Design Guide & Graphic Standards - Clark College

Rev. Sept. 2010
Design Guide & Graphic Standards

Clark College Style Guide
This guide is a general reference tool for applying a consistent look, feel and tone
for all of Clark College’s communication needs involving the usage of the “Bright
Future” logo.
Consistent application of the college logo assists to convey a look that is uniquely
Clark and helps to build brand equity, as well as increase brand recognition. You
will find guidance for color, typefaces, sizing and layouts.
Any questions relating to Clark College’s graphic identity program and the
production of publications or Website should be addressed to:
Office of Communications and Marketing
360-992-2219
To download the logos in various formats, publication templates, as well as a copy
of this style guide, please go to: www.clark.edu/brightfuturelogo.

The Clark College Bright Future Logo
Logomark
Logotype

Preferred Usage
The sun ray should be set at 10% screen if placing on white or light background.
One color
Black and white
Two color
Reverse Logos
Should be used on a black or dark-color background (black or blue preferred). The sun
ray should be set at 90% screen of background color.

Minimum Size
Except some special applications, to ensure that the logo is always legible and accurately
reproduced, do not reproduce the logo at sizes less than the size shown.
Logo width = 1”
Clear Space
Clear space around the logo ensures that it has maximum visibility and impact on every
communication. Avoid crowding the logo with other graphic elements such as typography and
imagery. As illustrated, the height and width of the “C” (x) has been chosen as the standard unit of
measurement for calculating the logo clear space.
X = C width
X X
X X

Departmental Usage
Space department name one “C-width” below the logo.
Return Address Format
X X
Department Name
Department Name/MS #
1933 Fort Vancouver Way
Vancouver, WA 98663-3598

Common Mistakes
Always use original Clark College logo artwork. It should never be edited, recreated,
or combined with other graphic or typographic elements. Below are some common
mistakes to avoid.
1. DO NOT skew or change proportion.
2. DO NOT place the logo and the next step slogan in a close proximity.
3. DO NOT remove or add any element.

Common Mistakes, cont.
4. DO NOT add any effects such as drop shadows or glow.
5. DO NOT use a different font for the logotype.
Clark College
6. DO NOT place on any busy background that renders the logo unreadable.

Blue (PMS 295) should
be used as primary color,
secondary color maybe used
for differentiation
Publication Guidelines
Brochure – 8.5x11” trifold
College Conference
and Event Services
Helping you plan the perfect event
One/two/four color logo
maybe used, logo width = 2”
Primary photographic
image depicting the
purpose of brochure
Secondary, decorative image
Adobe Garamond Small Caps, 14 pt
Adobe Garamond Italic, 12pt
“Next Step” slogan
Width = 1.625”

Adobe Garamond
Small Caps, 24pt.
Helvetica Medium,
22 pt.
Adobe Garamond
Regular, 11 pt.
Helvetica Medium,
16 pt.
Publication Guidelines
Flyer – 8.5x11”
College Conference
and Event Services
Join Us for an Information Session
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Monday, August 13, 2007
Penguin Union Building
Clark College
Contact Information
Logo width = 1.75”

Logo width = 1.375”
Logo width = 1.25”
Publication Guidelines
Postcard – 6x4.25”
Department Name/MS #
1933 Fort Vancouver Way
Vancouver, WA 98663-3598
Join Us for an
Information Session
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Monday, August 13, 2007
Penguin Union Building
Clark College
Contact Information
Helvetica Medium, 22 pt.
Note: The templates shown here are for to be used as a general guidelines, please consult with
Communications and Marketing if you need further assistance. The templates are available for
download at www.clark.edu/brand.
Helvetica
Medium,
12 pt.

Color Palettes
Primary Colors
The primary colors can be used for print materials. Tints of the primary colors
may be used but should not exceed 50%.
PMS 295
100C/57M/0Y/40K
Supporting Colors
The supporting colors can be used along with the primary palette, but should not overwhelm primary
palette. Refrain from using more than four colors in a single publication. Tints of the accent colors may be
used but should not exceed 50%.
PMS 188
0C/97M/100Y/50K
PMS 446
21C/0M/23Y/75K
PMS 1675
0C/67M/100Y/28K
PMS 262
45C/100M/0Y/55K
PMS 498
0C/64M/100Y/60K
PMS 3015
100C/30M/0Y/20K
PMS 384
18C/0M/100Y/31vK

Clark College Typefaces
Typography plays an important role in communicating overall tone and quality. New Baskerville will be our
primary typeface. In addition to New Baskerville, Adobe Garamond Pro and Helvetica typefaces can be used to
further express our brand personality and to signal our brand transformation.
For example:
• Use New Baskerville Regular, Bold for headlines, subheads, captions or body copy.
• Use Adobe Garamond Pro Semi Bold, Bold or Italic for subheads, captions, or body copy.
• Garamond may be used if both Baskerville and Adobe Garamond are not present on your computer.
• The Helvetica typeface may be used for readability when copy is extensive or a sans serif typeface is needed.
New Baskerville Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
New Baskerville Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
New Baskerville Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
Abobe Garamond Pro Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
Abobe Garamond Pro Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
Abobe Garamond Pro Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789

1933 Fort Vancouver Way
Vancouver, WA 98663-3598