RICS Member Brand Guidelines - Giving you a competitive edge
RICS Member Brand Guidelines - Giving you a competitive edge
RICS Member Brand Guidelines - Giving you a competitive edge
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<strong>Giving</strong> <strong>you</strong> a <strong>competitive</strong> <strong>edge</strong><br />
<strong>Guidelines</strong> to using the <strong>RICS</strong> logo,<br />
professional designations and ‘Regulated by <strong>RICS</strong>’<br />
1 November 2005 Issue 01<br />
www.rics.org
Contents<br />
Why use <strong>RICS</strong> in <strong>you</strong>r marketing? 1<br />
Who can use <strong>RICS</strong> designations? 2<br />
How to use <strong>you</strong>r designation 3<br />
Use <strong>you</strong>r letters after <strong>you</strong>r name 4<br />
How to use the <strong>RICS</strong> logo 5-8<br />
How to download the <strong>RICS</strong> logo 9<br />
Using the logo in colour 10<br />
Using the <strong>RICS</strong> strapline 12<br />
Why we use <strong>RICS</strong> instead of our full name 12<br />
Who can use the ‘Regulated by <strong>RICS</strong>’ designation? 13<br />
How to use the ‘Regulated by <strong>RICS</strong>’ designation 14-15<br />
How not to use ‘Regulated by <strong>RICS</strong>’ 16<br />
We’re happy to help 17
Why use <strong>RICS</strong><br />
in <strong>you</strong>r marketing?<br />
The chartered surveyor designation – the letters after <strong>you</strong>r name,<br />
the <strong>RICS</strong> logo and the words ‘Regulated by <strong>RICS</strong>’ for regulated<br />
firms, will help people recognise <strong>you</strong> as a qualified property<br />
professional or business committed to following <strong>RICS</strong> values and<br />
working to the highest standards of competence.<br />
Our campaigns and growing media profile are all designed to promote<br />
trust and confidence in <strong>you</strong>r activities.<br />
The more <strong>you</strong> use the <strong>RICS</strong> mark, the greater <strong>you</strong>r business’<br />
<strong>competitive</strong> <strong>edge</strong> and earning power.<br />
These guidelines are for:<br />
• individual members of <strong>RICS</strong>;<br />
• firms (professional practices) offering independent surveying<br />
services to the public; and<br />
• other businesses involved in surveying activity whether in a<br />
commercial or institutional context – for example, local authorities<br />
and property developers.<br />
The guidelines have been updated in 2007 to reflect the requirements<br />
of <strong>RICS</strong>’ regulatory system. These regulations apply to some<br />
professional practices from 4 June 2007, and can be grouped into<br />
two categories:<br />
• Professional practices with 50% or more <strong>RICS</strong> partners or<br />
directors which must be regulated by <strong>RICS</strong><br />
• Professional practices with a minority of <strong>RICS</strong> partners or directors<br />
and which are not automatically covered by <strong>RICS</strong> regulations but<br />
may choose to be regulated by <strong>RICS</strong>.<br />
<strong>RICS</strong> cannot currently regulate professional practices outside the UK<br />
or other businesses not providing independent surveying services to<br />
the public.<br />
www.rics.org/brand<br />
Why use <strong>RICS</strong> in <strong>you</strong>r marketing? 1
Who can use <strong>RICS</strong><br />
professional designations?<br />
If <strong>you</strong>r practice provides surveying services, it may use ‘chartered<br />
surveyors’ with, but not as part of, its name if:<br />
• <strong>you</strong> are a sole principal, or at least 50% of the practice’s partners<br />
or directors are fellows or professional members; and<br />
• no partners or directors have previously been expelled from <strong>RICS</strong><br />
and been refused reinstatement;<br />
• the practice is regulated by <strong>RICS</strong>. For more information on<br />
‘Regulated by <strong>RICS</strong>’, see page 13.<br />
Note<br />
1 Whenever the names of partners or directors are listed, their <strong>RICS</strong><br />
designatory letters (see page 4) must be included.<br />
2 Practices may also use alternative chartered designations – such as<br />
Chartered Environmental Surveyor – if any principal, partner or director has<br />
the right to use it.<br />
3 You must not link other words to the designation ‘Chartered Surveyors’ in<br />
any way that suggests that a particular activity has the chartered status<br />
when it does not (see the second of the ‘wrong’ examples listed on the<br />
following page).<br />
2
How to use <strong>you</strong>r<br />
professional designation<br />
The right way (if eligible)<br />
Joe Bloggs Surveyors Ltd<br />
Joe Bloggs and Associates<br />
Chartered Surveyors<br />
