Warehousing industry in India - cargo talk
Warehousing industry in India - cargo talk
Warehousing industry in India - cargo talk
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Cargo<strong>talk</strong><br />
Vol XI No. 10<br />
Pages 60<br />
Rupees 50<br />
<strong>cargo</strong><strong>talk</strong>.<strong>in</strong><br />
A DDP Publication<br />
SEPTEMBER 2011<br />
SOUTH ASIA’S LEADING CARGO MONTHLY<br />
No.1 <strong>in</strong> Circulation & Readership<br />
FFFAI<br />
Convention<br />
Special Issue<br />
<strong>Warehous<strong>in</strong>g</strong><br />
<strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong><br />
<strong><strong>in</strong>dustry</strong> seeks recognition and friendly policy
DEPARTMENTS<br />
4 CARGOTALK SEPTEMBER 2011<br />
Airl<strong>in</strong>es News<br />
Emirates SkyCargo<br />
presents Best Performance<br />
Award to its <strong>India</strong> team<br />
Air Logistics Group:<br />
Committed to expansion<br />
plans <strong>in</strong> <strong>India</strong><br />
National News<br />
‘<strong>India</strong>n Logistics 2011’<br />
emphasises on uses of IT<br />
Trade Associations<br />
FFFAI Biennial<br />
Convention 2011: Aim is to<br />
go beyond CHA bus<strong>in</strong>ess<br />
Product Display<br />
Bolzoni Auramo Lift<br />
Tables from<br />
Gandhi Automations<br />
Honeywell <strong>in</strong>troduces<br />
Dolph<strong>in</strong> 6000 <strong>in</strong> <strong>India</strong>: the<br />
mobile scann<strong>in</strong>g technologies<br />
to tap logistics <strong><strong>in</strong>dustry</strong><br />
Exclusive Interview<br />
<strong>India</strong> to witness surge <strong>in</strong><br />
Logistics Parks: WDRA<br />
plays the advocacy role<br />
Cargo Performance<br />
Airl<strong>in</strong>e wise exim <strong>cargo</strong><br />
performance from<br />
Delhi Airport for July 2011<br />
Airl<strong>in</strong>e wise exim <strong>cargo</strong><br />
performance from<br />
Mumbai Airport for July 2011<br />
International News<br />
Humanitarian aid flown to<br />
Horn of Africa by Chapman<br />
8<br />
16<br />
10<br />
12<br />
20<br />
30<br />
28<br />
34<br />
35<br />
36<br />
contents<br />
September 2011<br />
Publisher: SanJeet<br />
Editor: Rupali Narasimhan<br />
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Private Limited. All <strong>in</strong>formation <strong>in</strong> CARGOTALK<br />
is derived from sources, which we consider reliable and<br />
a s<strong>in</strong>cere effort is made to report accurate <strong>in</strong>formation.<br />
It is passed on to our readers without any responsibility<br />
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liability for errors and omissions conta<strong>in</strong>ed <strong>in</strong> this publication,<br />
however caused. Similarly, op<strong>in</strong>ions/views expressed<br />
by third parties <strong>in</strong> abstract and/or <strong>in</strong> <strong>in</strong>terviews are not<br />
necessarily shared by CARGOTALK. However, we wish<br />
to advice our readers that one or more recognized authorities<br />
may hold different views than those reported.<br />
Material used <strong>in</strong> this publication is <strong>in</strong>tended for <strong>in</strong>formation<br />
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No part of CARGOTALK or any part of the contents<br />
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error or failure of an advertisement to appear.<br />
CARGOTALK is pr<strong>in</strong>ted & published by SanJeet on behalf of<br />
Durga Das Publications Private Limited. and is pr<strong>in</strong>ted at<br />
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WWW.CARGOTALK.IN
COVER STORY<br />
Lufthansa Cargo’s flight<br />
aga<strong>in</strong>st fam<strong>in</strong>e<br />
Richard Theknath elected<br />
as president , ACCB<br />
American Airl<strong>in</strong>es<br />
organises educational<br />
trips to Chicago<br />
<strong>Warehous<strong>in</strong>g</strong> and Logistics Parks: Industry<br />
seeks recognition and friendly policy<br />
With the advent of foreign manufactur<strong>in</strong>g, retail and 3PL<br />
companies a world standard warehous<strong>in</strong>g with all modern<br />
amenities are on the rise. Add to this the ensu<strong>in</strong>g GST<br />
regime has also necessitates organised and consolidated<br />
warehous<strong>in</strong>g system under scientific logistics parks. An<br />
<strong><strong>in</strong>dustry</strong> perspective on the requirements to utilise the<br />
opportunities<br />
6 CARGOTALK SEPTEMBER 2011<br />
COLUMN<br />
36<br />
Express Cargo<br />
DHL and Blue Dart <strong>in</strong>troduce 42<br />
Smart Truck technology<br />
Shipp<strong>in</strong>g News<br />
DP World’s ICTT <strong>in</strong> Coch<strong>in</strong> receives 50<br />
largest conta<strong>in</strong>er vessel<br />
Family Album<br />
Air Cargo Club of Delhi gets 52<br />
new manag<strong>in</strong>g committee<br />
54<br />
56<br />
International News<br />
AAI develops Air Cargo Complex 38<br />
at Amritsar Airport<br />
Young & Emerg<strong>in</strong>g<br />
V<strong>in</strong>eet Kanaujia: Giv<strong>in</strong>g a new 44<br />
dimension to market<strong>in</strong>g for supply<br />
cha<strong>in</strong> and logistics <strong><strong>in</strong>dustry</strong><br />
Guest Column<br />
Warehouse Management: A quest 48<br />
for the effective way<br />
Study & Survey<br />
<strong>India</strong>n companies <strong>in</strong>creases import 58<br />
from Europe to offset losses<br />
22<br />
contents<br />
September 2011<br />
Op<strong>in</strong>ion<br />
A long way to<br />
logistics parks<br />
Accord<strong>in</strong>g to a recent study released by Amarthi<br />
Consult<strong>in</strong>g and CII Institute of Logistics, by 2012<br />
around 110 logistics parks, spread over approximately<br />
3,500 acres, are expected to come up across <strong>India</strong> at an<br />
estimated cost of US$ 1 billion. The logistics sector has<br />
been grow<strong>in</strong>g at a rate of 8 to 10 per cent per annum s<strong>in</strong>ce<br />
2002 and was over $100 billion <strong>in</strong> 2009-10. <strong>Warehous<strong>in</strong>g</strong><br />
activities account for about 20 per cent of the total <strong>India</strong>n<br />
logistics <strong><strong>in</strong>dustry</strong>. This market segment is estimated to<br />
grow from US$ 20 billion <strong>in</strong> 2007-08 to about US$ 55<br />
billion by 2010-11.<br />
Optimism runs high thanks to the grow<strong>in</strong>g economy<br />
of <strong>India</strong> and some recent <strong>in</strong>itiative of the Government<br />
of <strong>India</strong>. The government has been giv<strong>in</strong>g impetus<br />
to the logistics sector by allow<strong>in</strong>g 100 per cent FDI,<br />
elim<strong>in</strong>at<strong>in</strong>g CST, <strong>in</strong>troduc<strong>in</strong>g VAT, improv<strong>in</strong>g multimodal<br />
transportation through projects such as dedicated<br />
freight corridor, etc.<br />
Challenges, however, rema<strong>in</strong>. Modern warehous<strong>in</strong>g and<br />
logistics parks are still <strong>in</strong> their nascent stage <strong>in</strong> <strong>India</strong>. On<br />
the other hand, the perception about a logistics park <strong>in</strong><br />
<strong>India</strong> has reduced to an extended version of warehous<strong>in</strong>g.<br />
The logistics companies have a long way to go to fulfill the<br />
basic requirements for a world standard logistics park.<br />
They will have to present quality products so that the<br />
customers are encouraged to outsource logistics services<br />
to 3PLs. Add to this, the government has to take firm<br />
steps to facilitate the <strong><strong>in</strong>dustry</strong>. Fast implementation of<br />
GST, rationalisation of tax regime, adoption of a liberal<br />
land acquisition policy, enhancement of multimodal<br />
connectivity, and above all, provid<strong>in</strong>g logistics sector<br />
<strong><strong>in</strong>dustry</strong> would be the prerequisite beh<strong>in</strong>d the success of<br />
logistics parks projects.<br />
Rupali Narasimhan<br />
Editor<br />
WWW.CARGOTALK.IN
Airl<strong>in</strong>es News<br />
News <strong>in</strong> Brief<br />
Emirates SkyCargo presents<br />
BEST PERFORMANCE AWARD to its <strong>India</strong> team<br />
Duncan Watson (Extreme left), regional manager-commercial <strong>cargo</strong>, Middle East Asia & Africa, Emirates Airl<strong>in</strong>e; Ravishanker Mirle (4th from left), regional manager commercial<br />
<strong>cargo</strong>-W. Asia & Pacific Rim; Ram Menen (7th from left), divisional senior vice president, Emirates SkyCargo; Keki Patel (7th from right), <strong>cargo</strong> manager–<strong>India</strong> & Nepal and Robert<br />
Siegel (second from right), regional manager commercial <strong>cargo</strong>-Europe & Americas along with the entire Emirates SkyCargo <strong>India</strong> Team after receiv<strong>in</strong>g the award.<br />
Emirates SkyCargo recently awarded their <strong>India</strong> team, Emirates<br />
SkyCargo <strong>India</strong>, with the Best Performers Worldwide Award for<br />
the f<strong>in</strong>ancial year 2010-11 amongst all their teams worldwide. The<br />
team was felicitated <strong>in</strong> a brief ceremony held <strong>in</strong> Al Bustan Rotana<br />
Hotel, Dubai.<br />
Accord<strong>in</strong>g to the company sources, the <strong>India</strong> team of Emirates<br />
SkyCargo was awarded for their outstand<strong>in</strong>g work <strong>in</strong> aggressively<br />
promot<strong>in</strong>g and educat<strong>in</strong>g the trade about e-freight <strong>in</strong> the country.<br />
8 CARGOTALK SEPTEMBER 2011<br />
In 2010, they carried out successful e-freight shipments from all<br />
the major cities <strong>in</strong> <strong>India</strong>. They also started offer<strong>in</strong>g <strong>in</strong>terl<strong>in</strong>e capacity<br />
of 3 tonne from Lucknow. The team had also been putt<strong>in</strong>g<br />
cont<strong>in</strong>uous efforts to consolidate their agents’ network throughout<br />
the country. The sources also emphasised that they became best<br />
performers worldwide commercially and operationally overtak<strong>in</strong>g<br />
stations like Hong Kong, Shanghai and Germany which have far<br />
more <strong>cargo</strong> opportunities as compared to <strong>India</strong>.<br />
WWW.CARGOTALK.IN
National News<br />
Industry Events<br />
‘INDIAN LOGISTICS 2011’ EMPHASISES ON USES OF IT<br />
Amitabh Panda<br />
The recently held <strong>India</strong>n Logistics 2011 conference <strong>in</strong> New Delhi<br />
stressed upon the need of better <strong>in</strong>frastructure and use of <strong>in</strong>formation<br />
technology for a productive supply cha<strong>in</strong> management. The one-day<br />
conference was organized by ‘mjunction’, which offers a wide range of<br />
eSell<strong>in</strong>g, eSourc<strong>in</strong>g, eF<strong>in</strong>ance and knowledge services across diverse<br />
<strong><strong>in</strong>dustry</strong> verticals. The conference highlighted the fact that logistics<br />
<strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong> is record<strong>in</strong>g a stagger<strong>in</strong>g revenue of about $82.10<br />
billion with a growth of about 9.2 per cents <strong>in</strong> the last fiscal year (2010-<br />
11). However, detrimental factors like <strong>in</strong>efficient <strong>in</strong>frastructure, high<br />
distribution costs, and various supply cha<strong>in</strong> <strong>in</strong>termediaries are affect<strong>in</strong>g<br />
10 CARGOTALK SEPTEMBER 2011<br />
an annual loss of $ 45 billion to the logistics <strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong>. Dur<strong>in</strong>g the<br />
conference a report was released by mjunctionEdge – the knowledge<br />
division of mjunction services on the logistics <strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong>.<br />
Accord<strong>in</strong>g to the study, the total logistics market size <strong>in</strong> <strong>India</strong> represents<br />
around 6.2 per cent of the country’s total GDP. But there are losses <strong>in</strong><br />
billions due to poor <strong>in</strong>frastructure and <strong>in</strong>ept supply cha<strong>in</strong> management<br />
solutions as reflected <strong>in</strong> more than 1,300,000 tonne of food gra<strong>in</strong>s<br />
rott<strong>in</strong>g <strong>in</strong> storage, <strong>in</strong> the last decade, due to lack of modern warehouses.<br />
Add<strong>in</strong>g to the wastage is 4-5 <strong>in</strong>termediaries <strong>in</strong> the supply cha<strong>in</strong> and high<br />
distribution costs, to the extent of 40 per cent of price of some items.<br />
Amitabh Panda, group director, shipp<strong>in</strong>g and logistics operations, Tata<br />
Steel Group and MD Tata Steel Logistics and Shipp<strong>in</strong>g said, “Today<br />
<strong>in</strong>formation technology plays a huge role across sectors and logistics<br />
management lies <strong>in</strong> the same purview. But <strong>India</strong>n logistics <strong><strong>in</strong>dustry</strong><br />
is lagg<strong>in</strong>g beh<strong>in</strong>d <strong>in</strong> this aspect due to numerous issues and hence we<br />
have tried to address these concerns today through this platform with<br />
an objective to boost the growth of the logistics <strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong>.”<br />
WWW.CARGOTALK.IN
Trade Associations<br />
Convention<br />
FFFAI Biennial<br />
Convention 2011<br />
Aim is to go beyond CHA bus<strong>in</strong>ess<br />
Freight forwarders <strong>in</strong> <strong>India</strong><br />
are pass<strong>in</strong>g through critical<br />
juncture, especially the<br />
Customs House Agents,<br />
who are ma<strong>in</strong>ly medium<br />
and small sized. “The theme of the 20th<br />
Convention—CHA-Beyond Customs,<br />
Emergent Global Logistician, has rightly<br />
been chosen, so that our Customs House<br />
Agent members can be enlightened and get<br />
prepared for the future challenges.<br />
Now is the time for each one to consolidate,<br />
<strong>in</strong>novate and expand his or her horizon for<br />
<strong>in</strong>dividual as well as collective benefit,”<br />
said Sud. Accord<strong>in</strong>g to Sud, FFFAI<br />
perceives that globalisation is fast chang<strong>in</strong>g<br />
12 CARGOTALK SEPTEMBER 2011<br />
The Federation of Freight Forwarders Associations <strong>in</strong><br />
<strong>India</strong> (FFFAI) is organis<strong>in</strong>g its 20th Biennial Annual<br />
Convention at a crucial time when the freight<br />
forward<strong>in</strong>g bus<strong>in</strong>ess <strong>in</strong> <strong>India</strong> is struggl<strong>in</strong>g for its<br />
survival. With a dw<strong>in</strong>dl<strong>in</strong>g commission system, and<br />
the advent of MNCs to offer all logistics services<br />
under one roof, the traditional CHAs are <strong>in</strong> quandary.<br />
The Convention will be held from August 25-27, at<br />
Shiv Niwas Palace and Fateh Prakash Palace hotels<br />
<strong>in</strong> Udaipur. Raman Raj Sud, chairman, FFFAI speaks<br />
on importance of the Convention this year. Ratan Kr Paul<br />
to glocalisation, i.e. global corporations<br />
are forced to accept local th<strong>in</strong>k<strong>in</strong>g,<br />
culture and practices. Those who have<br />
been able to adapt and adopt are see<strong>in</strong>g<br />
success and would cont<strong>in</strong>ue to flourish.<br />
FFFAI also emphasises on cooperation<br />
and collaboration among the <strong>India</strong>n<br />
freight forwarders. They should learn<br />
different strategies; adopt different models<br />
An <strong>in</strong>terest<strong>in</strong>g th<strong>in</strong>g to note, that all<br />
members associations have collectively come Raman Raj Sud<br />
together to make this convention a grand<br />
success. FFFAI, <strong>in</strong> more ways than one, stands for and represents<br />
the “unity <strong>in</strong> diversity” ideology, which is <strong>India</strong>.<br />
of execution; update and upgrade<br />
their skill sets—above all re<strong>in</strong>vent<br />
themselves to survive the turbulent<br />
uncontrolled dynamism.<br />
It is evident from the facts that there<br />
is a grow<strong>in</strong>g trend of outsourc<strong>in</strong>g of<br />
complete logistics solutions among the<br />
customers. They are now not satisfied with<br />
fragmented logistics solutions. The need<br />
for outsourc<strong>in</strong>g or work<strong>in</strong>g with specialised<br />
service providers is ever <strong>in</strong>creas<strong>in</strong>g.<br />
“The need for good, competent,<br />
resourceful, easily accessible, local<br />
service providers are <strong>in</strong>creas<strong>in</strong>g and<br />
WWW.CARGOTALK.IN
Trade Associations<br />
Convention<br />
becom<strong>in</strong>g absolutely necessary. Ability<br />
to understand legal issues, <strong>in</strong>terpret the<br />
same, realign work <strong>in</strong> tune with local as<br />
well as <strong>in</strong>ternational operations are the<br />
qualities <strong><strong>in</strong>dustry</strong> looks out for <strong>in</strong> these<br />
