why choose apetito? - Brintex

why choose apetito?
apetito Company Profile

winning awards
year after year
at apetito, we are passionate about retaining
our leading industry position. This commitment
to continual progress is reflected in a wealth
of awards.
2005
The Queen’s Award for Enterprise – Innovation
2006
PWC West of England Business of the Year
2007
FDF Community Partnership Awards
2008
National Business Awards National
Finalists & Regional Winners –
Innovation & Corporate Social Responsibility
2009
Franchise Marketing Awards
Big Tick – Business in the Community, Talent Award
National Business South – Customer Focus
2010
RoSPA – Gold Award for Occupational Health & Safety

Introducing apetito
quality, service and affordability -
a unique recipe for success
Choosing a food and catering solutions provider is a critical decision.
You require a partner that focuses on food quality, choice, cost-effectiveness
and service in equal measures.
Select apetito and you choose the market leader in providing catering services
and meals. We manage everything, from creating and delivering frozen and
hot meals to customers, to providing hospitals and care homes with
bespoke menu systems.
Launched over 50 years ago,
apetito is a global organisation
that leads the way in quality frozen
food and catering solutions. In 1995
we opened one of the UK’s most
advanced factories in Trowbridge,
Wiltshire, and embarked on
delivering products and solutions
to clients throughout the country.
Operating under the apetito
and Wiltshire Farm Foods brands,
our success is a result of much
more than providing quality
products at affordable prices.
Our market-leading position
comes thanks to our advanced
catering systems and online services,
accredited onsite laboratories,
continual innovation, and ability
to adapt our solutions to your
individual needs. So, whatever your
requirements, you can trust apetito
to deliver the perfect blend of
quality, flavour, price and service.

Our sectors
We’re proud to offer
great tasting food in a
cost-effective way.
looking after your residents
Every care home is unique. However, each faces the challenge
of giving residents a wide choice of delicious dishes. As experts
in the care home sector, we understand your needs and will
create a service that works for you and your residents.
For many care home residents,
meal times are a highlight of
the day. So, our care home services
bring great-tasting, nutritious
and enticing food to your
residents’ tables.
You can count on us to deliver
an unparalleled choice of
great-tasting food. We offer a
range of over 220 mouth-watering
and nutritionally balanced meals
and desserts. Our experienced chefs
develop each recipe, which are then
prepared to a consistent standard
using quality ingredients.
Naturally, we aim to deliver more
than tasty dishes. Working closely
with you and your residents, our
dedicated care homes team will
take care of everything, helping you
cut costs, reduce waste, save space
and improve efficiency. The team
can also help you adhere to the
Care Quality Commission Guidelines
and cater for a wide variety of
dietary needs.
With apetito working as your
partner, you’ll be serving nutritious,
freshly prepared hot meals that
your residents will enjoy day in,
day out.
“ we’re as passionate about our service as we are about
our food. by offering a tailor-made blend of fantastic
meals, guaranteed nutrition and service that’s second
to none, we’re committed to improving the whole dining
experience for you and your residents.”
Lee Sheppard, Divisional Manager – Care Homes

There are
over 250 meals
and desserts for
your customers
to enjoy.
community meals
created for you
As the UK’s leading community meals provider, we understand
that local authorities have different needs. We’ll meet your
exact requirements, providing solutions to satisfy your
needs and help you provide a successful service.
With over 50 years’ experience
in the public sector, we provide
bespoke propositions from a
flexible range of delicious meals
and solutions. Every day, our
operations focus on providing
you with exceptional customer
service and complete peace
of mind.
Our Chefmobil system is unique
to apetito and recognised as the
most advanced community meals
system in the sector.
The solution is a fully integrated
mobile regeneration system for
the hot delivery of frozen meals.
Using our award winning
Chefmobil not only ensures
that every meal is delivered in the
best possible condition and with
the finest visual appeal and
flavours. It also makes sure that
regenerating the meals is safe,
simple and economical.
“ from the outset, we will establish an open
relationship, listen to your views, share best
practice and continuously enhance our offering
for you and your service users.”
Roger Hargreaves, Divisional Manager – Community Meals