Rural Business Consultants<br />
Joe Bloggs Ltd – Chartered<br />
Surveyor<br />
Joe Bloggs F<strong>RICS</strong><br />
Chartered Surveyor<br />
Joe Bloggs Ltd<br />
Chartered Surveyors<br />
Estate Agents and Valuers<br />
Joe Bloggs Ltd<br />
Chartered Valuation Surveyors and<br />
Estate Agents<br />
(The only time firms may link<br />
‘chartered valuation surveyors’ with<br />
‘estate agents’ is under <strong>RICS</strong> byelaw<br />
13 (4). See<br />
www.rics.org/charter for more<br />
information.)<br />
Joe Bloggs F<strong>RICS</strong><br />
Chartered Building Surveyor<br />
Chartered Facilities Management<br />
Surveyor<br />
The wrong way<br />
Joe Bloggs Chartered Surveyors Ltd<br />
Joe Bloggs and Associates<br />
Chartered Surveyors and<br />
Rural Business Consultants<br />
Joe Bloggs Chartered Surveyor Ltd<br />
Joe Bloggs Ltd F<strong>RICS</strong><br />
Chartered Surveyor<br />
Joe Bloggs Ltd<br />
Chartered Surveyors,<br />
Estate Agents and Valuers<br />
Joe Bloggs Ltd<br />
Chartered Surveyors<br />
and Estate Agents<br />
Joe Bloggs F<strong>RICS</strong><br />
Chartered Building and Facilities<br />
Management Surveyor<br />
For a list of alternative <strong>RICS</strong> designations currently available, visit the<br />
<strong>RICS</strong> designations page at www.rics.org/brand<br />
www.rics.org/brand<br />
Using <strong>you</strong>r professional designation<br />
3
Use <strong>you</strong>r letters after <strong>you</strong>r name<br />
Whichever area <strong>you</strong> work in, <strong>you</strong>r <strong>RICS</strong> qualification gives <strong>you</strong>r clients<br />
or employers confidence in <strong>you</strong>r skill and professionalism, and shows<br />
<strong>you</strong>r commitment to <strong>RICS</strong> values. Make the most of that qualification<br />
by using <strong>you</strong>r letters after <strong>you</strong>r name at every opportunity!<br />
F<strong>RICS</strong><br />
M<strong>RICS</strong><br />
Tech<strong>RICS</strong><br />
4
Who can use the <strong>RICS</strong> logo<br />
Personal use of the logo<br />
As a qualified <strong>RICS</strong> member, <strong>you</strong> have the right to use the logo on personal<br />
stationery (business cards) whether <strong>you</strong> are a partner, director or employee.<br />
You can also get advice from <strong>RICS</strong> on how to use the logo.<br />
This applies to all qualified members – Fellows (F<strong>RICS</strong>), Professional <strong>Member</strong>s<br />
(M<strong>RICS</strong>) and Technical <strong>Member</strong>s (Tech <strong>RICS</strong>) – no matter what type of<br />
organisation <strong>you</strong> work in or the activities <strong>you</strong> carry out (see note 4 below).<br />
When organisations can and cannot use the logo<br />
• A practice providing independent surveying services to the public in the UK<br />
(see note 5 below) can use the logo on its stationery (corporate letterheads,<br />
websites, marketing materials) if it is regulated by <strong>RICS</strong>.<br />
• A practice providing independent surveying services to the public in the UK<br />
cannot use the logo on its stationery if it is not regulated by <strong>RICS</strong>.<br />
• All other organisations (including practices outside the UK) involved in<br />
surveying activity – whether in a commercial or institutional context, but<br />
not an educational establishment – can use the logo on their stationery.<br />
These organisations cannot be regulated by <strong>RICS</strong>. However, these<br />
organisations must:<br />
• – have one or more chartered or technical surveyor directors or partners<br />
involved in surveying activity; or<br />
• – be a department within an organisation (unless it is an educational<br />
establishment) where a fully qualified <strong>RICS</strong> member is the director or<br />
manager.<br />
Note<br />
4 Qualified members are allowed to use the <strong>RICS</strong> logo for marketing their surveying<br />
services. However, the <strong>RICS</strong> logo is restricted in relation to other products and<br />
services which may suggest that it is endorsed by <strong>RICS</strong>.<br />
5 ‘Providing a surveying service to the public’ means acting to provide a service(s)<br />
considered by <strong>RICS</strong> to be within those which are responsibilities of <strong>RICS</strong>’ Faculties to<br />
professional, corporate, institutional and all other clients. If <strong>you</strong> are the technical<br />
department of a local authority <strong>you</strong> may be providing a surveying service but the<br />
service <strong>you</strong> provide and <strong>you</strong>r duty is firstly to <strong>you</strong>r employer, even if <strong>you</strong> do provide<br />
services to the public.<br />
www.rics.org/brand<br />
