Investor Presentation. January 2013. - Loewe AG > Aktuell
Investor Presentation. January 2013. - Loewe AG > Aktuell
Investor Presentation. January 2013. - Loewe AG > Aktuell
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<strong>Loewe</strong><br />
<strong>Investor</strong> <strong>Presentation</strong><br />
Jan 2013<br />
Chart 18<br />
Product & Pricing.<br />
<strong>Loewe</strong> Reference ID.<br />
Top selling points:<br />
Every premium brand earns its name by offering a<br />
relevant added value that no other brand does.<br />
The <strong>Loewe</strong> added value is individual design.<br />
Every premium brand has to prove that they truly<br />
are premium. And this has to be done in the right<br />
segment: in the absolute top class.<br />
BMW has the 7 series, Mercedes the S class and<br />
Audi the A8. The new <strong>Loewe</strong> Reference ID<br />
powerfully illustrates <strong>Loewe</strong>’s genuine mastery<br />
of personalization.<br />
The <strong>Loewe</strong> Reference ID is a true high-end model.<br />
It is a device that will win design prizes and dazzle<br />
in communication. In other words, a beacon of<br />
light.<br />
Reference ID - the high-end product for<br />
high-end requirements.
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