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randstad international trends and workplace survey report

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26<br />

a positive factor is that 1 out<br />

of 3 companies targeted new<br />

customer segments<br />

Figure 8.5B Do you anticipate an economic decline for your<br />

company in 2013?<br />

Total 351<br />

15% Yes<br />

48% No<br />

23% Maybe<br />

15% Don’t know<br />

5% No answer<br />

Figure 8.6B Do you think your company could freeze<br />

the hiring of (project) employees?<br />

Total 371<br />

5% No<br />

17% Currently freezing<br />

9% Early 2013<br />

5% Mid 2013<br />

4% Late 2013<br />

4% 2013 or later<br />

32% Don’t know<br />

25% No answer<br />

Figure 8.7B Which department has recruited in 2012?<br />

Total 371<br />

Sales 40%<br />

Operations 40%<br />

Accounting / Finance 38%<br />

IT 28%<br />

HR 25%<br />

Marketing / Com. 20%<br />

Facilities 15%<br />

R & D 12%<br />

Product management 9%<br />

Legal 8%<br />

Training / Development 6%<br />

Other 13%<br />

No answer 13%<br />

<strong>r<strong>and</strong>stad</strong><br />

<strong>international</strong><br />

<strong>trends</strong> <strong>and</strong><br />

<strong>workplace</strong><br />

<strong>survey</strong> <strong>report</strong><br />

Fig. 8.5 illustrates that 48% did not anticipate a<br />

decline for their company in 2013, while 15% did<br />

expect a decrease, 15% did not know <strong>and</strong> 23%<br />

were not sure. One factor in this anticipation of<br />

the majority might be, when asked about the<br />

companies’ revenue in terms of sales volume,<br />

that it increased for 54% of the respondents <strong>and</strong><br />

remained stable for 5% in 2012.<br />

17% of the companies mentioned that they were<br />

currently freezing the hiring of employees <strong>and</strong> 18%<br />

said they would halt recruitment during 2013.<br />

4% of respondents said this would most likely be<br />

after 2013 but the majority did not know or could<br />

not answer the question, as illustrated in fig. 8.6B.<br />

Recruitment mainly occurred in Sales, Operations<br />

<strong>and</strong> Accounting/Finance (fig. 8.7B).<br />

One factor that was identified as positive due<br />

to the current economic situation was that 1 in<br />

3 companies targeted new customer segments.<br />

Other advantages included optimizing technology,<br />

restructuring the organization <strong>and</strong> improving<br />

products <strong>and</strong> services (fig. 8.8B). In Pol<strong>and</strong>, 1 in<br />

2 created new partnerships.<br />

Figure 8.8B What opportunities – if any – has your<br />

company taken advantage of as a direct result<br />

of the economic upturn?<br />

Total 371<br />

Creating new partnerships 32%<br />

Targeting new customers segments 27%<br />

Optimizing technology 21%<br />

Restructuring 20%<br />

Improving products of services 20%<br />

Negotiating better terms with suppliers 19%<br />

Encouraging employees to think differently 14%<br />

Other 2%<br />

No answer 37%<br />

R<strong>and</strong>stad <strong>international</strong> <strong>trends</strong> <strong>and</strong> <strong>workplace</strong> <strong>survey</strong> <strong>report</strong> 2013<br />

2013

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