00 – 99 LEIGH HAAS
00 – 99 LEIGH HAAS
00 – 99 LEIGH HAAS
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NAME<br />
Leigh Haas (1972)<br />
FIRMA<br />
flora&fauna visions<br />
GRÜNDUNGSDATUM<br />
1<strong>99</strong>9<br />
MITARBEITER<br />
on a normal day 15 if you add flora&fauna media<br />
KONTAKT<br />
leigh@flora-fauna.de www.flora-fauna.de<br />
<strong>00</strong> <strong>–</strong> <strong>99</strong> <strong>LEIGH</strong> <strong>HAAS</strong><br />
WO LEBST DU?<br />
Berlin<br />
WARUM LEBST DU DORT?<br />
I live here because it is the place I want to be right now and I have built the last<br />
ten years of my life here.<br />
BESCHREIBE DEINEN STYLE/DEINE ARBEIT<br />
We specialise in multi-disciplinary design from temporary spaces ranging from corporate<br />
events, theatre, fashion and art shows to club design as well as virtual spaces such as<br />
film, print and video.<br />
WIE ARBEITEST DU?<br />
That depends on what kind of job we are working on. But we usually start by mindmapping,<br />
reading, researching and watching films! Then we are probably ready to sketch<br />
out an idea and start to produce it in detail.<br />
WARUM MACHST DU DAS WAS DU MACHST?<br />
Because I love it and it enables me to grow with others.<br />
02<br />
BIOGRAFIE<br />
Leigh Haas, die Gründerin von flora&fauna visions wuchs in Schottland auf. Sie verbrachte<br />
Ihre Jugend in Glsgow, wo sie Architektur studierte und Club Flyer für lokale Bands gestaltete.<br />
Nach ihrem Abschluss an der School of Art in Glasgow, im Jahr 1<strong>99</strong>3, zog sie nach<br />
Berlin, wo sie seit dem lebt.<br />
flora&fauna visions existiert seit 1<strong>99</strong>8 und ist auf die Entwicklung von multidisciplinary<br />
Design in der Umgebung spezialisiert, um eine Lösung zu entwickeln, die eine Marke unterstützen<br />
und zu dem noch eine Mitteilung mit sich bringt.<br />
Sie betarchten Design als einen emotionalen und aktiven Pozess in der Subkultur, ob es<br />
nun spezielle Event-Projektionen, live Performance, Bühnenshows, Kunstinstellationen oder<br />
Grafikdesign ist.<br />
Über die letzten drei Jahre haben sie Respekt für ihr Design erworben, sei es kommerziell<br />
oder nicht kommerziell, dies spiegelt sich in ihrer Arbeit mit vielen verschiedenen internationalen<br />
Netzwerken und Szenen wieder.<br />
flora&fauna hat in Ländern, wie zum Beispiel mit den USA, GB, Italien, Spanien, Kroatien,<br />
Belgien und Russland, zusammengearbeitet.<br />
01<br />
REFERENZEN<br />
art direction, visual design and video in 2<strong>00</strong>4/2<strong>00</strong>5.<br />
Motorola visual identities, becks fashion experience, brigitte 50 jahre gegenwert, MTV<br />
Mondo Club, Lee 101, Carhartt Lounge, Luka and the last celebrity, WMF club<strong>00</strong>7, Film<br />
trailer & titling „Stadt als Beute“
04 05<br />
06<br />
Linke Seite<br />
02 ME<br />
Courtesy of Sony ;)<br />
Diese Seite<br />
05 LEE<br />
A shop installation in London for Lee Jeans<br />
06 MAIN SPACE<br />
An installation for the fashion label Rene Lezard<br />
03
07 THE QUEEN<br />
Feldhoosens answer to lunch hour graphics.<br />
08 SHOWREEL PANO<br />
Some video stills of some of the work I did with David from fork.<br />
08<br />
07<br />
09
WIE HAST DU ANGEFANGEN?<br />
I started back in Scotland, where I grew up and went on to study architecture. I was<br />
always interested in designing flyers and photographing bands etc. during my studies<br />
and when I came to Berlin in 1<strong>99</strong>4 I realised how much free space there was and began<br />
working in the underground club scene where I established my interest in designing<br />
temporary space.<br />
WAS HAST DU GEMACHT ALS DU 15 WARST?<br />
Well I argued a lot with a lot of different people, and I started getting my portfolio<br />
in place for art school.<br />
I took my first holiday without my family and I went to my first club for over 18´s.<br />
WAS/WER SIND DEINE EINFLÜSSE?<br />
