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00 – 99 LEIGH HAAS

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NAME<br />

Leigh Haas (1972)<br />

FIRMA<br />

flora&fauna visions<br />

GRÜNDUNGSDATUM<br />

1<strong>99</strong>9<br />

MITARBEITER<br />

on a normal day 15 if you add flora&fauna media<br />

KONTAKT<br />

leigh@flora-fauna.de www.flora-fauna.de<br />

<strong>00</strong> <strong>–</strong> <strong>99</strong> <strong>LEIGH</strong> <strong>HAAS</strong><br />

WO LEBST DU?<br />

Berlin<br />

WARUM LEBST DU DORT?<br />

I live here because it is the place I want to be right now and I have built the last<br />

ten years of my life here.<br />

BESCHREIBE DEINEN STYLE/DEINE ARBEIT<br />

We specialise in multi-disciplinary design from temporary spaces ranging from corporate<br />

events, theatre, fashion and art shows to club design as well as virtual spaces such as<br />

film, print and video.<br />

WIE ARBEITEST DU?<br />

That depends on what kind of job we are working on. But we usually start by mindmapping,<br />

reading, researching and watching films! Then we are probably ready to sketch<br />

out an idea and start to produce it in detail.<br />

WARUM MACHST DU DAS WAS DU MACHST?<br />

Because I love it and it enables me to grow with others.<br />

02<br />

BIOGRAFIE<br />

Leigh Haas, die Gründerin von flora&fauna visions wuchs in Schottland auf. Sie verbrachte<br />

Ihre Jugend in Glsgow, wo sie Architektur studierte und Club Flyer für lokale Bands gestaltete.<br />

Nach ihrem Abschluss an der School of Art in Glasgow, im Jahr 1<strong>99</strong>3, zog sie nach<br />

Berlin, wo sie seit dem lebt.<br />

flora&fauna visions existiert seit 1<strong>99</strong>8 und ist auf die Entwicklung von multidisciplinary<br />

Design in der Umgebung spezialisiert, um eine Lösung zu entwickeln, die eine Marke unterstützen<br />

und zu dem noch eine Mitteilung mit sich bringt.<br />

Sie betarchten Design als einen emotionalen und aktiven Pozess in der Subkultur, ob es<br />

nun spezielle Event-Projektionen, live Performance, Bühnenshows, Kunstinstellationen oder<br />

Grafikdesign ist.<br />

Über die letzten drei Jahre haben sie Respekt für ihr Design erworben, sei es kommerziell<br />

oder nicht kommerziell, dies spiegelt sich in ihrer Arbeit mit vielen verschiedenen internationalen<br />

Netzwerken und Szenen wieder.<br />

flora&fauna hat in Ländern, wie zum Beispiel mit den USA, GB, Italien, Spanien, Kroatien,<br />

Belgien und Russland, zusammengearbeitet.<br />

01<br />

REFERENZEN<br />

art direction, visual design and video in 2<strong>00</strong>4/2<strong>00</strong>5.<br />

Motorola visual identities, becks fashion experience, brigitte 50 jahre gegenwert, MTV<br />

Mondo Club, Lee 101, Carhartt Lounge, Luka and the last celebrity, WMF club<strong>00</strong>7, Film<br />

trailer & titling „Stadt als Beute“


04 05<br />

06<br />

Linke Seite<br />

02 ME<br />

Courtesy of Sony ;)<br />

Diese Seite<br />

05 LEE<br />

A shop installation in London for Lee Jeans<br />

06 MAIN SPACE<br />

An installation for the fashion label Rene Lezard<br />

03


07 THE QUEEN<br />

Feldhoosens answer to lunch hour graphics.<br />

08 SHOWREEL PANO<br />

Some video stills of some of the work I did with David from fork.<br />

08<br />

07<br />

09


WIE HAST DU ANGEFANGEN?<br />

I started back in Scotland, where I grew up and went on to study architecture. I was<br />

always interested in designing flyers and photographing bands etc. during my studies<br />

and when I came to Berlin in 1<strong>99</strong>4 I realised how much free space there was and began<br />

working in the underground club scene where I established my interest in designing<br />

temporary space.<br />

WAS HAST DU GEMACHT ALS DU 15 WARST?<br />

Well I argued a lot with a lot of different people, and I started getting my portfolio<br />

in place for art school.<br />

I took my first holiday without my family and I went to my first club for over 18´s.<br />

WAS/WER SIND DEINE EINFLÜSSE?<br />

Well of course my backbone was created through my family life and the way I was raised.<br />

