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<strong>The</strong> only game<br />

in town<br />

How ZED.TO, a new Toronto-based alternate<br />

reality game, hopes to reinvent the genre<br />

by ALEX ROSS, illustration by JESSicA MuRAcA<br />

It’s Tuesday morning and you’re waiting beside<br />

a phone booth. An email from an unknown<br />

person has instructed you to wait for a<br />

special call that will give you further instructions.<br />

Someone gets into the phone booth to<br />

make a call of their own. You’re anxious. If the<br />

line is busy, you might miss out.<br />

Eventually, the person steps out and gestures<br />

for you to go ahead and enter, completely<br />

ignorant to your real intentions. Finally, the<br />

phone rings. You pick it up and hear a voice<br />

read out a series of code words. You scramble<br />

to scribble them down on a small piece of paper.<br />

After the call is finished you rush home<br />

and share the code words with others. <strong>The</strong>y’re<br />

members of an Internet forum and they’re<br />

participating in the same experience of solving<br />

the obscure and difficult puzzle.<br />

Such is the popular image of alternate reality<br />

games, or ARGs, cemented by the success of<br />

games like <strong>The</strong> Beast, which was used to promote<br />

the movie A.I., and I Love Bees, which was<br />

used by Microsoft to promote Halo 2.<br />

However, David Fono, lead designer for the<br />

upcoming Toronto-based ARG, ZED.TO, wants<br />

to get away from that term, especially since<br />

ARGs are no longer just fun promotional tools.<br />

“<strong>The</strong>y tend to be more about stories… <strong>The</strong><br />

puzzle aspect has become a lot less of an essential<br />

component over the years,” he says.<br />

“When you say ‘game,’ people think about<br />

challenges, about winning and losing, about<br />

objectives. ZED.TO doesn’t really have those;<br />

it has interactivity, but it’s not about winning<br />

or overcoming things.<br />

“It’s about story and making choices within<br />

YONGE STREET<br />

STREET<br />

Before David Cronenberg made any<br />

promises to the East, he was better<br />

known as the Canadian director<br />

with an affinity for blood and guts<br />

and an unapologetic love for his<br />

home city. His Toronto city symphony<br />

Videodrome shows a classic<br />

Cronenbergian descent into insanity,<br />

framed by TTC cars and visits to<br />

Spadina storefronts circa 1980.<br />

that story.”<br />

In that way, ZED.TO sounds a bit like the<br />

game Myst, a popular PC game adventure series<br />

from the ‘90s where players could only experience<br />

the story by solving different sets of<br />

challenging puzzles. However, for Fono, ARGs<br />

— or as he prefers to think of them, “live interactive<br />

performative narratives” — offer many<br />

more possibilities for storytelling than a traditional<br />

game does.<br />

“A well-done ARG with money behind it<br />

[will] have all the same kinds of roles that you<br />

would see in something like a major film,” he<br />

explains. “What defines an ARG is its use of<br />

so many different things, so it’s kind of unlimited<br />

in terms of what’s involved. An ARG<br />

designer is a generalist, a person who does a<br />

whole bunch of different things. I’m a developer<br />

by trade, so I do a lot of that myself. ”<br />

Fono and his team hope to bring that ambition<br />

to ZED.TO, which revolves around the story<br />

of a Toronto-based company, ByoLogyc, which<br />

inadvertently ushers in the apocalypse. In addition<br />

to the current online campaign (where you<br />

can even see a “promotional video” from fictional<br />

ByoLogyc CEO Chet Gertram), the game will<br />

include some major live theatre events.<br />

“<strong>The</strong>re’s going to be a show at the Fringe<br />

Festival, we’re going to have an installation at<br />

Nuit Blanche, and then we have a finale show<br />

running between mid-October and early November,”<br />

Fono explains. “And all of these are<br />

not going to be traditional theatre shows;<br />

they’re going to be highly interactive. We’re<br />

taking the ARG philosophy and putting it into<br />

a theatre show.”<br />

Top five<br />

TO movies<br />

YONGE STREET<br />

Videodrome (1983) Resident Evil: Half Baked (1998)<br />

Apocalypse (2004)<br />

After cringing at the unresolved plot<br />

of the first Resident Evil film, I was<br />

very surprised to see the making<br />

of Resident Evil: Apocalypse. Still,<br />

Apocalypse gets points for parading<br />

Central Tech, the Gardiner Expressway,<br />

and essentially every nook and<br />

cranny of Toronto as the zombie-ridden<br />

Raccoon City. With its climactic<br />

fight sequence at City Hall, Apocalypse<br />

is Torontonian in all its efforts.<br />

<strong>The</strong> goofy stoner bro comedy Half<br />

Baked is remembered by many as<br />

a good introduction to scriptwriter<br />

Sir Smoke-a-lot’s (Dave Chappelle)<br />

comedic flare. Still, any Torontonian,<br />

stoned or sober, couldn’t<br />

miss the iconic Sam the Record<br />

Man sign or the Yonge street Pizza<br />

Pizza shop that serves as the backdrop<br />

for a police horse’s death by<br />

junk food.<br />

YONGE STREET<br />

Goin’ Down the<br />

Road (1970)<br />

Don Shebib’s Goin’ Down the Road<br />

is an oldie but a goodie — and the<br />

best thing about this Canadian<br />

landscape film is that it proudly<br />

grounds itself in our city. With a<br />

distinct Toronto flair, Goin’ Down<br />

also goes to show that Yonge Street<br />

had a hell of a lot more strip clubs<br />

in the ‘70s.<br />

by BRAndOn BAStALdO<br />

illustrations by dAn SELJAK<br />

YONGE STREET<br />

Scott Pilgrim vs.<br />

the World (2010)<br />

One of the best things about the<br />

screen adaptation of Bryan Lee<br />

O’Malley’s graphic novel Scott Pilgrim<br />

vs. the World is that, like its<br />

source material, it doesn’t use Toronto<br />

to represent bigger or bolder<br />

cities than our own. <strong>The</strong> beauty of<br />

the film lies in its visits to the likes<br />

of Lee’s Palace and Casa Loma, all of<br />

which confirm its status as an endearingly<br />

Torontonian movie.<br />

MARCH 19, 2012<br />

9

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