CARTIER - The Time Place

Exclusive
Reportage:
ROLEX
At The Heart
Of It All
HAMILTON
The Magic
Of Cinema
#36
CARTIER
The Timeless Tank
IWC
High-Flying with IWC
Girrard-Perregaux
Three Tributes

cartier.com

Engineered for men
who don’t glide on mainstream.
Spitfire Perpetual Calendar Digital Date-Month. Ref. 3791: In 1936, the Royal Air Force commissioned over 300 fighter planes designed
by Reginald J. Mitchell. It was probably influenced by the fact that Mitchell had chosen to throw overboard almost every conventional idea
about aircraft design in the book. The Spitfire, as the plane was known, came with a much greater wingspan and elliptical wings of the kind
previously found only on commercial aircraft. The result was an incredibly manoeuvrable aircraft capable of flying tight curves that was to rule
the sky for the best part of three decades. A masterpiece of mechanics, it established itself as one of the most fascinating and revered aircrafts
ever built. The design engineers at IWC in Schaffhausen set about giving their own version of the Spitfire a similar repertoire of innovations.
The Spitfire Perpetual Calendar Digital Date-Month is equipped with a unique mechanical perpetual calendar that will require no adjustment
until March 2100. And that gives the owner – like the Spitfire itself – plenty of time to soar elegantly above the rest. IWC. Engineered for men.
IWC Schaffhausen Boutiques: Zurich | Geneva | New York | Dubai | Hong Kong | Beijing | Shanghai | Singapore | Kuala Lumpur www.iwc.com
For more information please call +852 2829 2729 or contact info@iwc.com.

www.corum.ch

THE TIME PLACE : Pacific Place (62-21) 5140 2776 Plaza Senayan (62-21) 572 5759 Plaza Indonesia (62-21) 310 7715 Tunjungan Plaza 4 (62-31) 532 7991
INTime : Plaza Senayan (62-21) 572 5323 Pondok Indah Mall 2 (62-21) 7592 0797 Senayan City (62-21) 7278 2181 Paris Van Java (62-22) 8206 4135
AUTHORIZED SERVICE CENTRE : (62-21) 2927 2780

panerai.com
radiomir 8 days titanio - 45mm
THE TIME PLACE: Jakarta - Plaza Indonesia: +62 21 310 77 15 & Plaza Senayan: +62 21 572 57 59
Surabaya - Tunjungan Plaza IV: +62 31 532 7991

Mediterranean Sea, 1940s. “Gamma” men in training.
The diver emerging from the water is wearing a Panerai compass on his wrist.
historyandheroes.

We prefer not to be measured by dimensions.
Four tiny mechanisms with a big impact on accuracy
(shown original size from top to bottom): fusée-and-chain
transmission, tourbillon, Lange balance spring, and
patented stop-seconds device for the tourbillon
The RICHARD LANGE TOURBILLON “Pour le Mérite” incorporates
no fewer than four exceptional mechanisms that enhance
precision: the tiny fusée-and-chain transmission, the delicate
tourbillon, the ultra-thin Lange balance spring, and – not least –
the patented stop-seconds device for the tourbillon which makes
it possible to set the watch with one-second accuracy in the first
place. To showcase the fascinating interaction of the many individual
parts, an aperture in the dial affords an unobstructed view of the
The Time Place Boutique: Pacific Place +6221 5140 2776

Unless it’s a new dimension of accuracy.
movement. Just before the hour hand sweeps across this opening,
a newly developed pivoting dial segment with the numerals VIII
to X completes the dial, so the hour remains clearly legible at all
times. Never before has an A. Lange & Söhne watch been endowed
The RICHARD LANGE TOURBILLON
“Pour le Mérite”
with so many complications that simultaneously enhance its rate
accuracy, settability, and readability. And so, this remarkable
timepiece truly deserves the attribute “Pour le Mérite”, an honour
so far conferred only on three other A. Lange & Söhne watches.
Authorized Service Centre: +6221 2927 2780 www.lange-soehne.com

12 A-B

The The leading leading retailer retailer of fine of fine luxury luxury watches watches
Experience the fine the fine service service of our of timepieces our timepieces consultants
In a In sophisticated a sophisticated and and friendly friendly environment
With With complete complete reliability reliability in QUALITY in QUALITY and and PRICE PRICE
FOLLOW FOLLOW US US
TheTimePlace TheTimePlace @TheTimePlace
@TheTimePlace

WELCOME NOTE
14
This issue of The Time Place is truly noteworthy,
with its cover featuring the latest version of the
iconic Tank watch from Cartier. One of the
brand’s foremost collections, the Tank was
fi rst introduced in 1917 and was designed by
Louis Cartier, who derived inspiration from an
aerial view of military tanks, hence the name. Spanning so
many years, and with various versions that has strengthened
the line, Cartier recently unveiled the Tank Anglaise,
the newest offering from the Tank family. With generous
proportions and beautiful details that stay true to the Tank
legacy – elegant parallel brancards that resemble tank tracks,
the Roman numerals on its face, the chemin-de-fer chapter
ring, and the blued-steel sword-shaped hands – the Tank
Anglaise is a wonderful addition to one of Cartier’s foremost
collections.
Like Cartier, other notable watch brands in haute horlogerie
are also introducing their latest offerings just in time for
the holidays. IWC goes high-fl ying with two new Spitfi re
timepieces: the Spitfi re Perpetual Calendar Digital Date-
Month and the Spitfi re Chronograph. Girard-Perregaux,
on the other hand, pays tribute to one of La-Chaux-de-
Fonds’ sons, Le Corbusier, a titan of architecture, with its
limited edition Le Corbusier Trilogy. Roger Dubuis takes on
a whole new world with its Pulsion watches – the Skeleton
Flying Tourbillon in Titanium and the Chronograph in
Black Titanium – perfectly suited for the avid venturer and
Baume & Mercier offers captivating timepieces (and possible
Christmas gift options) from three of its most popular lines,
Linea, Hampton and Capeland.
Furthermore, we also feature an exclusive coverage on the
recent inauguration of the latest state-of-the-art building
built within the Rolex Bienne facility. An important addition
to the Manufacture des Montres Rolex S. A., the 230,000m³
structure signifi es the brand’s full control over the production
of its Rolex watch movements.
To wrap up 2012, we have more exclusive stories, as well as
interviews with some of the distinguished people behind the
world’s top watch brands, within this exceptional instalment
of The Time Place magazine. See you all in 2013!
Irwan Danny Mussry
Editor-In-Chief and Publisher

16
36
14 WELCOME NOTE
COVER FEATURE
50 CARTIER
Th e Timeless Tank
Cartier’s iconic watch collection
remains relevant today
The
Time Place
INDONESIA
FEATURE
54 IWC
High-Flying with IWC
IWC Schaff hausen introduces two new
Spitfi re timepieces
58 GIRARD-PERREGAUX
Th ree Tributes
Girard-Perregaux presents the Le Corbusier Trilogy
62 ROGER DUBUIS
A New World
Roger Dubuis introduces its new Pulsion collection
66 BAUME & MERCIER
Perfect Gifts
Baume & Mercier off ers iconic collections to
brighten the holiday season
EXCLUSIVE REPORTAGE
70 ROLEX
At Th e Heart Of It All
Rolex faces the future with a new
21st century facility
76 HAMILTON
Th e Magic Of Cinema
A sneak peek at the Hamilton
Behind the Camera Awards
80 AUDEMARS PIGUET
From Avant-Garde to Iconic
Celebrating 40 years of the Royal Oak collection
CONTENTS
22 26 44
76
INTERVIEW
84 SYLVAIN DOLLA
86 JEAN-FRÉDÉRIC DUFOUR
88 JEAN-MARC PONTROUÉ
90 FABIEN DE NONANCOURT
92 JOANNA LANGE
REGULAR COLUMNS
18 SOCIETY
36 INDUSTRY NEWS
75 PHOTO SHOOT
98 CELEBRITIES
94 TREND SPOTTING
Revolutionising Time
Carl Cunanan discusses
the only constant element
of time - change
The Time Place Magazine, Edition 36.
All rights reserved, copyright 2012 by PT Komunikasi Perkasa International
Reproduction in whole or part without permission is prohibited
Editor-in-Chief and Publisher: Irwan Danny Mussry
Chief Editorial Advisor: Shannon Hartono
Managing Editor: Maria Zarah Gregorio Viado
Production Manager: Anindita Maharupini
Contributors: Christine Terrisse, Liza Soraya, Andini Haryani, Meirini Sucahyo,
Geraldine Tan, Carl Cunanan
Art Director: Noni Soeparman
Contributing Photographers: Edhi Tirta Yudha, Pudji, Ibey Saurenman, Jared Wong, Andreas
For Advertising Inquiries:
Please contact Anindita Maharupini at anindita.maharupini@time.co.id or +62 21 2927 2708
To receive a free copy of The Time Place Magazine at your home or offi ce,
Please contact us at subscription@time.co.id or +62 21 2927 2708
Printed by: PT. Printindo Utama
info@printindo.net
The Time Place, Plaza Senayan:
Plaza Senayan, Level 1 #125, Jakarta, tel: +62 21 572 5759
The Time Place, Plaza Indonesia:
Plaza Indonesia, Level 1 #165, Jakarta, tel: +62 21 310 7715
The Time Place, Pacifi c Place:
Pacifi c Place, Ground Floor #12A-B, Jakarta, tel: +62 21 5140 2776
The Time Place, Tunjungan Plaza 4:
Tunjungan Plaza 4, Level UG # 14-16, Surabaya, tel: +62 31 532 7991
www.thetimeplace.co.id
Follow us on TheTimePlace and @TheTimePlace
50
66

SOCIETY
18
1 2 3
Lange 1 In Jakarta
A. Lange & Söhne unveiled its SIHH 2012
collection in Indonesia last September including
three new watches: The Grand Lange 1, The
Lange 1 Tourbillon Perpetual Calendar and
The Lange 1 Time Zone. To celebrate, the
watchmaker and its exclusive retailer, The Time
Place, held a cocktail reception at Onfi ve, Grand
Hyatt Hotel, Jakarta which was attended by more
than 60 selected VIP guests. Managing Director
of A. Lange & Söhne Asia Pacifi c, Mr. Franck
Giacobini, gave the opening remarks, and Head
of A. Lange & Söhne Akademie, Ms. Joanna
Lange, gave the guests an exclusive preview of
the new collection.
5 6
7
4
1. Yenny Kwan & Rina 2. Robby Alamsyah 3. Franck Giacobini 4. David Weber presented A. Lange & Söhne’s movement parts to the customers
5. Jeffry S, Dr. William & Andry Firdaus 6. Paul F. Lie 7. Tong Wong & Suryawaty Tatang.

SOCIETY
20
1 2 3 4
6
One For Three
A cocktail reception to unveil Breitling’s One
Heart Three Legends collection was held last
September by the brand and The Time Place at
Puro, City Plaza, Jakarta. Featuring the Chronomat
44 GMT, Navitimer Cosmonaute and Transocean
Chronograph Unitime, the collection is one of
Breitling’s best. The General Manager of Breitling
Asia Pacifi c, Mr. Mike Neo, gave the opening
speech and the event was attended by more
than 89 VIP guests and timepiece connoisseurs
including Mr. Ted P. Sulisto, Mr. Tigor Siahaan,
Mr. Ramesh Mukhi, Mr. David Clement and Ms.
Agnes Jennifer. Music played by Ms. Tantri and DJ
Jacqueline entertained those in attendance.
7
5
1. David Clement & Agnes Jennifer 2. Ratih & B. Adisukarta 3. Farah Tubagus & Greg Maras 4. Ted Sulisto 5. Suraj & Amar 6. Nini Sutopo & Matt Simon
7. Nisa & Noldy Suwakto 8. R. Adhityas Nugroho 9. Ridwanto Wibowo.
8
9

SOCIETY
22
1 3 4
2
Off To The Carnival
The annual Fashion Carnival was held last
September by the DestinAsian Media Group in
collaboration with Plaza Indonesia. This year’s
carnival featured exciting games and wonderful
prizes for the guests. The Time Place, which has
been taking part in the event since 2010, held
a special competition in assembling watch
parts. The winner assembled the watch parts
in the fastest time of fi ve minutes and received
a Corum Admiral’s Cup Legend 38 timepiece.
Throughout the event, guests were also treated
to music provided by a DJ and art by a Paper
Silhouette artist.
5 6
7 8 9
1. May Farida & Herlina Pandawa 2. Yuan Reva & Santi Felejanti 3. Michelle Surja Putra & Okkie Nikijuluw 4. Tina Effendy 5. Samira Ducros, Sherly Worth
& Tris Rothenberg 6. Astrid Suryatenggara & Refael A. Sani 7. Michele Worth tried to assemble the watch movements 8. The fi rst winner, Klaudia Bogdavik,
received Corum Admiral’s Cup Legend 38 9. Francisca Lim, Danisa Suwandi & Ben Oviza.

www.blancpain.com
AUTHORIZED RETAILER • THE TIME PLACE • PACIFIC PLACE • TEL. 021-51402776
Collection Fifty Fathoms
( réf. 5015 -3630 -52)

SOCIETY
1 2
3
24
6
For The Ladies
To celebrate the launch of its Velvet Collection
in Jakarta, Roger Dubuis together with Time
International co-hosted an elegant tea party
for 40 ladies at Rumah Kertanegara. The venue
was perfect to create a luxurious ambience for
a soiree that involved cocktails, macaroons,
cupcakes, and even a tarot reader. The event
was indeed made for women. Mr. Nicholas
Gigaud, General Manager Roger Dubuis
South East Asia, “With the Velvet collection
that represents the World of the Diva, we are
looking to cater to women who, in addition
to appreciating exquisite timepieces, are also
passionate about fi ne watch-making.”
7
4 5
7
1. Yanny Tan & Mimi Barbie 2. Cindy Widjojo, Millie Stephanie, Esye Hadi & Nancy S. 3. Eddie Tioh & Pini Benny 4. Karina Soekarno & Uschi Quarello 5. Ign
Birawa Dharmaputra & Cicilia Rosalinda 6. Reza, Maya & Dolly 7. Lola Ginting & Sarah Moerad 8. Nicholas Gigaud
8

SOCIETY
26
1 2
3
5
Lucky Eight
Chopard and The Time Place sponsored the
Prestige Gala 2012 last October at the Ballroom
of the Four Seasons Hotel, Jakarta. The most
anticipated event of the social calendar was
held to commemorate Prestige Indonesia’s
eight glorious years of being the source of highend
information from Indonesia and beyond.
The anniversary party, graced by more than
450 people, was opened by speeches from
the men of the evening; Mr. Ronald Liem of
DestinAsian Media Group and Mr. Patrick
Normand, Managing Director of Chopard
Asia. A ‘Silent Auction’ was also held with all
proceeds going to Yayasan AIDS Indonesia.
4
6 7 8
1. Didit Hediprasetyo, Adinda Bakrie Ong, Ronald Liem & Patrick Normand 2. Caroline Zachrie 3. Dian Sastrowardoyo 4. Toasting ceremony 5. Mia Egron
6. Dewi Moran 7. Farah Quinn 8.Widi Wardhana

1 2 3
4
7
8
5 6
Lovely Chopard
SOCIETY
An elegant luncheon was held by Chopard
on October 16, 2012 at the Louis Room,
Orient 8, Hotel Mulia Jakarta to introduce its
collections: Chopard Happy Diamonds, Happy
Sport, Imperiale and a few high jewellery
watch pieces. The event was attended by 16
VVIP ladies, as well as two special gentlemen,
namely, Mr. Ronald Liem, publisher of Destin-
Asian Media Group, and Mr. Patrick Normand,
Managing Director of Chopard Asia. Following
the success of the Prestige Gala 2012, held a
week earlier, the luncheon aimed to strengthen
relations between Prestige, Time International
and their VVIP customers.
9 10
1. Fernanda Tjahjadi 2. Salina Noerdin 3. Dewi Ivo 4. Veronica Colondam 5. Hana Laksmono & Amalia Wirjono 6. Esti Nurjadin 7. Sara Djodjo Hadikusumo
8.Dina Lestari 9. Reni Paringkuan 10. Ira Lembong
27

SOCIETY
28
1 2
3 4
New From Corum
To highlight the 2012 novelties to VIP customers
in Surabaya, Corum and The Time Place held
a Corum Customer Event at Capital Lounge,
Lenmark Mall, Surabaya. More than 100
select VIP guests attended the event held last
October 12, 2012. Mrs. Nicole Segundo gave the
opening speech and a toast by Mr. Syd Aw Yong,
Mr. Adhidarma, and Mrs. Imelda Zuchriany
from Time International followed. Mrs. Nicole
Segundo and the Corum team then gave a
presentation of the brand’s new collection.
Canapés, red wine, white wine, champagne
and mocktails were served to the distinguished
guests who attended the event.
7 8
5 6
1. Mr. & Mrs. Eko Bimantoro 2. Mr. & Mrs. Ronny Ramba 3. Nicole Segundo 4. Verawaty 5. Some of Corum 2012 Novelties 6. Mr. & Mrs. Herman
7. Mr. & Mrs. Joseph Kanginan 8. R. Wardhana 9. Product viewing
9

NOW AVAILABLE AT:
PLAZA INDONESIA Level 1 No.165-168
Jl. MH. Thamrin Kav. 28-30 Jakarta 10350
Tel: +62 21 310 77 15
PLAZA SENAYAN Level 1 No.125-127
Jl. Asia Afrika No.8 Jakarta 10270
Tel: +62 21 572 57 59
www.hublot.com • twitter.com/hublot • facebook.com/hublot
King Power UNICO King Gold Carbon.
UNICO column-wheel chronograph movement,
72-hour power reserve, manufactured
in-house by Hublot. Case in 18K red gold
crafted using a unique new alloy: King Gold.
Bezel in carbon fiber. Black rubber bracelet.

