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Warehousing industry in India - cargo talk

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Cargo<strong>talk</strong><br />

Vol XI No. 10<br />

Pages 60<br />

Rupees 50<br />

<strong>cargo</strong><strong>talk</strong>.<strong>in</strong><br />

A DDP Publication<br />

SEPTEMBER 2011<br />

SOUTH ASIA’S LEADING CARGO MONTHLY<br />

No.1 <strong>in</strong> Circulation & Readership<br />

FFFAI<br />

Convention<br />

Special Issue<br />

<strong>Warehous<strong>in</strong>g</strong><br />

<strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong><br />

<strong><strong>in</strong>dustry</strong> seeks recognition and friendly policy


DEPARTMENTS<br />

4 CARGOTALK SEPTEMBER 2011<br />

Airl<strong>in</strong>es News<br />

Emirates SkyCargo<br />

presents Best Performance<br />

Award to its <strong>India</strong> team<br />

Air Logistics Group:<br />

Committed to expansion<br />

plans <strong>in</strong> <strong>India</strong><br />

National News<br />

‘<strong>India</strong>n Logistics 2011’<br />

emphasises on uses of IT<br />

Trade Associations<br />

FFFAI Biennial<br />

Convention 2011: Aim is to<br />

go beyond CHA bus<strong>in</strong>ess<br />

Product Display<br />

Bolzoni Auramo Lift<br />

Tables from<br />

Gandhi Automations<br />

Honeywell <strong>in</strong>troduces<br />

Dolph<strong>in</strong> 6000 <strong>in</strong> <strong>India</strong>: the<br />

mobile scann<strong>in</strong>g technologies<br />

to tap logistics <strong><strong>in</strong>dustry</strong><br />

Exclusive Interview<br />

<strong>India</strong> to witness surge <strong>in</strong><br />

Logistics Parks: WDRA<br />

plays the advocacy role<br />

Cargo Performance<br />

Airl<strong>in</strong>e wise exim <strong>cargo</strong><br />

performance from<br />

Delhi Airport for July 2011<br />

Airl<strong>in</strong>e wise exim <strong>cargo</strong><br />

performance from<br />

Mumbai Airport for July 2011<br />

International News<br />

Humanitarian aid flown to<br />

Horn of Africa by Chapman<br />

8<br />

16<br />

10<br />

12<br />

20<br />

30<br />

28<br />

34<br />

35<br />

36<br />

contents<br />

September 2011<br />

Publisher: SanJeet<br />

Editor: Rupali Narasimhan<br />

Sr. Assistant Editor: Ratan Kumar Paul<br />

Assistant Editor: Ipshita Sengupta Nag<br />

General Manager: Gunjan Sabikhi<br />

Sr. Manager Advertis<strong>in</strong>g: Harshal Ashar<br />

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Market<strong>in</strong>g Co-ord<strong>in</strong>ator: Gaganpreet Kaur<br />

Designer: Par<strong>in</strong>ita Gambhir<br />

Advertisement Designer: Vikas Mandotia<br />

Production Manager: Anil Kharbanda<br />

Circulation Manager: Ashok Rana<br />

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Tel.: +91 11 23731971, 23710793, 23716318, Fax: +91 11 23351503,<br />

E-mail: <strong>cargo</strong><strong>talk</strong>@ddppl.com, Website: www.<strong>cargo</strong><strong>talk</strong>.<strong>in</strong><br />

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CARGOTALK is a publication of Durga Das Publications<br />

Private Limited. All <strong>in</strong>formation <strong>in</strong> CARGOTALK<br />

is derived from sources, which we consider reliable and<br />

a s<strong>in</strong>cere effort is made to report accurate <strong>in</strong>formation.<br />

It is passed on to our readers without any responsibility<br />

on our part. The publisher regrets that he cannot accept<br />

liability for errors and omissions conta<strong>in</strong>ed <strong>in</strong> this publication,<br />

however caused. Similarly, op<strong>in</strong>ions/views expressed<br />

by third parties <strong>in</strong> abstract and/or <strong>in</strong> <strong>in</strong>terviews are not<br />

necessarily shared by CARGOTALK. However, we wish<br />

to advice our readers that one or more recognized authorities<br />

may hold different views than those reported.<br />

Material used <strong>in</strong> this publication is <strong>in</strong>tended for <strong>in</strong>formation<br />

purpose only. Readers are advised to seek specific advice<br />

before act<strong>in</strong>g on <strong>in</strong>formation conta<strong>in</strong>ed <strong>in</strong> this publication<br />

which is provided for general use and may not be appropriate<br />

for the readers’ particular circumstances. Contents<br />

of this publication are copyright.<br />

No part of CARGOTALK or any part of the contents<br />

thereof may be reproduced, stored <strong>in</strong> retrieval system<br />

or transmitted <strong>in</strong> any form without the permission of the<br />

publication <strong>in</strong> writ<strong>in</strong>g. The same rule applies when there is<br />

a copyright or the article is taken from another publication.<br />

An exemption is hereby granted for the extracts used for<br />

the purpose of fair review, provided two copies of the<br />

same publication are sent to us for our records. Publications<br />

reproduc<strong>in</strong>g material either <strong>in</strong> part or <strong>in</strong> whole, without<br />

permission could face legal action.<br />

The publisher assumes no responsibility for return<strong>in</strong>g any<br />

material solicited or unsolicited nor is he responsible for<br />

material lost or damaged.<br />

This publication is not meant to be an endorsement of<br />

any specific product or services offered. The publisher reserves<br />

the right to refuse, withdraw, amend or otherwise<br />

deal with all advertisements without explanation.<br />

All advertisements must comply with the <strong>India</strong>n and International<br />

Advertisements Code. The publisher will not be<br />

liable for any damage or loss caused by delayed publication,<br />

error or failure of an advertisement to appear.<br />

CARGOTALK is pr<strong>in</strong>ted & published by SanJeet on behalf of<br />

Durga Das Publications Private Limited. and is pr<strong>in</strong>ted at<br />

Cirrus Graphics Pvt. Ltd., B-62/14, Phase-2, Nara<strong>in</strong>a Industrial<br />

Area, New Delhi – 110028 and is published from 72<br />

Todarmal Road, New Delhi – 110001.<br />

WWW.CARGOTALK.IN


COVER STORY<br />

Lufthansa Cargo’s flight<br />

aga<strong>in</strong>st fam<strong>in</strong>e<br />

Richard Theknath elected<br />

as president , ACCB<br />

American Airl<strong>in</strong>es<br />

organises educational<br />

trips to Chicago<br />

<strong>Warehous<strong>in</strong>g</strong> and Logistics Parks: Industry<br />

seeks recognition and friendly policy<br />

With the advent of foreign manufactur<strong>in</strong>g, retail and 3PL<br />

companies a world standard warehous<strong>in</strong>g with all modern<br />

amenities are on the rise. Add to this the ensu<strong>in</strong>g GST<br />

regime has also necessitates organised and consolidated<br />

warehous<strong>in</strong>g system under scientific logistics parks. An<br />

<strong><strong>in</strong>dustry</strong> perspective on the requirements to utilise the<br />

opportunities<br />

6 CARGOTALK SEPTEMBER 2011<br />

COLUMN<br />

36<br />

Express Cargo<br />

DHL and Blue Dart <strong>in</strong>troduce 42<br />

Smart Truck technology<br />

Shipp<strong>in</strong>g News<br />

DP World’s ICTT <strong>in</strong> Coch<strong>in</strong> receives 50<br />

largest conta<strong>in</strong>er vessel<br />

Family Album<br />

Air Cargo Club of Delhi gets 52<br />

new manag<strong>in</strong>g committee<br />

54<br />

56<br />

International News<br />

AAI develops Air Cargo Complex 38<br />

at Amritsar Airport<br />

Young & Emerg<strong>in</strong>g<br />

V<strong>in</strong>eet Kanaujia: Giv<strong>in</strong>g a new 44<br />

dimension to market<strong>in</strong>g for supply<br />

cha<strong>in</strong> and logistics <strong><strong>in</strong>dustry</strong><br />

Guest Column<br />

Warehouse Management: A quest 48<br />

for the effective way<br />

Study & Survey<br />

<strong>India</strong>n companies <strong>in</strong>creases import 58<br />

from Europe to offset losses<br />

22<br />

contents<br />

September 2011<br />

Op<strong>in</strong>ion<br />

A long way to<br />

logistics parks<br />

Accord<strong>in</strong>g to a recent study released by Amarthi<br />

Consult<strong>in</strong>g and CII Institute of Logistics, by 2012<br />

around 110 logistics parks, spread over approximately<br />

3,500 acres, are expected to come up across <strong>India</strong> at an<br />

estimated cost of US$ 1 billion. The logistics sector has<br />

been grow<strong>in</strong>g at a rate of 8 to 10 per cent per annum s<strong>in</strong>ce<br />

2002 and was over $100 billion <strong>in</strong> 2009-10. <strong>Warehous<strong>in</strong>g</strong><br />

activities account for about 20 per cent of the total <strong>India</strong>n<br />

logistics <strong><strong>in</strong>dustry</strong>. This market segment is estimated to<br />

grow from US$ 20 billion <strong>in</strong> 2007-08 to about US$ 55<br />

billion by 2010-11.<br />

Optimism runs high thanks to the grow<strong>in</strong>g economy<br />

of <strong>India</strong> and some recent <strong>in</strong>itiative of the Government<br />

of <strong>India</strong>. The government has been giv<strong>in</strong>g impetus<br />

to the logistics sector by allow<strong>in</strong>g 100 per cent FDI,<br />

elim<strong>in</strong>at<strong>in</strong>g CST, <strong>in</strong>troduc<strong>in</strong>g VAT, improv<strong>in</strong>g multimodal<br />

transportation through projects such as dedicated<br />

freight corridor, etc.<br />

Challenges, however, rema<strong>in</strong>. Modern warehous<strong>in</strong>g and<br />

logistics parks are still <strong>in</strong> their nascent stage <strong>in</strong> <strong>India</strong>. On<br />

the other hand, the perception about a logistics park <strong>in</strong><br />

<strong>India</strong> has reduced to an extended version of warehous<strong>in</strong>g.<br />

The logistics companies have a long way to go to fulfill the<br />

basic requirements for a world standard logistics park.<br />

They will have to present quality products so that the<br />

customers are encouraged to outsource logistics services<br />

to 3PLs. Add to this, the government has to take firm<br />

steps to facilitate the <strong><strong>in</strong>dustry</strong>. Fast implementation of<br />

GST, rationalisation of tax regime, adoption of a liberal<br />

land acquisition policy, enhancement of multimodal<br />

connectivity, and above all, provid<strong>in</strong>g logistics sector<br />

<strong><strong>in</strong>dustry</strong> would be the prerequisite beh<strong>in</strong>d the success of<br />

logistics parks projects.<br />

Rupali Narasimhan<br />

Editor<br />

WWW.CARGOTALK.IN


Airl<strong>in</strong>es News<br />

News <strong>in</strong> Brief<br />

Emirates SkyCargo presents<br />

BEST PERFORMANCE AWARD to its <strong>India</strong> team<br />

Duncan Watson (Extreme left), regional manager-commercial <strong>cargo</strong>, Middle East Asia & Africa, Emirates Airl<strong>in</strong>e; Ravishanker Mirle (4th from left), regional manager commercial<br />

<strong>cargo</strong>-W. Asia & Pacific Rim; Ram Menen (7th from left), divisional senior vice president, Emirates SkyCargo; Keki Patel (7th from right), <strong>cargo</strong> manager–<strong>India</strong> & Nepal and Robert<br />

Siegel (second from right), regional manager commercial <strong>cargo</strong>-Europe & Americas along with the entire Emirates SkyCargo <strong>India</strong> Team after receiv<strong>in</strong>g the award.<br />

Emirates SkyCargo recently awarded their <strong>India</strong> team, Emirates<br />

SkyCargo <strong>India</strong>, with the Best Performers Worldwide Award for<br />

the f<strong>in</strong>ancial year 2010-11 amongst all their teams worldwide. The<br />

team was felicitated <strong>in</strong> a brief ceremony held <strong>in</strong> Al Bustan Rotana<br />

Hotel, Dubai.<br />

Accord<strong>in</strong>g to the company sources, the <strong>India</strong> team of Emirates<br />

SkyCargo was awarded for their outstand<strong>in</strong>g work <strong>in</strong> aggressively<br />

promot<strong>in</strong>g and educat<strong>in</strong>g the trade about e-freight <strong>in</strong> the country.<br />

8 CARGOTALK SEPTEMBER 2011<br />

In 2010, they carried out successful e-freight shipments from all<br />

the major cities <strong>in</strong> <strong>India</strong>. They also started offer<strong>in</strong>g <strong>in</strong>terl<strong>in</strong>e capacity<br />

of 3 tonne from Lucknow. The team had also been putt<strong>in</strong>g<br />

cont<strong>in</strong>uous efforts to consolidate their agents’ network throughout<br />

the country. The sources also emphasised that they became best<br />

performers worldwide commercially and operationally overtak<strong>in</strong>g<br />

stations like Hong Kong, Shanghai and Germany which have far<br />

more <strong>cargo</strong> opportunities as compared to <strong>India</strong>.<br />

WWW.CARGOTALK.IN


National News<br />

Industry Events<br />

‘INDIAN LOGISTICS 2011’ EMPHASISES ON USES OF IT<br />

Amitabh Panda<br />

The recently held <strong>India</strong>n Logistics 2011 conference <strong>in</strong> New Delhi<br />

stressed upon the need of better <strong>in</strong>frastructure and use of <strong>in</strong>formation<br />

technology for a productive supply cha<strong>in</strong> management. The one-day<br />

conference was organized by ‘mjunction’, which offers a wide range of<br />

eSell<strong>in</strong>g, eSourc<strong>in</strong>g, eF<strong>in</strong>ance and knowledge services across diverse<br />

<strong><strong>in</strong>dustry</strong> verticals. The conference highlighted the fact that logistics<br />

<strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong> is record<strong>in</strong>g a stagger<strong>in</strong>g revenue of about $82.10<br />

billion with a growth of about 9.2 per cents <strong>in</strong> the last fiscal year (2010-<br />

11). However, detrimental factors like <strong>in</strong>efficient <strong>in</strong>frastructure, high<br />

distribution costs, and various supply cha<strong>in</strong> <strong>in</strong>termediaries are affect<strong>in</strong>g<br />

10 CARGOTALK SEPTEMBER 2011<br />

an annual loss of $ 45 billion to the logistics <strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong>. Dur<strong>in</strong>g the<br />

conference a report was released by mjunctionEdge – the knowledge<br />

division of mjunction services on the logistics <strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong>.<br />

Accord<strong>in</strong>g to the study, the total logistics market size <strong>in</strong> <strong>India</strong> represents<br />

around 6.2 per cent of the country’s total GDP. But there are losses <strong>in</strong><br />

billions due to poor <strong>in</strong>frastructure and <strong>in</strong>ept supply cha<strong>in</strong> management<br />

solutions as reflected <strong>in</strong> more than 1,300,000 tonne of food gra<strong>in</strong>s<br />

rott<strong>in</strong>g <strong>in</strong> storage, <strong>in</strong> the last decade, due to lack of modern warehouses.<br />

Add<strong>in</strong>g to the wastage is 4-5 <strong>in</strong>termediaries <strong>in</strong> the supply cha<strong>in</strong> and high<br />

distribution costs, to the extent of 40 per cent of price of some items.<br />

Amitabh Panda, group director, shipp<strong>in</strong>g and logistics operations, Tata<br />

Steel Group and MD Tata Steel Logistics and Shipp<strong>in</strong>g said, “Today<br />

<strong>in</strong>formation technology plays a huge role across sectors and logistics<br />

management lies <strong>in</strong> the same purview. But <strong>India</strong>n logistics <strong><strong>in</strong>dustry</strong><br />

is lagg<strong>in</strong>g beh<strong>in</strong>d <strong>in</strong> this aspect due to numerous issues and hence we<br />

have tried to address these concerns today through this platform with<br />

an objective to boost the growth of the logistics <strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong>.”<br />

WWW.CARGOTALK.IN


Trade Associations<br />

Convention<br />

FFFAI Biennial<br />

Convention 2011<br />

Aim is to go beyond CHA bus<strong>in</strong>ess<br />

Freight forwarders <strong>in</strong> <strong>India</strong><br />

are pass<strong>in</strong>g through critical<br />

juncture, especially the<br />

Customs House Agents,<br />

who are ma<strong>in</strong>ly medium<br />

and small sized. “The theme of the 20th<br />

Convention—CHA-Beyond Customs,<br />

Emergent Global Logistician, has rightly<br />

been chosen, so that our Customs House<br />

Agent members can be enlightened and get<br />

prepared for the future challenges.<br />

Now is the time for each one to consolidate,<br />

<strong>in</strong>novate and expand his or her horizon for<br />

<strong>in</strong>dividual as well as collective benefit,”<br />

said Sud. Accord<strong>in</strong>g to Sud, FFFAI<br />

perceives that globalisation is fast chang<strong>in</strong>g<br />

12 CARGOTALK SEPTEMBER 2011<br />

The Federation of Freight Forwarders Associations <strong>in</strong><br />

<strong>India</strong> (FFFAI) is organis<strong>in</strong>g its 20th Biennial Annual<br />