service providers,” Sud po<strong>in</strong>ted out.<br />
The bus<strong>in</strong>ess sessions of the Convention<br />
will discuss the chang<strong>in</strong>g scenario<br />
and future role of CHAs and freight<br />
forwarders. Em<strong>in</strong>ent speakers <strong>in</strong>clude<br />
Sumit Dutt Majumder, chairman, CBEC;<br />
Satish Kumar Goel, member-customs,<br />
CBEC; Alok S<strong>in</strong>ha, jo<strong>in</strong>t secretary, civil<br />
aviation; Anil Gupta, MD, Concor;<br />
Prof Raghu Ram from IIM-Ahmedabad<br />
(Keynote Speaker) and Raj Khalid, Port<br />
of Antwerp representative and several<br />
other dignitaries.<br />
The Convention is also expected to<br />
be addressed by Piero Lazzeri, president,<br />
Italian Federazione Nazionale Imprese di<br />
Spedizioni Internazionali (FEDESPEDI) to<br />
share global experience. It may be recalled<br />
that FFFAI has a fraternal relationship<br />
14 CARGOTALK SEPTEMBER 2011<br />
with the Italian trade association and<br />
was <strong>in</strong>vited by it <strong>in</strong> September 2010<br />
to explore bus<strong>in</strong>ess opportunity. Some<br />
41 FFFAI members from across the<br />
country went to Italy for mutual benefits.<br />
The visit was sponsored by the Italian<br />
Trade Commission, <strong>in</strong>cluded a half day<br />
conference and B2B meet<strong>in</strong>gs with freight<br />
forwarders <strong>in</strong> Genoa and Milan. The trip<br />
to Italy was followed by another bus<strong>in</strong>ess<br />
trip to Brussels and Port of Antwerp<br />
to know about the port’s function and<br />
explore bus<strong>in</strong>ess opportunities. The trip<br />
was hosted by Antwerp Port Authority.<br />
The FFFAI chairman shared that<br />
dur<strong>in</strong>g last two years the federation has<br />
tried to expand its network not only <strong>in</strong><br />
the major port areas but also m<strong>in</strong>or and<br />
small port and dry ports. It aims to br<strong>in</strong>g<br />
more CHAs from these areas under its<br />
umbrella. Accord<strong>in</strong>gly, FFFAI organised<br />
its executive committee meet<strong>in</strong>gs <strong>in</strong> places<br />
like Kak<strong>in</strong>ada, Amritsar, Kandla, Mundra,<br />
Coch<strong>in</strong>, Nagpur, etc. FFFAI’s executive<br />
committee<br />
meet<strong>in</strong>gs were<br />
followed by<br />
<strong>in</strong>teractive<br />
meet<strong>in</strong>gs with<br />
local CHAs. “This<br />
k<strong>in</strong>d of meet<strong>in</strong>gs<br />
are required to<br />
understand the<br />
local issues and to<br />
make them aware<br />
of the activities<br />
and importance<br />
of FFFAI. This<br />
is an important<br />
way to strengthen<br />
our federation,”<br />
said Sud.<br />
H e a l s o<br />
emphasised that<br />
the fast chang<strong>in</strong>g<br />
scenario <strong>in</strong> both<br />
domestic and<br />
<strong>in</strong>ternational<br />
bus<strong>in</strong>ess <strong>in</strong> <strong>India</strong><br />
offers great<br />
opportunities<br />
to the CHAs to<br />
position himself<br />
well and use this<br />
as an opportunities<br />
to grow. “The CHA has the ability to<br />
work much beyond Customs—he can<br />
guide, service, partner his clientele<br />
much beyond their expectations and<br />
imag<strong>in</strong>ation,” he added.<br />
FFFAI is the largest non-governmental<br />
organisation <strong>in</strong> <strong>in</strong>ternational transport,<br />
with representations <strong>in</strong> <strong>in</strong>ternational<br />
bodies such as FIATA, IFCBA and SAFFFA.<br />
It is the apex body of 24 Custom House<br />
Agents’ Associations <strong>in</strong> <strong>India</strong> who represents<br />
approximately 6500 members. The<br />
Federation has a 65 members executive<br />
committee. In addition, organisations<br />
that are directly or <strong>in</strong>directly connected<br />
with freight forward<strong>in</strong>g, shipp<strong>in</strong>g and<br />
commerce are associated with FFFAI as<br />
allied members. Currently, FFFAI has<br />
approximately 400 allied members.<br />
FFFAI is recognised by the m<strong>in</strong>istry of<br />
f<strong>in</strong>ance, m<strong>in</strong>istry of commerce, m<strong>in</strong>istry<br />
of shipp<strong>in</strong>g and m<strong>in</strong>istry of civil aviation,<br />
and many more trade bodies like CII,<br />
FICCI, ASSOCHAM, FIEO, etc. Today<br />
FFFAI has its own <strong>in</strong>stitute called <strong>India</strong>n<br />
Institute of Freight Forwarders, which<br />
imparts tra<strong>in</strong><strong>in</strong>g on freight forward<strong>in</strong>g<br />
and logistics to promote professionalism<br />
and efficiency <strong>in</strong> the <strong>India</strong>n logistics<br />
<strong><strong>in</strong>dustry</strong>. The candidates are conferred<br />
with diploma <strong>in</strong> freight forward<strong>in</strong>g after<br />
successful completion of the course. FFFAI<br />
is accredited by FIATA.<br />
The ma<strong>in</strong> objective of FFFAI is to<br />
organise united action to project and<br />
promote the <strong>in</strong>terests of the profession <strong>in</strong><br />
all its aspects at the national level, and for<br />
that purpose to coord<strong>in</strong>ate the activities of<br />
Customs House Agents’ Associations and<br />
their members. It collects and dissem<strong>in</strong>ates<br />
<strong>in</strong>formation to members on subjects of<br />
common <strong>in</strong>terest.<br />
It takes part <strong>in</strong> conferences, to help<br />
members and acqua<strong>in</strong>t the authorities<br />
with their common problems, to protect<br />
and improve the common benefits, to<br />
get redresses of legitimate grievances by<br />
all peaceful and constructional means<br />
and procedure to exercise beneficial<br />
supervision over the clear<strong>in</strong>g trade with<br />
a view to ma<strong>in</strong>ta<strong>in</strong> a high standard of<br />
<strong>in</strong>tegrity and public confidence. FFFAI<br />
emphasises on a code of ethics for the<br />
Customs House Agents and members of<br />
the federation.<br />
WWW.CARGOTALK.IN
Airl<strong>in</strong>es News<br />
Exclusive Interview<br />
Air Logistics Group<br />
Committed to expansion plans <strong>in</strong> <strong>India</strong><br />
Air Logistics Group (ALG)<br />
was established <strong>in</strong> the<br />
United K<strong>in</strong>gdom <strong>in</strong><br />
1994 and its <strong>India</strong> office<br />
commenced operations <strong>in</strong><br />
2004. The company is one of the world’s<br />
lead<strong>in</strong>g <strong>cargo</strong> sales and service companies,<br />
with 54 fully owned offices spann<strong>in</strong>g 31<br />
countries. In May 2003, Air Logistics was<br />
the first organisation worldwide to be<br />
awarded an IATA GSSA status.<br />
ALG <strong>India</strong> was started <strong>in</strong> 2004<br />
with two offices, <strong>in</strong> Delhi and Mumbai,<br />
follow<strong>in</strong>g the <strong>in</strong>auguration of three weekly<br />
bmi flights ex BOM. The Ahmedabad office<br />
opened <strong>in</strong> 2008, with the launch of Qatar<br />
Airways daily flights from Ahmedabad. The<br />
Chennai and Kolkata offices were set up<br />
<strong>in</strong> 2009 and 2010, respectively, follow<strong>in</strong>g<br />
the launch of Jade Cargo International<br />
B747-400F services.<br />
ALG <strong>India</strong>’s offl<strong>in</strong>e airl<strong>in</strong>e partners<br />
<strong>in</strong>clude US Airways Cargo, TAM Cargo,<br />
Royal Air Maroc Cargo, Aero Mexico Cargo<br />
and Icelandair Cargo.<br />
ALG has five offices <strong>in</strong> <strong>India</strong> - Delhi,<br />
Mumbai, Chennai, Kolkata and Ahmedabad<br />
- with plans to open two additional offices,<br />
<strong>in</strong> Bangalore and Hyderabad, and other<br />
important gateways <strong>in</strong> the near future.<br />
ALG, as <strong>cargo</strong> GSSA to various onl<strong>in</strong>e and<br />
offl<strong>in</strong>e carriers <strong>in</strong> <strong>India</strong>, is offer<strong>in</strong>g services<br />
to various dest<strong>in</strong>ations around the globe. It<br />
represents a variety of airl<strong>in</strong>es, <strong>in</strong>clud<strong>in</strong>g<br />
16 CARGOTALK SEPTEMBER 2011<br />
Air Logistics Group, which started its operations <strong>in</strong><br />
<strong>India</strong> only seven years ago, has firmly established<br />
its position as a world renowned brand <strong>in</strong> air freight<br />
market. The company has chalked out extensive<br />
plans and programmes for its expansion <strong>in</strong> this<br />
grow<strong>in</strong>g market. Ajay Kumar Dutta, country<br />
manager-<strong>India</strong>, Air Logistics Group, unveils the<br />
details to Cargo<strong>talk</strong>. Ratan Kr Paul<br />
Ajay Dutta<br />
charter solutions. The product offer<strong>in</strong>gs<br />
<strong>in</strong>clude DGR / Pharma / Express / Fashion<br />
/ Out of Gauge etc.<br />
“To our airl<strong>in</strong>e clients, we provide<br />
a range of <strong>cargo</strong> outsource solutions,<br />
<strong>in</strong>clud<strong>in</strong>g full operational and customer<br />
support, experienced sales teams, handl<strong>in</strong>g<br />
and truck<strong>in</strong>g management, advanced IT<br />
systems, f<strong>in</strong>ance and adm<strong>in</strong>istration,”<br />
said Dutta.<br />
Comment<strong>in</strong>g on the <strong>cargo</strong> market<br />
scenario <strong>in</strong> <strong>India</strong>, Dutta said that <strong>in</strong> the<br />
next few months, the market trend will<br />
rema<strong>in</strong> steady or witness a slight slowdown<br />
due to the <strong>in</strong>crease <strong>in</strong> fuel costs and<br />
economic pressure on Europe and USA. In<br />
spite of this, the <strong>India</strong> market will still be<br />
seen as a potential dest<strong>in</strong>ation by various<br />
carriers, especially for imports.<br />
Global Strength<br />
S<strong>in</strong>ce commenc<strong>in</strong>g operations, ALG<br />
has been gradually grow<strong>in</strong>g and has shown<br />
positive results year on year. As a group,<br />
the company’s annual revenues exceed<br />
USD 500 million worldwide.<br />
Significantly, the growth <strong>in</strong>to<br />
the African marker is tremendous due<br />
to the high demand for Pharma and<br />
telecommunication <strong>cargo</strong>.<br />
ALG, as a group, plans to open offices<br />
<strong>in</strong> many of the major gateways across the<br />
Far East, Australia and Africa, to further<br />
extend its presence around the globe and<br />
to provide a global solution to airl<strong>in</strong>es and<br />
the freight community.<br />
“With recent substantial <strong>in</strong>vestment,<br />
ALG cont<strong>in</strong>ues its aggressive expansion<br />
plans <strong>in</strong> Asia. Due to the global slowdown<br />
and downward pressure on rates we<br />
see more and more airl<strong>in</strong>es want<strong>in</strong>g to<br />
outsource <strong>in</strong> Asia.<br />
Our network of offices <strong>in</strong> <strong>India</strong><br />
has given us a solid footpr<strong>in</strong>t, to show<br />
that we can put <strong>in</strong> place a strong,<br />
reliable GSSA organisation that br<strong>in</strong>gs<br />
transparency and revenue improvement at<br />
a variable cost. We are totally committed<br />
to be<strong>in</strong>g the GSSA of choice <strong>in</strong> Asia over<br />
the next ten years,” Dutta concluded by<br />
echo<strong>in</strong>g the recent comments of Stephen<br />
J Dawk<strong>in</strong>s, chief operat<strong>in</strong>g officer, Air<br />
Logistics Group.<br />
WWW.CARGOTALK.IN
Airl<strong>in</strong>es News<br />
New Launch<br />
IndiGo launches<br />
IndiGo started its journey <strong>in</strong>to the<br />
<strong>India</strong>n sky <strong>in</strong> August 2006 and<br />
today, the airl<strong>in</strong>e enjoys market<br />
share of 19.7 per cent <strong>in</strong> the<br />
domestic market. Currently the<br />
airl<strong>in</strong>e has 259 flights a day <strong>in</strong> the domestic<br />
sector, which will soon be <strong>in</strong>creased after<br />
the proposed launch of more flights to<br />
South and East <strong>India</strong>n dest<strong>in</strong>ations.<br />
Speak<strong>in</strong>g to Cargo<strong>talk</strong>, Mahesh Malik,<br />
vice president-<strong>cargo</strong> sales & services,<br />
InterGlobe Air Transport, the parent<br />
organisation of IndiGo, said that the airl<strong>in</strong>e<br />
will target all k<strong>in</strong>ds of <strong>cargo</strong> from and to<br />
<strong>India</strong>. IndiGo is also plann<strong>in</strong>g to carry<br />
<strong>cargo</strong> beyond the scheduled dest<strong>in</strong>ations<br />
it has planned to operate. The airl<strong>in</strong>e is <strong>in</strong><br />
<strong>talk</strong> with many <strong>in</strong>ternational carriers for<br />
<strong>in</strong>terl<strong>in</strong>e agreements.<br />
18 CARGOTALK SEPTEMBER 2011<br />
<strong>in</strong>ternational services from<br />
Delhi and Mumbai<br />
IndiGo has announced its <strong>in</strong>ternational flights<br />
start<strong>in</strong>g from September 2011. The new daily flights<br />
are Delhi-Dubai, Delhi-Bangkok and Delhi-<br />
S<strong>in</strong>gapore from September and Mumbai-Bangkok<br />
and Mumbai-Dubai from October this year. With<br />
aircraft A320, the belly-hold <strong>cargo</strong> capacity will be<br />
3 tonne per flight. Ratan Kr Paul<br />
Mahesh Malik<br />
“We are highly optimistic that we<br />
will be able to fill up the aircraft’s bellyspace<br />
(which is 3 tonne per flight). We<br />
are appo<strong>in</strong>t<strong>in</strong>g GSAs for all overseas<br />
dest<strong>in</strong>ations,” he said. Meanwhile, for<br />
S<strong>in</strong>gapore market IndiGo has signed a<br />
GSA agreement with Globe Air Cargo,<br />
which is under world’s renowned GSA,<br />
ECS Group. Malik, however, discarded<br />
any idea to appo<strong>in</strong>t GSA to look after their<br />
<strong>in</strong>ternational sales <strong>in</strong> <strong>India</strong>. “We will do<br />
the sales and market<strong>in</strong>g on our own <strong>in</strong><br />
<strong>India</strong>,” he said. InterGlobe has very strong<br />
sales network <strong>in</strong> <strong>India</strong> to look after its sale<br />
and market<strong>in</strong>g for a number of direct and<br />
offl<strong>in</strong>e foreign carriers <strong>in</strong> <strong>India</strong>.<br />
Asked about the USP of the airl<strong>in</strong>e<br />
for their <strong>in</strong>ternational services Malik<br />
underl<strong>in</strong>ed, “It is evident from facts that<br />
IndiGo is a very process oriented airl<strong>in</strong>e,<br />
thanks to which the airl<strong>in</strong>e is has very<br />
good reputation for its on-time services.<br />
The same procedures will be followed for<br />
the <strong>in</strong>ternational services,” he asserted.<br />
WWW.CARGOTALK.IN
Significantly, IndiGo is authorised to carry<br />
customs bonded <strong>cargo</strong>, presently from 8<br />
major airports to Delhi and Mumbai airports<br />
Comment<strong>in</strong>g on the future plans and<br />
programmes as far as the expansion<br />
of IndiGo’s <strong>in</strong>ternational flights, Malik<br />
ma<strong>in</strong>ta<strong>in</strong>ed that all depends on the market<br />
scenario and availability of aircraft.<br />
“We are open to explore new markets,<br />
wherever there is demand,” he said. It is<br />
worth mention<strong>in</strong>g that IndiGo is acquir<strong>in</strong>g<br />
100 A-320 aircraft by 2015 to strengthen<br />
its operations both <strong>in</strong> domestic as well<br />
as <strong>in</strong>ternational sectors. Out of them by<br />
March 2012 IndiGo will take delivery of<br />
55 aircraft.<br />
Significantly, IndiGo is authorised to<br />
carry customs bonded <strong>cargo</strong>, presently<br />
from 8 major airports to Delhi and Mumbai<br />
airports, from where the bonded <strong>cargo</strong> can<br />
be directly uplifted by its <strong>in</strong>ternational<br />
flights. “It would reduce the transit time<br />
and accelerate our <strong>in</strong>ternational <strong>cargo</strong><br />
operations. It would benefit our customers<br />
remarkably,” Malik emphasised.<br />
Accord<strong>in</strong>g to Malik, to expedite<br />
air <strong>cargo</strong> traffic, need of the hour is to<br />
launch more customs airports across the<br />
country. Also, airport <strong>cargo</strong> <strong>in</strong>frastructure<br />
has to be strengthened for hassle-free<br />
<strong>cargo</strong> operations at the <strong>cargo</strong> term<strong>in</strong>als,<br />
especially at the small airports.<br />
CARGOTALK SEPTEMBER 2011 19
Product Display<br />
Gandhi Automations<br />
Bolzoni Auramo<br />
Lift Tables<br />
G<br />
andhi Automations has<br />
<strong>in</strong>troduced the wide<br />
range of Bolzoni Auramo<br />
lift tables, with their usual<br />
“safety and reliability<br />
features” to provide an effective solution to<br />
most lift<strong>in</strong>g problems.<br />
Accord<strong>in</strong>g to the company sources, the<br />
