<strong>TV</strong>BEU RO PE NEWS & ANALYSIS <strong>TV</strong>BEUROPE Europe’s telev<strong>is</strong>ion technology business magazine EDITORIAL Editorial Director Fergal Ringrose tvbeurope@mediateam.ie Media House, South County Business Park, Leopardstown, Dublin 18, Ireland +3531 294 7783 Fax: +3531 294 7799 Deputy Editor Melanie Dayasena-Lowe Melanie.Dayasena-Lowe@ubm.com +44 (0)207 921 8346 UBM Ltd, Ludgate House, 245 Blackfriars Road, London SE1 9UR Editorial Consultant Adrian Pennington Associate Editor David Fox USA Correspondent Carolyn Giardina Contributors Bob Charlton, Mike Clark, Richard Dean, Chr<strong>is</strong> Forrester, Jonathan Higgins, Mark Hill, Dick Hobbs, John Ive, George Jarrett, Heather McLean, Bob Pank, Nick Radlo, Neal Romanek, Philip Stevens, Will Strauss, Reinhard E Wagner Digital Editor David Davies Digital Content Manager Tim Frost Publ<strong>is</strong>her Joe Hosken ART & PRODUCTION Group Production Editor Dawn Boultwood Production Executive Al<strong>is</strong>tair Taylor SALES Sales Director Steve Connolly steve.connolly@ubm.com +44 (0)20 7921 8316 Deputy Sales Manager Ben Ewles ben.ewles@ubm.com +44 (0)20 7921 8233 Business Development Manager Alex Hall alex.hall@ubm.com +44 (0)20 7921 8305 US SALES Michael Mitchell Broadcast Media International, PO Box 44, Greenlawn, New York, NY 11740 mjmitchell@broadcast-media.tv +1 (631) 673 3199 Fax: +1 (631) 673 0072 JAPAN AND KOREA SALES Sho Harihara Sales & Project, Yukari Media Incorporated sho@yukarimedia.com +81 6 4790 2222 Fax: +81 6 4793 0800 CIRCULATION UBM Information Ltd, Sovereign Park, Lathkill Street, Market Harborough LE16 9EF, UK Free subscriptions www.subscription.co.uk/cc/tvbe/mag1 Controlled circulation +44 (0)1858 435361 Fax for all journals +44 (0)1858 434958 Printing by Headley Brothers, The Invicta Press, Queens Road, Ashford, Kent TN24 8HH © United Busienss Media Ltd 2011. 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ISSN 1461-4197 New 3D and Workflow challenges Conference Preview By Fergal Ringrose Hopefully you have already seen advance notice of our first two 2011 conferences in the <strong>TV</strong>Be weekly enewsletter? 3D Masters will return to BAFTA on Wednesday June 15; and The IT Broadcast Workflow 2011 moves forward (from a November timeframe) to Tuesday July 5 at America Square Conference Centre in the City of London. What’s different th<strong>is</strong> year <strong>is</strong> that we’re working with a special<strong>is</strong>t new conference team at United Business Media who have already carried out in-depth research with past delegates and nonattendees alike to really focus in on the most compelling content offering we can possibly bring to these conferences. In the case of 3D, th<strong>is</strong> information-requirement clarity <strong>is</strong> essential. When James Cameron’s Avatar smashed box-office records early last year it looked as though 3D was about to turn the global entertainment technology business on its head overnight. We now know that’s not the case: but we also know that 3D <strong>is</strong> not going away and we all need to learn where it will fit into production and technology strategy in the years ahead. 3D Masters <strong>is</strong> not a ‘tips and tricks’ event; it <strong>is</strong> a high level technology management forum, attempting to plot out the future for 3D in European telev<strong>is</strong>ion broadcast operations just as our HD Masters event did in the nascent years of the HD roll-out across the continent. Key sponsors already on board include Decode, Presteigne Charter and Quantel. As I write our team <strong>is</strong> still building the content for the programme; keep an eye on www.3d-tvmasters.com for speaker updates in the coming weeks. Of course we will feature a keynote address from Sky 3D one year on — including an examination of the infrastructure, monitoring and d<strong>is</strong>tribution challenges associated with building a 3D channel. We will examine the practicalities of launching a new channel primarily dedicated to pre-recorded 3D content. We’ll look at how 3D <strong>TV</strong> <strong>is</strong> developing in Europe and what the major technical limitations are to date. What mainstream formats work well in 3D and which ones don’t? Can up-conversion be used effectively or should it be avoided? Dr Hans Hoffmann, representing both the EBU and SMPTE (as newly appointed Engineering VP) will lead our session on 3D <strong>TV</strong> standard<strong>is</strong>ation; and there will be a panel d<strong>is</strong>cussion on generation 3D content for d<strong>is</strong>play on screens ranging from IMAX to the iPod. Our insider interview with Steve Schklair, CEO 3Ality Digital Systems, will be followed by a special 3D production spotlight featuring at least four in-depth production case studies from around Europe. 