read the full 2012 Annual Report - Colon Cancer Alliance

10,000+
participants
31
days
10+
CCA Hosted
events
8 Colon Cancer Alliance 2012 Annual Report
NATIONAL COLOrECTAL CANCEr
AwArENESS MONTh
in March, we celebrated a record-breaking Colorectal Cancer Awareness Month, starting with National Dress in Blue Day and
the ringing of the NASDAQ closing bell. Participation reached an all-time high as more companies, organizations and individuals
than ever before rolled up their sleeves to fight this disease and raise awareness in their communities through educational and
fundraising events.
our army of Voices volunteers nationwide worked tirelessly, hosting events, distributing materials and enlisting the help of community
leaders in elevating the profile of colon cancer.
MARCH 1 Kickoff with the NCCrT* Family PlZ
Campaign and Screen This Too! PSA
MARCH 2 National Dress in Blue Day
MARCH 3 Sacramento Undy 5000 5K
MARCH 6 CCA rings the NASDAQ Closing Bell
MARCH 6 Stars Go Blue Benefit Concert
MARCH 7 Understanding Current &
Future legislation Tele-Chat
March also saw the expansion of our community screening efforts through our partnership with the makers of Dulcolax. More than
eight million specially-marked packages of the product sold in major retailers, with a portion of the sales supporting our Community
Health Partnership Grant Program.
Thanks to the efforts of our volunteers, the following landmarks also went blue in honor of March and National Dress in Blue Day:
• State House Dome – Providence, rhode island
• PECO Building Crown Lights – Philadelphia, Pennsylvania
• Wrigley Building – Chicago, illinois
MARCH 10 San Diego Undy 5000 5K
MARCH 16 Petition to Turn the White house Blue Closes
MARCH 28 Unite2Crush Colon Cancer rally
MARCH 28 CBS healthWatch Colon Cancer/
Digestive health Webcast
MARCH 31 St. louis Undy 5000 5K
• Borough Hall – Brooklyn, New York
• LaVeque Tower – Columbus, ohio
• Niagara Falls – Niagara Falls, New York
*National Colorectal Cancer roundtable