tables comply with the European safety of<br />
mach<strong>in</strong>ery standards EN 292, Mach<strong>in</strong>ery<br />
Directive 98/37/EC and safety requirements<br />
for lift tables EN 1570. All models <strong>in</strong>clude:<br />
Alum<strong>in</strong>ium safety bar, stopp<strong>in</strong>g descent of<br />
the platform on contact with obstructions;<br />
safety clearance between scissors to prevent<br />
20 CARGOTALK SEPTEMBER 2011<br />
trapp<strong>in</strong>g dur<strong>in</strong>g operation; safety check<br />
valve to stop the lift table lower<strong>in</strong>g <strong>in</strong> the<br />
unlikely event of the hose break; protection<br />
aga<strong>in</strong>st overload<strong>in</strong>g; low voltage control box<br />
with up-down buttons and emergency stop;<br />
ma<strong>in</strong>tenance props(for safe ma<strong>in</strong>tenance<br />
operation) and removable lift<strong>in</strong>g eyes to<br />
facilitate handl<strong>in</strong>g and lift table <strong>in</strong>stallation.<br />
The company sources also asserted that<br />
they have a wide range of tables and options<br />
available to meet different requirements.<br />
And, Due to their wide experience the<br />
company is able to provide customised<br />
solutions. The company has also launched<br />
Type 1-E Ergo-lift s<strong>in</strong>gle scissor for evenly<br />
distributed load. It is designed as a “work<br />
station” to provide improved ergonomic<br />
conditions to ensure the health, safety<br />
and comfort of the operator together with<br />
improved productivity.<br />
WWW.CARGOTALK.IN
Cover Story<br />
View Po<strong>in</strong>t<br />
<strong>Warehous<strong>in</strong>g</strong> and<br />
Logistics Parks<br />
Industry seeks recognition and friendly policy<br />
A<br />
22 CARGOTALK SEPTEMBER 2011<br />
ccord<strong>in</strong>g to the survey<br />
report, <strong>India</strong> has a total<br />
warehous<strong>in</strong>g space of<br />
approx 1,800 million sq<br />
ft, of which only 8 per<br />
Asutosh Gajjar Sanjay Khanna<br />
Ravi Reddy<br />
With the advent of foreign manufactur<strong>in</strong>g, retail and<br />
3PL companies a world standard warehous<strong>in</strong>g with<br />
all modern amenities are on the rise. Add to this the<br />
ensu<strong>in</strong>g GST regime has also necessitates organised<br />
and consolidated warehous<strong>in</strong>g system under scientific<br />
logistics parks. An <strong><strong>in</strong>dustry</strong> perspective on the<br />
requirements to utilise the opportunities. Ratan Kr Paul<br />
cent (144 million sqft) is <strong>in</strong> the organised<br />
sector. The current paucity of modern<br />
warehouses is result<strong>in</strong>g <strong>in</strong> the colossal<br />
waste of farm produce, reckoned between<br />
20- 40 per cent of the harvest, as well as a<br />
constra<strong>in</strong>t on the growth of futures trad<strong>in</strong>g<br />
<strong>in</strong> farm commodities. This shortage shows<br />
that there is huge potential for a large<br />
amount of quality warehous<strong>in</strong>g space.<br />
With the rapid growth of organised<br />
retail and manufactur<strong>in</strong>g sectors, the<br />
need for warehous<strong>in</strong>g is <strong>in</strong>creas<strong>in</strong>g. Said<br />
Asutosh Gajjar, project head, Shree<br />
Rajlaxmi Logistics Park, “The backend<br />
operation <strong>in</strong> the form of an efficient<br />
logistics support is imperative for the<br />
growth of retail and manufactur<strong>in</strong>g sectors.<br />
Unfortunately, logistics operations <strong>in</strong> the<br />
country are largely fragmented and un-<br />
organised.” In his op<strong>in</strong>ion, among other<br />
ogistics components, warehous<strong>in</strong>g is very<br />
vital for the country from a real estate<br />
<strong>in</strong>vestment perspective as well.<br />
Sanjay Khanna, CEO, Celebi, <strong>India</strong>,<br />
added that the warehous<strong>in</strong>g bus<strong>in</strong>ess<br />
contributes a major portion of the logistics<br />
<strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong>. This is a fast grow<strong>in</strong>g<br />
<strong><strong>in</strong>dustry</strong> and plays a critical role <strong>in</strong> a<br />
develop<strong>in</strong>g economy like <strong>India</strong>. <strong>India</strong>n<br />
warehous<strong>in</strong>g sector is expected to grow at<br />
a rate of 35-40 per cent every year. And,<br />
the growth potential of this sector is huge.<br />
“The <strong>India</strong>n economy <strong>in</strong> recent years<br />
has seen a huge surge <strong>in</strong> the services<br />
sector; however it still largely rema<strong>in</strong>s<br />
a manufactur<strong>in</strong>g driven economy.<br />
<strong>Warehous<strong>in</strong>g</strong> plays a crucial role as stor<strong>in</strong>g<br />
and handl<strong>in</strong>g of commodities are critical<br />
aspects of the supply cha<strong>in</strong> bus<strong>in</strong>ess,”<br />
Khanna said.<br />
He perceives that the market today<br />
is highly competitive and the time gap<br />
between production and consumption<br />
of products is of paramount importance.<br />
<strong>Warehous<strong>in</strong>g</strong> plays a crucial role <strong>in</strong><br />
ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g the demand supply gaps<br />
and keeps check on the time required<br />
for a product to reach the consumer.<br />
Also, demand for particular products is<br />
low dur<strong>in</strong>g a certa<strong>in</strong> season therefore<br />
proper storage of products/good becomes<br />
very critical.<br />
WWW.CARGOTALK.IN
“The growth <strong>in</strong> <strong>in</strong>ternational trade<br />
coupled with the rise <strong>in</strong> conta<strong>in</strong>erisation<br />
levels has led to high demand for<br />
warehouses. In order to m<strong>in</strong>imise the<br />
losses due to storage operations it<br />
is essential to have a warehous<strong>in</strong>g system<br />
<strong>in</strong> place for effective preservation,”<br />
Khanna emphasised.<br />
Accord<strong>in</strong>g to Ravi Reddy, MD, Sri<br />
City, today, the need for large scale<br />
warehous<strong>in</strong>g and logistics is fast catch<strong>in</strong>g<br />
up as this fragmented and largely<br />
unorganised <strong><strong>in</strong>dustry</strong> dom<strong>in</strong>ated by small<br />
players with small capacities. It sees over<br />
110 logistics parks be<strong>in</strong>g set up across<br />
the country. He also ma<strong>in</strong>ta<strong>in</strong>ed that the<br />
warehous<strong>in</strong>g <strong><strong>in</strong>dustry</strong> is expected to grow<br />
at the rate of 35-40 per cent every year<br />
with close to 45 million sq ft warehous<strong>in</strong>g<br />
space expected to be developed <strong>in</strong> the next<br />
five years.<br />
“The <strong>Warehous<strong>in</strong>g</strong> activities account<br />
for about 20 per cent of the total <strong>India</strong>n<br />
logistics <strong><strong>in</strong>dustry</strong> and offer tremendous<br />
growth potential. At present, the total share<br />
of organised warehous<strong>in</strong>g space is less than<br />
8 per cent of the total warehous<strong>in</strong>g space<br />
<strong>in</strong> <strong>India</strong>,” he said.<br />
Ajay Mittal, chairman & manag<strong>in</strong>g<br />
director, Arshiya International ma<strong>in</strong>ta<strong>in</strong>ed<br />
that companies look for optimised<br />
warehouse locations that are close to<br />
the suppliers as well as distributors.<br />
Warehouses play a key role <strong>in</strong> <strong>in</strong>ventory<br />
management, product safety, last mile<br />
value addition etc, and are a major cost<br />
component for the entire supply cha<strong>in</strong>.<br />
“Technologically enabled state-of-theart<br />
warehouses with proper support<br />
<strong>in</strong>frastructure and tra<strong>in</strong>ed manpower can<br />
go a long way <strong>in</strong> ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g product<br />
sanctity, reduc<strong>in</strong>g cost and improv<strong>in</strong>g<br />
overall efficiency. Real-time product<br />
visibility enabled with technology helps<br />
to control <strong>in</strong>ventory thus reduc<strong>in</strong>g<br />
work<strong>in</strong>g capital. Proper handl<strong>in</strong>g and<br />
security help reduce pilferage. Efficient<br />
material handl<strong>in</strong>g helps to <strong>in</strong>crease<br />
turnaround time. The ways warehouses<br />
are managed have impact from production<br />
to distribution,” he expla<strong>in</strong>ed. Mittal<br />
Ajay Mittal<br />
Nihar Parida<br />
also underl<strong>in</strong>ed the huge impact of the<br />
proposed Goods and Services Tax (GST)<br />
on warehous<strong>in</strong>g <strong><strong>in</strong>dustry</strong>. “GST will soon<br />
be implemented and will take away all<br />
the <strong>in</strong>efficiencies aris<strong>in</strong>g out of <strong>in</strong>cumbent<br />
complex tax structure as well as <strong>in</strong>terstate<br />
taxes. This will enable companies<br />
to have large mother warehouses feed<strong>in</strong>g<br />
the distributors <strong>in</strong> the region, rather than<br />
hav<strong>in</strong>g to ma<strong>in</strong>ta<strong>in</strong> warehous<strong>in</strong>g facilities<br />
<strong>in</strong> different states,” he underl<strong>in</strong>ed. He<br />
perceived that companies will then be<br />
able to <strong>in</strong>vest <strong>in</strong> better warehous<strong>in</strong>g<br />
<strong>in</strong>frastructure and technology.<br />
Nihar Parida, COO, logistics &<br />
market<strong>in</strong>g, Uniworld Logistics emphasised<br />
that logistics is an <strong>in</strong>tegral part of any<br />
economy. With<strong>in</strong> logistics warehous<strong>in</strong>g<br />
becomes a basic necessity. The way <strong>India</strong>n<br />
economy is grow<strong>in</strong>g, the logistics <strong><strong>in</strong>dustry</strong><br />
<strong>in</strong> the country is not able to keep up with<br />
the growth. There is a huge gap between<br />
supply and demand when it comes to<br />
<strong>in</strong>frastructure. “Look at Delhi which is<br />
supposed to be a huge market as regards<br />
to any commodity. But unfortunately<br />
CARGOTALK SEPTEMBER 2011 23
Cover Story<br />
View Po<strong>in</strong>t<br />
Ram Tiwari<br />
Mukesh Rehal<br />
24 CARGOTALK SEPTEMBER 2011<br />
we do not have any legal warehouses<br />
with<strong>in</strong> the state. The <strong>in</strong>frastructure<br />
available today is not conducive for<br />
warehous<strong>in</strong>g. I would rather call them<br />
‘godowns’ than warehouses,” he said.<br />
The demand for proper warehouses with<br />
the <strong>in</strong>flux of mult<strong>in</strong>ational companies or<br />
manufacturers is huge. These companies<br />
(especially Europeans and Japanese)<br />
want to see warehouses that they have<br />
back home. “Good to see lot of PE firms<br />
more <strong>in</strong>terested <strong>in</strong> putt<strong>in</strong>g their money <strong>in</strong><br />
warehouse <strong>in</strong>frastructure,” he po<strong>in</strong>ted out.<br />
Ram Tiwari, director market<strong>in</strong>g,<br />
Sh<strong>in</strong>e Logistics was of the op<strong>in</strong>ion<br />
that warehous<strong>in</strong>g and distribution is<br />
very important part of any country<br />
economy growth. In developed countries<br />
warehous<strong>in</strong>g and distribution is known<br />
and recognised as <strong><strong>in</strong>dustry</strong>. Unfortunately,<br />
<strong>in</strong> <strong>India</strong> it has not been recognised as an<br />
<strong><strong>in</strong>dustry</strong> or respectable bus<strong>in</strong>ess l<strong>in</strong>e.<br />
The Government of <strong>India</strong> never put clear<br />
guidel<strong>in</strong>es for sett<strong>in</strong>g up the warehouses.<br />
He however added, “S<strong>in</strong>ce there are no<br />
proper warehouse facilities available <strong>in</strong><br />
<strong>India</strong>, it is a good opportunity to explore<br />
warehous<strong>in</strong>g bus<strong>in</strong>ess <strong>in</strong> this country.<br />
Most of the <strong>India</strong>n and mult<strong>in</strong>ational<br />
logistics and warehous<strong>in</strong>g companies are<br />
understand<strong>in</strong>g the demand of modern<br />
warehouses and will be able to <strong>in</strong>vest <strong>in</strong><br />
warehouse, if proper support and clear<br />
guide l<strong>in</strong>es are <strong>in</strong> place.<br />
“This decade belongs to SCM’s<br />
(supply cha<strong>in</strong> management) contribution<br />
to the overall growth of the economy.<br />
Significantly, <strong>India</strong>n government is<br />
promot<strong>in</strong>g FDI <strong>in</strong>vestment by sign<strong>in</strong>g<br />
agreements with like m<strong>in</strong>ded economies<br />
like Japan, Malaysia, Indonesia etc. This<br />
promotion def<strong>in</strong>itely will br<strong>in</strong>g lots of<br />
opportunities for traders and manufactures<br />
to utilise 3PL/ 4PL services to the fullest<br />
extent <strong>in</strong> order to achieve economies of<br />
scale,” added Mukesh Rehal, general<br />
manager – <strong>India</strong> operations, Yusen Air &<br />
Sea Service (<strong>India</strong>), 3 PL warehous<strong>in</strong>g,<br />
FTWZ, and bonded warehous<strong>in</strong>g are go<strong>in</strong>g<br />
to be used more <strong>in</strong> future with the support<br />
of the government.<br />
Not only MNCs but local payers<br />
have already concentrated their efforts<br />
for diversify<strong>in</strong>g their focus on vast market<br />
like <strong>India</strong>. Add to this, logistics Park,<br />
WWW.CARGOTALK.IN
though it is at its nascent stage, would<br />
def<strong>in</strong>itely be the divid<strong>in</strong>g l<strong>in</strong>e for future of<br />
logistics <strong><strong>in</strong>dustry</strong>.<br />
Jugal Kishore Pandey, head (north)-<br />
supply cha<strong>in</strong>, Kaveri Cargo, po<strong>in</strong>ted<br />
out that the growth <strong>in</strong> large domestic<br />
consumption coupled with the rise <strong>in</strong><br />
conta<strong>in</strong>erised transportation has led to an<br />
<strong>in</strong>crease <strong>in</strong> demand for high quality and<br />
professionally managed warehouses.<br />
This growth/demand for good better<br />
managed warehous<strong>in</strong>g services comes<br />
along with a high demand for best<br />
practices and value added services that<br />
are fast develop<strong>in</strong>g across warehous<strong>in</strong>g<br />
service providers <strong>in</strong> the country.<br />
“Logistics and warehouse <strong><strong>in</strong>dustry</strong> of<br />
<strong>India</strong> is soon expected to grow at a CAGR<br />
of 12-13 per cent for next 3 to 5 years. At<br />
present, the estimated value of the entire<br />
domestic logistics sector is at around $30<br />
billion and it is expected to grow to $54<br />
billion <strong>in</strong> 3 years time,” he said. “However<br />
we are yet to see large logistics parks<br />
<strong>in</strong>itiatives <strong>in</strong> <strong>India</strong>. Whatever logistics<br />
Jugal Kishore Pandey<br />
Nimish Desai<br />
parks that have come up, are basically<br />
constructed and promoted as real-estate<br />
ventures. Also many logistics parks<br />
promoters do not provide comprehensive<br />
suit of services such as IT connectivity,<br />
electricity, water, tightly managed security<br />
processes,” he highlighted.<br />
Accord<strong>in</strong>g to Pandey, the concept<br />
of logistics parks will largely be limited<br />
to big market cities like Delhi, Mumbai<br />
etc. In these cities too, large companies<br />
hav<strong>in</strong>g their own critical mass are go<strong>in</strong>g<br />
for “built-to-suit” facilities.<br />
In other cities, depend<strong>in</strong>g upon the<br />
bus<strong>in</strong>ess need various companies are<br />
opt<strong>in</strong>g for ty<strong>in</strong>g up with partners who<br />
creates “custom-built” warehouses that are<br />
tailor made for specific requirement. “A lot<br />
depends on how the GST implementation<br />
progresses to determ<strong>in</strong>e the future growth<br />
of Logistics Parks,” he viewed.<br />
Tak<strong>in</strong>g cue from Pandey,<br />
Nimish Desai, director sales, Infor<br />
<strong>India</strong>, elucidated that the growth <strong>in</strong><br />
<strong>in</strong>ternational trade coupled with the rise<br />
<strong>in</strong> conta<strong>in</strong>erisation levels has led to high<br />
demand for warehouses thereby creat<strong>in</strong>g<br />
a great opportunity for the private sector.<br />
The market, which is valued at INR 20<br />
bn, is expected to grow due to the demand<br />
generated especially by importers and<br />
exporters for specialised services.<br />
Accord<strong>in</strong>g to Desai, the <strong>Warehous<strong>in</strong>g</strong><br />
Management System (WMS) applies<br />
right across manufactur<strong>in</strong>g, distribution,<br />
logistics and retail – the specifics of<br />
