Cerreta presentation - Keele University
Cerreta presentation - Keele University
Cerreta presentation - Keele University
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Value<br />
created<br />
1. Medium Sized Cities:<br />
Sustainability or Self-Sustainability?<br />
Value for<br />
customer<br />
Value for<br />
business<br />
Profit<br />
Wages and salaries<br />
Direct and indirect materials and services<br />
purchased<br />
Maximum price<br />
Price paid<br />
Cost<br />
Knowledge is measured by added value.<br />
This added value can also be interpreted<br />
as the value of knowledge engaged (Zeleny, 2010).<br />
knowledge<br />
strategy<br />
actions<br />
Medium<br />
Sized<br />
Cities:<br />
a strategy<br />
for/by<br />
actions
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