3D <strong>TV</strong> <strong>is</strong> not a gimmick, and it may or may not be the next big thing. But the reason we stage 3D Masters <strong>is</strong> to really provide high-level thought leadership on technology, production and business strategies that will help you make your own dec<strong>is</strong>ions about 3D into the future. To look for America The IT Broadcast Workflow event moves venue th<strong>is</strong> year, to America Square Conference Centre in Crosswall, City of London EC3. The reason it’s called Crosswall <strong>is</strong> that the original London Wall, (one of By Melanie Dayasena-Lowe Systems integrator Dega Broadcast Systems <strong>is</strong> installing 100 Crystal V<strong>is</strong>ion Indigo 2 frames as part of its ongoing project to provide the central technical areas and infrastructure for the redeve- The SYNNER-E 3G <strong>is</strong> used to lopment of BBC synchron<strong>is</strong>e the incoming circuits Broadcasting House in London. Dega was appointed as systems integrator for W1 central technical areas following a competitive procurement process under EU regulations, and <strong>is</strong> using Crystal V<strong>is</strong>ion synchron<strong>is</strong>ers, audio embedders, fibre optic receivers and video and audio d<strong>is</strong>tribution Breakout-time in the David Lean Room at 3D Masters 2010: Each event features several networking breaks where vendors get the opportunity to make presentations to delegates the largest construction projects carried out in Roman Britain) runs right through the venue, providing a unique feature. Th<strong>is</strong> <strong>is</strong> the only conference to focus on th<strong>is</strong> most critical transformation occurring right now in broadcast operations. We’ll be going in-depth into the migration from videotape to file-based workflows; cloud-based services for broadcasting; the changing role of the SI in the industry; harmon<strong>is</strong>ing broadcast workflows across multiple territories; multi-platform content d<strong>is</strong>tribution workflows; and identifying the challenges of the latest archiving and storage options. Confirmed sponsors to date include Front Porch Digital, MediaGenix, Symbox, Telestream and TMD. The convergence of Information Technology with traditional broadcast engineering <strong>is</strong> happening fast. Any chief technolog<strong>is</strong>t tasked with building a broadcast infrastructure today would use IT solutions to power the bulk of facilities. Any CFO tasked with making the business more flexible to new platforms, and more efficient in the process, would seek the automated and extensible systems that only IT can provide. These strategic dec<strong>is</strong>ions are based on getting the technology choices right, not least if the station <strong>is</strong> to be kept on air during the transition. It also implies significant change management of personnel. <strong>TV</strong>BEurope’s unique IT Broadcast Workflow event <strong>is</strong> dedicated to putting the facts before an audience of broadcast dec<strong>is</strong>ion makers. Hear how broadcasters around Europe have implemented new digital workflows. Learn what worked and crucially, what did not. Understand what IT actually means in a broadcast environment; how it <strong>is</strong> best implemented for staff and technology; and the value to the bottom line a properly installed solution can provide. Many broadcast organ<strong>is</strong>ations across Europe have partially adopted IT-based workflows; but all of them would agree that not everything works together as expected and there <strong>is</strong> still much to learn from others undergoing the same changes. BBC Broadcasting House <strong>is</strong> synchron<strong>is</strong>ed by Crystal V<strong>is</strong>ion amplifiers to help create the 3G-capable backbone for the routing and d<strong>is</strong>tribution of programme content. SYNNER-E 3G synchron<strong>is</strong>ers will be used for synchron<strong>is</strong>ing the incoming video circuits, and additionally as audio shufflers for sorting out any embedded audio that might be on the wrong track assignment. Working with 3Gbps, HD and SD sources, the multifunctional SYNNER-E 3G combines a video synchron<strong>is</strong>er, tracking audio delay, embedder, de-embedder and audio processor with optional fibre I/O on one board, and allows the embedding or de-embedding of up to eight AES in any combination as well as special Dolby E processing. An integrated fibre output on the SYNNER-E 3G boards was selected for th<strong>is</strong> project because using one module to both synchron<strong>is</strong>e the incoming lines and turn them into fibre was the most space-efficient solution. FRX 3G fibre-optic receivers will be used for feeding outgoing lines. Meeting the SMPTE 297-2006 short-haul specification and using a Class I laser, th<strong>is</strong> dual-channel board provides two optical inputs and two reclocked 3Gbps, HD or SD outputs per channel, allowing it to double as a d<strong>is</strong>tribution amplifier. Most of the equipment will be controlled via the BBC’s Broadcast Network Control System using SNMP. 6 www.tvbeurope.com MARCH 2011
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