Our sectors
Good food plays an
important role in
recovery, so our meals
aren’t just nutritious,
they’re visually
appealing too.
“ from training and menu planning to picture
menus and advice, we give customers the support
they need. throughout our contract, we will monitor
and improve our services to ensure your patients
get the best from our partnership.”
Rosemarie Hoyle, Divisional Manager – Healthcare
putting patients on
the road to recovery
At apetito, we believe food should be at its best at the
point of service. So our solution not only includes food,
but the systems and support your caterers need to achieve
excellent results.
We have specifically developed
our wide range of frozen prepared
meals for the healthcare market.
Available in twin-portion and
multi-portion pack sizes, we
produce all products to stock, giving
you maximum flexibility when
planning menus. We also constantly
update our nutritional data, so that
you always receive fully costed and
nutritionally analysed menus.
Stringent HACCP and Positive
Release systems ensure we deliver
quality assured safe food while
consistently meeting the required
nutritional guidelines. Our flexible
range of products, support systems
and first-class customer service
provides the ideal foundation for
the perfect patient feeding solution.

All of our drivers are
CRB checked for your
peace of mind.
delicious meals to every door
As part of apetito, Wiltshire Farm Foods is a leading franchise
network with nationwide distribution facilities. The company
is the UK’s leading meals delivery service, delivering over 220
quality dishes to more than 200,000 customers.
Wiltshire Farm Foods prides
itself on providing nourishing
and flavoursome meals. Whether
customers fancy a traditional
dinner or an indulgent dessert,
there’s a dish to suit every taste.
Meals are prepared to the highest
standards and all ingredients are
carefully monitored. For example,
the team carefully analyses
and controls levels of salt, sugar
and fat. The menus also cater for
people with special dietary needs,
from gluten and dairy free dishes
to a range for people with diabetes.
Every dish is frozen the moment
it’s made, locking in flavour and
natural goodness.
Deliveries arrive frozen in compact
and sturdy plastic trays that fit
easily into a freezer and can be
stored for several months.
Every Wiltshire Farm Foods
customer enjoys a friendly, free
and reliable delivery service.
To ensure safety, every driver
undergoes enhanced checking with
the Criminal Records Bureau (CRB).
The company also recruits local
people who genuinely care about
their customers. The drivers don’t
just deliver meals to people’s doors;
they also take the time to stop
for a chat and even place meals
in customers’ freezers.
“ every day, our national wiltshire farm foods outlets
witness the great relationship between our drivers
and customers. we’re all about delivering so much
more than meals.”
Ben Haynes, Director – Wiltshire Farm Foods

The apetito approach
apetito’s strategic
approach pentagram.
it’s all about you...
Appointing apetito as your partner brings more than
a market-leading suite of bespoke services to your side.
It comes with the confidence of knowing that we employ
a rigorous approach that always puts you and your
customers first.
Investing in
people and
developing
Market Leading
Growth & Returns
Customer focus
Our customers are central
to everything we do. Only by
understanding your requirements
and working in partnership with
your organisation can we deliver
the services you seek. We achieve
this through regular reviews,
which will keep you informed about
our progress, any developments,
and required improvements to our
service. We also undertake regular
customer surveys, giving you the
opportunity to comment on our
performance and helping us to
implement enhancements.
Creating competitive advantage
Innovation is at the heart of our
business. While apetito leads the
market in catering solutions for the
public sector, complacency is never
an option. Staying at the forefront of
our industry demands an innovative
approach, a willingness to embrace
new developments, and our ability to
adapt them to our customers’ needs.
This ethos has ensured we are the
only company of our kind to offer a
wide choice of systems and services
to the public sector.
Creating competitive advantage
RESULT
Customer
Focus
Sustainability
Outstanding
execution
everyday
Outstanding execution everyday
At apetito, we know our success
depends on providing consistently
exceptional service. To ensure we
maintain and deliver the high
standards you expect, we continually
monitor, review and improve our
offering. We support these efforts
through efficient systems that help
our teams manage their functions
and provide excellent support.
Sustainability
More than ever, it is vital that public
sector organisations work alongside
sustainable partners. As a company
committed to sustainability, we are
dedicated to continuously improving
our nutrition, quality and food safety.
From production and distribution
to safety, nutrition, packaging,
waste and purchasing, we have
set ourselves tough improvement
targets. We also strive to meet strict
social responsibility goals, ensuring
we provide exceptional food and
service to the most vulnerable people
in our community, including the
elderly, infirm, and hospital patients.

