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RICS Member Brand Guidelines - Giving you a competitive edge

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<strong>Giving</strong> <strong>you</strong> a <strong>competitive</strong> <strong>edge</strong><br />

<strong>Guidelines</strong> to using the <strong>RICS</strong> logo,<br />

professional designations and ‘Regulated by <strong>RICS</strong>’<br />

1 November 2005 Issue 01<br />

www.rics.org


Contents<br />

Why use <strong>RICS</strong> in <strong>you</strong>r marketing? 1<br />

Who can use <strong>RICS</strong> designations? 2<br />

How to use <strong>you</strong>r designation 3<br />

Use <strong>you</strong>r letters after <strong>you</strong>r name 4<br />

How to use the <strong>RICS</strong> logo 5-8<br />

How to download the <strong>RICS</strong> logo 9<br />

Using the logo in colour 10<br />

Using the <strong>RICS</strong> strapline 12<br />

Why we use <strong>RICS</strong> instead of our full name 12<br />

Who can use the ‘Regulated by <strong>RICS</strong>’ designation? 13<br />

How to use the ‘Regulated by <strong>RICS</strong>’ designation 14-15<br />

How not to use ‘Regulated by <strong>RICS</strong>’ 16<br />

We’re happy to help 17


Why use <strong>RICS</strong><br />

in <strong>you</strong>r marketing?<br />

The chartered surveyor designation – the letters after <strong>you</strong>r name,<br />

the <strong>RICS</strong> logo and the words ‘Regulated by <strong>RICS</strong>’ for regulated<br />

firms, will help people recognise <strong>you</strong> as a qualified property<br />

professional or business committed to following <strong>RICS</strong> values and<br />

working to the highest standards of competence.<br />

Our campaigns and growing media profile are all designed to promote<br />

trust and confidence in <strong>you</strong>r activities.<br />

The more <strong>you</strong> use the <strong>RICS</strong> mark, the greater <strong>you</strong>r business’<br />

<strong>competitive</strong> <strong>edge</strong> and earning power.<br />

These guidelines are for:<br />

• individual members of <strong>RICS</strong>;<br />

• firms (professional practices) offering independent surveying<br />

services to the public; and<br />

• other businesses involved in surveying activity whether in a<br />

commercial or institutional context – for example, local authorities<br />

and property developers.<br />

The guidelines have been updated in 2007 to reflect the requirements<br />

of <strong>RICS</strong>’ regulatory system. These regulations apply to some<br />

professional practices from 4 June 2007, and can be grouped into<br />

two categories:<br />

• Professional practices with 50% or more <strong>RICS</strong> partners or<br />

directors which must be regulated by <strong>RICS</strong><br />

• Professional practices with a minority of <strong>RICS</strong> partners or directors<br />

and which are not automatically covered by <strong>RICS</strong> regulations but<br />

may choose to be regulated by <strong>RICS</strong>.<br />

<strong>RICS</strong> cannot currently regulate professional practices outside the UK<br />

or other businesses not providing independent surveying services to<br />

the public.<br />

www.rics.org/brand<br />

Why use <strong>RICS</strong> in <strong>you</strong>r marketing? 1


Who can use <strong>RICS</strong><br />

professional designations?<br />

If <strong>you</strong>r practice provides surveying services, it may use ‘chartered<br />

surveyors’ with, but not as part of, its name if:<br />

• <strong>you</strong> are a sole principal, or at least 50% of the practice’s partners<br />

or directors are fellows or professional members; and<br />

• no partners or directors have previously been expelled from <strong>RICS</strong><br />

and been refused reinstatement;<br />

• the practice is regulated by <strong>RICS</strong>. For more information on<br />

‘Regulated by <strong>RICS</strong>’, see page 13.<br />

Note<br />

1 Whenever the names of partners or directors are listed, their <strong>RICS</strong><br />

designatory letters (see page 4) must be included.<br />

2 Practices may also use alternative chartered designations – such as<br />

Chartered Environmental Surveyor – if any principal, partner or director has<br />

the right to use it.<br />

3 You must not link other words to the designation ‘Chartered Surveyors’ in<br />

any way that suggests that a particular activity has the chartered status<br />

when it does not (see the second of the ‘wrong’ examples listed on the<br />

following page).<br />

2


How to use <strong>you</strong>r<br />

professional designation<br />

The right way (if eligible)<br />

Joe Bloggs Surveyors Ltd<br />

Joe Bloggs and Associates<br />

Chartered Surveyors<br />

Rural Business Consultants<br />

Joe Bloggs Ltd – Chartered<br />

Surveyor<br />

Joe Bloggs F<strong>RICS</strong><br />

Chartered Surveyor<br />

Joe Bloggs Ltd<br />

Chartered Surveyors<br />

Estate Agents and Valuers<br />

Joe Bloggs Ltd<br />

Chartered Valuation Surveyors and<br />

Estate Agents<br />

(The only time firms may link<br />

‘chartered valuation surveyors’ with<br />

‘estate agents’ is under <strong>RICS</strong> byelaw<br />

13 (4). See<br />

www.rics.org/charter for more<br />

information.)<br />

Joe Bloggs F<strong>RICS</strong><br />

Chartered Building Surveyor<br />

Chartered Facilities Management<br />

Surveyor<br />

The wrong way<br />

Joe Bloggs Chartered Surveyors Ltd<br />

Joe Bloggs and Associates<br />

Chartered Surveyors and<br />

Rural Business Consultants<br />

Joe Bloggs Chartered Surveyor Ltd<br />

Joe Bloggs Ltd F<strong>RICS</strong><br />

Chartered Surveyor<br />

Joe Bloggs Ltd<br />

Chartered Surveyors,<br />

Estate Agents and Valuers<br />

Joe Bloggs Ltd<br />

Chartered Surveyors<br />

and Estate Agents<br />

Joe Bloggs F<strong>RICS</strong><br />

Chartered Building and Facilities<br />

Management Surveyor<br />

For a list of alternative <strong>RICS</strong> designations currently available, visit the<br />

