Consumerology Report - Bensimon Byrne
Consumerology Report - Bensimon Byrne
Consumerology Report - Bensimon Byrne
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Health Supplement Trends<br />
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Almost two thirds of Canadians donʼt think natural products are as stringently regulated<br />
as traditional OTC medications.<br />
The belief that natural health products are not as stringently regulated is highest among<br />
Walkers and Spectators. For these segments, this belief is associated with a decline in<br />
consumption - fewer using more, and more using less for a net growth among Walkers<br />
of +14 pts. and among Spectators of +12pts.<br />
The belief that health supplements are not regulated as stringently acts as a drag to<br />
growth especially among Walkers – given their otherwise positive perceptions of the<br />
advantages of health supplements.<br />
Conversely, although just over half (54%) of Runners – the biggest growth segment for<br />
natural health products, believe that they arenʼt as stringently regulated as traditional<br />
OTC medications this belief is not associated with a decline in consumption among this<br />
segment. And this segment is purchasing more health supplements than ever. (+32).<br />
THE BENSIMON BYRNE<br />
CONSUMEROLOGY<br />
REPORT<br />
- -<br />
36
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