ALDI LAUNCHES LOW COST PRE-PAID MOBILE PLANS

MEDIA RELEASE
ALDI LAUNCHES LOW COST PRE-PAID MOBILE PLANS
On Wednesday, 6 March, ALDI Australia, the Smarter Shopping retailer, will extend its product
offering with the launch of three unique, flexible and affordable prepaid mobile plans.
“At ALDI Australia, we are committed to offering our customers high quality products at
exceptional value with no lock-in contracts, no flag fall rates, low call rates, fair and transparent
pricing and brilliant coverage, using a fast and reliable network. ALDImobile is the smarter
choice for Australians looking to maximise their telecommunications dollar,” said an ALDI
Australia spokesperson.
“We identified a need in the Australian market for straightforward, clean and simple pricing
structures and believe that our three plans tick all those boxes, making it hassle-free for
customers to stay connected.”
For a low level user, ALDI Australia is offering customers the ‘Pay As You Go’ plan which can be
recharged at $15 or $30 and comes with a long-term expiry of 365 days.
Alternatively, for those who like to use their mobiles more regularly, the Unlimited Plan offers 30
days of unlimited calls and texts within Australia, as well as 5GB of data for $35.
“ALDImobile customers will have the flexibility to recharge online via an exclusive mobile app at
www.aldimobile.com.au and also conveniently at all 300 ALDI Australia stores,” concluded the
ALDI Australia spokesperson.
This is the first mobile launch for ALDI outside the European market allowing Australian
customers to take advantage of a smarter mobile service.
From Wednesday, 6 March, ALDI mobile products will be available from ALDI Australia
stores. Further information will be available on www.aldimobile.com.au
For further information please contact:
Alana Chetner Menreet Kaur
Professional Public Relations Professional Public Relations
Email: achetner@ppr.com.au Email: mkaur@ppr.com.au
Tel: 02 9818 0979 Tel: 02 9818 0975
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About ALDI AUSTRALIA
Since opening the doors to its first store in 2001, ALDI Australia has successfully established itself as one
of the fastest growing retailers in the Australian market, with 300 stores now operating on the Eastern
seaboard of Australia. In a short period of time, ALDI Australia has influenced grocery prices, introduced
shoppers to its exclusive brands and led the market with a number of initiatives never before seen in
Australia. ALDI is synonymous with Smarter Shopping – high quality products at exceptional value every
day.
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