SOCIETY
30
1 2 3
6
To Flight
Last October, Bell & Ross introduced an
exceptional Basel 2012 collection of timepieces,
the Flight Instruments. An exclusive cocktail
party was held at Bibliotheque, Sampoerna
Strategic Square Building, Jakarta by Bell & Ross
and its exclusive retailer in Indonesia, The Time
Place, to celebrate the launch of these timepieces.
General Manager of Luxury Timepiece Division
FJ Benjamin, Mr. Dimitri Aubert; Sales Director
of Bell & Ross, Mr. Fabien de Nonancourt; and
President and CEO of Time International, Mr.
Irwan Danny Mussry, attended the soiree with
more than 130 select VIP guests and timepiece
connoisseurs.
4 5
7 8 9
1. Lisa Gunawan, Ineke Widjaya & Hariyanto Djumali 2. Coudroy Nilli & Coudroy Jean Philippe 3. Dimitri Aubert & Fabien De Nonancourt 4. Fabrice, Laurent
& Jc 5. M. Aziz 6. Miji Lee & Vinchi Cuyegkeng & 7. Lulu Yunita & Nata Noel Yanatan 8.Diana Sulaiman & Fira Wirdasanti 9. Marc Joly & Tience Sumartini

SOCIETY
1 2
3
4
7
32
More of Fendi
FENDI recently opened its second store
in Indonesia, to the delight of its loyal and
sophisticated clientele. The Italian luxury
fashion house chose Plaza Senayan for its
second location. The opening was hosted by
Mr. Jung Kim, General Manager of FENDI
Asia Pacifi c, and Mr. Irwan Danny Mussry,
President and CEO of Time International.
The store is beautifully designed and carries
the complete range of women’s accessories
including leathergoods, shoes, small leather
goods, timepieces and eyewear.
8
5 6
1. Ina Lang 2. Jung Kim & Emmanuel Tisseyre 3. DJ Devina & Bertrand Antolin 4. Aimee Juliette 5. Aline Adita 6. Bunga Citra Lestari, Hannah Al Rashid &
Rianti Cartwright 7. Irwan D. Mussry & Wulan Guritno 8. Aura Kasih 9.Millane Fernandez 10. Banyu Biru & Pevita Pearce
9
10

Wanderlust and Breguet
Every traveller is in search of adventure. He travels to see new
places, do new things to nd a situation or a place that takes
one’s breath away. This eternal quest for something more is
shared by the distinguished watch brand, Breguet.
Associated with innovative watch-making since 1775, the
Manufacture has steadily endeavoured to improve the science
of time measurement with its inventions such as the pare-chute
shock absorber, the raised terminal curve on the balance-spring
(the so-called Breguet spring) and the tourbillon.
In its quest for precision, it introduced its rst
watches with silicon balance-spring and escapement
in 2006. Since then Breguet has continuously
used silicon in its watches and aims to use silicon
components in all its horological works of art by
2013.
Furthermore, the brand has also invested greatly in research
into high-frequency balances and the application of magnetism
in its watches. In 2011, it introduced the Classique 5717 Hora
Mundi timepiece which featured an all new innovation – the
instant-jump time zone display system.
The Breguet Classique Hora Mundi 44mm
The rst mechanical watch with an instant-jump time zone
display that allows the enthusiastic traveller the capability to
display the time in two time zones by simply pressing a button,
the Classique 5717 Hora Mundi is also equipped with a memory
featuring synchronised date, day/night and city indications.
Finely crafted using 18-carat red gold or 950 platinum and
measuring 44 mm in diameter, the timepiece possesses a
translucent lacquered dial adding even more allure to its already
captivating beauty.
The Breguet Classique Hora Mundi
Following the success of the Classique 5717 Hora Mundi,
Breguet strives on to create new models for its current collection
of ne watches. The Manufacture recently presented two
wonderful watches at Baselworld 2012 which travellers will nd
truly precious in their adventures. The Tradition Breguet 7067
GMT in white or rose gold is greatly representative of the
Breguet brand and the rst of its wristwatches to reveal the
mechanisms on the dial side of the baseplate. This collection
now features a time zone model, something that can prove very
useful for individuals with wanderlust.

The new reference 7067 has distinctive architecture that opens the
main components of the movement to admiration. Exuding stylish
elegance, the watch is also very easy to use. A button on the case
band at 10 o’clock quickly sets the time zone, which can be seen
on an off-centre dial at 12 o’clock.
A second engine-turned dial at 8 o’clock, shows the reference time
with its day/night indicator alternating between silver and black at
10 o’clock. Though equipped with this new feature, the timepiece
stays true to the identity of the collection with its anthracitecoloured
movement highlighting the balance wheel at 4 o’clock.
Both the Breguet spring with its raised terminal curve and the
inverted inline lever escapement are made from silicon and ensure
outstanding stability of rate, a result of Breguet’s technical prowess.
Aside from this, the manually wound 7067 has a power reserve
of 50 hours and is tted into a 40 mm case in rose or white gold.
The Tradition Breguet 7067 GMT in white or rose gold
is greatly representative of the Breguet brand and the
rst of its wristwatches to reveal the mechanisms on
the dial side of the baseplate.
The Breguet Marine GMT 5857
Travel the world with two of Breguet’s latest
masterpieces and satisfy your wanderlust cravings
in impeccable style.
The Breguet Marine GMT 5857
The Breguet Marine collection is yet another line which
has a new time zone model, available in a steel or rose
gold case. The Breguet Marine GMT 5857 features the
time zone as shown by its two central hands. A chapter
ring of hours, off-centre at 6 o’clock, shows the reference
time. An aperture for the dates in the reference time zone
makes the watch even more practical. Its identifying
features include the tough 42 mm case, as well as its
welded lugs, rubber strap and guards protecting the
crown. Thoroughly sturdy, the timepiece is afforded innate
sophistication with its engine-turned dial in a wave
pattern on silvered gold for the steel version and on blackened
rhodium for the rose gold one. Further details make
the watch intricately beautiful such as the hours chapters
which are differentiated by Roman numerals for the reference
time and Arabic numerals for the time zone.
Equipped with the self-winding 517F calibre movement,
the Breguet Marine GMT 5857 has a power reserve of 72
hours.

INDUSTRY NEWS
Out of
THIS
WORLD
After fl ying to an altitude of 39,045 metres in a helium-fi lled
balloon, Zenith ambassador Felix Baumgartner achieved
a record breaking jump from the edge of space. Wearing
the all-new El Primero Stratos Flyback Striking 10th chronograph,
the 43-year-old Austrian skydiving expert also broke two
other world records (highest freefall and highest manned balloon
fl ight). Zenith El Primero Stratos Flyback Striking 10th is now the
fi rst watch ever to cross the sound barrier in a near space environment.
The El Primero Stratos is equipped with the legendary El Primero ,
the world’s most accurate automatic chronograph movement, as
well as the Striking 10th and Flyback functions, making it an emi-
36
FELIX BAUMGARTNER
BREAKS NEW RECORDS
WITH ZENITH
Felix Baumgartner
wearing Zenith El
Primero Stratos
Flyback Striking 10th
Chronograph

nently suitable partner for Felix Baumgartner’s
exploit. “This project is all about
uniqueness, manpower and precision and
my Zenith watch perfectly matches the mission,”
said Felix Baumgarnter after the jump.
Baumgartner and his team spent fi ve years
training and preparing for the mission that
was designed to improve our scientifi c understanding
of how the body copes with the
extreme conditions at the edge of space.
Baumgartner landed safely with his parachute
in the desert of New Mexico after
jumping out of his space capsule at 39,045
metres and plunging back towards earth,
hitting a maximum speed of 1,342.8 km/h
(Mach 1.24).
Zenith watches have often accompanied pioneers
during their most incredible projects,
participating in some of the greatest human
adventures, including explorer Roald Amundsen’s
discovery of the North and South Poles;
Mahatma Gandhi’s peaceful fi ght for India’s
independence; Louis Blériot’s Channel crossing;
as well as John F. Kennedy’s political career,
amongst others. Felix Baumgartner now
joins this illustrious list.
Jump at 39,045
metres out of space
1,342.8 km
(Mach 1.24)
speed jumping
from the
stratosphere
Zenith-Red
Bull Stratos
Mission
capsule
Five years training
for the mission
Watch after
the jump
Safe landing at
Roswell, New Mexico
37

INDUSTRY NEWS
LIKE FATHER,
Like Son
“Every son quotes his father, in words
and in deeds,” says Terri Guillemets,
a quotation anthologist. Sons also
quote their fathers’ good taste and class.
IWC’s exclusive special edition duo watch
collection for father and son makes a great
symbol to celebrate this beautiful bond
between the older and younger generations
of the family.
The Big Pilot’s Watch and the Pilot’s Watch
Mark XVI are paired together to create
IWC’s Pilot’s Watches for Father and Son.
Individually these watches are fruits of
precision engineering and perfect craftsmanship.
Together they represent a pioneering
spirit, combined with a sense of
derring-do and adventure.
38
IWC RELEASES BIG PILOT’S
WATCHES FOR FATHER AND SON
Commenting on the touching new pair of
Pilot’s Watches, Georges Kern, CEO of IWC
said: “Father and son are bound together
by a special feeling of belonging. Our new
Pilot’s Watches for Father and Son are the
perfect opportunity for any family wishing
to strengthen this bond and to proclaim it
stylishly to the outside world.”
Made to impress the alpha male of the
pack, the model of choice is the robust 46
mm Big Pilot’s Watch with power reserve
and date display. This timepiece is defi -
nitely one of the more impressive watches
in the whole ‘big-case-watch’ fi eld. Inside
the IWC’s 51111-calibre automatic movement,
a spring-mounted rotor and Pellaton
pawl-winding system can be found.
The Big Pilot’s
Watch and the
Pilot’s Watch
Mark XVI
The power reserve of the mainspring
would last even longer, but the movement
is stopped automatically after seven days
to ensure the requisite high level of precision.
It is also fi tted with a folding clasp.
The 39 mm automatic Pilot Watch with
30110-calibre movement on the other
hand is dedicated to the sidekick. This
timepiece is virtually identical to the Pilot’s
Watch Mark XVI, technical-wise. It
has a 42-hour power reserve and also
shows the date on its dial. The timepiece
comes with a pin buckle as a standard.
Both beautifully crafted, there are a number
of unmistakable similarities between
the two. The stainless steel cases are the
fi rst that stand out the most, followed by
the handsome crowns and black alligator
straps. The silhouette of the hands are
very distinctive and a throwback to propeller
blades. Lastly, the inner surfaces of
these watches are coated with green luminescence
for maximum legibility against
the rhodium-plated dial.

www.zenith-watches.com
The Time Place Plaza Senayan: (021) 572 5759
The Time Place Plaza Indonesia: (021) 310 7715
INTime Senayan City: (021) 7278 2181
AUTHORISED SERVICE CENTRE: (021) 2927 2780
EL PRIMERO
CHRONOMASTER 1969
Life is in the movement

INDUSTRY NEWS
40
Michael
Schumacher
TRIBUTE TO
Michael
Schumacher
AUDEMARS PIGUET CELEBRATES
THE LIFE OF A LEGEND
The Royal Oak Offshore Chronograph
Michael Schumacher is a
horological tribute to a motor racing
legend, a driver’s watch par excellence
which subtly integrates elements of his
career into a design that is recognised the
world over.
Schumacher discovered the world of
Audemars Piguet around 15 years ago after
being introduced to the brand by Jean
Todt, when he was team principal at Scuderia
Ferrari. “By then,” he wrote in his
editorial, “I had already appreciated how
watches were interlinked to the world of
car racing, but it was not until that point
I realised that the products of Audemars
Piguet, especially the Royal Oak, are par- particularly
highly prized by drivers.”
From that day on, he became a huge fan
of Audemars Piguet and is consistently
impressed by the combination of design,
hand craftsmanship, functionality and innovation
which marks its watches from
the rest. Thus Schumacher was personally
involved in the creation of the watch
which bears his name, working closely
with Audemars Piguet’s Chief Artistic Offi
cer, Octavio Garcia.
The Royal
Oak Offshore
Chronograph
Michael
Schumacher in
Pink Gold
“It’s a real honour to have been involved
in the creation of this special model of the
Royal Oak Offshore and a privilege to lend
my name to it,” said Schumacher. Applying
the same, rigorous standards to the project
which he applies to his profession, he immersed
himself in making a watch which
follows the Royal Oak Offshore’s heritage of
functionality and aesthetics while incorporating
pointers to a life behind the wheel, a
life that is remarkable indeed.

MISSION TO THE EDGE OF SPACE
The Manufacture Zenith congratulates Felix Baumgartner on having beaten
three records by jumping from the stratosphere during the Red Bull Stratos mission
EL PRIMERO STRATOS
the fi rst watch to break the sound barrier in
a near space environment
www.zenith-watches.com/felixbaumgartner
The Time Place Plaza Senayan: (021) 572 5759
The Time Place Plaza Indonesia: (021) 310 7715
INTime Senayan City: (021) 7278 2181
AUTHORISED SERVICE CENTRE: (021) 2927 2780

INDUSTRY NEWS
EMERGENCY
Mission
On August 15th, Mark Spencer went hunting in the Alaskan
wilderness about 120 miles northeast of Anchorage when
he and his fl oat-hunting party became stuck along the
Class 6 rapids of the Susitna River. They had diverted their course to
the Tyone River but it was too shallow for their boat. Spencer left his
group and went searching for help on the glaciated Susitna River
when he struck a shoal tearing a hole in the vessel sinking it in the
icy waters.
Spencer turned to his trusty Breitling Emergency Mission, a watch
with black dial and black Ocean Racer strap that he wore that day.
He unscrewed its protective cap and extended a short antenna to activate
the Emergency Locator Transmitter (ELT) alerting Alaska Rescuers
to his location. After spending more than 48 hours struggling
for his life, a rescue crew was able to lift him to safety by helicopter.
42
Mark Spencer
with Breitling
Emergency watch
MORE THAN A FASHION
STATEMENT, BREITLING
SAVED A HUNTER’S LIFE.
“Breitling is the number one piece of equipment I always bring with
me,” said Spencer, who works in the renewable energy industry.
“Even if I lose everything, I will always have my watch. That gives
me and my family peace of mind.”
The timepiece is designed with a micro-transmitter broadcasting
on the 121.5 MHz aircraft emergency frequency. Despite the small
size of the watch, the signal range is comparable to traditional
hand-held Personal Locator Beacon (PLB) and can broadcast for 48
hours.
“It brings Breitling great pleasure to hear about this kind of customer
satisfaction,” said Thierry Prissert, President of Breitling
USA. “We’re hoping from now on he only has to use his watch to
tell time.”

