strong> the<br />

boycott of Israeli goods, focussing on the<br />

diamond industry could be significant.<br />

The possibility that Israeli diamonds may<br />

have been processed in illegal settlements<br />

presents another boycott angle. Who Profits?,<br />

the organisation that monitors settlement<br />

industrial production, has no record of such<br />

activity, and have pointed out that much<br />

Israeli diamond processing is now outsourced<br />

to India. 12 However, Salwa Alenat, of Israeli<br />

workers’ rights organisation Kav LaOved,<br />

told Ethical Consumer that she had met<br />

with a Palestinian who worked in a diamond<br />

workshop located in the industrial settlement<br />

of Atatrot in August 2010. 13<br />

Links<br />

•<br />

•<br />

•<br />

•<br />

•<br />

•<br />

•<br />

•<br />

•<br />

•<br />

•<br />

<strong>Alliance</strong> <strong>for</strong> <strong>Responsible</strong> <strong>Mining</strong> (ARM)<br />

www.communitymining.org<br />

Communities and Small-Scale <strong>Mining</strong><br />

(CASM) www.artisanalmining.org<br />

Fair Jewellery Action<br />

http://blog.gregvalerio.com<br />

Fairtrade Foundation<br />

www.fairtrade.org.uk<br />

Fairtrade Labelling Organizations<br />

International (FLO) www.fairtrade.net<br />

Jeweltree Foundation<br />

www.jeweltreefoundation.org<br />

Kimberley Process<br />

www.kimberleyprocess.com<br />

Initiative <strong>for</strong> <strong>Responsible</strong> <strong>Mining</strong><br />

Assurance www.responsiblemining.net<br />

Madison Dialogue<br />

www.madisondialogue.org<br />

No Dirty Gold Campaign<br />

www.nodirty<strong>gold</strong>.org<br />

<strong>Responsible</strong> Jewellery Council<br />

www.responsiblejewellery.com<br />

References: 1 Telephone interview with Annie Dunnebacke of Global Witness, 10/11/2010 2 http://www.kimberleyprocess.com/background/index_en.html [accessed 25/11/10] 3 Telephone<br />

interview with editor of Zimeye, 10/11/2010 4 Telephone interview with Christian Cheesman, CRED Business Director, 17/11/2010 5 Diamonds in the Rough: Human Rights Abuses in the Marange<br />

Diamond Fields of Zimbabwe, Human Rights Watch, June 2009 6 “Diamonds in the Rough” Human Rights Watch, June 2009; Zimeye interview, 10/11/2010; “Return of the Blood Diamond: The<br />

deadly race to control Zimbabwe’s <strong>new</strong>-found diamond wealth”, Global Witness, June 2010 7 “Deliberate Chaos: Ongoing Human Rights Abuses in the Marange Diamond Fields of Zimbabwe”,<br />

Human Rights Watch, June 2010 8 “Mugabe’s darkest secret: An £800bn blood diamond mine he’s running with China’s Red Army”, the Daily Mail, 18/09/10 available from http://www.dailymail.<br />

co.uk/<strong>new</strong>s/world<strong>new</strong>s/article-1313123/Robert-Mugabes-darkest-secret-An-800bn-blood-diamond-run-Chinas-Red-Army.html [accessed 19/11/10] 9 “Zimbabwe Diamond Deal Faces Western<br />

Criticism”, 31/10/2010, available from http://www.diamondpriceguide.com/<strong>new</strong>s/nc205_World-News/n88444_Zimbabwe-Diamond-Deal-Faces-Western-Criticism, [accessed 19/11/2010] 10 http://<br />

www.intracen.org/appli1/TradeCom/TP_EP_CI_HS4.aspx?IN=84&RP=376&YR=2006&IL=84%20%20Boilers,%20machinery;%20nuclear%20reactors,%20etc&TY=E [accessed 19/11/2010] 11<br />

Telephone interview with Vivien Johnston of Fifi Bijoux, 12/11/2010 12 Email from Merav Amir, of Who Profits from the Occupation project, received 08/11/2010 13 Interview with Salwa Alenat,<br />

Kav LaOved, 03/11/2010, Manchester, and email received 13/11/2010.


