reebok-ccm Hockey strategy

The CCM U+ CL stick is the lightest
performance stick in the marketplace
and provides players with an optimised
balance and feel.
apparel: Reebok-CCM Hockey will
strive to further leverage its league partnerships
and exclusive uniform status
to drive growth. The Reebok Edge NHL
Jersey features a four-way Stretch Mesh
to provide players with maximum ventilation
and range of motion. In addition to
official uniforms, Reebok-CCM Hockey
also has opportunities to grow due to its
status as the official NHL locker room
performance apparel supplier, and
its exclusive rights related to the NHL
Players’ Association (NHLPA) for name
and numbered apparel and headwear.
NHL locker room performance apparel
relates to the apparel that pro athletes
wear under their jerseys during a game,
or to work out and train in the gym. A key
product initiative in this area is Reebok
Speedwick apparel. Designed to feel like
cotton, fabrics used in this apparel are
breathable, utilising Play Dry ® technology
to manage moisture and antimicrobial
yarns to permanently inhibit the growth
of bacteria.
GrouP manaGEmEnt rEPort – our GrouP Reebok-CCM Hockey Strategy 87