Convention at a crucial time when the freight<br />

forward<strong>in</strong>g bus<strong>in</strong>ess <strong>in</strong> <strong>India</strong> is struggl<strong>in</strong>g for its<br />

survival. With a dw<strong>in</strong>dl<strong>in</strong>g commission system, and<br />

the advent of MNCs to offer all logistics services<br />

under one roof, the traditional CHAs are <strong>in</strong> quandary.<br />

The Convention will be held from August 25-27, at<br />

Shiv Niwas Palace and Fateh Prakash Palace hotels<br />

<strong>in</strong> Udaipur. Raman Raj Sud, chairman, FFFAI speaks<br />

on importance of the Convention this year. Ratan Kr Paul<br />

to glocalisation, i.e. global corporations<br />

are forced to accept local th<strong>in</strong>k<strong>in</strong>g,<br />

culture and practices. Those who have<br />

been able to adapt and adopt are see<strong>in</strong>g<br />

success and would cont<strong>in</strong>ue to flourish.<br />

FFFAI also emphasises on cooperation<br />

and collaboration among the <strong>India</strong>n<br />

freight forwarders. They should learn<br />

different strategies; adopt different models<br />

An <strong>in</strong>terest<strong>in</strong>g th<strong>in</strong>g to note, that all<br />

members associations have collectively come Raman Raj Sud<br />

together to make this convention a grand<br />

success. FFFAI, <strong>in</strong> more ways than one, stands for and represents<br />

the “unity <strong>in</strong> diversity” ideology, which is <strong>India</strong>.<br />

of execution; update and upgrade<br />

their skill sets—above all re<strong>in</strong>vent<br />

themselves to survive the turbulent<br />

uncontrolled dynamism.<br />

It is evident from the facts that there<br />

is a grow<strong>in</strong>g trend of outsourc<strong>in</strong>g of<br />

complete logistics solutions among the<br />

customers. They are now not satisfied with<br />

fragmented logistics solutions. The need<br />

for outsourc<strong>in</strong>g or work<strong>in</strong>g with specialised<br />

service providers is ever <strong>in</strong>creas<strong>in</strong>g.<br />

“The need for good, competent,<br />

resourceful, easily accessible, local<br />

service providers are <strong>in</strong>creas<strong>in</strong>g and<br />

WWW.CARGOTALK.IN


Trade Associations<br />

Convention<br />

becom<strong>in</strong>g absolutely necessary. Ability<br />

to understand legal issues, <strong>in</strong>terpret the<br />

same, realign work <strong>in</strong> tune with local as<br />

well as <strong>in</strong>ternational operations are the<br />

qualities <strong><strong>in</strong>dustry</strong> looks out for <strong>in</strong> these<br />

service providers,” Sud po<strong>in</strong>ted out.<br />

The bus<strong>in</strong>ess sessions of the Convention<br />

will discuss the chang<strong>in</strong>g scenario<br />

and future role of CHAs and freight<br />

forwarders. Em<strong>in</strong>ent speakers <strong>in</strong>clude<br />

Sumit Dutt Majumder, chairman, CBEC;<br />

Satish Kumar Goel, member-customs,<br />

CBEC; Alok S<strong>in</strong>ha, jo<strong>in</strong>t secretary, civil<br />

aviation; Anil Gupta, MD, Concor;<br />

Prof Raghu Ram from IIM-Ahmedabad<br />

(Keynote Speaker) and Raj Khalid, Port<br />

of Antwerp representative and several<br />

other dignitaries.<br />

The Convention is also expected to<br />

be addressed by Piero Lazzeri, president,<br />

Italian Federazione Nazionale Imprese di<br />

Spedizioni Internazionali (FEDESPEDI) to<br />

share global experience. It may be recalled<br />

that FFFAI has a fraternal relationship<br />

14 CARGOTALK SEPTEMBER 2011<br />

with the Italian trade association and<br />

was <strong>in</strong>vited by it <strong>in</strong> September 2010<br />

to explore bus<strong>in</strong>ess opportunity. Some<br />

41 FFFAI members from across the<br />

country went to Italy for mutual benefits.<br />

The visit was sponsored by the Italian<br />

Trade Commission, <strong>in</strong>cluded a half day<br />

conference and B2B meet<strong>in</strong>gs with freight<br />

forwarders <strong>in</strong> Genoa and Milan. The trip<br />

to Italy was followed by another bus<strong>in</strong>ess<br />

trip to Brussels and Port of Antwerp<br />

to know about the port’s function and<br />

explore bus<strong>in</strong>ess opportunities. The trip<br />

was hosted by Antwerp Port Authority.<br />

The FFFAI chairman shared that<br />

dur<strong>in</strong>g last two years the federation has<br />

tried to expand its network not only <strong>in</strong><br />

the major port areas but also m<strong>in</strong>or and<br />

small port and dry ports. It aims to br<strong>in</strong>g<br />

more CHAs from these areas under its<br />

umbrella. Accord<strong>in</strong>gly, FFFAI organised<br />

its executive committee meet<strong>in</strong>gs <strong>in</strong> places<br />

like Kak<strong>in</strong>ada, Amritsar, Kandla, Mundra,<br />

Coch<strong>in</strong>, Nagpur, etc. FFFAI’s executive<br />

committee<br />

meet<strong>in</strong>gs were<br />

followed by<br />

<strong>in</strong>teractive<br />

meet<strong>in</strong>gs with<br />

local CHAs. “This<br />

k<strong>in</strong>d of meet<strong>in</strong>gs<br />

are required to<br />

understand the<br />

local issues and to<br />

make them aware<br />

of the activities<br />

and importance<br />

of FFFAI. This<br />

is an important<br />

way to strengthen<br />

our federation,”<br />

said Sud.<br />

H e a l s o<br />

emphasised that<br />

the fast chang<strong>in</strong>g<br />

scenario <strong>in</strong> both<br />

domestic and<br />

<strong>in</strong>ternational<br />

bus<strong>in</strong>ess <strong>in</strong> <strong>India</strong><br />

offers great<br />

opportunities<br />

to the CHAs to<br />

position himself<br />

well and use this<br />

as an opportunities<br />

to grow. “The CHA has the ability to<br />

work much beyond Customs—he can<br />

guide, service, partner his clientele<br />

much beyond their expectations and<br />

imag<strong>in</strong>ation,” he added.<br />

FFFAI is the largest non-governmental<br />

organisation <strong>in</strong> <strong>in</strong>ternational transport,<br />

with representations <strong>in</strong> <strong>in</strong>ternational<br />

bodies such as FIATA, IFCBA and SAFFFA.<br />

It is the apex body of 24 Custom House<br />

Agents’ Associations <strong>in</strong> <strong>India</strong> who represents<br />

approximately 6500 members. The<br />

Federation has a 65 members executive<br />

committee. In addition, organisations<br />

that are directly or <strong>in</strong>directly connected<br />

with freight forward<strong>in</strong>g, shipp<strong>in</strong>g and<br />

commerce are associated with FFFAI as<br />

allied members. Currently, FFFAI has<br />

approximately 400 allied members.<br />

FFFAI is recognised by the m<strong>in</strong>istry of<br />

f<strong>in</strong>ance, m<strong>in</strong>istry of commerce, m<strong>in</strong>istry<br />

of shipp<strong>in</strong>g and m<strong>in</strong>istry of civil aviation,<br />

and many more trade bodies like CII,<br />

FICCI, ASSOCHAM, FIEO, etc. Today<br />

FFFAI has its own <strong>in</strong>stitute called <strong>India</strong>n<br />

Institute of Freight Forwarders, which<br />

imparts tra<strong>in</strong><strong>in</strong>g on freight forward<strong>in</strong>g<br />

and logistics to promote professionalism<br />

and efficiency <strong>in</strong> the <strong>India</strong>n logistics<br />

<strong><strong>in</strong>dustry</strong>. The candidates are conferred<br />

with diploma <strong>in</strong> freight forward<strong>in</strong>g after<br />

successful completion of the course. FFFAI<br />

is accredited by FIATA.<br />

The ma<strong>in</strong> objective of FFFAI is to<br />

organise united action to project and<br />

promote the <strong>in</strong>terests of the profession <strong>in</strong><br />

all its aspects at the national level, and for<br />

that purpose to coord<strong>in</strong>ate the activities of<br />

Customs House Agents’ Associations and<br />

their members. It collects and dissem<strong>in</strong>ates<br />

<strong>in</strong>formation to members on subjects of<br />

common <strong>in</strong>terest.<br />

It takes part <strong>in</strong> conferences, to help<br />

members and acqua<strong>in</strong>t the authorities<br />

with their common problems, to protect<br />

and improve the common benefits, to<br />

get redresses of legitimate grievances by<br />

all peaceful and constructional means<br />

and procedure to exercise beneficial<br />

supervision over the clear<strong>in</strong>g trade with<br />

a view to ma<strong>in</strong>ta<strong>in</strong> a high standard of<br />

<strong>in</strong>tegrity and public confidence. FFFAI<br />

emphasises on a code of ethics for the<br />

Customs House Agents and members of<br />

the federation.<br />

WWW.CARGOTALK.IN


Airl<strong>in</strong>es News<br />

Exclusive Interview<br />

Air Logistics Group<br />

Committed to expansion plans <strong>in</strong> <strong>India</strong><br />

Air Logistics Group (ALG)<br />

was established <strong>in</strong> the<br />

United K<strong>in</strong>gdom <strong>in</strong><br />

1994 and its <strong>India</strong> office<br />

commenced operations <strong>in</strong><br />

2004. The company is one of the world’s<br />

lead<strong>in</strong>g <strong>cargo</strong> sales and service companies,<br />

with 54 fully owned offices spann<strong>in</strong>g 31<br />

countries. In May 2003, Air Logistics was<br />

the first organisation worldwide to be<br />

awarded an IATA GSSA status.<br />

ALG <strong>India</strong> was started <strong>in</strong> 2004<br />

with two offices, <strong>in</strong> Delhi and Mumbai,<br />

follow<strong>in</strong>g the <strong>in</strong>auguration of three weekly<br />

bmi flights ex BOM. The Ahmedabad office<br />

opened <strong>in</strong> 2008, with the launch of Qatar<br />

Airways daily flights from Ahmedabad. The<br />

Chennai and Kolkata offices were set up<br />

<strong>in</strong> 2009 and 2010, respectively, follow<strong>in</strong>g<br />

the launch of Jade Cargo International<br />

B747-400F services.<br />

ALG <strong>India</strong>’s offl<strong>in</strong>e airl<strong>in</strong>e partners<br />

<strong>in</strong>clude US Airways Cargo, TAM Cargo,<br />

Royal Air Maroc Cargo, Aero Mexico Cargo<br />

and Icelandair Cargo.<br />

ALG has five offices <strong>in</strong> <strong>India</strong> - Delhi,<br />

Mumbai, Chennai, Kolkata and Ahmedabad<br />

- with plans to open two additional offices,<br />

<strong>in</strong> Bangalore and Hyderabad, and other<br />

important gateways <strong>in</strong> the near future.<br />

ALG, as <strong>cargo</strong> GSSA to various onl<strong>in</strong>e and<br />

offl<strong>in</strong>e carriers <strong>in</strong> <strong>India</strong>, is offer<strong>in</strong>g services<br />

to various dest<strong>in</strong>ations around the globe. It<br />

represents a variety of airl<strong>in</strong>es, <strong>in</strong>clud<strong>in</strong>g<br />

16 CARGOTALK SEPTEMBER 2011<br />

Air Logistics Group, which started its operations <strong>in</strong><br />

<strong>India</strong> only seven years ago, has firmly established<br />

its position as a world renowned brand <strong>in</strong> air freight<br />

market. The company has chalked out extensive<br />

plans and programmes for its expansion <strong>in</strong> this<br />

grow<strong>in</strong>g market. Ajay Kumar Dutta, country<br />

manager-<strong>India</strong>, Air Logistics Group, unveils the<br />

details to Cargo<strong>talk</strong>. Ratan Kr Paul<br />

Ajay Dutta<br />

charter solutions. The product offer<strong>in</strong>gs<br />

<strong>in</strong>clude DGR / Pharma / Express / Fashion<br />

/ Out of Gauge etc.<br />

“To our airl<strong>in</strong>e clients, we provide<br />

a range of <strong>cargo</strong> outsource solutions,<br />

<strong>in</strong>clud<strong>in</strong>g full operational and customer<br />

support, experienced sales teams, handl<strong>in</strong>g<br />

and truck<strong>in</strong>g management, advanced IT<br />

systems, f<strong>in</strong>ance and adm<strong>in</strong>istration,”<br />

said Dutta.<br />

Comment<strong>in</strong>g on the <strong>cargo</strong> market<br />

scenario <strong>in</strong> <strong>India</strong>, Dutta said that <strong>in</strong> the<br />

next few months, the market trend will<br />

rema<strong>in</strong> steady or witness a slight slowdown<br />

due to the <strong>in</strong>crease <strong>in</strong> fuel costs and<br />

economic pressure on Europe and USA. In<br />

spite of this, the <strong>India</strong> market will still be<br />

seen as a potential dest<strong>in</strong>ation by various<br />

carriers, especially for imports.<br />

Global Strength<br />

S<strong>in</strong>ce commenc<strong>in</strong>g operations, ALG<br />

has been gradually grow<strong>in</strong>g and has shown<br />

positive results year on year. As a group,<br />

the company’s annual revenues exceed<br />

USD 500 million worldwide.<br />

Significantly, the growth <strong>in</strong>to<br />

the African marker is tremendous due<br />

to the high demand for Pharma and<br />

telecommunication <strong>cargo</strong>.<br />

ALG, as a group, plans to open offices<br />

<strong>in</strong> many of the major gateways across the<br />

Far East, Australia and Africa, to further<br />

extend its presence around the globe and<br />

to provide a global solution to airl<strong>in</strong>es and<br />

the freight community.<br />

“With recent substantial <strong>in</strong>vestment,<br />

ALG cont<strong>in</strong>ues its aggressive expansion<br />

plans <strong>in</strong> Asia. Due to the global slowdown<br />

and downward pressure on rates we<br />

see more and more airl<strong>in</strong>es want<strong>in</strong>g to<br />

outsource <strong>in</strong> Asia.<br />

Our network of offices <strong>in</strong> <strong>India</strong><br />

has given us a solid footpr<strong>in</strong>t, to show<br />

that we can put <strong>in</strong> place a strong,<br />

reliable GSSA organisation that br<strong>in</strong>gs<br />

transparency and revenue improvement at<br />

a variable cost. We are totally committed<br />

to be<strong>in</strong>g the GSSA of choice <strong>in</strong> Asia over<br />

the next ten years,” Dutta concluded by<br />

echo<strong>in</strong>g the recent comments of Stephen<br />

J Dawk<strong>in</strong>s, chief operat<strong>in</strong>g officer, Air<br />

Logistics Group.<br />

WWW.CARGOTALK.IN


Airl<strong>in</strong>es News<br />

New Launch<br />

IndiGo launches<br />

IndiGo started its journey <strong>in</strong>to the<br />

<strong>India</strong>n sky <strong>in</strong> August 2006 and<br />

today, the airl<strong>in</strong>e enjoys market<br />

share of 19.7 per cent <strong>in</strong> the<br />

domestic market. Currently the<br />

airl<strong>in</strong>e has 259 flights a day <strong>in</strong> the domestic<br />

sector, which will soon be <strong>in</strong>creased after<br />

the proposed launch of more flights to<br />

South and East <strong>India</strong>n dest<strong>in</strong>ations.<br />

Speak<strong>in</strong>g to Cargo<strong>talk</strong>, Mahesh Malik,<br />

vice president-<strong>cargo</strong> sales & services,<br />

InterGlobe Air Transport, the parent<br />

organisation of IndiGo, said that the airl<strong>in</strong>e<br />

will target all k<strong>in</strong>ds of <strong>cargo</strong> from and to<br />

<strong>India</strong>. IndiGo is also plann<strong>in</strong>g to carry<br />

<strong>cargo</strong> beyond the scheduled dest<strong>in</strong>ations<br />

it has planned to operate. The airl<strong>in</strong>e is <strong>in</strong><br />

<strong>talk</strong> with many <strong>in</strong>ternational carriers for<br />

<strong>in</strong>terl<strong>in</strong>e agreements.<br />

18 CARGOTALK SEPTEMBER 2011<br />

<strong>in</strong>ternational services from<br />

Delhi and Mumbai<br />

IndiGo has announced its <strong>in</strong>ternational flights<br />

start<strong>in</strong>g from September 2011. The new daily flights<br />

are Delhi-Dubai, Delhi-Bangkok and Delhi-<br />

S<strong>in</strong>gapore from September and Mumbai-Bangkok<br />

and Mumbai-Dubai from October this year. With<br />

aircraft A320, the belly-hold <strong>cargo</strong> capacity will be<br />

3 tonne per flight. Ratan Kr Paul<br />

Mahesh Malik<br />

“We are highly optimistic that we<br />

will be able to fill up the aircraft’s bellyspace<br />

(which is 3 tonne per flight). We<br />

are appo<strong>in</strong>t<strong>in</strong>g GSAs for all overseas<br />

dest<strong>in</strong>ations,” he said. Meanwhile, for<br />

S<strong>in</strong>gapore market IndiGo has signed a<br />

GSA agreement with Globe Air Cargo,<br />

which is under world’s renowned GSA,<br />

ECS Group. Malik, however, discarded<br />

any idea to appo<strong>in</strong>t GSA to look after their<br />

<strong>in</strong>ternational sales <strong>in</strong> <strong>India</strong>. “We will do<br />

the sales and market<strong>in</strong>g on our own <strong>in</strong><br />

<strong>India</strong>,” he said. InterGlobe has very strong<br />

sales network <strong>in</strong> <strong>India</strong> to look after its sale<br />

and market<strong>in</strong>g for a number of direct and<br />

offl<strong>in</strong>e foreign carriers <strong>in</strong> <strong>India</strong>.<br />

Asked about the USP of the airl<strong>in</strong>e<br />

for their <strong>in</strong>ternational services Malik<br />

underl<strong>in</strong>ed, “It is evident from facts that<br />

IndiGo is a very process oriented airl<strong>in</strong>e,<br />

thanks to which the airl<strong>in</strong>e is has very<br />

good reputation for its on-time services.<br />

The same procedures will be followed for<br />

the <strong>in</strong>ternational services,” he asserted.<br />

WWW.CARGOTALK.IN


Significantly, IndiGo is authorised to carry<br />

customs bonded <strong>cargo</strong>, presently from 8<br />

major airports to Delhi and Mumbai airports<br />

Comment<strong>in</strong>g on the future plans and<br />

programmes as far as the expansion<br />

of IndiGo’s <strong>in</strong>ternational flights, Malik<br />

ma<strong>in</strong>ta<strong>in</strong>ed that all depends on the market<br />

scenario and availability of aircraft.<br />

“We are open to explore new markets,<br />

wherever there is demand,” he said. It is<br />

worth mention<strong>in</strong>g that IndiGo is acquir<strong>in</strong>g<br />