INDUSTRY NEWS
Dead Mine
PREMIERE
Starring as Ario in HBO Asia’s fi rst original movie, ‘Dead
Mine,’ Canadian-Chinese heartthrob, Mike Lewis, strolled
through the prestigious Plaza Indonesia shopping mall
in Jakarta heading to The Time Place, a leading retailer for fi ne
timepieces, to prepare for his red carpet appearance. Here is Mike
Lewis’ diary as he got ready for the signifi cant event.
25 SEPTEMBER 2012
As Mike was trying on a selection of watches, he talked a little
bit about the movie. ‘Dead Mine’ is about an expedition led by a
pampered rich young man to uncover treasure in a mine of untold
terrors. The story involves a rich amateur treasure hunter and his
expert group who go deep into the Indonesian jungle on the hunt
for Yamashita’s Gold. Once they fi nd themselves trapped, in what
is seemingly an abandoned WWII Japanese bunker, they face the
terrifying reality that the only way out is further in.
44
MIKE LEWIS SHARES
HIS DEAD MINE RED
CARPET MOMENT

Magical Christmas

Tank Anglaise watch
in 18k pink gold and steel,
medium model, automatic winding

Ballon Bleu de Cartier watch
in 18k pink gold with diamonds,
36mm model, automatic winding

Tank Louis Cartier Extra-flat watch
in 18k pink gold and alligator leather strap,
extra large model, manual winding

Tank Anglaise watch
in 18k rhodium-plated white gold,
large model, automatic winding

Ballon Bleu de Cartier Chronograph watch
in steel, extra large model, automatic winding

7 pm: Arrived at The Time Place Plaza Indonesia
for watch fi tting. I wear my watch
snug on my wrist, so the watch fi tting is
very important.
7.30 pm: Chose IWC. The watch is perfect
for everyday use, representing the casual
person that I am, yet professionally sporty
and adventurous to portray the character
that I play in the movie.
7.45 pm: Went into Hugo Boss Plaza Indonesia
for suit fi tting. For me, a black suit
is a staple of any distinguished wardrobe.
You can never go wrong with a classic
black suit, white shirt and a tie to give off
that incredible sharp look and memorable
vibe.
26 SEPTEMBER 2012
Shot in Singapore-based media company
Infi nite Studios’ new facility in Batam,
the horror-action is directed by Steven
Sheil (“Mum & Dad”). In addition to Mike
Lewis and other renowned Indonesian actors
such as Ario Bayu, Bang Tigor and Joe
Taslim, the movie also stars Britons Sam
Hazeldine and Les Loveday, as a former
soldier and the pampered lead character
respectively, Malaysian Carmen Soo as the
go-getter girlfriend of Loveday, Japanese
cult action star Miki Mizuno as a researcher
and Singaporean Jimmy T as a soldier
trapped in the mine.
4.00 pm: In Singapore again! Got ready
for the ‘Dead Mine’ movie premiere at Vivo
City, Golden Theatre Singapore. Black suit,
check. White shirt, check. Tie, check. Black
shoes, check. IWC watch, check.
5.30 pm: Final preparation to grace the
red carpet! Threw a last nonchalant look
into the mirror to make sure everything
looked “premiere perfect” from all angles.
6 pm: Red carpet moment, baby!
7 pm: Time for speeches from produ cers
and cast, followed by movie screening.
Awesome night, many thanks to the different
hosts who looked after us.
LEFT: Timepiece fitting. Fell in love with IWC watch.
ABOVE: Suit fitting. So many options and I finally ended
up with a classic black suit.
BELOW: This is it! Dead Mine Movie Premiere at
Vivo City, Golden Theatre Singapore. Everybody looks
awesome tonight.
45

INDUSTRY NEWS
46
10
Panerai - 10th Anniversary
Exhibition Exterior
& Counting
OFFICINE PANERAI CELEBRATES
THE 10TH ANNIVERSARY OF ITS
LANDMARK PRINCE BOUTIQUE
The Panerai LANDMARK PRINCE’S
Boutique was the brand’s fi rst boutique
in Asia when it opened in
2002, and the second worldwide after the
historic Panerai boutique in Florence, Italy.
The Hong Kong location received great
reviews from Panerai’s valuable customers
in the region and has been doing extremely
well ever since it opened. To date, P anerai
has 46 boutiques around the world, 17 of
which are in the Asia Pacifi c region.
To celebrate the boutique’s 10th anniversary,
the brand hosted an exhibition which
was open to the public for one week in
October. A total of 48 iconic and legendary
Panerai timepieces were brought in
from all over the world for the exhibition.
Horological enthusiasts got a kick from the
range of timepieces that were eloquently
curated. Some of the timepieces exhi bited
were: Radiomir, Panerai’s fi rst special edition
timepiece after the brand’s acquisition
by the Richemont Group; the considerably
newly introduced Mare Nostru;
Luminor Marina Militare, the fi rst Panerai
left-handed timepiece equipped with a
Luminor 1950 case; the incredibly robust
Luminor Submersible 1950 Amagnetic 3
Days Automatic Titanio; and L’Astronomo,
perhaps the most complicated wristwatch
ever created by Panerai.
The design of the exhibition space was
simply stunning. Inspired and created as
an ode to Panerai’s iconic case: the Luminor.
Visitors who stepped within the threesided
semi-transparent walls surrounding
the central booth innovatively shaped like
a Luminor case were instantly brought
into Panerai’s world of Italian heritage and
design. The top of the booth featured the
iconic simple Luminor dial with Super-
LumiNova® effects on the hour indices.
The exhibition hall was divided into four
zones to highlight the brand’s history, exclusivity,
technicality, and innovation.
A display divided into four time zones,
re presenting the linear hour indexes of
twelve, three, six and nine was created to
present the brand’s stunning 48 timepieces.
Placed as the last highlight of the exhibition
(and ending it with a bang), was
a special display housing the Radiomir
case in ceramic, which was unveiled and
displayed at the Salon International de la
Haute Horlogerie earlier this year. The fabulous
display of some of the brand’s impressive
achievements once again shows
Panerai’s great passion for innovation.

Smart phone
• 316L stainless steel chassis • Lightweight shock resistant
rubber case • Android • TAG Heuer mobile security
TAG Heuer Plaza Indonesia (+6221 39838765)
TAG Heuer Plaza Senayan (+6221 5725137)
TAG Heuer Pacifi c Place (+6221 5797 3725)
TAG Heuer Grand City (+6231 5116 7018)

INDUSTRY NEWS
48
Modern interiors in ‘Quantum
of Solace’ furnished by the
brand Maxalto from B&B Italia
007STYLE
DESIGNCLOPEDIA
PROVIDES INTERIOR
DESIGN WORTHY OF
JAMES BOND
Bond. James Bond. Just the name alone evokes a clear style
and sense of effortless cool. In the Marc Forster directed
‘Quantum of Solace,’ and most recently in the latest Bond
instalment, ‘Skyfall,’ Daniel Craig carries on the Bond legacy with
his gritty yet sophisticated demeanour. Throughout the entire
Bond fi lm franchise, a design aesthetic of sleek modern interiors
with a sophisticated international fl air is apparent, a sure refl ection
of the character of Bond himself.
The cultivated, modern interiors in ‘Quantum of Solace,’ were
furnished by the brand Maxalto from the Italian design fi rm B&B
Italia, known for its skilled craftsmanship. Renowned furniture
designer Antonio Citterio is the sole designer and coordinator
of the Maxalto line. Based on French design from the 1920’s to
1940’s, Maxalto reinterprets classic themes with a modern aesthetic.
The latest instalments in the bond franchise also retain the
look and feel of the original Bond fi lms in a modern and sexy way,
making B & B Italia the perfect brand sponsor for a Bond fi lm.
If you would like to bring a bit of Bond into your home, you can
fi nd B & B Italia including the Simplice collection from the Max-
alto line featured in ‘Quantum of Solace’ at Designclopedia, the
leader in the industry of luxury home furnishing in Indonesia.
Helmed by founder, CEO and interior designer Hendra Gustari,
Designclopedia aims to be an “encyclopaedia” of high fashion interior
design. As an interior designer himself, Mr. Hendra carefully
curates his collection of high end brands – including B&B Italia,
Maxalto, Flexform, Mood Collection, Poliform, Varenna, Flou, Gold
Collection, Foscarini, Diesel, to name a few – for all areas of the
home showcased in over 3,200 square metres of space.
An arbiter of refi ned taste, Designclopedia features new pieces,
while also offering a wide array of antiques and art, making the
showroom a “one stop shop” to create a complete look for your
home. All items featured in ‘Quantum of Solace’ including the Talamo
bed and pieces from the Simplice collection are available at
Designclopedia Centre – Menara Thamrin Jl.M.H Thamrin Kav. 3,
Jakarta 10250 Tlp: 021 39830165/05 Fax: 021 39830611

COVER FEATURE
50
Tank Anglaise
THE
Timeless
Tank
CARTIER’S ICONIC WATCH
COLLECTION REMAINS
RELEVANT TODAY

Tank
Normale
Cartier, the French high jewellery and
watch maison renowned for its 165year
legacy and avant-garde vision
gave life to the Tank watch in 1917. Created
by Louis Cartier, a third-generation descendant
of the Cartier family, he was inspired by
an aerial view of the military tanks, employed
for the fi rst time into the battlefi eld during
World War I. Th e Tank design is intrinsically
defi ned by its elegant parallel brancards that
resemble tank tracks, the Roman numerals
on its face, the chemin-de-fer chapter ring,
and the blued-steel sword-shaped hands. Th e
Tank embodies a key aspect of Cartier style:
a design stripped down to the essential, the
strength of logical choices, and a preference
for clean lines that reveal the essence of the
piece, unburdened of any cumbersome details
or ornamentations that risk clouding
the sense of beauty. Spanning genders and
generations, it is an ever-contemporary archetypal
watch made beautiful by its choice
proportions.
When the Tank Normale was revealed to the
world in 1919, it had become a watch that
was simultaneously rectangular and square.
THE TANK EMBODIES
A KEY ASPECT OF
CARTIER STYLE: A DESIGN
STRIPPED DOWN TO THE
ESSENTIAL, THE STRENGTH
OF LOGICAL CHOICES, AND
A PREFERENCE FOR CLEAN
LINES THAT REVEAL THE
ESSENCE OF THE PIECE,
UNBURDENED OF ANY
CUMBERSOME DETAILS OR
ORNAMENTATIONS THAT
RISK CLOUDING THE SENSE
OF BEAUTY.
Tank
Chinoise
Th is unprecedented design advancement
was a product of thinking about how to integrate
case, lugs and strap. Th e Tank Cintrée,
created in 1921, had a curved form that was
designed to mirror the shape of the wrist.
Th e Tank Chinoise watch was created in 1922
at the height of the craze for refi ned objects
fashioned from precious materials sourced
in China and adorned with mythological motifs.
Th en, the Tank Louis Cartier was created,
a watch distinguished by its soft angles and
the distinct roundness of the tops of the lugs.
Th is piece fastidiously embodied the marked
contribution made by Louis Cartier to the
mo dern style later known as Art Deco: the
proud, taut lines of the square and rectangle
were softened, and the geometry of corners
was relaxed.
With the advent of the train and cars, speed
was everything: the dial symbolised modernity.
Louis Cartier based the aesthetic of the
Tank à Guichets on a watch-making complication,
the jumping hour. Th e Tank Basculante
watch created in 1932 featured a case
that pivoted lengthwise within an articulated
framework; the integrated winding mecha-
Tank Basculante
nism was positioned at 12 o’clock. Th e time
could be displayed or masked at leisure.
Th e Tank Asymétrique watch turned the aesthetic
of the early days of watch-making on
its head. Th e entire balance of the watch was
shifted, with 12 o’clock and 6 o’clock moving
into the corners and the winding mechanism
placed at 2 o’clock. Th e watch may be taken to
51

COVER FEATURE
CARTIER HAS GIVEN
ITS CREATIVITY FREE
REIGN IN THE DARING
NEW TANK FOLLE
WATCH. CHANNELLING
THE EXTRAVAGANCE
AND WHIMSY OF
THE 1960S, THIS NEW
PIECE SHAKES UP
EXPECTATIONS, BOLDLY
ASSERTING ITS FREEDOM
WITH DECONSTRUCTED
YET HARMONIOUS LINES.
52
Cartier Boutique at
13 rue de la Paix,
Paris, in 1915
express the contradictions of an era, its aspirations
for change or its rebellion against set
rules. Th e 1963 version was named the Tank
Oblique. Th e Tank Rectangle (broad model)
boasted a gold dial to match the gold case, an
unapologetically classic style.
Th e Tank watch underwent a makeover in the
1960s and was given smaller, feminine cases.
Th e dainty Tank Allongée took pride of place,
and the range expanded to include the Mini
Tank Louis Cartier. Th e brancards of the small
Tank Allongée and Mini Tank were set with
diamonds. In 1972, the spotlight was placed
on the Louis Cartier range with new solid gold
watches fi tted with leather straps. In 1977, at
the height of Must de Cartier period, a new
collection of vermilion watches paid tribute
Tank Allongée
to the form of the Tank Louis Cartier. Solid dials
stripped of numerals were steeped in understated
tones, evoking the precious materials
of the world of jewellery: onyx, coral, ivory,
lapis lazuli, tortoiseshell and garnet. In a fi nal
fl ourish of glittering refi nement, the crown
was adorned with a sapphire cabochon.
Launched in 1989, the Tank Américaine took
a playful approach to geometry, alternately
Tank
Asymétrique
Tank Must
de Cartier

Tank Française
decisive and gentle, with straight lines and
curves, round edges and angles. Th e Tank
Américaine was the fi rst Cartier watch to offer
a curved water-resistant case. Another feature
was the new folding buckle that allowed
the strap length to be precisely adjusted to
the wrist size, replacing the mechanism employed
by Cartier since 1910. Th e power and
elegance of its elongated, slightly arched form
made this watch a classic.
Launched in 1996, Th e Tank Française’s
curved case was set in a chain-link bracelet.
Featuring bevelled brancards, concave
curved links and a curved form, the case
and bracelet blend into a single continuous
entity, seamlessly merging line, volume and
material. Th e chosen fi nishes toughened the
lines of the watch, creating an all-new Tank.
Ten years after the last iteration of the Tank
watch, the Tank Divan, in 2012, Cartier
launched new additions to the iconic collection.
Described by Cartier; the Tank
Anglaise is “pure, distilled Tank.” Entirely
contemporary yet unmistakably a Tank
watch, the Tank Anglaise displays generous
Tank
Américaine
proportions and ample curves married to
seamlessly integrated lugs, case and bracelet.
Faithful Tank collectors can see that the
chemin-de-fer chapter ring and the Roman
numerals on the dial remain, and while
the parallel brancards are also in place of
course, the crown is integrated into the
brancard, allowing the parallel lines to flow
undisturbed.
Cartier has given its creativity free reign in the
daring new Tank Folle watch. Channelling
the extravagance and whimsy of the 1960s,
this new piece shakes up expectations, boldly
asserting its freedom with deconstructed yet
harmonious lines. Th e watch cheekily checks
all the boxes in the Tank legacy: the sunburst
dial, Roman numerals and blued-steel bâton
hands are reinterpreted with a bejewelled
twist as the brancards and winding mechanism
are strewn with brilliant-cut diamonds.
Cartier has spotlighted the features of this
timeless watch in a slimline XL version; with
a thickness of 5.1 mm, this is the slimmest
watch in the collection.
French designer,
Jean-Charles de
Castelbajac’s tribute to
the Tank watch in Le
Figaro Madame in 1994
Tank Divan
Cartier has always been a commanding leader
in pushing the aesthetics of watch-making
design. Th e release of the Tank watch confi
rmed the model’s trailblazing credentials
for both male and female clientele, proving
that freedom and elegance have no gender.
Cartier puts it this way: “Th e story of the Tank
watch continues to be written, never to stop.
Never stop Tank.”
53

FEATURE
54
Spitfire aircraft
High-
fl ying
WITH IWC
IWC SCHAFFHAUSEN
INTRODUCES TWO NEW
SPITFIRE TIMEPIECES
Spitfire
Perpetual
Calendar Digital
Date-Month