I think I was lucky as my parents really love me and always trusted and supported my ideas<br />

in the end. I was also very influenced by my first serious boyfriend James. He was twice my<br />

age and as far as I was concerned 5 times smarter!! We did a lot of crazy art projects<br />

together back then and watched a lot of films and listened to music which influenced me<br />

(like performace, repulsion, susperia, joy division, new order, the young gods, front 242,<br />

the pixies, niravana and more). Great architecture also influenced me of course, too.<br />

WAS/WER INSPIRIERT DICH ZUR ZEIT?<br />

Im inspired right now mostly by the people around me, my friends and collegues and by<br />

things that I read and by eliott smith and tons may.<br />

11<br />

10


WANN UND WIE KOMMEN DEINE IDEEN?<br />

Mostly when I am walking down the street or when I am in the state between sleeping<br />

and waking up. Sometimes they are just suddenly there. That is the moment when I reach<br />

for a pen.<br />

WAS WÜRDEST DU GERNE TUN, DAS DU ZUR ZEIT NICHT TUST?<br />

Well I would like to be a little more careful in the future about keeping my private<br />

life in shape.<br />

I would like to learn to be a little more pragmatic in my decision making.<br />

WARUM TUST DU ES NICHT?<br />

Because I often tend to react spontaniously and emotionally straight from the stomach.<br />

WAS IST SCHÖN?<br />

Creative concepts which get produced, the sea, trust, achievement, growth, my friends,<br />

my cat and all the things which add to happiness and peace.<br />

WAS IST HÄSSLICH?<br />

Religion, racism, anti-semitism. dishonesty, being caught in a loop,<br />

the world when you feel alone.<br />

WIE FÄHRST DU ZUR ARBEIT?<br />

I usually walk or ride my bike.<br />

BESCHREIBE EINEN TYPISCHEN TAG<br />

I can’t.<br />

BESCHREIBE DEN PERFEKTEN AUGENBLICK<br />

A moment of pleasure is when I feel that everything around me works and moves at<br />

the same pace as I feel in the moment myself, but it could be anywhere from in the bath,<br />

to in a club, to in a meeting, to in bed or whatever.<br />

It is just a deep inner feeling of peace and happiness.<br />

WAS IST DAS BESTE DAS DIR JEMALS PASSIERT IST?<br />

Probaly moving to Berlin.<br />

WOFÜR GIBST DU GELD AUS?<br />

My company, tax, weird ideas and projects, good food, nice clothes, film, magazines,<br />

holidays, and fun.<br />

WOFÜR GIBST DU KEIN GELD AUS?<br />

Life insurance<br />

WORAUF KÖNNTEST DU VERZICHTEN?<br />

tax<br />

WORAUF KÖNNTEST DU NICHT VERZICHTEN?<br />

My company and my friends.<br />

15<br />

12 13<br />

14<br />

Diese Seite<br />

12 WMF PANORAMA (12 <strong>–</strong> 13)<br />

That’s the new wmf<strong>00</strong>7 club which we designed.<br />

15 BRIGITTE FASSADE<br />

28m video panorama for the „Brigitte 50 jahre gegenwert“ event<br />

(event production buro FJM HH)<br />

Rechte Seite<br />

21 WMF PANORAMA<br />

That’s the new wmf<strong>00</strong>7 club which we designed.<br />

22 CARHARRT (22 <strong>–</strong> 23)<br />

24 REICHSTAG<br />

An installation in the new dome of the Reichstag


16<br />

22 23<br />

Lieblingsplatten<br />

16 MASSIVE ATTACK Blue Lines<br />

17 ELLIOT SMITH Self Titled<br />

18 NIRVANA Nevermind<br />

17 18 19 20<br />

19 TOMMY GUERRERO A little bit of something<br />

20 TEXAS CHAINSAW MASSACRE Soundtrack<br />

DEIN LIEBLINGS-KÜNSTLER/MUSIKER?<br />

Dario Argento<br />

Michel Gondry<br />

James Fox<br />

Zaha Hadid<br />

Maggie Chung<br />

Missy Elliott<br />

WELCHE PERSONEN FINDEST DU INTERESSANT?<br />

People who are hungry and inspired enough to work at and fight towards fullfilling their<br />

dreams and at what they believe in. And doing it in an honest and respectable way even<br />

against all odds.<br />

WAS TRÄGST DU ZUR ZEIT?<br />

Right now it is sunday afternoon and I am at home, wearing grey Addidas tracksuit bottoms,<br />

bronze pumps (from top-shop in London) and an under-top from blush in Berlin ;)<br />

21<br />

24

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