Consumerology Report - Bensimon Byrne

Brand Name vs. No Name
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About one quarter of Canadians believe that the brand name and the no name version
of an over the counter medication or a health product are the same.
A plurality of Canadians believe that brand name and no name versions of these
medications and health supplements are mostly the same.
Walkers are slightly more likely than other segments to believe that brand and no
name versions of medications and health supplements are the same or very similar.
THE BENSIMON BYRNE
CONSUMEROLOGY
REPORT
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