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Conference Program Guide and Schedule

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General Assemblies continued<br />

u the new analytical agenda:<br />

Creating a network of truth<br />

Tuesday, 12.15 – 13.30 • Auditorium<br />

This assembly will outline important trends in analytics <strong>and</strong> how leading-edge<br />

companies are accelerating insight using innovation to transform the way employees,<br />

partners, <strong>and</strong> customers work with information <strong>and</strong> each other to create a Network of<br />

Truth. Hear from Adam Binnie, General Manager <strong>and</strong> Group Vice President for BI<br />

solutions at SAP <strong>and</strong> Jason Rose, Vice President, BI Product Marketing at SAP, who<br />

will share insights into how your organization can leverage mobility <strong>and</strong> big data to find<br />

the new signals that will define your competitive advantage in a time of challenging<br />

markets <strong>and</strong> global economic uncertainty. The keynote will draw on examples from<br />

different industries to illustrate how companies are empowering employees, managers,<br />

<strong>and</strong> executives with information to solve problems, drive product <strong>and</strong> process<br />

improvements, <strong>and</strong> make better decisions. Underst<strong>and</strong> why <strong>and</strong> how innovative<br />

companies are mining both internal <strong>and</strong> external data sources, including machinegenerated<br />

data, to connect with their customers, generate greater value for them, <strong>and</strong><br />

engender stronger customer loyalty. Come away with new insights into SAP’s product<br />

roadmap to learn how both new <strong>and</strong> existing solutions can help support your business<br />

<strong>and</strong> enable a Network of Truth.<br />

u leveraging technology innovations<br />

to transform finance<br />

Tuesday, 16.15 – 17.30 • Auditorium<br />

For finance <strong>and</strong> risk professionals, thriving in spite of uncertainty is the new normal.<br />

Economic challenges have shattered many commonly held beliefs. Finance works under<br />

increased pressures <strong>and</strong> requirements to cut costs, conserve cash, <strong>and</strong> pay off debts.<br />

Increasingly, senior leaders expect finance to take a more strategic role <strong>and</strong> help create<br />

greater value for their companies. Finance executives must leverage automation to ensure<br />

the right amount of control to meet all regulatory m<strong>and</strong>ates, predict outcomes, <strong>and</strong><br />

execute with increased efficiency for emerging strategies. This assembly offers insights<br />

into how finance <strong>and</strong> risk organizations are leveraging the latest technology innovations<br />

from SAP to transform finance <strong>and</strong> boost productivity, responsiveness, <strong>and</strong> transparency<br />

across the entire organisation.<br />

6 Visit the Mobile Agenda: bit.ly/2013Amsterdam<br />

Adam Binnie<br />

General Manager <strong>and</strong><br />

Group Vice President<br />

BI Solutions<br />

SAP<br />

Jason Rose<br />

Vice President<br />

BI Product Marketing<br />

SAP<br />

Kai Finck<br />

Senior Vice President<br />

LoB Solutions for<br />

Corporate Functions<br />

SAP

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