TIOXIDE® TR85

TIOXIDE ®
high performance
rapid wetting
high tinting strength
TR85
designed for success

high performance
rapid wetting
high tinting strength
TIOXIDE ®
TR85
TIOXIDE ® TR85 pigment is a rutile pigment
designed for decorative paints but more
specifically for low VOC decorative paints.
It offers rapid wetting and dispersion to
provide waterborne paints with very high
gloss, optimum opacity and excellent colour.
Because of its surface treatment
characteristics, TIOXIDE ® TR85 pigment is
ideally suited for tinted paints where colour
acceptance is an important property. With its
high level of durability, TIOXIDE ® TR85 pigment
is recommended for exterior, as well as interior
finishes where gloss retention is essential.
It can also be used in the more traditional
solvent based and high solids alkyd systems
where optimum optical, dispersion and
durability properties are of paramount
importance.
High-speed wetting and dispersion are critical
features necessary for efficient production of
paints and these elements have been built into
the design of TIOXIDE ® TR85 pigment.
Customer feedback has indicated that
TIOXIDE ® TR85 pigment wets and disperses
rapidly giving paint manufacturers an
advantage in terms of energy savings and
faster throughput.
Figure 1 shows the results of milling solution
adsorption by TIOXIDE ® TR85 pigment and a
number of competitor pigments. The faster
and greater the adsorption, the better the
wetting of the pigment.
Low VOC water-borne paints
Tinted paints and tint bases
Traditional and high solids alkyds
FIGURE 1
TiO2 wetting in waterborne milling solution
TIOXIDE
600
500
400
300
200
100
0
0 100 200 300 400 500
Time (s)
® TR85
G22/64
G22/53
G10/21
G15/44
G9/72
TIOXIDE ® FIGURE 2
TR85
G22/64
G22/53
G15/44
Milling Solution Adsorbption (mg)
Dispersant Demand (Aqueous polymeric carboxylic acid)
PROPERTIES
This table includes the typical properties of this grade. It is not a specification, although
specifications are available.
TiO2 Content 94%
Inorganic coating Alumina, Silica, Zirconia
Organic treatment present
Crystal size 0.26µm
Specific gravity 4.05 g/cm3 Loss at 105OC (1) 0.7%
Bulk density (tamped) (2) 1.0 g/cm3 Oil absorption (3) 20 cm3 /100g pigment
Water demand (4) 26 cm3 300
250
200
150
100
50
0
0 0.1 0.2
% Active Dispersant
0.3 0.4
/100g pigment
Durability Highly durable
ISO 591 classification R2
ATSM D476-00 (2005) designation II,III,IV
Viscosity (cp)
(1) Measured within 48 hours of production
(2) Based on ISO 787/11
(3) Palette knife method, ISO 787/5
(4) In the presence of 0.4% sodium salt of complex polyphosphate calculated on the mass of pigment.

TIOXIDE ® TR85 pigment gives formulators
the flexibility to reduce dispersant usage and
so cut raw material costs. Figure 2 (left)
compares the dispersant demand of
TIOXIDE ® TR85 pigment with several
competitor pigments.
Figure 3 demonstrates the excellent colour
performance of TIOXIDE ® TR85 pigment
compared with other competitor pigments.
Figure 4 shows the results of contrast ratio at
20m 2 /l spreading rate in a silk emulsion paint.
TIOXIDE ® TR85 pigment compares very well
with other established competitor grades.
TIOXIDE ® TR85 pigment offers not only high
optical properties, but also high durability for
external applications where it performs well
against a selection of well-established
competitor grades (see Figure 5).
TIOXIDE ® TR85 pigment has been shown to
give an outstanding performance in a variety of
tinted systems, giving consistent colour and
good colour acceptance.
Figure 6 shows the tinting strength
performance of TIOXIDE ® TR85 pigment where
the outstanding dispersion stability of
TIOXIDE ® TR85 pigment enables
manufacturers to produce tinted paints with
improved colour acceptance properties.
Yellow 2GXD
FIGURE 3
Colour in an acrylic semi-gloss emulsion
L valve
FIGURE 4
Opacity in a vinyl silk emulsion paint
Contrast Ratio (%)
90
89.5
89
88.5
88
FIGURE 5
TIOXIDE ® TR85 G22/64 G22/53 G10/21 G15/56 G9/72
Florida durability in an acrylic/MF paint
60 0 Gloss
Black GR30
Black N131
98
97.8
97.6
97.4
97.2
G10/21
97
1.5 1.7 1.9 2.1
b value
2.3 2.5 2.7
120
100
80
60
40
20
0
FIGURE 6
G9/72
G15/56
G22/53
TIOXIDE ® TR85
G22/64
0 10 20 30 40
Exposure time (months)
Relative tinting strength in an acrylic semi-gloss emulsion paint
Red GG130
Blue B2G100
Violet RL200
Green GG130
Red Oxide SX
TIOXIDE ® TR85
G22/64
G22/53
G10/21
G15/56
G9/72
TIOXIDE ® TR85 (8)
G9/72 (9)
G15/56 (9)
G43/14 (7)