implementation will change from <strong><strong>in</strong>dustry</strong><br />
to <strong><strong>in</strong>dustry</strong> but they can all benefit.<br />
The lead<strong>in</strong>g research and advisory<br />
firm for <strong><strong>in</strong>dustry</strong> and <strong>in</strong>frastructure, ARC<br />
Advisory Group ranks the ‘logistics’ vertical<br />
as the biggest area of WMS growth (by<br />
CAGR) between 2009 and 2014, followed<br />
by food and beverage manufacture.<br />
Desai also ma<strong>in</strong>ta<strong>in</strong>ed that government<br />
<strong>in</strong>itiatives such as aim<strong>in</strong>g to move<br />
towards GST tax regime, private<br />
<strong>in</strong>vestments <strong>in</strong> logistics parks, road<br />
<strong>in</strong>frastructure and freight corridors are<br />
some of the opportunities that have<br />
contributed to the growth of the logistics<br />
and warehous<strong>in</strong>g sector.<br />
Prevail<strong>in</strong>g Trends<br />
Accord<strong>in</strong>g to Parida, the current trend<br />
<strong>in</strong> warehous<strong>in</strong>g is consolidation and multi<br />
user facilities with modern amenities.<br />
With the advent of GST <strong>in</strong> the near future<br />
everyone is look<strong>in</strong>g at consolidat<strong>in</strong>g their<br />
warehouses may be up to 5 locations <strong>in</strong><br />
<strong>India</strong>. With the pressure of reduc<strong>in</strong>g cost<br />
<strong>in</strong> warehous<strong>in</strong>g, people have realised that<br />
shar<strong>in</strong>g common equipment and workers<br />
is one area that will reduce the cost.<br />
Moreover <strong>in</strong> a phase of ‘Progressive Supply<br />
Cha<strong>in</strong>’, where the demand fluctuation is<br />
so high everyone is look<strong>in</strong>g at flexi pric<strong>in</strong>g<br />
where they want to pay what they have<br />
consumed. People are mov<strong>in</strong>g away from<br />
fixed space idea.<br />
With the private equity firms want<strong>in</strong>g<br />
to spend on logistics <strong>in</strong>frastructure it<br />
makes sense for them to acquire larger<br />
piece of land and build huge parks where<br />
they can give it to more than one player<br />
to manage their warehouses.<br />
Reddy added some more trends<br />
that are visible <strong>in</strong> the warehous<strong>in</strong>g<br />
and logistics parks <strong><strong>in</strong>dustry</strong>. “Today,<br />
warehouses are <strong>in</strong>creas<strong>in</strong>gly address<strong>in</strong>g<br />
specific requirements for its customers<br />
such as offer<strong>in</strong>g bare storage, storage with<br />
crane facilities, food storage, storage with<br />
multi-level stack<strong>in</strong>g and open storage,”<br />
he highlighted.<br />
He argued that the entry of global third<br />
party logistics players <strong>in</strong>to the country<br />
is chang<strong>in</strong>g the face of the logistics<br />
<strong><strong>in</strong>dustry</strong> as it is fast emerg<strong>in</strong>g as a strategic<br />
function that <strong>in</strong>volves end-to-end<br />
solutions that improves efficiencies out<br />
of a comb<strong>in</strong>ation of transportation and<br />
storage services and logistics.<br />
“It is expected that the creation of the<br />
100 odd Logistics parks (250 – 500 acres)<br />
with all modern facilities especially <strong>in</strong> port<br />
cities like Mumbai and Chennai will lead<br />
to cost reductions,” he said.<br />
One of the crucial elements<br />
determ<strong>in</strong><strong>in</strong>g the fate of logistics <strong><strong>in</strong>dustry</strong><br />
<strong>in</strong> the country is technology. Said Mittal,<br />
warehous<strong>in</strong>g technology and <strong>in</strong>frastructure<br />
has moved to very advanced stage <strong>in</strong><br />
developed economies across the world<br />
with widespread use of RFIDs, WMS,<br />
ASRS, high end technologies and IT<br />
CARGOTALK SEPTEMBER 2011 25
Cover Story<br />
View Po<strong>in</strong>t<br />
<strong>in</strong>frastructure. He observed that <strong>India</strong> is<br />
still lagg<strong>in</strong>g beh<strong>in</strong>d <strong>in</strong> this regard and looks<br />
at warehous<strong>in</strong>g as a cost center, ignor<strong>in</strong>g<br />
the value it can create <strong>in</strong> the supply cha<strong>in</strong>.<br />
Companies are ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g small<br />
warehouses <strong>in</strong> different states due to<br />
<strong>in</strong>terstate taxes and non-uniform tax<br />
structure, thus <strong>in</strong>creas<strong>in</strong>g the warehous<strong>in</strong>g<br />
cost as well as ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g sub-standard<br />
warehous<strong>in</strong>g facilities. Moreover due to<br />
the unorganised and fragmented nature<br />
of the logistics and supply cha<strong>in</strong> sector,<br />
companies are deal<strong>in</strong>g with multiple<br />
service providers thus there is little<br />
<strong>in</strong>tegration of warehous<strong>in</strong>g function with<br />
the rest of the supply cha<strong>in</strong>.<br />
Desai po<strong>in</strong>ted out that there is an<br />
<strong>in</strong>creased demand for labor management<br />
features from many companies. Labor cost<br />
is s<strong>in</strong>gle most controllable operational <strong>in</strong> a<br />
warehouse and it forms approximately 50<br />
per cent of the overall cost of operations.<br />
In addition, <strong>in</strong>tegration of WMS with<br />
Transportation Management System is<br />
also becom<strong>in</strong>g very popular. It ensures<br />
seamless, cont<strong>in</strong>uous and efficient bus<strong>in</strong>ess<br />
processes <strong>in</strong> warehouse distribution. The<br />
rapid growth <strong>in</strong> 3PL providers is forc<strong>in</strong>g<br />
WMS vendors to consider develop<strong>in</strong>g<br />
multi-tenant architectures.<br />
Service Oriented Architecture (SOA)<br />
has also become an important trend<br />
even though the concept beh<strong>in</strong>d it have<br />
been around for a decade. SOA is an<br />
architectural style that enables a collection<br />
of <strong>in</strong>dependent services to communicate<br />
with each other.<br />
Suggestions<br />
Tiwari appealed to the Government<br />
of <strong>India</strong> to recognise warehous<strong>in</strong>g as an<br />
<strong><strong>in</strong>dustry</strong>. He expects all k<strong>in</strong>ds of support<br />
<strong>in</strong>clud<strong>in</strong>g tax benefits from the authorities<br />
concerned to establish warehouses and<br />
logistics parks.<br />
“The first and foremost is government<br />
recognition for logistics as an <strong><strong>in</strong>dustry</strong>.<br />
Government should announce some tax<br />
benefit for these developers <strong>in</strong> terms of<br />
tax or capex tax waiver so that it can be<br />
transferred to end users. More and more<br />
states should come out with schemes to<br />
open logistic parks,” endorsed Parida.<br />
26 CARGOTALK SEPTEMBER 2011<br />
Gajjar, on the other hand, put<br />
emphasis on the role of private players<br />
<strong>in</strong> establish<strong>in</strong>g proper logistics parks.<br />
While develop<strong>in</strong>g logistics parks developer<br />
should consider proper complex / build<strong>in</strong>g<br />
layout plan and road design<strong>in</strong>g consider<strong>in</strong>g<br />
<strong>in</strong>flow and outflow of vehicle movement.<br />
He ma<strong>in</strong>ta<strong>in</strong>ed that build<strong>in</strong>g design<br />
should be <strong>in</strong> cubic feet not <strong>in</strong> sq ft; it<br />
should consider whether condition and<br />
proper build<strong>in</strong>g dra<strong>in</strong>age plan; water<br />
harvest<strong>in</strong>g; green plantations; solar lights<br />
provision, Fire hydrant / spr<strong>in</strong>kler system<br />
for safety; heavy duty floor; park<strong>in</strong>g;<br />
security; IT network<strong>in</strong>g; doctor room;<br />
conference hall; dormitory; shopp<strong>in</strong>g;<br />
enterta<strong>in</strong>ment, etc. “If the developer<br />
consider all above po<strong>in</strong>ts while develop<strong>in</strong>g<br />
logistics park, the growth of the sector<br />
would be phenomenal,” he felt.<br />
Reddy’s suggestions for this <strong><strong>in</strong>dustry</strong><br />
to grow after the <strong>in</strong>troduction of GST,<br />
are also prompted by larger perspective.<br />
“Move out of large cities – typically <strong>in</strong>to<br />
areas, which is 90 m<strong>in</strong>ute drive with good<br />
road connectivity; reduce the load<strong>in</strong>g<br />
and unload<strong>in</strong>g time of goods to less than<br />
one hour and create adequate park<strong>in</strong>g<br />
<strong>in</strong>frastructure for trucks - enabl<strong>in</strong>g them<br />
to do <strong>in</strong>bound and outbound goods<br />
transport,” he said.<br />
Accord<strong>in</strong>g to him, if the <strong><strong>in</strong>dustry</strong><br />
players give their demand projections<br />
for various types of warehouses, it would<br />
enable developers to choose and create<br />
required capacity result<strong>in</strong>g <strong>in</strong> better<br />
plann<strong>in</strong>g and reduction <strong>in</strong> costs of 10 to<br />
15 per cent.<br />
“As <strong>India</strong> encourages liberalised<br />
economic policies, the logistics <strong><strong>in</strong>dustry</strong><br />
needs to have a simple tax structure<br />
for hav<strong>in</strong>g <strong>in</strong>ter-state and <strong>in</strong>trastate<br />
transaction,” said Rehal. He urged for<br />
early implementation of GST to reduce<br />
hassles that deterr<strong>in</strong>g the growth of<br />
logistics <strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong>.<br />
WWW.CARGOTALK.IN
Cover Story<br />
Exclusive Interview<br />
<strong>India</strong> to witness surge<br />
<strong>in</strong> Logistics Parks<br />
WDRA plays the advocacy role<br />
Rai highlighted some<br />
landmark <strong>in</strong>itiatives. He<br />
po<strong>in</strong>ted out that <strong>India</strong>n<br />
Railway is construct<strong>in</strong>g<br />
dedicated eastern and<br />
western freight corridors <strong>in</strong> the country and<br />
is <strong>in</strong> the process of discussion with the state<br />
governments for f<strong>in</strong>alis<strong>in</strong>g the locations of<br />
logistic parks along the dedicated corridors.<br />
Besides, it has also plan to set up logistic<br />
parks <strong>in</strong> big metro cities where Railway<br />
is hav<strong>in</strong>g its unused land through private<br />
sector participation. The railway is plann<strong>in</strong>g<br />
to offer land to private sector for sett<strong>in</strong>g up<br />
facilities like warehouses, cold storage,<br />
banks, repair facilities for trucks, godowns,<br />
custom facilities and multi-modal transport<br />
system. The basic criteria for such parks<br />
is that they should be near National<br />
Highways and <strong>in</strong> metros. These parks has<br />
an objective of cater<strong>in</strong>g to the grow<strong>in</strong>g<br />
demand of commercial activities <strong>in</strong><br />
the cities. The Central <strong>Warehous<strong>in</strong>g</strong><br />
Corporation (CWC), a Government of<br />
<strong>India</strong> PSU is already operat<strong>in</strong>g rail side<br />
warehouses <strong>in</strong> the country.<br />
Accord<strong>in</strong>g to Rai, with the enactment<br />
of the <strong>Warehous<strong>in</strong>g</strong> (Development<br />
and Regulation) Act, 2007 and s<strong>in</strong>ce<br />
the establishment of the <strong>Warehous<strong>in</strong>g</strong><br />
Development and Regulatory Authority<br />
(WDRA), the negotiable warehouse receipt<br />
system has been <strong>in</strong>troduced first time <strong>in</strong><br />
the country. The Negotiable Warehouse<br />
Receipts (NWRs) issued by the warehouses<br />
registered under this Act would help<br />
28 CARGOTALK SEPTEMBER 2011<br />
The manufactur<strong>in</strong>g and agriculture sectors are<br />
grow<strong>in</strong>g fast <strong>in</strong> the country. There is a huge growth<br />
opportunity for warehous<strong>in</strong>g bus<strong>in</strong>ess <strong>in</strong> the country.<br />
A large number of SEZs be<strong>in</strong>g developed <strong>in</strong> the<br />
country have necessitated the development of<br />
logistic parks, said D<strong>in</strong>esh Rai, chairman, WDRA<br />
D<strong>in</strong>esh Rai<br />
farmers and traders to seek loans from<br />
banks aga<strong>in</strong>st NWRs to avoid distress sale<br />
of agricultural produce.<br />
Accord<strong>in</strong>g to Rai, 352 warehouses, both<br />
from public sector and private sector have<br />
applied for registration with the WDRA. Till<br />
date, 120 warehouses have been registered<br />
with the WDRA. These warehouses are<br />
issu<strong>in</strong>g negotiable warehouse receipts<br />
(NWRs) to farmers aga<strong>in</strong>st the deposit of<br />
their produce <strong>in</strong> registered warehouses and<br />
are avail<strong>in</strong>g the benefits of NWRs.<br />
Rai observed that the warehous<strong>in</strong>g<br />
<strong><strong>in</strong>dustry</strong> has bright future <strong>in</strong> <strong>India</strong> and<br />
now it is grow<strong>in</strong>g fast s<strong>in</strong>ce number of<br />
<strong>in</strong>centives and bus<strong>in</strong>ess guarantee is be<strong>in</strong>g<br />
given by government organisations like<br />
FCI. “The logistic parks provide <strong>in</strong>tegrated<br />
facilities for handl<strong>in</strong>g, warehous<strong>in</strong>g,<br />
transportation, pack<strong>in</strong>g etc. They have their<br />
own importance and provide <strong>in</strong>tegrated<br />
services at one location. They have also<br />
good future with the growth of <strong>in</strong>dustrial<br />
and agriculture production,” he added.<br />
He, however, ma<strong>in</strong>ta<strong>in</strong>ed that the<br />
logistic parks should have state-of-the-art<br />
facilities for handl<strong>in</strong>g, storage packag<strong>in</strong>g<br />
and transportation facilities. They should<br />
have mechanised modern equipment and<br />
mach<strong>in</strong>ery for handl<strong>in</strong>g, warehous<strong>in</strong>g and<br />
packag<strong>in</strong>g of various goods. Rai shared<br />
that the <strong><strong>in</strong>dustry</strong>-friendly policies are<br />
conceptualised and formulated by various<br />
M<strong>in</strong>istries of the Government of <strong>India</strong><br />
deal<strong>in</strong>g with warehous<strong>in</strong>g Industry and<br />
f<strong>in</strong>anc<strong>in</strong>g thereof, while WDRA plays a vital<br />
advocacy role.<br />
WDRA has taken up issues such<br />
as classification of warehous<strong>in</strong>g as a<br />
full-fledged <strong>in</strong>frastructure status,<br />
extension of tax <strong>in</strong>centives for the<br />
entire sector which now are available<br />
only for the warehouses at the ports.<br />
Extension of RIDF funds for the private<br />
sector and loan facility at concessional<br />
rate of <strong>in</strong>terest to warehous<strong>in</strong>g sector<br />
are some of the other issues undertaken<br />
by the WDRA. “The WDRA is keen that<br />
warehous<strong>in</strong>g should be accorded the<br />
status of full fledged <strong>in</strong>frastructure and<br />
all tax benefits and f<strong>in</strong>ancial <strong>in</strong>centives<br />
available to <strong>in</strong>frastructure sector should<br />
be made available to warehous<strong>in</strong>g sector.<br />
Government should also provide cheaper<br />
land for warehous<strong>in</strong>g,” he concluded.<br />
WWW.CARGOTALK.IN
Product Display<br />
New Launch<br />
Honeywell <strong>in</strong>troduces<br />
Dolph<strong>in</strong> 6000 <strong>in</strong> <strong>India</strong><br />
The mobile scann<strong>in</strong>g technologies<br />
will tap logistics <strong><strong>in</strong>dustry</strong><br />
Speak<strong>in</strong>g to Cargo<strong>talk</strong>,<br />
Shailesh Deshmukh, country<br />
manager for <strong>India</strong>, Honeywell<br />
Scann<strong>in</strong>g & Mobility (HSM),<br />
<strong>in</strong>formed that the compact<br />
Dolph<strong>in</strong> 6000 Scanphone automates the<br />
data collection process and delivers realtime<br />
access to bus<strong>in</strong>ess data, lead<strong>in</strong>g to<br />
improved productivity, more <strong>in</strong>formed<br />
decision mak<strong>in</strong>g and lower operat<strong>in</strong>g costs.<br />
He also asserted that Dolph<strong>in</strong> 6000<br />
delivers more reliability, more powerful<br />
scan performance and greater l<strong>in</strong>e of<br />
bus<strong>in</strong>ess application support, than any<br />
smartphone <strong>in</strong> the market.<br />
Accord<strong>in</strong>g to Deshmukh, Dolph<strong>in</strong><br />
6000 is an improvement over consumergrade<br />
smartphones, used for enterprise<br />
applications. Hence, it meets the barcode<br />
scann<strong>in</strong>g needs of mobile <strong>in</strong>formation<br />