100 A-320 aircraft by 2015 to strengthen<br />

its operations both <strong>in</strong> domestic as well<br />

as <strong>in</strong>ternational sectors. Out of them by<br />

March 2012 IndiGo will take delivery of<br />

55 aircraft.<br />

Significantly, IndiGo is authorised to<br />

carry customs bonded <strong>cargo</strong>, presently<br />

from 8 major airports to Delhi and Mumbai<br />

airports, from where the bonded <strong>cargo</strong> can<br />

be directly uplifted by its <strong>in</strong>ternational<br />

flights. “It would reduce the transit time<br />

and accelerate our <strong>in</strong>ternational <strong>cargo</strong><br />

operations. It would benefit our customers<br />

remarkably,” Malik emphasised.<br />

Accord<strong>in</strong>g to Malik, to expedite<br />

air <strong>cargo</strong> traffic, need of the hour is to<br />

launch more customs airports across the<br />

country. Also, airport <strong>cargo</strong> <strong>in</strong>frastructure<br />

has to be strengthened for hassle-free<br />

<strong>cargo</strong> operations at the <strong>cargo</strong> term<strong>in</strong>als,<br />

especially at the small airports.<br />

CARGOTALK SEPTEMBER 2011 19


Product Display<br />

Gandhi Automations<br />

Bolzoni Auramo<br />

Lift Tables<br />

G<br />

andhi Automations has<br />

<strong>in</strong>troduced the wide<br />

range of Bolzoni Auramo<br />

lift tables, with their usual<br />

“safety and reliability<br />

features” to provide an effective solution to<br />

most lift<strong>in</strong>g problems.<br />

Accord<strong>in</strong>g to the company sources, the<br />

tables comply with the European safety of<br />

mach<strong>in</strong>ery standards EN 292, Mach<strong>in</strong>ery<br />

Directive 98/37/EC and safety requirements<br />

for lift tables EN 1570. All models <strong>in</strong>clude:<br />

Alum<strong>in</strong>ium safety bar, stopp<strong>in</strong>g descent of<br />

the platform on contact with obstructions;<br />

safety clearance between scissors to prevent<br />

20 CARGOTALK SEPTEMBER 2011<br />

trapp<strong>in</strong>g dur<strong>in</strong>g operation; safety check<br />

valve to stop the lift table lower<strong>in</strong>g <strong>in</strong> the<br />

unlikely event of the hose break; protection<br />

aga<strong>in</strong>st overload<strong>in</strong>g; low voltage control box<br />

with up-down buttons and emergency stop;<br />

ma<strong>in</strong>tenance props(for safe ma<strong>in</strong>tenance<br />

operation) and removable lift<strong>in</strong>g eyes to<br />

facilitate handl<strong>in</strong>g and lift table <strong>in</strong>stallation.<br />

The company sources also asserted that<br />

they have a wide range of tables and options<br />

available to meet different requirements.<br />

And, Due to their wide experience the<br />

company is able to provide customised<br />

solutions. The company has also launched<br />

Type 1-E Ergo-lift s<strong>in</strong>gle scissor for evenly<br />

distributed load. It is designed as a “work<br />

station” to provide improved ergonomic<br />

conditions to ensure the health, safety<br />

and comfort of the operator together with<br />

improved productivity.<br />

WWW.CARGOTALK.IN


Cover Story<br />

View Po<strong>in</strong>t<br />

<strong>Warehous<strong>in</strong>g</strong> and<br />

Logistics Parks<br />

Industry seeks recognition and friendly policy<br />

A<br />

22 CARGOTALK SEPTEMBER 2011<br />

ccord<strong>in</strong>g to the survey<br />

report, <strong>India</strong> has a total<br />

warehous<strong>in</strong>g space of<br />

approx 1,800 million sq<br />

ft, of which only 8 per<br />

Asutosh Gajjar Sanjay Khanna<br />

Ravi Reddy<br />

With the advent of foreign manufactur<strong>in</strong>g, retail and<br />

3PL companies a world standard warehous<strong>in</strong>g with<br />

all modern amenities are on the rise. Add to this the<br />

ensu<strong>in</strong>g GST regime has also necessitates organised<br />

and consolidated warehous<strong>in</strong>g system under scientific<br />

logistics parks. An <strong><strong>in</strong>dustry</strong> perspective on the<br />

requirements to utilise the opportunities. Ratan Kr Paul<br />

cent (144 million sqft) is <strong>in</strong> the organised<br />

sector. The current paucity of modern<br />

warehouses is result<strong>in</strong>g <strong>in</strong> the colossal<br />

waste of farm produce, reckoned between<br />

20- 40 per cent of the harvest, as well as a<br />

constra<strong>in</strong>t on the growth of futures trad<strong>in</strong>g<br />

<strong>in</strong> farm commodities. This shortage shows<br />

that there is huge potential for a large<br />

amount of quality warehous<strong>in</strong>g space.<br />

With the rapid growth of organised<br />

retail and manufactur<strong>in</strong>g sectors, the<br />

need for warehous<strong>in</strong>g is <strong>in</strong>creas<strong>in</strong>g. Said<br />

Asutosh Gajjar, project head, Shree<br />

Rajlaxmi Logistics Park, “The backend<br />

operation <strong>in</strong> the form of an efficient<br />

logistics support is imperative for the<br />

growth of retail and manufactur<strong>in</strong>g sectors.<br />

Unfortunately, logistics operations <strong>in</strong> the<br />

country are largely fragmented and un-<br />

organised.” In his op<strong>in</strong>ion, among other<br />

ogistics components, warehous<strong>in</strong>g is very<br />

vital for the country from a real estate<br />

<strong>in</strong>vestment perspective as well.<br />

Sanjay Khanna, CEO, Celebi, <strong>India</strong>,<br />

added that the warehous<strong>in</strong>g bus<strong>in</strong>ess<br />

contributes a major portion of the logistics<br />

<strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong>. This is a fast grow<strong>in</strong>g<br />

<strong><strong>in</strong>dustry</strong> and plays a critical role <strong>in</strong> a<br />

develop<strong>in</strong>g economy like <strong>India</strong>. <strong>India</strong>n<br />

warehous<strong>in</strong>g sector is expected to grow at<br />

a rate of 35-40 per cent every year. And,<br />

the growth potential of this sector is huge.<br />

“The <strong>India</strong>n economy <strong>in</strong> recent years<br />

has seen a huge surge <strong>in</strong> the services<br />

sector; however it still largely rema<strong>in</strong>s<br />

a manufactur<strong>in</strong>g driven economy.<br />

<strong>Warehous<strong>in</strong>g</strong> plays a crucial role as stor<strong>in</strong>g<br />

and handl<strong>in</strong>g of commodities are critical<br />

aspects of the supply cha<strong>in</strong> bus<strong>in</strong>ess,”<br />

Khanna said.<br />

He perceives that the market today<br />

is highly competitive and the time gap<br />

between production and consumption<br />

of products is of paramount importance.<br />

<strong>Warehous<strong>in</strong>g</strong> plays a crucial role <strong>in</strong><br />

ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g the demand supply gaps<br />

and keeps check on the time required<br />

for a product to reach the consumer.<br />

Also, demand for particular products is<br />

low dur<strong>in</strong>g a certa<strong>in</strong> season therefore<br />

proper storage of products/good becomes<br />

very critical.<br />

WWW.CARGOTALK.IN


“The growth <strong>in</strong> <strong>in</strong>ternational trade<br />

coupled with the rise <strong>in</strong> conta<strong>in</strong>erisation<br />

levels has led to high demand for<br />

warehouses. In order to m<strong>in</strong>imise the<br />

losses due to storage operations it<br />

is essential to have a warehous<strong>in</strong>g system<br />

<strong>in</strong> place for effective preservation,”<br />

Khanna emphasised.<br />

Accord<strong>in</strong>g to Ravi Reddy, MD, Sri<br />

City, today, the need for large scale<br />

warehous<strong>in</strong>g and logistics is fast catch<strong>in</strong>g<br />

up as this fragmented and largely<br />

unorganised <strong><strong>in</strong>dustry</strong> dom<strong>in</strong>ated by small<br />

players with small capacities. It sees over<br />

110 logistics parks be<strong>in</strong>g set up across<br />

the country. He also ma<strong>in</strong>ta<strong>in</strong>ed that the<br />

warehous<strong>in</strong>g <strong><strong>in</strong>dustry</strong> is expected to grow<br />

at the rate of 35-40 per cent every year<br />

with close to 45 million sq ft warehous<strong>in</strong>g<br />

space expected to be developed <strong>in</strong> the next<br />

five years.<br />

“The <strong>Warehous<strong>in</strong>g</strong> activities account<br />

for about 20 per cent of the total <strong>India</strong>n<br />

logistics <strong><strong>in</strong>dustry</strong> and offer tremendous<br />

growth potential. At present, the total share<br />

of organised warehous<strong>in</strong>g space is less than<br />

8 per cent of the total warehous<strong>in</strong>g space<br />

<strong>in</strong> <strong>India</strong>,” he said.<br />

Ajay Mittal, chairman & manag<strong>in</strong>g<br />

director, Arshiya International ma<strong>in</strong>ta<strong>in</strong>ed<br />

that companies look for optimised<br />

warehouse locations that are close to<br />

the suppliers as well as distributors.<br />

Warehouses play a key role <strong>in</strong> <strong>in</strong>ventory<br />

management, product safety, last mile<br />

value addition etc, and are a major cost<br />

component for the entire supply cha<strong>in</strong>.<br />

“Technologically enabled state-of-theart<br />

warehouses with proper support<br />

<strong>in</strong>frastructure and tra<strong>in</strong>ed manpower can<br />

go a long way <strong>in</strong> ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g product<br />

sanctity, reduc<strong>in</strong>g cost and improv<strong>in</strong>g<br />

overall efficiency. Real-time product<br />

visibility enabled with technology helps<br />

to control <strong>in</strong>ventory thus reduc<strong>in</strong>g<br />

work<strong>in</strong>g capital. Proper handl<strong>in</strong>g and<br />

security help reduce pilferage. Efficient<br />

material handl<strong>in</strong>g helps to <strong>in</strong>crease<br />

turnaround time. The ways warehouses<br />

are managed have impact from production<br />

to distribution,” he expla<strong>in</strong>ed. Mittal<br />

Ajay Mittal<br />

Nihar Parida<br />

also underl<strong>in</strong>ed the huge impact of the<br />

proposed Goods and Services Tax (GST)<br />

on warehous<strong>in</strong>g <strong><strong>in</strong>dustry</strong>. “GST will soon<br />

be implemented and will take away all<br />

the <strong>in</strong>efficiencies aris<strong>in</strong>g out of <strong>in</strong>cumbent<br />

complex tax structure as well as <strong>in</strong>terstate<br />

taxes. This will enable companies<br />

to have large mother warehouses feed<strong>in</strong>g<br />

the distributors <strong>in</strong> the region, rather than<br />

hav<strong>in</strong>g to ma<strong>in</strong>ta<strong>in</strong> warehous<strong>in</strong>g facilities<br />

<strong>in</strong> different states,” he underl<strong>in</strong>ed. He<br />

perceived that companies will then be<br />

able to <strong>in</strong>vest <strong>in</strong> better warehous<strong>in</strong>g<br />

<strong>in</strong>frastructure and technology.<br />

Nihar Parida, COO, logistics &<br />

market<strong>in</strong>g, Uniworld Logistics emphasised<br />

that logistics is an <strong>in</strong>tegral part of any<br />

economy. With<strong>in</strong> logistics warehous<strong>in</strong>g<br />

becomes a basic necessity. The way <strong>India</strong>n<br />

economy is grow<strong>in</strong>g, the logistics <strong><strong>in</strong>dustry</strong><br />

<strong>in</strong> the country is not able to keep up with<br />

the growth. There is a huge gap between<br />

supply and demand when it comes to<br />

<strong>in</strong>frastructure. “Look at Delhi which is<br />

supposed to be a huge market as regards<br />

to any commodity. But unfortunately<br />

CARGOTALK SEPTEMBER 2011 23


Cover Story<br />

View Po<strong>in</strong>t<br />

Ram Tiwari<br />

Mukesh Rehal<br />

24 CARGOTALK SEPTEMBER 2011<br />

we do not have any legal warehouses<br />

with<strong>in</strong> the state. The <strong>in</strong>frastructure<br />

available today is not conducive for<br />

warehous<strong>in</strong>g. I would rather call them<br />

‘godowns’ than warehouses,” he said.<br />

The demand for proper warehouses with<br />

the <strong>in</strong>flux of mult<strong>in</strong>ational companies or<br />

manufacturers is huge. These companies<br />

(especially Europeans and Japanese)<br />

want to see warehouses that they have<br />

back home. “Good to see lot of PE firms<br />

more <strong>in</strong>terested <strong>in</strong> putt<strong>in</strong>g their money <strong>in</strong><br />

warehouse <strong>in</strong>frastructure,” he po<strong>in</strong>ted out.<br />

Ram Tiwari, director market<strong>in</strong>g,<br />

Sh<strong>in</strong>e Logistics was of the op<strong>in</strong>ion<br />

that warehous<strong>in</strong>g and distribution is<br />

very important part of any country<br />

economy growth. In developed countries<br />

warehous<strong>in</strong>g and distribution is known<br />

and recognised as <strong><strong>in</strong>dustry</strong>. Unfortunately,<br />

<strong>in</strong> <strong>India</strong> it has not been recognised as an<br />

<strong><strong>in</strong>dustry</strong> or respectable bus<strong>in</strong>ess l<strong>in</strong>e.<br />

The Government of <strong>India</strong> never put clear<br />

guidel<strong>in</strong>es for sett<strong>in</strong>g up the warehouses.<br />

He however added, “S<strong>in</strong>ce there are no<br />

proper warehouse facilities available <strong>in</strong><br />

<strong>India</strong>, it is a good opportunity to explore<br />

warehous<strong>in</strong>g bus<strong>in</strong>ess <strong>in</strong> this country.<br />

Most of the <strong>India</strong>n and mult<strong>in</strong>ational<br />

logistics and warehous<strong>in</strong>g companies are<br />

understand<strong>in</strong>g the demand of modern<br />

warehouses and will be able to <strong>in</strong>vest <strong>in</strong><br />

warehouse, if proper support and clear<br />

guide l<strong>in</strong>es are <strong>in</strong> place.<br />

“This decade belongs to SCM’s<br />

(supply cha<strong>in</strong> management) contribution<br />

to the overall growth of the economy.<br />

Significantly, <strong>India</strong>n government is<br />

promot<strong>in</strong>g FDI <strong>in</strong>vestment by sign<strong>in</strong>g<br />

agreements with like m<strong>in</strong>ded economies<br />

like Japan, Malaysia, Indonesia etc. This<br />

promotion def<strong>in</strong>itely will br<strong>in</strong>g lots of<br />

opportunities for traders and manufactures<br />

to utilise 3PL/ 4PL services to the fullest<br />

extent <strong>in</strong> order to achieve economies of<br />

scale,” added Mukesh Rehal, general<br />

manager – <strong>India</strong> operations, Yusen Air &<br />

Sea Service (<strong>India</strong>), 3 PL warehous<strong>in</strong>g,<br />

FTWZ, and bonded warehous<strong>in</strong>g are go<strong>in</strong>g<br />

to be used more <strong>in</strong> future with the support<br />

of the government.<br />

Not only MNCs but local payers<br />

have already concentrated their efforts<br />

for diversify<strong>in</strong>g their focus on vast market<br />

like <strong>India</strong>. Add to this, logistics Park,<br />

WWW.CARGOTALK.IN


though it is at its nascent stage, would<br />

def<strong>in</strong>itely be the divid<strong>in</strong>g l<strong>in</strong>e for future of<br />

logistics <strong><strong>in</strong>dustry</strong>.<br />

Jugal Kishore Pandey, head (north)-<br />

supply cha<strong>in</strong>, Kaveri Cargo, po<strong>in</strong>ted<br />

out that the growth <strong>in</strong> large domestic<br />

consumption coupled with the rise <strong>in</strong><br />

conta<strong>in</strong>erised transportation has led to an<br />

<strong>in</strong>crease <strong>in</strong> demand for high quality and<br />

professionally managed warehouses.<br />

This growth/demand for good better<br />

managed warehous<strong>in</strong>g services comes<br />

along with a high demand for best<br />

practices and value added services that<br />

are fast develop<strong>in</strong>g across warehous<strong>in</strong>g<br />

service providers <strong>in</strong> the country.<br />

“Logistics and warehouse <strong><strong>in</strong>dustry</strong> of<br />

<strong>India</strong> is soon expected to grow at a CAGR<br />

of 12-13 per cent for next 3 to 5 years. At<br />

present, the estimated value of the entire<br />

domestic logistics sector is at around $30<br />

billion and it is expected to grow to $54<br />

billion <strong>in</strong> 3 years time,” he said. “However<br />

we are yet to see large logistics parks<br />

<strong>in</strong>itiatives <strong>in</strong> <strong>India</strong>. Whatever logistics<br />

Jugal Kishore Pandey<br />

Nimish Desai<br />

parks that have come up, are basically<br />

constructed and promoted as real-estate<br />

ventures. Also many logistics parks<br />

promoters do not provide comprehensive<br />

suit of services such as IT connectivity,<br />

electricity, water, tightly managed security<br />

processes,” he highlighted.<br />

Accord<strong>in</strong>g to Pandey, the concept<br />

of logistics parks will largely be limited<br />

to big market cities like Delhi, Mumbai<br />

etc. In these cities too, large companies<br />

hav<strong>in</strong>g their own critical mass are go<strong>in</strong>g<br />

for “built-to-suit” facilities.<br />

In other cities, depend<strong>in</strong>g upon the<br />

bus<strong>in</strong>ess need various companies are<br />

opt<strong>in</strong>g for ty<strong>in</strong>g up with partners who<br />

creates “custom-built” warehouses that are<br />

tailor made for specific requirement. “A lot<br />

depends on how the GST implementation<br />

progresses to determ<strong>in</strong>e the future growth<br />

of Logistics Parks,” he viewed.<br />

Tak<strong>in</strong>g cue from Pandey,<br />

Nimish Desai, director sales, Infor<br />

<strong>India</strong>, elucidated that the growth <strong>in</strong><br />

<strong>in</strong>ternational trade coupled with the rise<br />

<strong>in</strong> conta<strong>in</strong>erisation levels has led to high<br />

demand for warehouses thereby creat<strong>in</strong>g<br />

a great opportunity for the private sector.<br />

The market, which is valued at INR 20<br />

bn, is expected to grow due to the demand<br />

generated especially by importers and<br />

exporters for specialised services.<br />

Accord<strong>in</strong>g to Desai, the <strong>Warehous<strong>in</strong>g</strong><br />

Management System (WMS) applies<br />

right across manufactur<strong>in</strong>g, distribution,<br />

logistics and retail – the specifics of<br />

implementation will change from <strong><strong>in</strong>dustry</strong><br />

to <strong><strong>in</strong>dustry</strong> but they can all benefit.<br />

The lead<strong>in</strong>g research and advisory<br />

firm for <strong><strong>in</strong>dustry</strong> and <strong>in</strong>frastructure, ARC<br />

