Clifton Park Baptist Church 8818 Piney Branch Road Silver Spring ...

COMMUNICATIONS Robin Bellamy
The past year has been full of exciting developments and continued success for the
Communications Ministry. We have continued to strive for excellence as we provided
support to promote events, meetings and general information, both internally and
externally. With guidance and help from God, we were able to accomplish numerous
goals including increasing Clifton Park Baptist Church’s social media presence, restructuring
the announcement format, and providing ministries with guidelines to
better assist them with event and meeting promotion.
Website
The church website and other web-based communications has been one of the major
priorities to the Communications Ministry. The website has been well maintained and allows for a variety
of interactive resources for visitors and members of CPBC. Member Central has been an integral part
for the Communications Ministry and other ministries, as it houses essential forms that are used to efficiently
transmit necessary information about upcoming events and resources needed for those events.
Member Central also has key information that members can use about upcoming meetings or administrative
knowledge. The main site allows visitors and members alike to hear audio sermons, submit prayer
requests, and sign up online to participate in event and class registrations. Other resources include
newsletters, monthly bulletin supplements, ministry information and Bible study resources.
Social Media
CPBC has had great success with social media, with Facebook being popular with many of the members.
To date, CPBC has 131 likes with members commenting on the updated statuses, pictures, and events. It
also serves as a way for members, past and present, to interact with each other as they view all the progression
that we have made. CPBC’s Twitter account (@CliftonParkBC) has also increased our social media
presence. The site allows for live tweets of the sermon as well as announcements of upcoming events
and important announcements. We are pleased to say that we have a few “faithful followers” and we will
be exploring other innovative ways in which we can use this social media resource and others.
Newsletter
The Communications Ministry continues to provide members and visitors the opportunity to see what’s
going on within the CPBC family through our quarterly newsletter, “The Clifton Parker”. Now in its second
year, articles about CPBC’s outstanding events and community initiatives have been highlighted, as
well as in-depth overviews of the ministries at CPBC. Members have given very positive feedback on the
newsletter and have contributed by submitting some of their own articles and achievements to be included
in the newsletters. Pastor’s Corner and Your Voice continue to be popular recurring newsletter
sections.
Assistance to Ministries
The Communications Ministry continuously works with other ministries to ‘get the word out’ in the
most effective way possible. This year we have assisted in a variety of ways such as the development of
visual and graphic aids for announcement and worship service slides, posters, flyers and promotional
cards. We have also worked with local radio stations to place event announcements on their sites and to
have it broadcasted during their station programming. To further assist ministries, the Communications
Ministry developed a “Protocols and Guidelines” handbook to make them aware of timelines and the
various options by which they can promote their event or meeting.
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