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<strong>Content</strong> <strong>Marketing</strong> Costs<br />
operation. They are summarized in the following two tables, one for mid-sized businesses and one<br />
for larger organizations.<br />
CONTENT PLAN<br />
<strong>Content</strong> <strong>Marketing</strong> Costs: Mid-Sized<br />
PERSONNEL<br />
Managing Editor<br />
CONTENT<br />
Blog Post Costs<br />
Premium <strong>Content</strong> Costs<br />
TOOLS<br />
Software & Hosting<br />
Total Expenses<br />
<strong>Content</strong> <strong>Marketing</strong> Costs: Larger-Sized<br />
PERSONNEL<br />
Chief <strong>Content</strong> O�cer<br />
Managing Editor<br />
CONTENT<br />
Blog Post Costs<br />
Premium <strong>Content</strong> Costs<br />
TOOLS<br />
Software & Hosting<br />
Total Expenses<br />
monthly<br />
$6,667<br />
$1290<br />
$2,500<br />
$1,500<br />
$11,957<br />
monthly<br />
$16,667<br />
$8,333<br />
$1720<br />
$3,500<br />
$2,500<br />
$32,720
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