Using the <strong>RICS</strong> logo<br />
5
Where to use the logo<br />
• Stationery and brochures are often a client’s first point of contact with <strong>you</strong>r<br />
organisation – using the <strong>RICS</strong> logo will confirm <strong>you</strong>r professional status.<br />
• In publicity material, local advertising and directories, the <strong>RICS</strong> logo sets<br />
<strong>you</strong>r organisation apart and really helps <strong>you</strong>r advertisements stand out.<br />
• Sale and site boards are a highly visible presentation of <strong>you</strong>r firm’s name<br />
and the <strong>RICS</strong> mark. You can get details of suppliers of site boards by<br />
calling the <strong>RICS</strong> Contact Centre on +44 (0)870 333 1600.<br />
• Using the <strong>RICS</strong> logo on office signs and company cars reinforces<br />
customer confidence in <strong>you</strong>r professional and ethical standards. <strong>RICS</strong><br />
window stickers are available from the <strong>RICS</strong> Contact Centre, call<br />
+44 (0)870 333 1600.<br />
• Your website can benefit from using the <strong>RICS</strong> logo too. Visit<br />
www.rics.org/brand to find out how <strong>you</strong> can put in a link to <strong>RICS</strong> from <strong>you</strong>r<br />
own homepage using the <strong>RICS</strong> logo. We can also give <strong>you</strong> the option to<br />
link through to a specific article appearing on the <strong>RICS</strong> website. However,<br />
when doing so, please acknowl<strong>edge</strong> ‘<strong>RICS</strong>’ on all links. If <strong>you</strong>r organisation<br />
cannot use the <strong>RICS</strong> logo under the criteria set out on the previous page<br />
but <strong>you</strong> would like to insert a link to information on the <strong>RICS</strong> website, <strong>you</strong><br />
can do so using a text link. For example, ‘For more information on using a<br />
chartered surveyor when buying <strong>you</strong>r home, visit www.rics.org/usefulguides’.<br />
Or, if <strong>you</strong> have a ‘Useful links’ section and would like to display a link to the<br />
<strong>RICS</strong> website, <strong>you</strong> may find the follow text appropriate:<br />
‘The Royal Institution of Chartered Surveyors (<strong>RICS</strong>) – the largest<br />
organisation for professionals in property, land, construction and related<br />
environmental issues worldwide.’<br />
• You can put the logo anywhere else <strong>you</strong> think it will give <strong>you</strong> great publicity.<br />
6
1<br />
3<br />
4<br />
1. Stationery<br />
2. Directory advertisements<br />
3. Websites<br />
4. Site boards (these can be produced in any<br />
of the primary colours – see page 11)<br />
ANOTHERNAME<br />
A S S O C I A T E S<br />
Chartered Building Surveyors<br />
• Building Surveying • Architecture<br />
• Town Planning • Quantity Surveying<br />
Tel: 01234 567891<br />
Nowhere House<br />
99 Nowhere Avenue<br />
Somewhere<br />
Somecity S11 8BN<br />
Fax: 01234 567890<br />
www.anassociates.com<br />
mail@anassociates.com<br />
FOR THE COMPLETE SERVICE<br />
D&H CONSULTANTS<br />
LTD<br />
D&H (EST. 1999)<br />
•Structural Surveys<br />
•Property Buyers’ Reports<br />
•Planning & Building Design<br />
•Contract Supervision/Management<br />
•Expert Testimony<br />
01234 567891<br />
www.d&hcons.co.uk<br />
Anyname House, Somewhere Street, Nowhere N43 5TD<br />
Samples<br />
Chartered Surveyors<br />
BUILDING SURVEYS<br />
THAT WONT<br />
COST THE EARTH<br />
INCLUDING FLOORPLANS & VALUATIONS<br />
For Quotation Call<br />
TEL OFFICE 01234 567891<br />
AFTERHOURS 01234 567890<br />
66 Nowhere Lane, St. Someone’s Place,<br />
Main City MS6 8YJ<br />
A.B. Sample Ltd, 5 Anywhere Chase........... Somewhere (101234) 567890<br />
ANOTHER NAME<br />
CHARTERED SURVEYORS<br />
Independent Surveyor Specialising In<br />
Village & Country Properties<br />
South &South East Of Nowhere<br />
Building Surveys-Homebuyer Reports<br />
133 Any Road, Nowhere 01234 567891<br />
A.C. Somebody & Partners,<br />
87 Anywhere Rd, Sampletown......................... Anywhere (01234) 567890<br />
Anybody Associates, Somewhere Meadows, Anywhereshire,<br />
Nowherecity..................................................... Somewhere (01234) 567890<br />
John Smith & Co, Another Rd........................ Anothercity (01234) 567890<br />
Somebody<br />
Anybody<br />
Chartered Surveyors<br />
Building Surveys Building Design & Supervision<br />
Building & Boundary Disputes<br />
Insurance Assessments & Claims<br />
Planning Advice & Appeals Building Defect Analysis<br />
CDM Planning Supervision Project Management<br />
Dilapidations Party Walls<br />
Anywhere 01234 567891<br />
FAX: 01234 567890<br />
The Old Name House, 234 West Street, Anywhere, Somecity S15 8RP<br />