Investing in our people and
developing Team apetito
While many organisations claim
to invest in their people, we put
our principles into practice.
Our efforts start from identifying
potential at recruitment to providing
strong succession planning and
opportunities for everyone in
the business. Every employee also
enjoys a wide range of benefits,
including competitive salaries,
a defined pension scheme, and
a discretionary annual bonus.
Market-leading growth and returns
When selecting a food and
catering partner, you need to know
the company has the strength
required to continue satisfying your
requirements over the long term.
As a global leader with over 700
million turnover worldwide and
more than 1,200 UK staff, we pursue
a philosophy of gaining growth
and market share. This means we
have the resources and resilience to
provide the services you need today,
tomorrow and for years to come.
one process, one point of contact
It’s always good to know that your chosen partner is
responsible for every step of the service chain. With apetito,
that’s exactly what you get: one company managing and
delivering your contract, from production to delivery.
We bring you the peace of mind that
comes with knowing apetito will take
care of everything on your behalf.
This means we are responsible for the
contract’s entire operation, including:
• Sourcing ingredients
• Developing new products
• Manufacturing meals
• Testing at our accredited laboratory
• Distributing and storing meals
at our depots
• Delivering meals
Making monitoring easy
The single service chain operation
allows you to monitor apetito
quickly and easily. As we do not use
subcontractors, you can also relax
knowing that we are committed to
ensuring your food is of the finest
quality at every step of the process.
Meeting before and during
the contract
Our commitment comes complete
with pre-contract communications,
which involves our customer service,
distribution team and your dedicated
contact meeting with you to understand
your exact requirements. We will
strengthen this relationship during
further company events and meetings,
recommending improvements,
communicating experiences and
sharing best-practice.

Our food values
delicious menus,
nutritious meals
With a wide range of meals and desserts featuring the
best ingredients and seasonings, an irresistible menu of
products awaits your customers. At apetito, our expert
teams work tirelessly to ensure each dish is delicious,
nutritious and visually tempting.
From traditional favourites to more
adventurous meals, you and your
customers can select from a wide
range of delicious frozen foods.
Our experienced chefs create each
recipe while specialist teams prepare
the meals from our premises. At every
step, we monitor the nutritional
content of our products, conducting
daily tests and ensuring they’re tasty,
healthy and pleasing to the eye.
Each product is sealed hygienically to
prevent contamination and includes
traceable batch codes. A ‘best before’
date also features on the packaging,
alongside ingredients lists, storage
guidelines and cooking instructions.
Our New Product Development
team reviews and improves the
range throughout the year,
enhancing current dishes and
expanding the selection. We also
meet the ongoing need for low-fat
and reduced-salt meals.
For example, our active salt-reduction
programme strives to reduce salt
without compromising on taste and
quality. Already, almost 80% of our
individual meals sold are categorised
as ‘moderate salt’, and we aim for
no more than 2g of salt over a
two-course meal.
Individual meals
We offer a wide range of individual
meals for hot or frozen delivery.
Our customers can reheat frozen
meals in ovens or microwaves, while
our hot meal deliveries arrive in foil
or PET (Polyester Terephthalate) trays.
Our products deliver superior levels
of nutrition. Our meals are specifically
developed to meet the strict criteria
set down by the National Association
of Care Caterers (NACC) guidelines for
nutritional requirements. The Health
of the Nation and the Care Quality
Commission (CQC) standards for
care homes are also adhered to.