<strong>RICS</strong> designations page at www.rics.org/brand<br />

www.rics.org/brand<br />

Using <strong>you</strong>r professional designation<br />

3


Use <strong>you</strong>r letters after <strong>you</strong>r name<br />

Whichever area <strong>you</strong> work in, <strong>you</strong>r <strong>RICS</strong> qualification gives <strong>you</strong>r clients<br />

or employers confidence in <strong>you</strong>r skill and professionalism, and shows<br />

<strong>you</strong>r commitment to <strong>RICS</strong> values. Make the most of that qualification<br />

by using <strong>you</strong>r letters after <strong>you</strong>r name at every opportunity!<br />

F<strong>RICS</strong><br />

M<strong>RICS</strong><br />

Tech<strong>RICS</strong><br />

4


Who can use the <strong>RICS</strong> logo<br />

Personal use of the logo<br />

As a qualified <strong>RICS</strong> member, <strong>you</strong> have the right to use the logo on personal<br />

stationery (business cards) whether <strong>you</strong> are a partner, director or employee.<br />

You can also get advice from <strong>RICS</strong> on how to use the logo.<br />

This applies to all qualified members – Fellows (F<strong>RICS</strong>), Professional <strong>Member</strong>s<br />

(M<strong>RICS</strong>) and Technical <strong>Member</strong>s (Tech <strong>RICS</strong>) – no matter what type of<br />

organisation <strong>you</strong> work in or the activities <strong>you</strong> carry out (see note 4 below).<br />

When organisations can and cannot use the logo<br />

• A practice providing independent surveying services to the public in the UK<br />

(see note 5 below) can use the logo on its stationery (corporate letterheads,<br />

websites, marketing materials) if it is regulated by <strong>RICS</strong>.<br />

• A practice providing independent surveying services to the public in the UK<br />

cannot use the logo on its stationery if it is not regulated by <strong>RICS</strong>.<br />

• All other organisations (including practices outside the UK) involved in<br />

surveying activity – whether in a commercial or institutional context, but<br />

not an educational establishment – can use the logo on their stationery.<br />

These organisations cannot be regulated by <strong>RICS</strong>. However, these<br />

organisations must:<br />

• – have one or more chartered or technical surveyor directors or partners<br />

involved in surveying activity; or<br />

• – be a department within an organisation (unless it is an educational<br />

establishment) where a fully qualified <strong>RICS</strong> member is the director or<br />

manager.<br />

Note<br />

4 Qualified members are allowed to use the <strong>RICS</strong> logo for marketing their surveying<br />

services. However, the <strong>RICS</strong> logo is restricted in relation to other products and<br />

services which may suggest that it is endorsed by <strong>RICS</strong>.<br />

5 ‘Providing a surveying service to the public’ means acting to provide a service(s)<br />

considered by <strong>RICS</strong> to be within those which are responsibilities of <strong>RICS</strong>’ Faculties to<br />

professional, corporate, institutional and all other clients. If <strong>you</strong> are the technical<br />

department of a local authority <strong>you</strong> may be providing a surveying service but the<br />

service <strong>you</strong> provide and <strong>you</strong>r duty is firstly to <strong>you</strong>r employer, even if <strong>you</strong> do provide<br />

services to the public.<br />

www.rics.org/brand<br />

Using the <strong>RICS</strong> logo<br />

5


Where to use the logo<br />

• Stationery and brochures are often a client’s first point of contact with <strong>you</strong>r<br />

organisation – using the <strong>RICS</strong> logo will confirm <strong>you</strong>r professional status.<br />

• In publicity material, local advertising and directories, the <strong>RICS</strong> logo sets<br />

<strong>you</strong>r organisation apart and really helps <strong>you</strong>r advertisements stand out.<br />

• Sale and site boards are a highly visible presentation of <strong>you</strong>r firm’s name<br />

and the <strong>RICS</strong> mark. You can get details of suppliers of site boards by<br />

calling the <strong>RICS</strong> Contact Centre on +44 (0)870 333 1600.<br />

• Using the <strong>RICS</strong> logo on office signs and company cars reinforces<br />

customer confidence in <strong>you</strong>r professional and ethical standards. <strong>RICS</strong><br />

window stickers are available from the <strong>RICS</strong> Contact Centre, call<br />