Advisory Group ranks the ‘logistics’ vertical<br />

as the biggest area of WMS growth (by<br />

CAGR) between 2009 and 2014, followed<br />

by food and beverage manufacture.<br />

Desai also ma<strong>in</strong>ta<strong>in</strong>ed that government<br />

<strong>in</strong>itiatives such as aim<strong>in</strong>g to move<br />

towards GST tax regime, private<br />

<strong>in</strong>vestments <strong>in</strong> logistics parks, road<br />

<strong>in</strong>frastructure and freight corridors are<br />

some of the opportunities that have<br />

contributed to the growth of the logistics<br />

and warehous<strong>in</strong>g sector.<br />

Prevail<strong>in</strong>g Trends<br />

Accord<strong>in</strong>g to Parida, the current trend<br />

<strong>in</strong> warehous<strong>in</strong>g is consolidation and multi<br />

user facilities with modern amenities.<br />

With the advent of GST <strong>in</strong> the near future<br />

everyone is look<strong>in</strong>g at consolidat<strong>in</strong>g their<br />

warehouses may be up to 5 locations <strong>in</strong><br />

<strong>India</strong>. With the pressure of reduc<strong>in</strong>g cost<br />

<strong>in</strong> warehous<strong>in</strong>g, people have realised that<br />

shar<strong>in</strong>g common equipment and workers<br />

is one area that will reduce the cost.<br />

Moreover <strong>in</strong> a phase of ‘Progressive Supply<br />

Cha<strong>in</strong>’, where the demand fluctuation is<br />

so high everyone is look<strong>in</strong>g at flexi pric<strong>in</strong>g<br />

where they want to pay what they have<br />

consumed. People are mov<strong>in</strong>g away from<br />

fixed space idea.<br />

With the private equity firms want<strong>in</strong>g<br />

to spend on logistics <strong>in</strong>frastructure it<br />

makes sense for them to acquire larger<br />

piece of land and build huge parks where<br />

they can give it to more than one player<br />

to manage their warehouses.<br />

Reddy added some more trends<br />

that are visible <strong>in</strong> the warehous<strong>in</strong>g<br />

and logistics parks <strong><strong>in</strong>dustry</strong>. “Today,<br />

warehouses are <strong>in</strong>creas<strong>in</strong>gly address<strong>in</strong>g<br />

specific requirements for its customers<br />

such as offer<strong>in</strong>g bare storage, storage with<br />

crane facilities, food storage, storage with<br />

multi-level stack<strong>in</strong>g and open storage,”<br />

he highlighted.<br />

He argued that the entry of global third<br />

party logistics players <strong>in</strong>to the country<br />

is chang<strong>in</strong>g the face of the logistics<br />

<strong><strong>in</strong>dustry</strong> as it is fast emerg<strong>in</strong>g as a strategic<br />

function that <strong>in</strong>volves end-to-end<br />

solutions that improves efficiencies out<br />

of a comb<strong>in</strong>ation of transportation and<br />

storage services and logistics.<br />

“It is expected that the creation of the<br />

100 odd Logistics parks (250 – 500 acres)<br />

with all modern facilities especially <strong>in</strong> port<br />

cities like Mumbai and Chennai will lead<br />

to cost reductions,” he said.<br />

One of the crucial elements<br />

determ<strong>in</strong><strong>in</strong>g the fate of logistics <strong><strong>in</strong>dustry</strong><br />

<strong>in</strong> the country is technology. Said Mittal,<br />

warehous<strong>in</strong>g technology and <strong>in</strong>frastructure<br />

has moved to very advanced stage <strong>in</strong><br />

developed economies across the world<br />

with widespread use of RFIDs, WMS,<br />

ASRS, high end technologies and IT<br />

CARGOTALK SEPTEMBER 2011 25


Cover Story<br />

View Po<strong>in</strong>t<br />

<strong>in</strong>frastructure. He observed that <strong>India</strong> is<br />

still lagg<strong>in</strong>g beh<strong>in</strong>d <strong>in</strong> this regard and looks<br />

at warehous<strong>in</strong>g as a cost center, ignor<strong>in</strong>g<br />

the value it can create <strong>in</strong> the supply cha<strong>in</strong>.<br />

Companies are ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g small<br />

warehouses <strong>in</strong> different states due to<br />

<strong>in</strong>terstate taxes and non-uniform tax<br />

structure, thus <strong>in</strong>creas<strong>in</strong>g the warehous<strong>in</strong>g<br />

cost as well as ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g sub-standard<br />

warehous<strong>in</strong>g facilities. Moreover due to<br />

the unorganised and fragmented nature<br />

of the logistics and supply cha<strong>in</strong> sector,<br />

companies are deal<strong>in</strong>g with multiple<br />

service providers thus there is little<br />

<strong>in</strong>tegration of warehous<strong>in</strong>g function with<br />

the rest of the supply cha<strong>in</strong>.<br />

Desai po<strong>in</strong>ted out that there is an<br />

<strong>in</strong>creased demand for labor management<br />

features from many companies. Labor cost<br />

is s<strong>in</strong>gle most controllable operational <strong>in</strong> a<br />

warehouse and it forms approximately 50<br />

per cent of the overall cost of operations.<br />

In addition, <strong>in</strong>tegration of WMS with<br />

Transportation Management System is<br />

also becom<strong>in</strong>g very popular. It ensures<br />

seamless, cont<strong>in</strong>uous and efficient bus<strong>in</strong>ess<br />

processes <strong>in</strong> warehouse distribution. The<br />

rapid growth <strong>in</strong> 3PL providers is forc<strong>in</strong>g<br />

WMS vendors to consider develop<strong>in</strong>g<br />

multi-tenant architectures.<br />

Service Oriented Architecture (SOA)<br />

has also become an important trend<br />

even though the concept beh<strong>in</strong>d it have<br />

been around for a decade. SOA is an<br />

architectural style that enables a collection<br />

of <strong>in</strong>dependent services to communicate<br />

with each other.<br />

Suggestions<br />

Tiwari appealed to the Government<br />

of <strong>India</strong> to recognise warehous<strong>in</strong>g as an<br />

<strong><strong>in</strong>dustry</strong>. He expects all k<strong>in</strong>ds of support<br />

<strong>in</strong>clud<strong>in</strong>g tax benefits from the authorities<br />

concerned to establish warehouses and<br />

logistics parks.<br />

“The first and foremost is government<br />

recognition for logistics as an <strong><strong>in</strong>dustry</strong>.<br />

Government should announce some tax<br />

benefit for these developers <strong>in</strong> terms of<br />

tax or capex tax waiver so that it can be<br />

transferred to end users. More and more<br />

states should come out with schemes to<br />

open logistic parks,” endorsed Parida.<br />

26 CARGOTALK SEPTEMBER 2011<br />

Gajjar, on the other hand, put<br />

emphasis on the role of private players<br />

<strong>in</strong> establish<strong>in</strong>g proper logistics parks.<br />

While develop<strong>in</strong>g logistics parks developer<br />

should consider proper complex / build<strong>in</strong>g<br />

layout plan and road design<strong>in</strong>g consider<strong>in</strong>g<br />

<strong>in</strong>flow and outflow of vehicle movement.<br />

He ma<strong>in</strong>ta<strong>in</strong>ed that build<strong>in</strong>g design<br />

should be <strong>in</strong> cubic feet not <strong>in</strong> sq ft; it<br />

should consider whether condition and<br />

proper build<strong>in</strong>g dra<strong>in</strong>age plan; water<br />

harvest<strong>in</strong>g; green plantations; solar lights<br />

provision, Fire hydrant / spr<strong>in</strong>kler system<br />

for safety; heavy duty floor; park<strong>in</strong>g;<br />

security; IT network<strong>in</strong>g; doctor room;<br />

conference hall; dormitory; shopp<strong>in</strong>g;<br />

enterta<strong>in</strong>ment, etc. “If the developer<br />

consider all above po<strong>in</strong>ts while develop<strong>in</strong>g<br />

logistics park, the growth of the sector<br />

would be phenomenal,” he felt.<br />

Reddy’s suggestions for this <strong><strong>in</strong>dustry</strong><br />

to grow after the <strong>in</strong>troduction of GST,<br />

are also prompted by larger perspective.<br />

“Move out of large cities – typically <strong>in</strong>to<br />

areas, which is 90 m<strong>in</strong>ute drive with good<br />

road connectivity; reduce the load<strong>in</strong>g<br />

and unload<strong>in</strong>g time of goods to less than<br />

one hour and create adequate park<strong>in</strong>g<br />

<strong>in</strong>frastructure for trucks - enabl<strong>in</strong>g them<br />

to do <strong>in</strong>bound and outbound goods<br />

transport,” he said.<br />

Accord<strong>in</strong>g to him, if the <strong><strong>in</strong>dustry</strong><br />

players give their demand projections<br />

for various types of warehouses, it would<br />

enable developers to choose and create<br />

required capacity result<strong>in</strong>g <strong>in</strong> better<br />

plann<strong>in</strong>g and reduction <strong>in</strong> costs of 10 to<br />

15 per cent.<br />

“As <strong>India</strong> encourages liberalised<br />

economic policies, the logistics <strong><strong>in</strong>dustry</strong><br />

needs to have a simple tax structure<br />

for hav<strong>in</strong>g <strong>in</strong>ter-state and <strong>in</strong>trastate<br />

transaction,” said Rehal. He urged for<br />

early implementation of GST to reduce<br />

hassles that deterr<strong>in</strong>g the growth of<br />

logistics <strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong>.<br />

WWW.CARGOTALK.IN


Cover Story<br />

Exclusive Interview<br />

<strong>India</strong> to witness surge<br />

<strong>in</strong> Logistics Parks<br />

WDRA plays the advocacy role<br />

Rai highlighted some<br />

landmark <strong>in</strong>itiatives. He<br />

po<strong>in</strong>ted out that <strong>India</strong>n<br />

Railway is construct<strong>in</strong>g<br />

dedicated eastern and<br />

western freight corridors <strong>in</strong> the country and<br />

is <strong>in</strong> the process of discussion with the state<br />

governments for f<strong>in</strong>alis<strong>in</strong>g the locations of<br />

logistic parks along the dedicated corridors.<br />

Besides, it has also plan to set up logistic<br />

parks <strong>in</strong> big metro cities where Railway<br />

is hav<strong>in</strong>g its unused land through private<br />

sector participation. The railway is plann<strong>in</strong>g<br />

to offer land to private sector for sett<strong>in</strong>g up<br />

facilities like warehouses, cold storage,<br />

banks, repair facilities for trucks, godowns,<br />

custom facilities and multi-modal transport<br />

system. The basic criteria for such parks<br />

is that they should be near National<br />

Highways and <strong>in</strong> metros. These parks has<br />

an objective of cater<strong>in</strong>g to the grow<strong>in</strong>g<br />

demand of commercial activities <strong>in</strong><br />

the cities. The Central <strong>Warehous<strong>in</strong>g</strong><br />

Corporation (CWC), a Government of<br />

<strong>India</strong> PSU is already operat<strong>in</strong>g rail side<br />

warehouses <strong>in</strong> the country.<br />

Accord<strong>in</strong>g to Rai, with the enactment<br />

of the <strong>Warehous<strong>in</strong>g</strong> (Development<br />

and Regulation) Act, 2007 and s<strong>in</strong>ce<br />

the establishment of the <strong>Warehous<strong>in</strong>g</strong><br />

Development and Regulatory Authority<br />

(WDRA), the negotiable warehouse receipt<br />

system has been <strong>in</strong>troduced first time <strong>in</strong><br />

the country. The Negotiable Warehouse<br />

Receipts (NWRs) issued by the warehouses<br />

registered under this Act would help<br />

28 CARGOTALK SEPTEMBER 2011<br />

The manufactur<strong>in</strong>g and agriculture sectors are<br />

grow<strong>in</strong>g fast <strong>in</strong> the country. There is a huge growth<br />

opportunity for warehous<strong>in</strong>g bus<strong>in</strong>ess <strong>in</strong> the country.<br />

A large number of SEZs be<strong>in</strong>g developed <strong>in</strong> the<br />

country have necessitated the development of<br />

logistic parks, said D<strong>in</strong>esh Rai, chairman, WDRA<br />

D<strong>in</strong>esh Rai<br />

farmers and traders to seek loans from<br />

banks aga<strong>in</strong>st NWRs to avoid distress sale<br />

of agricultural produce.<br />

Accord<strong>in</strong>g to Rai, 352 warehouses, both<br />

from public sector and private sector have<br />

applied for registration with the WDRA. Till<br />

date, 120 warehouses have been registered<br />

with the WDRA. These warehouses are<br />

issu<strong>in</strong>g negotiable warehouse receipts<br />

(NWRs) to farmers aga<strong>in</strong>st the deposit of<br />

their produce <strong>in</strong> registered warehouses and<br />

are avail<strong>in</strong>g the benefits of NWRs.<br />

Rai observed that the warehous<strong>in</strong>g<br />

<strong><strong>in</strong>dustry</strong> has bright future <strong>in</strong> <strong>India</strong> and<br />

now it is grow<strong>in</strong>g fast s<strong>in</strong>ce number of<br />

<strong>in</strong>centives and bus<strong>in</strong>ess guarantee is be<strong>in</strong>g<br />

given by government organisations like<br />

FCI. “The logistic parks provide <strong>in</strong>tegrated<br />

facilities for handl<strong>in</strong>g, warehous<strong>in</strong>g,<br />

transportation, pack<strong>in</strong>g etc. They have their<br />

own importance and provide <strong>in</strong>tegrated<br />

services at one location. They have also<br />

good future with the growth of <strong>in</strong>dustrial<br />

and agriculture production,” he added.<br />

He, however, ma<strong>in</strong>ta<strong>in</strong>ed that the<br />

logistic parks should have state-of-the-art<br />

facilities for handl<strong>in</strong>g, storage packag<strong>in</strong>g<br />

and transportation facilities. They should<br />

have mechanised modern equipment and<br />

mach<strong>in</strong>ery for handl<strong>in</strong>g, warehous<strong>in</strong>g and<br />

packag<strong>in</strong>g of various goods. Rai shared<br />

that the <strong><strong>in</strong>dustry</strong>-friendly policies are<br />

conceptualised and formulated by various<br />

M<strong>in</strong>istries of the Government of <strong>India</strong><br />

deal<strong>in</strong>g with warehous<strong>in</strong>g Industry and<br />

f<strong>in</strong>anc<strong>in</strong>g thereof, while WDRA plays a vital<br />

advocacy role.<br />

WDRA has taken up issues such<br />

as classification of warehous<strong>in</strong>g as a<br />

full-fledged <strong>in</strong>frastructure status,<br />

extension of tax <strong>in</strong>centives for the<br />

entire sector which now are available<br />

only for the warehouses at the ports.<br />

Extension of RIDF funds for the private<br />

sector and loan facility at concessional<br />

rate of <strong>in</strong>terest to warehous<strong>in</strong>g sector<br />

are some of the other issues undertaken<br />

by the WDRA. “The WDRA is keen that<br />

warehous<strong>in</strong>g should be accorded the<br />

status of full fledged <strong>in</strong>frastructure and<br />

all tax benefits and f<strong>in</strong>ancial <strong>in</strong>centives<br />

available to <strong>in</strong>frastructure sector should<br />

be made available to warehous<strong>in</strong>g sector.<br />

Government should also provide cheaper<br />

land for warehous<strong>in</strong>g,” he concluded.<br />

WWW.CARGOTALK.IN


Product Display<br />

New Launch<br />

Honeywell <strong>in</strong>troduces<br />

Dolph<strong>in</strong> 6000 <strong>in</strong> <strong>India</strong><br />

The mobile scann<strong>in</strong>g technologies<br />

will tap logistics <strong><strong>in</strong>dustry</strong><br />

Speak<strong>in</strong>g to Cargo<strong>talk</strong>,<br />

Shailesh Deshmukh, country<br />

manager for <strong>India</strong>, Honeywell<br />

Scann<strong>in</strong>g & Mobility (HSM),<br />

<strong>in</strong>formed that the compact<br />

Dolph<strong>in</strong> 6000 Scanphone automates the<br />

data collection process and delivers realtime<br />

access to bus<strong>in</strong>ess data, lead<strong>in</strong>g to<br />

improved productivity, more <strong>in</strong>formed<br />

decision mak<strong>in</strong>g and lower operat<strong>in</strong>g costs.<br />

He also asserted that Dolph<strong>in</strong> 6000<br />

delivers more reliability, more powerful<br />

scan performance and greater l<strong>in</strong>e of<br />

bus<strong>in</strong>ess application support, than any<br />

smartphone <strong>in</strong> the market.<br />

Accord<strong>in</strong>g to Deshmukh, Dolph<strong>in</strong><br />

6000 is an improvement over consumergrade<br />

smartphones, used for enterprise<br />

applications. Hence, it meets the barcode<br />

scann<strong>in</strong>g needs of mobile <strong>in</strong>formation<br />

workers. In addition to its basic mobile<br />

phone functionality, Dolph<strong>in</strong> 6000 offers<br />

advanced productivity features geared<br />

towards today’s vertical enterprise,<br />

<strong>in</strong>clud<strong>in</strong>g field service, field sales, and<br />

retail and logistics operations.<br />

“An <strong>in</strong>tegrated scanner provides<br />

fast and accurate bar code scann<strong>in</strong>g,<br />

greatly simplify<strong>in</strong>g data entry tasks;<br />

30 CARGOTALK SEPTEMBER 2011<br />

Honeywell recently announced the <strong>in</strong>troduction of<br />

the Dolph<strong>in</strong> 6000, a new mobile device that bridges<br />

the gap between consumer mobile phones,<br />

<strong>in</strong>dustrial mobile computers and bar code scanners,<br />

empower<strong>in</strong>g mobile <strong>in</strong>formation workers to<br />

connect, collect and communicate at the po<strong>in</strong>t of<br />

customer service. Ratan Kr Paul<br />

Shailesh Deshmukh<br />

while Honeywell’s Remote MasterM<strong>in</strong>d<br />

for Mobility device, Dolph<strong>in</strong> 6000<br />

management software allows<br />

users to manage, update and<br />

remotely diagnose all Dolph<strong>in</strong><br />

6000 devices with<strong>in</strong> a<br />

network from one<br />

centralised location.<br />

It helps to lower<br />

development and<br />

ma<strong>in</strong>tenance costs.<br />

“More rugged<br />

than a smartphone,<br />

Dolph<strong>in</strong> 6000 is resistant<br />

to moisture and particle<br />

<strong>in</strong>trusion, mak<strong>in</strong>g it suitable for use <strong>in</strong><br />

adverse conditions, such as those<br />

encountered by a field service or logistics<br />

worker,” added Deshmukh.<br />

Dolph<strong>in</strong> 6000 also has an <strong>in</strong>tegrated<br />

megapixel camera and is optimised for<br />

voice communication. Multiple wireless<br />

options, <strong>in</strong>clud<strong>in</strong>g GPS, Bluetooth and Wi-<br />