Many people growing up in the 1970s
were obsessed with lms depicting
wartime con icts where air supremacy
and aeronautical battles captured
their attention. Part of the allure of ight, particularly
at the controls of a Spit re aircraft was
manifested by an idealised vision of a highly
accomplished pilot in a Spit re cockpit.
Enthused by those wartime ideals, Spit re
takes o again this year as the ultimate aviation
collection from IWC Scha hausen. Getting
o to a commanding start and owning
up to its name, it spits ery elegance and ne
watch-making as it ies high with two extraordinary
timepieces: the Spit re Perpetual
Calendar Digital Date-Month and the Spit re
Chronograph.
SIMPLY, INGENIOUSLY DIGITAL
Elegance, technological brilliance and a highperformance
drive are the hallmarks of this
new IWC Pilot’s Watch, whose name was
inspired by the legendary propeller-driven
aircraft: e Spit re Perpetual Calendar Digital
Date-Month. It is the rst Pilot’s Watch
launched by IWC to feature a perpetual calendar,
a digital date and month display, and
an innovative stopwatch display.
e timepiece is the rst IWC Pilot’s Watch to
feature a digital display showing the date and
ENTHUSED BY
THOSE THOSE WARTIME
IDEALS, SPITFIRE TAKES
OFF AGAIN THIS YEAR AS
THE ULTIMATE AVIATION
COLLECTION FROM IWC
SCHAFFHAUSEN
month in large numerals. It was inspired by
cockpit instrumentation used during the the pio-
neering days days of modern aviation that showed
vital data in gures. It is is an exemplary exemplary timetimepiece with a slate-coloured dial brushed in
18-carat ensconced in a red gold case and
brown alligator leather strap, which together
enclose the technical tour de force that is the
IWC 89800 column-wheel, yback chronograph
calibre with digital calendar display.
e dial is elegantly and thoughtfully arranged,
o ering both the full calendar measurements
of date, month, year, and leap year,
as well as a clever and easily interpreted display
of the elapsed chronograph time in the
form of a singular sub-dial at the 12 o’clock
position (inner section-hour, outer section-
A rotor in the form
of a Spitfire aircraft on
the back case of Spitfire
Perpetual Calendar
Digital Date-Month
minutes while chronograph seconds are featured
in the white white centre and the small hacking
seconds seconds sub-dial sub-dial at 6 o’clock.
Turning to the case-back, the sapphire crystal
display reveals the automatic mechanical
calibre in this timepiece: a rotor in the form
of a Spit re aircraft immediately captures and
holds the attention of the eye. Below the rotor,
the heart of the mechanical chronograph
movement comes together to deliver the
myriad functions on this watch. All in all, it is
a perfect blend of sport, luxury and technical
brilliance.
DOWN-TO-EARTH HIGH-FLYER
Since its initial launch back in 2006, the Spit-
re Chronograph has captured the glamour
55

FEATURE
of manning the controls of a Spit re aircraft.
e watch has enjoyed tremendous success
and increasing popularity. Now with its slatecoloured
dial, it has an attractive new face that
builds upon the reputation of the former 2006
model, enhancing the o er of this charming
cockpit accoutrement. e case size has grown
by 1 mm in diameter, which wonderfully enhances
the legibility of the timepiece.
Additional improvements include a slate-coloured
dial that plays with light and shade with
pleasing results, as well as a new movement. Its
sun-patterned nish grasps the solar rays and
bestows a luxurious feel. White Arabic numerals
impart the hours, presented in a clean, timeless
font, except at 3 o’clock, 6 o’clock and 9 o’clock,
where batons feature. A triangular shape index
resides at noon, respecting the design language
of pilot’s watches from the 30’s and 40’s. An altimeter-inspired
aperture sits adjacent 3 o’clock, eloquently conveying
the date. Below noon, a 60-minute counter is shown.
Available in red gold and stainless steel versions with brown alligator
strap and highly polished satin-brushed surfaces, case-band and
lugs, the new Spit re Chronograph radiates a sublime masculine aesthetic.
It is simply a handsome down-to-earth high- yer demonstrating
the horological prowess of IWC Scha hausen.
56
Spitfire Chronograph
SINCE ITS INITIAL LAUNCH
BACK IN 2006, THE SPITFIRE
CHRONOGRAPH HAS CAPTURED
THE GLAMOUR OF MANNING THE
CONTROLS OF A SPITFIRE AIRCRAFT.
THE WATCH HAS ENJOYED
TREMENDOUS SUCCESS AND
INCREASING POPULARITY.
e single most notable improvement is the new movement. e
IWC-manufactured 89365 calibre is a signi cant progression with
enhanced power reserve and yback function. It has a frequency of
28,800 vph and features 35 jewels. Investing in the research and development
required to create a Manufacture movement is substantial
and not for the commercially risk averse. But, as military pilots continue
to demonstrate, sometimes you have to be brave in life to get to
your goal.

« In 1774, after La Chaux-de-Fonds, Pierre Jaquet Droz opened his second factory in London,
in order to meet growing international demand. »
Grande Seconde SW, ref. J029030409
Black dial with rubber treatment. Steel case. Crown with
rubber cast. Self-winding mechanical movement with ruthenium
treatment. Power reserve of 68 hours. Diameter 45 mm.
WWW.JAQUET-DROZ.COM
Plaza Indonesia
Level 1, #165 Jl. MH Thamrin Kav 28-30 Jakarta, Tel: 021-310 7715

FEATURE
58
THREE
Tributes
GIRARD-PERREGAUX PAYS
TRIBUTE TO LE CORBUSIER
WITH THREE LIMITED
EDITION WATCHES
For generations, timepiece connoisseurs have acknowledged
that there is something special about La Chaux-de-Fonds,
that precious cradle of high-end watch-making perched
high up in the Jura Mountains of Switzerland. But for much of
that time, other enthusiasts, too, have recognised the area as the
birthplace of some of the most remarkable ideas, movements and
people, the world has known.
So it is apt that Girard-Perregaux, a La Chaux-de-Fonds stalwart,
should be the one to dedicate a collection of its works to the ideas
Vintage 1945 Le
Corbusier – Marseille
Vintage 1945 Le
Corbusier – Paris
and designs of one of the city’s most famous sons, Le Corbusier.
Born Charles-Edouard Jeanneret in 1887, Le Corbusier was a talented
artist, designer and thinker who would go on to become a
titan in modern architecture. e city was a beloved base for him,
but also a springboard to the rest of Europe and the world.
e watchmakers of Girard-Perregaux, in cooperation with Foundation
Le Corbusier, today o er a modern horological interpretation
of Le Corbusier’s work through the Le Corbusier Trilogy, a
beautiful trio of limited-edition watches. Each design – limited to

only ve pieces – pays tribute to a signi cant
city in Le Corbusier’s personal history, and
brings the Modernist’s work and unmistakable
aesthetic to life with the help of gold,
sapphire crystal, steel – and even concrete.
e starting point for this trilogy is Girard-
Perregaux’s own Vintage 1945 model, in
reference to the year that Le Corbusier published
one of his most famous works, Les
Trois Établissements Humains ( e ree
Human Establishments) and conceived his
Modulor proportion scale. All the Le Corbusier
watches contain Girard-Perregaux’s
GP3300-0078 automatic movement, with 26
jewels, a frequency of 28,800 vph, and a power
reserve of at least 46 hours. e Vintage
1945 cases measure 36.20 mm by 35.25 mm,
feature sapphire crystals front and back, and
are water-resistant to 30 metres.
VINTAGE 1945
LE CORBUSIER –
LA CHAUX-DE-FONDS
e rst piece in the collection was named
for Girard-Perregaux’s home base and Le
Corbusier’s birthplace. Before the world
would come to know him as Le Corbusier,
a young Jeanneret spent his formative years
training as a sculptor and engraver at his
hometown’s School of Art.
Encased in a pink gold case, the dial of the
Vintage 1945 Le Corbusier – La Chaux-de-
Fonds is a miniaturised version of one of his
early works, faithfully reproduced in a basrelief
of mother-of-pearl, a breath-taking
nod to Jeanneret’s artistic roots. An artisan
patiently produces each dial over seven days,
in that time painstakingly employing skills in
design, sculpture, polishing and varnishing,
while preserving the integrity of the original
work’s ve colours.
VINTAGE 1945
LE CORBUSIER – PARIS
e second, material-focused piece celebrates
the French capital, where Jeanneret
lived from 1917 and where he adopted his
nom d’artiste Le Corbusier in 1920, as well as
his transition to industrial design and architecture.
He embraced the Modernist movement
here with elemental geometric forms
in his work. In 1929, he debuted iconic furniture
pieces, constructed from a then-unique
combination of steel, tanned leather and
rawhide.
at his famous chaise longue inspired the
Vintage 1945 Le Corbusier – Paris watch is
evident from the steel case, which has been
paired with a cowhide strap. e gure on
the hand-engraved metal dial illustrates his
Modulor scale of proportion, which drew inspiration
from the male gure and the “Golden
Ratio,” as well as his applied perception of
light.
VINTAGE 1945
LE CORBUSIER – MARSEILLE
e collection is rounded out with possibly
the most intriguing piece of the trio, and in
Marseille, where between 1947 and 1952,
Le Corbusier constructed the in uential
Cité Radieuse (“Radiant City”), an Unité
d’Habitation (“Housing Unit”).
Completed in his signature medium, roughcast
reinforced concrete, this was his rst
signi cant post-war structure and arguably
his most important late architectural work,
bringing to life the Modulor philosophy. e
LEFT: Le Corbusier
BELOW: Cité Radieuse, Le
Corbusier’s first significant
postwar structure in
Marseille, France
ENCASED IN A PINK
GOLD CASE, THE
DIAL OF THE VINTAGE
1945 LE CORBUSIER – LA
CHAUX-DE-FONDS IS A
MINIATURISED VERSION
OF ONE OF HIS EARLY
WORKS, FAITHFULLY
REPRODUCED IN A BAS-
RELIEF OF MOTHER-OF-
PEARL, A BREATH-TAKING
NOD TO JEANNERET’S
ARTISTIC ROOTS.
59

FEATURE
60
Sculpturing the
mother-of-pearl
12-storey complex accommodated 1,600 residents, helped alleviate a severe housing
shortage at the time, and went on to inspire Le Corbusier in several similar projects
throughout France, as well as in Berlin.
e third component of the trilogy is extremely exotic, even by haute horlogerie
standards, and pays homage to Le Corbusier’s accomplishments in architectural
design and urban planning. It incorporates an unprecedented concrete dial inside
a steel case; the former was developed in-house and requires three days to pour, dry
and hand- nish to perfection.
COMPLETED IN HIS
SIGNATURE MEDIUM,
ROUGH-CAST REINFORCED
CONCRETE, THIS WAS HIS
FIRST SIGNIFICANT POST-WAR
STRUCTURE AND ARGUABLY
HIS MOST IMPORTANT LATE
ARCHITECTURAL WORK,
BRINGING TO LIFE THE
MODULOR PHILOSOPHY.
Vintage 1945
Le Corbusier –
La Chaux-de-Fonds

Available at: Pacific Place Tel: (+62 21) 5140 2776, Plaza Senayan Tel : (+62 21) 5725 759

FEATURE
62
Pulsion Flying
Tourbillon
Skeleton in
titanium
A New
WORLD
ROGER DUBUIS
INTRODUCES ITS NEW
PULSION COLLECTION

With modern and audacious artistry,
Roger Dubuis timepieces
are rich in conceptual creativity
and mechanical detail. Inspired by a whole
new world, the brand gives watch enthusiasts
something to get excited for. With the New
Year approaching, our minds are lled with
hope and resolution. Aiming to make next
year better than the last, we will commit ourselves
to maximizing our lives, to live on the
edge, to venture out … to be a Venturer.
A Venturer has no qualms about taking a walk
on the wild side for they are up for any challenge.
For a Venturer, adrenalin is fuel, action
is engine, and intelligence and alertness are
protection. Roger Dubuis’s new Pulsion collection
embodies the world of a Venturer, naturally
powerful, and e e ortlessly controlled.
Pulsion
Flying
Tourbillon
Skeleton uses
RD 505SQ
Calibre
Faithful to the tradition of excellence that
gives the House its reputation, the watches in
the Pulsion Collection comply with all the latest
requirements of the “Poinçon de Genève.”
is mark of quality, issued by the Canton
of Geneva to a small number of watchmakers,
represents an o cial guarantee that the
watch and its functions all operate correctly.
It also certi es that the watch movement is
made by hand, assembled and regulated in
Geneva and that it complies with the strict requirements
laid down for the watch manufacture.
Roger Dubuis is the only watch Manufacture
to produce 100% of its movements in
accordance with the criteria of the “Poinçon
de Genève.” e Pulsion Collection watches
are distinguished by a totally unique sapphire
crystal.
SKELETON FLYING
TOURBILLON IN TITANIUM
e Pulsion’s Skeleton Flying Tourbillon
model is an exceptional watch in
Titanium. Reliable, robust, and delicately
re ned, these watches, as well
as the other watches in the collection, are
immediately identi able by their sapphire
crystal directly screwed onto the case. is
revolutionary structure enables the Arabic
numerals to be engraved under the crystal
and to be impregnated with luminescent material.
e titanium watch combines all the
dynamism and strength expected in a watch
built for action with the openly exhibited
complexity of contemporary watch-making.
Its 44 mm diameter titanium case
houses the RD505SQ calibre, which was
designed, perfected and produced inhouse,
combining the contemporary
skeleton movement and the di erential
ying tourbillon. e RD505SQ calibre
beats at a frequency of 21,600 vibrations /
hour (3 Hz) for a power reserve of 60 hours.
e Pulsion Skeleton Flying Tourbillon model
is striking with a black rubber strap featuring
polished and satin nishing with a titanium
folding buckle.
CHRONOGRAPH IN
BLACK TITANIUM
e collection’s Chronograph in Black Titanium
is designed for action. Technologically
advanced, powerful and dynamic, the
Pulsion
Chronograph in
pink gold
ROGER DUBUIS IS
THE ONLY WATCH
MANUFACTURE TO
PRODUCE 100% OF ITS
QUALITY MOVEMENTS IN
ACCORDANCE WITH THE
DETAILED CRITERIA OF THE
“POINÇON DE GENÈVE.
Pulsion
Chronograph in
black titanium
63

FEATURE
Pulsion
Chronograph in
titanium
Chronograph is ready to be worn. e Pulsion Chronograph, with its
partially open-worked dial, reveals the workmanship of its exclusive
RD680 chronograph movement. e Chronograph’s dial is constructed
in various di erent levels. A black exterior surface treated with Geneva
ribbing, exhibits complex workmanship, exempli ed by the numerals
12 and 6 machined into two mini-circles and screwed onto the
surface. e dynamic character of this timepiece designed for action
is also shown by its black DLC titanium case with a 44 mm diameter.
With alternating polished and satin- nished surfaces, it has a complex
64
Sapphire crystal
directly screwed onto
the 44 mm diameter
titanium case
ROGER DUBUIS’S NEW PULSION
COLLECTION IS INSPIRED BY THE
WORLD OF THE VENTURER, BOTH
SHARING CLEAR LINES AND A CERTAIN
IMPENETRABILITY, COMBINED WITH
STRENGTH AND PRESENCE.
structure that emphasises its elegant power and the force of its design.
Water-resistant to 10 bar (100 metres), its sturdy case houses
a column-wheel movement. e RD680 chronograph calibre includes
264 parts and has a power reserve of 48 hours for 28,800 vibrations
per hour (4 Hz). e Pulsion Chronograph model is out tted
with a black rubber strap featuring polished and satin nishing
with a titanium folding buckle. Available in two models, the rst
version is also proposed in titanium and has a light-coloured dial,
while the second is presented in a pink gold case with a dark dial.
Roger Dubuis’s new Pulsion Collection is inspired by the world
of the Venturer, both sharing clear lines and a certain impenetrability,
combined with strength and presence. e Pulsion collection
watches form an integral part of the extraordinary universe of
R oger Dubuis, a world that marks out a new approach and re-forges
the identity of ne watch-making. e Genevan watchmaker introduces
a new mode of aesthetic expression, reinforced by unique
standards of mechanical reliability and precision. e limitations
of ordinary life have no place in the world of the Venturer, or in the
Pulsion watch models that evoke it. With the clear desire to look to
the future to create the watches of tomorrow today, Roger Dubuis
challenges the senses day after day.

