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PEOPLE • PERSPECTIVES • POSSIBILITIES ⁄ WWW.CHALLENGE.GOV.SG⁄ MAY-JUNE 2009
PUBLISHER
PS21 Offi ce, Prime Minister’s Offi ce
(Public Service Division)
The Treasury, 100 High Street #02-03 Singapore 179434
Tel: 6332-7251 Fax: 6333-4010
E-mail: psd_challenge@psd.gov.sg
Website: www.challenge.gov.sg
EDITOR
Tay Li Shing
ASSISTANT EDITORS
Wendy Goh and Edmund Soo
EDITORIAL ADVISOR
Calvin Phua
PS21 OFFICE EDITORIAL ASSISTANTS
Joann Lau, Ng Shu Zheng and Amy Sum
For enquiries or feedback on Challenge,
Please write to the Editor at PS21 Offi ce,
The Treasury, 100 High Street, #02-03, Singapore 179434.
Tel: 6332-7251 Fax: 6333-4010
E-mail: psd_challenge@psd.gov.sg
A former journalist
with The
Straits Times,
Tan Ee Sze has
extensive experience
in developing
and managing
publications.
She is also the
author of several
commemorative
books and children’s
publications.
PUBLISHING AGENT
SPH Magazines Pte Ltd
MANAGING DIRECTOR
Dennis Pua
GENERAL MANAGER
Christopher Tay
GROUP EDITOR
Joanna Lee-Miller
SENIOR EDITOR
Azreen Noor
CONTRIBUTING EDITOR
Tan Ee Sze
WRITER
Foo Yong Han
EXECUTIVE SUB-EDITOR
Esther Lew
ASSOCIATE CREATIVE DIRECTOR
Alex Goh
ART DIRECTOR
Ginny Gay
BUSINESS DEVELOPMENT MANAGER, CUSTOM PUBLISHING
Sharon Chan
EXECUTIVE, CUSTOM PUBLISHING
Jessie Kek
SENIOR EXECUTIVE, PUBLISHING SERVICES
Mustapha Mohamed
Anna Yap has been
using the Internet
since she was given
a copy of the fi rst
browser – Mosaic –
in 1993. Since then,
she has been writing
about IT and Internetrelated
topics. She’s
also held the position
of senior associate
with a leading PR
agency.
CONTRIBUTORS
Previously a journalist
with The Straits Times
and The Business
Times, Susan Tsang
was also news editor
for technology news
portal Singapore.
CNET.com. She was
also one of the writers
behind Singapore: The
Encyclopedia.
James Gerard Foo, Ye Dejing
Lianne Tan is a
freelance writer and
Singapore Tourism
Board-licensed
guide. Prior to this,
she spent more
than 14 years
as a marketing
communications
professional in the
technology sector.
Challenge is published bimonthly by SPH Magazines Pte Ltd (Registration No: 196900476M)
for PS21 Offi ce, Prime Minister’s Offi ce (Public Service Division). Copyright of the materials
contained in this magazine belongs to PS21 Offi ce. Nothing in here shall be reproduced in
whole or in part without prior written consent of PS21 Offi ce. Views expressed in this magazine
are not necessarily those of PS21 Offi ce nor SPH Magazines Pte Ltd and no liabilities shall be
attached thereto. All rights reserved. Editorial enquiries should be directed to the Editor, PS21
Offi ce, The Treasury, 100 High Street, #02-03, Singapore 179434. Tel: +65-6332-7251, Fax:
+65-6333-4010, E-mail: psd_challenge@psd.gov.sg Unsolicited material will not be returned
unless accompanied by a self-addressed envelope and suffi cient return postage. While every
reasonable care will be taken by the Editor, no responsibility is assumed for the return of
unsolicited material. All information correct at time of printing. Printed in Singapore by Times
Printers (Registration No: 196700328H).
STB
TopInAsia
Singapore was the highest-ranked country in Asia, and 10th
out of 133 countries measured for the attractiveness of their
environments in developing the travel and tourism industry,
according to the World Economic Forum’s latest Travel &
Tourism Competitiveness Report 2009.
Improving six places from its overall ranking in the 2008
report, Singapore placed fi rst for its policy environment,
indicating that its rules and regulations are highly conducive to
the development of its travel and tourism industry. Such
policies include those that facilitate foreign ownership and
Foreign Direct Investment, well-protected property rights,
few visa restrictions and transparency of policy making.
Singapore also came in fi rst in human resources, scoring
high in the quality of its education system, extent of staff
training, ease of hiring foreign labour, as well as hiring and
fi ring practices.