A <strong>new</strong> <strong>gold</strong><br />

<strong>standard</strong><br />

John Childs takes a<br />

look at the launch of<br />

Fairtrade <strong>gold</strong>.<br />

Artisanal <strong>gold</strong> mining in Tanzania. Photo by Joseph Rengu.<br />

Fairtrade <strong>gold</strong> was supposed to be<br />

impossible. At least that’s what Michael<br />

Barratt Brown, fair trade pioneer and<br />

co-founder of Cafédirect, said in his clarion<br />

call heralding the fair trade movement’s<br />

arrival into the public consciousness in the<br />

early 1990s. Metals and minerals markets<br />

were, he argued, too complex to be able to<br />

guarantee the supply chain “direct to the<br />

final consumer” 1 . Fast-<strong>for</strong>ward through two<br />

decades of fair trade success, allied to the hard<br />

work of campaigners, experts and miners, and<br />

that assumption has been proved false. From<br />

February 2011 consumers will be able to buy<br />

fully traceable <strong>gold</strong> jewellery dually certified<br />

as both ‘Fairtrade’ and ‘Fairmined’. This<br />

will be the world’s first independent ethical<br />

certification system <strong>for</strong> <strong>gold</strong>.<br />

The Fairtrade/Fairmined labels’ aim is<br />

to benefit artisanal and small-scale <strong>gold</strong><br />

miners who find it hard to achieve a fair<br />

price <strong>for</strong> the <strong>gold</strong> that they extract. Their<br />

work is dangerous, poorly regulated and<br />

often environmentally damaging. Moreover,<br />

small-scale miners are often characterised<br />

in profoundly negative ways. Media and<br />

governments in their home countries are<br />

largely unsympathetic to their struggles,<br />

privileging the rights of multinational<br />

mining corporations. Small-scale miners are<br />

represented variously as criminal, irrational,<br />

or mercenary. In Tanzania, where I have<br />

studied small-scale <strong>gold</strong> miners, they are<br />

blamed <strong>for</strong> anything from environmental<br />

destruction to the murder of albinos <strong>for</strong> body<br />

parts.<br />

It’s against this background that the<br />

Fairtrade model promises to mark a<br />

radical shift by recasting the figure of the<br />

artisanal miner in a positive way, capable<br />

of community-driven empowerment.<br />

The miner is re-cast as responsible rather<br />

than irresponsible, professional rather<br />

than irrational, trustworthy rather than<br />

opportunistic. Changing the prevailing<br />

attitudes towards small-scale miners and<br />

challenging the stereotypes that feed into<br />

the marginalisation of millions of miners<br />

worldwide is at the heart of ef<strong>for</strong>ts to improve<br />

their livelihoods. Simply put, miners, and<br />

their families, need to be taken seriously in<br />

order <strong>for</strong> serious changes to happen.<br />

Fairtrade <strong>gold</strong> has emerged through<br />

a network of campaigners, experts and,<br />

crucially, miners themselves. The collaborative<br />

nature of the certification process aims to<br />

combine the marketing experience of the<br />

Fairtrade Labelling Organisation with the<br />

technical understanding of the <strong>Alliance</strong><br />

<strong>for</strong> <strong>Responsible</strong> <strong>Mining</strong> (the ‘Fairmined’<br />

