Multi-Channel system by Studio Moderna - Finance.si

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History/Evolution

1992

1996

2002

ONE PRODUCT COMPANY

DISTRIBUTION COMPANY

BRAND

Integrated media platform and

content provider

Unique multi-channel

marketing model

Prepared by Branko Blecic

Prostovoljni ujetniki prostosti - Finance.si

History/Evolution 1992 1996 2002 ONE PRODUCT COMPANY DISTRIBUTION COMPANY BRAND Integrated media platform and content provider Unique multi-channel marketing model Prepared by Branko Blecic

The Company Growth • Studio Moderna was simultaneously rising number of new countries as well as new sales channels Prepared by Branko Blecic

Page 1 and 2: Multi-Channel system by Studio Mode
Page 3: History
Page 7 and 8: Sales Channel Diversification - Mul
Page 9 and 10: Communication - Customer touching p
Page 11 and 12: Data-Driven Decision-Making & Proce
Page 14 and 15: Basic assumption Successful Channel
Page 16 and 17: Retail mix decisions 2 Main conflic
Page 18: What’s essential? • Integration
Page 21: Branko Blecic branko.blecic@studio-

Multi-Channel system by Studio Moderna - Finance.si

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