Moonraker - Ofcom Licensing
Moonraker - Ofcom Licensing
Moonraker - Ofcom Licensing
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EVIDENCE OF DEMAND <strong>Moonraker</strong> FM<br />
What station(s) would lose listening<br />
If they liked the new local Swindon station, respondents were asked to name the station(s) that<br />
they would be likely to stop listening to or listen less to.<br />
GWR FM<br />
BBC Radio 1<br />
BBC Radio Swindon<br />
BBC Radio 2<br />
Classic Gold<br />
BBC Radio Wiltshire<br />
5% 22%<br />
5%<br />
7%<br />
Station(s) That Could Lose Listeners<br />
12 % 33%<br />
GWR FM is the most likely station to lose out to a new Swindon station followed by BBC<br />
Radio 1.<br />
BBC Radio stations will cumulatively lose more listeners as BBC Radio 1, BBC Radio 2, BBC<br />
Radio Swindon, BBC Radio Wiltshire will all suffer loss of audience.<br />
15-54s are more likely to stop or listen less to GWR FM.<br />
55-64s are more likely to stop or listen less to BBC Radio Swindon.<br />
65+s are more likely to stop or listen less to BBC Radio 2.<br />
9%<br />
13 %<br />
Stop Listening<br />
Listen Less<br />
COMBINED STOP & LISTEN LESS TO A NEW LOCAL RADIO STATION BY AGE, SEX & SOCIO-ECONOMIC GROUP<br />
15-24 25-34 35-44 45-54 55-64 65+ Male Female ABC1 C2DE<br />
GWR FM 53.4 49.2 58.2 41.8 25.0 19.5 42.9 45.4 46.9 43.1<br />
BBC Radio 1 35.6 41.6 22.2 32.0 6.1 2.5 19.7 31.2 26.6 25.3<br />
BBC Swindon 1.9 3.0 11.4 17.9 28.1 22.0 11.7 13.2 13.0 12.3<br />
BBC Radio 2 9.9 9.9 11.2 15.9 19.0 29.3 13.6 15.4 14.5 14.5<br />
BBC Wiltshire - 3.0 6.7 8.0 15.6 24.3 9.4 7.4 8.3 8.4<br />
Classic Gold - 6.0 4.1 6.0 12.5 12.2 6.0 6.2 4.8 6.7<br />
Local Radio comes home - to Swindon Section 105 (D) - Page 5
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