Edition 5206, April 15, 2010 - Department of Defence

AIR F
RCE
April 15, 2010
Reserve pers
branch own
entity again
THE Director-General Air Force Reserves (DGRES-
AF) branch has stood up again as a stand-alone
branch.
This change to the management of Air Force
Reserves took effect from March 1 and is a direct
result of impacts on the Air Force Reserves cascading
from the Strategic Reform Program (SRP).
In 2008, DGRES-AF joined DGPERS-AF branch
to facilitate the integration of permanent and reserve
force personnel and management into one permanent
and part-time workforce.
However, the tasks associated with the SRP
Reserve Stream now require further strategic adjustments
to Air Force Reserve capability to make it more
relevant and cost effective. Accordingly, DGRES-AF
Branch has reverted back to standalone status.
Under the change, DGRES-AF reports directly
to DCAF and is accountable for Reserve capability
policy, and the development and management of the
DGRES-AF Branch.
DGRES-AF will advise commanders throughout
the Air Force to support the management of their
Reserve capability, which will continue to be integrated
into Air Force’s operational capability through the
command chain under the total force concept.
Also, DGRES-AF has a policy development
and compliance management role for the Air Force
Reserve capability, in conjunction with DGPERS-AF,
which encompasses the following policy matters:
the Air Force representative on the SRP Reserve
Stream Steering Group;
the organisation and flexible employment of the
Reserve;
the functionality of the Reserve, such as readiness,
number, ranks and skills sets required of the
Reserve;
the disposition of the Reserve across the Air Force
as well as other groups and divisions;
the legislation and conditions of service for reservists
and related policy developed in Reserve and
Employer Support Division;
the training of the Reserve; and
the interaction of the Air Force Reserves with
industry and the civilian community.
Policy and development of the Reserves in these
areas will be managed by DGRES-AF in close coordination
and cooperation with Air Command Australia,
DGPERS-AF and the Force Element Group commanders.
Further information is available from Director General
Reserves – Air Force GPCAPT Carl Schiller on (03) 9256
3254 or carl.schiller@defence.gov.au
Personnel
23
New look for a new age
IN LINE: An
aircraft brushed
steel effect, a
uniform dark blue
colour and more
prominent use of
the Roundel has
been adopted by
Air Force News
to reflect the Air
Force’s modern
new look.
Andrew Stackpool
AIR FORCE News has a new look
to reflect the changing face of the
service.
Air Force Standards and
Compliance Manager Michele
McGee said the changes were the
result of a lengthy period of discussion
and trial and error. Now,
the new look better reflects the
‘new age’ Air Force.
“The previous blue tended to
reflect the old blue/grey uniform
and also gave the newspaper a
dated look,” Ms McGee said.
“The new look has a more
contemporary feel, which better
reflects the modern Air Force.
“The darker blue reflects the cur-
rent uniform and emulates the people
who are Air Force. The steel
texture reflects the aircraft, which
is the whole basis of having an Air
Force.”
She said that the clouds have
been retained but are now darker
blue for a more interesting slant.
These clouds will be used on
feature page straps (as seen on
Page 19).
Also, the steel colour worked
better with the red and blue of the
Air Force Roundel used on the
news page straps.
“This, together with our Air
Force branding, reflects our Air
Force values and identity as a
professional service,” Ms McGee
said.
She said that a modern inter-
pretation of the Air Force brand is
important to the organisation.
“The Air Force brand is a
reflection of who we are and the
values that we hold as a service.
This is not a revolution but an evolution
to better reflect a professional
and valued Air Force,” she
said.
“The brand is wider than just
marketing campaigns and includes
our values and behaviours; how
we deliver our brand message in
our internal and external communications
is crucial to the image of
Air Force.
“Air Force News has only a
snapshot of our full brand but it
reflects a more refined, cleaner and
fresher look.
“As we move further into the
21st Century and look beyond, we
can say that we have come of age
and have evolved into a modern
professional organisation. Our
brand should reflect this,” she said.
T h e n e w A i r F o r c e
Headquarters Air Force Visual
Identity Guidelines manual will be
delivered after July this year and
feature all the new elements, logos
and templates for those personnel
tasked to promote Air Force to
stakeholders and the wider community.
For further information regarding
branding and how it applies to Air
Force, visit http://intranet.defence.
gov.au/raafweb/sites/AFHQ/comweb.
asp?page=164541&Title=Air-Force-
Brand