Email: enquiries@somebody-anybody.co.uk<br />
www.somebody-anybody.co.uk<br />
ANY NAME F<strong>RICS</strong><br />
Chartered Surveyors<br />
For the best independent advice on:<br />
• Planning<br />
• Surveys<br />
• Boundary disputes<br />
Head Office<br />
12 High Street<br />
Somewhere<br />
ANYTOWN<br />
AT14 9PG<br />
For FREE consultation call:<br />
ANYTOWN<br />
TEL 01234 567 890<br />
FAX 01234 567 891<br />
email@an yname.co.uk<br />
SAMPLE NAME - A.B.C.D.E<br />
CHARTERED SURVEYOR<br />
ALL ENQUIRIES WELCOME<br />
Friendly and Personal Service<br />
• Planning and Architectural Design<br />
• House Buyers Reports<br />
• Str uctural Sur veys<br />
• Residential and Commercia l<br />
ANYTOWN<br />
(01234) 567891<br />
samplename-abcde@anyisp.co m<br />
18 Somewher e Drive, Anywher e AW 32 6TF<br />
A.N.Y PARTNERSHIP<br />
ARCHITECTS<br />
See our Main Ad Under Architects<br />
Nowhere Lane, Sampletown 01234 567891<br />
ANYNAME<br />
WHITELEY & BLACKLEY<br />
Chartered Surveyors<br />
BUILDING SURVEYIN G &<br />
ARCHITECTURAL SERVICES<br />
An independent professional service for all <strong>you</strong>r<br />
commercial or residential property requirements<br />
115 New Nowhere Road, Somewhere S13 9KS<br />
www .awb.co.uk<br />
e-mail: property@awb.co.uk<br />
01234 567890<br />
ANYNAME SURVEYORS<br />
PARTY WALL SURVEYORS<br />
See our Main Ad Under Surveyors/Valuers<br />
Anycity 01234 567891<br />
Anothercity 01234 567891<br />
Somecity 01234 567891<br />
ANY SURVEYORS,<br />
website: www.anywebsite.co.uk<br />
Anywhere House, Nowhere Lane,<br />
Somewheretown, Anywherecity AW33 1HR................ Tel (01234) 567890<br />
Fax (01234) 567890<br />
SOMEONE & CO<br />
CHARTERED SURVEYORS & BUILDING ENGINEERS<br />
PLANNING & DESIGN<br />
BUILDING SURVEYS<br />
PROJECT MANAGEMENT<br />
PARTY WALLS<br />
DILAPIDATIONS<br />
Tel 01234 567891 Fax 01234 567890<br />
Sample House, Any Street<br />
Nowhere N76 5RF<br />
S&S Surveyors,<br />
Somewhere House, Anywhere Rd.............. Nowhereshire (01234) 567890<br />
JOHN SMITH A.B.C.D.E<br />
PARTY WALL SURVEYOR<br />
Reports & Valuations - Building Surveys - Home Buyer Reports<br />
Anywhere Main Road, Somewhere 01234 567891<br />
S<br />
SMITH & SMITH<br />
CHARTERED SURVEYORS<br />
Building Design / Project Management<br />
Listed Buildings<br />
Building / Boundary Disputes<br />
Planning Supervisors / Party Walls<br />
Surveys & Valuations<br />
ANYWHERE 01234 567890<br />
11 North Town, Somewhere Place S24 7YS<br />
SOMEWHERE 01234 567890<br />
14 South Town, Somewhere City S22 8PP<br />
www.s&ssurveyors.co.uk<br />
2<br />
S&S Surveyors,<br />
Somewhere House, Anywhere Rd.............. Nowhereshire (01234) 567890<br />
www.rics.org/brand<br />
Using the <strong>RICS</strong> logo<br />
7
Logo sizes<br />
It’s vital to use the <strong>RICS</strong> logo, with or without the strapline (‘The mark of property<br />
professionalism worldwide’) in a clear way. Going below the minimum sizes shown<br />
will cause the letters to ‘fill in’. And <strong>you</strong>’ll lose its value if it’s too small to be read<br />
(for example, in newspapers and directory advertisements).<br />
It’s crucial that <strong>you</strong> do not:<br />
• split the lion’s head from the letters – together they form the logo;<br />
• use the <strong>RICS</strong> logo within or as part of <strong>you</strong>r company’s logo;<br />
• twist or distort the logo’s proportions;<br />
• crop the logo;<br />
• use the logo in ways that would have a negative effect on <strong>RICS</strong> or its<br />
members; or<br />
• change the position of the strapline in relation to the lion’s head and letters<br />
as it’s fixed.<br />
Using the logo on backgrounds<br />
Print the <strong>RICS</strong> logo in reversed white-out on grey, purple, blue, black, dark<br />
backgrounds or background images. You must make sure it is clear at<br />
all times.<br />
Do not print the logo on:<br />
• a background of the same tone or colour;<br />
• visually complicated images;<br />
• textured backgrounds; or<br />
• an image with the same tone or colour.<br />
8<br />
minimum size 20.75mm
How to download the <strong>RICS</strong> logo<br />
The recommended logo styles are available on the <strong>RICS</strong> branding website<br />
pages at www.rics.org/brand<br />
• As an <strong>RICS</strong> member, <strong>you</strong> can download the logo direct from<br />
www.rics.org/brand by logging into the secure member area.<br />
• EPS files are for off-line print use.<br />
• GIF files are for on-line use and for printing <strong>you</strong>r own stationery in-house<br />
(fax templates, letterheads and so on).<br />
You can download a full list of logo styles (in <strong>RICS</strong> primary colours, plus black<br />