+44 (0)870 333 1600.<br />

• Your website can benefit from using the <strong>RICS</strong> logo too. Visit<br />

www.rics.org/brand to find out how <strong>you</strong> can put in a link to <strong>RICS</strong> from <strong>you</strong>r<br />

own homepage using the <strong>RICS</strong> logo. We can also give <strong>you</strong> the option to<br />

link through to a specific article appearing on the <strong>RICS</strong> website. However,<br />

when doing so, please acknowl<strong>edge</strong> ‘<strong>RICS</strong>’ on all links. If <strong>you</strong>r organisation<br />

cannot use the <strong>RICS</strong> logo under the criteria set out on the previous page<br />

but <strong>you</strong> would like to insert a link to information on the <strong>RICS</strong> website, <strong>you</strong><br />

can do so using a text link. For example, ‘For more information on using a<br />

chartered surveyor when buying <strong>you</strong>r home, visit www.rics.org/usefulguides’.<br />

Or, if <strong>you</strong> have a ‘Useful links’ section and would like to display a link to the<br />

<strong>RICS</strong> website, <strong>you</strong> may find the follow text appropriate:<br />

‘The Royal Institution of Chartered Surveyors (<strong>RICS</strong>) – the largest<br />

organisation for professionals in property, land, construction and related<br />

environmental issues worldwide.’<br />

• You can put the logo anywhere else <strong>you</strong> think it will give <strong>you</strong> great publicity.<br />

6


1<br />

3<br />

4<br />

1. Stationery<br />

2. Directory advertisements<br />

3. Websites<br />

4. Site boards (these can be produced in any<br />

of the primary colours – see page 11)<br />

ANOTHERNAME<br />

A S S O C I A T E S<br />

Chartered Building Surveyors<br />

• Building Surveying • Architecture<br />

• Town Planning • Quantity Surveying<br />

Tel: 01234 567891<br />

Nowhere House<br />

99 Nowhere Avenue<br />

Somewhere<br />

Somecity S11 8BN<br />

Fax: 01234 567890<br />

www.anassociates.com<br />

mail@anassociates.com<br />

FOR THE COMPLETE SERVICE<br />

D&H CONSULTANTS<br />

LTD<br />

D&H (EST. 1999)<br />

•Structural Surveys<br />

•Property Buyers’ Reports<br />

•Planning & Building Design<br />

•Contract Supervision/Management<br />

•Expert Testimony<br />

01234 567891<br />

www.d&hcons.co.uk<br />

Anyname House, Somewhere Street, Nowhere N43 5TD<br />

Samples<br />

Chartered Surveyors<br />

BUILDING SURVEYS<br />

THAT WONT<br />

COST THE EARTH<br />

INCLUDING FLOORPLANS & VALUATIONS<br />

For Quotation Call<br />

TEL OFFICE 01234 567891<br />

AFTERHOURS 01234 567890<br />

66 Nowhere Lane, St. Someone’s Place,<br />

Main City MS6 8YJ<br />

A.B. Sample Ltd, 5 Anywhere Chase........... Somewhere (101234) 567890<br />

ANOTHER NAME<br />

CHARTERED SURVEYORS<br />

Independent Surveyor Specialising In<br />

Village & Country Properties<br />

South &South East Of Nowhere<br />

Building Surveys-Homebuyer Reports<br />

133 Any Road, Nowhere 01234 567891<br />

A.C. Somebody & Partners,<br />

87 Anywhere Rd, Sampletown......................... Anywhere (01234) 567890<br />

Anybody Associates, Somewhere Meadows, Anywhereshire,<br />

Nowherecity..................................................... Somewhere (01234) 567890<br />

John Smith & Co, Another Rd........................ Anothercity (01234) 567890<br />

