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Unleashing the Power of the Circular Economy

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About IMSA<br />

About Circle<br />

<strong>Economy</strong><br />

Experts and<br />

stakeholders<br />

Preface<br />

IMSA Amsterdam 1 is an independent think tank and consultancy & research<br />

firm committed to <strong>the</strong> environment, sustainability and innovation. IMSA<br />

operates on <strong>the</strong> interface between industries, governments, NGOs, science<br />

and <strong>the</strong> critical outside world. In close cooperation with our clients we are<br />

looking for new roads to sustainable development.<br />

Since 1985, IMSA has given strategic advice to companies that were hitting<br />

sustainability barriers related to material resource use. In addition, IMSA takes<br />

initiatives to bring stakeholders toge<strong>the</strong>r on complex sustainability issues,<br />

such as plastic marine litter. In 2012, IMSA published for <strong>the</strong> Port <strong>of</strong> Rotterdam<br />

a discussion paper analysing <strong>the</strong> success factors for a circular economy in<br />

Rotterdam. [1]<br />

In 2012, IMSA Amsterdam became a partner <strong>of</strong> Circle <strong>Economy</strong>. This study<br />

forms a contribution to <strong>the</strong> Circle, in which we wish to fur<strong>the</strong>r expand <strong>the</strong><br />

knowledge base underlying <strong>the</strong> circular economy.<br />

Circle <strong>Economy</strong> 2 (CE) is a non-pr<strong>of</strong>it organisation based in <strong>the</strong> Ne<strong>the</strong>rlands<br />

with <strong>the</strong> aim to accelerate <strong>the</strong> transition from a linear to a circular economy.<br />

Circle <strong>Economy</strong> believes that radical system change “inspired by nature” is vital<br />

and that companies and entrepreneurs play a pivotal role in <strong>the</strong> transition. It<br />

acts as an open and embracing network, with <strong>the</strong> backing from companies<br />

and individuals from all over <strong>the</strong> world. Circle <strong>Economy</strong> is focused on taking<br />

action, and helps organisations and individuals to realise <strong>the</strong>ir circular projects.<br />

It is based on a member/partnership model. Examples <strong>of</strong> current partners<br />

<strong>of</strong> CE are AkzoNobel, Desso, DSM, Philips, KICI, Van Gansewinkel as well as<br />

Turntoo, IMSA, Herman Wijffels and Louise Vet. Circle <strong>Economy</strong> can serve<br />

<strong>the</strong>m by acting as a go-between platform where <strong>the</strong>y can share knowledge<br />

and best practices in a safe environment.<br />

We thank <strong>the</strong> experts and stakeholders listed in Appendix II for <strong>the</strong>ir helpful<br />

input in developing this report.<br />

1 www.imsa.nl<br />

2 www.circleeconomy.com<br />

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