element). Through this partnership <strong>gold</strong><br />

purchased is guaranteed to have been<br />

mined <strong>for</strong> a fair price in an environmentally<br />

responsible manner and with high levels of<br />

labour <strong>standard</strong>s.<br />

buyers’ guide<br />

The pilot Fairtrade <strong>gold</strong> projects are all in<br />

South American countries. This is perhaps<br />

unsurprising owing to the pre-existing<br />

Fairtrade networks in place there. However,<br />

Cred Jewellery’s Business Director Christian<br />

Cheeseman, who has been instrumental in<br />

the development of the Fairtrade <strong>standard</strong>s,<br />

told Ethical Consumer that plans are afoot to<br />

move into other parts of the world. “There<br />

are a heck of a lot of opportunities to work in<br />

Africa and we are looking into opportunities<br />

there,” he notes. The scope of the movement’s<br />

focus is, then, geographically broad. However,<br />

artisanal and small-scale mining is, in many<br />

countries, usually undertaken without a<br />

licence (often <strong>for</strong> good reason given the high<br />

cost of obtaining one), and so effectively<br />

operates outside of the law. As Fairtrade will<br />

only be open to licensed miners, the number<br />

of miners that Fairtrade can reach may be<br />

limited. Also in<strong>for</strong>mal buying networks that<br />

offer prices above the market rate may be seen<br />

as a better option <strong>for</strong> some miners selling <strong>gold</strong><br />

in certain countries.<br />

Nevertheless, Fairtrade’s <strong>gold</strong> certification<br />

system is, simply put, the only way to<br />

guarantee that <strong>gold</strong> mined on a small-scale<br />

has been done so responsibly. There are,<br />

it should be noted, a number of ethical<br />

initiatives that attempt to raise the <strong>standard</strong>s<br />

prevalent in large-scale mining. Earthwork’s<br />

No Dirty Gold campaign, <strong>for</strong><br />

example, aims to raise consumer<br />

awareness of the environmental<br />

and human rights abuses that are a<br />

feature of certain large-scale mine projects<br />

worldwide (see page 29).<br />

For the consumer looking to buy ethically<br />

produced <strong>gold</strong> there are a number of<br />

questions. Should I buy large-scale or smallscale<br />

produced <strong>gold</strong>? Is recycled <strong>gold</strong> better?<br />

Should I even buy <strong>gold</strong> at all? Fairtrade’s<br />

promise of a fully traceable and transparent<br />

model offers hope to artisanal and small-scale<br />

miners in a long neglected and poverty driven<br />

industry.<br />

Reference 1 Barratt-Brown, M. (1993). Fair Trade: Re<strong>for</strong>m and<br />

realities in the International Trading System. London: Zed.<br />

JANUARY/FEBRUARY ‘11 www.ethiscore.org 27


JEWELLERY<br />

The winding<br />

rivers of<br />

Alaska’s<br />

Bristol Bay witness<br />

the largest salmon run<br />

on the planet. Those fish<br />

<strong>for</strong>m part of an eco-system that supports<br />

a glorious range of ancient American fauna:<br />

caribou, moose, grizzly bears and, of course,<br />

salmon fishermen. Snow-capped mountains<br />

provide the stunning backdrop to a fishing<br />

way of life that stretches back centuries. Sarah<br />

Palin chose to name her daughter, Bristol,<br />

after this special place. Yet Alaska’s <strong>for</strong>mer<br />

governor supports a mining project that<br />

threatens its very soul.<br />

For Bristol Bay is quite literally a <strong>gold</strong> mine.<br />

Or a copper mine, depending on prices in<br />

the metal markets. Exploratory missions have<br />

discovered deposits worth over $300 billion.<br />

As a result, mining giants Northern Dynasty<br />

and Anglo American are pressing hard to<br />

commence operations at ‘Pebble Mine’, which<br />

would be the largest open pit operation in<br />

North America.<br />

These plans have met fierce opposition<br />

from a coalition of local residents,<br />

environmental campaigners and fishermen<br />

worldwide. For Bristol Bay’s ore deposits lie<br />

directly beneath salmon spawning habitat.<br />

<strong>Mining</strong> will generate as much as 10 billion<br />

tons of mine waste, stored at the headwaters<br />

of Bristol Bay behind large dams, according<br />

to campaign website OurBristolBay. And<br />

image © Sashkinw | Dreamstime.com<br />

Red <strong>gold</strong><br />

Will Hodson reports on a pristine wilderness sitting on a <strong>gold</strong> mine.<br />