PATROL
INTIME : Plaza Senayan (021) 572 5323 Pondok Indah Mall 2 (021) 7592 0797 Senayan City (021) 7278 2181 Paris Van Java (022) 820 64135
THE TIME PLACE : Tunjungan Plaza 4 (031) 532 7991

FEATURE
66
PERFECT
Gifts
BAUME & MERCIER OFFERS
ICONIC COLLECTIONS TO
BRIGHTEN THE HOLIDAY SEASON
To celebrate the end-of-year festivities,
Baume & Mercier is o ering
a selection of men’s and women’s
watches meant to make the holidays truly
memorable. is year, the brand highlights
three of their most well-known lines: Linea,
Hampton and Capeland.
Baume & Mercier is known as one of the pioneering
brands that o er ‘a ordable luxury.’
Not long after the Baume family opened one
of their rst watch shops in the Swiss Jura
region in the village of Les Bois in 1830, it
became a major watch company. e two
brothers, Louis-Victor and Joseph-Célestin
Baume, were greatly responsible for the
brand’s success. ey always complied with
Linea 10092
is covered
by 151 set
diamonds
their motto: “Accept only perfection.
Only manufacture watches
of the highest quality.” e House
has been successfully creating gorgeous
and a ordable timepieces
without comprising their quality and
respect for craftsmanship for many
years.
LINEA
Linea, created in 1987, has been one of
Baume & Mercier’s most iconic lines. Its
graceful rounded curves ooze femininity
and elegance. e Linea timepieces are
known for their bezels, engraved numerals
and interchangeable straps. It is a line that
speaks to women with taste and class.
Linea 10092
personalised
engraved caseback

To welcome the holiday season and the anticipation
of giving and receiving unforgettable
gifts, the House is o ering three new models
from the Linea line. Each timepiece sports the
“sundeck” decorated case backs as the brand’s
own “seaside living” signature. To make the
watch of choice a unique object, one can simply
have it personalised and engraved.
Linea 10092 is the perfect timepiece to welcome
the New Year. It is bright and sparkly
with the famous combination of case and
integrated bracelet in satin-brushed steel,
covered with 151 set diamonds. Totalling 1.96
carats, 32 diamonds are found on the bezel,
11 on the mother-of-pearl dial and 108 on the
central bracelet links, living up to its reputation
as the “jewel” of the collection.
e case is a petite 27 mm in diameter and
has a quartz movement inside. e black
satin strap is an additional option and serves
as a part of the exclusive ingenious system of
interchangeable straps. e domed sapphire
crystal is scratch-resistant and has antiglare
treatment.
For the rst time, the collection is o ering two
models in 18-carat red gold. Both Linea 10090
and 10091 have 26 mm diameter cases and
quartz movement inside. e striking di erence
lies on the dial colours where the 10090
has brown sun-brushed dial with azure glints
and 12 diamonds on it, while the 10091 has a
white mother-of-pearl dial and 22 diamonds
set on its bezel.
e other di erence can be found (though
not easily) on the estimated gold weight. e
10090 has just 24 grams, while the 10091 has
25.51 grams. e thickness is also slightly
di erent with 10091 thicker than the other.
Nonetheless both are precious looking timepieces
with scratch-resistant domed sapphire
crystal and antiglare treatment. Both are also
water-resistant to 50 metres.
HAMPTON
Shortly after being acquired by the Vendôme
group, Baume & Mercier introduced their
agship Hampton line, an attempt to capture
the good living at the Hamptons. Warm metal
tones, sun-brushed dials, grey and slate,
white and silver are chosen as perfect details
to capture the Atlantic light of the Hamptons.
On every watch, the case back is decorated
with a sundeck engraving and of course there
are options of supple metal bracelet or leather
or even alligator strap to use interchangeably.
Catering to both men and women and inspired
by a historical model from the 1940s,
Hampton
10033 for
the gentlemen
FOR THE FIRST TIME,
THE HAMPTON
10093 IS IN 18-CARAT
RED GOLD. THE VERY
WELL-PROPORTIONED
34.5 X 22 MM CASE
MAKES THE TIMEPIECE A
PERFECT ACCESSORY FOR
A FORMAL NIGHT OUT
OR A LAID BACK NIGHT
IN WITH A LOVED ONE
Hampton
10093 for the
ladies
today’s Hampton collection is an example
of true classic design and elegance with its
rounded rectangular shape. e Hampton is
the ideal couple’s watch!
To mark the end of the year, Baume & Mercier
is o ering two emblematic watches from
the Hampton line. Hampton 10093 is made
for the ladies and 10033 for the gentlemen.
Both, of course, complement each other effortlessly.
For the rst time, the Hampton 10093 is in
18-carat red gold. e very well-proportioned
34.5 x 22 mm case makes the timepiece a
perfect accessory for a formal night out or a
laid back night in with a loved one. e rectangular
case is adorned by 20 diamonds on
the sides and elegant with the combination
of very autumn-like colours of sun-brushed
brown and opaline black nish.
67

FEATURE
68
Capeland is
inspired by a 1948
single push-piece
chronograph
Under the scratch-resistant sapphire glass,
gilt hands and Arabic numerals are easy on
the eyes. Inside the case is a quartz movement
that can stand up to 50 metres depth. To
complement the look even more, a sophisticated
brown satin strap completes the watch.
Also created in the fashionable colour of
18-carat red gold, the 10033 timepieces has a
more generous format and still well-proportioned
at 45.5 x 29 mm. Sporting the graceful
palette of autumn, the watch radiates light
and elegance with sun-brushed coppercoloured
dial and black Roman numerals.
Twenty one jewels adorn the timepiece. e
alligator strap with 18-carat red gold pin
buckle completes the whole look.
e Hampton 10033 has curved sapphire
glass and screwed ovalized sapphire back. A
La Joux-Perret 736-3 manually wound manufacture
movement can be found inside. e
movement has a 42-hour power reserve and
a small second function.
CAPELAND
De nitely one of the most classic Baume &
Mercier lines is the Capeland. It epitomises
“sport-chic” with its smart casual sporty style.
Capeland is another “seaside” watch as the
case shape that resembles the roundness of a
pebble is used. e watch is a perfect gift for
all of life’s adventurers, be it the outdoorsy
people that live with a strong
sense of adventure or those who travel
on their armchair, grasping the meaning
of life without moving.
Inspired by a 1948 single push-piece chronograph,
the Capeland line o ers retro accents
reminiscent of Baume & Mercier’s pedigree.
is collection easily tracks speed, distances,
varying intervals of time, and other of life’s
more active moments. e three watches
in this collection are all 44 mm in diameter
THE WATCH IS A
PERFECT GIFT FOR ALL
OF LIFE’S ADVENTURERS,
BE IT THE OUTDOORSY
PEOPLE THAT LIVE WITH
A STRONG SENSE OF
ADVENTURE OR THOSE
WHO TRAVEL ON THEIR
ARMCHAIR, GRASPING
THE MEANING OF LIFE
WITHOUT MOVING.
and equipped with the automatic manufacture
movement (La Joux-Perret 8147-
2) and 48-hour reserve. e movement
also comes with chronograph, tachymeter
and telemeter functions. e openworked
oscillating weight with the Geneva
Stripes décor and snailing is stamped
with the brand’s trademark Phi symbol.
Twenty seven jewels elevate these watches
to a whole new height.
Capeland
collection has
a smart casual
sporty style
e three watches in this line are Capeland
10006, Capeland 10007 and Capeland
10068. All these three watches are
distinguished by the two-tone dial that
reminds us of the ‘50s. e 10006 has an
o -white dial with blue steel hands and
black alligator strap. e 10007 with its
18-carat red gold satin-polished case features
a grey dial with gilt hands and dark
brown alligator strap and ecru overstitching.
Last but not least, another great option
for a Christmas gift, the 10068 blends
satin-polished steel with a black dial, gilt
Breguet-shaped hands and light brown
alligator strap with ecru overstitching.

EXCLUSIVE REPORTAGE
70
The clean-lined
facade of the
new building
AT THE HEART
Of It All
ROLEX FACES THE FUTURE
WITH A NEW 21ST CENTURY
FACILITY

Switzerland’s picturesque countryside
sometimes makes it di cult to grasp
that apart from being the keeper of
the age-old traditions of watch-making, it is
also a crucible of modern innovations and
cutting-edge technologies.
But a tour of the Rolex complex in Bienne,
including its ultra-modern new building,
quickly makes it clear that a very real and
successful balance exists between the old
and new there.
FROM BIENNE TO THE WORLD
At the heart of every Rolex timepiece sold
around the world, will now beat a movement
that was entirely made in Bienne. e new
230,000m 3 building at the Manufacture des
Montres Rolex S. A. was inaugurated in October,
following three years of work on one of
the largest, most ambitious industrial construction
projects in Switzerland in recent
memory.
Its completion, and subsequent joining
to two existing units with a volume of
170,000m 3 , concentrates the production of
Rolex watch movements in one 400,000m 3
production facility, in line with the vertical
integration strategy adopted by Rolex more
than a decade ago, to be able to fully control
how and where it makes the essential components
of its watches, as well as guarantee their
100 percent made-in-Switzerland pedigree.
is in turn keeps the spirit of creation and
innovation alive at the house, while ensuring
the highest levels of excellence and precision
that clients have come to demand from one of
the gureheads of the industry.
Production of all Rolex
watch movements is
today centralised in
one 400,000m3 facility
Interior courtyards allow
natural light to stream into
the workshops
AT THE HEART
OF EVERY ROLEX
TIMEPIECE SOLD
AROUND THE WORLD,
WILL NOW BEAT A
MOVEMENT THAT
WAS ENTIRELY MADE
IN BIENNE.
71

EXCLUSIVE REPORTAGE
WITH ITS MOVEMENTS
EMERGING FROM A
CENTRALISED LOCATION,
THE BRAND IS NO
DOUBT BETTER-PLACED
TO ADDRESS MARKET
DEMANDS, CONSTRAINTS
AND GROWTH.
Prior to the completion of the new building,
movement manufacturing activities took
place just outside Bienne across seven buildings.
Now, with its movements emerging
from a centralised location, the brand is no
doubt better-placed to address market demands,
constraints and growth.
Bienne is one of four Rolex production sites in
the country, and the only one outside Geneva:
the gold for the cases and bracelets is alloyed
72
and cast in Plan-les-Ouates, dials are developed
and gems are set in Chêne-Bourg, while
nal assembly and quality control takes place
at the Rolex world headquarters in Acacias.
e newest addition displays a clean-lined,
industrial style, set against lush greenery
outdoors; it was designed to harmonise with
the existing buildings in Bienne and Geneva
THIS PAGE: The new facility displays a clean-lined,
industrial style and was designed to harmonise with
the existing buildings in Bienne and Geneva in terms
of shapes, materials and colours
OPPOSITE PAGE, Top: Various components being
prepared by hand
BOTTOM LEFT: The vivid blue of the Parachrom
hairspring
Bottom right: A sophisticated stocking and retrieval
system keeps everything in order

EXCLUSIVE REPORTAGE
74
Three operators at
work on the new
premises.
in terms of shapes, materials and colours
used, and provides a simple backdrop for
the complicated work that goes on within
its con nes. Employees are arranged in
workshops around a series of interior and
exterior courtyards featuring plenty of natural
light, and have access to beautifullylandscaped
communal spaces, as well as
an airy company restaurant.
It has not yet been filled to capacity; to
maintain work flow and quality, stageby-stage
transfers started in March this
year, and will continue till the end of next
year.
Every part of the movement, including the
strategic balance wheel and escapement,
is machined, milled, turned, stamped, cut,
treated, tested – and much more – here; assembly
and regulating work is, of course,
carried out meticulously by hand.
TO MAINTAIN WORK
FLOW AND QUALITY,
STAGE-BY-STAGE
TRANSFERS TO THE NEW
BUILDING STARTED IN
MARCH THIS YEAR, AND
WILL CONTINUE TILL THE
END OF NEXT YEAR.
On an exclusive look behind the closed
doors of the movement production workshops,
we watch as the tools inside large
integrated modules work simultaneously on
multiple items at a time, for e ciency and
uniformity. Many contain proprietary technologies
and were specially developed for
the company.
Later, we even get a chance to witness the
fusion of the alloy for the exclusive blue
Parachrom hairspring – made of an exclusive
alloy of niobium, zirconium and
oxygen and prized for its stability – which
was developed and patented by Rolex
in 2000, before marvelling while an employee
gingerly coils them up by hand,
three at a time, and it is given a Breguet
overcoil.
Each of the processes and components
combines with the workers’ skill and
savoir faire to yield nished products that
are known as much for their robustness
and reliability, as for precision and timelessness.
ON DEMAND
Like the sites in Geneva, the Bienne facility
was built to accommodate a sophisticated
stocking and retrieval system, in order to optimise
work ow and e ciency. Infrastructure
of this magnitude, and across several
sites, is virtually unheard of in the eld.
Fully automated, it is able to route the right
component to the workstation that needs
it accurately and quickly; the desired item
is usually delivered in mere minutes via
22 stations and over 1.2 km of rails across
the site. A centralised location for stocks
in an underground vault also cuts down
on wasted space, o ers increased security
and boosts inventory management. Consisting
of 14 aisles, it has a total of more
than 46,000 storage compartments, which
means the vault can hold tens of millions
of components.
True to the company’s tireless devotion to
quality and precision, another impressive
element worked into the site was its integration
into the environment, as well as its
dedication to sustainable development,
despite its scale. e skylights and glazed
glass facades form a high-performance
thermal envelope; groundwater is used
as both a heating and cooling source. It is
partially solar-powered and there is even a
waste water treatment plant onsite.
e completion of the consolidated Bienne
facility is undoubtedly a decisive milestone
as Rolex moves into the future, now with
the knowledge that it has full start-to- nish
scope in its manufacturing abilities – from
the case to the movement, from the dial to
the bracelet. It re ects the innovative spirit
of Rolex’s founder Hans Wilsdorf, as well as
those who have been charged with furthering
his vision and principles.