Fi,<br />

help<br />

users<br />

stay<br />

connected<br />

<strong>in</strong> a variety of<br />

environments.<br />

Deshmukh<br />

<strong>in</strong>formed that<br />

Australia and <strong>India</strong><br />

are the first markets<br />

WWW.CARGOTALK.IN


Product Display<br />

New Launch<br />

HONEYWELL SCANNING & MOBILITY<br />

Honeywell Scann<strong>in</strong>g & Mobility (HSM) is an affiliation of Automation and Control<br />

Solutions Group under Honeywell International. HSM was founded <strong>in</strong> July 2008 after<br />

Honeywell International acquired Metrologic Instruments, an <strong><strong>in</strong>dustry</strong>-lead<strong>in</strong>g data<br />

capture and collection company, and <strong>in</strong>tegrated it with Hand Held Products, another<br />

advanced manufacturer of imag<strong>in</strong>g and mobility solutions that Honeywell acquired<br />

the previous year.<br />

Today, HSM is a lead<strong>in</strong>g manufacturer of high-performance image-and laser-based<br />

data collection hardware, <strong>in</strong>clud<strong>in</strong>g rugged mobile computers and bar code<br />

scanners. The HSM product portfolio is one of the broadest <strong>in</strong> the AIDC <strong><strong>in</strong>dustry</strong>,<br />

provid<strong>in</strong>g solutions for vertical markets such as retail, manufactur<strong>in</strong>g, healthcare,<br />

transportation and logistics. HSM complements the <strong>in</strong>novative products with<br />

advanced software, services and professional solutions that enable customers to<br />

effectively manage their data and assets. Honeywell products are sold worldwide<br />

through a network of distributor and reseller partners. In <strong>India</strong>, a direct presence<br />

was established <strong>in</strong> late 2005 and <strong>in</strong> these short few years, HSM has ga<strong>in</strong>ed a strong<br />

foothold <strong>in</strong> the Retail vertical, with all first tier organized retailers us<strong>in</strong>g our solutions<br />

to enhance productivity. HSM also has a strong and grow<strong>in</strong>g presence <strong>in</strong> the<br />

Manufactur<strong>in</strong>g, Transportation and Logistics verticals. With a solid foundation built<br />

on iconic customers through different verticals, we are poised to ride the prospective<br />

growth wave <strong>in</strong> <strong>India</strong> and claim our just share of this strategically important market.<br />

32 CARGOTALK SEPTEMBER 2011<br />

where Dolph<strong>in</strong> 6000 was launched,<br />

as these are the fast grow<strong>in</strong>g markets<br />

hold<strong>in</strong>g immense potential for futuristic<br />

products like these. In the meanwhile, the<br />

company organised several road shows <strong>in</strong><br />

different cities across the country,<br />

<strong>in</strong>clud<strong>in</strong>g Delhi, Mumbai, Chennai and<br />

Kolkata. Deshmukh is expect<strong>in</strong>g huge<br />

responses, especially from retail, health<br />

care and logistics <strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong>.<br />

Presently, the company has appo<strong>in</strong>ted<br />

25 “Resellers” across the country,<br />

which would reach to at least 50 by<br />

this year. Based <strong>in</strong> Morris Township, N.J.,<br />

USA, Honeywell Scann<strong>in</strong>g & Mobility<br />

is an affiliation of Automation and<br />

Control Solutions Group under<br />

Honeywell International.<br />

It is a USD 600 million company with<br />

its strong presence <strong>in</strong> USA, Europe and Asia<br />

Pacific region. In <strong>India</strong> the company has<br />

its presence s<strong>in</strong>ce 2005 and has achieved<br />

25-30 per cent year-on-year growth.<br />

WWW.CARGOTALK.IN


Cargo Performance<br />

Import / Export<br />

S. No. Airl<strong>in</strong>es<br />

34 CARGOTALK SEPTEMBER 2011<br />

DELHI INTERNATIONAL AIRPORT CARGO DEPARTMENT,<br />

IGI AIRPORT, NEW DELHI<br />

(AIRLINE-WISE IMPORT/EXPORT CARGO PERFORMANCE<br />

FOR THE MONTH OF JULY 2011)<br />

Export(MTs)<br />

Export<br />

Perishable<br />

Cargo (MTs)<br />

Export<br />

(with Peri.)<br />

(UPL)(MTs)<br />

Import<br />

Total<br />

Cargo<br />

%<br />

of Total<br />

1 Cathay Pacific 1107 4 1111 2226 3337 10.42%<br />

2 Jet Airways 1105 277 1382 1528 2910 9.08%<br />

3 Emirates .........................................598 .................985 ................ 1583 .................611 .................2194 ............6.85%<br />

4 British Airways 943 34 977 1037 2014 6.29%<br />

5 Air <strong>India</strong> 486 249 735 735 1470 4.59%<br />

6 Lufthansa Cargo Airl<strong>in</strong>e 471 27 498 949 1448 4.52%<br />

7 K<strong>in</strong>gfisher Airl<strong>in</strong>es Ltd. 541 39 580 738 1318 4.11%<br />

8 Fedex Express Corpation 750 0 750 433 1184 3.69%<br />

9 S<strong>in</strong>gapore Airl<strong>in</strong>es ..........................456 .................. 21 .................. 477 .................672 .................1150 ............3.59%<br />

10 Thai Airways 225 37 263 699 962 3.00%<br />

11 Swiss World Cargo(<strong>India</strong>) 383 43 426 390 816 2.55%<br />

12 Qatar Airways 324 193 517 280 797 2.49%<br />

13 Etihad Airways 343 86 429 355 784 2.45%<br />

14 KLM ................................................387 .................. 50 .................. 436 .................274 ...................711 ............2.22%<br />

15 Malaysian Airl<strong>in</strong>e System 318 34 353 318 670 2.09%<br />

16 Aerologic 416 3 419 220 638 1.99%<br />

17 Uzbekistan 381 28 409 227 636 1.99%<br />

18 Turkish Airl<strong>in</strong>es 450 20 470 140 610 1.90%<br />

19 Virg<strong>in</strong> Atlantic 366 0 366 240 606 1.89%<br />

20 Air France.......................................301 .................. 45 .................. 347 .................226 ...................573 ............1.79%<br />

21 F<strong>in</strong>nair 338 13 352 182 533 1.66%<br />

22 Austrian Airl<strong>in</strong>es 163 20 183 190 373 1.16%<br />

23 Saudia 252 73 325 22 346 1.08%<br />

24 American Airl<strong>in</strong>es Cargo 212 12 224 115 339 1.06%<br />

25 Aeroflot Cargo Airl<strong>in</strong>es 248 40 289 37 326 1.02%<br />

26 Ch<strong>in</strong>a Eastern Airl<strong>in</strong>es 107 0 108 159 266 0.83%<br />

27 Eva Air............................................105 .................... 0 .................. 105 .................143 ...................248 ............0.77%<br />

28 Ch<strong>in</strong>a Air 93 2 95 148 243 0.76%<br />

29 Japan Airl<strong>in</strong>es 60 2 61 165 226 0.71%<br />

30 Air Ch<strong>in</strong>a 119 0 119 96 214 0.67%<br />

31 Cont<strong>in</strong>ental Airl<strong>in</strong>es 135 1 136 77 213 0.66%<br />

32 Royal Jordanian Airl<strong>in</strong>es 45 116 161 10 171 0.53%<br />

33 Blue Dart ........................................161 .................... 0 .................. 161 .................... 5 ...................166 ............0.52%<br />

34 Asiana Airl<strong>in</strong>es 21 0 21 104 124 0.39%<br />

35 Air Mauritius 55 60 115 7 122 0.38%<br />

36 Ariana Afghan Airl<strong>in</strong>es 83 0 83 31 114 0.36%<br />

37 Gulf Air 86 16 102 4 106 0.33%<br />

38 Aerosvit 65 26 91 1 92 0.29%<br />

39 Mahan Air .........................................52 .................... 6 .................... 58 .................... 7 .....................65 ............0.20%<br />

40 Air Arabia 62 1 63 1 64 0.20%<br />

41 Ch<strong>in</strong>a Southern Airl<strong>in</strong>es 3 5 8 53 62 0.19%<br />

42 Oman Air 50 0 50 1 51 0.16%<br />

43 Pakistan International 16 1 17 28 45 0.14%<br />

44 Ethopean Airl<strong>in</strong>es 8 0 9 33 42 0.13%<br />

45 Turkmenisthan Airl<strong>in</strong>es 32 1 33 0 33 0.10%<br />

46 Jetlite ................................................17 .................... 0 .................... 17 .................... 4 .....................21 ............0.06%<br />

47 Sri Lankan Airl<strong>in</strong>es Ltd 12 0 13 9 21 0.07%<br />

48 Air Astana 16 0 16 3 19 0.06%<br />

49 Kuwait Airl<strong>in</strong>es 1 2 3 4 7 0.02%<br />

50 Druk Air 2 0 2 0 2 0.01%<br />

51 Royal Nepal Airl<strong>in</strong>es .......................... 1 .................... 0 ......................1 .................... 1 ...................... 1 ............0.00%<br />

52 Deccan Express Log 0 0 0 0 0 0%<br />

53 <strong>India</strong>n Airl<strong>in</strong>es 0 0 0 0 0 0.00%<br />

54 MIS 1111 54 1165 1388 2553 7.97%<br />

Total 14083 2626 16709 15323 32033<br />

Cargo handled <strong>in</strong> July‘10 15755 2375 18130 14658 32787<br />

% VARIATION -10.61% 10.59% -7.83% 4.54% -2.36%<br />

## Cargo Handled at Centre for Perishable Cargo<br />

All wt. <strong>in</strong> mt.<br />

WWW.CARGOTALK.IN


S. No. Airl<strong>in</strong>es<br />

MUMBAI CSI AIRPORT<br />

EXPORT/IMPORT CARGO TONNAGE HANDLED<br />

IN JULY 2011<br />

Export<br />

General<br />

Export<br />

Perishable<br />

WEIGHT IN TONNES<br />

Total<br />

Export<br />

Import<br />

(Includ<strong>in</strong>g TP Cargo)<br />

Total<br />

Exp+Imp<br />

1 Jet Airways 1739.44 785.83 2525.27 2240.27 4765.54<br />

2 Emirates 1423.88 1099.58 2523.46 1145.17 3668.62<br />

3 Air <strong>India</strong> .................................... 1174.37 ........... 1436.28 ........... 2610.64 .............. 772.36 ...........3383.00<br />

4 Cathay Pacific 1232.07 6.03 1238.10 2071.30 3309.40<br />

5 Lufthansa 756.37 412.35 1168.72 2033.30 3202.01<br />

6 K<strong>in</strong>gfisher Airl<strong>in</strong>es 613.81 7.23 621.03 981.39 1602.43<br />

7 S<strong>in</strong>gapore Airl<strong>in</strong>es 653.30 72.27 725.57 832.15 1557.72<br />

8 British Airways ............................ 693.02 ............. 321.37 ........... 1014.39 .............. 458.77 ...........1473.16<br />

9 Qatar Airways 435.22 282.53 717.75 447.59 1165.34<br />

10 Etihad Airways 572.73 52.09 624.82 504.66 1129.48<br />

11 Federal Express 458.41 243.12 701.53 232.05 933.58<br />

12 Air Cargo Germany.........................3.30 .................0.00 ................. 3.30 .............. 912.40 .............915.70<br />

13 Swiss Intl. Airl<strong>in</strong>es 318.15 140.33 458.48 452.55 911.03<br />

14 Thai Airways 266.13 34.58 300.71 573.46 874.17<br />

15 Turkish Airl<strong>in</strong>es 363.60 13.67 377.27 311.77 689.04<br />

16 Saudi Arabian Airl<strong>in</strong>es ................ 433.68 ............. 148.60 ............. 582.28 ................ 53.94 .............636.23<br />

17 Air France 312.73 43.84 356.57 271.21 627.78<br />

18 Malaysian Airl<strong>in</strong>es 343.03 27.19 370.22 235.29 605.51<br />

19 Ethopian Airl<strong>in</strong>es 486.42 20.95 507.37 23.99 531.36<br />

20 Korean Air 366.99 0.60 367.58 95.97 463.55<br />

21 UPS ............................................... 78.05 .................0.00 ............... 78.05 .............. 347.21 .............425.26<br />

22 Qantas 133.00 12.99 145.99 189.98 335.97<br />

23 Kenya Airways 295.80 0.33 296.13 14.71 310.84<br />

22 Delta Airl<strong>in</strong>es/KLM 117.96 9.72 127.67 155.63 283.30<br />

24 South African Airl<strong>in</strong>es 244.01 6.38 250.38 19.34 269.72<br />

25 Kuwait Airways .............................. 97.40 ............. 162.29 ............. 259.69 .................. 7.03 .............266.72<br />

26 Airasia 108.38 0.00 108.38 148.97 257.36<br />

27 Gulf Air 114.92 137.08 252.00 2.32 254.32<br />

28 Austrian Airl<strong>in</strong>es 0.00 0.00 0.00 222.94 222.94<br />

29 Charters 0.00 0.00 0.00 202.49 202.49<br />

30 Cont<strong>in</strong>ental Airl<strong>in</strong>es ...................... 67.65 .................0.00 ............... 67.65 ................ 86.72 .............154.37<br />

31 Air Mauritius 143.80 0.28 144.09 0.10 144.19<br />

32 EL-AL Airl<strong>in</strong>es 76.94 0.04 76.98 65.86 142.84<br />

33 Air Arabia 87.45 33.05 120.50 2.43 122.93<br />

34 Oman Air 81.06 21.05 102.11 1.19 103.29<br />

35 Blue Dart ....................................... 32.33 .................0.00 ............... 32.33 ................ 65.51 ...............97.85<br />

36 Srilankan Air 52.61 7.34 59.95 20.41 80.36<br />

37 Iran Air 63.58 6.76 70.34 2.10 72.44<br />

38 Pakistan Airways 51.26 6.21 57.47 8.28 65.75<br />

39 Egypt Air 39.59 0.04 39.63 1.21 40.83<br />

40 Yemenia Airways 16.85 7.34 24.19 0.16 24.35<br />

41 Royal Jordanian Airways ................ 13.21 .................0.00 ............... 13.21 .................. 0.78 ...............13.98<br />

42 Jade Cargo 0.00 0.00 0.00 43.43 43.43<br />

43 NorthWest Airl<strong>in</strong>es 0.00 6.65 6.65 0.00 6.65<br />

44 Others 96.79 15.84 112.63 109.25 221.88<br />

GRAND TOTAL 14659.25 5581.81 20241.06 16367.60 36608.66<br />

EXPORT/IMPORT CARGO TONNAGE HANDLED<br />

IN JUNE 2011<br />

Cargo Handled <strong>in</strong> June’11 14456.78 5201.88 19658.67 15451.86 35110.53<br />

CARGOTALK SEPTEMBER 2011 35


International News<br />

Corporate Social Responsibilities<br />

36 CARGOTALK SEPTEMBER 2011<br />

HUMANITARIAN AID<br />

FLOWN TO HORN OF<br />

AFRICA BY CHAPMAN<br />

Chapman Freeborn Aircharter<strong>in</strong>g’s worldwide offices<br />

are <strong>in</strong>volved <strong>in</strong> the effort to transport humanitarian<br />

relief supplies to help people affected by fam<strong>in</strong>e <strong>in</strong> the<br />

Horn of Africa.<br />

The worst drought <strong>in</strong> East Africa <strong>in</strong> 60 years has affected<br />

more than 10 million <strong>in</strong> Kenya, Ethiopia, Djibouti and<br />

Somalia. The UN has already declared a fam<strong>in</strong>e <strong>in</strong> several<br />

parts of Somalia - the first <strong>in</strong> the region this century.<br />

The global aircraft charter specialist has overseen the<br />

delivery of relief <strong>cargo</strong> from Europe and the Middle East<br />

on behalf of charities and <strong>in</strong>ternational aid agency clients.<br />

Aid <strong>cargo</strong> has been flown <strong>in</strong>to airports <strong>in</strong>clud<strong>in</strong>g Nairobi,<br />

Addis Ababa and Mogadishu utilis<strong>in</strong>g full and part<br />

charters on IL-76, B767 and B747 aircraft.<br />

Chapman Freeborn’s Germany office also coord<strong>in</strong>ated a<br />

charter on behalf of, a German-based <strong>in</strong>ternational aid<br />

organisation. Over 30 tons of milk powder and medic<strong>in</strong>es<br />

were flown from Munich to Nairobi on a DC-8 freighter.<br />

LUFTHANSA CARGO’S<br />

FLIGHT AGAINST<br />

FAMINE<br />

Together with the aid organisations, W<strong>in</strong>gs of Help,<br />

and PAYBACK, Lufthansa Cargo has organized a<br />

MD-11 freighter relief flight to Nairobi. On board<br />

were around 90 tonne of relief supplies, pr<strong>in</strong>cipally<br />

medicaments and food, for the fam<strong>in</strong>e-stricken people<br />

<strong>in</strong> East Africa.<br />

Underl<strong>in</strong>g the importance of direct aid <strong>in</strong> the provision<br />

of relief Karl Ulrich Garnadt, chairman and<br />

CEO, Lufthansa Cargo said, “The generosity of the<br />

German people and <strong><strong>in</strong>dustry</strong> is immense when donations<br />

are needed,” he said.<br />

Frank Franke, president of W<strong>in</strong>gs of Help, was on<br />

the MD-11 flight and on-site when the relief supplies<br />

were distributed. He underl<strong>in</strong>ed, “The solidarity<br />

shown <strong>in</strong> our Country by private donors and <strong><strong>in</strong>dustry</strong><br />

is truly impressive. The people <strong>in</strong> Germany have<br />

not forgotten what it is to suffer need.”<br />

The Lufthansa Cargo MD-11 freighter left Frankfurt<br />

for Nairobi on August 17. The relief supplies were<br />

distributed on arrival <strong>in</strong> cooperation with the International<br />