“ as a registered dietitian and a member of the british
dietetic association, it’s great to be able to use my
skills and knowledge to ensure our meals meet a wide
range of special dietary needs.”
Sue Baic MSc RD, Consultant Dietitian
Multi-portion meals
Frozen for freshness
Our range features a wide selection As any chef will confirm, a meal
of multi-portion meals, including is at its freshest the moment it is
entrées, vegetables, potato products prepared. So, that’s when we freeze it,
and desserts. Each is served in locking in its goodness, flavour,
one-third gastronome trays:
vitamins and minerals. Frozen food
a compatible format for today’s is often healthier and more nutritious
regeneration equipment that saves than its chilled counterparts – dishes
40% space compared to traditional categorised as fresh – due to
square dish shapes. In addition, we
offer a number of meals in
twin-portion packs. For special or
vegetarian items, which typically
feature eight-portion trays, the
twin-portion packs help reduce
waste and save money.
ingredient degeneration.
According to WRAP (Waste and
Resources Action Programme),
consumers throw away 33% of
fresh food, while food waste
in landfill produces methane
that’s 21 times more potent as a
Special diets
greenhouse gas than carbon dioxide.
Whatever the nutritional
Frozen food also brings the following
requirements of your customers, benefits to your organisation:
we can provide meals to meet every • Improved safety over
special dietary need. From soft and cook-chill process
puréed meals to gluten free, ethnic
and vegetarian dishes, we check
and test every meal to ensure it is
of excellent nutritional value.
• Less temperature sensitive
• Easy to handle
• Longer product shelf-life
We can deliver meals to satisfy the • Fewer deliveries required
following nutritional and cultural • Reduced wastage
requirements:
• Consistent quality
• Diabetic • Milk free • Allows use of seasonal vegetables
• Lower fat • Soft and puréed
• Reducing • Egg free
• Moderate salt • Afro Caribbean
• Gluten free • Kosher
• Vegetarian • Asian Halal
• Ethnic
• Higher fibre
• Asian Vegetarian
food to savour with all your senses...
Our ground-breaking new texture-modified range features meals
that are more than delicious and nutritious. Every dish looks just like
a normal meal, making them even more inviting to eat. The result
is a healthy, nourishing and visually appealing range that promises
dignified dining every time.

Quality & production
Our Taste As You Go
team sample meals
from every batch
exceeding your expectations
At apetito, the quality of our products is paramount.
From creating menus and producing meals, to delivering
dishes to your customers, we are committed to ensuring
your products are safe, delicious and nutritious.
apetito FoodSafe+
Quality Assurance
apetito ensures a series of rigorous Our Quality Assurance team operates
safety checks are implemented a comprehensive Hazard Analysis
through its unique FoodSafe+ system. Critical Control Points (HACCP) Quality
At the heart of FoodSafe+ is
Assurance system. A 400 page Quality
apetito’s state of the art high
Manual governs all procedures and
tech laboratory. Meals are sampled covers every aspect of the products,
and tested in this CLAS accredited including hygiene and storage.
laboratory. apetito is dedicated to
implementing some of the most
stringent safety checks in the
business, the ultimate peace
of mind.
On the rare occasions we receive
complaints regarding quality, we
treat each with the utmost care
and attention. Once received, we act
immediately to rectify the problem.
TAYGO – Taste As You Go
Furthermore, we log and investigate
To ensure your meals are always
delicious, our specialist Taste as You
Go and Quality Control teams sample
meals from each batch, checking
and adjusting for such factors as
flavour, texture, consistency and
visual appeal. We also cook items
in various appliances to enable
direct comparisons.
all complaints ensuring that they
do not happen again, then provide
customers with comprehensive replies.
For more serious issues, we can
initiate a recall, then trace and contact
customers to instruct them to keep
products on hold. Using product codes
and batch codes, we can then identify,
quarantine and replace stock.
“ we never compromise on the flavour and quality
of our dishes. everyone works together to make
sure each meal and dessert is nutritious, healthy,
and nothing less than delicious.”
Claire Tollit, Quality Manager