Well of course my backbone was created through my family life and the way I was raised.<br />
I think I was lucky as my parents really love me and always trusted and supported my ideas<br />
in the end. I was also very influenced by my first serious boyfriend James. He was twice my<br />
age and as far as I was concerned 5 times smarter!! We did a lot of crazy art projects<br />
together back then and watched a lot of films and listened to music which influenced me<br />
(like performace, repulsion, susperia, joy division, new order, the young gods, front 242,<br />
the pixies, niravana and more). Great architecture also influenced me of course, too.<br />
WAS/WER INSPIRIERT DICH ZUR ZEIT?<br />
Im inspired right now mostly by the people around me, my friends and collegues and by<br />
things that I read and by eliott smith and tons may.<br />
11<br />
10
WANN UND WIE KOMMEN DEINE IDEEN?<br />
Mostly when I am walking down the street or when I am in the state between sleeping<br />
and waking up. Sometimes they are just suddenly there. That is the moment when I reach<br />
for a pen.<br />
WAS WÜRDEST DU GERNE TUN, DAS DU ZUR ZEIT NICHT TUST?<br />
Well I would like to be a little more careful in the future about keeping my private<br />
life in shape.<br />
I would like to learn to be a little more pragmatic in my decision making.<br />
WARUM TUST DU ES NICHT?<br />
Because I often tend to react spontaniously and emotionally straight from the stomach.<br />
WAS IST SCHÖN?<br />
Creative concepts which get produced, the sea, trust, achievement, growth, my friends,<br />
my cat and all the things which add to happiness and peace.<br />
WAS IST HÄSSLICH?<br />
Religion, racism, anti-semitism. dishonesty, being caught in a loop,<br />
the world when you feel alone.<br />
WIE FÄHRST DU ZUR ARBEIT?<br />
I usually walk or ride my bike.<br />
BESCHREIBE EINEN TYPISCHEN TAG<br />
I can’t.<br />
BESCHREIBE DEN PERFEKTEN AUGENBLICK<br />
A moment of pleasure is when I feel that everything around me works and moves at<br />
the same pace as I feel in the moment myself, but it could be anywhere from in the bath,<br />
to in a club, to in a meeting, to in bed or whatever.<br />
It is just a deep inner feeling of peace and happiness.<br />
WAS IST DAS BESTE DAS DIR JEMALS PASSIERT IST?<br />
Probaly moving to Berlin.<br />
WOFÜR GIBST DU GELD AUS?<br />
My company, tax, weird ideas and projects, good food, nice clothes, film, magazines,<br />
holidays, and fun.<br />
WOFÜR GIBST DU KEIN GELD AUS?<br />
Life insurance<br />
WORAUF KÖNNTEST DU VERZICHTEN?<br />
tax<br />
WORAUF KÖNNTEST DU NICHT VERZICHTEN?<br />
My company and my friends.<br />
15<br />
12 13<br />
14<br />
Diese Seite<br />
12 WMF PANORAMA (12 <strong>–</strong> 13)<br />
That’s the new wmf<strong>00</strong>7 club which we designed.<br />
15 BRIGITTE FASSADE<br />
28m video panorama for the „Brigitte 50 jahre gegenwert“ event<br />
(event production buro FJM HH)<br />
Rechte Seite<br />
21 WMF PANORAMA<br />
That’s the new wmf<strong>00</strong>7 club which we designed.<br />
22 CARHARRT (22 <strong>–</strong> 23)<br />
24 REICHSTAG<br />
An installation in the new dome of the Reichstag
16<br />
22 23<br />
Lieblingsplatten<br />
16 MASSIVE ATTACK Blue Lines<br />
17 ELLIOT SMITH Self Titled<br />
18 NIRVANA Nevermind<br />
17 18 19 20<br />
19 TOMMY GUERRERO A little bit of something<br />
20 TEXAS CHAINSAW MASSACRE Soundtrack<br />
DEIN LIEBLINGS-KÜNSTLER/MUSIKER?<br />
Dario Argento<br />
Michel Gondry<br />
James Fox<br />
Zaha Hadid<br />
Maggie Chung<br />
Missy Elliott<br />
WELCHE PERSONEN FINDEST DU INTERESSANT?<br />
People who are hungry and inspired enough to work at and fight towards fullfilling their<br />
dreams and at what they believe in. And doing it in an honest and respectable way even<br />
against all odds.<br />
WAS TRÄGST DU ZUR ZEIT?<br />
Right now it is sunday afternoon and I am at home, wearing grey Addidas tracksuit bottoms,<br />
bronze pumps (from top-shop in London) and an under-top from blush in Berlin ;)<br />
21<br />
24