Medical Corps.<br />

WWW.CARGOTALK.IN


International Airport<br />

Term<strong>in</strong>al News<br />

AAI develops<br />

Air Cargo Complex<br />

at Amritsar Airport<br />

Airports Authority of <strong>India</strong>,<br />

the ma<strong>in</strong> stay of <strong>India</strong>n<br />

Civil Aviation has been<br />

accord<strong>in</strong>g due diligence<br />

to air <strong>cargo</strong> a vital<br />

<strong>in</strong>gredient which contributes immensely<br />

to the country’s ever chang<strong>in</strong>g economic<br />

scenario and its growth.<br />

In keep<strong>in</strong>g with our objectives on<br />

<strong>cargo</strong> operations which are simple yet<br />

substantial: excellence, efficiency and<br />

service standards which are second to<br />

none <strong>in</strong> the world, we have established a<br />

<strong>cargo</strong> complex at the Golden Opportunity<br />

Airport, Amritsar. Here too, our aim has<br />

been to simplify air <strong>cargo</strong> movement by<br />

38 CARGOTALK SEPTEMBER 2011<br />

The Airports Authority of <strong>India</strong> (AAI) has taken<br />

several commendable <strong>in</strong>itiatives as regard to the<br />

development of Air Cargo Term<strong>in</strong>als, operated by it.<br />

Gp Capta<strong>in</strong> DC Mehta, advisor (MR), AAI gives an<br />

update on the <strong>cargo</strong> operations at Amritsar Airport.<br />

Ratan Kr Paul<br />

us<strong>in</strong>g state-of-the-art technology and<br />

ensur<strong>in</strong>g user-friendly environment.<br />

Expertise <strong>in</strong> Handl<strong>in</strong>g<br />

Air Cargo<br />

Operations<br />

AAI is a ‘Reservoir’ of expertise <strong>in</strong> not<br />

only provid<strong>in</strong>g consultancy <strong>in</strong> establish<strong>in</strong>g<br />

air <strong>cargo</strong> complexes but also, <strong>in</strong> design<strong>in</strong>g<br />

and manag<strong>in</strong>g air <strong>cargo</strong> operations – be it<br />

of <strong>in</strong>ternational or domestic nature.<br />

Our team has an experience of close<br />

to four decades of <strong>cargo</strong> operations and<br />

has acquired the competence of creat<strong>in</strong>g<br />

<strong>in</strong>tegrated - modernised development of<br />

operational term<strong>in</strong>al of <strong>cargo</strong> facilities.<br />

AAI <strong>cargo</strong> is known <strong>in</strong> the <strong><strong>in</strong>dustry</strong> for its<br />

commitment <strong>in</strong> provid<strong>in</strong>g the hi-value /<br />

tech goods / <strong>cargo</strong> movements respectively.<br />

We have established a habit of<br />

excellence and confirm<strong>in</strong>g to the<br />

<strong>in</strong>ternational standards of service.<br />

The bottom l<strong>in</strong>e is zero tolerance <strong>in</strong><br />

mishandl<strong>in</strong>g of <strong>cargo</strong>. AAI hav<strong>in</strong>g realised<br />

the importance of develop<strong>in</strong>g the<br />

Human Resources to keep pace with the<br />

ever chang<strong>in</strong>g technology has <strong>in</strong>vested<br />

<strong>in</strong>tensively on tra<strong>in</strong><strong>in</strong>g <strong>in</strong> various courses<br />

like air <strong>cargo</strong> management system, DGR<br />

Gp Capta<strong>in</strong> DC Mehta<br />

specialisation course which control the<br />

proper storage of hazardous <strong>cargo</strong><br />

worldwide through tra<strong>in</strong>ed executive team.<br />

WWW.CARGOTALK.IN


International Airport<br />

Term<strong>in</strong>al News<br />

CARGO FACILITIES AT AMRITSAR AIRPORT<br />

The Cargo Term<strong>in</strong>al was constructed by AAI on an area of 2256 sqmt. and a paved area of 2888 sqmt. on 20.11.2004.<br />

The Air Cargo complex at Amritsar Airport has the follow<strong>in</strong>g facilities:<br />

Customs EDI system is well equipped with EDI 1.5 version for computerised process of all type of shipp<strong>in</strong>g bills.<br />

Export and import w<strong>in</strong>gs with two X-ray mach<strong>in</strong>es <strong>in</strong>stalled for scann<strong>in</strong>g of <strong>cargo</strong>.<br />

Four weigh<strong>in</strong>g scales plus two precious items weigh<strong>in</strong>g scales are provided for weigh<strong>in</strong>g of <strong>cargo</strong>.<br />

One strong room for keep<strong>in</strong>g the valuable goods at each side (Import & Export).<br />

Exam<strong>in</strong>ation/bonded and paletasisation are separately earmarked on each side.<br />

The Cargo Term<strong>in</strong>al has a separate storage area for dangerous goods. Tra<strong>in</strong>ed manpower is available for<br />

handl<strong>in</strong>g the dangerous goods.<br />

The Air Cargo Complex has adequate equipment for handl<strong>in</strong>g the <strong>cargo</strong>.<br />

Spacious truck dock area is available on both sides.<br />

A separate <strong>cargo</strong> bay is available for park<strong>in</strong>g the <strong>cargo</strong> aircraft.<br />

The whole <strong>cargo</strong> complex from city to airside is covered by the CCTV system.<br />

Web-Based EDI<br />

System with<br />

Customs ICES<br />

1.5 Compatibility<br />

The department of customs have<br />

commissioned ICES 1.5 version by issu<strong>in</strong>g<br />

notification no. 43/Customs/2010 dated<br />

15.12.2010 for computerised process<strong>in</strong>g<br />

of all categories of shipp<strong>in</strong>g bills for export<br />

<strong>cargo</strong>. The web based EDI system enables<br />

onl<strong>in</strong>e registrations, fill<strong>in</strong>g of documents<br />

and status check of <strong>cargo</strong>, accuracy <strong>in</strong><br />

<strong>in</strong>formation, reduces transactions, time,<br />

facilitates convenience <strong>in</strong> payment<br />

40 CARGOTALK SEPTEMBER 2011<br />

of charges besides easy track<strong>in</strong>g and<br />

trac<strong>in</strong>g of <strong>cargo</strong>. Simultaneously AAI<br />

have commissioned new EDI system<br />

based Customs ICES 1.5 version at Air<br />

Cargo Complex.<br />

Amritsar Airport<br />

Perishable<br />

Cargo Centre<br />

The Air Cargo complex has a separate<br />

perishable center for export of perishable<br />

<strong>cargo</strong> operated by Council for Value<br />

Added Horticulture of Punjab (CVAHP).<br />

The <strong>in</strong>frastructure for perishable <strong>cargo</strong><br />

<strong>in</strong>cludes 2 pre-cooler chambers, 2 X-ray<br />

mach<strong>in</strong>es for scann<strong>in</strong>g of perishable <strong>cargo</strong><br />

and 4 cold room.<br />

Major commodity export through<br />

perishable center are baby corn, snow<br />

peas, green peas, green chili, coriander,<br />

bottle gourd, bitter gourd, red chili,<br />

mangoes, guava, k<strong>in</strong>now, etc. The prime<br />

dest<strong>in</strong>ation is London for export<strong>in</strong>g<br />

perishable goods. <strong>India</strong>ns are London’s<br />

non-white ethnic m<strong>in</strong>ority group, with<br />

a population of around 500,000 (which<br />

is more than the number of <strong>India</strong>ns <strong>in</strong><br />

the Netherlands, Germany, France, Italy<br />

and Portugal comb<strong>in</strong>ed). They are fond<br />

of fresh <strong>India</strong>n fruit and vegetables and<br />

get cheaper price <strong>in</strong> comparison to local<br />

markets of London.<br />

WWW.CARGOTALK.IN


Potential of Cargo<br />

<strong>in</strong> the Region<br />

There is a great potential of <strong>cargo</strong><br />

<strong>in</strong> the region surround<strong>in</strong>g Amritsar city.<br />

It is an <strong>in</strong>dustrial hub like Jalandhar,<br />

Ludhiana, Ambala and Baddi.<br />

The World Bank ranked Ludhiana as<br />

the city <strong>in</strong> <strong>India</strong> with the best bus<strong>in</strong>ess<br />

environment <strong>in</strong> 2009. There are thousands<br />

of small scale <strong><strong>in</strong>dustry</strong> units produce<br />

<strong>in</strong>dustrial goods, mach<strong>in</strong>e parts, auto<br />

parts, household appliances, hosiery,<br />

woolen garments, bicycle, tractor parts,<br />

and two wheelers parts. Many parts used<br />

<strong>in</strong> German car like BMW and Mercedes<br />

are exclusively produced <strong>in</strong> Ludhiana.<br />

Ambala is known as the city of scientific<br />

<strong>in</strong>struments. It is a hub for products<br />

like glass apparatus, microscopes and<br />

laboratory equipments. It produces nearly<br />

34 per cent of total production of scientific<br />

<strong>in</strong>struments produced <strong>in</strong> <strong>India</strong>. The Baddi<br />

is Asia’s largest pharmaceutical hub. Today<br />

there are over 800 medical and pharma<br />

companies alone <strong>in</strong> Baddi <strong>in</strong>clusive of the<br />

giants like Cipla and Dabur. Jalandhar<br />

also has an electrical goods <strong><strong>in</strong>dustry</strong>. An<br />

<strong>in</strong>ternational sports market is also situated<br />

<strong>in</strong> Jalandhar.<br />

Major commodities be<strong>in</strong>g exported /<br />

imported from and to Amritsar airport<br />

are tobacco products, pharma, sports<br />

goods, leather products, RMG (readymade<br />

garments), eng<strong>in</strong>eer<strong>in</strong>g goods, handicrafts,<br />

dry mushroom, aircraft parts and textiles.<br />

Major Airl<strong>in</strong>es<br />

Operators<br />

Major <strong>in</strong>ternational airl<strong>in</strong>es operat<strong>in</strong>g<br />

ex-Amritsar airport are Air <strong>India</strong>,<br />

Turkmenistan Airl<strong>in</strong>es, Uzbekistan<br />

Airl<strong>in</strong>es, Qatar Airways, Jet Airways and<br />

Hercules Aviation, the non-schedule<br />

freighter operator.<br />

BMI (British Midland Airl<strong>in</strong>es) is to<br />

go<strong>in</strong>g to start operations from October<br />

13, 2011. BMI connects dest<strong>in</strong>ations<br />

worldwide like London, Birm<strong>in</strong>gham,<br />

Toronto, Doha, Ashkhabad, Almaty,<br />

Moscow, Milan, Kuwait, S<strong>in</strong>gapore,<br />

Colombo, Kabul, Kandahar, Frankfort,<br />

Hamburg, Dubai, Amsterdam, Jonesburg,<br />

Leeds, Riyadh etc.<br />

Conclusion<br />

Keep<strong>in</strong>g <strong>in</strong> view the enormous potential<br />

of <strong>cargo</strong> <strong>in</strong> the region, especially tak<strong>in</strong>g<br />

<strong>in</strong>to consideration that this be<strong>in</strong>g the<br />

richest NRI belt coupled with the ever<br />

<strong>in</strong>creas<strong>in</strong>g tourist attraction, Amritsar<br />

Airport is provision<strong>in</strong>g a commensurate<br />

air <strong>cargo</strong> complex to handle activities<br />

such as Bonded Cargo Truck<strong>in</strong>g, X-ray<br />

screen<strong>in</strong>g/certification by AAI, Air Cargo<br />

Community System, courier/ express<br />

<strong>cargo</strong> handl<strong>in</strong>g, etc. The airport is also to<br />

undertake domestic <strong>cargo</strong> handl<strong>in</strong>g with<br />

adequate importance.<br />

CARGOTALK SEPTEMBER 2011 41


Express Cargo<br />

New launch<br />

DHL and Blue Dart<br />

Introduce Smart Truck technology<br />

Smart Truck technology of DHL<br />

is the first deployment outside<br />

Germany. Created by DHL<br />

Solutions and Innovations<br />

(DSI), the DHL Smart Truck<br />

is an “<strong>in</strong>telligent” pick-up and delivery<br />

vehicle that comb<strong>in</strong>es a number of<br />

<strong>in</strong>novative technologies, <strong>in</strong>clud<strong>in</strong>g a route<br />

planner. Launched <strong>in</strong> Germany <strong>in</strong> 2010,<br />

DHL Smart Truck reduced number of<br />

miles traveled by 15 per cent and length<br />

of average route by 8 per cent, dur<strong>in</strong>g its<br />

pilot stage, reduc<strong>in</strong>g both fuel consumption<br />

and CO2 emission.<br />

For the <strong>India</strong>n market, Smart Truck<br />

technology is designed to provide solutions<br />

to urban logistic challenges, such as<br />

traffic restrictions, density and clogg<strong>in</strong>g,<br />

while ensur<strong>in</strong>g environmental protection<br />

and fulfill<strong>in</strong>g customer need for timely<br />

delivery. Accord<strong>in</strong>g to the DHL and Blue<br />

Dart sources, these “<strong>in</strong>telligent” pick-up<br />

and delivery vehicles compute delivery<br />

deadl<strong>in</strong>es to calculate the ideal sequence<br />

42 CARGOTALK SEPTEMBER 2011<br />

DHL and Blue Dart, part of the DHL Group, have<br />

launched Smart Truck technology <strong>in</strong><br />

Bengaluru on pilot project basis, with an objective<br />

to improve service quality, cut costs, reduce time<br />

and CO2 emission. CT Bureau<br />

for shipments, and use real-time GPS to<br />

avoid jams and optimise rout<strong>in</strong>gs, thereby<br />

enabl<strong>in</strong>g flexibility and last m<strong>in</strong>ute pickups.<br />

This allows the DHL Smart Truck to<br />

spend more time on the road to perform<br />

their pick-up and delivery services.<br />

The Smart Truck technology<br />

also enables a more efficient sort<strong>in</strong>g process<br />

by synchronis<strong>in</strong>g the data and physical<br />

flow, while real-time communications<br />

and visibility of services avoid ‘missed’<br />

pickups and delayed deliveries. Together,<br />

this provides better customer service<br />

and a more cost-effective operation, as a<br />

result of optimum use of vehicles with less<br />

wasted miles.<br />

“Adapt<strong>in</strong>g Smart Truck technology to<br />

work <strong>in</strong> a city like Bengaluru, will have far<br />

reach<strong>in</strong>g positive benefits for our clients,<br />

the city’s economy, the environment, and<br />

<strong>in</strong> the long-term for all emerg<strong>in</strong>g markets,”<br />

said Anil Khanna, manag<strong>in</strong>g director, Blue<br />

Dart Express. The Blue Dart Smart Truck<br />

pilot, as it is known <strong>in</strong> Bengaluru, will cover<br />

all Asia-Pacific <strong>in</strong>bound shipments on five<br />

routes <strong>in</strong> the city, with the system sort<strong>in</strong>g<br />

deliveries to reduce errors and <strong>in</strong>crease<br />

visibility. “This gives customers an accurate<br />

delivery time. To successfully launch the<br />

pilot here, we are plann<strong>in</strong>g to <strong>in</strong>troduce the<br />

technology across the nation, where there<br />

are problems related to pollution and traffic<br />

congestion,” added Khanna.<br />

Present on the occasion, Jerry<br />

Hsu, CEO, DHL Express Asia Pacific,<br />

underl<strong>in</strong>ed DHL’s GoGreen <strong>in</strong>itiatives,<br />

which prompted the launch of <strong>in</strong>novative<br />

solutions to reduce carbon footpr<strong>in</strong>t and<br />

provide better services to customers. “In<br />

fast-grow<strong>in</strong>g, emerg<strong>in</strong>g markets, such as<br />

<strong>India</strong>, those needs are critical and will<br />

grow. More so as the world cont<strong>in</strong>ues<br />

to urbanise and megacities proliferate.<br />

To ease congestion, improve services<br />

and cut pollution, we need solutions<br />

that will make a positive impact on the<br />

environment,” he ma<strong>in</strong>ta<strong>in</strong>ed.<br />

WWW.CARGOTALK.IN


Young & Emerg<strong>in</strong>g<br />

Face to Face<br />

Giv<strong>in</strong>g a new<br />

dimension<br />

to market<strong>in</strong>g for<br />

supply cha<strong>in</strong> & logistics <strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong><br />

V<strong>in</strong>eet is one of the most<br />

passionate and f<strong>in</strong>est<br />

m arket<strong>in</strong>g leaders of<br />

<strong>India</strong> Inc at present. He<br />

received his MBA Degree<br />

<strong>in</strong> Market<strong>in</strong>g from Faculty of Management<br />

Studies (Delhi) <strong>in</strong> 1999. He did his<br />

Bachelors <strong>in</strong> Eng<strong>in</strong>eer<strong>in</strong>g from MMM<br />

Eng<strong>in</strong>eer<strong>in</strong>g College (Gorakhpur) <strong>in</strong> 1997.<br />

Post his MBA, V<strong>in</strong>eet started his career with<br />

HCL and went on to work with ConAgra<br />

Foods. Later, he had a long st<strong>in</strong>t with the<br />

world’s largest conglomerate Samsung as<br />

head – market<strong>in</strong>g. For his tremendous<br />

contribution <strong>in</strong> build<strong>in</strong>g Samsung brand<br />

equity <strong>in</strong> <strong>India</strong>, he was honoured with<br />

the highly prestigious Award of ‘Best<br />

Employee of Samsung’.<br />

V<strong>in</strong>eet jo<strong>in</strong>ed Safexpress over 4 years<br />

ago. S<strong>in</strong>ce then, he has made a colossal<br />

contribution <strong>in</strong> the rapid growth of the<br />

company. He has been <strong>in</strong>strumental<br />

<strong>in</strong> carv<strong>in</strong>g out a holistic market<strong>in</strong>g<br />

strategy for Safexpress, with special<br />

focus on the fundamentals of market<strong>in</strong>g.<br />

Hav<strong>in</strong>g commendably positioned Brand<br />

Safexpress as the ‘Market Leader’ and<br />

‘Knowledge Leader’ <strong>in</strong> the Supply Cha<strong>in</strong><br />

& Logistics <strong><strong>in</strong>dustry</strong>, <strong>in</strong> a very short timespan,<br />

V<strong>in</strong>eet has managed to radically<br />

enhance Safexpress brand equity <strong>in</strong> <strong>India</strong>.<br />