At apetito, the safety
of our food is paramount.
Our onsite laboratory
performs over 120,000
microbiological tests each
year. Only when we are fully
satisfied with the results
will we deliver dishes to
our customers.
where quality matters
Operating from a state-of-the-art factory in the heart
of Wiltshire, apetito has the processes and systems
required to ensure meals leaving the location are
the best they can possibly be.
Launched in 1995 and occupying
over six acres, our ‘safe food factory’
manufactures almost one million
meals and desserts every week.
Segregated into high and low-risk
with physical barriers and colour
codes, innovative dispensary
and allergen control: the factory’s
separate departments are dedicated
to preparing dishes, butchery,
cooking, de-boxing, canning
and storage. The temperaturecontrolled
final packing area leads
to the cold store and despatch.
Assurances and accreditation
The factory has achieved the BRC
(British Retail Consortium) Global
Standard for Food Safety Issue 5
accreditation – the highest
possible level.
apetito do not hold BS5750 or
ISO 9001 as these quality assurance
systems do not demand high quality
– they simply demand that a given
standard is achieved.
Our operations are CHAS
(Contractors Health and Safety
Scheme) accredited and we also
operate to ISO 18001 Health and
Safety Management Systems.
In addition, NHS Supplies, numerous
local authorities, and the Meat and
Livestock Commission have audited
the factory. The factory also has an
EC export license for meat and
fish products.
Onsite laboratory
As well as physical and taste
checks on our produce, apetito
verifies its standing as a
sustainable food manufacturer,
with scientific analysis.
As most of our customers are
vulnerable people, it is important
that we are socially responsible
and have robust systems in place
to ensure that our meals are always
safe, healthy and nutritious. apetito’s
onsite laboratory leads the way
in the food and catering solutions
sector. Independently audited
and accredited to CLAS (Campden
Laboratory Accreditation Service)
standard, it enables our positive
release system, in which
we quarantine every product until
we analyse and test the batch.
Only once the product has met
strict microbiological criteria, and
we know it is completely safe, will we
release it for despatch. The laboratory
also allows us to perform chemical
analysis of products to confirm
nutritional contents. In turn, this
enables us to provide customers
and consumers with accurate
nutritional information.

Because we’re
responsible for the
entire supply chain,
we can guarantee our
high standards every
step of the way.
Customer service & distribution
delivering excellence every time
Our customers and your customers always come first.
That’s why our operations focus exclusively on providing
you with the finest food and services.
Service
Support
Our Customer Service Centre has the You will receive the attention of a
resources and expertise required to team that will advise and support
take care of all your orders and enquiries. you at all times. Liaising regularly
To place orders, you can call, email or with you, the team will attend
fax the team. Alternatively we will meetings with your colleagues
contact you at an agreed time. to discuss how we can best meet
For convenience, we can also provide your requirements. The team is also
you with a pre-printed order form, or on hand to advise and assist your
place a template of your menu cycle team whenever necessary.
on our computer systems for quick
and easy ordering.
Partnership
Distribution
To maintain control over quality,
costs and routes, we lease our own
We are committed to forging a strong distribution fleet. Products are
partnership with you. Throughout the despatched to customers from
contract, this involves establishing an local distribution centres throughout
open and honest relationship, seeking the country. Our investment in
your regular feedback, and sharing Euro 5 – the most environmentally
best practice. Ensuring we understand friendly distribution vehicle of today
your unique requirements enables us – reflects our commitment to
to provide you with a bespoke package operating an efficient, cost-effective
of food, systems and services.
Insights from our customers inform
our product development and
service enhancements.
and timely service to customers.