28 www.ethicalconsumer.org JANUARY/FEBRUARY ‘11<br />

dams, as we all know, get busted. Hungary’s<br />

recent flood of toxic waste should serve as<br />

a warning. And Anglo-American have been<br />

implicated in waste spills and water pollution<br />

be<strong>for</strong>e. The company points to the significant<br />

experience of their current CEO on matters<br />

environmental. Un<strong>for</strong>tunately, that experience<br />

includes serving on BP’s ethics, safety and<br />

environment board.<br />

‘Red Gold’, screened in London in<br />

November is a beautiful, if quixotic, film that<br />

brings Bristol Bay to life. Our evening was all<br />

the more intriguing <strong>for</strong> the attendance, and<br />

frequent intervention, of Anglo American’s<br />

Chief Operating Officer <strong>for</strong> Pebble Mine.<br />

Grizzly mother and<br />

cubs at Moraine<br />

Creek, Katmai<br />

National Park.<br />

Photo by Ben Knight<br />

Local Alaskans greet<br />

Sir Mark Moody<br />

Stuart, president of<br />

Anglo American’s<br />

board of directors,<br />

in Dillingham,<br />

Alaska, on March<br />

28, 2009.<br />

Photo by Matt Davidson<br />

“I’m sorry. I hope I didn’t talk too much.<br />

It’s important that your voice is heard<br />

too.” Bizarrely, those were the words of a<br />

subsistence fisherman, addressing Anglo<br />

American’s COO. Never mind that the mining<br />

giant has hired an army of lobbyists to make<br />

their voice heard in the corridors of power.<br />

Anglo-American claims that it “will not go<br />

where people don’t want us.”Campaigners cite<br />

a recent survey which found 80% of Bristol<br />

Bay area residents oppose the mine. Yet the<br />

precautionary principle cuts little ice with<br />

Bruce Jenkins – Northern Dynasty’s COO and<br />

Red Gold’s pantomime villain.<br />

“In my opinion,” he began, trying<br />

desperately to remember his Oscar Wilde<br />

quotebook, “conventional wisdom is always<br />

conventional... but not always wise.”<br />

Far wiser, imply the mining companies, is a<br />

simple cost-benefit analysis. For them, $300bn<br />

of Pebble Mine’s metals outweigh any possible<br />

costs to Bristol Bay’s salmon catch, at just<br />

over $100m annually. But how do you weigh<br />

a way of life? The cod-<strong>for</strong>saken ghost towns<br />

on Canada’s east coast have lost far more than<br />

their fisheries. Bruce Jenkins in particular<br />

should recall Oscar Wilde’s definition of<br />

a cynic – “a man who knows the price of<br />

everything and the value of nothing.”<br />

Find out more: www.earthworksaction.org<br />

www.ourbristolbay.com


Ethical<br />

Jewellers CRED<br />

Many jewellery companies now make ethical<br />

claims about their products, and as always it<br />

is wise to exercise caution. A genuine ethical<br />

jeweller will be able to tell you where their<br />

products have been sourced, and provide<br />

some detail about the communities that have<br />

supplied the raw materials. Transparency and<br />

traceability are the key issues so it should be<br />

fairly obvious to prospective buyers whether<br />

retailers genuinely know their supply chains.<br />

The sector doesn’t fit very neatly into<br />

our existing ethiscore system. Instead<br />

we’ve selected five jewellers we are happy<br />

to recommend. Most featured positively in<br />

Earthworks’ No Dirty Gold campaign recent<br />

‘Tarnished Gold?’ report, which assessed the<br />

jewellery industry’s progress on the ethical<br />

sourcing of metals. Companies were rated<br />

in the report against the campaign’s ‘Golden<br />

Rules,’ with Fairtrade <strong>gold</strong> pioneers CRED<br />

receiving the highest rating. Prices range<br />

anywhere between £80 and £10,000.<br />

April Doubleday<br />

Golden Rules score: 11.5 out of 16.<br />

A contemporary jewellery designer and<br />

maker who works with responsibly sourced<br />

<strong>gold</strong> from co-operative mines, mined in<br />

accordance with Fairtrade and Fairmined<br />

Standards. Uses recycled silver, traceable<br />

diamonds from Canada and lab-grown<br />

coloured gems. Re-designs existing jewellery<br />

<strong>for</strong> re-use.<br />

Studio in North Devon and attends craft<br />

and jewellery fairs in other locations.<br />

www.aprildoubleday.com Tel: 07773 709334.<br />

CRED Jewellery<br />

Golden Rules score: 13.5 out<br />

of 16<br />

Founder members of the<br />

<strong>Alliance</strong> <strong>for</strong> <strong>Responsible</strong><br />

