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A Terrific Tube Preamplifier From Korea, And A - Ultra High Fidelity ...

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Gossip&News<br />

Feedback<br />

The iPad and Us<br />

Looking for buzz?<br />

The iPad had it, and<br />

still does. Newspapers<br />

and tech Web sites, all<br />

summer, ran articles<br />

about t he g row i ng<br />

market for pads…note<br />

the plural. This may have<br />

changed since we went<br />

to press, but the word<br />

“pad” should not have<br />

been pluralized, because<br />

all of them but Apple’s<br />

were vaporware.<br />

Our attention was<br />

grabbed from the first<br />

for a reason that should<br />

be obvious: Apple’s slick<br />

new device promised to<br />

be the savior of embattled<br />

print publications.<br />

Reading a newspaper<br />

or magazine on a computer,<br />

it turns out, is<br />

awkward. But on a thin<br />

slate you can hold in<br />

your hand…<br />

Not only did we<br />

order one, but we signed<br />

up with Apple as registered<br />

iOS developers.<br />

The goal…well, you can<br />

probably figure it out.<br />

We need hard ly<br />

explain why there’s been<br />

a delay in our plans:<br />

Gerard’s health problems<br />

(now a thing of the past) threw a<br />

spanner into the works. However we did<br />

have time to get a good look at what a<br />

publication looks like on an iPad.<br />

In a word, stunning.<br />

There are several ways to view a<br />

magazine on the iPad, and we’ve tried<br />

them all.<br />

a) In PDF form. We are long-time<br />

subscribers to the excellent Scientific<br />

American, which distributes its electronic<br />

edition in that form. Several iPad apps<br />

allow you to view them, including Apple’s<br />

own iBooks, and (our choice) the free<br />

GoodReader. Being able to manipulate<br />

the pages with your fingers is a lot like<br />

80 ULTRA HIGH FIDELITY Magazine<br />

handling the printed issue, except that<br />

you can also use two fingers to zoom in<br />

and out. Do it in public, and prepare to<br />

get lots of attention. The down side, if<br />

it is one, is that these programs will not<br />

allow digital right management, also<br />

known as copy protection.<br />

Yes, we know, we’ve been plenty<br />

critical of the music and film industry<br />

for trying to prevent copying of their<br />

works, even for purposes that fall under<br />

the category of fair dealing/fair use. How<br />

dangerous is it for a publication to take<br />

a chance that 100% (not 99.9%) of its<br />

subscribers will play fair?<br />

b) Through the Zinio magazine service.<br />

Zinio has been around<br />

for some years, and<br />

indeed we considered<br />

signing up with them<br />

before finally choosing<br />

MagZee. The delivery<br />

system is slick, though<br />

the software is not bugfree,<br />

and is not as polished<br />

as GoodReader.<br />

It ’s c lo s e e nough,<br />

though.<br />

We looked around<br />

to see who else was on<br />

Zinio, and we noted a<br />

surprising fact: some<br />

publishers are all but<br />

giving away their publications.<br />

We signed<br />

up for a dozen copies<br />

of Car&Driver for only<br />

$8, with no surcharge<br />

for international “delivery,”<br />

beyond currency<br />

exchange (Zinio is in<br />

the US).<br />

c) Through proprietary<br />

software. A number<br />

of publications, from<br />

The New York Times to<br />

Sports Illustrated, offer<br />

free apps for the iPad,<br />

through which you can<br />

buy the actual magazine.<br />

Since there’s no<br />

obvious way to export it<br />

and therefore share it, it<br />

has de facto copy protection.<br />

As we write this we’ve made no final<br />

decision, but we’re aware that these<br />

methods of distribution are by no means<br />

mutually exclusive. We could develop<br />

our own app, and be on Zinio, and even<br />

remain on MagZee (for readers without<br />

an iPad). Our free (but incomplete) PDF<br />

edition can already be transferred to an<br />

iPad app such as GoodReader, but we<br />

can make the distribution even more<br />

frictionless with a free app.<br />

Is the iPad the future for the print<br />

media? It well may be. We really enjoy<br />

reading other people’s publications on it.<br />

We would like ours on it too.

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