Master Planning of Zoos - Central Zoo Authority

Technical Session V
Develop our Vision & Mission
• To develop a zoo which your citizens are proud of – creating stakeholdership
• It must achieve the following objectives:
} Financial viability
} Be a tourist attraction
} Be a facility for Recreation & Entertainment
} Be an institution for Educational & Conservational
To Achieve the Vision
• Create a workable Master Plan – Design, Business & Operations
• Need funding to implement the Master Plan and complete the process
• An appropriate corporate structure to support the proposed Master Plan in 3 areas
– D+B+O
• Need good people who expect commercial market remuneration
• You need to believe & have the end in sight
• You need to lead, excite, empower & get buy in
Understand your Strategic Objectives
Maximize on your:
• Location, surrounding, settings, neighbors,
• Position in society
• Connections with Government & Corporations
• The changing attitudes about wildlife & your role in effecting that
• Increasing your market share & Share of Voice
• Makeing the system work for you – learn to dance
To become a TMP to Visit
• You need to become a major recreational facility in your City/State, with a clear
position – Top of Mind
• You need to develop your brand & strategically align yourself to business partners
• You need to review your target audience yet still retaining your civic duty
• You need to review operating hours to become efficient in resource management &
budgets
• You need to think like a “business with soul”
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