workers. In addition to its basic mobile<br />
phone functionality, Dolph<strong>in</strong> 6000 offers<br />
advanced productivity features geared<br />
towards today’s vertical enterprise,<br />
<strong>in</strong>clud<strong>in</strong>g field service, field sales, and<br />
retail and logistics operations.<br />
“An <strong>in</strong>tegrated scanner provides<br />
fast and accurate bar code scann<strong>in</strong>g,<br />
greatly simplify<strong>in</strong>g data entry tasks;<br />
30 CARGOTALK SEPTEMBER 2011<br />
Honeywell recently announced the <strong>in</strong>troduction of<br />
the Dolph<strong>in</strong> 6000, a new mobile device that bridges<br />
the gap between consumer mobile phones,<br />
<strong>in</strong>dustrial mobile computers and bar code scanners,<br />
empower<strong>in</strong>g mobile <strong>in</strong>formation workers to<br />
connect, collect and communicate at the po<strong>in</strong>t of<br />
customer service. Ratan Kr Paul<br />
Shailesh Deshmukh<br />
while Honeywell’s Remote MasterM<strong>in</strong>d<br />
for Mobility device, Dolph<strong>in</strong> 6000<br />
management software allows<br />
users to manage, update and<br />
remotely diagnose all Dolph<strong>in</strong><br />
6000 devices with<strong>in</strong> a<br />
network from one<br />
centralised location.<br />
It helps to lower<br />
development and<br />
ma<strong>in</strong>tenance costs.<br />
“More rugged<br />
than a smartphone,<br />
Dolph<strong>in</strong> 6000 is resistant<br />
to moisture and particle<br />
<strong>in</strong>trusion, mak<strong>in</strong>g it suitable for use <strong>in</strong><br />
adverse conditions, such as those<br />
encountered by a field service or logistics<br />
worker,” added Deshmukh.<br />
Dolph<strong>in</strong> 6000 also has an <strong>in</strong>tegrated<br />
megapixel camera and is optimised for<br />
voice communication. Multiple wireless<br />
options, <strong>in</strong>clud<strong>in</strong>g GPS, Bluetooth and Wi-<br />
Fi,<br />
help<br />
users<br />
stay<br />
connected<br />
<strong>in</strong> a variety of<br />
environments.<br />
Deshmukh<br />
<strong>in</strong>formed that<br />
Australia and <strong>India</strong><br />
are the first markets<br />
WWW.CARGOTALK.IN
Product Display<br />
New Launch<br />
HONEYWELL SCANNING & MOBILITY<br />
Honeywell Scann<strong>in</strong>g & Mobility (HSM) is an affiliation of Automation and Control<br />
Solutions Group under Honeywell International. HSM was founded <strong>in</strong> July 2008 after<br />
Honeywell International acquired Metrologic Instruments, an <strong><strong>in</strong>dustry</strong>-lead<strong>in</strong>g data<br />
capture and collection company, and <strong>in</strong>tegrated it with Hand Held Products, another<br />
advanced manufacturer of imag<strong>in</strong>g and mobility solutions that Honeywell acquired<br />
the previous year.<br />
Today, HSM is a lead<strong>in</strong>g manufacturer of high-performance image-and laser-based<br />
data collection hardware, <strong>in</strong>clud<strong>in</strong>g rugged mobile computers and bar code<br />
scanners. The HSM product portfolio is one of the broadest <strong>in</strong> the AIDC <strong><strong>in</strong>dustry</strong>,<br />
provid<strong>in</strong>g solutions for vertical markets such as retail, manufactur<strong>in</strong>g, healthcare,<br />
transportation and logistics. HSM complements the <strong>in</strong>novative products with<br />
advanced software, services and professional solutions that enable customers to<br />
effectively manage their data and assets. Honeywell products are sold worldwide<br />
through a network of distributor and reseller partners. In <strong>India</strong>, a direct presence<br />
was established <strong>in</strong> late 2005 and <strong>in</strong> these short few years, HSM has ga<strong>in</strong>ed a strong<br />
foothold <strong>in</strong> the Retail vertical, with all first tier organized retailers us<strong>in</strong>g our solutions<br />
to enhance productivity. HSM also has a strong and grow<strong>in</strong>g presence <strong>in</strong> the<br />
Manufactur<strong>in</strong>g, Transportation and Logistics verticals. With a solid foundation built<br />
on iconic customers through different verticals, we are poised to ride the prospective<br />
growth wave <strong>in</strong> <strong>India</strong> and claim our just share of this strategically important market.<br />
32 CARGOTALK SEPTEMBER 2011<br />
where Dolph<strong>in</strong> 6000 was launched,<br />
as these are the fast grow<strong>in</strong>g markets<br />
hold<strong>in</strong>g immense potential for futuristic<br />
products like these. In the meanwhile, the<br />
company organised several road shows <strong>in</strong><br />
different cities across the country,<br />
<strong>in</strong>clud<strong>in</strong>g Delhi, Mumbai, Chennai and<br />
Kolkata. Deshmukh is expect<strong>in</strong>g huge<br />
responses, especially from retail, health<br />
care and logistics <strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong>.<br />
Presently, the company has appo<strong>in</strong>ted<br />
25 “Resellers” across the country,<br />
which would reach to at least 50 by<br />
this year. Based <strong>in</strong> Morris Township, N.J.,<br />
USA, Honeywell Scann<strong>in</strong>g & Mobility<br />
is an affiliation of Automation and<br />
Control Solutions Group under<br />
Honeywell International.<br />
It is a USD 600 million company with<br />
its strong presence <strong>in</strong> USA, Europe and Asia<br />
Pacific region. In <strong>India</strong> the company has<br />
its presence s<strong>in</strong>ce 2005 and has achieved<br />
25-30 per cent year-on-year growth.<br />
WWW.CARGOTALK.IN
Cargo Performance<br />
Import / Export<br />
S. No. Airl<strong>in</strong>es<br />
34 CARGOTALK SEPTEMBER 2011<br />
DELHI INTERNATIONAL AIRPORT CARGO DEPARTMENT,<br />
IGI AIRPORT, NEW DELHI<br />
(AIRLINE-WISE IMPORT/EXPORT CARGO PERFORMANCE<br />
FOR THE MONTH OF JULY 2011)<br />
Export(MTs)<br />
Export<br />
Perishable<br />
Cargo (MTs)<br />
Export<br />
(with Peri.)<br />
(UPL)(MTs)<br />
Import<br />
Total<br />
Cargo<br />
%<br />
of Total<br />
1 Cathay Pacific 1107 4 1111 2226 3337 10.42%<br />
2 Jet Airways 1105 277 1382 1528 2910 9.08%<br />
3 Emirates .........................................598 .................985 ................ 1583 .................611 .................2194 ............6.85%<br />
4 British Airways 943 34 977 1037 2014 6.29%<br />
5 Air <strong>India</strong> 486 249 735 735 1470 4.59%<br />
6 Lufthansa Cargo Airl<strong>in</strong>e 471 27 498 949 1448 4.52%<br />
7 K<strong>in</strong>gfisher Airl<strong>in</strong>es Ltd. 541 39 580 738 1318 4.11%<br />
8 Fedex Express Corpation 750 0 750 433 1184 3.69%<br />
9 S<strong>in</strong>gapore Airl<strong>in</strong>es ..........................456 .................. 21 .................. 477 .................672 .................1150 ............3.59%<br />
10 Thai Airways 225 37 263 699 962 3.00%<br />
11 Swiss World Cargo(<strong>India</strong>) 383 43 426 390 816 2.55%<br />
12 Qatar Airways 324 193 517 280 797 2.49%<br />
13 Etihad Airways 343 86 429 355 784 2.45%<br />
14 KLM ................................................387 .................. 50 .................. 436 .................274 ...................711 ............2.22%<br />
15 Malaysian Airl<strong>in</strong>e System 318 34 353 318 670 2.09%<br />
16 Aerologic 416 3 419 220 638 1.99%<br />
17 Uzbekistan 381 28 409 227 636 1.99%<br />
18 Turkish Airl<strong>in</strong>es 450 20 470 140 610 1.90%<br />
19 Virg<strong>in</strong> Atlantic 366 0 366 240 606 1.89%<br />
20 Air France.......................................301 .................. 45 .................. 347 .................226 ...................573 ............1.79%<br />
21 F<strong>in</strong>nair 338 13 352 182 533 1.66%<br />
22 Austrian Airl<strong>in</strong>es 163 20 183 190 373 1.16%<br />
23 Saudia 252 73 325 22 346 1.08%<br />
24 American Airl<strong>in</strong>es Cargo 212 12 224 115 339 1.06%<br />
25 Aeroflot Cargo Airl<strong>in</strong>es 248 40 289 37 326 1.02%<br />
26 Ch<strong>in</strong>a Eastern Airl<strong>in</strong>es 107 0 108 159 266 0.83%<br />
27 Eva Air............................................105 .................... 0 .................. 105 .................143 ...................248 ............0.77%<br />
28 Ch<strong>in</strong>a Air 93 2 95 148 243 0.76%<br />
29 Japan Airl<strong>in</strong>es 60 2 61 165 226 0.71%<br />
30 Air Ch<strong>in</strong>a 119 0 119 96 214 0.67%<br />
31 Cont<strong>in</strong>ental Airl<strong>in</strong>es 135 1 136 77 213 0.66%<br />
32 Royal Jordanian Airl<strong>in</strong>es 45 116 161 10 171 0.53%<br />
33 Blue Dart ........................................161 .................... 0 .................. 161 .................... 5 ...................166 ............0.52%<br />
34 Asiana Airl<strong>in</strong>es 21 0 21 104 124 0.39%<br />
35 Air Mauritius 55 60 115 7 122 0.38%<br />
36 Ariana Afghan Airl<strong>in</strong>es 83 0 83 31 114 0.36%<br />
37 Gulf Air 86 16 102 4 106 0.33%<br />
38 Aerosvit 65 26 91 1 92 0.29%<br />
39 Mahan Air .........................................52 .................... 6 .................... 58 .................... 7 .....................65 ............0.20%<br />
40 Air Arabia 62 1 63 1 64 0.20%<br />
41 Ch<strong>in</strong>a Southern Airl<strong>in</strong>es 3 5 8 53 62 0.19%<br />
42 Oman Air 50 0 50 1 51 0.16%<br />
43 Pakistan International 16 1 17 28 45 0.14%<br />
44 Ethopean Airl<strong>in</strong>es 8 0 9 33 42 0.13%<br />
45 Turkmenisthan Airl<strong>in</strong>es 32 1 33 0 33 0.10%<br />
46 Jetlite ................................................17 .................... 0 .................... 17 .................... 4 .....................21 ............0.06%<br />
47 Sri Lankan Airl<strong>in</strong>es Ltd 12 0 13 9 21 0.07%<br />
48 Air Astana 16 0 16 3 19 0.06%<br />
49 Kuwait Airl<strong>in</strong>es 1 2 3 4 7 0.02%<br />
50 Druk Air 2 0 2 0 2 0.01%<br />
51 Royal Nepal Airl<strong>in</strong>es .......................... 1 .................... 0 ......................1 .................... 1 ...................... 1 ............0.00%<br />
52 Deccan Express Log 0 0 0 0 0 0%<br />
53 <strong>India</strong>n Airl<strong>in</strong>es 0 0 0 0 0 0.00%<br />
54 MIS 1111 54 1165 1388 2553 7.97%<br />
Total 14083 2626 16709 15323 32033<br />
Cargo handled <strong>in</strong> July‘10 15755 2375 18130 14658 32787<br />
% VARIATION -10.61% 10.59% -7.83% 4.54% -2.36%<br />
## Cargo Handled at Centre for Perishable Cargo<br />
All wt. <strong>in</strong> mt.<br />
WWW.CARGOTALK.IN
S. No. Airl<strong>in</strong>es<br />
MUMBAI CSI AIRPORT<br />
EXPORT/IMPORT CARGO TONNAGE HANDLED<br />
IN JULY 2011<br />
Export<br />
General<br />
Export<br />
Perishable<br />
WEIGHT IN TONNES<br />
Total<br />
Export<br />
Import<br />
(Includ<strong>in</strong>g TP Cargo)<br />
Total<br />
Exp+Imp<br />
1 Jet Airways 1739.44 785.83 2525.27 2240.27 4765.54<br />
2 Emirates 1423.88 1099.58 2523.46 1145.17 3668.62<br />
3 Air <strong>India</strong> .................................... 1174.37 ........... 1436.28 ........... 2610.64 .............. 772.36 ...........3383.00<br />
4 Cathay Pacific 1232.07 6.03 1238.10 2071.30 3309.40<br />
5 Lufthansa 756.37 412.35 1168.72 2033.30 3202.01<br />
6 K<strong>in</strong>gfisher Airl<strong>in</strong>es 613.81 7.23 621.03 981.39 1602.43<br />
7 S<strong>in</strong>gapore Airl<strong>in</strong>es 653.30 72.27 725.57 832.15 1557.72<br />
8 British Airways ............................ 693.02 ............. 321.37 ........... 1014.39 .............. 458.77 ...........1473.16<br />
9 Qatar Airways 435.22 282.53 717.75 447.59 1165.34<br />
10 Etihad Airways 572.73 52.09 624.82 504.66 1129.48<br />
11 Federal Express 458.41 243.12 701.53 232.05 933.58<br />
12 Air Cargo Germany.........................3.30 .................0.00 ................. 3.30 .............. 912.40 .............915.70<br />
13 Swiss Intl. Airl<strong>in</strong>es 318.15 140.33 458.48 452.55 911.03<br />
14 Thai Airways 266.13 34.58 300.71 573.46 874.17<br />
15 Turkish Airl<strong>in</strong>es 363.60 13.67 377.27 311.77 689.04<br />
16 Saudi Arabian Airl<strong>in</strong>es ................ 433.68 ............. 148.60 ............. 582.28 ................ 53.94 .............636.23<br />
17 Air France 312.73 43.84 356.57 271.21 627.78<br />
18 Malaysian Airl<strong>in</strong>es 343.03 27.19 370.22 235.29 605.51<br />
19 Ethopian Airl<strong>in</strong>es 486.42 20.95 507.37 23.99 531.36<br />
20 Korean Air 366.99 0.60 367.58 95.97 463.55<br />
21 UPS ............................................... 78.05 .................0.00 ............... 78.05 .............. 347.21 .............425.26<br />
22 Qantas 133.00 12.99 145.99 189.98 335.97<br />
23 Kenya Airways 295.80 0.33 296.13 14.71 310.84<br />
22 Delta Airl<strong>in</strong>es/KLM 117.96 9.72 127.67 155.63 283.30<br />
24 South African Airl<strong>in</strong>es 244.01 6.38 250.38 19.34 269.72<br />
25 Kuwait Airways .............................. 97.40 ............. 162.29 ............. 259.69 .................. 7.03 .............266.72<br />
26 Airasia 108.38 0.00 108.38 148.97 257.36<br />
27 Gulf Air 114.92 137.08 252.00 2.32 254.32<br />
28 Austrian Airl<strong>in</strong>es 0.00 0.00 0.00 222.94 222.94<br />
29 Charters 0.00 0.00 0.00 202.49 202.49<br />
30 Cont<strong>in</strong>ental Airl<strong>in</strong>es ...................... 67.65 .................0.00 ............... 67.65 ................ 86.72 .............154.37<br />
31 Air Mauritius 143.80 0.28 144.09 0.10 144.19<br />
32 EL-AL Airl<strong>in</strong>es 76.94 0.04 76.98 65.86 142.84<br />
33 Air Arabia 87.45 33.05 120.50 2.43 122.93<br />
34 Oman Air 81.06 21.05 102.11 1.19 103.29<br />
35 Blue Dart ....................................... 32.33 .................0.00 ............... 32.33 ................ 65.51 ...............97.85<br />
36 Srilankan Air 52.61 7.34 59.95 20.41 80.36<br />
37 Iran Air 63.58 6.76 70.34 2.10 72.44<br />
38 Pakistan Airways 51.26 6.21 57.47 8.28 65.75<br />
39 Egypt Air 39.59 0.04 39.63 1.21 40.83<br />
40 Yemenia Airways 16.85 7.34 24.19 0.16 24.35<br />
41 Royal Jordanian Airways ................ 13.21 .................0.00 ............... 13.21 .................. 0.78 ...............13.98<br />
42 Jade Cargo 0.00 0.00 0.00 43.43 43.43<br />
43 NorthWest Airl<strong>in</strong>es 0.00 6.65 6.65 0.00 6.65<br />
44 Others 96.79 15.84 112.63 109.25 221.88<br />
GRAND TOTAL 14659.25 5581.81 20241.06 16367.60 36608.66<br />
EXPORT/IMPORT CARGO TONNAGE HANDLED<br />
IN JUNE 2011<br />
Cargo Handled <strong>in</strong> June’11 14456.78 5201.88 19658.67 15451.86 35110.53<br />
CARGOTALK SEPTEMBER 2011 35
International News<br />
Corporate Social Responsibilities<br />
36 CARGOTALK SEPTEMBER 2011<br />
HUMANITARIAN AID<br />
FLOWN TO HORN OF<br />
AFRICA BY CHAPMAN<br />
Chapman Freeborn Aircharter<strong>in</strong>g’s worldwide offices<br />
are <strong>in</strong>volved <strong>in</strong> the effort to transport humanitarian<br />
relief supplies to help people affected by fam<strong>in</strong>e <strong>in</strong> the<br />
Horn of Africa.<br />
The worst drought <strong>in</strong> East Africa <strong>in</strong> 60 years has affected<br />
more than 10 million <strong>in</strong> Kenya, Ethiopia, Djibouti and<br />
Somalia. The UN has already declared a fam<strong>in</strong>e <strong>in</strong> several<br />
parts of Somalia - the first <strong>in</strong> the region this century.<br />
The global aircraft charter specialist has overseen the<br />
delivery of relief <strong>cargo</strong> from Europe and the Middle East<br />
on behalf of charities and <strong>in</strong>ternational aid agency clients.<br />
Aid <strong>cargo</strong> has been flown <strong>in</strong>to airports <strong>in</strong>clud<strong>in</strong>g Nairobi,<br />
Addis Ababa and Mogadishu utilis<strong>in</strong>g full and part<br />
charters on IL-76, B767 and B747 aircraft.<br />
Chapman Freeborn’s Germany office also coord<strong>in</strong>ated a<br />
charter on behalf of, a German-based <strong>in</strong>ternational aid<br />
organisation. Over 30 tons of milk powder and medic<strong>in</strong>es<br />
were flown from Munich to Nairobi on a DC-8 freighter.<br />
LUFTHANSA CARGO’S<br />
FLIGHT AGAINST<br />
FAMINE<br />
Together with the aid organisations, W<strong>in</strong>gs of Help,<br />
and PAYBACK, Lufthansa Cargo has organized a<br />
MD-11 freighter relief flight to Nairobi. On board<br />
were around 90 tonne of relief supplies, pr<strong>in</strong>cipally<br />
medicaments and food, for the fam<strong>in</strong>e-stricken people<br />
<strong>in</strong> East Africa.<br />
Underl<strong>in</strong>g the importance of direct aid <strong>in</strong> the provision<br />
of relief Karl Ulrich Garnadt, chairman and<br />
CEO, Lufthansa Cargo said, “The generosity of the<br />
German people and <strong><strong>in</strong>dustry</strong> is immense when donations<br />
are needed,” he said.<br />
Frank Franke, president of W<strong>in</strong>gs of Help, was on<br />
the MD-11 flight and on-site when the relief supplies<br />
were distributed. He underl<strong>in</strong>ed, “The solidarity<br />
shown <strong>in</strong> our Country by private donors and <strong><strong>in</strong>dustry</strong><br />
is truly impressive. The people <strong>in</strong> Germany have<br />