Our systems
Our Data Centre
is central to our
IT infrastructure.
putting systems in place for you
Appointing apetito as your service provider puts a suite
of exceptional systems and technologies at your side.
MikroFix
Developed specifically for community meals, the apetito MikroFix is a
bespoke microwave featuring superior technology compared to standard
microwave ovens. MikroFix enables customers to heat delicious and
nutritious meals with one press of a button. Each meal lid shows a
corresponding button to press on the microwave, while its power reflects
the optimum cooking and resting time.
e:Order
This advanced yet straightforward food ordering system saves time and
reduces errors by allowing you to order online, without needing to duplicate
the order or confirm it by phone. The user simply enters the order onto an
online template and sends it direct to our customer service and distribution
centre system. e:Order then returns a receipt confirming the order.
Nutridata
Nutridata is an online resource that helps you plan menus and cater for
special diets. Quick and simple to use, Nutridata provides product information,
cooking times, nutritional data, dietary details and facts on allergy suitability.
As a protected website, we will provide your authorised staff and contractors
with passwords.
Data Centre
The apetito Data Centre is the core of our information technology
infrastructure, delivering services that are essential to our operations.
The centre features state-of-the-art equipment to ensure systems operate
99.9% of the time. These include two air-conditioning units that keep the
room at a constant 20°c and 50% humidity, an uninterruptible power supply,
and a back-up generator.
Protection systems
To protect our data, we have leading fire suppression systems that
use HFC227 (heptafluoropropane); an inert gas that is safe, clean and
environmentally friendly. Our Environmental Monitoring System (EMS)
also constantly monitors environmental states and alerts the Systems
Operations team when necessary.
Our Nutridata
system helps you
plan menus and
cater for special diets.

Team apetito
the team behind our meals
People are our strongest asset. It’s a phrase that’s
often said but rarely meant. At apetito, we turn these
words into meaningful actions. The result is a working
environment that secures staff loyalty and enhances
the service you receive.
Recruitment and induction
We believe in recruiting the best.
That’s why we invest in securing
and rewarding the right candidates.
Once appointed, every member
of staff attends an induction
programme. For example, new
contract managers undergo an
induction programme that places
them for two weeks in the production
area, two days with customer service
and distribution and for a month in
another contract. This experience
equips our managers with the insight
and expertise they need to perform
successfully in their roles. Furthermore,
the induction forges strong links
across the company, with individuals
appreciating the roles and tasks
of others and their impact on the
organisation. When initiating a new
contract, we also provide new drivers,
supervisors and administrators
with comprehensive training
modules that cover every aspect
of their roles.
Training and development
From the moment people join
apetito, they take their place in
a team that offers them respect,
support and opportunities.
Our training and development
programmes are second to none.
We offer employees training in
Basic, Intermediate and Advanced
Food Hygiene. All operatives receive
Basic level training, while supervisors
reach at least Intermediate level,
and production management
are trained to Advanced level.
For management-level training,
we also gain inspiration from
world leaders in this field.