Secret
Winter
THROUGH THE SEASONS OF LIFE, TIME REMAINS
A CONSTANT COMPANION, A SILENT PARTNER,
AN ACCOMPLICE TO THE HEART’S DESIRES

Desired
Love
CHOPARD
Happy Sport Oval
CORUM
Ti-Bridge Tourbillon
On Her:
All wardrobe by FENDI
On Him:
All wardrobe by CANALI

Photographer: Tirta Yudha, Art Director: Noni Soeparman, Stylist: Saskia Damanik, Makeup & Hair: Bunlay, Models: Emil & Lara@VTM
Wardrobe: FENDI Plaza Indonesia Level 1, HUGO BOSS - Pacific Place Mal GF #22, CANALI - Pacific Place Mal GF #26
Moonlit
Rendezvous
ZENITH
Lady Star Open
A. LANGE & SÖHNE
Lange 1 Timezone
On Her:
All wardrobe by FENDI
On Him:
All wardrobe by CANALI

Cool
Temptation
TAG HEUER
Link Lady
Dress & Coat
by HUGO BOSS

Eve of
Reckoning
DIOR VIII
Black Ceramic
HAMILTON
Railroad Black PVD
On Her:
All wardrobe by FENDI
On Him:
Blazer & Pants by CANALI
Shawl by HUGO BOSS

Winter
Reverie
BELL & ROSS
BR01
Shirt & Jacket
by HUGO BOSS

A NUMBERS GAME
OVER THE COURSE OF CONSTRUCTION, 100,000 M 3 OF
EARTH WAS EXCAVATED.
THE FACILITY IS SPREAD OUT OVER 92,000 M 2 – THE
EQUIVALENT OF MORE THAN 13 FOOTBALL FIELDS.
THE CENTRALISED UNDERGROUND VAULT HOUSES
46,000 STORAGE COMPARTMENTS.
THERE ARE 2,000 ROLEX EMPLOYEES WORKING IN
BIENNE, INCLUDING SOME 60 APPRENTICES. THE
COMPANY HAS OVER 9,000 EMPLOYEES WORLDWIDE.
THE NEW BUILDING IS 335 M LONG.
THE BASEMENT LEVELS OF THE NEW BUILDING EXTEND
12 M INTO THE GROUND.
CONSTRUCTION TOOK 3 YEARS AND COMMENCED IN THE
SUMMER OF 2009.
75

EXCLUSIVE REPORTAGE
76
THE MAGIC
of Cinema
A SNEAK PEEK AT THE
HAMILTON BEHIND THE
CAMERA AWARDS
For the past six years, Hamilton watches has hosted the Behind
the Camera Awards, an awards ceremony like no other
in Hollywood. Unlike most awards ceremonies that honour
luminaries in front of the silver screen, the Hamilton Behind the
Camera awards seeks to focus attention on those who make the
magic of the movies: the talented behind the scenes professionals
such as screenwriters, cinematographers, costume designers, production
designers and directors, whose tireless e orts and passion
for their craft often go unrecognised.
Known as ‘the movie brand’ in the luxury watch world, Hamilton’s
history with the cinema goes as far back as 1951 with a timepiece
featured in the Oscar winning lm, ‘ e Frogmen.’ Since then,
Hamilton watches and products have appeared in over 400 lms.
is year, the Behind the Camera Awards was extra special as
Hamilton was also celebrating its 120th anniversary as a pioneering
American brand with a rich history in movies and aviation.
Co-hosted by the magazine Los Angeles Con dential, the cer-
Lawrence Zarian,
Judianna Makovsky
& Sylvain Dolla
Harrison Ford

Some of the timepieces on
display at the Behind the
Camera Awards
Belén Atienza &
Ewan McGregor
emony took place on a Sunday, October 28th, at the House of Blues,
an acclaimed music venue. e event was an intimate a air, meant to
pro er special attention to each honouree. CEO of Hamilton watches,
Sylvain Dolla and his fantastic team from Hamilton New York, Canada
and Switzerland, welcomed members of the international press for the
gala weekend that took place last October 27th-28th, culminating in
the awards ceremony.
As a member of the international press corps, e Time Place was
invited to take part in the celebration. Accommodations were at the
Mondrian hotel on the famous Sunset Strip in West Hollywood. A stylish
modern boutique hotel designed by Benjamin Noriega Ortiz, the
Mondrian boasts clean modern interiors that re ect the light and airiness
of the California coastline. Playful touches such as a swing, in the
House of Blues
ambience
KNOWN AS ‘THE
MOVIE BRAND’ IN THE
LUXURY WATCH WORLD,
HAMILTON’S HISTORY WITH
THE CINEMA GOES AS FAR
BACK AS 1951 WITH A
TIMEPIECE FEATURED IN THE
OSCAR WINNING FILM, ‘THE
FROGMEN.’ SINCE THEN,
HAMILTON WATCHES AND
PRODUCTS HAVE APPEARED
IN OVER 400 FILMS.
lobby, TV mirrors and chalkboards where guest can leave messages in
the restrooms, add a touch of unexpected playfulness. Known for the
award-winning Asia de Cuba Asian and Latin fusion restaurant and hip
centre of nightlife, Skybar, the Mondrian was the perfect place to stay
while attending the awards.
On Saturday, October 27th, we were invited to tour Castle Studios, in
Burbank, a state of the art production facility. Burbank is a city right
next to Hollywood where many major studios, including Warner Brothers,
are located. CEO Tim Pipher gave the press corps and Hamilton
team a tour of the studio and showed o the capabilities of the studio
which included replicating million dollar sets using green screens. e
studio is available to rent to production teams, or the clients can elect
to use the sta of the studio, having them handle production and pro-
77

EXCLUSIVE REPORTAGE
78
Castle Studios
Million dollar
sets inside
Castle Studios
ducing as a “one stop shop.” We got to go inside the luxury trailer kept
on site to use for talent, and were treated to a lunch catered by Reel
Chefs, who work on movie sets and TV shows.
Later that evening, we attended a cocktail reception held at the Rodeo
Terrace of the Beverly Wilshire Hotel, a richly decorated elegant
Beverly Hills hotel featured in the movie, ‘Pretty Woman.’ Wait sta
o ered canapés as well as champagne and a gourmet bu et which
was prepared for everyone in attendance. Hamilton watches featured
in movies such as ‘Men in Black II’ were on display. Music Director
of the Beverly Wilshire, Dana Bronson, was on hand to play a
selection of classic movie themes on a white grand piano.
Hamilton CEO Sylvain Dolla introduced Brian Terwilliger, director
of the upcoming epic aviation documentary ‘ e Invisible Highway,’
of which Hamilton is a supporter. Mr. Terwilliger explained
the purpose of the documentary was to showcase how aviation has
ALSO FEATURED
WERE TWO
PIECES CREATED BY
HAMILTON FOR THE
KUBRICK FILM, ‘2001:
A SPACE ODYSSEY,’
THE SPACE ODYSSEY
WRISTWATCH WORN
BY THE ASTRONAUTS
IN THE FILM, AND A
FUTURISTIC LOOKING
DESK CLOCK.
Sharon
Seymour
Chris
Harrison
impacted human civilisation in a dramatic way. He then showed
an exclusive trailer of this exciting lm, which featured spectacular
cinematography and footage from around the globe. Mr. Dolla
then made an exciting announcement: one of the presenters at the
awards ceremony would be no other than legendary screen actor,
Harrison Ford!
Friends and ambassadors of Hamilton, aerobatic pilot Nicolas Ivano
and buzz-worthy Italian actress Valentina Lodovini, representing
Hamilton heritage in aviation and lm, were on hand to cut the
120th Anniversary birthday cake: a beautiful chocolate cake piled
high with fruit and customised with the Hamilton logo. e night
did not end there, as Mr. Dolla invited the press corps and guests of
Hamilton to continue the celebration at the Skybar of the Mondrian
hotel where their annual Halloween party was underway. Decked
out in all sorts of interesting Halloween costumes, guests danced the
night away under the starry Hollywood sky.

e next morning, we took o for an exclusive
look at the Stanley Kubrick exhibit at the Los
Angeles County Museum of Art, also known
as LACMA. LACMA is at the forefront of the
Los Angeles museum scene, and the exhibit
was an extensive look at the work of this proli
c lm director. Upon entering, we realised
that Hollywood was not far behind as we
stumbled upon a high fashion photo shoot
underway featuring supermodel Karlie Kloss
at an outdoor installation.
Entering the hall where the Stanley Kubrick
exhibit was displayed, our eyes weren’t sure
where to look rst. e exhibit is a comprehensive
look at the work of the director
of lms such as ‘ e Shining,’ ‘A Clockwork
Orange’ and ‘2001: A Space Odyssey.’
On display were scripts, original props and
costumes, photos and lm, notes and research.
Also featured were two pieces cre-
Mena
Suvari &
Sylvain
Dolla
ated by Hamilton for the Kubrick lm, ‘2001:
A Space Odyssey,’ the Space Odyssey wristwatch
worn by the astronauts in the lm,
and a futuristic looking desk clock.
Observing the hard work, research, and detail
a world renowned director put into all of his
lms was the perfect way to prepare to meet
the accomplished honourees of the 6th Annual
Behind the Camera Awards. e honourees
were Claudio Miranda, Cinematographer
of ‘Life of Pi,’ a fantasy lm directed by
Ang Lee; Pietro Scalia, Film Editor of the sci-
lm ‘Prometheus;’ Benh Zeitlin, director
of ‘Beasts of the Southern Wild;’ Zoe Kazan,
screenwriter for ‘Ruby Sparks;’ Belén Atienza,
Álvaro Agustín, Ghislain Barrois and Enrique
Garcelle
Beauvais
Zoe Kazan &
Paul Dano
López Lavigne, producers of ‘ e Impossible;’
Sharon Seymour, Production Designer
for ‘Argo;’ Judianna Makovsky, costume designer
for e Hunger Games;’ and Andrew
Siegel, Property Master for ‘ e Amazing
Spider-Man.’
Among the presenters were actress Mena
Suvari, fashion guru Lawrence Zarian, actress
Garcelle Beauvais and French lm star,
Omar Sy. Chris Harrison, known as the host
of the hit reality TV shows ‘ e Bachelor’ and
‘ e Bachelorette,’ hosted the Awards, which
began with the honourees and star presenters
making their way down the red carpet,
followed by a cocktail reception. e awards
ceremony got underway with an introduc-
tion by Alison Miller, publisher of Los Angeles
Con dential.
Sylvain Dolla said in his opening presentation
that lmmaking and watch-making share a
passion to inspire. e ceremony was notable
in its intimacy. Many of the speeches were
extremely heartfelt and most of the presenters
were carefully selected for their working
relationship to the honourees. Actor Ewan
MacGregor presented producer of ‘ e Impossible,’
Belen Atienza and her team, the
award for production. MacGregor starred in
the lm about the 2004 Southeast Asian tsunami,
which received great acclaim when it
showed at the Toronto International Film Festival.
In her acceptance speech, Atienza detailed
her production team’s commitment to
authenticity, closely involving the family who
was a ected by the tragedy, the very subjects
of the lm.
Actor Paul Dano presented the Screenwriting
award to young actress, playwright and now
rst time screenwriter Zoe Kazan, for her
screenplay for ‘Ruby Sparks.’ Kazan, who also
starred in the lm, gave a moving and funny
speech stating that her goal was to be grateful
and responsible to her gifts by using and getting
better at them. Ms. Kazan was selected
as the honouree for screenwriting in collaboration
with DreamAgo, an association that
helps to ‘develop, support, and promote lms
that make a di erence.’
Harrsion Ford presented the Lifetime
Achievement award for lm editing to Andrew
M. Siegel, who most recently edited
the upcoming Spielberg biopic, ‘Lincoln.’ A
hallmark of all the speeches by those honoured
were their humility, their emphasis on
teamwork, how lmmaking is a collaborative
art form. ey were often just as funny, witty
and well-spoken as those celebrities who presented
the awards. ere were no time limits
imposed on speeches and no elaborate musical
numbers, just moving tributes to those
who have spent their lives in dedication to
the movies.
After the ceremony, and a delicious meal
was served from the House of Blues catering
sta , the after-party got under way with DJ
Benjamin Walker setting the tone with lively
music as the diverse crowd mingled into the
night. Shortly after the event, the honourees
would surely go back to work writing the next
script, editing next year’s box o ce lm, researching
costumes for a beloved sequel, but
on that evening, at the Behind the Camera
Awards, they were the stars, who partied and
danced the night away.
79

EXCLUSIVE REPORTAGE
80
The Audemars Piguet
celebration extends to
the train tracks
FROM AVANT-GARDE
To Iconic
celebrating 40 years
of the royal oak
collection
Forty years ago, Audemars Piguet took a brave and new decision
when it introduced the Royal Oak. It defi ed all the
rules of watch-making and stood on its own. Today, to
celebrate the 40th anniversary of Audemars Piguet’s iconic Royal
Oak, the Swiss Manufacture from Le Brassus has put together a
unique, ephemeral exhibition.
Suitably titled “Th e Royal Oak 40th Anniversary Exhibition,” this
exclusive showcase of some of the world’s most iconic timepieces
from Audemars Piguet was launched last March 2012 and travelled
to the world’s foremost cities of New York, Paris, Milan,
Geneva, and Beijing. Its fi nal stop was in Singapore, last October
10-14, where the abandoned Tanjong Pagar Railway Station was
chosen to be the venue of this rare presentation. An assembly of
100 Audemars Piguet Royal Oak timepieces created since 1972
Openworked
Extra-Thin
Royal Oak
(2012)

DJ Sangeetha
creating ambient
sound waves at
trackside
The watchmaker of Audemars
Piguet demonstrates how to
make the Audemars Piguet
Royal Oak timepiece
was so eloquently displayed in the exhibition,
including the very fi rst Royal Oak “A-Series”
from 1972, Gerald Genta’s personal Royal
Oak, and Guy Laliberte’s one-off Grand Complication.
Th e Tanjong Pagar Railway Station was formerly
a gateway to Malaysia and is now reserved
as the Singapore Railway Museum.
Th is art deco style building is not an ordinary
building for it has so many beautiful architectural
features and details. From the outside
one can marvel at the marble reliefs created
by sculptor and architect Rudolfo Nolli. For
88 years, this historic building was opened to
the public until it closed down in July 2011.
Now it stands so strikingly diff erent from the
rest of Singapore. Its crumbling and chipped
walls with paintings of Singapore’s more
humble beginning made a perfectly beautiful
contrast to the exhibition’s modern contemporary
approach.
an assembly of 100
aUdemars pigUet
royal oak timepieces
created since 1972 was
so eloQUently displayed
in the exhibition,
inclUding the very first
royal oak “a-series”
from 1972, gerald
genta’s personal royal
oak, and gUy laliberte’s
one-off grand
complication.
THE ARTISTS AND THEIR
INSPIRATION
Th rough the involvement of some of the
world’s most celebrated artists, this exhibition
became truly unique, intriguing and we
dare say, inspiring. Using the power of design,
photography, sound and fi lm, the showcase
successfully attracted crowds of people with
excellent taste in timepiece and art.
For the exhibition, the Singapore Railway Museum
carried pieces from world-renowned
photographer Dan Holdsworth; creative director,
designer, installation artist and composer
Sébastien Léon Agneessens; and visual
artist Quayola. Th e inspiration for these artists
came from their visits to the La Brassus
manufacture in Vallée de Joux in the Swiss
canton of Vaud. It has been home to Audemars
Piguet since 1875 and the birthplace of
Haute Horlogerie in Switzerland. Th ough for
years and years the valley has been a harsh
and unyielding environment to live in, this
place of raw nature and serenity still attracted
monks to come in the 6th century and settle
there. Th is was also the place where the early
watchmakers mastered the most complex
mechanism. Th e Vallée de Joux is indeed a
place like no other.
Agneessens’ piece titled “Fragments” was
chosen to anchor the whole exhibition. It
was a creation made from a massive metallic
rock typically found in Vallée de Joux. Th e
rock was then broken into six pieces that were
assigned to a specifi c function, which were a
watchmaker’s desk, watch showcases and an
interactive station. Th e angular and multifaceted
exterior of the fragments and its dark
Australian singersongwriter
Sarah Blasko
performs
refl ective metal surface were inspired by the
Royal Oak, creating a natural contrast with
the wooden interior which refl ects Audemars
Piguet’s long tradition and humble origins.
Agneessens also created a magnifi cent multichannel
sound installation ‘Between Now
and Th en,’ using hundreds of tubular sticks
of diff erent heights to symbolise the forests
of the valley and treated them as organ-like
sound sculpture surrounding the inside of
the museum. Th e sounds it produced were
unique and haunting.
Dan Holdsworth captured the one of a kind
relationship between the terrains of Vallée de
Joux and time through his photographs. It was
a dream-like depiction and the way he captured
the valley’s glacial topography and ancient
landscapes was so beautifully done. In a
way Holdsworth’s photographs mimicked the
exhibition’s display of the brand’s timepieces
81

EXCLUSIVE REPORTAGE
with surreal landscape of steel trees and angular
metal earth.
Th e London-based visual artist, Davide Quayola,
created a piece that combined photo,
digital sculpture and audio-visual. Quayola’s
work for Audemars Piguet 40-years exhibition
is a study and celebration of ‘matter’
itself, the substance of all physical objects.
Th e installation focuses on a continuous
transformation and metamorphosis of matter
– from the grace, complexity and unpredictability
of geological forms, to the perfection,
beauty and precision of man-made objects
of art. Th rough a process of continuous mutation
and metamorphosis it explores simultaneously
classical art, 1970s sculpture and
contemporary digital aesthetics. Curated by
Agneesens, the three works together tell the
story of Audemars Piguet’s most iconic and
innovative timepiece, the Royal Oak, displaying
its evolution over 100 diff erent models
created over the last 40 years.
THE ICONIC ROYAL OAK
When Audemars Piguet launched the Royal
Oak in the ‘70s, the world of watch-making
was shocked to see the stainless-steel luxury
watch in a time when gold was the only option
to describe true sophistication. Th e
watch was not just an attempt to become different,
but to truly change the whole history of
Audemars Piguet. And for 40 years, the brand
still fervently believes in its creation. From an
avant-garde creation, the Royal Oak collection
has emerged to become a true icon.
Since the company’s inception in 1875, Audemars
Piguet has stood among the best. Some
of its most outstanding achievements are the
82
The art deco architecture of
Singapore’s decommissioned
Tanjong Pagar Railway Station 1
Royal Oak
Diamond Paved
(2011)
when aUdemars
pigUet laUnched
the royal oak in the
‘70s, the world of
watch-making was
shocked to see the
stainless-steel lUxUry
watch in a time when
gold was the only
option to describe trUe
sophistication.
early development of the 8-ligne minute
repeater and its 1960’s record-breaking
thin movement. But undoubtedly, it is
the Royal Oak that has become Audemars
Piguet’s most celebrated watch. Designed
in 1972 by Gerald Genta, Royal Oak became
one of Genta’s masterpieces. Genta’s
skill has been used to create timepieces
for many other high-end brands such as
Patek Philippe, Omega, and IWC.
Th e Royal Oak got its name from three of
Britain’s Royal Navy’s warships that sailed
between 1802 and 1939. Th en in 1993,
Audemars Piguet introduced the sturdier
Royal Oak, the Off shore, designed for
more extreme sports. In 2003, the brand
sponsored the Swiss racing yacht ‘the
Alinghi’ in the America’s Cup race and
soon after, it released the Royal Oak City
of Sails Chronograph to mark the success
of the team. Since then the brand has also
become involved in formula one racing.
In 2004, it honoured Juan Pablo Montoya
and in 2007, Rueben Barrichello, with limited
edition pieces.
Royal Oak (1972)
As part of the celebration, the newlylaunched
limited edition Royal Oak Leo
Messi Chronograph case no. 10 in platinum
and tantalum was also displayed for
the fi rst time in Singapore. Th e timepiece
was also part of an auction with proceeds
set to go to the Leo Messi Foundation,
along with Th e Royal Oak Grande Complication,
created in 1998 for Guy Laliberté,
founder of Cirque du Soleil, and the Royal
Oak Concept as an avant-garde tribute to
the Royal Oak’s 30 years of watch-making
revolution.