not forgotten what it is to suffer need.”<br />
The Lufthansa Cargo MD-11 freighter left Frankfurt<br />
for Nairobi on August 17. The relief supplies were<br />
distributed on arrival <strong>in</strong> cooperation with the International<br />
Medical Corps.<br />
WWW.CARGOTALK.IN
International Airport<br />
Term<strong>in</strong>al News<br />
AAI develops<br />
Air Cargo Complex<br />
at Amritsar Airport<br />
Airports Authority of <strong>India</strong>,<br />
the ma<strong>in</strong> stay of <strong>India</strong>n<br />
Civil Aviation has been<br />
accord<strong>in</strong>g due diligence<br />
to air <strong>cargo</strong> a vital<br />
<strong>in</strong>gredient which contributes immensely<br />
to the country’s ever chang<strong>in</strong>g economic<br />
scenario and its growth.<br />
In keep<strong>in</strong>g with our objectives on<br />
<strong>cargo</strong> operations which are simple yet<br />
substantial: excellence, efficiency and<br />
service standards which are second to<br />
none <strong>in</strong> the world, we have established a<br />
<strong>cargo</strong> complex at the Golden Opportunity<br />
Airport, Amritsar. Here too, our aim has<br />
been to simplify air <strong>cargo</strong> movement by<br />
38 CARGOTALK SEPTEMBER 2011<br />
The Airports Authority of <strong>India</strong> (AAI) has taken<br />
several commendable <strong>in</strong>itiatives as regard to the<br />
development of Air Cargo Term<strong>in</strong>als, operated by it.<br />
Gp Capta<strong>in</strong> DC Mehta, advisor (MR), AAI gives an<br />
update on the <strong>cargo</strong> operations at Amritsar Airport.<br />
Ratan Kr Paul<br />
us<strong>in</strong>g state-of-the-art technology and<br />
ensur<strong>in</strong>g user-friendly environment.<br />
Expertise <strong>in</strong> Handl<strong>in</strong>g<br />
Air Cargo<br />
Operations<br />
AAI is a ‘Reservoir’ of expertise <strong>in</strong> not<br />
only provid<strong>in</strong>g consultancy <strong>in</strong> establish<strong>in</strong>g<br />
air <strong>cargo</strong> complexes but also, <strong>in</strong> design<strong>in</strong>g<br />
and manag<strong>in</strong>g air <strong>cargo</strong> operations – be it<br />
of <strong>in</strong>ternational or domestic nature.<br />
Our team has an experience of close<br />
to four decades of <strong>cargo</strong> operations and<br />
has acquired the competence of creat<strong>in</strong>g<br />
<strong>in</strong>tegrated - modernised development of<br />
operational term<strong>in</strong>al of <strong>cargo</strong> facilities.<br />
AAI <strong>cargo</strong> is known <strong>in</strong> the <strong><strong>in</strong>dustry</strong> for its<br />
commitment <strong>in</strong> provid<strong>in</strong>g the hi-value /<br />
tech goods / <strong>cargo</strong> movements respectively.<br />
We have established a habit of<br />
excellence and confirm<strong>in</strong>g to the<br />
<strong>in</strong>ternational standards of service.<br />
The bottom l<strong>in</strong>e is zero tolerance <strong>in</strong><br />
mishandl<strong>in</strong>g of <strong>cargo</strong>. AAI hav<strong>in</strong>g realised<br />
the importance of develop<strong>in</strong>g the<br />
Human Resources to keep pace with the<br />
ever chang<strong>in</strong>g technology has <strong>in</strong>vested<br />
<strong>in</strong>tensively on tra<strong>in</strong><strong>in</strong>g <strong>in</strong> various courses<br />
like air <strong>cargo</strong> management system, DGR<br />
Gp Capta<strong>in</strong> DC Mehta<br />
specialisation course which control the<br />
proper storage of hazardous <strong>cargo</strong><br />
worldwide through tra<strong>in</strong>ed executive team.<br />
WWW.CARGOTALK.IN
International Airport<br />
Term<strong>in</strong>al News<br />
CARGO FACILITIES AT AMRITSAR AIRPORT<br />
The Cargo Term<strong>in</strong>al was constructed by AAI on an area of 2256 sqmt. and a paved area of 2888 sqmt. on 20.11.2004.<br />
The Air Cargo complex at Amritsar Airport has the follow<strong>in</strong>g facilities:<br />
Customs EDI system is well equipped with EDI 1.5 version for computerised process of all type of shipp<strong>in</strong>g bills.<br />
Export and import w<strong>in</strong>gs with two X-ray mach<strong>in</strong>es <strong>in</strong>stalled for scann<strong>in</strong>g of <strong>cargo</strong>.<br />
Four weigh<strong>in</strong>g scales plus two precious items weigh<strong>in</strong>g scales are provided for weigh<strong>in</strong>g of <strong>cargo</strong>.<br />
One strong room for keep<strong>in</strong>g the valuable goods at each side (Import & Export).<br />
Exam<strong>in</strong>ation/bonded and paletasisation are separately earmarked on each side.<br />
The Cargo Term<strong>in</strong>al has a separate storage area for dangerous goods. Tra<strong>in</strong>ed manpower is available for<br />
handl<strong>in</strong>g the dangerous goods.<br />
The Air Cargo Complex has adequate equipment for handl<strong>in</strong>g the <strong>cargo</strong>.<br />
Spacious truck dock area is available on both sides.<br />
A separate <strong>cargo</strong> bay is available for park<strong>in</strong>g the <strong>cargo</strong> aircraft.<br />
The whole <strong>cargo</strong> complex from city to airside is covered by the CCTV system.<br />
Web-Based EDI<br />
System with<br />
Customs ICES<br />
1.5 Compatibility<br />
The department of customs have<br />
commissioned ICES 1.5 version by issu<strong>in</strong>g<br />
notification no. 43/Customs/2010 dated<br />
15.12.2010 for computerised process<strong>in</strong>g<br />
of all categories of shipp<strong>in</strong>g bills for export<br />
<strong>cargo</strong>. The web based EDI system enables<br />
onl<strong>in</strong>e registrations, fill<strong>in</strong>g of documents<br />
and status check of <strong>cargo</strong>, accuracy <strong>in</strong><br />
<strong>in</strong>formation, reduces transactions, time,<br />
facilitates convenience <strong>in</strong> payment<br />
40 CARGOTALK SEPTEMBER 2011<br />
of charges besides easy track<strong>in</strong>g and<br />
trac<strong>in</strong>g of <strong>cargo</strong>. Simultaneously AAI<br />
have commissioned new EDI system<br />
based Customs ICES 1.5 version at Air<br />
Cargo Complex.<br />
Amritsar Airport<br />
Perishable<br />
Cargo Centre<br />
The Air Cargo complex has a separate<br />
perishable center for export of perishable<br />
<strong>cargo</strong> operated by Council for Value<br />
Added Horticulture of Punjab (CVAHP).<br />
The <strong>in</strong>frastructure for perishable <strong>cargo</strong><br />
<strong>in</strong>cludes 2 pre-cooler chambers, 2 X-ray<br />
mach<strong>in</strong>es for scann<strong>in</strong>g of perishable <strong>cargo</strong><br />
and 4 cold room.<br />
Major commodity export through<br />
perishable center are baby corn, snow<br />
peas, green peas, green chili, coriander,<br />
bottle gourd, bitter gourd, red chili,<br />
mangoes, guava, k<strong>in</strong>now, etc. The prime<br />
dest<strong>in</strong>ation is London for export<strong>in</strong>g<br />
perishable goods. <strong>India</strong>ns are London’s<br />
non-white ethnic m<strong>in</strong>ority group, with<br />
a population of around 500,000 (which<br />
is more than the number of <strong>India</strong>ns <strong>in</strong><br />
the Netherlands, Germany, France, Italy<br />
and Portugal comb<strong>in</strong>ed). They are fond<br />
of fresh <strong>India</strong>n fruit and vegetables and<br />
get cheaper price <strong>in</strong> comparison to local<br />
markets of London.<br />
WWW.CARGOTALK.IN
Potential of Cargo<br />
<strong>in</strong> the Region<br />
There is a great potential of <strong>cargo</strong><br />
<strong>in</strong> the region surround<strong>in</strong>g Amritsar city.<br />
It is an <strong>in</strong>dustrial hub like Jalandhar,<br />
Ludhiana, Ambala and Baddi.<br />
The World Bank ranked Ludhiana as<br />
the city <strong>in</strong> <strong>India</strong> with the best bus<strong>in</strong>ess<br />
environment <strong>in</strong> 2009. There are thousands<br />
of small scale <strong><strong>in</strong>dustry</strong> units produce<br />
<strong>in</strong>dustrial goods, mach<strong>in</strong>e parts, auto<br />
parts, household appliances, hosiery,<br />
woolen garments, bicycle, tractor parts,<br />
and two wheelers parts. Many parts used<br />
<strong>in</strong> German car like BMW and Mercedes<br />
are exclusively produced <strong>in</strong> Ludhiana.<br />
Ambala is known as the city of scientific<br />
<strong>in</strong>struments. It is a hub for products<br />
like glass apparatus, microscopes and<br />
laboratory equipments. It produces nearly<br />
34 per cent of total production of scientific<br />
<strong>in</strong>struments produced <strong>in</strong> <strong>India</strong>. The Baddi<br />
is Asia’s largest pharmaceutical hub. Today<br />
there are over 800 medical and pharma<br />
companies alone <strong>in</strong> Baddi <strong>in</strong>clusive of the<br />
giants like Cipla and Dabur. Jalandhar<br />
also has an electrical goods <strong><strong>in</strong>dustry</strong>. An<br />
<strong>in</strong>ternational sports market is also situated<br />
<strong>in</strong> Jalandhar.<br />
Major commodities be<strong>in</strong>g exported /<br />
imported from and to Amritsar airport<br />
are tobacco products, pharma, sports<br />
goods, leather products, RMG (readymade<br />
garments), eng<strong>in</strong>eer<strong>in</strong>g goods, handicrafts,<br />
dry mushroom, aircraft parts and textiles.<br />
Major Airl<strong>in</strong>es<br />
Operators<br />
Major <strong>in</strong>ternational airl<strong>in</strong>es operat<strong>in</strong>g<br />
ex-Amritsar airport are Air <strong>India</strong>,<br />
Turkmenistan Airl<strong>in</strong>es, Uzbekistan<br />
Airl<strong>in</strong>es, Qatar Airways, Jet Airways and<br />
Hercules Aviation, the non-schedule<br />
freighter operator.<br />
BMI (British Midland Airl<strong>in</strong>es) is to<br />
go<strong>in</strong>g to start operations from October<br />
13, 2011. BMI connects dest<strong>in</strong>ations<br />
worldwide like London, Birm<strong>in</strong>gham,<br />
Toronto, Doha, Ashkhabad, Almaty,<br />
Moscow, Milan, Kuwait, S<strong>in</strong>gapore,<br />
Colombo, Kabul, Kandahar, Frankfort,<br />
Hamburg, Dubai, Amsterdam, Jonesburg,<br />
Leeds, Riyadh etc.<br />
Conclusion<br />
Keep<strong>in</strong>g <strong>in</strong> view the enormous potential<br />
of <strong>cargo</strong> <strong>in</strong> the region, especially tak<strong>in</strong>g<br />
<strong>in</strong>to consideration that this be<strong>in</strong>g the<br />
richest NRI belt coupled with the ever<br />
<strong>in</strong>creas<strong>in</strong>g tourist attraction, Amritsar<br />
Airport is provision<strong>in</strong>g a commensurate<br />
air <strong>cargo</strong> complex to handle activities<br />
such as Bonded Cargo Truck<strong>in</strong>g, X-ray<br />
screen<strong>in</strong>g/certification by AAI, Air Cargo<br />
Community System, courier/ express<br />
<strong>cargo</strong> handl<strong>in</strong>g, etc. The airport is also to<br />
undertake domestic <strong>cargo</strong> handl<strong>in</strong>g with<br />
adequate importance.<br />
CARGOTALK SEPTEMBER 2011 41
Express Cargo<br />
New launch<br />
DHL and Blue Dart<br />
Introduce Smart Truck technology<br />
Smart Truck technology of DHL<br />
is the first deployment outside<br />
Germany. Created by DHL<br />
Solutions and Innovations<br />
(DSI), the DHL Smart Truck<br />
is an “<strong>in</strong>telligent” pick-up and delivery<br />
vehicle that comb<strong>in</strong>es a number of<br />
<strong>in</strong>novative technologies, <strong>in</strong>clud<strong>in</strong>g a route<br />
planner. Launched <strong>in</strong> Germany <strong>in</strong> 2010,<br />
DHL Smart Truck reduced number of<br />
miles traveled by 15 per cent and length<br />
of average route by 8 per cent, dur<strong>in</strong>g its<br />
pilot stage, reduc<strong>in</strong>g both fuel consumption<br />
and CO2 emission.<br />
For the <strong>India</strong>n market, Smart Truck<br />
technology is designed to provide solutions<br />
to urban logistic challenges, such as<br />
traffic restrictions, density and clogg<strong>in</strong>g,<br />
while ensur<strong>in</strong>g environmental protection<br />
and fulfill<strong>in</strong>g customer need for timely<br />
delivery. Accord<strong>in</strong>g to the DHL and Blue<br />
Dart sources, these “<strong>in</strong>telligent” pick-up<br />
and delivery vehicles compute delivery<br />
deadl<strong>in</strong>es to calculate the ideal sequence<br />
42 CARGOTALK SEPTEMBER 2011<br />
DHL and Blue Dart, part of the DHL Group, have<br />
launched Smart Truck technology <strong>in</strong><br />
Bengaluru on pilot project basis, with an objective<br />
to improve service quality, cut costs, reduce time<br />
and CO2 emission. CT Bureau<br />
for shipments, and use real-time GPS to<br />
avoid jams and optimise rout<strong>in</strong>gs, thereby<br />
enabl<strong>in</strong>g flexibility and last m<strong>in</strong>ute pickups.<br />
This allows the DHL Smart Truck to<br />
spend more time on the road to perform<br />
their pick-up and delivery services.<br />
The Smart Truck technology<br />
also enables a more efficient sort<strong>in</strong>g process<br />
by synchronis<strong>in</strong>g the data and physical<br />
flow, while real-time communications<br />
and visibility of services avoid ‘missed’<br />
pickups and delayed deliveries. Together,<br />
this provides better customer service<br />
and a more cost-effective operation, as a<br />
result of optimum use of vehicles with less<br />
wasted miles.<br />
“Adapt<strong>in</strong>g Smart Truck technology to<br />
work <strong>in</strong> a city like Bengaluru, will have far<br />
reach<strong>in</strong>g positive benefits for our clients,<br />
the city’s economy, the environment, and<br />
<strong>in</strong> the long-term for all emerg<strong>in</strong>g markets,”<br />
said Anil Khanna, manag<strong>in</strong>g director, Blue<br />
Dart Express. The Blue Dart Smart Truck<br />
pilot, as it is known <strong>in</strong> Bengaluru, will cover<br />
all Asia-Pacific <strong>in</strong>bound shipments on five<br />
routes <strong>in</strong> the city, with the system sort<strong>in</strong>g<br />
deliveries to reduce errors and <strong>in</strong>crease<br />
visibility. “This gives customers an accurate<br />
delivery time. To successfully launch the<br />
pilot here, we are plann<strong>in</strong>g to <strong>in</strong>troduce the<br />
technology across the nation, where there<br />
are problems related to pollution and traffic<br />
congestion,” added Khanna.<br />
Present on the occasion, Jerry<br />
Hsu, CEO, DHL Express Asia Pacific,<br />
underl<strong>in</strong>ed DHL’s GoGreen <strong>in</strong>itiatives,<br />
which prompted the launch of <strong>in</strong>novative<br />
solutions to reduce carbon footpr<strong>in</strong>t and<br />
provide better services to customers. “In<br />
fast-grow<strong>in</strong>g, emerg<strong>in</strong>g markets, such as<br />
<strong>India</strong>, those needs are critical and will<br />
grow. More so as the world cont<strong>in</strong>ues<br />
to urbanise and megacities proliferate.<br />
To ease congestion, improve services<br />
and cut pollution, we need solutions<br />
that will make a positive impact on the<br />
environment,” he ma<strong>in</strong>ta<strong>in</strong>ed.<br />
WWW.CARGOTALK.IN
Young & Emerg<strong>in</strong>g<br />
Face to Face<br />
Giv<strong>in</strong>g a new<br />
dimension<br />
to market<strong>in</strong>g for<br />
supply cha<strong>in</strong> & logistics <strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong><br />
V<strong>in</strong>eet is one of the most<br />
passionate and f<strong>in</strong>est<br />
m arket<strong>in</strong>g leaders of<br />
<strong>India</strong> Inc at present. He<br />
received his MBA Degree<br />
<strong>in</strong> Market<strong>in</strong>g from Faculty of Management<br />
Studies (Delhi) <strong>in</strong> 1999. He did his<br />
Bachelors <strong>in</strong> Eng<strong>in</strong>eer<strong>in</strong>g from MMM<br />
Eng<strong>in</strong>eer<strong>in</strong>g College (Gorakhpur) <strong>in</strong> 1997.<br />
Post his MBA, V<strong>in</strong>eet started his career with<br />
HCL and went on to work with ConAgra<br />
Foods. Later, he had a long st<strong>in</strong>t with the<br />
world’s largest conglomerate Samsung as<br />
head – market<strong>in</strong>g. For his tremendous<br />
contribution <strong>in</strong> build<strong>in</strong>g Samsung brand<br />
equity <strong>in</strong> <strong>India</strong>, he was honoured with<br />
the highly prestigious Award of ‘Best<br />
Employee of Samsung’.<br />
V<strong>in</strong>eet jo<strong>in</strong>ed Safexpress over 4 years<br />
ago. S<strong>in</strong>ce then, he has made a colossal<br />
contribution <strong>in</strong> the rapid growth of the<br />
company. He has been <strong>in</strong>strumental<br />
<strong>in</strong> carv<strong>in</strong>g out a holistic market<strong>in</strong>g<br />
strategy for Safexpress, with special<br />
focus on the fundamentals of market<strong>in</strong>g.<br />
Hav<strong>in</strong>g commendably positioned Brand<br />
