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Singapore Welcome Centre (SWC) under
Contact Singapore. The SWC aims to
attract “queen bee” individuals to
Singapore’s shores.
“SWC’s target group is the segment of
top global talent who are economic value
creators,” says Ms Ng Siew Kiang,
Executive Director, Contact Singapore.
“These are individuals who can create
economic activities and jobs in Singapore
by leveraging on their skills, experience,
wealth and infl uence.”
According to Ms Ng, such individuals
are established business leaders,
entrepreneurs or skilled talent, and would
bring with them business activities and
investments that generate economic
wealth and good jobs for Singapore.
The SWC aims to provide a one-stop
“concierge service” to such individuals.
“These services include facilitating the
business interests of these individuals in
Singapore, as well as their personal
interests,” says Ms Ng.
Another initiative that enhances
Singapore’s position as an HR hub is the
establishment of premier conferences,
including signature
events such as the
Singapore Human
Capital Summit. The
2008 Summit drew
some 760 C-suite
participants from
over 20 countries to
discuss issues in
human capital
Ms Ng Siew Kiang
development that is
signifi cant to Asia.
“We can build on this successful
Summit to develop it as a world-class
event – one that business leaders can
look forward to each year for the best in
Asian human capital management,” says
Ms Low Peck Kem, Project Director,
National HR Capability, Ministry of
Manpower (MOM).
The introduction of the HR
Workforce Skills Qualifi cations
(WSQ) system – to improve
the skills and competencies of
HR professionals in Singapore –
is yet another approach in
efforts to maintain Singapore’s
competitive edge in talent
Ms Low Peck Kem
management and
workforce
development.
This
comprehensive
national system
facilitates entry into
the HR profession
and provides a clear
route of
advancement for HR
practitioners in terms of the skills and
competencies they need to further their
careers, with the option of specialising in
recruitment, compensation and benefi ts,
or talent management.
Employers can rely on this national
certifi cation system to recruit and
recognise HR professionals.
“Continuous upgrading is key to
maintaining skills
currency and
retaining
competitiveness,”
says Ms Lynn Ng,
Director, Community
and Professional
Services Division,
Singapore Workforce
Development
Ms Lynn Ng
Agency (WDA).
“Companies need competent HR
professionals who can apply human
capital practices that are not only relevant
across the Asian market, but also aligned
with their strategic goals.”