Somebody<br />

Anybody<br />

Chartered Surveyors<br />

Building Surveys Building Design & Supervision<br />

Building & Boundary Disputes<br />

Insurance Assessments & Claims<br />

Planning Advice & Appeals Building Defect Analysis<br />

CDM Planning Supervision Project Management<br />

Dilapidations Party Walls<br />

Anywhere 01234 567891<br />

FAX: 01234 567890<br />

The Old Name House, 234 West Street, Anywhere, Somecity S15 8RP<br />

Email: enquiries@somebody-anybody.co.uk<br />

www.somebody-anybody.co.uk<br />

ANY NAME F<strong>RICS</strong><br />

Chartered Surveyors<br />

For the best independent advice on:<br />

• Planning<br />

• Surveys<br />

• Boundary disputes<br />

Head Office<br />

12 High Street<br />

Somewhere<br />

ANYTOWN<br />

AT14 9PG<br />

For FREE consultation call:<br />

ANYTOWN<br />

TEL 01234 567 890<br />

FAX 01234 567 891<br />

email@an yname.co.uk<br />

SAMPLE NAME - A.B.C.D.E<br />

CHARTERED SURVEYOR<br />

ALL ENQUIRIES WELCOME<br />

Friendly and Personal Service<br />

• Planning and Architectural Design<br />

• House Buyers Reports<br />

• Str uctural Sur veys<br />

• Residential and Commercia l<br />

ANYTOWN<br />

(01234) 567891<br />

samplename-abcde@anyisp.co m<br />

18 Somewher e Drive, Anywher e AW 32 6TF<br />

A.N.Y PARTNERSHIP<br />

ARCHITECTS<br />

See our Main Ad Under Architects<br />

Nowhere Lane, Sampletown 01234 567891<br />

ANYNAME<br />

WHITELEY & BLACKLEY<br />

Chartered Surveyors<br />

BUILDING SURVEYIN G &<br />

ARCHITECTURAL SERVICES<br />

An independent professional service for all <strong>you</strong>r<br />

commercial or residential property requirements<br />

115 New Nowhere Road, Somewhere S13 9KS<br />

www .awb.co.uk<br />

e-mail: property@awb.co.uk<br />

01234 567890<br />

ANYNAME SURVEYORS<br />

PARTY WALL SURVEYORS<br />

See our Main Ad Under Surveyors/Valuers<br />

Anycity 01234 567891<br />

Anothercity 01234 567891<br />

Somecity 01234 567891<br />

ANY SURVEYORS,<br />

website: www.anywebsite.co.uk<br />

Anywhere House, Nowhere Lane,<br />

Somewheretown, Anywherecity AW33 1HR................ Tel (01234) 567890<br />

Fax (01234) 567890<br />

SOMEONE & CO<br />

CHARTERED SURVEYORS & BUILDING ENGINEERS<br />

PLANNING & DESIGN<br />

BUILDING SURVEYS<br />

PROJECT MANAGEMENT<br />

PARTY WALLS<br />

DILAPIDATIONS<br />

Tel 01234 567891 Fax 01234 567890<br />

Sample House, Any Street<br />

Nowhere N76 5RF<br />

S&S Surveyors,<br />

Somewhere House, Anywhere Rd.............. Nowhereshire (01234) 567890<br />

JOHN SMITH A.B.C.D.E<br />

PARTY WALL SURVEYOR<br />

Reports & Valuations - Building Surveys - Home Buyer Reports<br />

Anywhere Main Road, Somewhere 01234 567891<br />

S<br />

SMITH & SMITH<br />

CHARTERED SURVEYORS<br />

Building Design / Project Management<br />

Listed Buildings<br />

Building / Boundary Disputes<br />

Planning Supervisors / Party Walls<br />

Surveys & Valuations<br />

ANYWHERE 01234 567890<br />

11 North Town, Somewhere Place S24 7YS<br />

SOMEWHERE 01234 567890<br />

14 South Town, Somewhere City S22 8PP<br />

www.s&ssurveyors.co.uk<br />

2<br />

S&S Surveyors,<br />

Somewhere House, Anywhere Rd.............. Nowhereshire (01234) 567890<br />

www.rics.org/brand<br />

Using the <strong>RICS</strong> logo<br />

7


Logo sizes<br />

It’s vital to use the <strong>RICS</strong> logo, with or without the strapline (‘The mark of property<br />

professionalism worldwide’) in a clear way. Going below the minimum sizes shown<br />

will cause the letters to ‘fill in’. And <strong>you</strong>’ll lose its value if it’s too small to be read<br />

(for example, in newspapers and directory advertisements).<br />

It’s crucial that <strong>you</strong> do not:<br />

• split the lion’s head from the letters – together they form the logo;<br />

• use the <strong>RICS</strong> logo within or as part of <strong>you</strong>r company’s logo;<br />

• twist or distort the logo’s proportions;<br />

• crop the logo;<br />

• use the logo in ways that would have a negative effect on <strong>RICS</strong> or its<br />

members; or<br />

• change the position of the strapline in relation to the lion’s head and letters<br />

as it’s fixed.<br />

Using the logo on backgrounds<br />

Print the <strong>RICS</strong> logo in reversed white-out on grey, purple, blue, black, dark<br />

backgrounds or background images. You must make sure it is clear at<br />

all times.<br />

Do not print the logo on:<br />

• a background of the same tone or colour;<br />

• visually complicated images;<br />

• textured backgrounds; or<br />

• an image with the same tone or colour.<br />

8<br />

minimum size 20.75mm


How to download the <strong>RICS</strong> logo<br />

The recommended logo styles are available on the <strong>RICS</strong> branding website<br />

pages at www.rics.org/brand<br />

• As an <strong>RICS</strong> member, <strong>you</strong> can download the logo direct from<br />

www.rics.org/brand by logging into the secure member area.<br />

• EPS files are for off-line print use.<br />

• GIF files are for on-line use and for printing <strong>you</strong>r own stationery in-house<br />

(fax templates, letterheads and so on).<br />

You can download a full list of logo styles (in <strong>RICS</strong> primary colours, plus black<br />

and white) from the ‘logo’ pages on the website.<br />

Lion head, <strong>RICS</strong> to the right<br />

Lion head, <strong>RICS</strong> underneath<br />

Strapline<br />

The mark of<br />

property professionalism worldwide<br />

www.rics.org/brand<br />

Using the <strong>RICS</strong> logo<br />

9


Using the logo in colour<br />

You may use the <strong>RICS</strong> logo in the following colours:<br />

• Pantone 432 grey – the recommended PMS (Pantone matching system)<br />

as shown in the colour palette;<br />

• PMS 269 purple, PMS 540 blue, black or reversed white; or<br />

• use <strong>you</strong>r main company colour if <strong>you</strong> do not use any of the specified<br />

colours mentioned.<br />

10<br />

Pantone 432 grey<br />

Pantone 269 purple<br />

Pantone 540 blue<br />

Black<br />

Reversed white


Colour palette<br />

This section is for the benefit of <strong>you</strong>r designer or printer. It will help <strong>you</strong> make<br />

sure that the colours used in <strong>you</strong>r communications are consistent with ours.<br />