and white) from the ‘logo’ pages on the website.<br />
Lion head, <strong>RICS</strong> to the right<br />
Lion head, <strong>RICS</strong> underneath<br />
Strapline<br />
The mark of<br />
property professionalism worldwide<br />
www.rics.org/brand<br />
Using the <strong>RICS</strong> logo<br />
9
Using the logo in colour<br />
You may use the <strong>RICS</strong> logo in the following colours:<br />
• Pantone 432 grey – the recommended PMS (Pantone matching system)<br />
as shown in the colour palette;<br />
• PMS 269 purple, PMS 540 blue, black or reversed white; or<br />
• use <strong>you</strong>r main company colour if <strong>you</strong> do not use any of the specified<br />
colours mentioned.<br />
10<br />
Pantone 432 grey<br />
Pantone 269 purple<br />
Pantone 540 blue<br />
Black<br />
Reversed white
Colour palette<br />
This section is for the benefit of <strong>you</strong>r designer or printer. It will help <strong>you</strong> make<br />
sure that the colours used in <strong>you</strong>r communications are consistent with ours.<br />
The <strong>RICS</strong> primary colours are as follows.<br />
PMS 432 grey Values<br />
Pantone matching system (PMS) PMS 432<br />
Process colour 74c 62m 49y 33k<br />
RGB 65r 75g 86b<br />
HTML – web-safe #414B56<br />
PMS 269 purple Values<br />
Pantone matching system (PMS) PMS 269<br />
Process colour 78c 100m 0y 33k<br />
RGB 51r 0g 102b<br />
HTML – web-safe #330066<br />
PMS 540 blue Values<br />
Pantone matching system (PMS) PMS 540<br />
Process colour 100c 55m 0y 55k<br />
RGB 0r 51g 102b<br />
HTML – web-safe #003366<br />
You may use tints of these colours, but only in shades dark enough to read.<br />
www.rics.org/brand<br />
Using the <strong>RICS</strong> logo 11
Using the <strong>RICS</strong> strapline<br />
You can also use our strapline (‘The mark of property professionalism<br />
worldwide’) with the logo as it reinforces the value of the overall message.<br />
It’s not meant to replace the main logo, but does offer a marketing alternative.<br />
The mark of<br />
property professionalism worldwide<br />
Why we use <strong>RICS</strong> instead<br />
of our full name<br />
The Royal Institution of Chartered Surveyors is a description which is not<br />
easily understood in some markets and ‘chartered surveyors’ does not translate<br />
well into languages other than English. Technical surveyors are also members<br />
of <strong>RICS</strong>.<br />
In the light of our activities (especially worldwide), we prefer the authority,<br />
status and respectability of the <strong>RICS</strong> brand, which we promote in all our<br />
communication materials to members, the public, business, government, the<br />
media and related professionals. This makes sure that we are collectively<br />
promoting one brand.<br />
12
Who can use the<br />
‘Regulated by <strong>RICS</strong>’ designation?<br />
Currently, only UK practices which provide independent surveying services to the public<br />
can be regulated by <strong>RICS</strong>. As a result, these guidelines only apply to these practices.<br />
Individual members<br />
The ‘Regulated by <strong>RICS</strong>’ designation must not be used by individual members on any<br />
personal stationery such as business cards or personal letters.<br />
Professional practices<br />
Professional practices in the UK must use ‘Regulated by <strong>RICS</strong>’ on their letterhead<br />
if they are registered for regulation. Currently, professional practices with offices<br />
worldwide can only use ‘Regulated by <strong>RICS</strong>’ on the letterheads of their UK-based<br />
offices.<br />
Professional practices that are not registered for regulation (because they have fewer<br />
than 50% of <strong>RICS</strong> partners or directors and have decided not to be regulated) cannot<br />
use the ‘Regulated by <strong>RICS</strong>’ designation on any business stationery.<br />
www.rics.org/brand<br />
Using ‘Regulated by <strong>RICS</strong>’ 13
How to use the<br />
‘Regulated by <strong>RICS</strong>’ designation<br />
The new regulatory designation is not part of the <strong>RICS</strong> brand and <strong>you</strong> should not<br />
position it close to, or as part of, the <strong>RICS</strong> logo.<br />
The size and position of ‘Regulated by <strong>RICS</strong>’<br />
We recommend that <strong>you</strong> use the new ‘Regulated by <strong>RICS</strong>’ on <strong>you</strong>r letterheads<br />
between 10 and 12 point type along the bottom left-hand side (see opposite page).<br />
We would prefer <strong>you</strong> to reproduce the wording ‘Regulated by <strong>RICS</strong>’ in black, or in one<br />
of the existing three <strong>RICS</strong> primary colours. These are grey (PMS 432), purple (PMS<br />
269) and blue (PMS 540).<br />
