brand identity manual kclu identity - California Lutheran University
brand identity manual kclu identity - California Lutheran University
brand identity manual kclu identity - California Lutheran University
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and<br />
<strong>identity</strong><br />
<strong>manual</strong><br />
KClu <strong>identity</strong><br />
revised 2008<br />
WWW.CallutHeran.edu/<strong>brand</strong>
KClu logo<br />
Primary logo in Pms 2695 violet and Pms 7406 gold<br />
Ventura County audience only<br />
Santa Barbara County only<br />
Ventura and Santa Barbara Counties<br />
KCLU is <strong>California</strong> <strong>Lutheran</strong> <strong>University</strong>’s national public radio<br />
station, broacasting to Ventura and Santa Barbara counties. The<br />
official KCLU logo is customized typography using Impact and<br />
Bembo typefaces. Whenever possible, the two-color version of<br />
the logo should be used, printed in the specified PMS colors<br />
or in a process color conversion of those PMS colors when<br />
spot colors are unavailable. When restrictions limit the number<br />
of colors used, the logo should be presented in black or violet.<br />
B
KClu logo variations<br />
KClu logo in Pms 2695 violet and Pms 7406 gold<br />
Primary logo in Pms 7406 gold and Pms on darK baCKground<br />
Pms 7406<br />
Pms 7402<br />
C
KClu ProduCt aPPliCation<br />
ProduCt logo use examPles - ventura County area<br />
a serviCe oF CaliFornia lutHeran university<br />
D
KClu ProduCt aPPliCation<br />
ProduCt logo use examPles - santa barbara County area<br />
a serviCe oF CaliFornia lutHeran university<br />
E
KClu ProduCt aPPliCation<br />
ProduCt logo use examPles - KClu listening area<br />
a serviCe oF CaliFornia lutHeran university<br />
F
KClu letterHead and #10 enveloPe<br />
KClu letterHead and enveloPe<br />
60 West Olsen Road #4400<br />
Thousand Oaks, CA 91360<br />
A SERVICE OF CALIFORNIA LUTHERAN UNIVERSITY<br />
W Thousand Oaks, C<br />
Phone::.<strong>kclu</strong>.org<br />
88.3 A SERCTA BARBARA<br />
G
Size<br />
8 1 / 2 x 11 inches<br />
Paper Stock<br />
white house stock of<br />
selected printer<br />
Printing Inks<br />
PMS 2695, PMS 7406<br />
letterHead<br />
The logo is to be positioned as shown and printed in two<br />
colors. Address/contact block should display as specified<br />
below. To place an order for envelopes, go to the Creative<br />
Media Center Web site at www.callutheran.edu/cmc.<br />
Center at 1 / 2 inch<br />
2 3 / 4 inches<br />
W Thousand Oaks, C<br />
Phone::.<strong>kclu</strong>.org<br />
Center at 10 3/16 inches<br />
88.3 A SERCTA BARBARA<br />
H
Size<br />
7 1 / 4 x 10 1 / 2 inches<br />
Paper Stock<br />
white house stock of<br />
selected printer<br />
Printing Inks<br />
PMS 2695, PMS 7406<br />
monarCH letterHead<br />
The logo is to be positioned as shown and printed in two<br />
colors. Address/contact block should display as specified below.<br />
Specific department/division letterhead must be ordered<br />
through the Creative Media Center.<br />
Center at 1 / 2 inch<br />
2 3 / 4 inches<br />
W Thousand Oaks, C<br />
Phone::.<strong>kclu</strong>.org<br />
Center at 9 3 / 4 inches<br />
88.3 A SERCTA BARBARA<br />
I
Size<br />
#10 Official<br />
Paper<br />
white house stock of<br />
selected printer<br />
Printing Inks<br />
PMS 2695, PMS 7406<br />
3/8 inch<br />
enveloPe<br />
The logo is to be positioned as shown and printed in two<br />
colors. Address/contact block should display as specified<br />
below. To place an order for envelopes, go to the Creative<br />
Media Center Web site at www.callutheran.edu/cmc.<br />
5/16 inch<br />
60 West Olsen Road #4400<br />
Thousand Oaks, CA 91360<br />
1 5/8 inches 2 7/8 inches<br />
A SERVICE OF CALIFORNIA LUTHERAN UNIVERSITY<br />
J
KClu business Card<br />
KClu note Card and a-6 enveloPe<br />
60 West Olsen Road #4400<br />
Thousand Oaks, CA 91360<br />
A SERVICE OF CALIFORNIA LUTHERAN UNIVERSITY<br />
88.3 VENTURA COUNTY 102.3 SANTA BARBARA<br />
Mary Smith<br />
General Manager<br />
60 West Olsen Road #4400<br />
Thousand Oaks, CA 91360<br />
(805) 493-3925<br />
msmith@callutheran.edu<br />
www.<strong>kclu</strong>.org<br />
A SERVICE OF CALIFORNIA LUTHERAN UNIVERSITY<br />
KClu business Card<br />
and noteCard<br />
88.3 VENTURA COUNTY • A SERVICE OF CALIFORNIA LUTHERAN UNIVERSITY • 102.3 SANTA BARBARA<br />
K
KClu veHiCle<br />
Materials<br />
cut vinyl<br />
Graphic<br />
approx. 36 inches wide<br />
approx. 18 inches high<br />
Three-color logo<br />
Colors<br />
Avery opaque Vinyl<br />
A6465-O, Avery opaque<br />
Vinyl A9117-O and Avery<br />
a serviCe oF CaliFornia lutHeran university<br />
KClu veHiCle<br />
L
single Color in Pms 2695 violet and blaCK<br />
30% Pms 2695<br />
30% blaCK<br />
KClu reduCed Color<br />
logo oPtions<br />
A strong <strong>brand</strong> <strong>identity</strong> has well-defined guidelines and a<br />
certain amount of flexibility. This allows logo applications to<br />
both coordinate and enrich the variety of materials on which<br />
the logo will be displayed. The following logo options provide<br />
simplified choices for reduced color communications and are<br />
to be used only when budget does not permit color (fourcolor<br />
process or multiple spot color) reproduction.<br />
For one-color applications, the logo can present in PMS 2695<br />
violet or black.<br />
30% Pms 2695<br />
30% blaCK<br />
M
KClu no-sCreen reProduCtion<br />
Primary and alternate logos<br />
For situations where the KCLU logos need to reproduce with<br />
silk-screened or cut vinyl, use the following “solid” two-color<br />
logos:<br />
vinyl-Cut logo examPles in Close aPProximation to oFFiCial Pms Colors<br />
Table Skirt or Banner<br />
avery opaque vinyl a9117-0<br />
arlon series 2100 opaque vinyl 105 lemon yellow<br />
avery opaque vinyl a6465-0<br />
avery opaque vinyl a9117-0<br />
Windows and Awnings<br />
a serviCe oF CaliFornia lutHeran university<br />
N
table sKirt or banner<br />
Size<br />
length: 6 feet<br />
width: 6 feet<br />
Materials<br />
violet sail cloth to closely<br />
approximate PMS 2695<br />
Graphic<br />
3 1/2 feet wide<br />
in three-color cut vinyl<br />
KClu table sKirt or banner<br />
88.3 VENTURA COUNTY • 102.3 SANTA BARBARA<br />
A SERVICE OF CALIFORNIA LUTHERAN UNIVERSITY<br />
1 foot<br />
(return)<br />
3 feet<br />
(table top)<br />
2 feet<br />
(table front)<br />
O
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