Safexpress as the ‘Market Leader’ and<br />
‘Knowledge Leader’ <strong>in</strong> the Supply Cha<strong>in</strong><br />
& Logistics <strong><strong>in</strong>dustry</strong>, <strong>in</strong> a very short timespan,<br />
V<strong>in</strong>eet has managed to radically<br />
enhance Safexpress brand equity <strong>in</strong> <strong>India</strong>.<br />
Under his leadership, Brand Safexpress<br />
has won numerous prestigious awards,<br />
44 CARGOTALK SEPTEMBER 2011<br />
V<strong>in</strong>eet Kanaujia, GM – Market<strong>in</strong>g, Safexpress, and<br />
an emerg<strong>in</strong>g young professional of the supply cha<strong>in</strong><br />
& logistics <strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong>, spoke to Cargo<strong>talk</strong><br />
exclusively. The enlightened and dynamic<br />
market<strong>in</strong>g person has a wide vision and foresees a<br />
huge scope <strong>in</strong> the logistics <strong><strong>in</strong>dustry</strong> (read sunrise<br />
<strong><strong>in</strong>dustry</strong>) for generation next. Ratan Kr Paul<br />
V<strong>in</strong>eet Kanaujia<br />
<strong>in</strong>clud<strong>in</strong>g ‘PowerBrand Award’, ‘Master<br />
Brand Award’, ‘Golden Peacock Award’<br />
and ‘Brand Loyalty Award’. However, his<br />
most remarkable accomplishment came<br />
about recently when Brand Safexpress<br />
was rated as ‘<strong>India</strong>’s Most Promis<strong>in</strong>g<br />
Brand,’ <strong>in</strong> a research by ‘<strong>India</strong>n Council<br />
of Market Research’, that <strong>in</strong>cluded over<br />
40,000 brands <strong>in</strong> <strong>India</strong>.<br />
For his <strong>in</strong>credible contribution <strong>in</strong><br />
establish<strong>in</strong>g Safexpress as one of the<br />
foremost brands <strong>in</strong> the country, V<strong>in</strong>eet<br />
has been conferred with several highly<br />
venerated awards. These <strong>in</strong>clude ‘Brand<br />
Leadership Award’, by World Brand<br />
Congress, ‘Professional of the Year Award’,<br />
by Express Logistics & Supply Cha<strong>in</strong><br />
Council, as well as ‘Glory of <strong>India</strong> Award’<br />
and ‘Market<strong>in</strong>g Man of the Year Award’, by<br />
Institute of Economic Studies. He received<br />
WWW.CARGOTALK.IN
his best-ever accolades recently when he<br />
was bestowed with the highly coveted<br />
‘<strong>India</strong>’s Greatest Brand Builder Award’<br />
and ‘Best CMO of the Year Award’ by the<br />
CMO Council, USA.<br />
Driv<strong>in</strong>g<br />
economic<br />
growth through<br />
Supply Cha<strong>in</strong><br />
& Logistics:<br />
Accord<strong>in</strong>g to V<strong>in</strong>eet, supply cha<strong>in</strong> and<br />
logistics <strong><strong>in</strong>dustry</strong> is a sunrise <strong><strong>in</strong>dustry</strong> (a<br />
US$ 110 billion <strong><strong>in</strong>dustry</strong>) and grow<strong>in</strong>g<br />
at a fast pace. Interest<strong>in</strong>gly, currently<br />
about 99 per cent of this <strong><strong>in</strong>dustry</strong> <strong>in</strong> <strong>India</strong><br />
is controlled by unorganised companies.<br />
This presents a huge opportunity to the<br />
specialised 3PL companies for gett<strong>in</strong>g the<br />
<strong><strong>in</strong>dustry</strong> consolidated and more organized.<br />
“The 3PL boom is on the horizon, thanks<br />
to the ensu<strong>in</strong>g GST regime. Sky is the limit<br />
for supply cha<strong>in</strong> and logistics <strong><strong>in</strong>dustry</strong> <strong>in</strong><br />
<strong>India</strong>,” says V<strong>in</strong>eet.<br />
He expresses high optimism about<br />
the opportunities for young professionals<br />
<strong>in</strong> the apparently glamourless sector of<br />
logistics. “Four years ago I perceived huge<br />
opportunity <strong>in</strong> supply cha<strong>in</strong> and logistics<br />
<strong><strong>in</strong>dustry</strong>, given the critical role it played<br />
<strong>in</strong> the growth of the country’s economy.<br />
When I got an opportunity to serve this<br />
<strong><strong>in</strong>dustry</strong>, I gladly accepted the challeng<strong>in</strong>g<br />
assignment,” shares V<strong>in</strong>eet. Remarkably,<br />
he has added a new dimension to<br />
the supply cha<strong>in</strong> & logistics <strong><strong>in</strong>dustry</strong><br />
with his <strong>in</strong>novative ideas. Safexpress is<br />
now recognized as a “Power Brand” <strong>in</strong><br />
this <strong><strong>in</strong>dustry</strong>.<br />
“Innovative services apart, organised<br />
logistics companies <strong>in</strong> <strong>India</strong> must exercise<br />
effective market<strong>in</strong>g and brand<strong>in</strong>g <strong>in</strong> the<br />
B2B doma<strong>in</strong> too, for long term benefits,”<br />
he ma<strong>in</strong>ta<strong>in</strong>s. V<strong>in</strong>eet, however, asserts that<br />
Safexpress does not do “selfish market<strong>in</strong>g.”<br />
The company’s market<strong>in</strong>g is <strong>in</strong>variably<br />
associated with the greater <strong>in</strong>terest of<br />
the <strong><strong>in</strong>dustry</strong>. For <strong>in</strong>stance, presently<br />
Safexpress has started a massive “Go<br />
Green,” campaign, alongside a campaign<br />
urg<strong>in</strong>g enterprises to get GST-ready.<br />
V<strong>in</strong>eet is equally concerned about the<br />
tremendous crisis of skilled manpower<br />
<strong>in</strong> the logistics <strong><strong>in</strong>dustry</strong>. In view of the<br />
fact that logistics is the second largest<br />
employment generat<strong>in</strong>g <strong><strong>in</strong>dustry</strong> (after<br />
agriculture), V<strong>in</strong>eet advocates for strong<br />
academic <strong>in</strong>stitutions for logistics.<br />
Safexpress has already started work<strong>in</strong>g <strong>in</strong><br />
this regard by establish<strong>in</strong>g “Safeducate,”<br />
its tra<strong>in</strong><strong>in</strong>g academy. In the near future,<br />
this academy may be open to the <strong><strong>in</strong>dustry</strong><br />
for avail<strong>in</strong>g its services. Accord<strong>in</strong>g to him,<br />
<strong>in</strong> next five years time, the <strong><strong>in</strong>dustry</strong> will<br />
HIS FAVOURITES<br />
National Leaders: Swami<br />
Vivekananda and Mahatma<br />
Gandhi<br />
Actors: George Clooney and<br />
Tom Cruise<br />
S<strong>in</strong>gers: Michael Jackson,<br />
Madonna, Hemant Kumar and<br />
Kishore Kumar<br />
Sportsman: Didier Drogba<br />
(footballer from Ivory Coast)<br />
Writers: Frederick Forsyth<br />
and Al Ries<br />
Tourist Dest<strong>in</strong>ations: Kalpa <strong>in</strong><br />
Himachal Pradesh, <strong>India</strong>; New<br />
Zealand and Italy<br />
Hobbies: Writ<strong>in</strong>g for<br />
newspapers and magaz<strong>in</strong>es,<br />
read<strong>in</strong>g, music, trekk<strong>in</strong>g<br />
and soccer.<br />
be requir<strong>in</strong>g millions of tra<strong>in</strong>ed manpower,<br />
<strong>in</strong> the backdrop of the grow<strong>in</strong>g GDP (to<br />
the extent of about 9 per cent per annum).<br />
“For our economy to grow consistently<br />
at 9 per cent levels, we need to get the backend<br />
and most importantly <strong>in</strong>frastructure <strong>in</strong><br />
shape. We will urgently need to reduce the<br />
geographical barriers, regulatory barriers,<br />
road <strong>in</strong>frastructure barriers and skilled<br />
manpower gap,” urges V<strong>in</strong>eet.<br />
He underl<strong>in</strong>es the fact that presently<br />
National Highways <strong>in</strong> <strong>India</strong> consist only<br />
two per cent of total road network,<br />
though 40 per cent of road freight traffic<br />
is be<strong>in</strong>g carried on these Highways. “As<br />
a result, there is tremendous congestion<br />
and wastage of fuel as well as time,” he<br />
highlights Safexpress be<strong>in</strong>g a pioneer<br />
<strong>in</strong> develop<strong>in</strong>g Green Supply Cha<strong>in</strong>, he<br />
emphasises, “The creation of Green<br />
Supply Cha<strong>in</strong>s will depend heavily on the<br />
swift development of road <strong>in</strong>frastructure,<br />
which our Government is already work<strong>in</strong>g<br />
towards. The need of the hour is to augment<br />
the pace of this <strong>in</strong>frastructure development<br />
to unforeseen levels, <strong>in</strong> order to achieve our<br />
economic growth targets.”<br />
CARGOTALK SEPTEMBER 2011 45
Guest Column<br />
Expert Views<br />
Warehouse<br />
Management<br />
Unfortunately, few companies<br />
are fully meet<strong>in</strong>g these<br />
objectives. Research on<br />
warehouse and distribution<br />
center productivity suggests<br />
that managers are under severe pressure<br />
to reduce <strong>in</strong>ventory and logistics costs,<br />
to rema<strong>in</strong> competitive, more effectively<br />
manage labour costs and challenges,<br />
Souma Das<br />
support bus<strong>in</strong>ess growth, respond better<br />
to demand/supply fluctuations, meet<br />
customer demands for faster and more<br />
time def<strong>in</strong>ite way.<br />
To address these challenges, best<strong>in</strong>-class<br />
companies have <strong>in</strong>vested <strong>in</strong><br />
advanced warehouse management<br />
systems (WMSs) that automate and extend<br />
their capabilities. Their new strengths<br />
<strong>in</strong>clude warehous<strong>in</strong>g/b<strong>in</strong>-level location<br />
46 CARGOTALK SEPTEMBER 2011<br />
A quest for the effective way<br />
As markets globalise, change, accelerate and<br />
customer expectations rise to new levels, the walls<br />
of the warehouse are com<strong>in</strong>g down. Now,<br />
companies must manage extended supply cha<strong>in</strong>s<br />
with <strong>in</strong>creaed precision. They must ga<strong>in</strong> clear<br />
visibility <strong>in</strong>to their warehouse <strong>in</strong>ventories. Souma Das<br />
management; paperless receiv<strong>in</strong>g; realtime<br />
put-away; order pick<strong>in</strong>g with mobile<br />
devices; and cycle count<strong>in</strong>g. As a result,<br />
top performers have enhanced customer<br />
satisfaction and conta<strong>in</strong>ed costs by<br />
<strong>in</strong>creas<strong>in</strong>g accuracy rates, shipp<strong>in</strong>g order<br />
rates, and perfect order rates to more than<br />
99 per cent. They have decreased labour<br />
costs year-over-year.<br />
Barriers:<br />
Customer demands are <strong>in</strong>creas<strong>in</strong>g.<br />
They expect perfect order performance.<br />
They expect the right product at the right<br />
time and the right price. The pressure<br />
is relentless. In order to achieve high<br />
performance <strong>in</strong> warehouse management,<br />
the <strong><strong>in</strong>dustry</strong> must atta<strong>in</strong> top levels <strong>in</strong><br />
today’s key metrics. On-time shipments;<br />
order pick<strong>in</strong>g accuracy; annual workforce<br />
turnover; fill rates – l<strong>in</strong>e-item level; fill<br />
rates – order level, <strong>in</strong>ventory capacity,<br />
dock-to-stock cycle time and distribution<br />
costs as a percentage of sales.<br />
Warehouse and supply cha<strong>in</strong> managers,<br />
challenged to improve performance<br />
on these measurements, confront three<br />
key challenges:<br />
Supply Cha<strong>in</strong> Inefficiency:<br />
Supply cha<strong>in</strong> performance is suboptimal<br />
when there is too much <strong>in</strong>ventory<br />
be<strong>in</strong>g carried, too many manual operations,<br />
frequent imbalances between work<br />
required and labour available, <strong>in</strong>efficient<br />
direction of workers, and a lack of<br />
f<strong>in</strong>er-level visibility <strong>in</strong>to shipments. Supply<br />
cha<strong>in</strong> <strong>in</strong>efficiency is also characterised<br />
by the lack of visibility <strong>in</strong>to the extended<br />
supply cha<strong>in</strong>, beyond the four walls of<br />
the warehouse.<br />
Order Inaccuracy:<br />
As mass retailers and other large<br />
customers <strong>in</strong>crease their bus<strong>in</strong>ess<br />
leverage, they push manufacturers<br />
and distributors to meet <strong>in</strong>creas<strong>in</strong>gly<br />
demand<strong>in</strong>g specifications, requirements,<br />
and mandates. Indeed, the perfect order<br />
is now seen as one of the best barometers<br />
of customer service. Unfortunately,<br />
warehouses and distribution centers often<br />
prove to be the weak l<strong>in</strong>k <strong>in</strong> the global<br />
supply cha<strong>in</strong>. When they lack visibility <strong>in</strong>to<br />
<strong>in</strong>ventories and automated capabilities,<br />
they are often unable to keep up with these<br />
<strong>in</strong>creas<strong>in</strong>g demands.<br />
Technology Infrastructure<br />
Obsolescence:<br />
In many companies, technology<br />
platforms are ag<strong>in</strong>g and difficult to<br />
ma<strong>in</strong>ta<strong>in</strong>. These enterprises cont<strong>in</strong>ue<br />
writ<strong>in</strong>g custom codes to meet new<br />
demands, driv<strong>in</strong>g up total cost of ownership<br />
<strong>in</strong> the process. As companies beg<strong>in</strong> to<br />
upgrade their technology platforms or<br />
create strategies for better <strong>in</strong>tegration of<br />
disparate platforms, the odds are that their<br />
WWW.CARGOTALK.IN
Guest Column<br />
Expert Views<br />
warehouse management applications will<br />
need to be upgraded as well.<br />
To address such challenges, best-<strong>in</strong>class<br />
companies have <strong>in</strong>vested <strong>in</strong> advanced<br />
WMSs. These organisations have realised<br />
that such <strong>in</strong>vestments are critical if they<br />
are to ga<strong>in</strong> visibility <strong>in</strong>to their warehouse<br />
<strong>in</strong>ventories and systematically automate<br />
key functions.<br />
Advanced WMS:<br />
While warehouse management<br />
applications of the past generally improved<br />
the efficiency of operations with<strong>in</strong> the<br />
four walls of a warehouse, advanced<br />
WMSs take organisational capabilities<br />
to a new level. This new generation of<br />
warehouse management applications<br />
offers added functionality that positions<br />
companies and their supply cha<strong>in</strong> partners<br />
to be more operationally efficient and<br />
responsive to customer demand. It helps<br />
companies maximise product placement<br />
strategies, prioritise tasks, implement<br />
fair productivity standards, and <strong>in</strong>crease<br />
logistics efficiency. Among the core<br />
characteristics of this new breed of WMS<br />
applications are as follows: Inventory<br />
management, work and task management,<br />
labour management, forecast<strong>in</strong>g, crossdock<strong>in</strong>g,<br />
slott<strong>in</strong>g, yard management, etc.<br />
Leverag<strong>in</strong>g such capabilities,<br />
companies can become best-<strong>in</strong>-class<br />
performers <strong>in</strong> distribution, warehouse,<br />
and supply cha<strong>in</strong> operations. The<br />
potential benefits delivered by advanced<br />
WMS are compell<strong>in</strong>g.<br />
Advanced solutions enable companies<br />
to <strong>in</strong>crease pick accuracy rates, shipp<strong>in</strong>g<br />
order rates, and perfect order rates to more<br />
than 99 per cent, eclips<strong>in</strong>g average and<br />
laggard companies that lack relevant WMS<br />
capabilities and perform at far lower rates.<br />
Reduced<br />
<strong>in</strong>ventory and<br />
logistics costs<br />
In this case goods are held for less time<br />
and move faster through warehouses and<br />
distribution centers. As a result, carry<strong>in</strong>g<br />
costs are reduced. Cross dock<strong>in</strong>g and<br />
48 CARGOTALK SEPTEMBER 2011<br />
yard management capabilities help<br />
firms avoid the time and expense of<br />
put-away. Meanwhile, automation<br />
reduces the costs of clerical activities and<br />
adm<strong>in</strong>istration labour.<br />
Greater<br />
responsiveness<br />
As customer expectations rise, advanced<br />
WMS enables firms to ensure that they<br />
are deliver<strong>in</strong>g perfect order performance<br />
while respond<strong>in</strong>g to grow<strong>in</strong>g demands<br />
and specifications. Meanwhile, firms ga<strong>in</strong><br />
better visibility, track<strong>in</strong>g, and traceability<br />
capabilities to support the requirements<br />
of various regulatory bodies. Such<br />
capabilities are <strong>in</strong>creas<strong>in</strong>gly important<br />
<strong>in</strong> terms of overall risk management and<br />
brand protection.<br />
Key questions:<br />
“upgrade”<br />
versus “rip and<br />
replace”<br />
If a company is now contemplat<strong>in</strong>g<br />
an <strong>in</strong>vestment <strong>in</strong> advanced WMS, it may<br />
be fac<strong>in</strong>g a critical decision. It may have<br />
to choose whether to upgrade its exist<strong>in</strong>g<br />
