Multi-Channel system by Studio Moderna - Finance.si

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Basic assumption Successful Channel-Mix For which customers should we sell Which product or service Which channels? 3 – E – Trap: Don’t try to sell everything to everybody and everywhere ! Prepared by Branko Blecic
Cannibalization VS Revenue increase 1. Organizational structure There are no one-size-fits-all solutions. Each multichannel retailer has to decide for itself what to integrate and what to keep separate. 2. Data Integration CRM - Another major challenge in crafting successful multichannel strategies is to build an integrated information technology (IT) infrastructure so that data across channels can be linked. 3. Consumer Analytics Customer Data mining - the increasingly multichannel nature of consumer shopping and purchase behavior calls for a better understanding of their decision processes and new approaches to monitoring and measuring their experience, satisfaction, and loyalty. 4. Evaluation and Performance Metrics Global software motivates multichannel collaboration - there is a need to develop performance metrics that take into account the individual nature of each channel and cross-channel effects of any retail mix decisions, and motivate multichannel collaboration. Prepared by Branko Blecic
Page 1 and 2: Multi-Channel system by Studio Mode
Page 3 and 4: History
Page 5 and 6: The Company Growth • Studio Moder
Page 7 and 8: Sales Channel Diversification - Mul
Page 9 and 10: Communication - Customer touching p
Page 11 and 12: Data-Driven Decision-Making & Proce
Page 16 and 17: Retail mix decisions 2 Main conflic
Page 18: What’s essential? • Integration
Page 21: Branko Blecic branko.blecic@studio-

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