We realise that, for some firms, positioning the designation this precisely may not be<br />
possible because of their own brand guidelines and image. In these cases, we would<br />
ask <strong>you</strong> to use sensible judgement and place it in a discreet position, but not close to<br />
the <strong>RICS</strong> logo.<br />
As well as using it on <strong>you</strong>r letterhead, <strong>you</strong> may want to use the new designation on<br />
other marketing and communication materials. The sentence helps provide a great<br />
deal of reassurance for the public and possible clients. See on the page opposite how<br />
the designation can be used on a number of communication items.<br />
14
1<br />
3<br />
4<br />
Regulated by <strong>RICS</strong><br />
1. Stationery<br />
2. Directory advertisements<br />
3. Websites<br />
4. Site boards (these can be produced in any<br />
of the primary colours – see page 11)<br />
ANOTHERNAME Somebody ANYNAME<br />
A S S O C I A T E S<br />
Anybody<br />
Chartered Building Surveyors<br />
WHITELEY & BLACKLEY<br />
Chartered Surveyors<br />
• Building Surveying • Architecture<br />
Chartered Surveyors<br />
Building Surveys Building Design & Supervision<br />
• Town Planning • Quantity Surveying<br />
Building & Boundary Disputes<br />
ANOTHERNAME<br />
Insurance Assessments & Claims Somebody<br />
BUILDING SURVEYIN G &<br />
Planning Advice & Appeals Building Defect Analysis<br />
ARCHITECTURAL SERVICES ANYNAME<br />
Tel: 01234 A 567891 S S O C I ACDM Planning T ESupervision S Project Management Anybody<br />
An independent professional service for all <strong>you</strong>r<br />
Dilapidations Party Walls<br />
Nowhere House<br />
commercial or residential property requirements<br />
Chartered Building Surveyors<br />
WHITELEY & BLACKLEY<br />
99 Nowhere Avenue<br />
Chartered Surveyors<br />
115 New Nowhere Road, Somewhere S13 9KS<br />
Somewhere • Building Surveying • Architecture<br />
Chartered Surveyors<br />
Somecity S11 8BN Anywhere 01234 Building 567891<br />
Surveys Building Design & Supervision www .awb.co.uk<br />
e-mail: property@awb.co.uk<br />
Fax: 01234 • Town 567890 Planning • Quantity Surveying<br />
Building & Boundary Disputes<br />
FAX: 01234 567890<br />
BUILDING SURVEYIN G &<br />
www.anassociates.com<br />
Insurance Assessments & Claims<br />
The Old Name House, 234 West Street, Anywhere, Somecity S15 8RP<br />
mail@anassociates.com<br />
Email: enquiries@somebody-anybody.co.uk<br />
Planning Advice & Appeals Building Defect Analysis<br />
ARCHITECTURAL SERVICES<br />
Tel : 01234 567891www.somebody-anybody.co.uk<br />
01234 567890<br />
CDM Planning Supervision Project Management<br />
An independent professional service for all <strong>you</strong>r<br />
Dilapidations Party Walls<br />
Nowhere House<br />
commercial or residential property requirements<br />
ANYNAME SURVEYORS<br />
99 Nowhere Avenue<br />
FOR THE COMPLETE SERVICE<br />
115 New Nowhere Road, Somewhere S13 9KS<br />
Somewhere<br />
PARTY WALL SURVEYORS<br />
www .awb.co.uk<br />
Somecity S11 8BN ANY NAME Anywhere F<strong>RICS</strong> 01234 See our 567891<br />
Main Ad Under Surveyors/Valuers<br />
D&H CONSULTANTS<br />
e-mail: property@awb.co.uk<br />
Fax: LTD01234<br />
567890 Chartered Surveyors FAX: 01234 567890 Anycity 01234 567891<br />
D&H www.anassociates.com<br />
(EST. 1999)<br />
The Old Name House, 234 West Street, Anywhere, Somecity S15 8RP<br />
mail@anassociates.com<br />
Email: enquiries@somebody-anybody.co.uk Anothercity 01234 567891<br />
www.somebody-anybody.co.uk 01234 567890<br />
•Structural Surveys<br />
Somecity 01234 567891<br />
For the best independent advice on:<br />
•Property Buyers’ Reports<br />
ANYNAME SURVEYORS<br />
• Planning<br />
•Planning & Building FOR Design THE COMPLETE • Surveys SERVICE<br />
ANY SURVEYORS,<br />
website: www.anywebsite.co.uk<br />
PARTY WALL SURVEYORS<br />
• Boundary disputes<br />
Anywhere House, Nowhere Lane,<br />
•Contract Supervision/Management<br />
ANY NAME F<strong>RICS</strong><br />
See our Main Ad Under Surveyors/Valuers<br />
D&H CONSULTANTS<br />
Somewheretown, Anywherecity AW33 1HR................ Tel (01234) 567890<br />
Fax (01234) 567890<br />
•Expert Testimony<br />
LTD<br />
Chartered Head Office Surveyors<br />
Anycity 01234 567891<br />
D&H (EST. 1999)<br />
12 High Street<br />
SOMEONE & CO<br />
Somewhere<br />
Anothercity 01234 567891<br />
CHARTERED SURVEYORS & BUILDING ENGINEERS<br />
01234 •Structural 567891 Surveys<br />
ANYTOWN<br />
Somecity 01234 567891<br />
www.d&hcons.co.uk<br />
For AT14 the 9PG best independent advice on: PLANNING & DESIGN<br />
•Property Buyers’ Reports<br />
BUILDING SURVEYS<br />
Anyname House, Somewhere Street, Nowhere N43 5TD<br />
Regulated by <strong>RICS</strong> • Planning<br />
PROJECT MANAGEMENT<br />