INTERVIEW
84
Sylvain Dolla
MOVIE
Magic
hamilton forges
on to make more
magic, led by its
ceo, sylvain dolla
Sylvain Dolla has been at the helm of Hamilton International ,
LTD for nearly two years and is in charge of sales, marketing
and pricing strategy for the beloved American “movie”
brand. He brings all of his expertise and passion for watches to
this year’s Hamilton Behind the Camera Awards.
Th e Time Place was fortunate to sit down with Mr. Dolla at the
sunny Mondrian Hotel in the heart of Hollywood before the
awards ceremony commenced to discuss his relationship with

the brand and the awards ceremony, as well
as his thoughts on the burgeoning Southeast
Asia market.
Since the early 1950’s, part of the golden age
of American cinema, Hamilton has placed its
watches on the wrists of the stars of the silver
screen. It wasn’t until the late 60s, when
Stanley Kubrick was making ‘2001: A Space
O dyssey,’ did Hamilton create a specific watch
and table clock for Mr. Kubrick from scratch,
working closely with the director to capture
the look of the future. Sylvain Dolla says this is
a relationship that is important for Hamilton
to continue and strengthen, the relationship
with the movies, because as he says “there is
not a more creative industry in the entertainment
world than cinema and Hollywood, so
it’s a source of inspiration and something we
will continue in the coming years.”
As part of the weekend’s activities, the international
press were invited to take a look at
these special pieces Hamilton made for ‘2001:
A Space Odyssey’ at the new Stanley Kubrick
exhibit at the Los Angeles County Museum of
Art. It was very exciting to see the Hamilton
watch created in 1966 for the film and how it
fit into the overall process of making a movie.
Mr. Dolla says the Hamilton team really loves
to work with filmmakers to create new pieces.
“This week I’m meeting with the studio, with
our head of product, because we are discussing
2014 movies and we are very open to customising
watches.”
Talking with him about the futuristic sci-fi
film made me think of the futuristic new way
Hamilton has brought its watches to the fans:
hamilton-lab.com. I asked Mr. Dolla to tell me
more about the lab and what he loves about it.
His eyes lit up as he said “The idea behind it is
we need to give access to shape watches that
are not mainstream pieces.” Hamilton watches
are at 4,000 point sales around the world and
the team strategized to find a way to bring
their niche watches, which cannot be that
widely and physically distributed to a wider
audience, to more people the world over, “My
favourite from the lab is probably the Ventura
XXL because I love the watch, its iconic, its
post-modern and really one of my favourites.”
The discussion moved to the marquee event of
the weekend: The Hamilton Behind the Camera
Awards, which is in its 6th year, (nearly the
entire time Mr. Dolla has been at Hamilton),
and also the excitement gene rated by 2012
marking the 120th anniversary of Hamilton
watches. I asked Mr. Dolla just what makes
the Behind the Camera Awards so special, especially
since there are so many awards shows
IMG_0185.JPG
Unlike other companies sponsoring or
sUpporting awards shows, the idea for a
ceremony dedicated exclUsively to honoUring
behind the scene professionals as well as
filmmakers, originated with hamilton.
in Hollywood sponsored by different companies.
He jumped at the chance to tell me: “For
us, it’s just to pay tribute to the really hard
work and passion that the people behind the
scenes put into making movies.” Unlike other
companies sponsoring or supporting awards
shows, the idea for a ceremony dedicated exclusively
to honouring behind the scene professionals
as well as filmmakers, originated
with H amilton. “The idea came from Hamilton
10 years ago,” he said, “We will never try to
make it too big because it has to be intimate, it
has to be a moment for the honourees.”
It’s a milestone year for Hamilton as it celebrates
its 120th anniversary. It is also a year
that marked for the first time, an expansion of
the Behind the Camera Awards, a long way off
from the very first Behind the Camera Awards,
which was held at the Cube in Beijing, China.
And just as the movie market has taken off in
Asia, in general there has been an increase
in the luxury watch market in Asia, particularly
in Southeast Asia. “When I started seven
Alison Miller,
Ewan McGregor
& Sylvain Dolla
years ago, I remember we were doing just 20%
of all our sales in Asia. Now, Asia, including
Indonesia, is really regarded as a high potential
market for the future.”
I pointed out how although clearly Hamilton
is a luxury brand, it has one of the lower price
points in the luxury market. Mr. Dolla assured
me this will not change, “Five hundred to two
thousand dollar price points, we are the leader
in this price point and will not start to
think that because we have been successful,
we will increase prices.”
As I thanked Mr. Dolla for his time and wished
him and his team a wonderful Behind the
Camera Awards, I thought about how – from
creating specialty watches for movies, to finding
new ways to bring the brand to its fans,
to creating a refreshing awards ceremony honouring
those who are frequently overlooked
– Hamilton manages year after year to bring
about the unexpected, keeping us all on the
edge of our seats.
85

INTERVIEW
86
Jean-Frédéric Dufour
PRIMED
For More
ceo of Zenith, JeanfrÉdÉric
dUfoUr, prepares
the brand to take on
fUtUre challenges
Zenith is an apt name for the company Jean-Frédéric
Dufour is running these days. “We are doing
well,” he says of the legendary Le Locle watchmaker
he has helmed since mid-2009. “We are recording
double-digit growth, and what we planned and set out to
do, especially in terms of products and market share, we
are doing.”
Th e industry veteran – he has had impressive stints
across several functions at Chopard, Ulysse Nardin and
Blancpain, among others – came on board in June of 2009
and immediately got to work reshaping the brand. Zenith’s
product off erings were streamlined, the number of
distribution points was pared down, and marketing was

focused on getting the right message about
the house’s DNA, knowledge and creativity to
the right audience.
Granted, he had a pretty solid canvas to start
with – Zenith continues to be known for its
strong history, matchless knowhow and rich
legacy, and remains one of the few companies
to manufacture 100 percent of its products
– nevertheless, no good watchmaker,
nor company CEO, would be content resting
on current laurels.
“Th e company is in good shape, but the brand
deserves much more and we have a lot to do,”
says Dufour, “We are not trying to set new
trends, but rather improve on our history.”
Th e next items on the agenda, he adds, include
continuing to turn the collections
around and increase market share, overhauling
production tools and processes and opening
more standalone boutiques globally.
NEW AVENUES
In an industry like haute horlogerie, challenges
– stiff competition and short production
cycles, for example – are always going to be
present. He adds, “Knowledge about watches,
watch-making and all the diff erent brands
is at an all-time high in Asia, and increasing
all the time.” Today’s afi cionado is literally
interested in what makes a watch – certainly
a high-end timepiece in which thousands of
hours have been invested even before it has
made it into his possession – tick.
“It is an innate quality of the Asian mentality
that people care about the smallest technical
details,” observes Dufour, “And interest is
spreading outwards from places like Singapore
to other parts of Asia, such as Indonesia.”
Th ere are also more avenues to gain knowhow
and information, and in turn, customer expectations
and demands are on the increase.
Zenith is up to the task. Current production
hovers around the 40,000 mark annually; now
that the company’s 350-strong workforce has
settled into a newly-overhauled manufacturing
facility, this fi gure is set to rise. Says Dufour,
“Th e potential of the brand is between
70,000 and 100,000 pieces. We now have a
bigger space, improved facilities and are better
organised to hit this target.”
New off erings will continue to straddle ageold
craftsmanship and 21st century technologies.
Th e fl agship El Primero, touted and acknowledged
as the most precise movement in
the world, will continue to anchor the collections.
More is in store in the Captain and Pilot
The Famous Zenith
El Primero Stratos
Flyback Striking 10th
chronograph
interest is spreading oUtwards from places
like singapore to other parts of asia, sUch
as indonesia. there are also more avenUes to
gain knowhow and information, and in tUrn,
cUstomer expectations and demands are on
the increase.
lines, as well as in mechanical watches for ladies.
“More women are looking for real value,
and not just for something that looks nice on
the wrist anymore,” he reasons. “When they
spend their money on one of our watches, I
want them to get a very pleasant feeling from
it. When you have a strong history and an
identity to match, you don’t necessarily need
to pay attention to what others are doing – you
only need to pay attention to what customers
expect from you,” he muses, “As long as you
are in line with who you are, you will succeed.
If you are always pretending, you will lose that
element of trust with the ones who matter.”
IN THE KNOW
Zenith may be based halfway around the
world in Switzerland’s Jura mountains, but
Dufour says the brand is very much in touch
with what its Asian clients are looking for:
“Our Asian customer, is typically a young entrepreneur
who is confi dent in his tastes. He
has already made some headway in his life
and is looking for more new experiences. He
is ready for his fi rst ‘real’ watch, and he’s looking
to keep it for a long time and pass it on as
an heirloom to the next generation.”
And Dufour is certain that Zenith watches fi t
the bill. “Asian customers are always seeking
out long-lasting value, and that is what we
aim to do,” he explains, adding that he and
his team are always looking to off er value not
only in terms of price, but also in the marque’s
history and workmanship. “Not just branding
or clever advertising,” he points out. “Sure,
you could buy a car or a piece of art, and get
maybe 2,000 or 3,000 hours of enjoyment
out of it. With a well-made watch, the enjoyment
comes all the time, and for hundreds of
years after you buy it,” he continues, “A watch
is your best friend, an emotional companion
– something that is connected to every moment
of your life.”
87

INTERVIEW
88
Jean-Marc Pontroué
SPECIAL
Differentiation
Jean-marc pontroUÉ
brings his wealth of
experience to roger
dUbUis
As the new CEO of Geneva-based luxury watch brand
Roger Dubuis, Jean-Marc Pontroué is more than ready to
take up the challenges that go hand-in-hand with his new
position. With a Masters in business administration from Nantes
Business School in France, Jean-Marc is also equipped with extensive
knowledge of the luxury industry because of previous positions
he held in the LVMH Group as well as Montblanc, where
he was Executive Vice President of Product Strategy and Development
for more than 10 years.

Tourbillon cage
setting on RD01SQ
Though he is in a somewhat new environment
as Roger Dubuis is a more specialised
brand than his previous company, Jean-Marc
is secure in his knowledge of the market,
“The luxury market right now is made up of
so many players that it is very important for
every company to differentiate their brand
and showcase added value to the customers.
Roge r Dubuis is one Manufacture that has
recognised this early on. At Roger Dubuis,
we have adopted a unique approach for our
watches. We only have four main product
lines and we pride ourselves in the fact that
all our watches are 100% produced in-house.
I would say that we have a specialised position
in the world of luxury watch brands and
we excel in what we do,” elaborates Jean-
Marc, who served as Roger Dubuis General
Manager before being nominated as CEO last
February 2012.
In a niche of its own, Roger Dubuis has created
four incredible imaginary worlds for four specific
types of people. A brand that offers ultra
luxury, La Monegasque is for the shrewd player;
Excalibur is for the courageous warrior;
Pulsion is for the world traveller and adventurer;
while Velvet is for the diva that deserves
only the finest things in the world. Though
some people would say that producing just
four product lines would be tantamount to
limited offerings, Jean-Marc views it in a different
way, “Ours is a very clear and simple
product strategy. We have four imaginary
worlds that cater to specific personalities. This
allows us to develop within the four worlds
and provide our customers with great options
whilst maintaining the feel of ultra luxury.”
The Roger Dubuis
IMG_0185.JPG
Manufacture
roger dUbUis caters to a very specialised
groUp of individUals. this groUp is composed
of established, sUccessfUl people who are trUe
watch connoisseUrs. they do not choose their
timepiece for its ability to reflect their wealth or
social statUs.
Because of its highly differentiated stance,
the brand is appreciated only by people who
know the true value of a high quality timepiece,
“Roger Dubuis caters to a very specialised
group of individuals. This group is
composed of established, successful people
who are true watch connoisseurs. They do not
choose their timepiece for its ability to reflect
their wealth or social status. These are people
who know watches, who understand quality
and movement. They are those who want to
possess a watch that suits their personality,
who wants to be set apart, who wants to own
something totally different from those being
offered by the 700 other watch brands in the
market.”
Someone who has expert knowledge in product
strategy and development, Jean-Marc
is very optimistic about the future of Roger
Dubuis, “It is my goal to make Roger Dubuis
amongst the top five references within fine
watch manufacturers in the next three to five
years. I would like Roger Dubuis to be one
of the brands that automatically enters the
minds of men or women who would like to
purchase a high-end timepiece. We will strive
to achieve this by opening more retail operations
and in new countries as well as creating
innovative ways of communicating with our
customers.”
Asked about the performance of Roger Dubuis
in Asia, and in Indonesia in particular,
Jean-Marc has this to say, “We are very happy
to be in Asia, the fastest growing region in the
world and more specifically in Indonesia.
We have very good loyal customers from the
country, as well as from Hong Kong and Singapore,
which is why we would like to further
strengthen our presence in the region. We are
also very happy to be in a good partnership
with Time International, a company that does
not only understand our philosophy, but who
can also effectively communicate this said
strategy to our customers. As Roger Dubuis
is a company whose workforce is made up of
60% watchmakers, it is vital to find people or
companies who can work with us, who have
strong values, who know the business well
and know the places to operate which is strategic
for our product.”
89

INTERVIEW
90
Fabien de Nonancourt,
Bell & Ross Regional
Sales Director
CONSISTENT
Creative
Concepts
bell & ross introdUces
the aviation
collection to the
indonesian market