<strong>Mining</strong> (ARM) and Fairtrade<br />

jewellery pioneers, CRED has<br />

been instrumental in making<br />

Fairtrade <strong>gold</strong> and platinum a reality through<br />

its work with the Colombian co-operative<br />

Oro Verde. Continues to campaign <strong>for</strong><br />

Fairtrade <strong>standard</strong>s throughout jewellery<br />

supply chain. In the absence of a supply<br />

of fresh silver that meets ethical <strong>standard</strong>s,<br />

CRED use 100% recycled silver sourced<br />

from the UK, but continues to seek supplies<br />

of silver that meet Fairtrade criteria. “We’re<br />

trying our hardest!” according to Business<br />

Director Christian Cheesman. Uses fully<br />

traceable diamonds sourced from Canada,<br />

Australia and Namibia. Coloured gemstones<br />

come with a certificate of origin. Supply chain<br />

policy published on website.<br />

Studios in London and Chichester, plus<br />

stockists.<br />

www.credjewellery.com Tel: 01243 773588.<br />

CRED Eden Wash engagement ring<br />

Fifi Bijoux<br />

Golden Rules score: 11.5 out of 16.<br />

Jeweltree Foundation Licence Holder (see<br />

page 26).<br />

Founder Vivien Johnston is Chair and<br />

co-founder of the British Ethical Jewellery<br />

Association. Company is actively engaged<br />

with multi-stakeholder initiatives such as<br />

ARM and Communities & Small Scale<br />

<strong>Mining</strong> (CASM), thus driving positive change<br />

in the sector. Sources <strong>gold</strong> and platinum<br />

from community mines in Argentina and<br />

Colombia which are Fairtrade compliant as<br />

well as meeting ecological criteria. Uses fully<br />

traceable diamonds from mines and polishing<br />

workshops which comply with ethical criteria.<br />

Gems sourced only from traceable, ethical<br />

sources.<br />

www.fifibijoux.com Tel: 0208 133 2531 or<br />

07789 224705.<br />

Additional research by Louise Sheridan.<br />

buyers’ guide<br />

Fairtrade wedding bands<br />

Ingle and Rhode<br />

Golden Rules score: 13 out of 16.<br />

Sources fair trade <strong>gold</strong> from the EcoAndina<br />

Foundation in the north-west of Argentina<br />

and from Oro Verde in Colombia. Uses fully<br />

traceable Canadian diamonds, and cut and<br />

polished under fair pay and conditions,<br />

and produced in a way that minimises<br />

environmental impact. Does not use silver.<br />

Sources rubies and sapphires from small-scale<br />

cooperatives in the Global South. Gemstones<br />

cut and polished in good conditions. Offers<br />

transparency and traceability <strong>for</strong> every aspect<br />

their jewellery: gemstones, metals and labour.<br />

Also sources lab grown diamonds produced in<br />

the USA and cut in South Africa.<br />

www.ingleandrhode.co.uk Tel: 020 3468<br />

6592.<br />

Oria Ethical Jewellery<br />

Recently signed up to Golden Rules: score<br />

not yet available.<br />

Gold sourced from Eco Andina cooperative<br />

mines in Argentina. Fairly traded<br />

silver from artisanal miners in Bolivia.<br />

Traceable diamonds from mines in Canada<br />

and Australia sourced “wherever possible”.<br />

Gemstones from Brazil, Kenya and Tanzania.<br />

Studio in London, plus stockists, including<br />

Element Jewellery (www.elementjewellery.<br />

com).<br />

www.oriajewellery.co.uk Tel: 020 8133 4518.<br />

Fifi Bijoux Ardent pendant. Ethical 9ct<br />

<strong>gold</strong> and white topaz.<br />

JANUARY/FEBRUARY ‘11 www.ethiscore.org 29

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!