The <strong>RICS</strong> primary colours are as follows.<br />

PMS 432 grey Values<br />

Pantone matching system (PMS) PMS 432<br />

Process colour 74c 62m 49y 33k<br />

RGB 65r 75g 86b<br />

HTML – web-safe #414B56<br />

PMS 269 purple Values<br />

Pantone matching system (PMS) PMS 269<br />

Process colour 78c 100m 0y 33k<br />

RGB 51r 0g 102b<br />

HTML – web-safe #330066<br />

PMS 540 blue Values<br />

Pantone matching system (PMS) PMS 540<br />

Process colour 100c 55m 0y 55k<br />

RGB 0r 51g 102b<br />

HTML – web-safe #003366<br />

You may use tints of these colours, but only in shades dark enough to read.<br />

www.rics.org/brand<br />

Using the <strong>RICS</strong> logo 11


Using the <strong>RICS</strong> strapline<br />

You can also use our strapline (‘The mark of property professionalism<br />

worldwide’) with the logo as it reinforces the value of the overall message.<br />

It’s not meant to replace the main logo, but does offer a marketing alternative.<br />

The mark of<br />

property professionalism worldwide<br />

Why we use <strong>RICS</strong> instead<br />

of our full name<br />

The Royal Institution of Chartered Surveyors is a description which is not<br />

easily understood in some markets and ‘chartered surveyors’ does not translate<br />

well into languages other than English. Technical surveyors are also members<br />

of <strong>RICS</strong>.<br />

In the light of our activities (especially worldwide), we prefer the authority,<br />

status and respectability of the <strong>RICS</strong> brand, which we promote in all our<br />

communication materials to members, the public, business, government, the<br />

media and related professionals. This makes sure that we are collectively<br />

promoting one brand.<br />

12


Who can use the<br />

‘Regulated by <strong>RICS</strong>’ designation?<br />

Currently, only UK practices which provide independent surveying services to the public<br />

can be regulated by <strong>RICS</strong>. As a result, these guidelines only apply to these practices.<br />

Individual members<br />

The ‘Regulated by <strong>RICS</strong>’ designation must not be used by individual members on any<br />

personal stationery such as business cards or personal letters.<br />

Professional practices<br />

Professional practices in the UK must use ‘Regulated by <strong>RICS</strong>’ on their letterhead<br />

if they are registered for regulation. Currently, professional practices with offices<br />

worldwide can only use ‘Regulated by <strong>RICS</strong>’ on the letterheads of their UK-based<br />

offices.<br />

Professional practices that are not registered for regulation (because they have fewer<br />

than 50% of <strong>RICS</strong> partners or directors and have decided not to be regulated) cannot<br />

use the ‘Regulated by <strong>RICS</strong>’ designation on any business stationery.<br />

www.rics.org/brand<br />

Using ‘Regulated by <strong>RICS</strong>’ 13


How to use the<br />

‘Regulated by <strong>RICS</strong>’ designation<br />

The new regulatory designation is not part of the <strong>RICS</strong> brand and <strong>you</strong> should not<br />

position it close to, or as part of, the <strong>RICS</strong> logo.<br />

The size and position of ‘Regulated by <strong>RICS</strong>’<br />

We recommend that <strong>you</strong> use the new ‘Regulated by <strong>RICS</strong>’ on <strong>you</strong>r letterheads<br />

between 10 and 12 point type along the bottom left-hand side (see opposite page).<br />

We would prefer <strong>you</strong> to reproduce the wording ‘Regulated by <strong>RICS</strong>’ in black, or in one<br />

of the existing three <strong>RICS</strong> primary colours. These are grey (PMS 432), purple (PMS<br />

269) and blue (PMS 540).<br />

We realise that, for some firms, positioning the designation this precisely may not be<br />

possible because of their own brand guidelines and image. In these cases, we would<br />

ask <strong>you</strong> to use sensible judgement and place it in a discreet position, but not close to<br />

the <strong>RICS</strong> logo.<br />

As well as using it on <strong>you</strong>r letterhead, <strong>you</strong> may want to use the new designation on<br />

other marketing and communication materials. The sentence helps provide a great<br />

deal of reassurance for the public and possible clients. See on the page opposite how<br />

the designation can be used on a number of communication items.<br />

14


1<br />

3<br />

4<br />

Regulated by <strong>RICS</strong><br />

1. Stationery<br />

2. Directory advertisements<br />

3. Websites<br />

4. Site boards (these can be produced in any<br />

of the primary colours – see page 11)<br />

ANOTHERNAME Somebody ANYNAME<br />

A S S O C I A T E S<br />

Anybody<br />

Chartered Building Surveyors<br />

WHITELEY & BLACKLEY<br />

Chartered Surveyors<br />

• Building Surveying • Architecture<br />

Chartered Surveyors<br />

Building Surveys Building Design & Supervision<br />

• Town Planning • Quantity Surveying<br />

Building & Boundary Disputes<br />

ANOTHERNAME<br />

Insurance Assessments & Claims Somebody<br />

BUILDING SURVEYIN G &<br />

Planning Advice & Appeals Building Defect Analysis<br />

ARCHITECTURAL SERVICES ANYNAME<br />

Tel: 01234 A 567891 S S O C I ACDM Planning T ESupervision S Project Management Anybody<br />