•Planning & Building Design<br />
• Surveys<br />
ANY SURVEYORS,<br />
PARTY WALLS<br />
website: www.anywebsite.co.uk<br />
• Boundary disputes<br />
DILAPIDATIONS<br />
For FREE consultation call:<br />
Anywhere House, Nowhere Lane,<br />
•Contract Supervision/Management<br />
Somewheretown, Anywherecity AW33 1HR................ Tel (01234) 567890<br />
ANYTOWN<br />
Tel 01234 567891 Fax 01234 567890<br />
Fax (01234) 567890<br />
Samples<br />
•Expert Testimony<br />
Head Sample OfficeHouse,<br />
Any Street<br />
TEL 01234 567 890<br />
12 High Nowhere Street N76 5RF<br />
SOMEONE & CO<br />
Chartered Surveyors<br />
Somewhere<br />
FAX 01234 567 891<br />
CHARTERED SURVEYORS & BUILDING ENGINEERS<br />
01234 567891<br />
S&S Surveyors, ANYTOWN<br />
email@an yname.co.uk<br />
Somewhere House, Anywhere Rd.............. Nowhereshire (01234) 567890<br />
BUILDING www.d&hcons.co.uk<br />
SURVEYS<br />
AT14 9PG<br />
PLANNING & DESIGN<br />
THAT WONT<br />
JOHN SMITH A.B.C.D.E<br />
BUILDING SURVEYS<br />
Anyname House, Somewhere Street, Nowhere N43 5TD<br />
Regulated by <strong>RICS</strong><br />
PARTY WALL SURVEYOR<br />
PROJECT MANAGEMENT<br />
COST THE EARTH<br />
Reports & Valuations - Building Surveys - Home Buyer Reports PARTY WALLS<br />
INCLUDING FLOORPLANS & VALUATIONS<br />
Anywhere Main Road, Somewhere 01234 567891 DILAPIDATIONS<br />
SAMPLE NAME - A.B.C.D.E For FREE consultation call:<br />
For Quotation Call<br />
CHARTERED SURVEYOR ANYTOWN<br />
Tel 01234 567891 Fax 01234 567890<br />
Samples<br />
TEL OFFICE 01234 567891<br />
Sample House, Any Street<br />
ALL ENQUIRIES WELCOME TEL 01234 567 890<br />
Nowhere N76 5RF<br />
AFTERHOURS Chartered 01234 567890Surveyors<br />
Friendly and Personal Service S<br />
66 Nowhere Lane, St. Someone’s Place,<br />
FAX 01234 567 891<br />
• Planning and Architectural Design<br />
Main City MS6 8YJ<br />
S&S Surveyors,<br />
• House Buyers Reports email@an yname.co.uk SMITH & SMITH<br />
Somewhere House, Anywhere Rd.............. Nowhereshire (01234) 567890<br />
BUILDING SURVEYS<br />
• Str uctural Sur veys<br />
CHARTERED SURVEYORS<br />
A.B. Sample Ltd, 5 Anywhere Chase........... Somewhere (101234) THAT 567890 WONT<br />
JOHN SMITH A.B.C.D.E<br />
• Residential and Commercia l<br />
Building Design / Project Management PARTY WALL SURVEYOR<br />
ANOTHER NAME COST THE EARTH<br />
Listed Buildings<br />
CHARTERED SURVEYORS<br />
Reports & Valuations - Building Surveys - Home Buyer Reports<br />
INCLUDING FLOORPLANS & VALUATIONS<br />
Building / Boundary Disputes Anywhere Main Road, Somewhere 01234 567891<br />
Independent Surveyor Specialising In<br />
Planning Supervisors / Party Walls<br />
Village & Country Properties ANYTOWN SAMPLE NAME - A.B.C.D.E<br />
South &South East Of Nowhere For Quotation Call<br />
CHARTERED SURVEYOR Surveys & Valuations<br />
TEL OFFICE 01234567891 (01234) 567891<br />
Building Surveys-Homebuyer Reports<br />
samplename-abcde@anyisp.co m<br />
ANYWHERE 01234 567890<br />
ALL ENQUIRIES WELCOME<br />
11 North Town, Somewhere Place S24 7YS<br />
133 Any Road, Nowhere AFTERHOURS 01234 567891 01234567890<br />
18 Somewher e Drive, Anywher e AW 32 6TF Friendly and Personal Service S<br />
66 Nowhere Lane, St. Someone’s Place,<br />
SOMEWHERE 01234 567890<br />
• Planning and Architectural Design<br />
Main City MS6 8YJ A.N.Y PARTNERSHIP<br />
14 South Town, Somewhere City S22 8PP<br />
• House Buyers Reports<br />
SMITH & SMITH<br />
A.C. Somebody & Partners,<br />
ARCHITECTS<br />
• Str uctural Sur veys www.s&ssurveyors.co.uk<br />
87 Anywhere Rd, Sampletown......................... Anywhere (01234) 567890<br />
See our Main Ad Under Architects<br />
CHARTERED SURVEYORS<br />
Anybody Associates, Somewhere A.B. Meadows, SampleAnywhereshire, Ltd, 5 Anywhere Chase........... Somewhere (101234) 567890<br />
Nowhere Lane, Sampletown 01234<br />
• Residential<br />
567891<br />
and Commercia l<br />
Building Design / Project Management<br />
Nowherecity..................................................... Somewhere (01234) 567890<br />
S&S Surveyors,<br />
John Smith & Co, Another Rd........................ ANOTHER Anothercity NAME (01234) 567890<br />
Somewhere House, Anywhere Rd.............. Nowhereshire (01234) 567890 Listed Buildings<br />
CHARTERED SURVEYORS<br />
Building / Boundary Disputes<br />
Independent Surveyor Specialising In<br />
Planning Supervisors / Party Walls<br />
Village & Country Properties ANYTOWN<br />
South &South East Of Nowhere<br />
Surveys & Valuations<br />
(01234) 567891<br />
Building Surveys-Homebuyer Reports<br />
samplename-abcde@anyisp.co m<br />
ANYWHERE 01234 567890<br />
11 North Town, Somewhere Place S24 7YS<br />
133 Any Road, Nowhere 01234 567891<br />
18 Somewher e Drive, Anywher e AW 32 6TF<br />
SOMEWHERE 01234 567890<br />
A.N.Y PARTNERSHIP<br />
