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Unleashing the Power of the Circular Economy

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Next to <strong>the</strong> financial opportunities, a circular economy has indirect benefits<br />

for business as well: supply chains are better managed, companies become<br />

less sensitive to price volatility <strong>of</strong> resources, and <strong>the</strong>y build a longer and better<br />

relationship with <strong>the</strong>ir customers. Moreover, it boosts innovation and is good<br />

for <strong>the</strong> environment. In addition, transforming our economy as described in<br />

[8, 22]<br />

section 4.3 has <strong>the</strong> potential to create new jobs.<br />

In recent decades, incremental steps such as increasing efficiency were<br />

taken to improve processes and products. The increased environmental<br />

and social problems illustrate that <strong>the</strong>se have not been effective enough.<br />

[16, 29] Governments, scientists and businesses all around <strong>the</strong> world start to<br />

acknowledge that a more transformative approach is needed on how we<br />

establish our economy. One <strong>of</strong> <strong>the</strong>se approaches is <strong>the</strong> circular economy.<br />

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