An independent professional service for all <strong>you</strong>r<br />

Dilapidations Party Walls<br />

Nowhere House<br />

commercial or residential property requirements<br />

Chartered Building Surveyors<br />

WHITELEY & BLACKLEY<br />

99 Nowhere Avenue<br />

Chartered Surveyors<br />

115 New Nowhere Road, Somewhere S13 9KS<br />

Somewhere • Building Surveying • Architecture<br />

Chartered Surveyors<br />

Somecity S11 8BN Anywhere 01234 Building 567891<br />

Surveys Building Design & Supervision www .awb.co.uk<br />

e-mail: property@awb.co.uk<br />

Fax: 01234 • Town 567890 Planning • Quantity Surveying<br />

Building & Boundary Disputes<br />

FAX: 01234 567890<br />

BUILDING SURVEYIN G &<br />

www.anassociates.com<br />

Insurance Assessments & Claims<br />

The Old Name House, 234 West Street, Anywhere, Somecity S15 8RP<br />

mail@anassociates.com<br />

Email: enquiries@somebody-anybody.co.uk<br />

Planning Advice & Appeals Building Defect Analysis<br />

ARCHITECTURAL SERVICES<br />

Tel : 01234 567891www.somebody-anybody.co.uk<br />

01234 567890<br />

CDM Planning Supervision Project Management<br />

An independent professional service for all <strong>you</strong>r<br />

Dilapidations Party Walls<br />

Nowhere House<br />

commercial or residential property requirements<br />

ANYNAME SURVEYORS<br />

99 Nowhere Avenue<br />

FOR THE COMPLETE SERVICE<br />

115 New Nowhere Road, Somewhere S13 9KS<br />

Somewhere<br />

PARTY WALL SURVEYORS<br />

www .awb.co.uk<br />

Somecity S11 8BN ANY NAME Anywhere F<strong>RICS</strong> 01234 See our 567891<br />