14 South Town, Somewhere City S22 8PP<br />
ARCHITECTS<br />
www.s&ssurveyors.co.uk<br />
See our Main Ad Under Architects<br />
Nowhere Lane, Sampletown 01234 567891<br />
A.C. Somebody & Partners,<br />
87 Anywhere Rd, Sampletown......................... Anywhere (01234) 567890<br />
Anybody Associates, Somewhere Meadows, Anywhereshire,<br />
Nowherecity..................................................... Somewhere (01234) 567890<br />
John Smith & Co, Another Rd........................ Anothercity (01234) 567890<br />
Regulated by <strong>RICS</strong><br />
S&S Surveyors,<br />
Somewhere House, Anywhere Rd.............. Nowhereshire (01234) 567890<br />
Regulated by <strong>RICS</strong><br />
www.rics.org/brand<br />
2<br />
Using ‘Regulated by <strong>RICS</strong>’<br />
15
How not to use ‘Regulated by <strong>RICS</strong>’<br />
Below are a few examples of how <strong>you</strong> shouldn’t use the new designation<br />
‘Regulated by <strong>RICS</strong>’. This isn’t a full list, but hopefully shows the principles we are<br />
trying to put into practice.<br />
It’s crucial that <strong>you</strong> do not:<br />
• make the designation too big like a headline;<br />
• position it close to, or under, the <strong>RICS</strong> logo;<br />
• place the wording ‘Regulated by <strong>RICS</strong>’ inside a panel or box;<br />
• reverse the wording out of a solid or tinted background; or<br />
• run it down the <strong>edge</strong> of a page.<br />
The new designation is designed to be subtle, while showing the public that they<br />
can trust <strong>you</strong>r firm to work to the highest ethical and professional standards.<br />
This positioning is deliberate so that the public see the designation as a regulatory<br />
requirement rather than a blatant marketing tool.<br />
16<br />
Chartered Surveyors<br />
Regulated by<br />
Company Name & Co<br />
123 Street name<br />
Anytown<br />
Countryshire AB1 2YZ<br />
T +44 (0)123 456 7890<br />
F +44 (0)123 456 7890<br />
Regulated by<br />
Regulated by <strong>RICS</strong>
We’re happy to help<br />
The examples we’ve shown here should be enough to help <strong>you</strong> use the <strong>RICS</strong> logo, <strong>you</strong>r<br />
designation, letters and the ‘Regulated by <strong>RICS</strong>’ designation to <strong>you</strong>r advantage. If, however,<br />
<strong>you</strong> need more information or guidance, our brand management team can help.<br />
For more information on using <strong>you</strong>r chartered surveying<br />
designation, letters or the <strong>RICS</strong> logo,<br />
call +44 (0)870 333 1600 or email brand@rics.org<br />
For more information on using ‘Regulated by <strong>RICS</strong>’, visit<br />
www.rics.org/newregulation,<br />
call +44 020 7695 1670 or email regulation@rics.org<br />
This document sets out the <strong>RICS</strong> Rules of Conduct and summarises <strong>RICS</strong> bye-law 13.<br />
<strong>RICS</strong> may withdraw <strong>you</strong>r right to use the logo if <strong>you</strong> do not follow these guidelines.<br />
www.rics.org/brand<br />
We’re happy to help<br />
17
www.rics.org/brand<br />
<strong>RICS</strong> (Royal Institution of Chartered Surveyors) is the largest<br />
organisation for professionals in property, land, construction and<br />
related environmental issues worldwide. We promote best practice,<br />
regulation and consumer protection to business and the public.<br />
Rapidly approaching 140 000 members, <strong>RICS</strong> is the leading source<br />
of property related knowl<strong>edge</strong>, providing independent, impartial<br />
advice to governments and global organisations.<br />
The Royal Institution<br />
of Chartered Surveyors<br />
12 Great George Street<br />
Parliament Square<br />
London SW1P 3AD<br />
United Kingdom<br />
T +44 (0)870 333 1600<br />
F +44 (0)20 7334 3811<br />
contactrics@rics.org<br />
www.rics.org<br />
<strong>RICS</strong> Europe<br />
Rue Ducale 67<br />
1000 Brussels<br />
Belgium<br />
T +32 2 733 1019<br />
F +32 2 742 9748<br />
ricseurope@rics.org<br />
<strong>RICS</strong> Americas<br />
The Lincoln Building<br />
60 East 42nd Street<br />
Suite 2918<br />
New York<br />
NY 10165<br />
USA<br />
T +1 (212) 847 7400<br />
F +1 (212) 847 7401<br />
ricsamericas@rics.org<br />
<strong>RICS</strong> Asia Pacific<br />
Suite 2104<br />
Central Plaza<br />
18 Harbour Road<br />
Wanchai<br />
Hong Kong<br />
T +852 2537 7117<br />
F +852 2537 2756<br />
ricsasiapacific@rics.org<br />
<strong>RICS</strong> Oceania<br />
Suite 2 Level 16<br />
Castlereagh Street<br />
Sydney<br />
New South Wales 2000<br />
Australia<br />
T +61 (292) 162333<br />
F +61 (292) 325591<br />
ricsoceania@rics.org<br />
July 2007/5 000/<strong>RICS</strong> Corporate Communications/Litmus