PIB COPENHAGEN · 100 - PIB Copenhagen A/S
PIB COPENHAGEN · 100 - PIB Copenhagen A/S
PIB COPENHAGEN · 100 - PIB Copenhagen A/S
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Et samlet salg på 1.500 eksemplarer var ikke just<br />
opmuntrende, og det blev Ferd’nand, som året efter<br />
kom til at danne grundlaget for et egentligt forlag.<br />
Udvalgte striber blev udsendt som et julehæfte og<br />
oplaget på 5.000 revet væk så hurtigt, at man nåede at<br />
få trykt og solgt yderligere 3.000 før julehandlen var<br />
forbi. Julehæftet med Ferd’nand blev en fast tradition<br />
og udkom på forlaget frem til 1962, hvorefter Gutenberghus<br />
(nu Egmont) overtog udgivelsen frem til<br />
1972.<br />
I 1942 startede Per Carlsen så Illustrationsforlaget,<br />
der i dag kendes som Forlaget Carlsen. Forlaget<br />
kunne i startåret tilbyde syv bøger (I 1999 er antallet<br />
af udgivelser oppe på 300).<br />
Blandt udgivelserne i 1942 var et eksempel på <strong>PIB</strong>s<br />
fotoservice, Året fortalt i billeder. Bogen var et udvalg<br />
af, hvad <strong>PIB</strong> havde udsendt af pressefotos i årets løb,<br />
men den blev ingen succes. Dels udkom bogen for<br />
sent på grund af papirmangel, dels forhindrede den<br />
tyske censur, at man bragte billeder, der kunne<br />
opfattes som værende til fordel for de allierede.<br />
Det samme skete i 1943, men i 1944 “glemte”<br />
forlaget at sende bogen til censuren og undlod at<br />
reklamere for den. Da bogen nu indeholdt fotos fra<br />
folkestrejken og billeder fra allieret side, blev den en<br />
salgssucces.<br />
<strong>PIB</strong> <strong>COPENHAGEN</strong> <strong>·</strong> <strong>100</strong><br />
30<br />
2. Verdenskrig gjorde det umuligt at sende materiale til England.<br />
The Luton News forklarer her læserne hvorfor Ferd’nand ikke er at<br />
finde i dagens avis.<br />
WW2 made it impossible to get material to England.<br />
The Luton News here explains to its readers why Ferd’nand is<br />
missing from the paper.<br />
over as publisher until 1972.<br />
As a result of this success, Per Carlsen started in 1942<br />
a company called Illustrationsforlag [Illustration<br />
Publishing Company], which today is known as Forlag<br />
Carlsen [Carlsen Publishing Company]. The company<br />
was able to offer seven books in its first year (in 1999,<br />
the total number of releases is up to 300).<br />
Among the 1942 releases was a sampler of <strong>PIB</strong>’s<br />
photo service, The Year in Pictures. The book was a<br />
selection of news photos <strong>PIB</strong> had distributed in the<br />
course of the year, but it wasn’t a success, partly<br />
because it came out too late as a result of paper<br />
shortages, and partly because the German censor<br />
prevented the company from including photos that<br />
could be interpreted as beneficial to the Allies.<br />
The same thing happened in 1943, but in 1944, the<br />
company “forgot” to send the book to the censor and<br />
omitted advertising it. Since the book now contained<br />
photos of the Danish general strike and pictures from<br />
the Allied side, it became a sales success.<br />
The publishing company grew powerfully, and the<br />
three companies — <strong>PIB</strong>, the platemaking plant, and<br />
the publishing company, became known in common<br />
speech as “Trillingefirmaet” [The Triplet Company].<br />
After Kaaring’s death in 1933, it had once again<br />
become a pure family-owned business where several