Under his leadership, Brand Safexpress<br />

has won numerous prestigious awards,<br />

44 CARGOTALK SEPTEMBER 2011<br />

V<strong>in</strong>eet Kanaujia, GM – Market<strong>in</strong>g, Safexpress, and<br />

an emerg<strong>in</strong>g young professional of the supply cha<strong>in</strong><br />

& logistics <strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong>, spoke to Cargo<strong>talk</strong><br />

exclusively. The enlightened and dynamic<br />

market<strong>in</strong>g person has a wide vision and foresees a<br />

huge scope <strong>in</strong> the logistics <strong><strong>in</strong>dustry</strong> (read sunrise<br />

<strong><strong>in</strong>dustry</strong>) for generation next. Ratan Kr Paul<br />

V<strong>in</strong>eet Kanaujia<br />

<strong>in</strong>clud<strong>in</strong>g ‘PowerBrand Award’, ‘Master<br />

Brand Award’, ‘Golden Peacock Award’<br />

and ‘Brand Loyalty Award’. However, his<br />

most remarkable accomplishment came<br />

about recently when Brand Safexpress<br />

was rated as ‘<strong>India</strong>’s Most Promis<strong>in</strong>g<br />

Brand,’ <strong>in</strong> a research by ‘<strong>India</strong>n Council<br />

of Market Research’, that <strong>in</strong>cluded over<br />

40,000 brands <strong>in</strong> <strong>India</strong>.<br />

For his <strong>in</strong>credible contribution <strong>in</strong><br />

establish<strong>in</strong>g Safexpress as one of the<br />

foremost brands <strong>in</strong> the country, V<strong>in</strong>eet<br />

has been conferred with several highly<br />

venerated awards. These <strong>in</strong>clude ‘Brand<br />

Leadership Award’, by World Brand<br />

Congress, ‘Professional of the Year Award’,<br />

by Express Logistics & Supply Cha<strong>in</strong><br />

Council, as well as ‘Glory of <strong>India</strong> Award’<br />

and ‘Market<strong>in</strong>g Man of the Year Award’, by<br />

Institute of Economic Studies. He received<br />

WWW.CARGOTALK.IN


his best-ever accolades recently when he<br />

was bestowed with the highly coveted<br />

‘<strong>India</strong>’s Greatest Brand Builder Award’<br />

and ‘Best CMO of the Year Award’ by the<br />

CMO Council, USA.<br />

Driv<strong>in</strong>g<br />

economic<br />

growth through<br />

Supply Cha<strong>in</strong><br />

& Logistics:<br />

Accord<strong>in</strong>g to V<strong>in</strong>eet, supply cha<strong>in</strong> and<br />

logistics <strong><strong>in</strong>dustry</strong> is a sunrise <strong><strong>in</strong>dustry</strong> (a<br />

US$ 110 billion <strong><strong>in</strong>dustry</strong>) and grow<strong>in</strong>g<br />

at a fast pace. Interest<strong>in</strong>gly, currently<br />

about 99 per cent of this <strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong><br />

is controlled by unorganised companies.<br />

This presents a huge opportunity to the<br />

specialised 3PL companies for gett<strong>in</strong>g the<br />

<strong><strong>in</strong>dustry</strong> consolidated and more organized.<br />

“The 3PL boom is on the horizon, thanks<br />

to the ensu<strong>in</strong>g GST regime. Sky is the limit<br />

for supply cha<strong>in</strong> and logistics <strong><strong>in</strong>dustry</strong> <strong>in</strong><br />

<strong>India</strong>,” says V<strong>in</strong>eet.<br />

He expresses high optimism about<br />

the opportunities for young professionals<br />

<strong>in</strong> the apparently glamourless sector of<br />

logistics. “Four years ago I perceived huge<br />

opportunity <strong>in</strong> supply cha<strong>in</strong> and logistics<br />

<strong><strong>in</strong>dustry</strong>, given the critical role it played<br />

<strong>in</strong> the growth of the country’s economy.<br />

When I got an opportunity to serve this<br />

<strong><strong>in</strong>dustry</strong>, I gladly accepted the challeng<strong>in</strong>g<br />

assignment,” shares V<strong>in</strong>eet. Remarkably,<br />

he has added a new dimension to<br />

the supply cha<strong>in</strong> & logistics <strong><strong>in</strong>dustry</strong><br />

with his <strong>in</strong>novative ideas. Safexpress is<br />

now recognized as a “Power Brand” <strong>in</strong><br />

this <strong><strong>in</strong>dustry</strong>.<br />

“Innovative services apart, organised<br />

logistics companies <strong>in</strong> <strong>India</strong> must exercise<br />

effective market<strong>in</strong>g and brand<strong>in</strong>g <strong>in</strong> the<br />

B2B doma<strong>in</strong> too, for long term benefits,”<br />

he ma<strong>in</strong>ta<strong>in</strong>s. V<strong>in</strong>eet, however, asserts that<br />

Safexpress does not do “selfish market<strong>in</strong>g.”<br />

The company’s market<strong>in</strong>g is <strong>in</strong>variably<br />

associated with the greater <strong>in</strong>terest of<br />

the <strong><strong>in</strong>dustry</strong>. For <strong>in</strong>stance, presently<br />

Safexpress has started a massive “Go<br />

Green,” campaign, alongside a campaign<br />

urg<strong>in</strong>g enterprises to get GST-ready.<br />

V<strong>in</strong>eet is equally concerned about the<br />

tremendous crisis of skilled manpower<br />

<strong>in</strong> the logistics <strong><strong>in</strong>dustry</strong>. In view of the<br />

fact that logistics is the second largest<br />

employment generat<strong>in</strong>g <strong><strong>in</strong>dustry</strong> (after<br />

agriculture), V<strong>in</strong>eet advocates for strong<br />

academic <strong>in</strong>stitutions for logistics.<br />

Safexpress has already started work<strong>in</strong>g <strong>in</strong><br />

this regard by establish<strong>in</strong>g “Safeducate,”<br />

its tra<strong>in</strong><strong>in</strong>g academy. In the near future,<br />

this academy may be open to the <strong><strong>in</strong>dustry</strong><br />

for avail<strong>in</strong>g its services. Accord<strong>in</strong>g to him,<br />

<strong>in</strong> next five years time, the <strong><strong>in</strong>dustry</strong> will<br />

HIS FAVOURITES<br />

National Leaders: Swami<br />

Vivekananda and Mahatma<br />

Gandhi<br />

Actors: George Clooney and<br />

Tom Cruise<br />

S<strong>in</strong>gers: Michael Jackson,<br />

Madonna, Hemant Kumar and<br />

Kishore Kumar<br />

Sportsman: Didier Drogba<br />

(footballer from Ivory Coast)<br />

Writers: Frederick Forsyth<br />

and Al Ries<br />

Tourist Dest<strong>in</strong>ations: Kalpa <strong>in</strong><br />

Himachal Pradesh, <strong>India</strong>; New<br />

Zealand and Italy<br />

Hobbies: Writ<strong>in</strong>g for<br />

newspapers and magaz<strong>in</strong>es,<br />

read<strong>in</strong>g, music, trekk<strong>in</strong>g<br />

and soccer.<br />

be requir<strong>in</strong>g millions of tra<strong>in</strong>ed manpower,<br />

<strong>in</strong> the backdrop of the grow<strong>in</strong>g GDP (to<br />

the extent of about 9 per cent per annum).<br />

“For our economy to grow consistently<br />

at 9 per cent levels, we need to get the backend<br />

and most importantly <strong>in</strong>frastructure <strong>in</strong><br />

shape. We will urgently need to reduce the<br />

geographical barriers, regulatory barriers,<br />

road <strong>in</strong>frastructure barriers and skilled<br />

manpower gap,” urges V<strong>in</strong>eet.<br />

He underl<strong>in</strong>es the fact that presently<br />

National Highways <strong>in</strong> <strong>India</strong> consist only<br />

two per cent of total road network,<br />

though 40 per cent of road freight traffic<br />

is be<strong>in</strong>g carried on these Highways. “As<br />

a result, there is tremendous congestion<br />

and wastage of fuel as well as time,” he<br />

highlights Safexpress be<strong>in</strong>g a pioneer<br />

<strong>in</strong> develop<strong>in</strong>g Green Supply Cha<strong>in</strong>, he<br />

emphasises, “The creation of Green<br />

Supply Cha<strong>in</strong>s will depend heavily on the<br />

swift development of road <strong>in</strong>frastructure,<br />

which our Government is already work<strong>in</strong>g<br />

towards. The need of the hour is to augment<br />

the pace of this <strong>in</strong>frastructure development<br />

to unforeseen levels, <strong>in</strong> order to achieve our<br />

economic growth targets.”<br />

CARGOTALK SEPTEMBER 2011 45


Guest Column<br />

Expert Views<br />

Warehouse<br />

Management<br />

Unfortunately, few companies<br />

are fully meet<strong>in</strong>g these<br />

objectives. Research on<br />

warehouse and distribution<br />

center productivity suggests<br />

that managers are under severe pressure<br />

to reduce <strong>in</strong>ventory and logistics costs,<br />

to rema<strong>in</strong> competitive, more effectively<br />

manage labour costs and challenges,<br />

Souma Das<br />

support bus<strong>in</strong>ess growth, respond better<br />

to demand/supply fluctuations, meet<br />

customer demands for faster and more<br />

time def<strong>in</strong>ite way.<br />

To address these challenges, best<strong>in</strong>-class<br />

companies have <strong>in</strong>vested <strong>in</strong><br />

advanced warehouse management<br />

systems (WMSs) that automate and extend<br />

their capabilities. Their new strengths<br />

<strong>in</strong>clude warehous<strong>in</strong>g/b<strong>in</strong>-level location<br />

46 CARGOTALK SEPTEMBER 2011<br />

A quest for the effective way<br />

As markets globalise, change, accelerate and<br />

customer expectations rise to new levels, the walls<br />

of the warehouse are com<strong>in</strong>g down. Now,<br />

companies must manage extended supply cha<strong>in</strong>s<br />

with <strong>in</strong>creaed precision. They must ga<strong>in</strong> clear<br />

visibility <strong>in</strong>to their warehouse <strong>in</strong>ventories. Souma Das<br />

management; paperless receiv<strong>in</strong>g; realtime<br />

put-away; order pick<strong>in</strong>g with mobile<br />

devices; and cycle count<strong>in</strong>g. As a result,<br />

top performers have enhanced customer<br />

satisfaction and conta<strong>in</strong>ed costs by<br />

<strong>in</strong>creas<strong>in</strong>g accuracy rates, shipp<strong>in</strong>g order<br />

rates, and perfect order rates to more than<br />

99 per cent. They have decreased labour<br />

costs year-over-year.<br />

Barriers:<br />

Customer demands are <strong>in</strong>creas<strong>in</strong>g.<br />

They expect perfect order performance.<br />

They expect the right product at the right<br />

time and the right price. The pressure<br />

is relentless. In order to achieve high<br />

performance <strong>in</strong> warehouse management,<br />

the <strong><strong>in</strong>dustry</strong> must atta<strong>in</strong> top levels <strong>in</strong><br />

today’s key metrics. On-time shipments;<br />

order pick<strong>in</strong>g accuracy; annual workforce<br />

turnover; fill rates – l<strong>in</strong>e-item level; fill<br />

rates – order level, <strong>in</strong>ventory capacity,<br />

dock-to-stock cycle time and distribution<br />

costs as a percentage of sales.<br />

Warehouse and supply cha<strong>in</strong> managers,<br />

challenged to improve performance<br />

on these measurements, confront three<br />

key challenges:<br />

Supply Cha<strong>in</strong> Inefficiency:<br />

Supply cha<strong>in</strong> performance is suboptimal<br />

when there is too much <strong>in</strong>ventory<br />

be<strong>in</strong>g carried, too many manual operations,<br />

frequent imbalances between work<br />

required and labour available, <strong>in</strong>efficient<br />

direction of workers, and a lack of<br />

f<strong>in</strong>er-level visibility <strong>in</strong>to shipments. Supply<br />

cha<strong>in</strong> <strong>in</strong>efficiency is also characterised<br />

by the lack of visibility <strong>in</strong>to the extended<br />

supply cha<strong>in</strong>, beyond the four walls of<br />

the warehouse.<br />

Order Inaccuracy:<br />

As mass retailers and other large<br />

customers <strong>in</strong>crease their bus<strong>in</strong>ess<br />

leverage, they push manufacturers<br />

and distributors to meet <strong>in</strong>creas<strong>in</strong>gly<br />

demand<strong>in</strong>g specifications, requirements,<br />

and mandates. Indeed, the perfect order<br />

is now seen as one of the best barometers<br />

of customer service. Unfortunately,<br />

warehouses and distribution centers often<br />

prove to be the weak l<strong>in</strong>k <strong>in</strong> the global<br />

supply cha<strong>in</strong>. When they lack visibility <strong>in</strong>to<br />

<strong>in</strong>ventories and automated capabilities,<br />

they are often unable to keep up with these<br />

<strong>in</strong>creas<strong>in</strong>g demands.<br />

Technology Infrastructure<br />

Obsolescence:<br />

In many companies, technology<br />

platforms are ag<strong>in</strong>g and difficult to<br />

ma<strong>in</strong>ta<strong>in</strong>. These enterprises cont<strong>in</strong>ue<br />

writ<strong>in</strong>g custom codes to meet new<br />

demands, driv<strong>in</strong>g up total cost of ownership<br />

<strong>in</strong> the process. As companies beg<strong>in</strong> to<br />

upgrade their technology platforms or<br />

create strategies for better <strong>in</strong>tegration of<br />

disparate platforms, the odds are that their<br />

WWW.CARGOTALK.IN


Guest Column<br />

Expert Views<br />

warehouse management applications will<br />

need to be upgraded as well.<br />

To address such challenges, best-<strong>in</strong>class<br />

companies have <strong>in</strong>vested <strong>in</strong> advanced<br />

WMSs. These organisations have realised<br />

that such <strong>in</strong>vestments are critical if they<br />

are to ga<strong>in</strong> visibility <strong>in</strong>to their warehouse<br />

<strong>in</strong>ventories and systematically automate<br />

key functions.<br />

Advanced WMS:<br />

While warehouse management<br />

applications of the past generally improved<br />

the efficiency of operations with<strong>in</strong> the<br />

four walls of a warehouse, advanced<br />

WMSs take organisational capabilities<br />

to a new level. This new generation of<br />

warehouse management applications<br />

offers added functionality that positions<br />

companies and their supply cha<strong>in</strong> partners<br />

to be more operationally efficient and<br />

responsive to customer demand. It helps<br />

companies maximise product placement<br />

strategies, prioritise tasks, implement<br />

fair productivity standards, and <strong>in</strong>crease<br />

logistics efficiency. Among the core<br />

characteristics of this new breed of WMS<br />

applications are as follows: Inventory<br />

management, work and task management,<br />

labour management, forecast<strong>in</strong>g, crossdock<strong>in</strong>g,<br />

slott<strong>in</strong>g, yard management, etc.<br />

Leverag<strong>in</strong>g such capabilities,<br />

companies can become best-<strong>in</strong>-class<br />

performers <strong>in</strong> distribution, warehouse,<br />

and supply cha<strong>in</strong> operations. The<br />

potential benefits delivered by advanced<br />

WMS are compell<strong>in</strong>g.<br />

Advanced solutions enable companies<br />

to <strong>in</strong>crease pick accuracy rates, shipp<strong>in</strong>g<br />

order rates, and perfect order rates to more<br />

than 99 per cent, eclips<strong>in</strong>g average and<br />

laggard companies that lack relevant WMS<br />

capabilities and perform at far lower rates.<br />

Reduced<br />

<strong>in</strong>ventory and<br />

logistics costs<br />

In this case goods are held for less time<br />

and move faster through warehouses and<br />

distribution centers. As a result, carry<strong>in</strong>g<br />

costs are reduced. Cross dock<strong>in</strong>g and<br />

48 CARGOTALK SEPTEMBER 2011<br />

yard management capabilities help<br />

firms avoid the time and expense of<br />

put-away. Meanwhile, automation<br />

reduces the costs of clerical activities and<br />

adm<strong>in</strong>istration labour.<br />

Greater<br />

responsiveness<br />

As customer expectations rise, advanced<br />

WMS enables firms to ensure that they<br />

are deliver<strong>in</strong>g perfect order performance<br />

while respond<strong>in</strong>g to grow<strong>in</strong>g demands<br />

and specifications. Meanwhile, firms ga<strong>in</strong><br />

better visibility, track<strong>in</strong>g, and traceability<br />

capabilities to support the requirements<br />

of various regulatory bodies. Such<br />

capabilities are <strong>in</strong>creas<strong>in</strong>gly important<br />

<strong>in</strong> terms of overall risk management and<br />

brand protection.<br />

Key questions:<br />

“upgrade”<br />

versus “rip and<br />

replace”<br />

If a company is now contemplat<strong>in</strong>g<br />

an <strong>in</strong>vestment <strong>in</strong> advanced WMS, it may<br />

be fac<strong>in</strong>g a critical decision. It may have<br />

to choose whether to upgrade its exist<strong>in</strong>g<br />

WMS system or “rip and replace” it to<br />

obta<strong>in</strong> desired capabilities. Here are the<br />

top questions to consider before mak<strong>in</strong>g<br />

a decision:<br />

What <strong><strong>in</strong>dustry</strong> best practices are<br />

critical to profitable growth? To determ<strong>in</strong>e<br />

whether to make an <strong>in</strong>vestment <strong>in</strong> WMS,<br />

it is first necessary to recognise what<br />

performance and capability gaps exist that<br />

might underm<strong>in</strong>e the company’s ability<br />

to effectively compete. Does it need, for<br />

<strong>in</strong>stance, full visibility <strong>in</strong>to warehouse<br />

<strong>in</strong>ventories? Does it need upstream and<br />

downstream visibility go<strong>in</strong>g beyond the<br />

four walls of the warehouse? Does it need<br />

new labour management capabilities?<br />

If the company identifies these gaps,<br />

it is necessary to then ask—Does the<br />

exist<strong>in</strong>g WMS system have the features<br />

necessary to address the company’s<br />

performance gaps? Does it, for <strong>in</strong>stance,<br />

provide such capabilities as labor<br />

forecast<strong>in</strong>g, slott<strong>in</strong>g, and radio-frequency<br />

identification (RFID) functionality?<br />

In some cases, the exist<strong>in</strong>g software<br />

may be adequate. The issue may simply<br />

be that certa<strong>in</strong> features or modules are<br />

underused. If the exist<strong>in</strong>g capabilities<br />

are adequate, then exploit them. If<br />

not, then the next question is—can the<br />

software provider deliver the features and<br />

capabilities the company seeks.<br />

While there is an argument for ripp<strong>in</strong>g<br />

out the exist<strong>in</strong>g solution if a particular<br />

technology is obsolete and will not be<br />

supported go<strong>in</strong>g forward, the reality is<br />

that most of the time rip and replace is<br />

a more complex and risky endeavour<br />

than it may seem at first. First, it turns<br />

exist<strong>in</strong>g systems <strong>in</strong>to stranded assets. Prior<br />

