; University Microfilms, A XEROX Company, Ann Arbor, Michigan

For the informed user category, a national organiza­
tion was contacted whose membership possesses the charac­
teristics of the informed user category. A random selec­
tion technique was used by the organization director to
select 100 members from those residing in Arizona. Table
III provides information on this respondent category.
Table III. Informed User Participation
11
Number Per Cent
Size of population 100 100
Participated 62 62
Interviews. The primary objective of the interviews
was to complement the questionnaires. The lack of struc­
turing in the interviews enabled a greater depth analysis,
particularly for certain questions raised by the question­
naire responses.
A listing of all the banks and savings and loan
associations in Tucson and Phoenix, Arizona, was prepared.
A separate ranking for each category was prepared based on
total assets at December 31, 1969. Based on the assumption
that a relationship exists between asset size and the
existence in the organization of professional users of