Tioxide®
Titanium Dioxide Pigments
This leaflet is a general guide to the
properties of TIOXIDE ® TR85 pigment and its
potential applications. More detailed
information on TIOXIDE ® TR85 pigment is
available from Technical Service personnel
within Huntsman Pigments.
Although all information is given in good faith,
we do not guarantee the accuracy or
completeness of information, or that
TIOXIDE ® TR85 pigment will be suitable for
your particular purposes. Samples are
available on request.
You should ensure that any process you use
or product you make using Huntsman pigment
does not infringe any patent.
Contacts
Europe, Russia, Middle East,
North Africa, South and Central America:
europe_support_centre@huntsman.com
USA, Canada, Mexico, Puerto Rico:
americas_support_centre@huntsman.com
Asia Pacific:
asia_pacific_support_centre@huntsman.com
Southern Africa:
south_africa_support_centre@huntsman.com
TIOXIDE ® is a registered trade mark of
Huntsman Corporation or an affiliate thereof in
one or more, but not all countries.
It is Huntsman Pigments’ policy to update this
information regularly. You are therefore advised
to check that this leaflet is the most up-to-date
version.
February 2007
TIOXIDE ® TR85 - GB / A3 Version 1
www.huntsman.com/pigments
We have developed TIOXIDE ® TR85 pigment to give
excellent dispersion, colour and gloss properties
especially in water-borne paint systems.
PRINCIPAL APPLICATIONS OUTSTANDING PROPERTIES
High gloss and semi-gloss
waterborne conventional paints
Low VOC gloss and semi-gloss
waterborne paints
Conventional waterborne matt
paints
Zero VOC waterborne matt paints
High solids aklyd paints
Traditional solvent based paints
Huntsman does not recommend any of its titanium dioxide pigments for
use in lead-stabilised, rigid PVC formulations.
SAFETY, HEALTH
AND ENVIRONMENT
FOOD CONTACT
STORAGE AND
SHELF LIFE
Dispersion, gloss, opacity,
whiteness, gloss retention, colour
acceptance
Dispersion, gloss, opacity,
whiteness, gloss retention, colour
acceptance
Dispersion, opacity, whiteness,
colour acceptance
Dispersion, opacity, whiteness,
colour acceptance
Dispersion, gloss, opacity,
whiteness, gloss retention, colour
acceptance
Dispersion, gloss, opacity,
whiteness, gloss retention, colour
acceptance
As for all fine powders, the handling of titanium dioxide pigments
can give rise to airborne dust. Good industrial hygiene practice
should be observed so as to avoid the generation and
subsequent inhalation of dust. For more information refer to our
material safety data sheet.
The subject is too wide to be adequately covered in a technical
data sheet and customers should seek confirmation of
compliance for each of the particular regulations they are
interested in by contacting Huntsman Pigments Group Technical
Service or the local sales forces.
The pigment should not be stored in outside areas exposed to the
weather. All direct contact with moisture should be avoided. By
storing the pigment correctly, its properties should not deteriorate
with time. However to ensure optimum performance, it is
recommended that the product is used on a first in, first out basis
from receipt of shipment.
For further information, contact:
Huntsman Pigments Division
Technical Service Department
Haverton Hill Road
Billingham
TS23 1PS
England
Tel: +44 (0) 1642 370300
Fax: +44 (0) 1642 376777