WMS system or “rip and replace” it to<br />
obta<strong>in</strong> desired capabilities. Here are the<br />
top questions to consider before mak<strong>in</strong>g<br />
a decision:<br />
What <strong><strong>in</strong>dustry</strong> best practices are<br />
critical to profitable growth? To determ<strong>in</strong>e<br />
whether to make an <strong>in</strong>vestment <strong>in</strong> WMS,<br />
it is first necessary to recognise what<br />
performance and capability gaps exist that<br />
might underm<strong>in</strong>e the company’s ability<br />
to effectively compete. Does it need, for<br />
<strong>in</strong>stance, full visibility <strong>in</strong>to warehouse<br />
<strong>in</strong>ventories? Does it need upstream and<br />
downstream visibility go<strong>in</strong>g beyond the<br />
four walls of the warehouse? Does it need<br />
new labour management capabilities?<br />
If the company identifies these gaps,<br />
it is necessary to then ask—Does the<br />
exist<strong>in</strong>g WMS system have the features<br />
necessary to address the company’s<br />
performance gaps? Does it, for <strong>in</strong>stance,<br />
provide such capabilities as labor<br />
forecast<strong>in</strong>g, slott<strong>in</strong>g, and radio-frequency<br />
identification (RFID) functionality?<br />
In some cases, the exist<strong>in</strong>g software<br />
may be adequate. The issue may simply<br />
be that certa<strong>in</strong> features or modules are<br />
underused. If the exist<strong>in</strong>g capabilities<br />
are adequate, then exploit them. If<br />
not, then the next question is—can the<br />
software provider deliver the features and<br />
capabilities the company seeks.<br />
While there is an argument for ripp<strong>in</strong>g<br />
out the exist<strong>in</strong>g solution if a particular<br />
technology is obsolete and will not be<br />
supported go<strong>in</strong>g forward, the reality is<br />
that most of the time rip and replace is<br />
a more complex and risky endeavour<br />
than it may seem at first. First, it turns<br />
exist<strong>in</strong>g systems <strong>in</strong>to stranded assets. Prior<br />
<strong>in</strong>vestments <strong>in</strong> them must be written off<br />
as one takes a new direction. Second,<br />
there is the challenge of implement<strong>in</strong>g<br />
a new system with new requirements<br />
and new <strong>in</strong>terfaces. High learn<strong>in</strong>g curves<br />
often can lead to project failure or<br />
underutilisation. F<strong>in</strong>ally, when companies<br />
must revamp their <strong>in</strong>frastructure and<br />
<strong>in</strong>vest <strong>in</strong> a whole new approach, they run<br />
the risk of reduced (or negative) ROI and<br />
long payback periods.<br />
Given the grow<strong>in</strong>g complexity of<br />
today’s markets, the last th<strong>in</strong>g managers<br />
want to <strong>in</strong>troduce to their companies is<br />
more complexity and confusion. Most of<br />
the time, it is easier to look for <strong>in</strong>cremental<br />
upgrades that can deliver new processes<br />
and capabilities. This approach produces<br />
clear bus<strong>in</strong>ess value and provides a<br />
superior path to performance if the<br />
company’s exist<strong>in</strong>g solution provider<br />
can deliver the required capabilities<br />
for best-<strong>in</strong>-class results. Unmistakably,<br />
companies must now beg<strong>in</strong> to<br />
contemplate these key questions if they<br />
hope to rema<strong>in</strong> competitive <strong>in</strong> today’s<br />
markets. They should <strong>in</strong>vestigate their<br />
options. If <strong>in</strong>cremental upgrades can put<br />
them on the path to better warehous<strong>in</strong>g<br />
and distribution performance, then<br />
stronger supply cha<strong>in</strong>s may be closer than<br />
they th<strong>in</strong>k.<br />
(Souma Das is VP sales and manag<strong>in</strong>g<br />
director, Infor <strong>India</strong>. The company<br />
makes bus<strong>in</strong>ess software For additional<br />
<strong>in</strong>formation, visit www.<strong>in</strong>for.com)<br />
WWW.CARGOTALK.IN
International News<br />
Statistics<br />
WORLD BANK’S LOGISTICS PERFORMANCE INDEX<br />
COUNTRY COMPARISON<br />
Int. Country LPI Customs Insfrastructure International Logistics Track<strong>in</strong>g Timel<strong>in</strong>ess<br />
LPI Shipments Quality and and<br />
Rank<br />
1 Germany 4.11 4 4.34 3.66 4.14 4.18 4.48<br />
2 S<strong>in</strong>gapore 4.09 4.02 4.22 3.86 4.12 4.15 4.23<br />
3 Sweden ................................ 4.08 .........3.88 ............4.03 ........... 3.83 ..............4.22 ...........4.22 ...........4.32<br />
4 Netherlands 4.07 3.98 4.25 3.61 4.15 4.12 4.41<br />
5 Luxembourg 3.98 4.04 4.06 3.67 3.67 3.92 4.58<br />
6 Switzerland 3.97 3.73 4.17 3.32 4.32 4.27 4.2<br />
7 Japan 3.97 3.79 4.19 3.55 4 4.13 4.26<br />
8 United K<strong>in</strong>gdom 3.95 3.74 3.95 3.66 3.92 4.13 4.37<br />
9 Belgium ............................... 3.94 .........3.83 ............4.01 ........... 3.31 ..............4.13 ...........4.22 ...........4.29<br />
10 Norway 3.93 3.86 4.22 3.35 3.85 4.1 4.35<br />
11 Ireland 3.89 3.6 3.76 3.7 3.82 4.02 4.47<br />
12 F<strong>in</strong>land 3.89 3.86 4.08 3.41 3.92 4.09 4.08<br />
13 Hong Kong SAR, Ch<strong>in</strong>a 3.88 3.83 4 3.67 3.83 3.94 4.04<br />
14 Canada 3.87 3.71 4.03 3.24 3.99 4.01 4.41<br />
15 United States ........................ 3.86 .........3.68 ............4.15 ........... 3.21 ..............3.92 ...........4.17 ...........4.19<br />
16 Denmark 3.85 3.58 3.99 3.46 3.83 3.94 4.38<br />
17 France 3.84 3.63 4 3.3 3.87 4.01 4.37<br />
18 Australia 3.84 3.68 3.78 3.78 3.77 3.87 4.16<br />
19 Austria 3.76 3.49 3.68 3.78 3.7 3.83 4.08<br />
20 Taiwan, Ch<strong>in</strong>a ...................... 3.71 .........3.35 ............3.62 ........... 3.64 ..............3.65 ...........4.04 ...........3.95<br />
21 New Zealand 3.65 3.64 3.54 3.36 3.54 3.67 4.17<br />
22 Italy 3.64 3.38 3.72 3.21 3.74 3.83 4.08<br />
23 Korea, Rep. 3.64 3.33 3.62 3.47 3.64 3.83 3.97<br />
24 United Arab Emirates 3.63 3.49 3.81 3.48 3.53 3.58 3.94<br />
25 Spa<strong>in</strong> 3.63 3.47 3.58 3.11 3.62 3.96 4.12<br />
26 Czech Republic .................... 3.51 .........3.31 ............3.25 ........... 3.42 ..............3.27 .............3.6 ...........4.16<br />
27 Ch<strong>in</strong>a 3.49 3.16 3.54 3.31 3.49 3.55 3.91<br />
28 South Africa 3.46 3.22 3.42 3.26 3.59 3.73 3.57<br />
29 Malaysia 3.44 3.11 3.5 3.5 3.34 3.32 3.86<br />
30 Poland 3.44 3.12 2.98 3.22 3.26 3.45 4.52<br />
31 Israel 3.41 3.12 3.6 3.17 3.5 3.39 3.77<br />
32 Bahra<strong>in</strong> ............................... 3.37 .........3.05 ...........3.36 .......... 3.05 .............3.36 ..........3.63 ..........3.85<br />
33 Lebanon 3.34 3.27 3.05 2.87 3.73 3.16 3.97<br />
34 Portugal 3.34 3.31 3.17 3.02 3.31 3.38 3.84<br />
35 Thailand 3.29 3.02 3.16 3.27 3.16 3.41 3.73<br />
36 Kuwait 3.28 3.03 3.33 3.12 3.11 3.44 3.7<br />
37 Latvia .................................. 3.25 .........2.94 ...........2.88 .......... 3.38 .............2.96 ..........3.55 ..........3.72<br />
38 Slovak Republic 3.24 2.79 3 3.05 3.15 3.54 3.92<br />
39 Turkey 3.22 2.82 3.08 3.15 3.23 3.09 3.94<br />
40 Saudi Arabia 3.22 2.91 3.27 2.8 3.33 3.32 3.78<br />
41 Brazil 3.2 2.37 3.1 2.91 3.3 3.42 4.14<br />
42 Iceland 3.2 3.22 3.33 3.1 3.14 3.14 3.27<br />
43 Estonia ................................ 3.16 .........3.14 ...........2.75 .......... 3.17 .............3.17 ..........2.95 ..........3.68<br />
44 Philipp<strong>in</strong>es 3.14 2.67 2.57 3.4 2.95 3.29 3.83<br />
45 Lithuania 3.13 2.79 2.72 3.19 2.85 3.27 3.92<br />
46 Cyprus 3.13 2.92 2.94 3.13 2.82 3.51 3.44<br />
47 <strong>India</strong> 3.12 2.7 2.91 3.13 3.16 3.14 3.61<br />
48 Argent<strong>in</strong>a 3.1 2.63 2.75 3.15 3.03 3.15 3.82<br />
49 Chile .................................. 3.09 .........2.93 ...........2.86 .......... 2.74 .............2.94 ..........3.33 ............3.8<br />
50 Mexico 3.05 2.55 2.95 2.83 3.04 3.28 3.66<br />
51 Panama 3.02 2.76 2.63 2.87 2.83 3.26 3.76<br />
(Source: CII Institute of Logistics and Amarthi Consult<strong>in</strong>g Report)<br />
CARGOTALK SEPTEMBER 2011 49
Shipp<strong>in</strong>g News<br />
Event Update<br />
DP WORLD’S ICTT IN COCHIN RECEIVES<br />
LARGEST CONTAINER VESSEL<br />
Recently, Coch<strong>in</strong>’s International Conta<strong>in</strong>er Transhipment Term<strong>in</strong>al (ICTT),<br />
which is operated by DP World, witnessed the berth<strong>in</strong>g of the largest<br />
ever conta<strong>in</strong>er vessel to call a South <strong>India</strong>n port – Maersk Sembawang<br />
of Maersk L<strong>in</strong>e. The S<strong>in</strong>gaporean flagged vessel Maersk Sembawang<br />
has a length of 319 metres and with a capacity of 6478 TEU is also<br />
the largest Maersk L<strong>in</strong>e Vessel to call <strong>in</strong> <strong>India</strong>. The previous largest<br />
Transpole Group organises Customers Meet<br />
50 CARGOTALK SEPTEMBER 2011<br />
conta<strong>in</strong>er ship to call South <strong>India</strong>n ports was also a Maersk L<strong>in</strong>e vessel,<br />
the Maersk Kalamata at Chennai port (length of 303.83 metres, capacity<br />
of 6,416 TEUs).<br />
Comment<strong>in</strong>g on the occasion Anil S<strong>in</strong>gh, senior vice president &<br />
manag<strong>in</strong>g director, DP World Subcont<strong>in</strong>ent said, “The ICTT with its<br />
crucial location <strong>in</strong> the subcont<strong>in</strong>ent is fast emerg<strong>in</strong>g as one of the<br />
important catalyst to <strong>India</strong>’s grow<strong>in</strong>g trade.”<br />
Accord<strong>in</strong>g to KK Krishnadas, chief executive officer, DP World Coch<strong>in</strong>,<br />
Maersk L<strong>in</strong>e’s decision to br<strong>in</strong>g the Maersk Sembawang to Coch<strong>in</strong><br />
reflects the grow<strong>in</strong>g faith of global shipp<strong>in</strong>g l<strong>in</strong>es <strong>in</strong> the potential of the<br />
<strong>in</strong>frastructure we have built <strong>in</strong> Coch<strong>in</strong>.<br />
“This is an important milestone for us <strong>in</strong> Coch<strong>in</strong> Port, and endorses our<br />
capability to handle large ma<strong>in</strong>l<strong>in</strong>e conta<strong>in</strong>er vessels with the highest<br />
productivity standards,” he added.<br />
ICTT is equipped with four super post-panamax tw<strong>in</strong> lift quay cranes, 15<br />
rubber-tired gantry cranes, 600 meters of quay length and dedicated rail<br />
connectivity with h<strong>in</strong>terland dest<strong>in</strong>ations. Connect<strong>in</strong>g key south <strong>India</strong>n<br />
markets like Bangalore, Coimbatore, Tirupur and Salem, the port has<br />
convenient access through rail, road and sea to important south <strong>India</strong><br />
ports like Tuticor<strong>in</strong> and Mangalore.<br />
Recently, Transpole Group<br />
organised its first Customers<br />
Meet <strong>in</strong> Chennai. The event was<br />
well-attended by its customers,<br />
shipp<strong>in</strong>g l<strong>in</strong>es, Airports Authority<br />
of <strong>India</strong> officials and several other<br />
dignitaries from the logistics<br />
<strong><strong>in</strong>dustry</strong>. Transpole, a grow<strong>in</strong>g<br />
logistics service provider, has<br />
its offices across <strong>India</strong> and<br />
<strong>in</strong> S<strong>in</strong>gapore, Malaysia, Korea<br />
and Hong Kong.<br />
WWW.CARGOTALK.IN
Family Album<br />
Club Function<br />
52 CARGOTALK SEPTEMBER 2011<br />
Air Cargo Club of Delhi<br />
GETS NEW MANAGING COMMITTEE<br />
The AGM of the ACCD has elected<br />
the new manag<strong>in</strong>g committee for<br />
the year 2011-12. Sunil Kohli<br />
re-elected as president. Other office<br />
bearers are J.P.S<strong>in</strong>gh, vice president;<br />
Yashpal Sharma, hon. secretary and<br />
Rav<strong>in</strong>der Katyal, Treasurer.<br />
WWW.CARGOTALK.IN
Family Album<br />
Club Function<br />
54 CARGOTALK SEPTEMBER 2011<br />
Richard Theknath<br />
ELECTED AS PRESIDENT, ACCB<br />
The Air Cargo Club of Bombay (ACCB) recently elected its new manag<strong>in</strong>g committee<br />
for the year 2011-12 with Richard Theknath, president; Clifton Fernandes,<br />
vice president; Gopal Devadiga, secretary<br />
and HS Arora, Treasurer.<br />
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Family Album<br />
Airl<strong>in</strong>es & Logistics<br />
American Airl<strong>in</strong>es organises<br />
EDUCATIONAL TRIPS TO CHICAGO<br />
Recently, American Airl<strong>in</strong>es organised an educational trips to Chicago for its top customers.<br />
Dur<strong>in</strong>g the tours the customers also visited AA Cargo facility at Chicago Airport.<br />
An even<strong>in</strong>g with<br />
DAMCO INDIA’S NORTH INDIA CUSTOMERS<br />
56 CARGOTALK SEPTEMBER 2011<br />
Damco <strong>India</strong> organised a<br />
meet to honour its North <strong>India</strong><br />
customers on 26 July 2011 <strong>in</strong><br />
New Delhi. The company also<br />
<strong>in</strong>troduced Damco’s global<br />
CEO, Rolf Habben-Jansen.<br />
WWW.CARGOTALK.IN
Study & Survey<br />
Market Trends<br />
<strong>India</strong>n companies<br />
<strong>in</strong>creases import<br />
from Europe to offset losses<br />
It is pert<strong>in</strong>ent to mention that<br />
the bilateral trade figures that<br />
stand at over USD 67 billion,<br />
makes Europe <strong>India</strong>’s largest<br />
and most important trad<strong>in</strong>g<br />
partner globally. The current economic<br />
situation, though result<strong>in</strong>g <strong>in</strong> number of<br />
procedural and regulatory obstacles for<br />
<strong>India</strong>n companies to expand and or do<br />
bus<strong>in</strong>ess <strong>in</strong> the cont<strong>in</strong>ent, still provides for<br />
needed returns on the <strong>in</strong>vestments made<br />
and bus<strong>in</strong>ess relationships forged <strong>in</strong> the<br />
years to come.<br />
58 CARGOTALK SEPTEMBER 2011<br />
A recent survey by FICCI on “Current Economic<br />
Scenario <strong>in</strong> Europe and its Impact on <strong>India</strong>n<br />
Industry” apprehends an adverse effect on <strong>India</strong>’s<br />
bus<strong>in</strong>ess prospect. As the <strong><strong>in</strong>dustry</strong> has seen a<br />
downturn, they have ventured out for explor<strong>in</strong>g<br />
new markets. CT Bureau<br />
EU clearly represents a large consumer<br />
base (close to 500 million potential<br />
consumers) if the entire bloc of 27 countries<br />
is considered to be a s<strong>in</strong>gle market. Its<br />
economic, trade and <strong>in</strong>vestment policies<br />
generally welcome foreign <strong>in</strong>vestment<br />
traditionally view<strong>in</strong>g it as a means to<br />
promote employment and capital formation.<br />
Aga<strong>in</strong>st the backdrop of the current<br />
economic slowdown, FICCI conducted a<br />
survey among <strong>India</strong>n companies that are<br />
do<strong>in</strong>g bus<strong>in</strong>ess and or have <strong>in</strong>vested <strong>in</strong><br />
Europe <strong>in</strong> the past to assess the impact of<br />
the current economic turmoil on <strong>India</strong>n<br />
companies with reference to their bus<strong>in</strong>ess<br />
<strong>in</strong>terests and <strong>in</strong>vestments made there.<br />
Survey F<strong>in</strong>d<strong>in</strong>gs<br />
On the current economic crisis <strong>in</strong><br />
Greece, Spa<strong>in</strong>, Ireland, Portugal and<br />
now <strong>in</strong> Italy, there has been absolute<br />
unanimity <strong>in</strong> the surveyed companies that<br />
the ongo<strong>in</strong>g crisis is the manifestation of<br />
larger issues and economic ills plagu<strong>in</strong>g the<br />
European economies today. 53 per cent of<br />
the companies have said that the ongo<strong>in</strong>g<br />
crisis has already resulted <strong>in</strong> their bus<strong>in</strong>ess<br />
prospect <strong>in</strong> the region adversely impacted.<br />
The concern po<strong>in</strong>t is that over 75<br />
per cent of the surveyed companies have<br />
quoted a loss of 10-15 per cent <strong>in</strong> terms<br />
of bus<strong>in</strong>ess generation from the European<br />
region. Over 30 per cent of the <strong>India</strong>n<br />
companies surveyed have already begun<br />
to look beyond Europe. They have begun<br />
to gradually look for greener pastures <strong>in</strong><br />
African countries, Middle East, South Asia<br />
and even <strong>in</strong> North America.<br />
To maximize their benefits and to<br />
alleviate their bus<strong>in</strong>ess losses <strong>in</strong> terms of<br />
reduced demands <strong>in</strong> European markets,<br />
<strong>India</strong>n manufacturers are aggressively<br />
pursu<strong>in</strong>g new bus<strong>in</strong>ess plans. This <strong>in</strong>cludes<br />
<strong>in</strong>creased imports of high-end mach<strong>in</strong>ery<br />
and technology from Europe due to<br />
highly competitive prices be<strong>in</strong>g offered by<br />
European exporters.<br />
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