Our team ethos expands
beyond our business.
We put our words
into action through such
ventures as the charitable
work of our Staff Foundation,
helping feed the needy in
partnership with FareShare,
and our annual Schools’
Masterchef competition.
“ that vitality and need to grow and willingness to
actively recruit the right people into the organisation
was one of the key things to strike me when I joined,
which is unusual for a food manufacturer, especially
one growing so quickly in size.”
Catherine Harris, Buying Manager
Staff Foundation
In order to embed a culture of
volunteering, fundraising and giving
across the organisation we set up the
apetito Staff Foundation. Through a
committee made up of staff across
the organisation, every member of
the apetito team has a chance to
nominate a recipient for grants.
The Staff Foundation embodies
apetito’s commitment to its staff and
the wider community. We care about
the community activities that our
staff and their children dedicate their
time to. To date, we have awarded
over £76,000 across 210 projects.
Some recent awards have included:
• Training equipment for the Wiltshire
Fire and Rescue Service scheme for
vulnerable teenagers.
• Contribution to a scanner for the
William Budd Oncology Ward –
Bath Royal United Hospital after
one of our staff was treated there.
• Local football/rugby kits for
new seasons.
This work has won the recognition of
the Food and Drink Federation for our
efforts in Community Partnership.
Success Through Teamwork Awards
Every year, apetito holds its Success
Through Teamwork Awards.
The scheme rewards teams for
exceptional performance that
maximises our competitive
advantage internally and externally.
Each winning team receives a
trophy and we donate £1,000 to
charities of their choice. The judging
panel assesses teams on the
following criteria:
World-Class Customer Service
displaying outstanding service,
showing empathy for business
partners, and inspiring excellence
in others.
Creating Competitive
Advantage Through Innovation
demonstrating an ability to
innovate and improve the
performance of the company.
Team apetito embodying an ethos of
working in partnership and supporting
and inspiring other team members.
Outstanding Execution Everyday
consistently delivering fast, quality
services that set the standard for
the rest of the business.
Sustainability, Health and Safety,
and Business Risk showing a
commitment to our sustainability
programme, covering such factors as
production, distribution, packaging
and purchasing.

Sustainability
We want to help enhance
people’s lives today,
without compromising the
quality of people’s lives
tomorrow. Achieving this
means we must make a
positive social, economic and
environmental impact.
taking responsibility
for our actions
It is not enough to focus purely on providing
customers with market-leading products and services.
We are equally responsible for respecting the environment,
benefitting the economy and caring for the communities
in which we serve.
To help us in our aims, we have
established an Energy Management
team, and work closely with the
Carbon Trust to identify and prioritise
initiatives. We have also introduced a
three-pillar approach that embraces
our commitment to the environment,
economy, and wider society.
Just some of our many initiatives
and measures include:
• ISO14001 certification across our
entire operation, reflecting our
environmental commitments
and innovative approaches.
• Only using suppliers that
have signed the Ethical Trading
Initiative Standard.
• Aluminium trays and outer cartons
made from 99% and 90% recycled
materials respectively.
• Ensuring almost 80% of individual
meals sold contain moderate salt.
• Creating meals that meet the
needs of customers with special
dietary requirements.
• Providing Healthcare and
Care Home customers with
reusable crates.
• Donating over £76,000 to good
causes in the past two years.
• Reviewing our distribution mileage
to eliminate around 1,000,000
miles a year, saving approximately
105 tonnes of CO2.
• Replacing all of our distribution
truck fleet with Euro 5 engine
specification vehicles featuring
EU Stage 3A specification freezers
that help lower hydrocarbon,
nitrous oxide and sulphur
dioxide emissions.
• Using the latest software to plan
the most efficient delivery routes.
By 2012, we aim to:
• Reduce overall direct CO2 emissions
per kilogram of delivered product
by 25%, compared with 2007.
• Work with stakeholders to find
environmentally efficient ways
to reduce packaging and assist
consumer recycling.
• Reduce water usage per kilogram
of manufactured product
(excluding product content)
by 25%, compared with 2007.
• Strengthen our contribution to the
communities in which we work.
• Improve our economic
contribution through direct
and indirect employment.

“ at apetito we take our environmental
responsibility very seriously. I’m proud
to say that we have already completely
eliminated food and packaging waste sent
to landfill from our direct operations,
two years ahead of schedule. we’ll never be
complacent, and are now well on our way
to cut our CO2 emissions by 25%.”
Paul Freeston, UK Chief Executive
www.apetito.co.uk

This brochure is intended to provide general information about our products and services. You should
always seek further advice on any particular issue or requirement you might have. Whilst we make
every effort to ensure the accuracy of the information contained in this brochure, we do not accept
any responsibility for any inaccuracies or errors which might be contained in it.
apetito Ltd. Canal Road, Trowbridge, Wiltshire, BA14 8RJ
T. 01225 753636 F. 01225 777084 www.apetito.co.uk