You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>The</strong> only game<br />
in town<br />
How ZED.TO, a new Toronto-based alternate<br />
reality game, hopes to reinvent the genre<br />
by ALEX ROSS, illustration by JESSicA MuRAcA<br />
It’s Tuesday morning and you’re waiting beside<br />
a phone booth. An email from an unknown<br />
person has instructed you to wait for a<br />
special call that will give you further instructions.<br />
Someone gets into the phone booth to<br />
make a call of their own. You’re anxious. If the<br />
line is busy, you might miss out.<br />
Eventually, the person steps out and gestures<br />
for you to go ahead and enter, completely<br />
ignorant to your real intentions. Finally, the<br />
phone rings. You pick it up and hear a voice<br />
read out a series of code words. You scramble<br />
to scribble them down on a small piece of paper.<br />
After the call is finished you rush home<br />
and share the code words with others. <strong>The</strong>y’re<br />
members of an Internet forum and they’re<br />
participating in the same experience of solving<br />
the obscure and difficult puzzle.<br />
Such is the popular image of alternate reality<br />
games, or ARGs, cemented by the success of<br />
games like <strong>The</strong> Beast, which was used to promote<br />
the movie A.I., and I Love Bees, which was<br />
used by Microsoft to promote Halo 2.<br />
However, David Fono, lead designer for the<br />
upcoming Toronto-based ARG, ZED.TO, wants<br />
to get away from that term, especially since<br />
ARGs are no longer just fun promotional tools.<br />
“<strong>The</strong>y tend to be more about stories… <strong>The</strong><br />
puzzle aspect has become a lot less of an essential<br />
component over the years,” he says.<br />
“When you say ‘game,’ people think about<br />
challenges, about winning and losing, about<br />
objectives. ZED.TO doesn’t really have those;<br />
it has interactivity, but it’s not about winning<br />
or overcoming things.<br />
“It’s about story and making choices within<br />
YONGE STREET<br />
STREET<br />
Before David Cronenberg made any<br />
promises to the East, he was better<br />
known as the Canadian director<br />
with an affinity for blood and guts<br />
and an unapologetic love for his<br />
home city. His Toronto city symphony<br />
Videodrome shows a classic<br />
Cronenbergian descent into insanity,<br />
framed by TTC cars and visits to<br />
Spadina storefronts circa 1980.<br />
that story.”<br />
In that way, ZED.TO sounds a bit like the<br />
game Myst, a popular PC game adventure series<br />
from the ‘90s where players could only experience<br />
the story by solving different sets of<br />
challenging puzzles. However, for Fono, ARGs<br />
— or as he prefers to think of them, “live interactive<br />
performative narratives” — offer many<br />
more possibilities for storytelling than a traditional<br />
game does.<br />
“A well-done ARG with money behind it<br />
[will] have all the same kinds of roles that you<br />
would see in something like a major film,” he<br />
explains. “What defines an ARG is its use of<br />
so many different things, so it’s kind of unlimited<br />
in terms of what’s involved. An ARG<br />
designer is a generalist, a person who does a<br />
whole bunch of different things. I’m a developer<br />
by trade, so I do a lot of that myself. ”<br />
Fono and his team hope to bring that ambition<br />
to ZED.TO, which revolves around the story<br />
of a Toronto-based company, ByoLogyc, which<br />
inadvertently ushers in the apocalypse. In addition<br />
to the current online campaign (where you<br />
can even see a “promotional video” from fictional<br />
ByoLogyc CEO Chet Gertram), the game will<br />
include some major live theatre events.<br />
“<strong>The</strong>re’s going to be a show at the Fringe<br />
Festival, we’re going to have an installation at<br />
Nuit Blanche, and then we have a finale show<br />
running between mid-October and early November,”<br />
Fono explains. “And all of these are<br />
not going to be traditional theatre shows;<br />
they’re going to be highly interactive. We’re<br />
taking the ARG philosophy and putting it into<br />
a theatre show.”<br />
Top five<br />
TO movies<br />
YONGE STREET<br />
Videodrome (1983) Resident Evil: Half Baked (1998)<br />
Apocalypse (2004)<br />
After cringing at the unresolved plot<br />
of the first Resident Evil film, I was<br />
very surprised to see the making<br />
of Resident Evil: Apocalypse. Still,<br />
Apocalypse gets points for parading<br />
Central Tech, the Gardiner Expressway,<br />
and essentially every nook and<br />
cranny of Toronto as the zombie-ridden<br />
Raccoon City. With its climactic<br />
fight sequence at City Hall, Apocalypse<br />
is Torontonian in all its efforts.<br />
<strong>The</strong> goofy stoner bro comedy Half<br />
Baked is remembered by many as<br />
a good introduction to scriptwriter<br />
Sir Smoke-a-lot’s (Dave Chappelle)<br />
comedic flare. Still, any Torontonian,<br />
stoned or sober, couldn’t<br />
miss the iconic Sam the Record<br />
Man sign or the Yonge street Pizza<br />
Pizza shop that serves as the backdrop<br />
for a police horse’s death by<br />
junk food.<br />
YONGE STREET<br />
Goin’ Down the<br />
Road (1970)<br />
Don Shebib’s Goin’ Down the Road<br />
is an oldie but a goodie — and the<br />
best thing about this Canadian<br />
landscape film is that it proudly<br />
grounds itself in our city. With a<br />
distinct Toronto flair, Goin’ Down<br />
also goes to show that Yonge Street<br />
had a hell of a lot more strip clubs<br />
in the ‘70s.<br />
by BRAndOn BAStALdO<br />
illustrations by dAn SELJAK<br />
YONGE STREET<br />
Scott Pilgrim vs.<br />
the World (2010)<br />
One of the best things about the<br />
screen adaptation of Bryan Lee<br />
O’Malley’s graphic novel Scott Pilgrim<br />
vs. the World is that, like its<br />
source material, it doesn’t use Toronto<br />
to represent bigger or bolder<br />
cities than our own. <strong>The</strong> beauty of<br />
the film lies in its visits to the likes<br />
of Lee’s Palace and Casa Loma, all of<br />
which confirm its status as an endearingly<br />
Torontonian movie.<br />
MARCH 19, 2012<br />
9