Main Ad Under Surveyors/Valuers<br />

D&H CONSULTANTS<br />

e-mail: property@awb.co.uk<br />

Fax: LTD01234<br />

567890 Chartered Surveyors FAX: 01234 567890 Anycity 01234 567891<br />

D&H www.anassociates.com<br />

(EST. 1999)<br />

The Old Name House, 234 West Street, Anywhere, Somecity S15 8RP<br />

mail@anassociates.com<br />

Email: enquiries@somebody-anybody.co.uk Anothercity 01234 567891<br />

www.somebody-anybody.co.uk 01234 567890<br />

•Structural Surveys<br />

Somecity 01234 567891<br />

For the best independent advice on:<br />

•Property Buyers’ Reports<br />

ANYNAME SURVEYORS<br />

• Planning<br />

•Planning & Building FOR Design THE COMPLETE • Surveys SERVICE<br />

ANY SURVEYORS,<br />

website: www.anywebsite.co.uk<br />

PARTY WALL SURVEYORS<br />

• Boundary disputes<br />

Anywhere House, Nowhere Lane,<br />

•Contract Supervision/Management<br />

ANY NAME F<strong>RICS</strong><br />

See our Main Ad Under Surveyors/Valuers<br />

D&H CONSULTANTS<br />

Somewheretown, Anywherecity AW33 1HR................ Tel (01234) 567890<br />

Fax (01234) 567890<br />

•Expert Testimony<br />

LTD<br />

Chartered Head Office Surveyors<br />

Anycity 01234 567891<br />

D&H (EST. 1999)<br />

12 High Street<br />

SOMEONE & CO<br />

Somewhere<br />

Anothercity 01234 567891<br />

CHARTERED SURVEYORS & BUILDING ENGINEERS<br />

01234 •Structural 567891 Surveys<br />

ANYTOWN<br />

Somecity 01234 567891<br />

www.d&hcons.co.uk<br />

For AT14 the 9PG best independent advice on: PLANNING & DESIGN<br />

•Property Buyers’ Reports<br />

BUILDING SURVEYS<br />

Anyname House, Somewhere Street, Nowhere N43 5TD<br />

Regulated by <strong>RICS</strong> • Planning<br />

PROJECT MANAGEMENT<br />

•Planning & Building Design<br />

• Surveys<br />

ANY SURVEYORS,<br />

PARTY WALLS<br />

website: www.anywebsite.co.uk<br />

• Boundary disputes<br />

DILAPIDATIONS<br />

For FREE consultation call:<br />

Anywhere House, Nowhere Lane,<br />

•Contract Supervision/Management<br />

Somewheretown, Anywherecity AW33 1HR................ Tel (01234) 567890<br />

ANYTOWN<br />

Tel 01234 567891 Fax 01234 567890<br />

Fax (01234) 567890<br />

Samples<br />

•Expert Testimony<br />

Head Sample OfficeHouse,<br />

Any Street<br />

TEL 01234 567 890<br />

12 High Nowhere Street N76 5RF<br />

SOMEONE & CO<br />

Chartered Surveyors<br />

Somewhere<br />

FAX 01234 567 891<br />

CHARTERED SURVEYORS & BUILDING ENGINEERS<br />

01234 567891<br />

S&S Surveyors, ANYTOWN<br />

email@an yname.co.uk<br />

Somewhere House, Anywhere Rd.............. Nowhereshire (01234) 567890<br />

BUILDING www.d&hcons.co.uk<br />

SURVEYS<br />

AT14 9PG<br />

PLANNING & DESIGN<br />

THAT WONT<br />

JOHN SMITH A.B.C.D.E<br />

BUILDING SURVEYS<br />

Anyname House, Somewhere Street, Nowhere N43 5TD<br />

Regulated by <strong>RICS</strong><br />

PARTY WALL SURVEYOR<br />

PROJECT MANAGEMENT<br />

COST THE EARTH<br />

Reports & Valuations - Building Surveys - Home Buyer Reports PARTY WALLS<br />

INCLUDING FLOORPLANS & VALUATIONS<br />

Anywhere Main Road, Somewhere 01234 567891 DILAPIDATIONS<br />

SAMPLE NAME - A.B.C.D.E For FREE consultation call:<br />

For Quotation Call<br />

CHARTERED SURVEYOR ANYTOWN<br />

Tel 01234 567891 Fax 01234 567890<br />

Samples<br />

TEL OFFICE 01234 567891<br />

Sample House, Any Street<br />

ALL ENQUIRIES WELCOME TEL 01234 567 890<br />

Nowhere N76 5RF<br />

AFTERHOURS Chartered 01234 567890Surveyors<br />

Friendly and Personal Service S<br />

66 Nowhere Lane, St. Someone’s Place,<br />

FAX 01234 567 891<br />

• Planning and Architectural Design<br />

Main City MS6 8YJ<br />

S&S Surveyors,<br />

• House Buyers Reports email@an yname.co.uk SMITH & SMITH<br />

Somewhere House, Anywhere Rd.............. Nowhereshire (01234) 567890<br />

BUILDING SURVEYS<br />

• Str uctural Sur veys<br />

CHARTERED SURVEYORS<br />

A.B. Sample Ltd, 5 Anywhere Chase........... Somewhere (101234) THAT 567890 WONT<br />

JOHN SMITH A.B.C.D.E<br />

• Residential and Commercia l<br />

Building Design / Project Management PARTY WALL SURVEYOR<br />

ANOTHER NAME COST THE EARTH<br />

Listed Buildings<br />

CHARTERED SURVEYORS<br />

Reports & Valuations - Building Surveys - Home Buyer Reports<br />

INCLUDING FLOORPLANS & VALUATIONS<br />

Building / Boundary Disputes Anywhere Main Road, Somewhere 01234 567891<br />

Independent Surveyor Specialising In<br />

Planning Supervisors / Party Walls<br />

Village & Country Properties ANYTOWN SAMPLE NAME - A.B.C.D.E<br />

South &South East Of Nowhere For Quotation Call<br />

CHARTERED SURVEYOR Surveys & Valuations<br />

TEL OFFICE 01234567891 (01234) 567891<br />

Building Surveys-Homebuyer Reports<br />

samplename-abcde@anyisp.co m<br />

ANYWHERE 01234 567890<br />

ALL ENQUIRIES WELCOME<br />

11 North Town, Somewhere Place S24 7YS<br />

133 Any Road, Nowhere AFTERHOURS 01234 567891 01234567890<br />

18 Somewher e Drive, Anywher e AW 32 6TF Friendly and Personal Service S<br />

66 Nowhere Lane, St. Someone’s Place,<br />

SOMEWHERE 01234 567890<br />

• Planning and Architectural Design<br />

Main City MS6 8YJ A.N.Y PARTNERSHIP<br />

14 South Town, Somewhere City S22 8PP<br />

• House Buyers Reports<br />

SMITH & SMITH<br />

A.C. Somebody & Partners,<br />

ARCHITECTS<br />

• Str uctural Sur veys www.s&ssurveyors.co.uk<br />

87 Anywhere Rd, Sampletown......................... Anywhere (01234) 567890<br />

See our Main Ad Under Architects<br />

CHARTERED SURVEYORS<br />

Anybody Associates, Somewhere A.B. Meadows, SampleAnywhereshire, Ltd, 5 Anywhere Chase........... Somewhere (101234) 567890<br />

Nowhere Lane, Sampletown 01234<br />

• Residential<br />

567891<br />

and Commercia l<br />

Building Design / Project Management<br />

Nowherecity..................................................... Somewhere (01234) 567890<br />

S&S Surveyors,<br />

John Smith & Co, Another Rd........................ ANOTHER Anothercity NAME (01234) 567890<br />

Somewhere House, Anywhere Rd.............. Nowhereshire (01234) 567890 Listed Buildings<br />

CHARTERED SURVEYORS<br />

Building / Boundary Disputes<br />

Independent Surveyor Specialising In<br />

Planning Supervisors / Party Walls<br />

Village & Country Properties ANYTOWN<br />

South &South East Of Nowhere<br />

Surveys & Valuations<br />

(01234) 567891<br />

Building Surveys-Homebuyer Reports<br />

samplename-abcde@anyisp.co m<br />

ANYWHERE 01234 567890<br />

11 North Town, Somewhere Place S24 7YS<br />

133 Any Road, Nowhere 01234 567891<br />

18 Somewher e Drive, Anywher e AW 32 6TF<br />

SOMEWHERE 01234 567890<br />

A.N.Y PARTNERSHIP<br />

14 South Town, Somewhere City S22 8PP<br />

ARCHITECTS<br />

www.s&ssurveyors.co.uk<br />

See our Main Ad Under Architects<br />

Nowhere Lane, Sampletown 01234 567891<br />

A.C. Somebody & Partners,<br />

87 Anywhere Rd, Sampletown......................... Anywhere (01234) 567890<br />

Anybody Associates, Somewhere Meadows, Anywhereshire,<br />

Nowherecity..................................................... Somewhere (01234) 567890<br />