Directly inspired by military aviation, Bell & Ross creates exclusive
watches with uncompromising legibility, functionality,
precision, and reliability. First introduced at Baselworld
2012, the new Aviation collection is a strong addition to Bell & Ross’
historical timeline that soundly exemplifi es their founding philosophies,
which today remain consistently represented. Launched in the
Indonesian market a little over two years ago, this is just the beginning
of the brand’s story in Indonesia.
Overseeing 700 points of sales across the globe, Fabien de Nonancourt,
Regional Sales Director of Bell & Ross, is excited about the Asian market,
“In Asia, everything is changing so quickly, it’s such a dynamic
market compared to Europe. Th e markets in Asia are very active and
in some cases, really set the trend for other countries. Consumers are
more reactive to marketing activities, so when you do a promotion, you
get very strong feedback immediately. You can do a lot of things, try a
lot of things.”
And he should be as eager since he says business in Indonesia has
doubled over the last year. Adapting locally by choosing the most appropriate
media to advertise their products, Bell & Ross does not try
to adapt the brand to match the market, “Th e products are the same
everywhere, the catalogue is the same everywhere, what we try to do
is educate people to love the brand the way it is, and to purchase the
brand the way it is. We are doing what we are doing in every country,
very consistently pushing the same message,” explains de Nonancourt.
He goes on to note seeing enthusiastic Indonesians shopping for Bell
& Ross watches in Europe. Now, it’s been brought even closer to home.
Th e limited edition (999 pieces each) BR01 Horizon, BR01 Altimeter
and BR01 Turn Coordinator from the Aviation collection were modelled
after the instrumentation of aircraft cockpits. Fittingly so, as de
Nonancourt says, “Aviation really changed the way people wore their
watches.” Bell & Ross cleverly replicated not the technical functions
BR 01 Horizon
CGI Details
BR 01 Instruments
the limited edition (999 pieces
each) br01 horiZon, br01
altimeter and br01 tUrn coordinator
from the aviation collection were
modelled after the instrUmentation
of aircraft cockpits.
of cockpits, but the design, “Th ey are watches that look like an instrument,
we do not want to create an artifi cial watch, they have authentic
designs and are inspired from the original instruments.” Four fundamental
requirements of the aviation collection watches include: legibility
(ensuring a clear dial for clarity at all times), functionality (every
design aspect has a purpose), precision (produced by only the fi nest
watchmakers in Switzerland) and water-resistance (reliable watches
that can withstand outside infl uences).
With the New Year just around the corner, de Nonancourt says they’ll
continue to nurture the brand by bringing new designs and new watches.
Amid his travel stops, he enjoys meeting customers through events,
“Direct customer feedback at events is very important. We are also very
active on social networks like Facebook, Twitter, and so on, so we try to
keep close contact and exchange ideas with the end user. In Indonesia,
these events may also mean that people will be discovering the entire
collection for the fi rst time.”
91

INTERVIEW
92
GOING
In-Depth
a. lange & sÖhne’s
training program for
sales employees proves
vital to it’s sUccess
Joanna Lange
No amount of ingenuity or innovation at a highend
watch manufacture would be of any use if
it is not matched with a commensurate level of
knowhow about the brand, its processes and its products
at the boutique level. After all, many of a watch’s
features are hidden in the depths of its movement; often,
the small, almost invisible details make all the diff erence
and it is a brand’s sales associates who are its fl ag bearers,
keeping the name alive all around the world.
To ensure that its sales force remains fully qualifi ed to
explain and sell its timepieces, A. Lange & Söhne started
an Akademie in 2007 as a formal training concept aimed
at polishing employees’ knowledge about the brand and

its products. Th e German watchmaker
had astutely pinpointed them as an integral
part not only in clinching a sale,
but also in communicating with clients
who were about to use the products
eve ry day, and educating them about
A. Lange & Söhne’s history, stories and
philosophies.
FINISHING SCHOOL
A structured course was established because
a seminar simply is not enough.
Th e Lange Akademie immerses participants
into life at the Glashütte manufacture,
letting them in on the creation,
development, fabrication, decoration
and assembly of Lange watches and
gives them hands-on experience on
real tools and components at a functioning
work station.
Along the way, there are encounters
with watchmakers, designers and engineers
to give them a feel of the spirit of
the manufacture, as well as help them
gain some context on how the house
has evolved since its founding in 1845.
Ultimately, it takes between two and
three years to complete all three stages
– Lange Ambassador, Lange Coach and
fi nally, Lange Expert – of the program,
and every dealer should have at least
one certifi ed individual in its employ.
A. Lange & Söhne
Akademie presentation
“People who buy a watch from a brand like Lange have done their research
and know exactly what they want,” explains Joanna Lange, who
heads the Lange Akademie. She joined the company in 2001 and is also
the daughter-in-law of Walter Lange, the founder and driving force behind
the company in its post-war era. “On our end, we have to make
sure that the service we give them, and the knowhow of the people who
provide that service, is at a very high level.”
Th e program has trained between 500 and 600 staff to date, and most
notably, she adds, it has become the benchmark for staff training in the
watch industry, “We take it seriously simply because it’s a very important
part of the Lange experience,” she says.
PAYING IT FORWARD
Th ree years ago, a scaled-down version of the course was piloted for
Lange enthusiasts in the Asia Pacifi c region, starting with Hong Kong
and Singapore. Th e inaugural sessions were very well received, and today
Lange hosts a Connoisseur’s Akademie event at least once every
two months; Indonesia got its fi rst taste of the course in September
and it will be heading to Japan before the end of the year. Th ere are
even plans to roll it out in other parts of the world soon.
Each staging – complete with a master watchmaker in attendance
and a travelling display of the marque’s technical expertise and Saxon
savoir faire – includes presentations, explanations and a hands-on
component. Th e agenda can be tailored to suit the tastes of customers
in a region.
Panerai Luminor
trademark is
the bridge that
protects and locks
its crown in place
we make the coUrses as interactive as possible,
and allow participants to commUnicate
directly with the watchmaker, so that they can
fUrther explore and learn aboUt lange
Attendees, who attend three themed sessions over the course of a year
before they are certifi ed, even get to don a watchmaker’s coat bearing
a personal monogram. Says Lange of these gatherings, “We found that
people wanted to know more about the stories behind their watches,
and the Connoisseur’s Akademie is aimed at giving them a better feel
for high-end watch-making, and the multitude of processes that go into
a timepiece.”
A cosy, casual atmosphere – sessions are usually limited to about 20 –
quickly gets conversations started between guests, regardless of whether
they are a new owner of a Lange piece, or, as in the case of one client
in Hong Kong, a seasoned veteran of a 500-strong collection. Lange
adds, “Th ere is also the added benefi t of linking like-minded customers
together. Th ey get to know one another better with each session,
and have a chance to swap stories. We make the courses as interactive
as possible, and allow participants to communicate directly with the
watchmaker, so that they can further explore and learn about Lange.”
Collectively, they get an idea of the long route taken by a watch before
it makes its way onto a wrist, and the similar route a watchmaker
must take before he can become part of the team at Lange. Inevitably,
they emerge with a new-found understanding and admiration for
even the simplest timepiece, notes Lange, “It is a real eye-opener for
our guests. Th ey are amazed with the fi nish of movements, the minute
nature of the parts, and the precision and concentration needed
to put it all together. When they see how diffi cult even performing the
simplest task is, they get a better appreciation for what we are doing
within the company.”
93

TREND SPOTTING
Revolutionising
TIME
94
carl cUnanan discUsses
the only constant element
of time - change
TAG Heuer
Mikrotourbillon
It may seem either odd or ironic, but one of the key components
aff ecting the watch industry nowadays is time. Over the years,
it has been measured, marked, split and more with increasing
accuracy. Now it is being compressed. A market can now go from
completely closed to partial maturity in a time frame considered
amazingly short for an industry that still says it operates the way
its grandfathers did. Mainland China is the most obvious example,
with some brands going from almost no presence to suddenly fi nding
they may already be too “well-known” to have the cache needed
for some of the super-rich super-fast crowd. Th is of course is not
a sweeping truth, and it is good that the watch industry seems to
realise that they don’t have to jump to whatever they believe the
deep of pocket may want at the moment. Markets are maturing both
quickly and unpredictably, but we must remember that mature
markets tend to have various segments that need to be understood
and nurtured. Collectively they may require a wider array of models
than initially expected. Th is is not something new, and if you look at
the way classic watch companies operate, this is the way they have
been working for quite a while and this is why they prosper.
TAG Heuer
Mikrotourbillon
detail movements
on dial
by carl cunanan

Breitling
Transocean
Chronograph
Unitime
there were some wonderfUlly special
and UniQUe pieces, of coUrse, bUt
these heavy hitting wristwatches were no
longer the main focUs. in some of the fair
booths, the spectacUlarly complicated
were oUtshone by the simple and classic.
A look at the watches launched in 2012
gives us a good view of how the brands
have learned their lessons. Many industry
insiders came away from the Geneva and
Basel shows with the feeling that the mix
of models was right where it should be,
giving enthusiasts a wide range of well-designed
well-produced pieces from which
to choose and giving distributors and retailers
a good solid line-up with which to
work. It almost seemed as though some
brands suddenly remembered that their
dealers and retailers had to sell more than
just stars, and had to move not just this
year’s novelties but the good, solid staples
that truly defi ne them.
Breitling Transocean
Chronograph Unitime
indicates the time in all
24 timezones
Th ere were some wonderfully special and
unique pieces, of course, but these heavy
hitting wristwatches were no longer the
main focus. In some of the fair booths, the
spectacularly complicated were outshone
by the simple and classic. Th ere was almost
a consolidation in 2012, a pulling together
of strengths and a return to basics both literally
and fi guratively. Figuratively, many
brands have been speaking of being true
to their heritage and their vision, though
to be honest, many brands sometimes say
the same things at the same times. Truthfully
though, there are wonderful watches
in the market now that really do follow
more closely the lines, designs and soul
95

TREND SPOTTING
of the models that put the companies on the
horological map. Audemars Piguet has had
wonderful success with its increasingly complicated
(both mechanically and visually)
Royal Oak and Royal Oak Off shore, but the
release of models as close to the 40-year old
original as possible made many remember or
realise how groundbreaking the Gerald Genta
was when it fi rst came out. Even the company’s
very limited edition skeletal stayed far
truer to the original clean design lines than
any of their recent pieces, using the Royal Oak
case shape almost as a frame for a very subdued
open-worked dial. Th ese watches were
displayed for the world in Geneva’s SIHH, and
later in the year, Audemars Piguet announced
96
Audemars Piguet
Openworked Extra-Thin
Royal Oak Tourbillon
Limited Edition
all the brands discUssed here have very
definite histories, backgroUnds and soUls.
all have seen what happens when they rest on
their laUrels, and all now act in a way that
honoUrs their past bUt prepares for their fUtUre.
the development of a new model family that
will allow their innovative heritage to support
a very classic watch line.
Th e traditional shows always bring news, of
course. Pieces such as Breitling’s new world
timer were released to much acclaim at the
Baselworld Fair. Th is piece continues the
company’s historic ties with aviation and
adds to its collection a beautiful and far less
utilitarian timepiece than before and one that
is already drawing interest from the global nomads
as well as the studied collectors.
Many brands now see the reasoning behind
launches and announcements later in the
year, either for regional or even international
markets. Th is makes sense of course,
as many of these watch enthusiasts are every
bit as global as the other movers and
shakers of the world. TAG Heuer let out the
news of their new MikroTourbillon in Basel
but only widely released more information
later in the year. Th e innovative watch
brand has also taken to releasing early in
the year as well, taking spaces in Geneva
in January to get a jump on the excitement.
All the brands discussed here have very
defi nite histories, backgrounds and souls.
All have seen what happens when they rest
on their laurels, and all now act in a way
that honours their past but prepares for
their future. Th e watch industry now has
to take much more into account than it has
Audemars
Piguet
Openworked
Extra-Thin Royal
Oak Limited
Edition
for a long while. Brands need to be truer
than ever to their heritage and yet they
also have to be increasingly innovative
and technologically forward in order to
survive. Th ey have to be quick to respond
to what certain markets want yet also be
fi rm in their pursuit of a product mix that
is consistent and diverse enough to interest
everyone from the incoming enthusiast
to the worldly collector. Th e watch is still
a tool for us, but it is so much more than
that in today’s world. Th e brands that will
thrive are those that communicate their
level of passion to a population that is demanding,
discerning and diverse.

www.dior.com - (021) 2927 2780
HIGH-TECH CERAMIC TIMEPIECE
DIAMOND SET DIAL
DIAMOND HEAD CERAMIC BRACELET
AUTOMATIC MOVEMENT
40-HOUR POWER RESERVE

CELEBRITY & WATCHES
98
IVANA TRUMP – ROLEX
Ivana Trump is a former Olympic
athlete, socialite, and fashion model.
But, she may be most famous as the
ex-wife of American business magnate
Donald Trump. While married
to Trump, Ivana became the Vice
President of Interior Design for the
Trump Organisation. Since her divorce
from Trump, Ivana has established
two companies – Ivana Inc.
and Ivana Haute Couture. Ivana Inc.
has matured into a multi-million
dollar business. Ivana Trump wears
Rolex.
WHITNEY PORT – ROLEX
Whitney Eve Port is an American
television personality, clothing
designer, and author. In 2006,
Port rose to prominence as one
of the four original cast members
of ‘The Hills,’ an MTV reality
television series. In 2008, she
received her own spin-off series,
‘The City.’ Port is currently
a judge on ‘Britain & Ireland’s
Next Top Model’ alongside Tyson
Beckford, Julien MacDonald and
Elle Macpherson. Whitney Port
wears Rolex.
SUSAN SARANDON –
JAEGER-LECOULTRE
Academy Award-winning actress
Susan Sarandon has
worked in movies and television
since 1969. In 2006, Sarandon
received the Action Against
Hunger Humanitarian Award.
She was honoured for her work
as a UNICEF Goodwill Ambassador,
an advocate for victims
of hunger and HIV/AIDS and a
spokesperson for Heifer International.
In 2010, Sarandon was
inducted into the New Jersey
Hall of Fame. Susan Sarandon
wears Jaeger-LeCoultre.
MANDY MOORE – CARTIER
Mandy Moore rose to fame in the late 1990s after the release of
her teen pop albums ‘So Real,’ ‘I Wanna Be with You,’ and ‘Mandy
Moore.’ Moore branched out into fi lms, starring in ‘A Walk
to Remember,’ ‘Chasing Liberty,’ ‘Saved!’ and ‘License to Wed.’
Moore was involved in serving as the Honorary Chairperson of
the Leukaemia and Lymphoma Society’s division on awareness
for youth. Mandy Moore wears Cartier.

TOM HARDY – DIOR
English actor Tom Hardy won
the BAFTA Rising Star Award
for his role in the critically acclaimed
fi lm, ‘Inception.’ Hardy
also starred in ‘This Means War,’
a 2012 romantic comedy fi lm directed
by McG. He most recently
appeared as the super villain Bane
in Christopher Nolan’s fi lm ‘The
Dark Knight Rises’ and as Forrest
Bondurant in John Hillcoat’s
crime thriller fi lm, ‘Lawless.’ Tom
Hardy wears Dior.
PIERCE BROSNAN –
JAEGER-LECOULTRE
Pierce Brosnan is an Irish actor,
fi lm producer and environmentalist.
Following a stage acting
career, he rose to popularity
in the 1980s television series,
‘Remington Steele.’ Brosnan
took the lead in many fi lms
such as ‘Dante’s Peak’ and ‘The
Thomas Crown Affair.’ In 1995,
he became the fi fth actor to portray
secret agent James Bond,
starring in four fi lms between
1995 and 2002. Pierce Brosnan
wears Jaeger-LeCoultre.
ZAC EFRON – TAG HEUER
Zac Efron broke into fame with
his role in Disney’s ‘High School
Musical.’ Efron has since
starred in the fi lms ‘17 Again,’
‘Me and Orson Welles,’ ‘Charlie
St. Cloud,’ ‘New Year’s Eve,’
‘The Lucky One’ and in the Lee
D aniels’ fi lm, ‘The Paperboy.’
Efron is set to star alongside
Leslie Mann, Jason Bateman,
and Goldie Hawn in ‘This Is
Where I Leave You.’ Zac Efron
wears TAG Heuer.
JOSH DUHAMEL – IWC
Josh Duhamel is an American
actor and former fashion model.
He fi rst achieved acting success
in 1999 on ABC’s ‘All My Children’
and later as the chief of security,
Danny McCoy, on NBC’s
‘Las Vegas.’ He then began appearing
in fi lms, including the
box offi ce hit ‘Transformers’ as
well as its sequels. Duhamel next
plays the leading man in the
big-screen adaptation of Nicholas
Sparks’ ‘Safe Haven.’ Josh
D uhamel wears IWC.
99

The
#37
Time Place
INDONESIA
2013
TIMECARE
EDISI LALU
Time Care
Menara Sudirman Level 12A, Jl. Jend. Sudirman Kav.60, Jakarta 12190
Tel. +62-21 29272780, Fax +62-21 29272781
Watch Care Centre
Menara Sudirman Level 8, Jl. Jend. Sudirman Kav.60, Jakarta 12190
Tel. +62-21 29272744, Fax +62-21 29272745
IN THE NEXT ISSUE OF
The
Time Place
INDONESIA
SIHH 2013