Investor Presentation. January 2013. - Loewe AG > Aktuell

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Loewe Investor Presentation Jan 2013 Chart 18 Product & Pricing. Loewe Reference ID. Top selling points: Every premium brand earns its name by offering a relevant added value that no other brand does. The Loewe added value is individual design. Every premium brand has to prove that they truly are premium. And this has to be done in the right segment: in the absolute top class. BMW has the 7 series, Mercedes the S class and Audi the A8. The new Loewe Reference ID powerfully illustrates Loewe’s genuine mastery of personalization. The Loewe Reference ID is a true high-end model. It is a device that will win design prizes and dazzle in communication. In other words, a beacon of light. Reference ID - the high-end product for high-end requirements.
Loewe Investor Presentation Jan 2013 Chart 19 Product & Pricing. Loewe GUI & AssistEasy Remote Control. New Loewe GUI: Joy of use with the new user interface: - customizable Home Screen - semitransparent menus - musicplayer with Coverflow - photoviewer with collages - HD animations - system user interface design New AssistEasy: - operation of the important functions via cursor navigation - for TVs, SoundBox, SoundVision and AirSpeaker - available from 11/2012
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Investor Presentation. January 2013. - Loewe AG > Aktuell

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