Content-Marketing-Kapost-Eloqua-eBook

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100,000 larger-sized �� 75,000 �� mid-sized �� 50,000 �� 25,000 �� Month 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 COST PER LEAD �� $25,000 $20,000 $15,000 $10,000 $500 $5,000 $375 $250 $125 Month Month 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 In �rst 5 months costs/lead drop 80% larger-sized mid-sized The long-term yield of content marketing is illustrated in the chart above, which shows the cumulative cost per lead over the 24 months, or how much has been spent divided by how many leads have been generated over time. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
COMPARISON <strong>Content</strong> <strong>Marketing</strong> to Paid Search CONTENT MARKETING SUMMARY �� PAID SEARCH SUMMARY ��
Page 1 and 2: Tweet #contentroi Why content marke
Page 3 and 4: Want to get skip ahead to the ROI c
Page 5 and 6: This Study ��
Page 7 and 8: CONTENT ORGANIZATION ��
Page 9 and 10: Content Marketing Costs operation.
Page 11: Content Marketing Bene�ts ��
Page 15 and 16: BENCHMARK: PAID SEARCH MARKETING Wh
Page 17 and 18: Content Marketing is Not a Campaign

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