John Smith & Co, Another Rd........................ Anothercity (01234) 567890<br />

Regulated by <strong>RICS</strong><br />

S&S Surveyors,<br />

Somewhere House, Anywhere Rd.............. Nowhereshire (01234) 567890<br />

Regulated by <strong>RICS</strong><br />

www.rics.org/brand<br />

2<br />

Using ‘Regulated by <strong>RICS</strong>’<br />

15


How not to use ‘Regulated by <strong>RICS</strong>’<br />

Below are a few examples of how <strong>you</strong> shouldn’t use the new designation<br />

‘Regulated by <strong>RICS</strong>’. This isn’t a full list, but hopefully shows the principles we are<br />

trying to put into practice.<br />

It’s crucial that <strong>you</strong> do not:<br />

• make the designation too big like a headline;<br />

• position it close to, or under, the <strong>RICS</strong> logo;<br />

• place the wording ‘Regulated by <strong>RICS</strong>’ inside a panel or box;<br />

• reverse the wording out of a solid or tinted background; or<br />

• run it down the <strong>edge</strong> of a page.<br />

The new designation is designed to be subtle, while showing the public that they<br />

can trust <strong>you</strong>r firm to work to the highest ethical and professional standards.<br />

This positioning is deliberate so that the public see the designation as a regulatory<br />

requirement rather than a blatant marketing tool.<br />

16<br />

Chartered Surveyors<br />

Regulated by<br />

Company Name & Co<br />

123 Street name<br />

Anytown<br />

Countryshire AB1 2YZ<br />

T +44 (0)123 456 7890<br />

F +44 (0)123 456 7890<br />

Regulated by<br />

Regulated by <strong>RICS</strong>


We’re happy to help<br />

The examples we’ve shown here should be enough to help <strong>you</strong> use the <strong>RICS</strong> logo, <strong>you</strong>r<br />

designation, letters and the ‘Regulated by <strong>RICS</strong>’ designation to <strong>you</strong>r advantage. If, however,<br />

<strong>you</strong> need more information or guidance, our brand management team can help.<br />

For more information on using <strong>you</strong>r chartered surveying<br />

designation, letters or the <strong>RICS</strong> logo,<br />

call +44 (0)870 333 1600 or email brand@rics.org<br />

For more information on using ‘Regulated by <strong>RICS</strong>’, visit<br />

www.rics.org/newregulation,<br />

call +44 020 7695 1670 or email regulation@rics.org<br />

This document sets out the <strong>RICS</strong> Rules of Conduct and summarises <strong>RICS</strong> bye-law 13.<br />

<strong>RICS</strong> may withdraw <strong>you</strong>r right to use the logo if <strong>you</strong> do not follow these guidelines.<br />

www.rics.org/brand<br />

We’re happy to help<br />

17


www.rics.org/brand<br />

<strong>RICS</strong> (Royal Institution of Chartered Surveyors) is the largest<br />

organisation for professionals in property, land, construction and<br />

related environmental issues worldwide. We promote best practice,<br />

regulation and consumer protection to business and the public.<br />

Rapidly approaching 140 000 members, <strong>RICS</strong> is the leading source<br />

of property related knowl<strong>edge</strong>, providing independent, impartial<br />

advice to governments and global organisations.<br />

The Royal Institution<br />

of Chartered Surveyors<br />

12 Great George Street<br />

Parliament Square<br />

London SW1P 3AD<br />

United Kingdom<br />

T +44 (0)870 333 1600<br />

F +44 (0)20 7334 3811<br />

contactrics@rics.org<br />

www.rics.org<br />

<strong>RICS</strong> Europe<br />

Rue Ducale 67<br />

1000 Brussels<br />

Belgium<br />

T +32 2 733 1019<br />

F +32 2 742 9748<br />

ricseurope@rics.org<br />

<strong>RICS</strong> Americas<br />

The Lincoln Building<br />

60 East 42nd Street<br />

Suite 2918<br />

New York<br />

NY 10165<br />

USA<br />

T +1 (212) 847 7400<br />

F +1 (212) 847 7401<br />

ricsamericas@rics.org<br />

<strong>RICS</strong> Asia Pacific<br />

Suite 2104<br />

Central Plaza<br />

18 Harbour Road<br />

Wanchai<br />

Hong Kong<br />

T +852 2537 7117<br />

F +852 2537 2756<br />

ricsasiapacific@rics.org<br />

<strong>RICS</strong> Oceania<br />

Suite 2 Level 16<br />

Castlereagh Street<br />

Sydney<br />

New South Wales 2000<br />

Australia<br />

T +61 (292) 162333<br />

F +61 (292) 325591<br />

ricsoceania@rics.org<br />

July 2007/5 000/<strong>RICS</strong> Corporate Communications/Litmus

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