<strong>in</strong>vestments <strong>in</strong> them must be written off<br />

as one takes a new direction. Second,<br />

there is the challenge of implement<strong>in</strong>g<br />

a new system with new requirements<br />

and new <strong>in</strong>terfaces. High learn<strong>in</strong>g curves<br />

often can lead to project failure or<br />

underutilisation. F<strong>in</strong>ally, when companies<br />

must revamp their <strong>in</strong>frastructure and<br />

<strong>in</strong>vest <strong>in</strong> a whole new approach, they run<br />

the risk of reduced (or negative) ROI and<br />

long payback periods.<br />

Given the grow<strong>in</strong>g complexity of<br />

today’s markets, the last th<strong>in</strong>g managers<br />

want to <strong>in</strong>troduce to their companies is<br />

more complexity and confusion. Most of<br />

the time, it is easier to look for <strong>in</strong>cremental<br />

upgrades that can deliver new processes<br />

and capabilities. This approach produces<br />

clear bus<strong>in</strong>ess value and provides a<br />

superior path to performance if the<br />

company’s exist<strong>in</strong>g solution provider<br />

can deliver the required capabilities<br />

for best-<strong>in</strong>-class results. Unmistakably,<br />

companies must now beg<strong>in</strong> to<br />

contemplate these key questions if they<br />

hope to rema<strong>in</strong> competitive <strong>in</strong> today’s<br />

markets. They should <strong>in</strong>vestigate their<br />

options. If <strong>in</strong>cremental upgrades can put<br />

them on the path to better warehous<strong>in</strong>g<br />

and distribution performance, then<br />

stronger supply cha<strong>in</strong>s may be closer than<br />

they th<strong>in</strong>k.<br />

(Souma Das is VP sales and manag<strong>in</strong>g<br />

director, Infor <strong>India</strong>. The company<br />

makes bus<strong>in</strong>ess software For additional<br />

<strong>in</strong>formation, visit www.<strong>in</strong>for.com)<br />

WWW.CARGOTALK.IN


International News<br />

Statistics<br />

WORLD BANK’S LOGISTICS PERFORMANCE INDEX<br />

COUNTRY COMPARISON<br />

Int. Country LPI Customs Insfrastructure International Logistics Track<strong>in</strong>g Timel<strong>in</strong>ess<br />

LPI Shipments Quality and and<br />

Rank<br />

1 Germany 4.11 4 4.34 3.66 4.14 4.18 4.48<br />

2 S<strong>in</strong>gapore 4.09 4.02 4.22 3.86 4.12 4.15 4.23<br />

3 Sweden ................................ 4.08 .........3.88 ............4.03 ........... 3.83 ..............4.22 ...........4.22 ...........4.32<br />

4 Netherlands 4.07 3.98 4.25 3.61 4.15 4.12 4.41<br />

5 Luxembourg 3.98 4.04 4.06 3.67 3.67 3.92 4.58<br />

6 Switzerland 3.97 3.73 4.17 3.32 4.32 4.27 4.2<br />

7 Japan 3.97 3.79 4.19 3.55 4 4.13 4.26<br />

8 United K<strong>in</strong>gdom 3.95 3.74 3.95 3.66 3.92 4.13 4.37<br />

9 Belgium ............................... 3.94 .........3.83 ............4.01 ........... 3.31 ..............4.13 ...........4.22 ...........4.29<br />

10 Norway 3.93 3.86 4.22 3.35 3.85 4.1 4.35<br />

11 Ireland 3.89 3.6 3.76 3.7 3.82 4.02 4.47<br />

12 F<strong>in</strong>land 3.89 3.86 4.08 3.41 3.92 4.09 4.08<br />

13 Hong Kong SAR, Ch<strong>in</strong>a 3.88 3.83 4 3.67 3.83 3.94 4.04<br />

14 Canada 3.87 3.71 4.03 3.24 3.99 4.01 4.41<br />

15 United States ........................ 3.86 .........3.68 ............4.15 ........... 3.21 ..............3.92 ...........4.17 ...........4.19<br />

16 Denmark 3.85 3.58 3.99 3.46 3.83 3.94 4.38<br />

17 France 3.84 3.63 4 3.3 3.87 4.01 4.37<br />

18 Australia 3.84 3.68 3.78 3.78 3.77 3.87 4.16<br />

19 Austria 3.76 3.49 3.68 3.78 3.7 3.83 4.08<br />

20 Taiwan, Ch<strong>in</strong>a ...................... 3.71 .........3.35 ............3.62 ........... 3.64 ..............3.65 ...........4.04 ...........3.95<br />

21 New Zealand 3.65 3.64 3.54 3.36 3.54 3.67 4.17<br />

22 Italy 3.64 3.38 3.72 3.21 3.74 3.83 4.08<br />

23 Korea, Rep. 3.64 3.33 3.62 3.47 3.64 3.83 3.97<br />

24 United Arab Emirates 3.63 3.49 3.81 3.48 3.53 3.58 3.94<br />

25 Spa<strong>in</strong> 3.63 3.47 3.58 3.11 3.62 3.96 4.12<br />

26 Czech Republic .................... 3.51 .........3.31 ............3.25 ........... 3.42 ..............3.27 .............3.6 ...........4.16<br />

27 Ch<strong>in</strong>a 3.49 3.16 3.54 3.31 3.49 3.55 3.91<br />

28 South Africa 3.46 3.22 3.42 3.26 3.59 3.73 3.57<br />

29 Malaysia 3.44 3.11 3.5 3.5 3.34 3.32 3.86<br />

30 Poland 3.44 3.12 2.98 3.22 3.26 3.45 4.52<br />

31 Israel 3.41 3.12 3.6 3.17 3.5 3.39 3.77<br />

32 Bahra<strong>in</strong> ............................... 3.37 .........3.05 ...........3.36 .......... 3.05 .............3.36 ..........3.63 ..........3.85<br />

33 Lebanon 3.34 3.27 3.05 2.87 3.73 3.16 3.97<br />

34 Portugal 3.34 3.31 3.17 3.02 3.31 3.38 3.84<br />

35 Thailand 3.29 3.02 3.16 3.27 3.16 3.41 3.73<br />

36 Kuwait 3.28 3.03 3.33 3.12 3.11 3.44 3.7<br />

37 Latvia .................................. 3.25 .........2.94 ...........2.88 .......... 3.38 .............2.96 ..........3.55 ..........3.72<br />

38 Slovak Republic 3.24 2.79 3 3.05 3.15 3.54 3.92<br />

39 Turkey 3.22 2.82 3.08 3.15 3.23 3.09 3.94<br />

40 Saudi Arabia 3.22 2.91 3.27 2.8 3.33 3.32 3.78<br />

41 Brazil 3.2 2.37 3.1 2.91 3.3 3.42 4.14<br />

42 Iceland 3.2 3.22 3.33 3.1 3.14 3.14 3.27<br />

43 Estonia ................................ 3.16 .........3.14 ...........2.75 .......... 3.17 .............3.17 ..........2.95 ..........3.68<br />

44 Philipp<strong>in</strong>es 3.14 2.67 2.57 3.4 2.95 3.29 3.83<br />

45 Lithuania 3.13 2.79 2.72 3.19 2.85 3.27 3.92<br />

46 Cyprus 3.13 2.92 2.94 3.13 2.82 3.51 3.44<br />

47 <strong>India</strong> 3.12 2.7 2.91 3.13 3.16 3.14 3.61<br />

48 Argent<strong>in</strong>a 3.1 2.63 2.75 3.15 3.03 3.15 3.82<br />

49 Chile .................................. 3.09 .........2.93 ...........2.86 .......... 2.74 .............2.94 ..........3.33 ............3.8<br />

50 Mexico 3.05 2.55 2.95 2.83 3.04 3.28 3.66<br />

51 Panama 3.02 2.76 2.63 2.87 2.83 3.26 3.76<br />

(Source: CII Institute of Logistics and Amarthi Consult<strong>in</strong>g Report)<br />

CARGOTALK SEPTEMBER 2011 49


Shipp<strong>in</strong>g News<br />

Event Update<br />

DP WORLD’S ICTT IN COCHIN RECEIVES<br />

LARGEST CONTAINER VESSEL<br />

Recently, Coch<strong>in</strong>’s International Conta<strong>in</strong>er Transhipment Term<strong>in</strong>al (ICTT),<br />

which is operated by DP World, witnessed the berth<strong>in</strong>g of the largest<br />

ever conta<strong>in</strong>er vessel to call a South <strong>India</strong>n port – Maersk Sembawang<br />

of Maersk L<strong>in</strong>e. The S<strong>in</strong>gaporean flagged vessel Maersk Sembawang<br />

has a length of 319 metres and with a capacity of 6478 TEU is also<br />

the largest Maersk L<strong>in</strong>e Vessel to call <strong>in</strong> <strong>India</strong>. The previous largest<br />

Transpole Group organises Customers Meet<br />

50 CARGOTALK SEPTEMBER 2011<br />

conta<strong>in</strong>er ship to call South <strong>India</strong>n ports was also a Maersk L<strong>in</strong>e vessel,<br />

the Maersk Kalamata at Chennai port (length of 303.83 metres, capacity<br />

of 6,416 TEUs).<br />

Comment<strong>in</strong>g on the occasion Anil S<strong>in</strong>gh, senior vice president &<br />

manag<strong>in</strong>g director, DP World Subcont<strong>in</strong>ent said, “The ICTT with its<br />

crucial location <strong>in</strong> the subcont<strong>in</strong>ent is fast emerg<strong>in</strong>g as one of the<br />

important catalyst to <strong>India</strong>’s grow<strong>in</strong>g trade.”<br />

Accord<strong>in</strong>g to KK Krishnadas, chief executive officer, DP World Coch<strong>in</strong>,<br />

Maersk L<strong>in</strong>e’s decision to br<strong>in</strong>g the Maersk Sembawang to Coch<strong>in</strong><br />

reflects the grow<strong>in</strong>g faith of global shipp<strong>in</strong>g l<strong>in</strong>es <strong>in</strong> the potential of the<br />

<strong>in</strong>frastructure we have built <strong>in</strong> Coch<strong>in</strong>.<br />

“This is an important milestone for us <strong>in</strong> Coch<strong>in</strong> Port, and endorses our<br />

capability to handle large ma<strong>in</strong>l<strong>in</strong>e conta<strong>in</strong>er vessels with the highest<br />

productivity standards,” he added.<br />

ICTT is equipped with four super post-panamax tw<strong>in</strong> lift quay cranes, 15<br />

rubber-tired gantry cranes, 600 meters of quay length and dedicated rail<br />

connectivity with h<strong>in</strong>terland dest<strong>in</strong>ations. Connect<strong>in</strong>g key south <strong>India</strong>n<br />

markets like Bangalore, Coimbatore, Tirupur and Salem, the port has<br />

convenient access through rail, road and sea to important south <strong>India</strong><br />

ports like Tuticor<strong>in</strong> and Mangalore.<br />

Recently, Transpole Group<br />

organised its first Customers<br />

Meet <strong>in</strong> Chennai. The event was<br />

well-attended by its customers,<br />

shipp<strong>in</strong>g l<strong>in</strong>es, Airports Authority<br />

of <strong>India</strong> officials and several other<br />

dignitaries from the logistics<br />

<strong><strong>in</strong>dustry</strong>. Transpole, a grow<strong>in</strong>g<br />

logistics service provider, has<br />

its offices across <strong>India</strong> and<br />

<strong>in</strong> S<strong>in</strong>gapore, Malaysia, Korea<br />

and Hong Kong.<br />

WWW.CARGOTALK.IN


Family Album<br />

Club Function<br />

52 CARGOTALK SEPTEMBER 2011<br />

Air Cargo Club of Delhi<br />

GETS NEW MANAGING COMMITTEE<br />

The AGM of the ACCD has elected<br />

the new manag<strong>in</strong>g committee for<br />

the year 2011-12. Sunil Kohli<br />

re-elected as president. Other office<br />

bearers are J.P.S<strong>in</strong>gh, vice president;<br />

Yashpal Sharma, hon. secretary and<br />

Rav<strong>in</strong>der Katyal, Treasurer.<br />

WWW.CARGOTALK.IN


Family Album<br />

Club Function<br />

54 CARGOTALK SEPTEMBER 2011<br />

Richard Theknath<br />

ELECTED AS PRESIDENT, ACCB<br />

The Air Cargo Club of Bombay (ACCB) recently elected its new manag<strong>in</strong>g committee<br />

for the year 2011-12 with Richard Theknath, president; Clifton Fernandes,<br />

vice president; Gopal Devadiga, secretary<br />

and HS Arora, Treasurer.<br />

WWW.CARGOTALK.IN


Family Album<br />

Airl<strong>in</strong>es & Logistics<br />

American Airl<strong>in</strong>es organises<br />

EDUCATIONAL TRIPS TO CHICAGO<br />

Recently, American Airl<strong>in</strong>es organised an educational trips to Chicago for its top customers.<br />

Dur<strong>in</strong>g the tours the customers also visited AA Cargo facility at Chicago Airport.<br />

An even<strong>in</strong>g with<br />

DAMCO INDIA’S NORTH INDIA CUSTOMERS<br />

56 CARGOTALK SEPTEMBER 2011<br />

Damco <strong>India</strong> organised a<br />

meet to honour its North <strong>India</strong><br />

customers on 26 July 2011 <strong>in</strong><br />

New Delhi. The company also<br />

<strong>in</strong>troduced Damco’s global<br />

CEO, Rolf Habben-Jansen.<br />

WWW.CARGOTALK.IN


Study & Survey<br />

Market Trends<br />

<strong>India</strong>n companies<br />

<strong>in</strong>creases import<br />

from Europe to offset losses<br />

It is pert<strong>in</strong>ent to mention that<br />

the bilateral trade figures that<br />

stand at over USD 67 billion,<br />

makes Europe <strong>India</strong>’s largest<br />

and most important trad<strong>in</strong>g<br />

partner globally. The current economic<br />

situation, though result<strong>in</strong>g <strong>in</strong> number of<br />

procedural and regulatory obstacles for<br />

<strong>India</strong>n companies to expand and or do<br />

bus<strong>in</strong>ess <strong>in</strong> the cont<strong>in</strong>ent, still provides for<br />

needed returns on the <strong>in</strong>vestments made<br />

and bus<strong>in</strong>ess relationships forged <strong>in</strong> the<br />

years to come.<br />

58 CARGOTALK SEPTEMBER 2011<br />

A recent survey by FICCI on “Current Economic<br />

Scenario <strong>in</strong> Europe and its Impact on <strong>India</strong>n<br />

Industry” apprehends an adverse effect on <strong>India</strong>’s<br />

bus<strong>in</strong>ess prospect. As the <strong><strong>in</strong>dustry</strong> has seen a<br />

downturn, they have ventured out for explor<strong>in</strong>g<br />

new markets. CT Bureau<br />

EU clearly represents a large consumer<br />

base (close to 500 million potential<br />

consumers) if the entire bloc of 27 countries<br />

is considered to be a s<strong>in</strong>gle market. Its<br />

economic, trade and <strong>in</strong>vestment policies<br />

generally welcome foreign <strong>in</strong>vestment<br />

traditionally view<strong>in</strong>g it as a means to<br />

promote employment and capital formation.<br />

Aga<strong>in</strong>st the backdrop of the current<br />

economic slowdown, FICCI conducted a<br />

survey among <strong>India</strong>n companies that are<br />

do<strong>in</strong>g bus<strong>in</strong>ess and or have <strong>in</strong>vested <strong>in</strong><br />

Europe <strong>in</strong> the past to assess the impact of<br />

the current economic turmoil on <strong>India</strong>n<br />

companies with reference to their bus<strong>in</strong>ess<br />

<strong>in</strong>terests and <strong>in</strong>vestments made there.<br />

Survey F<strong>in</strong>d<strong>in</strong>gs<br />

On the current economic crisis <strong>in</strong><br />

Greece, Spa<strong>in</strong>, Ireland, Portugal and<br />

now <strong>in</strong> Italy, there has been absolute<br />

unanimity <strong>in</strong> the surveyed companies that<br />

the ongo<strong>in</strong>g crisis is the manifestation of<br />

larger issues and economic ills plagu<strong>in</strong>g the<br />

European economies today. 53 per cent of<br />

the companies have said that the ongo<strong>in</strong>g<br />

crisis has already resulted <strong>in</strong> their bus<strong>in</strong>ess<br />

prospect <strong>in</strong> the region adversely impacted.<br />

The concern po<strong>in</strong>t is that over 75<br />

per cent of the surveyed companies have<br />

quoted a loss of 10-15 per cent <strong>in</strong> terms<br />

of bus<strong>in</strong>ess generation from the European<br />

region. Over 30 per cent of the <strong>India</strong>n<br />

companies surveyed have already begun<br />

to look beyond Europe. They have begun<br />

to gradually look for greener pastures <strong>in</strong><br />

African countries, Middle East, South Asia<br />

and even <strong>in</strong> North America.<br />

To maximize their benefits and to<br />

alleviate their bus<strong>in</strong>ess losses <strong>in</strong> terms of<br />

reduced demands <strong>in</strong> European markets,<br />

<strong>India</strong>n manufacturers are aggressively<br />

pursu<strong>in</strong>g new bus<strong>in</strong>ess plans. This <strong>in</strong>cludes<br />

<strong>in</strong>creased imports of high-end mach<strong>in</strong>ery<br />

and technology from Europe due to<br />

highly competitive prices be<strong>in</strong>g offered by<br />

European exporters.<br />

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Postal Registration No.: DL (ND)-11/6002/2010-11-12,<br />

Licensed to Post without Pre-payment No.: U(C)-272/2010-12<br />

for post<strong>in</strong>g on 25 th -26 th of advance month at New Delhi P.S.O.,<br />

RNI No.: DELENG/2003/10642.

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